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PROMOTE THE COSMETIC BRAND 17 TO AN NEW AUDIENCE. TARGET AUDIENCE: YOUNG WOMEN AGED 19-23 YEARS OLD PROBLEM: 17 DOES NOT CURRENTLY APPEAL TO 19-23 YEAR OLDS ALTHOUGH THIS AGE GROUP WOULD PURCHASE 17 PRODUCTS IF IT WAS NOT AIMED AT SUCH A YOUNG TARGET AUDIENCE. TO DO THIS I AM GOING RE-BRAND THE PRODUCTS AND PRODUCE PROMOTIONAL MATERIAL TO SUPPORT THIS.

CONCEPT

KIRSTY FRUIN OUGD203


PRODUCT 17: NAIL VARNISH FOUNDATION LIPSTICK MASCARA

CONTENT

RANGE

PACKAGING BAG IN STORE PRESENTATION GRAPHICS ONLINE PRESENCE (WEBSITE) SOCIAL MEDIA PREESNCE (FACEBOOK/TWITTER)

KIRSTY FRUIN OUGD203


POINT OF SALE/IN STORE PRESENTATION/ONLINE

METHOD OF DELIVERY

KIRSTY FRUIN OUGD203

concept crit2  

concept crit boards

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