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BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code OUGD303

Semester

Module Title

Doc. Code OUGD303

FMP

0 6

Brief/Session/Document Title Fashion Graduate Branding:: Lavinia Rowland Brief 3 Brand and promote the identity of fashion graduate Lavinia Rowland.

Background / Considerations Lavinia Rowland is a womenswear fashion designer who has completed a degree at Leeds College of Art. Lavinia始s final collection will be for s/s 14, the collection is based on constant surveillance; how it could be shown through transparent fabrics and how you would always be visible. A statement colour will also be used to show visibility, almost contradictory to the use of sheer fabrics.

Mandatory Requirements

Deliverables

Promote Lavinia Rowland as a fashion -Personal Branding & Identity designer. -Business Card -Online Presence:: website Utilise her concept of 驶sheer perception始 -Promotional Material with the branding design. -Final Collection Lookbook

Studio Deadline May 2013

Module Deadline May 2013


This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.


BRIEF THREE