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URBAN TEASE BRIEF: Produce and promote a range of tee designs to be sold as a collection in clothing stores. UbranTease is a t-shirt line for men, women and children. Each of these different lines are coded by their own spot colour, this spot colour will used in-store, for packaging and labels in order to allow easy recognition for the recipient. Men: Pantone Solid Matte 265 M Women: Pantone Solid Matte 178M Children: Pantone Solid Matte 145 M

KIRSTY FRUIN (1/4) OUGD301 BRIEF 2:: URBAN TEASE


URBAN TEASE The t-shirt designs are based on current fashion trends and printed onto 100% cotton fabric tshirts. The inner label is also printed onto 100% cotton fabric and stitched into the inside of the t-shirt using cotton to correspond to the t-shirt type. The sleeves on each of the t-shirt designs have been folded up and stitched into place.

KIRSTY FRUIN (2/4) OUGD301 BRIEF 2:: URBAN TEASE


URBAN TEASE The t-shirt packaging is designed to simulate footwear packaging as a ‘tease’ to the recipient. This clever design allows the product to be both packaged and transported in one solution. The outer sleeve is 100gsm gloss white stock. The logo is die cut into the outer sleeve of the packaging design in order to create the colour of the logo, again corresponding to the type of t-shirt being packaged (mens, womens or childrens). The inner casing is printed in one of the three spot colours depending on the product being packaged. The swing ticket is also printed to follow the same principle, with the logo being die cut out of the upper fold in order to reveal the colour of inner label through the type. It is then attatched to the product using a thick black chord.

KIRSTY FRUIN (3/4) OUGD301 BRIEF 2:: URBAN TEASE


URBAN TEASE The UrbantTease website design will follow on from the packaging and labels, it will use the sane colour coding system to distinguish between the men, women and childrens clothing. This design will then be translated through to tablet and app designs. The instore presentation will also capitalise on the colour coding system. An array of t-shirt design will be presented on a coloured wall beneath the logo. These t-shirts can then be found for purchase in the square holes to the side of this. Each cubed hole will be lit by coloured hallogen lighting, using the colour coding system; customers can then easily locate the tshirt they desire.

KIRSTY FRUIN (4/4) OUGD301 BRIEF 2:: URBAN TEASE


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