Issuu on Google+

S:230 mm

PUBLISHED BY BOUTIQUE EDITIONS - WWW.LIONSDAILYNEWS.COM saturday, JUNE 22, 2013

T:330 mm

S:320 mm

Cannes Lions 2013 Creative Marketer of the Year

Congratulations from your friends at

D7-4deCouv2013.indd 4-1

21/06/13 22:38


D7-4deCouv2013.indd 2-3

21/06/13 22:38


PUBLISHED BY BOUTIQUE EDITIONS - WWW.LIONSDAILYNEWS.COM

SATURDAY, JUNE 22, 2013

TITANIUM FOR DOVE ‘BEAUTY’

O GRAND PRIX FOR ‘SUPERHUMANS’

Set FIRE to your hair Poke a stick at a GRIZZLY BEAR Eat MEDICINE that’s out of date Drive around the BOOMGATES ‘cos you’re late

T

HE WINNER of the Film Craft Grand Prix for 2013 is ‘Meet the superhumans’, an on-air TV promotion from Channel 4 UK’s in-house creative department 4Creative. Designed to promote Channel 4’s coverage of the London Paralympic Games in 2012, the film was aired across 72 UK TV channels and was credited with helping transform public perceptions of disability. The film, which was directed and art directed by Tom Tagholm, shows a range of Paralympians in action and provides an insight into their day-to-day lives. It was Channel 4’s biggest marketing campaign of the year and was rewarded with almost one million views on YouTube. Public Enemy’s Harder Than You Think provided the soundtrack. An inspiring and powerful film, ‘Meet the superhumans’ was shot over 14 days, utilising cameras in locations including the London 2012 Olympic stadium. The campaign was overseen by Channel 4’s Dan Brooke, who called London 2012 “a coming of age moment for the Paralympics”. Brooke was in Cannes this week to discuss the lessons of London 2012.

Watch the video and download the song

dumbwaystodie.com

Film Grands Prix for ‘Dumb ways’ and ‘Beauty inside’ THE CANNES Lions Film jury has awarded two Grands Prix this year. The first went to McCann Melbourne’s ‘Dumb ways to die’, which has also picked up top awards in the PR, Direct, Radio and Integrated categories. The second went to Pereira & O’Dell San Francisco for ‘The beauty inside’, a campaign on behalf of Intel and Toshiba. There was more good news for ‘The beauty inside’ when it was also named as the Grand Prix winner in the Branded Content category. ‘Dumb ways to die’, created on behalf of Metro Trains, won the Film and TV sub-categories of t he Film Lions. It was designed to make young people aware of the high level of fatalities that occur around metro trains. The video and song generated a staggering 20 million internet views in its first week, going on to become the most shared public service announcement (PSA) ever. It INSIDE BOX

D7 FRONT+D.indd 1

also had a direct and measurable impact in terms of reducing deaths. John Mescall, executive creative director of McCann Australia, said the key to the campaign was changing young people’s negative view of PSAs. “Most PSAs are gruesome, they’re lecturing, they’re hectoring, they’re dark and they push you away. So we really wanted to do something that would work as opposed to just tick boxes.” He added: “I think the world is full of blunt instruments and I’m heartened that a campaign using subtlety and entertainment is delivering results. Rather than hitting people, we’re bringing them along – which I think is a far more effective way to instigate behavioural change.” Pereira & O’Dell’s ‘The beauty inside’ has won Grand Prix in the Film online sub-category, the Branded Content category and the Cyber category this

week. The campaign centred on a six-part drama production directed by Sundance winner Drake Doremus and starring Topher Grace and Mary Elizabeth Winstead. The story focused on a character called Alex who wakes up everyday inside a different body — a link to the fact Intel chips are embedded inside different computers. The fact that Alex inhabits different bodies was used to generate an interactive relationship with the campaign’s audience, some of whom took on the role of Alex through video, photos and Facebook conversations. The film’s achievement is made all the more impressive by the fact that Doremus shot the entire project in just six days in LA. The schedule involved shooting a five- to six-minute episode every day, leaving little margin for error. Despite this time pressure, the film is regarded as one of the most influential pieces of branded content to date.

GILVY Brazil’s ‘Real beauty sketches’, created for Unilever brand Dove, has won the Cannes Lions Titanium Grand Prix for 2013. It’s the second Grand Prix of the week for the Sao Paulo-based agency, which also won Promo & Activation with ‘Immortal fans’. ‘Real beauty sketches’ was a highly effective campaign which went viral in April and has since been viewed over 114 million times, beating Evian ‘Roller babes’ to become the most-watched online video ad ever. Underlining Brazil’s growing international reputation as a creative force, ‘Real beauty sketches’ has been translated into 25 languages. The campaign was developed by creative director Anselmo Ramos, copywriter Hugo Veiga, art director Diego Machado and agency producer Veronica Beach. The Cannes Lions Daily News caught up with Machado and Veiga and asked them about ‘Real beauty sketches’. Veiga said: “We invited an FBI sketch artist to draw women’s portraits according to their descriptions (of themselves) and then we had anonymous people describe the same women (to the artist). We saw that the women’s descriptions were not so pretty. It proved what Dove has been saying for a lot of years, which is that women are more beautiful than they think.” The same jury also awarded an Integrated Grand Prix to McCann Melbourne’s ‘Dumb ways to die’, created for Metro Trains. After Grand Prix wins in Film, PR, Direct, Radio and four Golds in Cyber, this ranks as the least surprising decision of the Festival.

DIEGO MACHADO (LEFT) AND HUGO VEIGA

FESTIVAL NEWS P.1-11COCA-COLA: CREATIVE MARKETER OF THE YEAR P.12 FILM WINNERS P.19 TITANIUM & INTEGRATED WINNERS P.47 FILM CRAFT WINNERS P.50 BRANDED CONTENT & ENTERTAINMENT WINNERS P.55 GLOBAL MARKET P.64

22/06/13 00:24


Congratulations to The Coca-Cola Company on being named Cannes Lions 2013 Creative Marketer of the Year. o1

D7-AD.indd 2

21/06/13 18:38


news

saturday/june 22/2013

JOE TRIPODI (LEFT), MUHTAR KENT AND SIR MARTIN SORRELL AT YESTERDAY’S CANNES DEBATE

Partnership and risk go better with Coke THE COCA-Cola Company — the 2013 Cannes Lions Creative Marketer Of The Year — has called on communications agencies to “challenge us”. Speaking during the Cannes Debate on Friday morning, Coca-Cola’s chief marketing officer Joe Tripodi told agencies to avoid pedestrian ideas and “push us to the edge”. He added: “I want them to take risks, because positive tension generates the best ideas.” Tripodi’s comments came in response to lively questioning by WPP CEO Sir Martin Sorrell. Also participating in the debate was Coca-Cola chairman and CEO Muhtar Kent, who stressed the role of collaboration in helping drive his company’s creativity: “It’s all about partnership. The best ideas are not inside the company; they are outside. You need a system that can tap into these ideas then commercialise them.”

Partnership is fundamental to Kent’s strategic blueprint for Coca-Cola in terms of brand creativity, commercial success and social sustainability. He talked at length about the importance of the “CocaCola system”, by which he m e a n s t h e n e t wo r k o f 770,000 employees who work within the company and at its partner firms around the world. “A key ingredient for us is the fusion of global and local,” he said. “You need to be thinking globally but, without local execution, you won’t achieve anything at all.” Kent also stressed the importance of building relationships between government, business and civil society, which he called the “golden triangle”. Under questioning from Sorrell, he said: “Agencies need to develop a better understanding of all CocaCola’s stakeholders. Good product and good creative

work are not enough any more, because people want to know about the character of the company. They want to know what we are doing about issues like the environment and so on.” This is why Coca-Cola has made so many pro-social commitments concerning water neutrality, female empowerment, packaging recycling and combating the growing obesity crisis. “We are very serious about these things and want to be part of the solution,” Kent said. Kent also fielded questions about Coca-Cola’s vast investment in sport, most notably its relationships with the FIFA World Cup and the Olympics. “Sport is the single biggest platform in the world,” he said. “So if you are serious about encouraging brand love among consumers, you need to create positive consumer expressions [in that area].”

3

The big data challenge MARKETERS have a responsibility to use ‘big data’ analytics to offer consumers exactly what they want, John Kennedy, vice-president of corporate marketing at IBM, told delegates at yesterday’s IBM’s seminar The Era Of ‘You’. Kennedy said that, prior to big data, marketers had the equivalent of a “low-res photograph” of customers. Now, people create 2.5 quintillion bytes of data every day — so much that 90% of the data in the world today has been created in the last two years alone. “Digitisation has impacted no industry more than marketing and communications,” Kennedy added. “Technology has now moved from the back office to the front office.” However, he acknowledged that the results of big data are often frustrating for marketers, who are still trying to understand how best to embrace it. In a video introducing IBM’s concept of the ‘new customer’, Kennedy described the ‘new boss’ as “the chief executive customer: what he wants, he gets”. He added: “It’s a transparent world and our customers can see beyond the firewall.” He emphasised that marketers must create something useful for consumers, which means moving beyond commercial relationships. “It’s no longer about share of a customer’s wallet,” he added, “but about share of participation and share of learning.” IBM’s JOHN KENNEDY

Publisher Richard Woolley Editor in chief Julian Newby deputy editor Debbie Lincoln sub editor Jo Stephens Reporters andy fry emelia jones - Juliana Koranteng - Gary Smith Lionsdail­­­­ynews.com Sunnie Antonia Photographers Yann Coatsaliou - Michel Johner Layout design A noir - T: +33 (0)1 48 06 22 22 - agence@anoir.fr - Arnaud HADDOCK - Valerie CLOONEY - eliot Zivojinovic Systems co-ordination Prod Events - Sophia Antipolis - T: +33 (0)4 93 33 12 40 Cannes Lions Daily News/Editorial T: 04 92 59 01 91 Advertising in Cannes 04 92 59 01 88 - jodlin@boutiqueeditions.com Jerry Odlin +44 77 6886 0417 - Lisa Ray +44 77 98 662 955 - Nicki Webber +1 912 308 6967 Karen Watts +1 949 974 71 61 Marketing Kirsty Woolley Advertising Production Roger Hall Printer imprimerie toscane - nice o.renucci@orange.fr Green publishing The paper used by Boutique Editions is a natural, recyclable product made from wood grown in sustainable forests. The manufacturing process conforms to the environmental regulations of the country of origin Published by Boutique Editions Ltd - 117 Waterloo Road - London SE1 8UL - T: +44 20 7902 1942 - F: +44 20 3006 8796 © 2012 CANNES LIONS

D7-03+D.indd 3

21/06/13 20:45


4

news

saturday/june 22/2013

Make sustainability fun and world will be a better place WUNDERMAN’S TRISH WHEATON AND RICHARD DUNN: “MAKING SUSTAINABILITY MAINSTREAM”

DIRECT jury member Trish Wheaton is passionate about championing the need for major brands to create consumer-facing campaigns that celebrate their “rich and full” contributions to global issues. Speaking to the Lions Daily News before her presentation Selling Sustainability… Are We There Yet? yesterday, Wheaten, who is Wunderman’s chief marketing officer and managing partner of global new business for Y&R

Advertising, said that brands had to respond to the growing number of discerning, ethical consumers who want to buy from companies who “share their social values”. She added: “We are looking at key ways for brands to frame their message to have broad appeal. Up to now, brands have been shy to tackle this subject, possibly fearing ‘greenwash’ backlash. But many companies are doing so much to make our world a

better place and sustainability stories can be a tipping point for consumers.” Richard Dunn, Wunderman’s chief strategy officer, pointed to brands such as Toyota, CocaCola and Chevrolet that have succeeded in building sustainability awareness around “joyful” product experiences rather than “self-sacrificing, worthy” announcements. Wheaton praised the M&S ‘ S hwo p p i n g ’ c a mp a i g n launched by actress Joanna

Lumley, which urged customers to recycle unwanted clothing every time they shopped at M&S. “What was genius about that initiative was that, as well as being fun, it subtly educated people about the magnitude of the problem posed by landfills,” she said. “As marketers, we need to do what we do best and apply our expertise to making sustainability more mainstream. It’s an exciting opportunity.”

EUROPE’S LAST ADVERTISING FRONTIER?

M

ILOS Djukelic, CEO and co-founder of Belgradeheadquartered Red Production, believes that south-east Europe is the last of the continent’s emerging markets. Consequently, advertisers are prepared to spend to reach its combined population of more than 50 million. “Experience has taught us how to produce high-quality work for relatively low prices,” said Djukelic, who is also a director/producer. “South-east Europe has a high quality of life and advertisers have to spend to survive the competition.” Businesses in the region, also known as the Balkans, were historically exposed to both the Communist East’s economic severity and Western Europe’s prosperity. This has taught local businesses to spot opportunities in countries that are normally written off as crisis-ridden, Djukelic explained. A former basketball player, Djukelic said commercials

Havas EHS shares its data insights HAVAS EHS, the UK-based direct, digital and data-driven agency that belongs to French multinational Havas, is at the Cannes Lions International Festival Of Creativity to mark the start of a new phase that will see digital technology helping it to serve not only its UK clients, but also global and overseas brands. “Because there are no rules any more, we have an opportunity to apply our discipline

D7-04+D.indd 4

to create global communications strategies and loyalty schemes,” Nigel Clifton, Havas EHS’ head of creative, said. “We are not only talking to our traditional UK clients — we are now talking to global brands as well as local brands in other markets.” Havas EHS plans to share information and collaborate more frequently with its sister agencies abroad. “Everything we do is based on insights gathered from data,” Clifton

NIGEL CLIFTON: “NO RULES ANY MORE”

said. “It is an integral part of our DNA. Creatives in different parts of the company can use that to help their clients engage with their customers.”

For example, the data collected from transactions at a low-cost airline could be used to convert that company into a memorable holiday brand. Key to Havas EHS’ services is FULCRM, the proprietary platform that the agency uses to pull together different strands of customer data. This means “the data collected is not just for marketing to consumers — it’s about the brand helping them have a better holiday”, Clifton added.

RED PRODUCTION’S MILOS DJUKELIC

production and service companies like his are adept at rising again when knocked down because, in order to survive, let alone thrive, they must be prepared to take risks. Hence, rather than be dismayed by Greece’s recent economic woes, Red Production recently opened an office in the troubled country. It also has outposts in Croatia, Montenegro, Albania and Serbia.

21/06/13 20:47


D7-AD.indd 5

21/06/13 18:38


D7-AD.indd 6

21/06/13 18:38


feature

saturday/june 22/2013

7

Creativity and courage will lead advertising into the digital age L

SOCIAL MAKES THE CREATIVE CONNECTION

GEORGE LOIS (LEFT) AND LEE CLOW: “NAME OF THE GAME IS CREATIVITY”

TWO LEGENDARY art directors advised delegates yesterday that visual elements should be at the centre of campaigns,

regardless of media. The TBWA\-sponsored session called Legends: A Million Stories featured George Lois,

whose covers for Esquire magazine in the Sixties and Seventies have been exhibited in the US’ Museum of Modern Art. He was joined by Lee Clow, TBWA\Worldwide’s global director of media arts, chairman of TBWA\Media Arts Lab and this year’s Lion of St Mark recipient. Clow also worked on Apple’s influential 1984 commercial. When asked whether the ad industry in the tech-focused digital age already had its own creative icons, Clow said: “When artists take over new media, the

creatives of new media will materialise. It used to be the [copy]writers who were the most important creatives, until art directors revolutionised the industry. Now, technologists have so far had the lead in new media, which is waiting for artists to take over.” Lois added that creativity is the glue that holds advertising together. “The name of the game is not technology; the name of the game is creativity,” he said. “It isn’t enough just to have talent — you need to have the courage to fight for your work.”

Forget the cliches, Africa is dynamic THE FACT that seven African countries feature on the list of the top 10 fastest growing economies may well come as a surprise to some delegates. But to Diageo’s Andy Fennell and The Hardy Boys’ Dale Tomlinson, this is merely one of many paradoxical facts about Africa. “In 10 years, we’ll be looking back and asking ourselves why it took us so long to realise that Africa is such a dynamic place,” Fennell said. The African continent is made up of 54 countries whose populations speak 2,000 languages. To really understand Africa,

it is important to embrace its realities and leave the stereotypes behind, Tomlinson said: “It’s a place of extremes with, on the one hand, 50 million nomadic herders and, on the other, Nigeria being the second fastest growing market for French champagne in the world. There are high rates of illiteracy, but the oldest university in the world is in Timbuktu, and 80% of Kenyans bank on their mobile phones.” Nigeria is also one of the world’s biggest markets for Guinness. “Nigerians drink more Guinness than the Irish,” Fennell revealed.

ANDY FENNELL (LEFT) AND DALE TOMLINSON: “A PLACE OF EXTREMES”

He added: “By 2020, Africa’s major cities will have a combined consumer spend of $1.3

trillion. Basically, everything and nothing you’ve already heard about Africa is true.”

INKEDIN’s Jeff Weiner took to the Debussy stage on Wednesday to discuss what makes for great creativity on social media — and where such creativity could be going next. Joining him in the LinkedIn seminar The Next Big Challenge: Creativity In Social Media were Citi’s Elyssa Gray and Razorfish’s Bob Lord. Both worked closely with LinkedIn on the development of Citi’s Connect: Professional Women’s Network, which boasts the highest per capita engagement of any LinkedIn group. Moderator Stacy Martinet of Mashable saw the collaboration between client, agency and platform that led to the Connect concept as evidence of what true socialmedia creativity is all about. All agreed that the creative process has to be iterative and that active collaboration between technologists and creative departments is essential. The courage to experiment and be prepared to launch concepts, react to data and quickly back effective initiatives were seen as key. Gray talked of the evolution within Citi’s culture that has enabled her team to “put things out there, see if they take off and be nimble enough to react”. Weiner said LinkedIn aspires to be the definitive business-publishing platform. Innovations such as Sponsored Updates allow companies to reach LinkedIn’s 225 million members right in the LinkedIn feed, no matter what device they are using. This, plus Influencers and LinkedIn Today, increasingly puts the world’s largest digital professional platform front and centre of content marketing.

FILM IN SCOTLAND

for a free location-finding service, award-winning production companies, experienced crew, an abundance of facilities, and a supportive, film-friendly government and infrastructure...

D7-07+D.indd 7

Contact our Locations Team E locations@creativescotland.com T +44 (0) 141 302 1723/24/35 locations.creativescotland.com

21/06/13 20:39


8

feature

saturday/june 22/2013

Levy toasts Heineken’s respect for creativity AT YESTERDAY’s Publicis Groupe seminar, company CEO Maur ice Levy talked to Heineken’s Jean-Francois van Boxmeer and Alexis Nasard about how the iconic Dutch brand has consistently rewritten the rules of beer advertising over its 140-year existence. “In the 30 years I’ve worked for Heineken, I‘ve never thought about changing company, because it’s such an exciting place to work,” said Van Boxmeer, who is Heineken’s chairman and CEO. And Heineken continues to grow, having last September acquired 100% of the Singaporean beer Tiger. “That’s another very exciting brand and one that we intend to globalise as much as Heineken,”

Van Boxmeer said. He added: “Since we got the story around the Tiger brand right, its growth has been phenomenal. But I don’t expect it to be a quick process, because food and beverage brands take a long time to develop. So we are talking about a project that I expect to take a decade.” Van Boxmeer also pointed to Heineken’s ‘Sunrise’ campaign as being exemplary. “Part of our social responsibility is to discourage alcohol abuse and the spot’s message — that the guy who drinks in moderation gets the beautiful woman — is perfect,” he added. Speaking to the Lions Daily News before the event, Levy revealed that his association with Heineken goes back to

the days of legendary company chief ‘Freddy’ Heineken. “Freddy understood and respected creativity and, as a result, Heineken has taken and still takes bold initiatives, which have seen it firmly situated as a leader in the premium beer category,” he said. Levy, who is well known as a champion of creativity, currently sees much to be optimistic about: “My perception of the ad-agency sector in general is that there is no crisis in creativity because, when conditions are tough, advertisers are stimulated by the challenge and have to work harder. And when you take into account that we are living in a world that offers almost limitless possibilities of expression

JEAN-FRANCOIS VAN BOXMEER (LEFT) WITH MAURICE LEVY

and of reaching people, this is a very liberating time to be a creative. The proof of that is the amazing amount of great work coming out of countries that were previously not really regarded as being hotbeds of creativity.” On the digital front, Levy said

he is impressed by the standard of work online. “There are a lot of very funny, surprising and unexpected campaigns on the web,” he added. “But that’s only as it should be. Given the rich palate of possibilities on offer, there are no excuses anymore.”

CHILE, MORE THAN A COUNTRY

A WORLD OF

LOCATIONS

Chilean Advertisement Producers Association www.apcp.cl

D7-08+D.indd 8

21/06/13 20:32


NEWS

SATURDAY/JUNE 22/2013

9

CLOW

GETS HIS FAVOURITE LION LEE CLOW, chairman of TBWA\ Media Arts Lab and director of Media Arts, TBWA\Worldwide, is the 2013 recipient of the Lion of St. Mark. The accolade honours Clow’s long and outstanding contribution to creativity in advertising and communications, illustrated by his work on behalf of clients such as Adidas, Apple, Energizer, Gatorade and Pepsi, Highlights during Clow’s career have included the ‘Energizer bunny’, adidas’ ‘Impossible is nothing’ campaign and a wide range of work for Apple. Alongside Steve Jobs, he created the famous ‘Think different’ work for the rebirth of Apple in 1997, the celebrated silhouettes campaign for iPod and iTunes, and the iconic ‘Mac vs PC’ campaign. “I’ve been coming to Cannes since 1984 when Jay Chiat took me and we had a big entry with Apple Computer and won,” Clow told Lions Daily News. “So it’s always been a glamorous

D7-09+D.indd 9

moment — and then it was kind of the most decadent thing that I had ever done. Of course Jay loved it, all the partying and going over to the du Cap.” Of the accolade, Clow said: “This new special award that has been created, the one with the Lion that I happen to love — the one that was on the old statue back in the Eighties, the Lion Of St Mark — they created a beautiful trophy and then they gave it to two of my heroes, John Hegarty and Dan Wieden. So to be able to join them is amazingly special.” Of his widely acclaimed work for Steve Jobs and Apple, Clow said: “It was amazing to be around when Steve introduced Mac and to be in Cannes in 1984 with our film by Ridley Scott. And it still surprises me every year when they talk about it being the best commercial ever… that was just working passionately to do something great because this kid Steve Jobs wanted to do something

great for this new computer.” Clow has been making advertising for more than 40 years but believes we are at the beginning of the most exciting time the business has ever seen. “The internet has changed the way people interact with brands. If you like a brand, you can seek it out. If you don’t, you can criticise it. Everything a brand does must tell its story in a disruptive and artful way. Then people will decide whether they like your brand or will ignore it.” But he has some reservations. “Lots of people are rushing to the potential of social media and some of these new media tools, and leaving behind a lot of the best practices, or the centre in the soul of what we’ve historically done — which is tell powerful stories for our brands and get people’s attention and make people like and be interested in the brands that we work for. You know, the ‘big idea’ part of it has kind

of been pushed to the sidelines.” But in no way is Clow shocked by the new. “The thing that keeps me coming back now is being around some of the young smart people, the next generation, who have the dexterity to understand all the media forms available to them. I don’t spend much time with clients any more but I love being around creative people. The reason I don’t retire altogether is coming in a few times a week and being around that energy is incredibly fun and exhilarating.” Terry Savage, chairman of Lions Festivals, said: “Lee is a creative icon, a source of inspiration and a genius at telling brand stories in an artful way. Remaining true to his beliefs coupled with his fresh approach to work has led him to create some of the greatest campaigns ever made. It is with pride and honour that we present Lee with the Lion Of St. Mark for his outstanding contribution to creativity in communications.”

21/06/13 23:44


10

feature

saturday/june 22/2013 DAVID’S GASTON (LEFT), MUSA AND ANSELMO: FIRST-NAME CULTURE

Spain learns from Argentina’s talent for crisis management PABLO DEL CAMPO: “ARGENTINA LOVES ADVERTISING”

ACCORDING to Pablo del Campo, president and CEO of Del Campo Saatchi & Saatchi, Argentina and Spain are very much alike. “Both markets know a thing or two about economic crises,” he said, while acknowledging that, until the recent downturn, Spain had enjoyed many years of prosperity. But the difference between Spain and Argentina is that

Argentina accepts crises as natural facts of life. “In fact, it’s almost as if Argentina thrives in crises,” Del Campo added. “Spanish people need to learn to co-exist with the crisis. And Argentina can help them understand that what seem like limitations can actually help them perform better.” Del Campo is seeing synergies emerging between the

two offices that he runs. “Even though each group is almost 100% local, it’s essential to that we utilise the best resources we have to strengthen both operations,” he said. “Del Campo Saatchi & Saatchi Spain is a much better agency today in the midst of a crisis than it was in more favourable economic times. The crisis woke the agency up. And, today, it has unstoppable energy. In addition to experience and creativity, we also have a drive and desire like no one else in the market. And that’s great.” On the occasion of the 80th anniversary of the Asociacion Argentina de Publicidad (AAP), Del Campo reflected on the qualities that have made his country so consistently creative: “Argentina has something special that makes it a lasting advertising power. Its people love advertising. Advertising is hot, it’s relevant, it’s a topic of conversation. People talk about ads the same way they talk about soccer, politics, TV shows or movies. That’s unique. A blessing. And it makes a difference.”

Why Latin America is becoming a Grey area ALAIN Groenendaal, president and CEO of Grey Latin America, is busy reinvigorating the local network. “I see my role as giving people what they need to be able to do the job,” he said. “Latin America is currently a very exciting region, which we are seeing reflected in the number of Lions being won by countries other than Argentina and Brazil. We’re seeing increasingly good

D7-10+D.indd 10

work coming out of Colombia, Guatemala, Mexico, Puerto Rico and Peru.”According to Groenendaal, all these territories are able to produce clean, engaging ideas quickly and on small budgets — a talent that is increasingly making them competitive on a regional and even global level. He added: “And that sort of attitude is a great fit with Grey’s no-nonsense culture.”

Find a friend in David A MERE 12 months after being founded, multinational agency David has a client list that includes Coca-Cola, Burger King, Sony, Powerade, Aquarius, Milka and FUSE. The secret behind the agency’s success, according to co-founder Anselmo, is a relatively simple principle: “We seek perfection in everything, starting with the staff. We have scoured the world and hired the best-inclass for every role in the company, from our Bangladeshi head of planning to our US head of production. I believe we are the first agency ever to have started with such a global vision and, of course, that extends into our relationships with our clients.” Close collegial relationships are also part of the David ethos. “Although we have two offices, many of our people work at both, so we’re effectively under one roof on a daily basis,” said co-founder Musa. “Our company culture is genuinely different and that is reflected the our work.” David’s third co-founder, Gaston, said the choice of David Ogilvy’s first name was not a gimmick: “It was totally deliberate and it’s our way of saying to our clients that we are friendly, engaged and thoroughly intimate with their brands,” he said. “We are, in fact, the embodiment of the DNA of Ogilvy & Mather.”

ALAIN GROENENDAAL: “KEEP AN EYE ON ECUADOR”

Advertising agencies are viewed differently by Latin Americans than they are by Europeans and Americans, Groenendaal said: “Unlike in Europe and the US, the industry is still aspirational. People really want to work in agencies. And based on some of the recent work I’ve seen, I would advise everybody to keep an eye on Ecuador over the next couple of years.”

21/06/13 20:38


feature

saturday/june 22/2013

11

MEC adds to understanding of consumer’s ‘purchase journey’ STUART SULLIVANMARTIN (LEFT) AND DAMIAN THOMPSON OF MEC

GLOBAL media agency MEC has used the Cannes Lions International Festival Of Creativity to unveil Momentum, a new tool for understanding how consumers make purchase decisions. Based on insights from 100,000 consumers across 12 categories and 11 countries, the team at MEC believes Momentum “will drive a seismic shift in the agency’s stra-

tegic planning for brands”. Stuart Sullivan-Martin, MEC UK’s chief strategy officer, made a serious investment in Momentum because “we thought the study of consumer purchase journeys needed an upgrade — and our clients agreed. Technology has done a lot to change the way people purchase items, and there are a lot of new insights into the psychology of decision-making

that we felt needed to be looked at more closely.” One of the biggest issues thrown up by Momentum is the significance of what MEC calls ‘the passive stage’ of the consumer journey — the period of time before consumers engage fully with the purchasing process (the active stage). “We learned that the passive stage is more important than we thought,” said Damian Thompson, MEC’s head of consumer insight, global. “That finding is already having an impact on how we plan.” MEC has looked at categories ranging from credit cards and cookies to TVs and toothpaste, using a minimum 3,000-person sample in each country. With insights across 30 communication touchpoints, there are two big implications, Sullivan-Martin said: “The first is that we can wire our findings into our clients’ communications plans. The second

is that we can have detailed strategic conversations about the role brands play in particular categories. For example, it might be that the client has a particular product variant that can tackle a gap identified by Momentum.” Thanks to Momentum, MEC is now well placed to help brands reassess how they answer dozens of difficult questions, including which customers have a bias towards their brand, which triggers are more likely to get people to buy their product and what they can learn from their competitor’s purchase journeys. According to Thompson, the first 100,000 insights are only the start of the process. Going forward, Momentum will be continually updated to provide clients with up-to-date insights that can be deployed for bespoke projects that dig down into specific industry sectors and territories.

Prepare for a whole new experience FUTURISTIC technologies such as Google Glass, Nike Fuelband and Jawbone Up, the consumers’ growing acceptance of wearable technology and the mutation of ‘big data’ to ‘my data’ point to the future, according to David Shing, AOL’s digital prophet. “It does scare me when I consider privacy and how big data could be exploited, but I’m excited about making better personal decisions based on highly personalised information,” Shing said. “I think big data will create more time for user discovery.” He added that AOL’s engineers are building the templates for a new kind of internet experience with big data at its heart to suit “the need states” of internet users. Another future trend is “heightenism”, a term coined by Shing

D7-11+D.indd 11

DAVID SHING: “MOBILE IS NOW THE FIRST SCREEN”

to describe how brands must move away from the advertising space and consider only the brand experience — in other words, how they can harness digital to heighten the human experience. “Innovation and mobile are the categories to watch,” he said. “However, I think they are merging and should now be called ‘experience’. Every-

one should be designing for mobile and working up to a desktop screen. Mobile is now the first screen.” Although immersed in the digital world, Shing remains sceptical about the experience of social media. “Social is a great connector, but it should be considered as a utility rather than a place you go to. I believe ‘Unfollow’ will be a

future trend as consumers become increasingly overwhelmed — and finally underwhelmed by the social experience.” Shing also predicted that closed network s would become more popular: “We all live in one big city online, but I want to hang out in my own neighbourhood, with like minds.”

PRASOON JOSHI

JOSHI MIXES AND MATCHES

P

RASOON Joshi, CEO of McCann Erickson Worldgroup India, is a man of many talents. Poet, lyricist and screenwriter, he has also scripted successful ad campaigns for the likes of Coca-Cola, MasterCard and Nestle. “Advertising is an ensemble of many art forms, so working across all these areas helps me be more innovative in my work,” Joshi said. “At the same time, advertising keeps me in touch with current social trends.” Joshi said India is a particularly challenging market for advertisers and agencies: “On the one hand you have people living in the dark ages; on the other, there are people who are as well connected with digital media as anyone in the world. “Then you have a wide range of official languages, which means you need to mix and match media.” What makes the market even more complicated is that polar opposites can be living under the same roof: “India puts a lot of emphasis on education, so it’s very possible to have an illiterate parent and a PHD level child in the same home. That has obvious implications for the way we communicate.” Indians also have a lot of cultural resistance to overindulgence, Joshi added, meaning that brands must find a way to add some social significance to their communications.

21/06/13 20:40


12

FEATURE

SATURDAY/JUNE 22/2013

COKE HANDS, OUTDOOR GRAND PRIX WINNER AT CANNES 2012

THE 2013 CANNES LIONS CREATIVE MARKETER OF THE YEAR IS COCA-COLA. IN AN EXCLUSIVE INTERVIEW WITH THE CANNES LIONS DAILY, JOE TRIPODI TELLS ANDY FRY WHY CREATIVITY AND COKE ARE NATURAL PARTNERS

KEEPING IT

REAL F

ORTY-SIX years after picking up its first Cannes Lions award in 1967, Coca-Cola has been named the Cannes Lions Creative Marketer Of The Year for 2013. The award recognises Coca-Cola’s creativity in its brand communications and the innovative marketing of its products across multiple platforms. Commenting on the honour, Joe Tripodi, executive vice-president and chief marketing and commercial officer of The Coca-Cola Company, says: “Creativity has been and always will be at the heart of our brands. It fuels our business — with consumers, customers, fans, agencies and partners all over the world. We are honoured by this recognition and grateful to our agencies and partners who inspire and make us better.” Coke’s commitment to creativity is underlined by the fact that the company has accumulated more than 100 Lions since that debut win in the swinging Sixties. But in recent years creativity has become even more significant for two reasons, Tripodi says. Firstly, there is the combined impact of digital media and consumer empowerment — overlapping but distinct themes. “Creativity is the currency of disruption,” he says. “You need to stimulate and provoke to capture people’s attention. Otherwise your work will just be

D7-12-17 COKE+D.indd 12

wallpaper. Today’s young consumers want creative experiences, whether real or virtual.” Added to this is the fact that digital fragmentation has led to “a huge increase in the amount of high-quality content we need”, Tripodi continues. “Traditional brand marketing was very reliant on TV impressions, but that mass-communication approach is less relevant for this generation of young people. Anthemic spot ads still have a role to play, but the shift towards an ongoing dialogue with consumers means we are always on the lookout for fresh ideas that can engage audiences. The way we source and develop great creative content is one of the biggest changes in how we communicate with our consumers.” The need for engaging or experiential content explains why Coca-Cola has become such a significant player in the fields of event sponsorship, talent endorsement, branded content and product placement. Partnerships with the FIFA World Cup, the Olympics, American Idol and Taylor Swift (the face of Diet Coke) are all opportunities to “co-create content”, Tripodi says. “A great example is Move To The Beat, the music-based campaign we launched around the London 2012 Olympics.” The second big reason why creativity is at a premium is the increased emphasis

21/06/13 23:35


SATURDAY/JUNE 22/2013

D7-12-17 COKE+D.indd 13

FEATURE

13

21/06/13 23:35


#toCoke

A toast to Coke, the Creative Marketer of the Year.

D7-AD.indd 14

21/06/13 18:38


feature

saturday/june 22/2013

that consumers now place on the behaviour of brands. With corporate social responsibility (CSR) now viewed by consumers as a critical component of a brand’s DNA, “we need to be creative in the way we address issues like recycling, sustainability, health and cultural leadership”, Tripodi says. This manifests itself in a number of ways: “A key theme for us right now is what we call ‘work that matters’. This is about investing in outstanding creativity that will make a difference. In practice, this means that our creative work no longer just focuses on the functional and emotional attributes of our brand. It also contains a level that is about inspiring positive cultural values through compelling and dynamic storytelling.” Recent campaigns illustrate the point. In a 90-second film called ‘Reasons to believe’, Coke contrasts a series of negative statements with its own positives, all against the backdrop of a relentlessly upbeat song sung by enthusiastic schoolchildren. Examples include: ‘For

D7-12-17 COKE+D.indd 15

every wall that is put up, 200,000 welcome mats are put down…’ and ‘While one scientist is creating a new weapon, one million moms are baking chocolate cakes’. In another campaign called ‘Small world machines’, a spot ad shows consumers in India and Pakistan reaching out to each other and communicating via video links embedded in two Coke vending machines. This use of vending machines as a means of communication is an interesting insight into the way creativity courses through CocaCola’s veins. “All our assets have a role to play in building experience,” Tripodi says. “Whether that’s our people, our trucks or our vending machines, we should help people look on the bright side.” The one Coke ‘asset’ that doesn’t necessarily have a positive outcome is the cans and bottles that get left behind. But a

‘Small World Machines’ shows consumers in India and Pakistan reaching out to each other and communicating via video links embedded in two Coke vending machines

“We don’t just want to be in the best in the world — we want to be the best for the world”

15

potential negative — waste and litter — has been transformed into a positive through creative and committed management. Tripodi says+s: “We have an incredibly comprehensive recycling programming. At the London Olympics, we made a commitment that all bottles and cans would be collected and recycled within 90 days of the event, which we achieved. Now, we have a partnership with Will.i.am called EKOCYCLE. The idea is to encourage recycling behaviour by repurposing products into items like headphones and handbags.” Another area that Coca-Cola is tackling head on is the issue of body health, since it is often cited as a key culprit in the world’s obesity crisis. This year, Tripodi says, the company has unveiled four global business commitments to help people live healthier, happier and more active lives. These include a commitment to offer low- or no-calorie beverage options in every one of the 200 markets in which it operates; the provision of transparent nutrition information, featuring calories on the front of all of its packages; physical activity programmes to help people get moving in every country in which it does business; and

21/06/13 23:35


16

feature

no advertising to children under 12 anywhere in the world. Coke’s efforts in the area of recycling and active lifestyle are not the only examples of how the company has placed creativity and CSR at the heart of its corporate strategy. In 2012, it released a sustainability report called Reasons To Believe, which used the same strapline as its ad campaign to outline its commitments across areas such as water stewardship, energy efficiency, climate protection, sustainable packaging and healthy communities. “We have a lot of sustainability commitments because we don’t just want to be in the best in the world — we want to be the best for the world,” Tripodi says. “Sustainability is not an afterthought or sideshow; it’s integrated into Coca-Cola’s brand and strategy. I made this point in a presentation to Goldman Sachs, where I stressed that companies need a new definition of shareholder value, which

D7-12-17 COKE+D.indd 16

samedi/june 22/2013

incorporates social and partnership value as well as economic value. More companies are coming round to this but it’s something that is in Coca-Cola’s DNA.” Tripodi says that, while staying at the forefront of creative brand marketing is partly about content, it is also about the ability to engage with audiences in real-time. “We’ve worked very hard to be more transparent, more authentic and better listeners,” he says. “In practice, that means you need a corporate culture that can move very fast if it needs to. You can’t wait two years if someone makes a negative comment about your brand — you have to move straight away.” For a company the size of Coca-Cola, it is also crucial to get the right balance between the centrally co-ordinated brand vision and receptivity to ideas from around the world. “We call our approach ‘freedom within a framework’,” Tripodi says. “Our central brand team delivers around 80% of the brand

In a 90-second film called Reasons To Believe, Coke contrasts a series of negative statements with its own positives, all against the backdrop of a relentlessly upbeat song sung by enthusiastic schoolchildren

strategy, but the local teams have about 20% flexibility so they can come up with ideas that suit their market at any given moment.” At the same time, however, “I tell all our agency holding companies that we are open to ideas wherever they come from. In part, that’s because great ideas can originate from anywhere. But it’s also a recognition of the way youth culture works. In some respects, a young person in London has more in common with a young person in Shanghai than they do with a middle-aged farmer in Wales. So we need to reflect that.” While the Coca-Cola brand takes up a lot of the company’s mindshare, it is important to note that Coca-Cola as a company has more than 500 sparkling and still brands available in 200 countries, of which 15 are billion-dollar brands. Examples outside Coke and its variants include Fanta, Sprite, Powerade and Minute Maid. With an estimated 1.7 billion servings a day across the world, this means there is a lot of exciting creative work taking place around other products within the company. “We’re very excited about Burn,” Tripodi reports. “We have to operate in a different way because we’re not number one in this category [Red Bull is]. But we’ve done some great work with the Lotus F1 team that provides a different world view.” Also interesting is the new wave of activity around Fanta, Coca-Cola’s second biggest brand outside the US. In May, Fanta agency Ogilvy & Mather launched a campaign called Play Fanta, built around a digital graphic novel for teens that has playable content embedded in it. Rolling out across 190 territories, it tells the story of a group of teenagers on a mission to save ‘play’ after it disappears from their hometown. The goal is to help teens appreciate the value of play — and promote Fanta. This is classic Coca-Cola territory. While the company may look frighteningly complex from the outside, Tripodi is aware that one of its big strengths is the simplicity of its core proposition. “Coca-Cola is about happiness, positivity, bringing people together,” he says. “We’re not going to solve world peace on our own but we can play a part in a larger celebration.”

“A key theme for us right now is what we call ‘work that matters’ — outstanding creativity that will make a difference”

21/06/13 23:36


feature

samedi/june 22/2013

COMMUNICATING THROUGH COMEDY: IT’S NOT YOUR FAULT

W

HILE sales of Coke Red continue to hold up, there is no question that the big growth in mature markets is for low-calorie variants such as Diet Coke and Coke Zero. The latter, targeted at men, has been supported in the US this year by a campaign that uses the strapline ‘It’s not your fault’. ‘It’s not your fault’ broke during NCAA March Madness, one of the US’ most popular sporting spectacles. It takes a light-hearted look at the male psyche by telling men it’s not their fault that they are men and that they should enjoy everything in life. “We’re positioning Coke Zero as a defender and celebrator of guy enjoyment,” says Pio Schunker, senior vice-president and head of integrated marketing communications for Coca-Cola North America. The new campaign is based around two ad executions. In one, two guys are seen planning their fantasy sports teams while they are supposed to be working. In the other, a man forgets to collect his partner’s parents from the airport because he is caught up with an amazing new video game. But as the strapline says, it’s not your fault — because you’re a guy. These ads have not yet reached Europe. But Coke Zero did run a very funny stunt in Antwerp train station last year, based around its sponsorship of James Bond movie Skyfall. Men who went to buy a Coke Zero at a vending machine at the station were informed via the machine’s display that they could win tickets to the film if they made it to platform six in 70 seconds. Along the way, they encountered various ridiculous obstacles designed to slow them up. The result is a hilarious two-minute film that went viral and currently has 10 million-plus views on YouTube.

CO-CREATING ORIGINAL CONTENT: MOVE TO THE BEAT

A

MAJOR part of Coke’s activity around the London 2012 Olympic Games was ‘Move to the beat’, a marketing programme that used music as the core of its communications narrative. This was an example of what Coke refers to as ‘liquid’ and ‘linked’ communication. Liquid refers to the fact that the campaign needs to be flexible enough to work across all the brand’s marketing activities in all its territories; linked means that it has to have narra-

D7-12-17 COKE+D.indd 17

tive coherence across all platforms and markets. To give the campaign traction with its core youth audience, Coke signed up music producer Mark Ronson, singer Katy B and a group of Coke-endorsed athletes to create a pop anthem with a strong Olympic theme. Their journey towards the final track created a wide array of video and audio content that Coke was able to use across a range of media platforms. There was, for example, a documentary that followed Ronson’s meetings with the athletes. This was serialised into 30-minute episodes and broadcast worldwide. In addition, Coke set up a gig in which the track Anywhere In The World was performed by Ronson and Katy B. The audience was made up of Coke consumers and journalists in order to drive social buzz and PR. It then acted as the basis of a commercial/music video, which was played out across TV and digital platforms. In addition to the above, Coke also created Beat TV, a daily magazine show that was broadcast during the Katy B and Mark Ronson

Olympics. There was also an opportunity for young fans to create their own version of the track via platforms like Facebook. Overall, 3.5 million unique versions of the track were created. Not surprisingly, the overall digital results surrounding ‘Move to the beat’ were also impressive. Altogether, Coke achieved 242 million social-media web impressions. The campaign is also credited with attracting an additional 1.5 million Facebook fans and 21,000 Twitter followers to Coke

17

example of that.”The beauty of the campaign is that it is both highly watchable and extremely sharable. When it was launched in mid-2012, it immediately became one of the most popular ads on YouTube, attracting 4.8 million views within a few days. Months later, it continues to rack up views and shares around the world.

SHARING CREATIVE IDEAS: SHARE A COKE

C ‘Security Cameras’, a feel-good ad, out of Latin America

TURNING NEGATIVES INTO POSITIVES: SECURITY CAMERAS

‘S

ECURITY cameras’ is a compelling, feel-good ad that comes out of Latin America. Produced by Landia for Young & Rubicam Buenos Aires, it is a clever montage of positive images that have been caught on real-life security cameras, all played out against an uplifting soundtrack (Roger Hodgson’s classic Give A Little Bit). At the launch, Y&R Argentina creative director Martin Mercado explained the thinking behind the campaign: “People tend to associate security cameras with negative events, but we wanted to disprove that assumption by demonstrating the abundance of happy events and actions they capture.” This chimes perfectly with Joe Tripodi’s observation: “There’s a tendency in the news agenda to focus on negatives. So we set out to look for positives wherever we can. This twist on surveillance cameras is a perfect

OCA-COLA is adept at taking ideas that work in one part of the world and reversioning them for another. A classic example of this is its ‘Share a coke’ campaign, which was a huge hit in Australia in 2011 and has now been successfully transplanted to the UK and parts of continental Europe. The idea involves printing Coke bottle labels with popular boys’ and girls’ names on them. This is then supported by an ad that invites people to find bottles bearing the name of a friend and share it with them. In addition, there are also ‘Share a coke’ vending machines, which enable consumers to personalise their own bottles, and a Facebook page, which allows users to create a virtual personalised Coke can to share with someone. The Aussie campaign lead to a 4% uplift in sales, prompting Jonathan Mildenhall, global head of content and advertising, to call it the very best of the company’s innovative thinking. The campaign is also a hit in Europe. With the names printed on 100 million packs in the UK, the first month saw a big increase in positive consumer comments, according to YouGov BrandIndex. The campaign was particularly successful in social media, as fans of the campaign shared their experiences of finding their names and those of their friends on a pack. YouGov’s figures found that 53% of the conversations around Coca-Cola on Twitter during the campaign have been positive in sentiment, with just 25% negative and 21% neutral. Even better, YouGov found that the campaign also increased the likelihood of consumers recommending Coke to a friend. Underlining the deeper brand benefits that come from creative campaigns, the feel-good factor around ‘Share a coke’ has impacted positively on Coca-Cola’s general reputation. No wonder the company is planning on rolling out the campaign across 32 markets.

21/06/13 23:36


19

FILM

GRAND PRIX Use your private parts as PIRANHA bait Eat MEDICINE that’s out of date Invite a PSYCHO killer inside Run across the TRACKS to the other side

GRAND PRIX WINNER PUBLIC HEALTH & SAFETY DUMB WAYS TO DIE METRO TRAINS MCCANN MELBOURNE AUSTRALIA

Watch the video and download the song

dumbwaystodie.com

GRAND PRIX WINNER INTERNET FILM SERIES THE BEAUTY INSIDE INTEL + TOSHIBA PEREIRA & O’DELL SAN FRANSCISCO USA

SATURDAY, JUNE 22, 2013

D7-GP-FILM.indd 19

21/06/13 22:43


D7-AD.indd 20

21/06/13 18:42


D7-FilmWin+A_Mise en page 1 21/06/13 22:49 Page21

21

FILM WINNERS GRAND PRIX A26/059 PUBLIC HEALTH & SAFETY Title Client Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Producer Director Animation Music Account Manager Planner Entered By

AUSTRALIA DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE John Mescall Pat Baron John Mescall Pat Baron Mark Bradley, Cinnamon Darvall Adrian Mills Cinnamon Darvall John Mescall, Pat Baron Julian Frost Ollie Mcgill Alec Hussain Adrian Mills McCANN MELBOURNE

B05/058 USA INTERNET FILM SERIES CAMPAIGN Title THE BEAUTY INSIDE: EPISODE 1: HELLO MY NAME IS ALEX Client INTEL + TOSHIBA Product TOSHIBA LAPTOP WITH INTEL INSIDE Advertising Agency, City PEREIRA & O’DELL San Francisco Production Company, City B-REEL Los Angeles Chief Creative Officer Pj Pereira Executive Creative Director Jaime Robinson Creative Director Jason Apaliski Copywriter Neil Ramanan

Art Director Agency Producer Account Supervisor Producer Director Editor Sound Design/Arrangement Post Production Animation Music Account Manager Planner Editing Company Entered By

Chaz Whitworth Jeff Ferro/Elisa Moore/Erin Dahlbeck Davis Gary Theut Eva Mautino/Michael Tavendale Drake Doremus Annette Davey/Tyler Higgins Robert Feist At Ravenswork N Tropic Laundry Dustin O’Halloran Henry Arlander/Lisl Schilperoort Nick Chapman/Justin Cox/Josh Brandau/Dan Beer Lost Planet Editorial PEREIRA & O’DELL San Francisco

B05/059 USA INTERNET FILM SERIES CAMPAIGN Title THE BEAUTY INSIDE: EPISODE 2: LEAH Client INTEL + TOSHIBA Product TOSHIBA LAPTOP WITH INTEL INSIDE Advertising Agency, City PEREIRA & O’DELL San Francisco Production Company, City B-REEL Los Angeles Chief Creative Officer Pj Pereira Executive Creative Director Jaime Robinson Creative Director Jason Apaliski Copywriter Neil Ramanan Art Director Chaz Whitworth Agency Producer Jeff Ferro/Elisa Moore/Erin Dahlbeck Davis Account Supervisor Gary Theut Producer Eva Mautino/Michael Tavendale Director Drake Doremus Editor Annette Davey/Tyler Higgins Sound Design/Arrangement Robert Feist At Ravenswork Post Production N Tropic

Animation Music Account Manager Planner Editing Company Entered By

Laundry Dustin O’halloran Henry Arlander/Lisl Schilperoort Nick Chapman/Justin Cox/Josh Brandau/Dan Beer Lost Planet Editorial PEREIRA & O’DELL San Francisco

B05/060 USA INTERNET FILM SERIES CAMPAIGN Title THE BEAUTY INSIDE: EPISODE 3: IT HAS TO BE TONIGHT Client INTEL + TOSHIBA Product TOSHIBA LAPTOP WITH INTEL INSIDE Advertising Agency, City PEREIRA & O’DELL San Francisco Production Company, City B-REEL Los Angeles Chief Creative Officer Pj Pereira Executive Creative Director Jaime Robinson Creative Director Jason Apaliski Copywriter Neil Ramanan Art Director Chaz Whitworth Agency Producer Jeff Ferro/Elisa Moore/Erin Dahlbeck Davis Account Supervisor Gary Theut Producer Eva Mautino/Michael Tavendale Director Drake Doremus Editor Annette Davey/Tyler Higgins Sound Design/Arrangement Robert Feist At Ravenswork Post Production N Tropic Animation Laundry Music Dustin O’halloran Account Manager Henry Arlander/Lisl Schilperoort Planner Nick Chapman/Justin Cox/Josh Brandau/Dan Beer Editing Company Lost Planet Editorial Entered By PEREIRA & O’DELL San Francisco

EVERY IDEA HAS THE POTENTIAL TO BE A GREAT STORY. A vision, inspired by the elements that surround u s - b e a u t y, p e o p l e , l i f e . O u r j o b i s t o t a k e t h e s e elements and to bring your story to life.

Yo u r v i s i o n i n t o r e a l i t y. w w w. n a v i g a t o r f i l m s . c o . z a | C a p e To w n , S o u t h Af r i c a

SATURDAY, JUNE 22, 2013


D7-AD.indd 22

21/06/13 18:42


D7-FilmWin+A_Mise en page 1 21/06/13 22:49 Page23

FILM WINNERS B05/061 USA INTERNET FILM SERIES CAMPAIGN Title THE BEAUTY INSIDE: EPISODE 4: HELP WANTED Client INTEL + TOSHIBA Product TOSHIBA LAPTOP WITH INTEL INSIDE Advertising Agency, City PEREIRA & O’DELL San Francisco Production Company, City B-REEL Los Angeles Chief Creative Officer Pj Pereira Executive Creative Director Jaime Robinson Creative Director Jason Apaliski Copywriter Neil Ramanan Art Director Chaz Whitworth Agency Producer Jeff Ferro/Elisa Moore/Erin Dahlbeck Davis Account Supervisor Gary Theut Producer Eva Mautino/Michael Tavendale Director Drake Doremus Editor Annette Davey/Tyler Higgins Sound Design/Arrangement Robert Feist At Ravenswork Post Production N Tropic Animation Laundry Music Dustin O’Halloran Account Manager Henry Arlander/Lisl Schilperoort Planner Nick Chapman/Justin Coxjosh Brandau/Dan Beer Editing Company Lost Planet Editorial Entered By PEREIRA & O’DELL San Francisco B05/062 USA INTERNET FILM SERIES CAMPAIGN Title THE BEAUTY INSIDE: EPISODE 5: I’D LIKE TO SHOW YOU SOMETHING Client INTEL + TOSHIBA Product TOSHIBA LAPTOP WITH INTEL INSIDE Advertising Agency, City PEREIRA & O’DELL San Francisco Production Company, City B-REEL Los Angeles Chief Creative Officer Pj Pereira Executive Creative Director Jaime Robinson Creative Director Jason Apaliski Copywriter Neil Ramanan Art Director Chaz Whitworth

Agency Producer Account Supervisor Producer Director Editor Sound Design/Arrangement Post Production Animation Music Account Manager Planner Editing Company Entered By

Jeff Ferro/Elisa Moore/Erin Dahlbeck Davis Gary Theut Eva Mautino/Michael Tavendale Drake Doremus Annette Davey/Tyler Higgins Robert Feist At Ravenswork N Tropic Laundry Dustin O’Halloran Henry Arlander/Lisl Schilperoort Nick Chapman/Justin Cox/Josh Brandau/Dan Beer Lost Planet Editorial PEREIRA & O’DELL San Francisco

B05/063 USA INTERNET FILM SERIES CAMPAIGN Title THE BEAUTY INSIDE: EPISODE 6: THAT’S IT FOR ME Client INTEL + TOSHIBA Product TOSHIBA LAPTOP WITH INTEL INSIDE Advertising Agency, City PEREIRA & O’DELL San Francisco Production Company, City B-REEL Los Angeles Chief Creative Officer Pj Pereira Executive Creative Director Jaime Robinson Creative Director Jason Apaliski Copywriter Neil Ramanan Art Director Chaz Whitworth Agency Producer Jeff Ferro/Elisa Moore/Erin Dahlbeck Davis Account Supervisor Gary Theut Producer Eva Mautino/Michael Tavendale Director Drake Doremus Editor Annette Davey/Tyler Higgins Sound Design/Arrangement Robert Feist At Ravenswork Post Production N Tropic Animation Laundry Music Dustin O’Halloran Account Manager Henry Arlander/Lisl Schilperoort Planner Nick Chapman/Justin Cox/Josh Brandau/Dan Beer Editing Company Lost Planet Editorial Entered By PEREIRA & O’DELL San Francisco

23

GOLD AWARDS A03/047 ALCOHOLIC DRINKS Title Client Product Advertising Agency, City Production Company, City Chief Creative Officer Executive Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Producer

AUSTRALIA

A03/093 ALCOHOLIC DRINKS Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Creative Director Copywriter

USA

BEER CHASE CARLTON & UNITED BREWERIES CARLTON DRAUGHT CLEMENGER BBDO MELBOURNE THE SWEET SHOP Melbourne James Mcgrath Ant Keogh Richard Williams Ant Phillips Sonia Von Bibra Nick Cohen Paul Mcmillan Executive Producer: Wilf Sweetland, Producer: Cindy Kavanagh Director Steve Ayson Editor Jack Hutchings Sound Design/Arrangement Byron Scullin, Cornel Wilczek Music “thunder In Your Heart” Sung By Stan Bush Account Manager Brendan Taylor Planner Sam Mackisack, Michael Derepas Production Designer Robbie Freed - Final Grade, Edel Rafferty - Method Cinematographer Greig Fraser Editing Company The Butchery, Fin Design, Effects Entered By CLEMENGER BBDO MELBOURNE

WHATEVER’S COMFORTABLE BEACH SOUTHERN COMFORT SOUTHERN COMFORT WIEDEN+KENNEDY New York BISCUIT FILMWORKS New York Ian Reichenthal And Scott Vitrone Ian Reichenthal And Scott Vitrone Nick Kaplan

production services | bev green - ep +27 21 434 6088 info@gatehouse.co.za www.gatehouse.co.za

SATURDAY, JUNE 22, 2013


D7-FilmWin+A_Mise en page 1 21/06/13 22:49 Page24

FILM WINNERS

24 Art Director Agency Producer Account Supervisor Producer Director Editor Post Production Music Planner Director Of Photography Editing Company Other Credits Director Of Business Affairs Production Company Managing Director Line Producer Entered By

Jeff Dryer Lora Schulson Karla Stewart Holly Vega Tim Godsall Gavin Cutler Sasha Hirschfeld Odetta/Hit Or Miss Stuart Smith Marshall Ball And Ben Alter Edu Grau Mackenzie Cutler Agency Producer - Lora Schulson and Alison Hill

Sarah Jagielski Biscuit FIlmworks

Shown Lacy Rick Jarjou WIEDEN+KENNEDY New York

A09/012 TOILETRIES Title Client Product Advertising Agency, City Production Company, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Producer Director Editor Post Production Cameraman Music Cinematographer Editing Company Other Credits Entered By

UNITED KINGDOM

A13/001 CARS Title Client Product Advertising Agency, City Production Company, City Chief Creative Officer Executive Creative Director

GERMANY

Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor

CAMERA SHY UNILEVER DOVE BRAND OGILVY & MATHER LONDON EPOCH LONDON Gerry Human Gerry Human Christine Jones Tom Smith Darren Urquhart Simon Stewart Stephane Orhan Fernando Machado Dave Knox Everynone Sam Gunn Finish Post Everynone Peek A Boo - Rose Murphy Everynone Whitehouse Post Jocelyn Hsieh - Global Brand Manager OGILVY & MATHER LONDON

OFFROAD DAIMLER/SMART SMART FORTWO BBDO GERMANY Berlin BIGFISH FILMPRODUKTION Berlin Wolfgang Schneider Jan Harbeck/David Mously (Creative Managing Directors) Ton Hollander/Jens Ringena Momme Clausen/Lukas Liske Jan Lorenz/Daniel Schweinzer Silke Rochow/Steffen Gentis (Head Of TV) Dirk Spakowski (Managing Director)/ Sebastian Schlosser (Client Service Director) Christoph Reichle

Producer Director Editor Post Production Music Account Manager Director Of Photography Other Credits Entered By

Henry Rehorek/Hani Selim Daniel Warwick Marty Schenk Candy Mountain/Berlin Eardrum Music/Sounddesign Bruhn/Besler/ Titel: Smart Offroad Jan Hendrik Oelckers (Account Director)/ Joris Jonker/Mia Lücker Michael Schreitel Producer Post Production: Dominic Orphall BBDO GERMANY Berlin

A16/128 RETAIL STORES Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Producer Director Editor Post Production Account Manager Planner Director Of Photography Editing Company Other Credits Entered By

UNITED KINGDOM

A20/020 PUBLICATIONS & MEDIA Title Client Product Advertising Agency, City Production Company, City Creative Director Art Director Agency Producer Producer Director Editor Sound Studio Sound Design/Arrangement Post Production Cameraman Music Account Manager Production Designer Special Effects/ Computer Graphics

UNITED KINGDOM

Cinematographer Director Of Photography Editing Company

PLAYIN’ WITH MY FRIENDS IKEA IKEA MOTHER London BLINK PRODUCTIONS London Mark Waites/Stephen Butler Freddy Mandy/Tim Mcnaughton Danielle Noel/Thom Whitaker Danielle Noel/Thom Whitaker Craig Keppler Ewen Brown Dougal Wilson Ed Cheesman MPC Niki Garner Katie Mackay Stephen Keith Roach Final Cut Vfx Artist -Tom Harding/Vfx Producer: Julie Evans MOTHER London

MEET THE SUPERHUMANS CHANNEL 4 ON AIR TV PROMOTION 4creative London 4creative London Tom Tagholm Tom Tagholm Gwilym Gwillim/Rory Fry Gwilym Gwillim/Rory Fry Tom Tagholm Tim Hardy - Stitch Envy Rich Martin - Envy Moving Picture Company Luke Scott Public Enemy - Harder Than You Think Olivia Browne Will Htay MPC and specifically – VFX producer – Tim Phillips, VFX Supervisor - Michael Gregory Luke Scott Luke Scott Stitch

SATURDAY, JUNE 22, 2013

ProductionManager Other Credits

Entered By

Simon Maniora Acting Head Of Marketing - James Walker/ Exec Producer- Shananne Lane/ Vfx Producer- Tim Phillips 4creative London

A23/087 USA COMMERCIAL PUBLIC SERVICES CAMPAIGN Title FUNERAL Client DIRECTV Product TELECOMMUNICATIONS Advertising Agency, City GREY NEW YORK Production Company, City MJZ Los Angeles Chief Creative Officer Tor Myhren (President/Cco) Executive Creative Director Dan Kelleher Copywriter Steven Fogel (Creative Director) Art Director Doug Fallon (Creative Director) Agency Producer Andrew Chinich/Lindsay Myers Account Supervisor Chris Ross/Beth Culley Producer Scott Howard/Emily Skinner Director Tom Kuntz Editor Erik Laroi/Nick Divers Sound Design/Arrangement Sam Shaffer/Mackenzie Cutler Post Production Method Ny Account Manager Kristen Stahl Planner Melanie Wiese Director Of Photography Chris Soos Editing Company Mackenzie Cutler Other Credits Project Manager: Joanne Peters Entered By GREY NEW YORK A23/088 USA COMMERCIAL PUBLIC SERVICES CAMPAIGN Title DINNER PARTY Client DIRECTV Product TELECOMMUNICATIONS Advertising Agency, City GREY NEW YORK Production Company, City MJZ Los Angeles Chief Creative Officer Tor Myhren (President/Cco) Executive Creative Director Dan Kelleher Copywriter Steven Fogel (Creative Director) Art Director Doug Fallon (Creative Director) Agency Producer Andrew Chinich/Lindsay Myers Account Supervisor Chris Ross/Beth Culley Producer Scott Howard/Emily Skinner Director Tom Kuntz Editor Erik Laroi/Nick Divers Sound Design/Arrangement Sam Shaffer/Mackenzie Cutler Post Production Method Ny Account Manager Kristen Stahl Planner Melanie Wiese Director Of Photography Chris Soos Editing Company Mackenzie Cutler Other Credits Project Manager: Joanne Peters Entered By GREY NEW YORK A23/089 USA COMMERCIAL PUBLIC SERVICES CAMPAIGN Title PIZZERIA Client DIRECTV Product TELECOMMUNICATIONS Advertising Agency, City GREY NEW YORK


D7-FilmWin+A_Mise en page 1 21/06/13 22:50 Page25

FILM WINNERS Production Company, City Chief Creative Officer Executive Creative Director Copywriter Art Director Agency Producer Account Supervisor Producer Director Editor Sound Design/Arrangement Post Production Account Manager Planner Director Of Photography Editing Company Other Credits Entered By

MJZ Los Angeles Tor Myhren (President/Cco) Dan Kelleher Steven Fogel (Creative Director) Doug Fallon (Creative Director) Andrew Chinich/Lindsay Myers Chris Ross/Beth Culley Scott Howard/Emily Skinner Tom Kuntz Erik Laroi/Nick Divers Sam Shaffer/Mackenzie Cutler Method Ny Kristen Stahl Melanie Wiese Chris Soos Mackenzie Cutler Project Manager: Joanne Peters GREY NEW YORK

A24/046 CORPORATE IMAGE Title Client Product Advertising Agency, City Production Company, City Chief Creative Officer Executive Creative Director Copywriter Art Director Agency Producer Advertiser’s Supervisor

BRAZIL

REAL BEAUTY SKETCHES UNILEVER DOVE MASTERBRAND OGILVY BRASIL São Paulo PARANOID US Culver City Anselmo Ramos Roberto Fernandez/Paco Conde Hugo Veiga Diego Machado Veronica Beach/Renata Neumann Steve Miles/Fernando Machado/ Kathleen Ryan/Stacie Bright/Debbie Weinstein Producer Jamie Miller/Claude Letessier/Stan Sawicki/ Carol Lynn Weaver/Megan Meloth/ Jamie Mcbriety/Jessica L Director John X Carey Editor Phillip Owens/Paul Kumpata/Niles Howard Sound Design/Arrangement Subtractive/Lime Studio/Tim O’malley/ Sam Casas

Post Production Cameraman Music Account Manager Planner Director Of Photography Editing Company Other Credits Entered By

Company 3/Sean Coleman Ed David Keith Kenniff Valeria Barone/Ricardo Honegger Mollie Hill Ed David Rock Paper Scissor Sketch Artist: Gil Zamora/ Business Manager: Libby Fine/Online: A52 OGILVY BRASIL São Paulo

25 Chief Creative Officer

John Patroulis

Executive Creative Director Ari Weiss Copywriter

Peter Rosch

Art Director

Nate Able

Agency Producer

Calleen Colburn

Producer

Jennifer Barrons

Director

Ringan Ledwidge

Editor

Rich Orrick

Sound Design/Arrangement Brian Emrich B01/024 VIRAL FILM Title Client Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Producer Director Editor Animation Music Account Manager Planner Entered By

AUSTRALIA DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE John Mescall Pat Baron John Mescall Pat Baron Mark Bradley Adrian Mills Cinnamon Darvall John Mescall, Pat Baron Matt Porter Julian Frost Ollie Mcgill Alec Hussain Adrian Mills McCANN MELBOURNE

B03/135 USA SHORT FORMAT INTERNET FILM Title SUSAN GLENN Client UNILEVER Product AXE Advertising Agency, City BBH NEW YORK Production Company, City RATTLING STICK London

www.pigchina.com

SATURDAY, JUNE 22, 2013

Director Of Photography

Matthew Libatique

Editing Company

Work Ny

Entered By

BBH NEW YORK

C03/014 INTERACTIVE FILM

FRANCE

Title

GOLDEN CHAINS

Client

ALB

Product

MUSIC VIDEO

Advertising Agency, City

CLM BBDO Boulogne-Billancourt

Production Company, City

CARNIBIRD Paris/ACNE PRODUCTION Stockholm

Executive Creative Director Matthieu Elkaim Creative Director

Benjamin Marchal/Olivier Lefebvre

Copywriter

Kevin Salembier

Art Director

Julien Boissinot

Agency Producer

Jean- Gabriel Saint-Paul

Producer

Willy Morence

Director

Johnatan Broda

Music

Green United Music

Account Manager

Kevin Salembier/Julien Boissinot

Other Credits

Pierre Deshayes : Case Study Editor (CLM BBDO)

Entered By

CLM BBDO Boulogne-Billancourt


D7-FilmWin+A_Mise en page 1 21/06/13 22:50 Page26

FILM WINNERS

26

SILVER AWARDS A01/038 SAVOURY FOODS Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Producer Director Editor Sound Design/Arrangement Post Production Music Account Manager Planner Director Of Photography Editing Company Entered By

UNITED KINGDOM

A01/089 SAVOURY FOODS Title Client Product Advertising Agency, City Production Company, City

USA

Chief Creative Officer Creative Director Agency Producer

Account Supervisor Producer Director Editor Sound Engineer Post Production Animation Account Manager Planner Director Of Photography Entered By A02/093 SWEET FOODS & SNACKS Title Client Product Advertising Agency, City

WEAVE YOUR MAGIC ARLA LURPAK WIEDEN+KENNEDY London OUTSIDER London Tony Davidson and Kim Papworth Dan Norris and Ray Shaughnessy Dan Norris and Ray Shaughnessy Dan Norris and Ray Shaughnessy Matthew Ellingham Helen Foulder/Will Acha Zeno Campbell-Salmon Scott Lyon Art Jones Aaron Reynolds At Wave The Mill Alex Baranowski Angharad Thomas Jennifer Lewis John Mathieson Work Post WIEDEN+KENNEDY London

BATTLE CALIFORNIA MILK PROCESSING BOARD MILK GRUPO GALLEGOS HUNTINGTON BEACH REBOLUCION Buenos Aires/ BITT ANIMATION + VFX Buenos Aires/ JUICE WEST Santa Monica Pablo Buffagni Saul Escobar/Curro Chozas - Acd Carlos Barciela/Director/ Broadcast Production And Maria Elena De La Noval - Producer Kymberly Spector Account Director Patricio Alvarez Casado (Ep)/ Alejandro Rossi Bunge Armando Bo/Andres Salmoyraghi Patricio Pena Gonzalo Ugarteche Mariano Olivari – Post Producer Cristian Morales And Franco Bittolo – Supervisor Post Fx Montse Barrena Group Director Marketing Solutions Luis Miranda Assoc. Planning Director And Danny Gonzalez Strategic Planner Victor Gonzalez GRUPO GALLEGOS HUNTINGTON BEACH USA LIFE RAFT OREO OREO COOKIE WIEDEN+KENNEDY Portland

Production Support Services in Malaysia

Production Company, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Producer Director Editor Sound Design/Arrangement Account Manager Planner Director Of Photography Editing Company Other Credits

Entered By

MJZ Los Angeles Dan Wieden Joe Staples/Susan Hoffman Craig Allen/Jason Bagley/Matt O’rourke Nathanial Lawlor Christina Gignac Ben Grylewicz/Colleen Wellman Ken Smith/Jessie Young Lisa Mann Scott Howard/Emily Skinner Tom Kuntz Gavin Cutler Sam Shaffer Scott Sullivan Matt Kelley Toby Irwin Mackenzie Cutler Loren Silber (Mixer)/ Jessica Locke (Mix Producer)/ Christina Thompson (Vfx Producer) WIEDEN+KENNEDY Portland

A02/094 SWEET FOODS & SNACKS Title Client Product Advertising Agency, City Production Company, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Producer Director Editor Sound Design/Arrangement Post Production Account Manager Planner Director Of Photography Editing Company Entered By

USA

A03/052 ALCOHOLIC DRINKS Title Client Product Advertising Agency, City Production Company, City Chief Creative Officer Executive Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor

AUSTRALIA

WHISPER FIGHT OREO OREO COOKIE WIEDEN+KENNEDY Portland MJZ Los Angeles Dan Wieden Joe Staples/Susan Hoffman Jason Bagley/Craig Allen/Matt O’rourke Nathanial Lawlor Christina Gignac Colleen Wellman/Ben Grylewicz Ken Smith/Jessie Young Lisa Mann Scott Howard/Emily Skinner Tom Kuntz Gavin Cutler Michael Anatasi/Sam Shaffer Christina Thompson/Ben Sposato Scott Sullivan Matt Kelley Toby Irwin Mackenzie Cutler WIEDEN+KENNEDY Portland

COINCIDENCE CARLTON & UNITED BREWERIES CARLTON MID CLEMENGER BBDO MELBOURNE FINCH Sydney/FURLINED Santa Monica James Mcgrath Ant Keogh Richard Williams Ant Phillips Sevda Cemo - Senior Broadcast Producer Nick Cohen - Account Director Paul Mcmillan - Managing Partner

www.luminousink.biz

Karen De Silva

SATURDAY, JUNE 22, 2013

Producer Director Editor Post Production Account Manager Planner Cinematographer Director Of Photography Editing Company Entered By A04/059 NON-ALCOHOLIC DRINKS Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Director Sound Studio Post Production Music Special Effects/ Computer Graphics Editing Company Entered By A04/087 NON-ALCOHOLIC DRINKS Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Producer Director Editor Sound Design/Arrangement Post Production Music Account Manager Planner Director Of Photography Editing Company Entered By

Cath Anderson, Karen Bryson, Production House Producer - Edward Pontifex Brian Aldrich Jack Hutchings The Butchery, The Refinery Brendan Taylor Planning Director: Mike Derepas, Planner: Matt Pearce Jeremy Rouse Jeremy Rouse The Butchery CLEMENGER BBDO MELBOURNE FRANCE BABY AND ME EVIAN EVIAN BETC Paris ICONOCLAST Paris Rémi Babinet Valérie Chidlovsky Agnes Cavard Fabrice Brovelli Marielle Durandet/Estelle Colas/ Gaelle Gicqueau/Isabelle Picot/Charlotte Bals Michael Aidan/Laurent Houel/Cécile Turkel/ Alexis Thobellem/Benoit Radenne We Are From LA Gum Mikros Yuksek/« Here Come The Hotstepper » Pascal Giroux Mikros BETC Paris UNITED KINGDOM PALS ROBINSONS ROBINSONS ORANGE SQUASH BBH London ACADEMY FILMS London Nick Gill Justin Moore/Hamish Pinnell Matthew Moreland/Sarah Hardcastle Christopher Clarke/Elliot Shiels Glenn Paton Abi Robinson Helen Gorman Dominic Thomas Si/Ad Joe Guest Nick Angell The Mill Youth Lagoon «july» Alex Monger Lilli English Barry Ackroyd Final Cut BBH London

karen@luminousink.biz

+(60)12 224 3989


Komerční Bank / Daniel Růžička / Simple Film

S O U T H A F R IC A

+27 21 465 4188

w w w.or angefi l m s .c o.z a

D7-AD.indd 27

21/06/13 18:43


SOUTH AFRICA OFFICE Metal Lane, 4 Kloof Street, Cape Town, 8001 T: +27 21 424 9999 F: +27 21 424 9998 M: +27 83 635 9699 AMERICA OFFICE 507 N. Almont Drive, Los Angeles, CA, 90048, USA T: +1 310 273 9693 F: +1 310 273 9698 M: +1 213 675 5411

Your gateway to filming in Africa, the continent with the most spectacular locations on Earth! info@afsproductions.com

AFS Cannes 2013 210 x 142.indd 1

D7-AD.indd 28

www.afsproductions.com

5/11/13 11:36 AM

21/06/13 18:43


D7-FilmWin+A_Mise en page 1 21/06/13 22:50 Page29

FILM WINNERS A07/009 ARGENTINA HOME APPLIANCES & FURNISHINGS Title SUMMER HATER Client BGH Product AIR CONDITIONER Advertising Agency, City DEL CAMPO SAATCHI & SAATCHI Buenos Aires Production Company, City MJZ London/LABHOUSE Buenos Aires Executive Creative Director Maxi Itzkoff/Mariano Serkin Creative Director Diego Medvedocky/Ignacio Ferioli Copywriter Matías Eusebi/Nicolás Diaco Art Director Ammiel Fazzari/Ezequiel De Luca Agency Producer Adrián Aspani/Lucila D’amico/Felipe Calviño Account Supervisor Jaime Vidal Advertiser’s Supervisor Ezequiel Devoto/Daniel Rosenfeld/Verónica Moglia Producer Debbie Turner/Flora Fernandez Marengo/ Natalia Mussolana Director Juan Cabral Editor Emiliano Fardaus Sound Design/Arrangement La Casa Post Post Production Bitt Animation Music Circle Of Sound Account Manager Manuela Sorzana Director Of Photography Bárbara çlvarez Editing Company Control Z Entered By DEL CAMPO SAATCHI & SAATCHI Buenos Aires A08/002 COSMETICS & BEAUTY Title Client Product Advertising Agency, City Production Company, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor

ARGENTINA

YOUNG AND MATURE UNILEVER AXE YOUNG AND AXE MATURE ponce buenos aires LANDIA Buenos Aires Hernan Ponce Ricardo Armentano/Luigi Ghidotti Mario Crudele/Lucas Cambiano Nicolas Zarlenga Pedro Losada Roberto Carsillo/Brenda Morrison Fell Luciano Landajo Alejandro Helou/Dario Rubaja/ Maria Micaela Garcia/Nicolas Levin Producer Claudio Amoedo Director Maxi Blanco Sound Design/Arrangement Elefante Resonante Post Production Che Revolution Post Music George Barnett/Light A Fire Account Manager Francisco Odriozola Planner Marina Pen Other Credits Client Services Director: Vanina Rudaeff Entered By ponce buenos aires

A10/019 PHARMACY Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Creative Director

BRAZIL MAN BOEHRINGER INGELHEIM ANADOR BORGHI/LOWE São Paulo CINE CINEMATOGRAFICA São Paulo José Henrique Borghi/Fernando Nobre Fernando Nobre/Fabio Brigido

Copywriter Art Director Agency Producer Producer Director Editor Sound Design/Arrangement Post Production Account Manager Director Of Photography Editing Company Entered By

Pedro Corbett Piu Afonseca Márcia Coelho/Fabiola Thomal Team Cine Felipe Manur Rodolpho Ponzio/Felipe Mansur Saxsofunny/Cezar Brandão Cine Cinematográfica Priscilla Carvalho/Jessica Cardoso Fernando Oliveira Cine Cinematográfica BORGHI/LOWE São Paulo

A10/032 PHARMACY CAMPAIGN Title Client Product Advertising Agency, City Production Company, City Creative Director Copywriter Producer Director Editor Account Manager Planner Cinematographer ProductionManager Other Credits

JAPAN

Entered By A10/033 PHARMACY CAMPAIGN Title Client Product Advertising Agency, City Production Company, City Creative Director Copywriter Producer Director Editor Account Manager Planner Cinematographer ProductionManager Other Credits Entered By A10/034 PHARMACY CAMPAIGN Title Client Product Advertising Agency, City Production Company, City Creative Director Copywriter

BATTING PRACTICE CENTER 1 MURATA KAMPO CHINESE HERBAL MEDICINE BAIKA GOFUKU GAN DENTSU Tokyo DENTSU CREATIVE X Tokyo Tomoyuki Ogi Tomoyuki Ogi, Makiko Tanimura Manami Ito Nobuaki Hayakawa Nobuaki Hayakawa/Tomoya Takazawa Katsuhiko Fukumoto, Yoshiko Tsujimoto Tomoyuki Ogi, Makiko Tanimura Nobuaki Hayakawa Rika Miyamoto Stylist: Kumiko Yoshida, Hair-Make-up: Keiko Osafune DENTSU CREATIVE X Tokyo JAPAN BATTING PRACTICE CENTER 2 MURATA KAMPO CHINESE HERBAL MEDICINE BAIKA GOFUKU GAN DENTSU Tokyo DENTSU CREATIVE X Tokyo Tomoyuki Ogi Tomoyuki Ogi, Makiko Tanimura Manami Ito Nobuaki Hayakawa Nobuaki Hayakawa, Tomoya Takazawa Katsuhiko Fukumoto, Yoshiko Tsujimoto Tomoyuki Ogi, Makiko Tanimura Nobuaki Hayakawa Rika Miyamoto Stylist:Kumiko Yoshida, Hair-Make-up: Keiko Osafune DENTSU CREATIVE X Tokyo JAPAN BATTING PRACTICE CENTER 3 MURATA KAMPO CHINESE HERBAL MEDICINE BAIKA GOFUKU GAN DENTSU Tokyo DENTSU CREATIVE X Tokyo Tomoyuki Ogi Tomoyuki Ogi, Makiko Tanimura

SATURDAY, JUNE 22, 2013

29 Producer Director Editor Account Manager Planner Cinematographer ProductionManager Other Credits Entered By

Manami Ito Nobuaki Hayakawa Nobuaki Hayakawa, Tomoya Takazawa Katsuhiko Fukumoto, Yoshiko Tsujimoto Tomoyuki Ogi, Makiko Tanimura Nobuaki Hayakawa Rika Miyamoto Stylist: Kumiko Yoshida, Hair-Make-up: Keiko Osafune DENTSU CREATIVE X Tokyo

A11/024 USA CLOTHING, FOOTWEAR & ACCESSORIES Title JOGGER Client NIKE Product NIKE Advertising Agency, City WIEDEN+KENNEDY Portland Production Company, City PARK PICTURES Santa Monica Chief Creative Officer Dan Wieden Executive Creative Director Mark Fitzloff/Susan Hoffman Creative Director Ryan O’rourke/Alberto Ponte Copywriter Calen Jensen Art Director Aramis Israel Agency Producer Erika Madison/Shelley Eisner Account Supervisor Alyssa Ramsey Producer Mary Ann Marino/David Mitchell Director Lance Acord Editor Catherine Bull Sound Design/Arrangement Brian Emrich Post Production Patrick Mcelroy/Carolina Wallace/ Jennifer Sofio Hall/Scott Boyajan/Jessica Locke Account Manager Catherine Wolpe Planner Rebecca Stambanis Editing Company Spotwelders Entered By WIEDEN+KENNEDY Portland A14/030 FRANCE OTHER VEHICLES, AUTO PRODUCTS & SERVICES Title THE CENTAUR Client HONDA MOTO Product HONDA MOTO Advertising Agency, City DDB PARIS Production Company, City CRAC Paris Executive Creative Director Alexandre Hervé Creative Director Alexander Kalchev Copywriter Alexander Kalchev/Alexis Benbehe/ Pierre Mathonat Art Director Alexis Benbehe/Pierre Mathonat Account Supervisor Mathieu Roux/Olivier Massanella Advertiser’s Supervisor Richard Mathiau/Valerie Larousse Producer Pierre-Yves Bronsart Director Alexander Kalchev (Ddb Paris)/Antoine Levi/ Florent Michel (Crac) Editor Alexander Kalchev Sound Design/Arrangement The Music Clement Tery Director Of Photography Benjamin Roux/Romain Alary Entered By DDB PARIS


D7-AD.indd 30

21/06/13 22:44


D7-FilmWin+A_Mise en page 1 21/06/13 22:50 Page31

FILM WINNERS A15/043 USA HOME ELECTRONICS & AUDIO-VISUAL Title INSPIRED Client CANON USA Product DIGITAL SLR CAMERAS Advertising Agency, City GREY NEW YORK Production Company, City MJZ Los Angeles Chief Creative Officer Tor Myhren (President/Cco) Executive Creative Director Ari Halper/Steve Krauss Creative Director Stu Mair/David Cuccinello Agency Producer Topher Lorette/Jen Pugliese Account Supervisor Rick Cusato/Melinda Hecht/Lindsey Christensen Director Nicolai Fuglsig Editor Neil Smith Sound Design/Arrangement Black Iris Music/Henry Boy Account Manager Jennifer Fritz/Floriana Abramovich Director Of Photography Linus Sandgren Editing Company Work Editorial Other Credits Agency Music Producer: Zach Pollakoff Entered By GREY NEW YORK A16/055 RETAIL STORES Title Client Product Advertising Agency, City Production Company, City Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Producer Director Editor Sound Studio Post Production Music Account Manager Planner Production Designer Cinematographer Director Of Photography Other Credits Entered By

BRAZIL SOUL LEICA STORE SÃO PAULO LEICA M-MONOCHROM F/NAZCA SAATCHI & SAATCHI São Paulo SENTIMENTAL FILME São Paulo Fabio Fernandes | Eduardo Lima Thiago Carvalho Bruno Oppido | João Linneu Victor Alloza Marcello Penna Luiz Marinho Satélite Team Vellas Talles Martins Satélite çudio Sindicato Kito Siqueira | Fernando Rojo | Title: «alma» Melanie Zmetek José Porto | Rafael Paes Vellas André Faccioli André Faccioli | Vellas Voice-Over: Christine Behm F/NAZCA SAATCHI & SAATCHI São Paulo

A18/048 UNITED KINGDOM TRAVEL, TRANSPORT & TOURISM CAMPAIGN Title BULGARIA Client EXPEDIA Product EXPEDIA Advertising Agency, City OGILVY & MATHER LONDON Production Company, City MOXIE PICTURES London Chief Creative Officer Gerry Human Executive Creative Director Gerry Human Copywriter Simon Lotze Art Director Miguel Nunes Agency Producer Ruth Darsow Account Supervisor Mark Lainas Advertiser’s Supervisor Andrew Warner

Producer Director Editor Sound Design/Arrangement Post Production Music Account Manager Planner Director Of Photography Editing Company Other Credits

Entered By

Alicia Farren Frank Todaro Bill Smedley Wave/Ed Downham Framestore Jon Brion/Theme From Eternal Sunshine Of The Spotless Mind Stephen Hillcoat Mattijs Devroedt Richard Mott Workpost Associate Creative Directors Paul Mason And Mark Harrison/ Account Exec Jessica Wilkinson OGILVY & MATHER LONDON

A18/049 UNITED KINGDOM TRAVEL, TRANSPORT & TOURISM CAMPAIGN Title NEW ZEALAND Client EXPEDIA Product EXPEDIA Advertising Agency, City OGILVY & MATHER LONDON Production Company, City MOXIE PICTURES London Chief Creative Officer Gerry Human Executive Creative Director Gerry Human Copywriter Simon Lotze Art Director Miguel Nunes Agency Producer Ruth Darsow Account Supervisor Mark Lainas Advertiser’s Supervisor Andrew Warner Producer Alicia Farren Director Frank Todaro Editor Bill Smedley Sound Design/Arrangement Wave/Ed Downham Post Production Framestore Music Jon Brion/Theme From Eternal Sunshine Of The Spotless Mind Account Manager Stephen Hillcoat Planner Mattijs Devroedt Director Of Photography Richard Mott Editing Company Workpost Other Credits Associate Creative Directors Paul Mason And Mark Harrison/ Account Exec Jessica Wilkinson Entered By OGILVY & MATHER LONDON A18/050 UNITED KINGDOM TRAVEL, TRANSPORT & TOURISM CAMPAIGN Title HIMALAYAS Client EXPEDIA Product EXPEDIA Advertising Agency, City OGILVY & MATHER LONDON Production Company, City MOXIE PICTURES London Chief Creative Officer Gerry Human Executive Creative Director Gerry Human Copywriter Simon Lotze Art Director Miguel Nunes Agency Producer Ruth Darsow Account Supervisor Mark Lainas Advertiser’s Supervisor Andrew Warner Producer Alicia Farren Director Frank Todaro

SATURDAY, JUNE 22, 2013

31 Editor Sound Design/Arrangement Post Production Music Account Manager Planner Director Of Photography Editing Company Other Credits

Entered By

Bill Smedley Wave/Ed Downham Framestore Jon Brion/Theme From Eternal Sunshine Of The Spotless Mind Stephen Hillcoat Mattijs Devroedt Richard Mott Workpost Associate Creative Directors Paul Mason And Mark Harrison/ Account Exec Jessica Wilkinson OGILVY & MATHER LONDON

A19/104 USA ENTERTAINMENT & LEISURE CAMPAIGN Title YEAH THAT KINDA RICH, WRITERS ROOM Client NY LOTTERY Product LOTTERY/ POWER BALL Advertising Agency, City DDB NEW YORK Production Company, City O POSITIVE FILMS New York Chief Creative Officer Matt Eastwood Executive Creative Director Menno Kluin Creative Director Richard Sharp/Mike Sullivan And Scott Cooney Copywriter Scott Cooney Art Director Sean Labounty Agency Producer Ed Zazzera And Walter Brindak Account Supervisor Heather Olson Producer Melissa Lubin And Eytan Gutman Director David Shane Editor Chuck Willis Sound Design/Arrangement Walter Bianco Editing Company Cutting Room Other Credits Assistant Editor: Mike Ramirez/ Steve Dileone//Colorist: Les Rudge Entered By DDB NEW YORK A19/106 USA ENTERTAINMENT & LEISURE CAMPAIGN Title YEAH THAT KINDA RICH, INVASION Client NY LOTTERY Product NY LOTTERY Advertising Agency, City DDB NEW YORK Production Company, City O POSITIVE FILMS New York Chief Creative Officer Matt Eastwood Creative Director Rich Sharp/Mike Sullivan And Scott Cooney Agency Producer Ed Zazzera And Walter Brindak Producer Melissa Lubin And Eytan Gutman Director Jim Jenkins Editor Chuck Willis Sound Design/Arrangement Tom Jucarone Editing Company The Cutting Room/Ny Entered By DDB NEW YORK A22/010 USA BUSINESS EQUIPMENT & SERVICES Title BAND Client FEDEX Product FEDEX CUP Advertising Agency, City BBDO NEW YORK Production Company, City O POSITIVE FILMS New York Chief Creative Officer David Lubars


D7-AD.indd 32

21/06/13 18:44


D7-FilmWin+A_Mise en page 1 21/06/13 22:50 Page33

FILM WINNERS Executive Creative Director Greg Hahn/Mike Smith Creative Director Peter Kain/Gianfranco Arena (Senior Creative Directors) Copywriter Peter Kain Art Director Gianfranco Arena Agency Producer Elise Pavone/Amy Wertheimer (Executive Producers) Account Supervisor David Mckenzie Director Jim Jenkins Editor Ian Mackenzie Director Of Photography Larry Fong Editing Company Mackenzie Cutler Entered By BBDO NEW YORK A23/045 USA COMMERCIAL PUBLIC SERVICES Title POOL Client WRAAC Product PARENTAL CONTROL BAR Advertising Agency, City LATINWORKS Austin Production Company, City BOXER FILMS Los Angeles Chief Creative Officer Sergio Alcocer Creative Director José “hache” Hernández/ Victor Rojas/Rodrigo Rothschild Copywriter Rodrigo Rothschild Art Director José “hache” Hernández/Javier Viramontes/ Victor Rojas Agency Producer Michael Mclaughlin Account Supervisor Christy Kranik Advertiser’s Supervisor Charlene Riggs Producer John Barreiro Director Rodrigo García Sáiz Editor Jay Friedkin Editing Company Union Editorial Other Credits Rob Mccool Entered By LATINWORKS Austin A23/090 USA COMMERCIAL PUBLIC SERVICES CAMPAIGN Title MOTORCYCLE Client DIRECTV Product CABLE Advertising Agency, City GREY NEW YORK Production Company, City MJZ Los Angeles Chief Creative Officer Tor Myhren (President/Cco) Executive Creative Director Dan Kelleher Copywriter Heather English (Acd)/Robert Cuff Art Director Matt Nall Agency Producer Andrew Chinich/David Cardinali Account Supervisor Chris Ross/Beth Culley Producer Scott Howard/Emily Skinner Director Tom Kuntz Editor Gavin Cutler Sound Design/Arrangement Sam Shaffer/Mackenzie Cutler Post Production Method Ny Account Manager Anna Pogosova/Aaron Schwartz/ Meredith Savatsky Director Of Photography Toby Irwin Editing Company Mackenzie Cutler Other Credits Project Manager: Joanne Peters Entered By GREY NEW YORK A23/091 USA COMMERCIAL PUBLIC SERVICES CAMPAIGN Title HAWK Client DIRECTV Product TELECOMMUNICATIONS Advertising Agency, City GREY NEW YORK Production Company, City MJZ Los Angeles Chief Creative Officer Tor Myhren (President/Cco) Executive Creative Director Dan Kelleher Copywriter Heather English (Acd)/Robert Cuff Art Director Matt Nall Agency Producer Andrew Chinich/David Cardinali Account Supervisor Chris Ross/Beth Culley Producer Scott Howard/Emily Skinner Director Tom Kuntz Editor Gavin Cutler Sound Design/Arrangement Sam Shaffer/Mackenzie Cutler Post Production Method Ny Account Manager Anna Pogosova/Aaron Schwartz/ Meredith Savatsky Director Of Photography Toby Irwin Editing Company Mackenzie Cutler Other Credits Project Manager: Joanne Peters Entered By GREY NEW YORK

A23/092 USA COMMERCIAL PUBLIC SERVICES CAMPAIGN Title BEARS Client DIRECTV Product TELECOMMUNICATIONS Advertising Agency, City GREY NEW YORK Production Company, City MJZ Los Angeles Chief Creative Officer Tor Myhren (President/Cco) Executive Creative Director Dan Kelleher Copywriter Heather English (Acd)/Robert Cuff Art Director Matt Nall Agency Producer Andrew Chinich/Lindsay Myers Account Supervisor Chris Ross/Beth Culley Producer Scott Howard/Emily Skinner Director Tom Kuntz Editor Gavin Cutler Sound Design/Arrangement Sam Shaffer/Mackenzie Cutler Post Production Method Ny Account Manager Anna Pogosova/Aaron Schwartz/ Meredith Savatsky Director Of Photography Toby Irwin Editing Company Mackenzie Cutler Other Credits Project Manager: Joanne Peters Entered By GREY NEW YORK A23/093 USA COMMERCIAL PUBLIC SERVICES CAMPAIGN Title HORSES Client DIRECTV Product TELECOMMUNICATIONS Advertising Agency, City GREY NEW YORK Production Company, City MJZ Los Angeles Chief Creative Officer Tor Myhren (President/Cco) Executive Creative Director Dan Kelleher Copywriter Heather English (Acd)/Robert Cuff Art Director Matt Nall Agency Producer Andrew Chinich/Lindsay Myers Account Supervisor Chris Ross/Beth Culley Producer Scott Howard/Emily Skinner Director Tom Kuntz Editor Gavin Cutler Sound Design/Arrangement Sam Shaffer/Mackenzie Cutler Post Production Method Ny Account Manager Anna Pogosova/Aaron Schwartz/ Meredith Savatsky Director Of Photography Toby Irwin Editing Company Mackenzie Cutler Other Credits Project Manager: Joanne Peters Entered By GREY NEW YORK

33 Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Producer Director Editor Post Production Music Account Manager Planner Other Credits Entered By A24/017 CORPORATE IMAGE Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer

Luciano Gallucci/Federico Diaz/Rodrigo Greco Mariano Gamba/Adrian Contreiras Carlos Pelu Cavaciocchi/Hernan Mouriño Micaela Fioti Alejandro Sobrino/Martín Pezza/ Nestor Lasko/Romina Bonavita Ariel Epstein Lemon/Julian Montesano Patricio Pena Wolf Live Is Life Carolina Bertrand Veronica Mauri Adrian D’amario/Johanna Trosman DON Buenos Aires UNITED KINGDOM

HELP A CHILD REACH 5 UNILEVER LIFEBUOY LOWE LINTAS + PARTNERS Mumbai CHROME PICTURES Mumbai National Creative Director - Amer Jaleel Group Creative Director - Sagar Kapoor Group Creative Director - Sagar Kapoor Unit Creative Director - Garima Khandelwal Associate Vice President - Rohit Chatterjee/ Senior Brand Services Manager : Natasha Sunderan Account Supervisor Global Business Director - Virat Tandon Advertiser’s Supervisor Global Brand Vice President - Samir Singh Producer Prafull Sharma Director Amit Sharma Editor Shekher Prajapati Sound Design/Arrangement Arun Crasto Post Production Sandeep Patil/Dutta Yewale/Sanjay Malwankar Animation Pixion Cameraman Tapan Basu Lighting Rajiv Menon Productions Music Clinton Cerejo Account Manager Senior Vice President - Vinay Vinayak Planner Vice President - Varsha Chawda/ Executive Vice President - Saji Abraham Cinematographer Tapan Basu Director Of Photography Tapan Basu Editing Company Pixion Other Credits First Asst. Director - Naved Ahmed Entered By LOWE + PARTNERS London

A23/207 ARGENTINA COMMERCIAL PUBLIC SERVICES CAMPAIGN Title PS3 AND BEER Client CABLEVISION Product FIBERTEL Advertising Agency, City DON Buenos Aires Production Company, City URSULA Buenos Aires Chief Creative Officer Papon Ricciarelli Executive Creative Director Gonzalo Ricca Creative Director Juan Rezzonico Copywriter Luciano Gallucci/Federico Diaz/Rodrigo Greco Art Director Mariano Gamba/Adrian Contreiras Agency Producer Carlos Pelu Cavaciocchi/Hernan Mouriño Account Supervisor Micaela Fioti Advertiser’s Supervisor Alejandro Sobrino/Martín Pezza/ Nestor Lasko/Romina Bonavita Producer Ariel Epstein Director Lemon/Julian Montesano Editor Patricio Pena Post Production Wolf Music Live Is Life Account Manager Carolina Bertrand Planner Veronica Mauri Other Credits Adrian D’amario/Johanna Trosman Entered By DON Buenos Aires

A27/024 USA PUBLIC AWARENESS MESSAGES Title ED Client STATES UNITED TO PREVENT GUN VIOLENCE Product GUN CONTROL ORGANIZATION Advertising Agency, City GREY NEW YORK Production Company, City harvest Santa Monica Chief Creative Officer Tor Myhren (President/Cco) Executive Creative Director Ari Halper/Steve Krauss Creative Director Eric Schutte/Rob Carducci Copywriter Rob Carducci/Richard Bullock Art Director Eric Schutte Agency Producer Bennett Mccarroll/Floyd Russ/Sam Howard/ Lindsay Brzowski Account Supervisor Elizabeth Gilchrist Producer Bonnie Goldfarb/Rob Sexton/Sasha Hirschfield Director Adam Goldstein Editor Gavin Cutler/Ryan Steele Sound Design/Arrangement Ryan Hobler Post Production Jay Hawkins/Stella Ampatci/Jenn Dewey Account Manager Cassie Novick Director Of Photography Roman Jakobi Editing Company Mackenzie Cutler Other Credits Project Manager: Rachel West Entered By GREY NEW YORK

A23/208 ARGENTINA COMMERCIAL PUBLIC SERVICES CAMPAIGN Title NEPHEWS Client CABLEVISION Product FIBERTEL Advertising Agency, City DON Buenos Aires Production Company, City URSULA Buenos Aires Chief Creative Officer Papon Ricciarelli Executive Creative Director Gonzalo Ricca Creative Director Juan Rezzonico

A28/035 FUNDRAISING & APPEALS Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Creative Director Copywriter

SATURDAY, JUNE 22, 2013

UNITED KINGDOM HELPLESS ST JOHNS AMBULANCE ST JOHNS AMBULANCE BBH London BLINK PRODUCTIONS London Nick Gill Matt Doman And Ian Heartfield Dan Morris


cause impact

Ketchum is proud to sponsor the 2013 Cannes Young Lions Marketers Competition.

D7-AD.indd 34

www.ketchum.com/cannes-2013

21/06/13 23:29


D7-FilmWin+A_Mise en page 1 21/06/13 22:51 Page35

FILM WINNERS Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Producer Director Editor Sound Design/Arrangement Post Production Music Account Manager Planner Director Of Photography Editing Company Entered By

Charlene Chandrasekaran Matthew Towell Ann-Marie Costelloe Scott Jacobson Josh Barwick Benito Montorio Andy Mcgraw Factory - Will Cohen MPC Sia - I’m In Here Emma Brooker Carl Mueller Federico Alfonzo Stitch BBH London

A28/070 FUNDRAISING & APPEALS Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer

UNITED KINGDOM

BAD PRESS THE PRINCE’S TRUST THE PRINCE’S TRUST CHI & PARTNERS London CHI LAB London Jonathan Burley Jonathan Burley/Jim Bolton Karl Jackson/Jordan Barrett Karl Jackson/Jordan Barrett Executive Agency Producer: Zoe Barlow/Agency Producer Miriam Lyons Account Supervisor Christian Hinchcliffe Producer Chi Lab Director Jonathan Burley Editor Robert Smith Sound Design/Arrangement Tony Rapaccioli- Wave Post Production Steve Gatti-Mpc/Brett Kelsey-Carbon Cameraman Robert Smith Lighting Robert Smith Account Manager Georgina Mew Planner Sarah Clark/Sarah Mason

Cinematographer Director Of Photography Editing Company Other Credits

Entered By B01/099 VIRAL FILM Title Client Product Advertising Agency, City Production Company, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Agency Producer Producer Director Editor Animation Planner Director Of Photography Editing Company Entered By

35

Chi Lab Robert Smith Carbon Designer: Dan Beckett Chi/Partners/ Location Manager: Toby Haak/ Sound Recordist: Simon Batchelor CHI & PARTNERS London USA SHIP MY PANTS KMART STORE TO HOME DRAFTFCB Chicago BOB INDUSTRIES Santa Monica Todd Tilford Jon Flannery Howie Ronay/Sean Burns Sean Burns Chris Bing Brian Etting/Tk Knowles/John O’grady/ Chuck Ryant Zach Math Andy Green @ Bob Industries/ Casey Cobler @ Inside Job Tom Mackey @ Inside Job/ Heather Lewis @ Inside Job Al Gross Christophe Lanzenberg Bob Industries/Inside Job DRAFTFCB Chicago

B03/159 BELGIUM SHORT FORMAT INTERNET FILM Title GT 86 TEST WIFE Client TOYOTA MOTOR EUROPE Product TOYOTA GT 86 Advertising Agency, City HAPPINESS BRUSSELS Production Company, City CAVIAR Brussels Executive Creative Director Karen Corrigan

Creative Director Copywriter Art Director Agency Producer Account Supervisor Producer Director Account Manager Planner Director Of Photography Entered By

Peter Ampe Patrick Glorieux/Peter Ampe Margot Populaire Dominique Van Doormaal/Bart Vande Maele Pascal Kemajou Caviar Arnaud Uyttenhove Emilie Dekeyser Joris Joosten Dimitri Karakatsanis HAPPINESS BRUSSELS

B03/259 USA SHORT FORMAT INTERNET FILM Title BEACH Client SOUTHERN COMFORT Product SOUTHERN COMFORT Advertising Agency, City WIEDEN+KENNEDY New York Production Company, City BISCUIT FILMWORKS New York Executive Creative Director Ian Reichenthal And Scott Vitrone Creative Director Ian Reichenthal And Scott Vitrone Copywriter Nick Kaplan Art Director Jeff Dryer Agency Producer Lora Schulson Account Supervisor Karla Stewart Producer Holly Vega Director Tim Godsall Editor Gavin Cutler Music Odetta/Hit Or Miss Planner Stuart Smith Ben Alter And Marshall Ball Director Of Photography Edu Grau Editing Company Mackenzie Cutler Other Credits Agency Producer - Lora Schulson and Alison Hill Director Of Business Affairs Sarah Jagielski Production Company Biscuit FIlmworks Managing Director Shown Lacy Line Producer Rick Jarjou Entered By WIEDEN+KENNEDY New York

PINGS

175

DOWNLOAD THE CANNES LIONS APP, SCAN THE QR CODE AND EARN PINGS FOR A CHANCE TO WIN DAILY PRIZES AND RETURN IN 2014 AS A VIP DELEGATE.

#WinCannes SATURDAY, JUNE 22, 2013


D7-AD.indd 36

21/06/13 22:45


D7-FilmWin+A_Mise en page 1 21/06/13 22:51 Page37

FILM WINNERS B04/026 UNITED KINGDOM BRANDED CONTENT INTERNET FILM Title PLAYIN’ WITH MY FRIENDS Client IKEA Product IKEA Advertising Agency, City MOTHER London Production Company, City BLINK PRODUCTIONS London Executive Creative Director Mark Waites/Stephen Butler Creative Director Freddy Mandy/Tim Mcnaughton Copywriter Danielle Noel/Thom Whitaker Art Director Danielle Noel/Thom Whitaker Agency Producer Craig Keppler Producer Ewen Brown Director Dougal Wilson Editor Ed Cheesman Post Production MPC Music Playin’ With My Friends (Masters in France) Account Manager Niki Garner Planner Katie Mackay Director Of Photography Stephen Keith Roach Editing Company Final Cut Other Credits VFX Artist -Tom Harding/VFX Producer: Julie Evans Entered By MOTHER London C03/027 INTERACTIVE FILM Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Producer Director Editor Sound Design/Arrangement Post Production Cameraman Lighting Music Account Manager Planner Director Of Photography Editing Company Entered By

UNITED KINGDOM NIKE MY TIME IS NOW NIKE FOOTBALL WIEDEN+KENNEDY London STINK London Tony Davidson And Kim Papworth Stuart Harkness Ben Everrit/Al Merry And Scott Dungate Ben Everitt/Al Merry And Scott Dungate James Guy Ryan Fisher Ed Elworthy Ben Croker Adam Berg Paul Hardcastle Factory The Mill Joost Van Gelder Joost Van Gelder 80’s Matchbox B-Line Disaster - Chicken Alex Rogers Graeme Douglas And Oscar Powell Joost Van Gelder Trim WIEDEN+KENNEDY London

BRONZE AWARDS A01/017 SAVOURY FOODS Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Copywriter Art Director Agency Producer Producer Director Editor Post Production Account Manager Cinematographer Editing Company Entered By

UNITED KINGDOM

A01/018 SAVOURY FOODS Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Creative Director Copywriter Art Director

UNITED KINGDOM

FARMER’S LAD HOVIS HOVIS ACADEMY FILMS London ACADEMY FILMS London Danny Brooke-Taylor Gavin Torrance/Danny Brooke-Taylor Danny Hunt/Danny Brooke-Taylor Lorraine Geoghegan Dom Thomas Seb Edwards Sam Rice-Edwards Mpc Michael Logan Mattias Montero The Assembly Rooms ACADEMY FILMS London

HANK KERRY FOODS MATTESSONS SAATCHI & SAATCHI London RATTLING STICK London Paul Silburn/Kate Stanners Andy Jex/Rob Potts Matthew Skolar/Eoghain Clarke Eoghain Clarke/Matthew Skolar

Agency Producer Account Supervisor Producer Director Editor Sound Design/Arrangement Post Production Music Account Manager Planner Director Of Photography Editing Company Other Credits

Entered By

Sally Alekna James Barker Kirsty Dye Andy Mcleod Andy Mcgraw Wave Studios Big Buoy Hank Marvin/Apache Michael Cosham Tom Gibson Julian Hohndorf Stitch Business Leader - Charles Pym, Production Manager = Nicola Turek, Account Manager = Michael Cosham & Lee Goodwin SAATCHI & SAATCHI London

A01/036 SAVOURY FOODS Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Producer Director Editor Sound Design/Arrangement Post Production Music Account Manager Planner Director Of Photography Editing Company Other Credits Entered By

ITALY

A01/074 SAVOURY FOODS Title Client Product Advertising Agency, City Production Company, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Producer Director Post Production Account Manager Entered By

SPAIN

A02/096 SWEET FOODS & SNACKS Title Client Product Advertising Agency, City Production Company, City Chief Creative Officer Executive Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Producer Director Editor Post Production Account Manager

USA

THE PROFITEERS FIORUCCI FOOD COLD CUTS McCANN WORLDGROUP Milan MERCURIO CINEMATOGRAFICA Milan Alex Brunori Gaetano Del Pizzo Francesca Pagliarini Gaetano Del Pizzo Fabio Cimino Roberta Cutuli Francesco Pistorio - Alessandro Cavriani Nico Perez Veiga Damaso Queirazza Claudio Bresciani You-Are - Milano Riccardo Cimino Moony Cusano - Arianna Tota Gianluca Ruggiero - Federico Lodolini Paco Femenia Yuo Are Post Production - Enrico Rivoire McCANN WORLDGROUP Milan

THEY KNOW IT CALVO CALVO TUNA McCANN ERICKSON Madrid WIND Madrid Monica Moro Raquel Martinez/Jon Lavin Raquel Martínez Mercedes Lucena David Valgañón Martín Beilin (“los Producers”) Lucía Guinea Eva Cuetos/Ana Oroz Guzmán Molin- Pradel Dionisio Naranjo Wind/Israel Fornés/Free Your Main Alejandra Sierra McCANN ERICKSON Madrid

FIGURINES MARS/WRIGLEY SKITTLES DDB CHICAGO STATION FILM Los Angeles Ewan Paterson Mark Gross Jonathan Richman Alex Zamiar Will St. Clair Heather Malenshek/Kate Christiansen John Starkey Eric Liney Harold Einstein John Dingfield Filmworkers Gwen Hammes/Jennifer Marks/Trace Schlenker

SATURDAY, JUNE 22, 2013

37 Planner Editing Company Other Credits Entered By

Amanda Latifi Beast Chicago Rob Chuchill/Fx Director DDB CHICAGO

A03/025 ALCOHOLIC DRINKS Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Producer Director Editor Sound Design/Arrangement Post Production Cameraman Lighting Editing Company Entered By

UNITED KINGDOM

A04/013 NON-ALCOHOLIC DRINKS Title Client Product Advertising Agency, City Production Company, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Producer

AUSTRALIA

CLOUD DIAGEO GUINNESS ABBOTT MEAD VICKERS BBDO London GORGEOUS London Paul Brazier Dave Buchanan Alex Grieve Adrian Rossi Olly Chapman Ciska Faulkner Peter Thwaites Neil Smith Factory The Mill Alwin Kuchler Alwin Kuchler Work ABBOTT MEAD VICKERS BBDO London

SUNSHINE BUBBLE MURRAY GOULBURN CO-OPERATIVE DEVONDALE FAST START LIQUID BREAKFAST DDB MELBOURNE Melbourne PRODIGY Sydney Darren Spiller Darren Spiller Simon Bagnasco Robbie Brammall Ant Hatton Simon Thomas Nick Condon Producer: Julianne Shelton/ Executive Producer/Md: Jonathan Samway Director Tim Bullock Editor Adam Wills Sound Design/Arrangement Colin Simkins/Gusto Music Lighting Rick Mcmullen Account Manager Katie Kouts/Kirsten Tidswell Planner Ian Forth Director Of Photography Daniel Ardilley Editing Company Grade: Method Studios Other Credits Grade: Edel Rafferty Entered By DDB MELBOURNE Melbourne

A05/011 USA HOUSEHOLD: CLEANING PRODUCTS Title MIRACLE STAIN Client P&G Product TIDE DETERGENT Advertising Agency, City SAATCHI & SAATCHI New York Production Company, City HUNGRY MAN New York Chief Creative Officer Conway Williamson Executive Creative Director Maru Kopelowicz Creative Director Daniela Vojta/Susan Young Copywriter Luke Behrends Art Director Jared Creason/Keiji Ando Agency Producer Diane Burton Account Supervisor Caitlin Reynolds Advertiser’s Supervisor Michelle Feeley Producer Kevin Byrne/Ryan Fitch Director Bryan Buckley Entered By SAATCHI & SAATCHI New York A08/036 UNITED KINGDOM COSMETICS & BEAUTY CAMPAIGN Title FIREMAN Client AXE Product AXE APOLLO SPACE ACADEMY Advertising Agency, City BBH London Production Company, City BISCUIT FILMWORKS London Executive Creative Director Nick Gill Creative Director David Kolbusz Copywriter Wesley Hawes/Caio Gianella Art Director Gary Mccreadie/Diego Oliviera Agency Producer Ruben Mercadal


THE LONG LIST IS OUT. THE SHORT L I S T I S O U T . A N D AS WE ARE TOO ANXIOUS JUST WAITING FOR THE RESULTS, WE WENT OUT AS WELL.

SBT. THE ONLY BRAZILIAN TV STATION EVER TO SPONSOR THE FILM CATEGORY AT CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY, IS ALSO COMPETING WITH ONE OF THE MOST VIEWED VIRAL VIDEOS IN THE WORLD IN 2012: THE GHOST GIRL. One of the top 5 most seen and commented viral video in 2012, with over 94 million views. If a simple viral creates such buzz, imagine what the rest of our programming can do for your brand. Best of luck to all agencies and advertisers. Ghost girl prank

D7-AD.indd 38 36382_009_24x33_An.LionsDailyNews_Roxo.indd 1

21/06/13 18:45 5/29/13 8:40 PM


D7-FilmWin+A_Mise en page 1 21/06/13 22:51 Page39

FILM WINNERS Account Supervisor Advertiser’s Supervisor Producer Director Sound Design/Arrangement Post Production Music Account Manager Planner Cinematographer Editing Company Entered By

Richard Lawson/Ngaio Pardon Tomas Marcenaro Rick Jarjoura Tim Godsall Phaze/Raja Seghal @ Grand Central Sound Studios Framestore/London Human Jennifer Omran/Tom Murphy Tim Jones Jess Hall Work BBH London

A08/037 UNITED KINGDOM COSMETICS & BEAUTY CAMPAIGN Title LIFEGUARD Client AXE Product AXE APOLLO SPACE ACADEMY Advertising Agency, City BBH London Production Company, City BISCUIT FILMWORKS London Executive Creative Director Nick Gill Creative Director David Kolbusz Copywriter Wesley Hawes/Diego Oliviera Art Director Gary Mccreadie/Caio Gianella Agency Producer Ruben Mercadal Account Supervisor Richard Lawson/Ngaio Pardon Advertiser’s Supervisor Tomas Marcenaro Producer Rick Jarjoura Director Tim Godsall Sound Design/Arrangement Phaze/Raja Seghal @ Grand Central Sound Studios Post Production Framestore/London Music Human Account Manager Jennifer Omran/Tom Murphy Planner Tim Jones Cinematographer Jess Hall Editing Company Work Entered By BBH London A10/035 PHARMACY CAMPAIGN Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Creative Director Copywriter

CANADA

MUSTANG LILLY CANADA CIALIS DDB CANADA/TORONTO IMPORTED ARTISTS FILM COMPANY Toronto Denise Rossetto/Todd Mackie David Ross/Paul Wallace Copywriter/Associate Creative Directors: Matt Antonello/David Ross Art Director Art Director/Associate Creative Directors: Paul Riss/Paul Wallace Agency Producer Andrew Schulze/Marie-Pierre Toure Producer Tom Symes/Suzanna Allan Director David Gray Editor Brian Williams Sound Design/Arrangement Pirate Toronto Post Production Posterboy Edit Animation Sfx/Vfx: Axyz Account Manager Nicole Lupke/Sarah Thornley/Leigh Farlow Cinematographer Ross Richardson Editing Company Posterboy Edit Other Credits Colourist: Bill Ferwerda/ Line Producer: Leanne Amos Entered By DDB CANADA/TORONTO

A10/036 PHARMACY CAMPAIGN Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Creative Director Copywriter

CANADA

CURFEW LILLY CANADA CIALIS DDB CANADA/TORONTO IMPORTED ARTISTS FILM COMPANY Toronto Denise Rossetto/Todd Mackie David Ross/Paul Wallace Copywriter/Associate Creative Directors: Matt Antonello/David Ross Art Director Art Director/Associate Creative Directors: Paul Riss/Paul Wallace Agency Producer Andrew Schulze/Marie-Pierre Toure Producer Tom Symes/Suzanna Allan Director David Gray Editor Brian Williams Sound Design/Arrangement Pirate Toronto Post Production Posterboy Edit Animation Sfx/Vfx: Axyz

Account Manager Cinematographer Editing Company Other Credits Entered By

Nicole Lupke/Sarah Thornley/Leigh Farlow Ross Richardson Posterboy Edit Colourist: Bill Ferwerda/ Line Producer: Leanne Amos DDB CANADA/TORONTO

A11/005 USA CLOTHING, FOOTWEAR & ACCESSORIES Title VOICES Client NIKE Product NIKEWOMEN Advertising Agency, City ANONYMOUS CONTENT Culver City Executive Creative Director Susan Hoffman/Mark Fitzloff Creative Director Alberto Ponte/Ryan O’rourke/Dan Hon Copywriter Dylan Lee Art Director Ayse Altinok Agency Producer Ben Grylewicz (Head Of Broadcast Production)/ Erin Goodsell (Agency Producer) Producer Eric Stern (Senior Executive Producer)/ Suzie Greene Tedesco (Line Producer) Director Mark Romanek Editor Paul Martinez Sound Design/Arrangement Jeff Payne Post Production Airship (Online/Fx)/Company 3/ Los Angeles (Telecine) Director Of Photography Jeff Cutter Editing Company Arcade Edit Other Credits Eleven Studios (Audio)/Caroline O’sullivan (Audio Producer)/Artist: Matt Lydecker Entered By ANONYMOUS CONTENT Culver City A12/002 MISCELLANEOUS CAMPAIGN Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Copywriter Art Director Agency Producer Account Supervisor Producer Director Editor Sound Studio Sound Design/Arrangement Post Production Cameraman Lighting Account Manager Cinematographer Director Of Photography Editing Company Entered By

SOUTH AFRICA

A12/003 MISCELLANEOUS CAMPAIGN Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Copywriter Art Director Agency Producer Account Supervisor Producer Director Editor Sound Design/Arrangement Post Production Cameraman Lighting Account Manager Cinematographer Director Of Photography Editing Company Entered By

SOUTH AFRICA

SWOPPED AT BIRTH TIGER BRANDS UNIBALL TBWA\HUNT\LASCARIS JOHANNESBURG FRIEZE FILMS Johannesburg Adam Livesey/Matthew Brink Vincent Osmond Sacha Traest/Jade Manning Sandra Gomes Niki Cinnamon Jo Barber/Liz Dahl Rob Malpage James Hosking Sterling Sound Lorens Persson Left Post Production Rob Malpage Rob Malpage Morgan Wanckel Rob Malpage Rob Malpage Left Post Production TBWA\HUNT\LASCARIS JOHANNESBURG

BUST YOU OUT TIGER BRANDS UNIBALL TBWA\HUNT\LASCARIS JOHANNESBURG FRIEZE FILMS Johannesburg Adam Livesey/Matthew Brink Vincent Osmond Sacha Traest/Jade Manning Sandra Gomes Niki Cinnamon Jo Barber/Liz Dahl Rob Malpage James Hosking Lorens Persson/Sterling Sound Left Post Production Rob Malpage Rob Malpage Morgan Wanckel Rob Malpage Rob Malpage Left Post Production TBWA\HUNT\LASCARIS JOHANNESBURG

SATURDAY, JUNE 22, 2013

39 A13/062 CARS Title Client Product Advertising Agency, City Production Company, City Chief Creative Officer Creative Director

USA

A13/087 CARS Title Client Product Advertising Agency, City Production Company, City Creative Director Copywriter Art Director Agency Producer Account Supervisor Producer

USA

BABY VOLKSWAGEN VW JETTA DEUTSCH Los Angeles BISCUIT FILMWORKS Los Angeles Mark Hunter Matt Ian (Group Creative Director)/ Michael Kadin (Group Creative Director) Copywriter Jeb Quaid/Cam Miller/Ben Salsky Art Director Ryan Mclaughlin (Senior Art Director) Agency Producer Vic Palumbo/Victoria Guenier/Jim Haight Account Supervisor Tom Else/Monica Jungbeck Producer Colleen O’Donnell (Executive Producer), Shawn Lacy (Managing Director) Director Noam Murro Editor Haines Hall/Kai Yu Sound Design/Arrangement 740 Sound Design/Lime Studios Post Production The Mill Animation The Mill Cameraman Simon Duggan Music Covered By Elias Arts/Ooh Child Planner Jeffrey Blish/Doug Van Praet/Nargis Pirani Cinematographer Simon Duggan Director Of Photography Simon Duggan Editing Company Spot Welders Entered By DEUTSCH Los Angeles

Director Editor Music Production Designer Director Of Photography Editing Company Entered By

HOW TO CHANGE CARS FOREVER DODGE DART WIEDEN+KENNEDY Portland BISCUIT FILMWORKS Los Angeles Aaron Allen/Joe Staples/Michael Tabtabai Jared Elms/Justine Armour Devin Gillespie Corey Bartha Corey Woodson Executive Producer: Colleen O’donnell/ Managing Director: Shawn Lacy Christopher Riggert Kyle Valenta Kanye West/Jay-Z «no Church In The Wild» Samantha Gore Greig Fraser Joint Editorial BISCUIT FILMWORKS Los Angeles

A13/143 CARS Title Client Product Advertising Agency, City Production Company, City Chief Creative Officer Creative Director Copywriter Art Director Agency Producer

USA

A13/159 CARS Title Client Product Advertising Agency, City Production Company, City Chief Creative Officer

GERMANY

ROAM LAND ROVER LAND ROVER BRAND Y&R New York BISCUIT FILMWORKS Los Angeles Jim Elliott Andrew Mckechnie/Marc Sobier Paul Wood Eduardo Quadra Letitia Jacobs/Craig Jelniker/Abby Bralove/ Jessica Dierauer/Rachel Raunch Account Supervisor Keith Rhodes Producer Jay Veal/Coleen O’donnel/Rachel Glaub Director Noam Murro Editor Stewart Reeves Sound Design/Arrangement Raymond Loewy Post Production Mpc Moving Picture Company Music Johann Sebastian Bach/Prelude In C Major Account Manager Kathy Stahler/Sandy Beck/Zach Bjork Planner Tara Fray Cinematographer Eric Schmidt Editing Company Rock/Paper/Scissors Entered By Y&R New York

PEDRO VOLKSWAGEN SIGN ASSIST DDB TRIBAL BERLIN BUBBLES FILM Berlin Eric Schoeffler


D7-AD.indd 40

21/06/13 18:45


D7-FilmWin+A_Mise en page 1 21/06/13 22:51 Page41

FILM WINNERS Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Producer

Matthias Schmidt Nils Haseborg/Tomas Tulinius Jack Christensen/Rodrigo Linhares Da Silva Jack Christensen/Felipe Cury Manuel Wecker/Christine Kastens Susanne Pluemecke Giovanni Perosino Executive Producer: Barbara Kranz/ Producer: Dana Moengeltoender Director The Real Mccoys - Sean Mullens/Nelson Cabrera Editor Tom Seil Sound Design/Arrangement Studio Funk Berlin - Katharina Jordan Post Production 41project/Nhb Hamburg Cameraman Philipp Haberlandt Music Composer: Youguys Music Gbr Account Manager Tim Juengling Entered By DDB TRIBAL BERLIN A14/043 ARGENTINA OTHER VEHICLES, AUTO PRODUCTS & SERVICES Title DAMN LICENSE PLATES Client CAR ONE Product USED CARS Advertising Agency, City LEO BURNETT ARGENTINA Buenos Aires Production Company, City GLORIA FILMS Buenos Aires Chief Creative Officer Carmelo Maselli/Luis Sanchez Zinny Creative Director Daniel Fierro Copywriter Maximiliano Preciado Art Director Fernando Torres Agency Producer Federico Puricelli/Sebastián Tarruella Account Supervisor Hernán Cuñado Advertiser’s Supervisor Daniel Ferro/Leonardo De Ferraris/Milagros Videla Producer Fabián Zayat/Lila Romero Director Alejo Rosemberg/Julian Castro/Nah Editor Javier Falchi Sound Design/Arrangement Postmedia Post Production Postmedia Music Supercharango Account Manager Agustín Remaggi/Rafaela Neves Director Of Photography Federico Cantini Entered By LEO BURNETT ARGENTINA Buenos Aires A16/016 RETAIL STORES Title Client Product Advertising Agency, City Production Company, City Chief Creative Officer Creative Director

USA

KYRIE IN THE AIR FOOT LOCKER FOOT LOCKER BBDO NEW YORK O POSITIVE FILMS New York David Lubars Chris Beresford-Hill/ Dan Lucey (Senior Creative Directors) Copywriter Alex Taylor Art Director Jason Stefanik Agency Producer Anthony Curti (Executive Producer)/ Melissa Chester (Music Producer) Account Supervisor Janelle Van Wonderen/Nick Robbins Producer Ralph Laucella (Executive Producer) Director Jim Jenkins Editor Chuck Willis/Mike Ramirez Sound Design/Arrangement Jun Mizumachi Post Production The Cutting Room (Sfx)/Light Of Day (Vfx)/ Hornet (Gfx) Music Duotone Audio Group (Music House) Director Of Photography Jeff Cutter Editing Company The Cutting Room Other Credits Andrew Reznick (Production Designer)/ Walter Bianco (Sound Mixer) Entered By BBDO NEW YORK

A16/029 RETAIL STORES Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Copywriter Art Director Agency Producer Account Supervisor Producer

UNITED KINGDOM THE OTHER HALF JOHN LEWIS NEVER KNOWLINGLY UNDERSOLD ADAM&EVEDDB London RATTLING STICK London Ben Priest/Ben Tollett/Emer Stamp Aidan Mcclure/Laurent Simon/Frank Ginger/ Shay Reading Aidan Mcclure/Laurent Simon/Frank Ginger/ Shay Reading Matt Cragie Tammy Einav Sally Humphries

Director Editor Sound Design/Arrangement Post Production Cameraman Lighting Music Account Manager Planner Director Of Photography Editing Company Entered By

Ringan Ledwidge Rich Orrick Aaron @ Wave The Mill Ben Seresin Ben Seresin Paloma Faith/Never Tear Us Apart Lauren Tomlison David Golding Ben Seresin Work Post ADAM&EVEDDB London

A16/030 RETAIL STORES Title Client Product Advertising Agency, City Production Company, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Agency Producer Producer

USA

Director Editor Animation Planner Director Of Photography Editing Company Entered By A16/131 RETAIL STORES Title Client Product Advertising Agency, City Production Company, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Agency Producer Advertiser’s Supervisor Producer Director Editor Post Production Cameraman Lighting Music Account Manager Director Of Photography Editing Company Entered By

SHIP MY PANTS KMART STORE TO HOME DRAFTFCB Chicago BOB INDUSTRIES Santa Monica Todd Tilford Jon Flannery Howie Ronay/Sean Burns Sean Burns Chris Bing Brian Etting/Tk Knowles/John O’grady/ Chuck Ryant Zach Math Andy Green @ Bob Industries/ Casey Cobler @ Inside Job Tom Mackey @ Inside Job/ Heather Lewis @ Inside Job Al Gross Christophe Lanzenberg Bob Industries/Inside Job DRAFTFCB Chicago SPAIN TERRACE IKEA IKEA S,C,P,F Barcelona PUENTE AÉREO Barcelona Toni Segarra David Caballero Miguel Madariaga Rafa G. Fuentes Daniel García Fernández Marta Delgado Gabriel Ladaria Xus Aparicio Félix Fernández De Castro Quique García El Ranchito/Deluxe Polo Villaseñor/Carlos Gómez Fm Iluminación Battaglio/Sonomedia Natalia Cazcarra Angel Iguacel El Ranchito S,C,P,F Barcelona

A18/010 NORWAY TRAVEL, TRANSPORT & TOURISM Title GRANDPA’S MAGIC TRICK Client WIDERØE Product AIRLINE Advertising Agency, City McCANN OSLO Oslo Production Company, City 4 1/2 Oslo Copywriter Stein Simonsen Art Director Torstein Greni Agency Producer Beril Holte Rasmussen Account Supervisor Janne Espevalen Advertiser’s Supervisor Siw Børli Producer Magnus Castracane Director Marius Holst Post Production Storyline Music Daughter/Youth Account Manager Camilla Von Borcke Planner Svein Sælid Director Of Photography John Andreas Andersen Entered By McCANN OSLO Oslo

SATURDAY, JUNE 22, 2013

41 A18/043 NORWAY TRAVEL, TRANSPORT & TOURISM Title DADDY´S GIRL Client SAS – SCANDINAVIAN AIRLINES SYSTEM Product SAS – SCANDINAVIAN AIRLINES SYSTEM Advertising Agency, City DDB OSLO Production Company, City EINAR FILM & FORTELLINGER Oslo Creative Director Bjørnar Olsen Copywriter Bjørnar Olsen/Kenneth L. Johansen Art Director Joachim Bjørndahl/Joachim Haug Agency Producer Cyril Boije Account Supervisor Gro Marwold Advertiser’s Supervisor Tor Anton Bjørge/Inger Harboe Producer Guri Neby/Jarle Tangen Director Jens Lien Editor Thomas Trælnes Account Manager Pelle Josephson Director Of Photography John Andreas Andersen Editing Company Shortcut Entered By DDB OSLO A19/059 SWEDEN ENTERTAINMENT & LEISURE CAMPAIGN Title THE SLOT CAR MAN Client SVENSKA SPEL Product LOTTERY Advertising Agency, City KING Stockholm Production Company, City TRAKTOR Venice Creative Director Frank Hollingworth Copywriter Pontus Ekström/Oscar Askelöf And Linda Elers Art Director Alexander Elers Agency Producer Markus Ahlm/Colony Account Supervisor Lina Söderqvist Advertiser’s Supervisor Birgitta Bosell Biström And Mikael Holmgren Producer Traktor Director Traktor Post Production Stopp Account Manager Elin Sohlberg Planner Per Wilson Director Of Photography Anthony Dod Mantle Other Credits Vfx Stopp Entered By KING Stockholm A19/060 SWEDEN ENTERTAINMENT & LEISURE CAMPAIGN Title THE SLOT CAR MAN ( NEIGHBOUR) Client SVENSKA SPEL Product LOTTERY Advertising Agency, City KING Stockholm Production Company, City TRAKTOR Venice Creative Director Frank Hollingworth Copywriter Pontus Ekström/Oscar Askelöf And Linda Elers Art Director Alexander Elers Agency Producer Markus Ahlm/Colony Account Supervisor Lina Söderqvist Advertiser’s Supervisor Birgitta Bosell Biström And Mikael Holmgren Producer Traktor Director Traktor Post Production Stopp Account Manager Elin Sohlberg Planner Per Wilson Director Of Photography Anthony Dod Mantle Other Credits Vfx Stopp Entered By KING Stockholm A19/061 SWEDEN ENTERTAINMENT & LEISURE CAMPAIGN Title THE SLOT CAR MAN (CURVE) Client SVENSKA SPEL Product LOTTERY Advertising Agency, City KING Stockholm Production Company, City TRAKTOR Venice Creative Director Frank Hollingworth Copywriter Pontus Ekström/Oscar Askelöf And Linda Elers Art Director Alexander Elers Agency Producer Markus Ahlm/Colony Account Supervisor Lina Söderqvist Advertiser’s Supervisor Birgitta Bosell Biström And Mikael Holmgren Producer Traktor Director Traktor Post Production Stopp Account Manager Elin Sohlberg Planner Per Wilson Director Of Photography Anthony Dod Mantle Other Credits Vfx Stopp Entered By KING Stockholm


D7-AD.indd 42

21/06/13 22:46


D7-FilmWin+A_Mise en page 1 21/06/13 22:51 Page43

FILM WINNERS A20/021 PUBLICATIONS & MEDIA Title Client Product Advertising Agency, City Production Company, City Creative Director Copywriter Art Director Agency Producer Producer Director Editor Sound Design/Arrangement Post Production Account Manager Cinematographer Director Of Photography Editing Company Other Credits

Entered By

UNITED KINGDOM STREET RACE CHANNEL 4 ON AIR TV PROMOTION 4creative London 4creative London Chris Bovill/John Allison/Keith Mccarthy Kieth Mccarthy Keith Mccarthy Shananne Lane/Louise Oliver Shananne Lane/Louise Oliver Keith Mccarthy Tim Hardy - Stitch Rich Martin - Envy MPC Olivia Browne Chris Sabogal Chris Sabogal Stitch Production Designer - Chris Lowe/ Vfx Producer - Julie Evans/ Vfx Supervisor - Adam Cocker CHANNEL 4 London

A20/094 PUBLICATIONS & MEDIA Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Producer Director D.O.P/Lighting Cameraman Editor Animation Music Director Of Photography Editing Company Other Credits Entered By

USA

A20/119 PUBLICATIONS & MEDIA Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Director Sound Design/Arrangement Planner Entered By

FRANCE

TEAM SPIRIT ESPN ESPN WIEDEN+KENNEDY New York MOXIE PICTURES New York Ian Reichenthal And Scott Vitrone Brandon Henderson And Stuart Jennings Dave Canning Cyrus Coulter Lora Schulson Brandon Pracht Agency Producer - Lora Schulson and Temma Shoaf Erroll Morris Robert Chappell Gavin Cutler, Grant Surmi Elastic, Jeremy Landman John Kusiak and Adam Crystal Edu Grau Mackenzie Cutler, Rock Paper Scissors Executive Producer - Robert Fernandez WIEDEN+KENNEDY New York

SANDSTORM NATGÉO WILD NATGÉO WILD DDB PARIS STRIPES Paris Alexandre Hervé Fabien Teichner Alexandre Lagoet Sophie Mégrous Jean-Luc Bravi/Cécile Cabon Renaud Guillemot Bob Poole The Sébastien Genty/Romain Roux DDB PARIS

A21/071 MEXICO BANKING, INVESTMENT & INSURANCE Title DISCUSSION Client AMIS Product MEXICAN INSURANCE ASSOCIATION Advertising Agency, City OGILVY & MATHER Mexico City Production Company, City CENTRAL FILMS Mexico City Chief Creative Officer Miguel Angel Ruiz Creative Director Raúl Rivera/Alejandro Gama/Carlos Meza Copywriter Raúl Rivera/Alejandro Gama/Carlos Meza Art Director Raúl Rivera/Alejandro Gama/Carlos Meza Agency Producer Juan Pablo Osio Producer Blanca Moreno Director Rodrigo García Editor Jorge Hernandez Sound Design/Arrangement Bernardo Bravo Post Production Central Films/Mercenario

Account Manager Cinematographer Editing Company Entered By

Miguel Velázquez Rodrigo Mariña Central Films OGILVY & MATHER Mexico City

A21/123 USA BANKING, INVESTMENT & INSURANCE CAMPAIGN Title PHOTO BOOTH Client FIFTH THIRD BANK Product IDENTITY ALERT Advertising Agency, City LEO BURNETT CHICAGO Production Company, City MONACO REPS New York Chief Creative Officer Susan Credle Executive Creative Director Dave Loew/Jon Wyville Creative Director Mike Ward/Chris Von Ende Copywriter Mike Ward Art Director Chris Von Ende Agency Producer Laurie Gustafson Account Supervisor Sam Mccully Advertiser’s Supervisor Joe Chapline Producer Louis-Laurent De Fontanes Director David Stewart Editor Grant Gustafson Sound Design/Arrangement John Binder/Another Country Post Production Sol Account Manager Cj Nielsen Editing Company Cutters/Inc. Entered By LEO BURNETT CHICAGO A21/124 USA BANKING, INVESTMENT & INSURANCE CAMPAIGN Title SCHOOL PHOTO Client FIFTH THIRD BANK Product IDENTITY ALERT Advertising Agency, City LEO BURNETT CHICAGO Production Company, City MONACO REPS New York Chief Creative Officer Susan Credle Executive Creative Director Dave Loew/Jon Wyville Creative Director Mike Ward/Chris Von Ende Copywriter Mike Ward Art Director Chris Von Ende Agency Producer Laurie Gustafson Account Supervisor Sam Mccully Advertiser’s Supervisor Joe Chapline Producer Louis-Laurent De Fontanes Director David Stewart Editor Grant Gustafson Sound Design/Arrangement John Binder/Another Country Post Production Sol Account Manager Cj Nielsen Editing Company Cutters/Inc. Entered By LEO BURNETT CHICAGO A22/049 BRAZIL BUSINESS EQUIPMENT & SERVICES Title LIFE CUTS Client GETTY IMAGES Product GETTY IMAGES Advertising Agency, City ALMAPBBDO São Paulo Production Company, City ZOLA São Paulo Chief Creative Officer Marcello Serpa Executive Creative Director Luiz Sanches Creative Director Bruno Prosperi/Renato Simões/Marcos Medeiros/ André Kassu Copywriter Sophie Schoenburg Art Director Marcos Kotlhar Agency Producer Vera Jacinto/Rafa Motta Account Supervisor Cristina Chacon Advertiser’s Supervisor Renata M. Simões Producer Jimmy Palma Director João Simi e Marcos Kotlhar Editor Marcos Kotlhar, Beto Araújo and Sacha Bastos Sound Studio Satélite Audio Sound Engineer Fernando Ianni, Fabian Jarabek Sound Design/Arrangement Satelite, Fernando Rojo, Hurso Ambriffi. Cello: Julio Ortiz Post Production Clan Vfx Cameraman Stock images Music Kito Siqueira e Roberto Coelho Planner Cintia Gonçalves Editing Company ZOLA ProductionManager Amelinha Lobo and Pedro Bueno Entered By ALMAPBBDO São Paulo

SATURDAY, JUNE 22, 2013

43 A22/060 ARGENTINA BUSINESS EQUIPMENT & SERVICES Title LAST DAY Client STAPLES Product STAPLES.COM Advertising Agency, City DAVID Buenos Aires Production Company, City PALERMO FILMS Buenos Aires Executive Creative Director Joaquín Cubria/Ignacio Ferioli Copywriter Federico Aubone Art Director Matías Aguilu Agency Producer Sebastián García Suarez Account Supervisor Lucila Mengide Producer Rodrigo Pedemonte/Demian Cosentino Director Martín Hodara Editor Palermo Films Post Production José Becker Account Manager Emanuel Abeijón Editing Company Palermo Films Other Credits Executive Producer: Pablo Terruzzi/ Other: Luciano Steccina/Cecilia Belsito/ Analia Ortiz/ Entered By DAVID Buenos Aires A23/046 NORWAY COMMERCIAL PUBLIC SERVICES Title THE MOST FERTILE WOMAN IN THE WORLD Client CANAL DIGITAL NORGE AS Product OPTIONAL TV PACKAGE Advertising Agency, City TRY/APT ADVERTISING AGENCY Oslo Production Company, City BACON OSL Oslo Copywriter Lars Joachim Grimstad Art Director Egil Pay Account Supervisor Lars Mitlid Producer Magne Lynger Director Lionel Goldstein Account Manager Marte Heiersted Other Credits Mari Grundnes Paus/Bacon Osl Entered By TRY/APT ADVERTISING AGENCY Oslo A23/240 UNITED KINGDOM COMMERCIAL PUBLIC SERVICES Title VODAFONE - KISS Client VODAFONE Product MOBILE SERVICE PROVIDER Advertising Agency, City GREY LONDON Production Company, City ACADEMY London Executive Creative Director Nils Leonard Creative Director Jonathan Marlow Copywriter Leo Rayman Art Director Jonathan Marlow Agency Producer Ange Eleini Account Supervisor Natalie Graeme Advertiser’s Supervisor Mel Hopkins Producer Simon Cooper Director Frederic Planchon Editor Sam Rice Edwards Sound Design/Arrangement Factory Post Production Mpc Cameraman Alex Barber Lighting Alex Barber Music Ludovico Einaudi Account Manager Ayesha Datoo Planner Leo Rayman Cinematographer Alex Barber Director Of Photography Alex Barber Editing Company The Assembly Rooms Entered By GREY LONDON A24/045 CORPORATE IMAGE Title Client Product Advertising Agency, City Production Company, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Producer Director Editor

BRAZIL CRAZY FOR GOOD COCA-COLA COMPANY COCA-COLA GLOBAL CAMPAIGN OGILVY BRASIL São Paulo SMUGGLER Hollywood Anselmo Ramos/Gaston Bigio Paco Conde/Roberto Fernandez Claudio Lima/Fred Saldanha Fred Saldanha/Marcelo Padoca/Beto Cocito Douglas Kozonoe/Fernando Reis Veronica Beach Gabriela Malta Alejandro Mélcon Krystn Wagenberg Henry-Alex Rubin Saar Klein


D7-FilmWin+A_Mise en page 1 21/06/13 22:52 Page44

FILM WINNERS

44 Sound Design/Arrangement Post Production Animation Music Account Manager Planner Cinematographer Director Of Photography Editing Company Other Credits Entered By A26/035 PUBLIC HEALTH & SAFETY Title Client

Heard City Lisa Barnable Fergus Mccall Josh Ralph Luis Carlos Franco/Ana Paula Perdigão Nazia Du Bois Drew Santarsiero Antonio Paladino Lost Planet Alessandra Lacorazza/Jacks Genega/ Fergus Mccall/Philip Loeb OGILVY BRASIL São Paulo FRANCE

NATHALIE INSTITUT DE FRANCE/ FONDATION RECHERCHE CARDIO-VASCULAIRE Product CHARITIES Advertising Agency, City PUBLICIS CONSEIL Paris Production Company, City PARTIZAN Paris Chief Creative Officer Olivier Altmann Creative Director Olivier Altmann Copywriter Olivier Camensuli Agency Producer Pierre Marcus/Patrick Pauwels/ Aurelie Fournet (Wam) Advertiser’s Supervisor Daniele Hermann Director Herve Plumet Sound Design/Arrangement Olivier Guillou (Wam) Post Production Quentin Martin (Wam) Account Manager Alexandre Hacpille/Carole Planche-Breton Entered By PUBLICIS CONSEIL Paris

A27/004 CHINA PUBLIC AWARENESS MESSAGES Title TAKEAWAY Client CCTV Product TV/BROADCASTING STATION Advertising Agency, City SAATCHI & SAATCHI Shanghai Production Company, City OFF-LO-HI Hong Kong Executive Creative Director Fan Ng Creative Director Guojin Yang Copywriter Guojin Yang/Benjamin Gao Art Director Fan Ng/Guojin Yang Agency Producer Ran Yin Account Supervisor Twelve Tang/Rebecca Liu/Ada Liu Producer Ricko Chow Director Alfred Hau Editor Nathan Sham (Ping Pong Ltd.) Music Play Music Production Designer Eric Tong Director Of Photography Siu Dee Other Credits Head Of Pr: Rebecca Liu Entered By SAATCHI & SAATCHI Shanghai A27/010 MEXICO PUBLIC AWARENESS MESSAGES Title PLAYGROUND Client MOVIMIENTO TODOS LOS DIAS ES EL DIA PARA NO DISCRIMINAR Product MOVIMIENTO TODOS LOS DIAS ES EL DIA PARA NO DISCRIMINAR Advertising Agency, City OGILVY & MATHER Mexico City Production Company, City CENTRAL FILMS Mexico City Chief Creative Officer Miguel Angel Ruiz Creative Director Manuel Vega Copywriter Manuel Vega/Javier Macías/Raul Rivera Agency Producer Juan Pablo Osio Account Supervisor Brigitte Echazarreta Producer Blanca Moreno Director Rodrigo García Editor Leonel Perez Sound Design/Arrangement Bernardo Bravo Post Production Central Films/Mercenario Planner Javier Macías Cinematographer Rodrigo Mariña Editing Company Central Films Entered By OGILVY & MATHER Mexico City A28/084 FRANCE FUNDRAISING & APPEALS CAMPAIGN Title DOLYPHAN Client WWF Product WWF FRANCE Advertising Agency, City MARCEL Paris/PUBLICIS ARGENTINA Buenos Aires Production Company, City STINK Paris/MIKROS Levallois-Perret/WAM Clichy

Chief Creative Officer Erik Vervroegen (Publicis Worldwide) Executive Creative Director Erik Vervroegen (Publicis Worldwide) Creative Director Erik Vervroegen/Marcelo Vergara/ Fabio Mazia/Véronique Sels Copywriter Maria Visco Art Director Maria Visco/Bastien Grisolet/Marjorie Vardo Agency Producer Armelle Sudron (Wam) Account Supervisor Olivier Sebag/Alice Rinder/Alexis Delwasse Advertiser’s Supervisor Jacques Olivier Barthes/Aurore Mery Producer Sylvaine Mella Director Brent Harris Sound Studio Wam Sound Design/Arrangement Boris Nicou (Sound Producer - Wam) Post Production Mikros: Julien Meesters/Claire Garraud Animation Mikros Production Designer Mikros Special Effects/ Computer Graphics Claire Garraud (Mikros) Director Of Photography Rob Malpage Other Credits Fanny Morel (Social Expert)/ Stephane Nauroy (Technical Project Dir)/ Usha Pohl (F Entered By MARCEL Paris A28/085 FRANCE FUNDRAISING & APPEALS CAMPAIGN Title BAMBOSEAL Client WWF Product WWF FRANCE Advertising Agency, City MARCEL Paris/PUBLICIS ARGENTINA Buenos Aires Production Company, City STINK Paris/MIKROS Levallois-Perret/WAM Paris Chief Creative Officer Erik Vervroegen (Publicis Worldwide) Executive Creative Director Erik Vervroegen (Publicis Worldwide) Creative Director Erik Vervroegen/Marcelo Vergara/ Fabio Mazia/Véronique Sels Copywriter Maria Visco Art Director Maria Visco/Bastien Grisolet/Marjorie Vardo Agency Producer Armelle Sudron (Wam) Account Supervisor Olivier Sebag/Alice Rinder/Alexis Delwasse Advertiser’s Supervisor Jacques Olivier Barthes/Aurore Mery Producer Sylvaine Mella Director Brent Harris Sound Studio Wam Sound Design/Arrangement Boris Nicou (Sound Producer - Wam) Post Production Mikros: Julien Meesters/Claire Garraud Animation Mikros Production Designer Mikros Director Of Photography Rob Malpage Other Credits Fanny Morel (Social Expert)/Stephane Nauroy (Technical Project Dir)/Usha Pohl (F Entered By MARCEL Paris B01/080 VIRAL FILM Title Client Product Advertising Agency, City Production Company, City

BELGIUM

POKER CARLSBERG CARLSBERG DUVAL GUILLAUME MODEM Antwerp MONODOT Brussels/SONICVILLE Brussels/ GRID BXL Brussels Executive Creative Director Geoffrey Hantson/Katrien Bottez Copywriter Dries De Wilde Art Director Koenraad Lefever Agency Producer Marc Van Buggenhout Advertiser’s Supervisor Elke Janssens Producer Tatiana Pierre/Bo De Group/Charlotte Cotman Director Cecilia Verheyden Editor Joris Vanden Berk Post Production Frauke Dierickx Account Manager Bart Verschueren Planner Maarten Van Herck/Kris Hoet Director Of Photography Pieter Van Alphen Entered By DUVAL GUILLAUME MODEM Antwerp

B01/093 VIRAL FILM Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Copywriter Art Director Agency Producer Account Supervisor

FRANCE BABY AND ME EVIAN EVIAN BETC Paris ICONOCLAST Paris Rémi Babinet Valérie Chidlovsky Agnes Cavard Fabrice Brovelli Marielle Durandet/Estelle Colas/ Gaelle Gicqueau/Isabelle Picot/Charlotte Bals

SATURDAY, JUNE 22, 2013

Advertiser’s Supervisor Director Sound Studio Post Production Music Special Effects/ Computer Graphics Editing Company Entered By B01/105 VIRAL FILM Title Client Product Advertising Agency, City Production Company, City Creative Director Copywriter

Michael Aidan/Laurent Houel/Cécile Turkel/ Alexis Thobellem/Benoit Radenne We Are From LA GUN Mikros Yuksek/« Here Come The Hotstepper » Pascal Giroux Mikros BETC Paris USA

WEYLAND’S 2023 TED TALK PROMETHEUS PROMETHEUS IGNITION CREATIVE Santa Monica RSA FILMS New York Evan DeHaven (ECD), Chris Eyerman Ashley Crandall, Nina Kauffman and Meredith Rose Cheif Operations Officer Anton Molleda (Plain Conce Agency Producer Maiko Sakurai, Parker Sapp, Jamie Somphanthabansouk, Sheila Iverson Social Media: James Cobo, Amber Producer Creative Director : Ridley Scott Director Johnny Hardstaff & Luke Scott Editor Ed Cheeseman, Ben Harrex & Owynne Dawkins Sound Design/Arrangement Q Department Post Production Absolute & Hoxton Redsox Music Q Department Cinematographer Mark Patten Entered By RSA FILMS New York

B02/040 USA LONG FORMAT INTERNET FILM Title TEAM SPIRT Client ESPN Product ESPN Advertising Agency, City WIEDEN+KENNEDY New York Production Company, City MOXIE PICTURES New York Executive Creative Director Ian Reichenthal And Scott Vitrone Creative Director Brandon Henderson And Stuart Jennings Copywriter Dave Canning Art Director Cyrus Coulter Agency Producer Lora Schulson, Temma Shoaf, Jesse Wann Account Supervisor Brandon Pracht Producer Executive Producer – Robert Fernandez, Producer – Julie Ahlberg Director Errol Morris Editor Grant Surmi Animation Elastic, Jeremy Landman Music John Kusiak and Adam Crystal Director Of Photography Robert Chappell Editing Company Rock Paper Scissors Other Credits Production Supervisor - Dina Piscatelli Assistant Editor Victria Lesiw Executive Producer Eve Kornblum Producer Melanie Gagliano Conform/Re-touching Eddie Reina Producer Jamie M Entered By WIEDEN+KENNEDY New York B02/046 UNITED KINGDOM LONG FORMAT INTERNET FILM Title IT FOLLOWS ME AROUND Client CHILDLINE Product PHYSICAL ABUSE AWARENESS Advertising Agency, City NSPCC London Production Company, City MUSTARD London/SHOOTMEDIA London Creative Director Louis Haywood Copywriter Ben Liam Jones/Andy Hunter Art Director Ben Liam Jones/Andy Hunter Agency Producer Louis Haywood Producer Elliott Cranmer Director Ben Liam Jones/Andy Hunter Editor Patric Ryan Sound Design/Arrangement Tom Pugh @grand Central Sound Studios Post Production Mpc Music Aidan Lavelle Director Of Photography Duncan Telford Editing Company Marshall Street Editors Other Credits Vfx Artist: Matt Osbourne Entered By MUSTARD London


D7-FilmWin+A_Mise en page 1 21/06/13 22:52 Page45

FILM WINNERS B03/235 USA SHORT FORMAT INTERNET FILM Title FOLLOW THE FROG Client RAINFOREST ALLIANCE Product THE RAINFOREST Advertising Agency, City WANDER Los Angeles Production Company, City WANDER Los Angeles Copywriter Max Joseph Art Director Max Joseph Agency Producer Aaron Weber Producer Aaron Weber Director Max Joseph Editor Max Joseph Sound Design/Arrangement William Mcguigan Post Production Max Joseph Music Jeff Conrad Other Credits Central American Producers: Valerie Perucci/ Manno Tahilramani/Grace Gonzalez Entered By HUNGRY MAN Los Angeles B03/256 USA SHORT FORMAT INTERNET FILM Title HASHTAG KILLER: FIRST WORLD PROBLEMS ANTHEM Client WATER IS LIFE Product WATER IS LIFE (NON PROFIT) Advertising Agency, City DDB NEW YORK Chief Creative Officer Matt Eastwood Executive Creative Director Menno Kluin Copywriter Frank Cartagena Art Director Sam Shepherd Agency Producer Ed Zazzera Producer Lindsey Hutter Director Alec Helm Editor Alec Helm Animation Gina Lin/Zeynep Aydogmus Editing Company Ddb Ny Other Credits Head Of Design- Juan Carlos Pagan Entered By DDB NEW YORK B03/322 CANADA SHORT FORMAT INTERNET FILM Title FOCUS GROUP Client NATIONAL ADVERTISING AWARDS Product AWARD SHOW Advertising Agency, City DRAFTFCB Toronto Production Company, City ERIC YEALLAND Toronto Chief Creative Officer Robin Heisey Creative Director Greg Gray Copywriter Greg Gray Art Director Aya Refaeli-Bernardo Agency Producer Monika Ghobrial Account Supervisor Cynthia Roach Advertiser’s Supervisor Carolyn Mejia Producer Monika Ghobrial Director Eric Yealland Editor John Collucci Sound Design/Arrangement Rmw Music Account Manager Samantha Ward Cinematographer Eric Yealland Director Of Photography Eric Yealland Editing Company Radar Post Entered By DRAFTFCB Toronto B04/023 FRANCE BRANDED CONTENT INTERNET FILM CAMPAIGN Title DREAM Client LOUIS VUITTON Product CORE VALUES Advertising Agency, City OGILVY FRANCE Paris Production Company, City STEAM FILMS Toronto Chief Creative Officer Chris Garbutt Creative Director Kurt Novack/Cedric Gueret Copywriter Amandine Fabian Art Director Adrien Harvet Agency Producer Annette Hallum/Talla Seck Account Supervisor Romain Lartigue/Virginie Brou Advertiser’s Supervisor Emmanuelle Guillon Producer Paul Mathews Director Stuart Mcintyre Editor Stephen Sora Sound Design/Arrangement Apollo Studios (Yan Dal Santo) Post Production Posterboy Cameraman Stuart Cameron/Claudio Manni/Luis Moreira Music Mathieu Brault/Daenen Bramberger/Mike Wise/ Michael Mooney/Hard As Marble Stone

Account Manager Cinematographer Editing Company Entered By

Dalila Joly Kris Belchevski Posterboy Edit OGILVY FRANCE Paris

B04/024 FRANCE BRANDED CONTENT INTERNET FILM CAMPAIGN Title WORD Client LOUIS VUITTON Product CORE VALUES Advertising Agency, City OGILVY FRANCE Paris Production Company, City STEAM FILMS Toronto Chief Creative Officer Chris Garbutt Executive Creative Director Kurt Novack/Cedric Gueret Copywriter Amandine Fabian Art Director Adrien Harvet Agency Producer Annette Hallum/Talla Seck Account Supervisor Romain Lartigue/Virginie Brou Advertiser’s Supervisor Emmanuelle Guillon Producer Paul Mathews Director Stuart Mcintyre Editor Stephen Sora Sound Design/Arrangement Apollo Studios (Yan Dal Santo) Post Production Posterboy Cameraman Stuart Cameron/Claudio Manni/Luis Moreira Music Mathieu Brault/Daenen Bramberger/Mike Wise/ Michael Mooney/Hard As Marble Stone Account Manager Dalila Joly Cinematographer Kris Belchevski Editing Company Posterboy Edit Entered By OGILVY FRANCE Paris B04/037 ITALY BRANDED CONTENT INTERNET FILM Title THE CANDIDATE Client HEINEKEN INTERNATIONAL Product HEINEKEN Advertising Agency, City PUBLICIS ITALY Milan Production Company, City STATE 31 Amsterdam Creative Director Bruno Bertelli/Cristiana Boccassini Copywriter Michele Picci Art Director Marco Viganò/Domenico Manno Account Supervisor Giada Salerno Advertiser’s Supervisor Dario Gargiulo Producer Rogier Sol/Sara Nix Editor Fabrizio Squeo Other Credits Digital Associate Creative Director: Domenico Manno/Digital Copywriter: Daniele Papa Entered By PUBLICIS ITALY Milan B04/075 USA BRANDED CONTENT INTERNET FILM Title CLOUDS OVER CUBA Client THE JFK PRESIDENTIAL LIBRARY & MUSEUM Product CUBAN MISSILE CRISIS 50TH ANNIVERSARY Advertising Agency, City THE MARTIN AGENCY Richmond/ TOOL Santa Monica Production Company, City TOOL Santa Monica Chief Creative Officer Joe Alexander Executive Creative Director Executive Director Creative Director Joe Alexander Copywriter Wade Alger Art Director Brian Williams Agency Producer Nicole Hollis-Vitale/Kristen Little Producer Dustin Callif Director Ben Tricklebank/Erich Joiner Music Plan8 Cinematographer Bob Richardson Editing Company Stitch Entered By THE MARTIN AGENCY Richmond B04/083 USA BRANDED CONTENT INTERNET FILM Title UNCLE DREW Client PEPSI Product PEPSI MAX Advertising Agency, City DAVIE-BROWN ENTERTAINMENT Los Angeles/ THE MARKETING ARM Dallas Production Company, City MINUSL New York Creative Director Marc Gilbar Copywriter Marc Gilbar Account Supervisor Tom Meyer Producer Angie Revel Director Jonathan Klein Editor Damion Clayton

SATURDAY, JUNE 22, 2013

45 Sound Design/Arrangement Account Manager Director Of Photography Editing Company Other Credits

Entered By

Heard City Abby Jackson Brian Thomas Rock Paper Scissors Special Effects Make-Up - Ed French/ Music - Beacon Street Studios/ Social Media - Fanscape DAVIE-BROWN ENTERTAINMENT Los Angeles

C01/035 OTHER SCREENS CAMPAIGN Title Client Product Advertising Agency, City Production Company, City Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Producer Director Sound Studio Planner Entered By

BELGIUM

C01/036 OTHER SCREENS CAMPAIGN Title Client Product Advertising Agency, City Production Company, City Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Producer Director Sound Studio Planner Entered By

BELGIUM

C01/037 OTHER SCREENS CAMPAIGN Title Client Product Advertising Agency, City Production Company, City Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Producer Director Sound Studio Planner Entered By

BELGIUM

C01/038 OTHER SCREENS CAMPAIGN Title Client Product Advertising Agency, City Production Company, City Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Producer Director Sound Studio Planner Entered By

BELGIUM

MAKE IT TO MUSE - PART 1 STUDIO BRUSSELS MUSIC FOR LIFE MORTIERBRIGADE Brussels CAVIAR Brussels Jens Mortier/Joost Berends/Philippe De Ceuster Stefan Van Den Boogaard Tim Arts Evert Vermeire Veerle De Vos Peter Claes/Jan Van Biesen/Gunther Van Acker Audrey Dierckx/Kato Maes Kaat Beels Sonicville Vincent D’halluin MORTIERBRIGADE Brussels

MAKE IT TO MUSE - PART 2 STUDIO BRUSSELS MUSIC FOR LIFE MORTIERBRIGADE Brussels CAVIAR Brussels Jens Mortier/Joost Berends/Philippe De Ceuster Stefan Van Den Boogaard Tim Arts Evert Vermeire Veerle De Vos Peter Claes/Jan Van Biesen/Gunther Van Acker Audrey Dierckx/Kato Maes Kaat Beels Sonicville Vincent D’halluin MORTIERBRIGADE Brussels

MAKE IT TO MUSE - PART 3 STUDIO BRUSSELS MUSIC FOR LIFE MORTIERBRIGADE Brussels CAVIAR Brussels Jens Mortier/Joost Berends/Philippe De Ceuster Stefan Van Den Boogaard Tim Arts Evert Vermeire Veerle De Vos Peter Claes/Jan Van Biesen/Gunther Van Acker Audrey Dierckx/Kato Maes Kaat Beels Sonicville Vincent D’halluin MORTIERBRIGADE Brussels

MAKE IT TO MUSE - PART 4 STUDIO BRUSSELS MUSIC FOR LIFE MORTIERBRIGADE Brussels CAVIAR Brussels Jens Mortier/Joost Berends/Philippe De Cester Stephan Van Den Boogaard Tim Arts Evert Vermeire Veerle De Vos Peter Claes/Jan Van Biesen/Gunther Van Acker Audrey Dierckx/Kato Maes Kaat Beels Sonicville Vincent D’halluin MORTIERBRIGADE Brussels


D7-AD.indd 46

21/06/13 23:29


47

TITANIUM & INTEGRATED

GRAND PRIX

TITANIUM GRAND PRIX & INTEGRATED GOLD WINNER REAL BEAUTY SKETCHES UNILEVER OGILVY BRASIL SAO PAULO BRAZIL

INTEGRATED GRAND PRIX WINNER

Take your HELMET off in outer space Use a clothes dryer as a HIDING place Eat a tube of SUPERGLUE Stand on the EDGE of the platform too

DUMB WAYS TO DIE METRO TRAINS MCCANN MELBOURNE AUSTRALIA

Watch the video and download the song

dumbwaystodie.com

SATURDAY, JUNE 22, 2013

D7-GP-TIT.indd 47

21/06/13 22:47


D7-Tit&IntWin+A_Mise en page 1 21/06/13 22:48 Page48

48

TITANIUM & INTEGRATED WINNERS TITANIUM GRAND PRIX & INTEGRATED GOLD

Interactive Creative Director Creative Director

A01/001 TITANIUM AND INTEGRATED Title Client Product/Service Entrant Company, City VP Creative Director Executive Creative Director Copywriter Art Director Illustrator Producer

BRAZIL

Planner

REAL BEAUTY SKETCHES UNILEVER DOVE MASTERBRAND OGILVY BRASIL São Paulo Anselmo Ramos, Ogilvy Brasil Roberto Fernandez/Paco Conde, Ogilvy Brasil Hugo Veiga, Ogilvy Brasil Diego Machado, Ogilvy Brasil Gil Zamora, Zamora Desing Veronica Beach/ Renata Neumann, Ogilvy Brasil Ricardo Honegger/Thiago Lima, Ogilvy Brasil Valeria Barone, Ogilvy Brasil Deborad Lederman, Ogilvy Brasil Mollie Hill, Ogilvy Brasil Daniel Tartaro, Ogilvy Brasil Wagner Gomes, Ogilvy Brasil Pablo Moura/Fred Celestino, Ogilvy Brasil John X Carey, Paranoid US Steve Miles/Fernando Machado/ Kathleen Ryan/Stacie Bright/ Debbie Weinstein, Unilever Phillip Owens/Keith Kenniff, Paranoid US Sam Casas, Lime Studio Sean Coleman, Company 3 Paul Kumpata, Rock Paper Scissor A52 Staff, A52

GOLD LION

Account Director Head Of Client Service Account Supervisor Planner Head Of Digital Project Manager UXD Director Advertiser’s Supervisor

Producer Sound Mix Color Grading Editorial Grading Online

INTEGRATED GRAND PRIX A01/207 TITANIUM AND INTEGRATED Title Client Product/Service Entrant Company, City Executive Creative Director Creative Director Group Account Director Senior Account Director Copywriter Senior Account Manager Strategy Senior Producer Producer Compoer And Producer Digital Animation Marketing Manager General Manager/ Corporate Relations Senior Art Director

AUSTRALIA DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE John Mescall, McCann Pat Baron, McCann Adrian Mills, McCann Alec Hussain, McCann John Mescall, McCann Tamara Broman, McCann Adrian Mills, McCann Mark Bradley, McCann Cinnamon Darvall, McCann Oliver Mcgill Huey Groves, McCann Christian Stocker, McCann Julian Frost Chloe Alsop, Metro Trains Leah Waymark, Metro Trains Pat Baron, McCann

TITANIUM LION & INTEGRATED SILVER A01/064 TITANIUM AND INTEGRATED Title Client Product/Service Entrant Company, City Director Of Photography Executive Producer Director Account Team Executive Creative Director Agency Producer Art Director Interactive Creative Director Copywriter Planner

A01/006 TITANIUM AND INTEGRATED Title Client Product/Service Entrant Company, City Client Director Evp Creative Catalyst Group Director/ Global Client Relationship Svp Client Services Evp/Managing Director Editor Executive Vice President/ Marketing Communications Worldwide Digital Strategist Senior Digital Designer Senior Art Director Senior Copywriter Art Director Studio Artist Global Pr Agency Planners Agency Account Management Executive Producers Agency Producers Creative Directors Executive Creative Directors

USA PROUD SPONSOR OF MOMS PROCTER & GAMBLE P&G CORPORATE BRAND WIEDEN+KENNEDY Portland Jennifer Ives, Landor Susan Bean, Mmc Patrick Mcfall, Yahoo! Cameron Wagner, Gmr Will Swayne, Carat Peter Wiedensmith, Joint

Alison Eyles-Owen, H/K Zach Gallagher/ Dane Kealoha, Wieden+Kennedy Florence Truong, Wieden+Kennedy Ollie Watson, Wieden+Kennedy Kevin Jones, Wieden+Kennedy Brad Trost, Wieden+Kennedy Joe Favre/Carolin Harris/ Jennifer Wright, Wieden+Kennedy Joani Wardwell, Wieden+Kennedy David Terry/Lisa Prince, Wieden+Kennedy Eric Gabrielson/Jesse Johnson/Nick Pirtle/ Francine Li/Jaime Komitor, Wieden+Kennedy Bill Davenport/Sally Desipio, Wieden+Kennedy Entertainment Ben Grylewicz/Erika Madison/ Matt Hunnicutt, Wieden+Kennedy Karl Lieberman/Danielle Flagg/ Ginny Golden, Wieden+Kennedy Susan Hoffman/ Joe Staples, Wieden+Kennedy

TITANIUM LION A01/151 TITANIUM AND INTEGRATED Title Client Product/Service Entrant Company, City Chief Creative Officer Executive Creative Director Creative Director Art Director

Copywriter

USA FIND YOUR GREATNESS NIKE CLOTHING, FOOTWEAR & ACCESSORIES NIKE COMMS TEAM Portland Mattias Montero, Park Pictures Mary Ann Marino, Park Pictures Seb Edwards, Park Pictures Lance Acord, Park Pictures Alyssa Ramsey/ Catherine Wolpe, Wieden+Kennedy Susan Hoffman/ Mark Fitzloff, Wieden+Kennedy Erika Madison/ Jennifer Dennis, Wieden+Kennedy Sezay Altinok/Sara Phillips, Wieden+Kennedy Dan Hon, Wieden+Kennedy Brock Kirby, Wieden+Kennedy Rebecca Stambanis, Wieden+Kennedy

Dan Hon, Wieden+Kennedy Alberto Ponte/ Ryan O’rourke, Wieden+Kennedy Rebecca Stambanis, Wieden+Kennedy

Account Director Account Executive Technical Director Technical Designer

A01/318 TITANIUM AND INTEGRATED Title Client Product/Service Entrant Company, City Creative Chairman Chief Creative Officer Executive Creative Directors

SOUTH KOREA BRIDGE OF LIFE SAMSUNG LIFE INSURANCE SAMSUNG LIFE INSURANCE CHEIL WORLDWIDE Seoul Jeongkeun Yoo, Cheil Worldwide Thomas Hongtack Kim, Cheil Worldwide Joohoon Lee, Cheil Worldwide Hyungkyun Oh, Cheil Worldwide Jaeyeon Kim, Cheil Worldwide Minjoo Kim, Cheil Worldwide Jiyeon Choi, Cheil Worldwide Jinwoo Ryu, Cheil Worldwide Chaehoon Lee, Cheil Worldwide Youngjun Kim, Cheil Worldwide Yukyung Joo, Cheil Worldwide Yongkyu Choi, Cheil Worldwide Jieun Park, Cheil Worldwide Jungho Park, Cheil Worldwide Kyungtae Kim, Cheil Worldwide Inyoung Lee, Cheil Worldwide Chang-Hwa Yeo, EX Creative Taejin Kang, EX Creative Myeongjoon Joo, EX Creative USA THE CHALLENGE LAB PRUDENTIAL PRUDENTIAL FINANCIAL DROGA5 New York David Droga, Droga5 Ted Royer, Droga5 Nik Studzinski/Neil Heymann/ Kevin Brady, Droga5

SATURDAY, JUNE 22, 2013

Associate Creative Directors

Jerry Hoak/Ray Del Savio/ Lucas Hearl, Droga5 Copywriters Ant White/Tara Lawall/Brian Eden, Droga5 Art Director Karen Land Short, Droga5 Designers Ben Grube/Devin Croda/ Ben Downward, Droga5 Head Of Integrated Production Sally-Ann Dale, Droga5 Senior Interactive Producer Amber Wimmer, Droga5 Interactive Producer Andy Hatch, Droga5 Technical Director David Justus, Droga5 Ux Designer Eileen Tang, Droga5 Head Of Brand Strategy Ted Florea, Droga5 Head Of Digital Strategy Chet Gulland, Droga5 Brand Strategy Director Zach Foster, Droga5 Strategists Will Davie/Josh Millrod, Droga5 Interactive Production Company Use All Five Illustration Type Design I Love Dust/Chris Labrooy/Craig Ward Broadcast Production Company Skunk Broadcast Editorial Final Cut NY A01/378 TITANIUM AND INTEGRATED Title Client Product/Service Entrant Company, City Regional Creative Director Assistant Director Client Service Director Producer Priest Assistant Producer Dop

MACEDONIA 10 METERS APART GOVERNMENT OF REPUBLIC OF MACEDONIA DAY FOR MUTUAL PRAYER NEW MOMENT NEW IDEAS COMPANY Skopje Dusan Drakalski, New Moment New Ideas Company Marko Gjokovik Filip Dimitrov, New Moment New Ideas Company Vladimir Anastasov, Sektor Film Otec Mihail, Macedonian Ortodox Church Miftar Islami, Islam Community Goce Basevski, New Moment New Ideas Company Kosovo Dragoljub Nikolovski, New Moment New Ideas Company

SILVER LION A01/301 TITANIUM AND INTEGRATED Title Client Product/Service Entrant Company, City Chief Creative Officer Executive Creative Director Associate Creative Director Copywriter Head Of Broadcast Agency Producer Business Director Ringan Ledwidge Executive Producer Director of Photography Editor Assistant Editor Music Composer Sound Designer

USA SUSAN GLENN UNILEVER AXE BBH NEW YORK John Patroulis, BBH New York Ari Weiss, BBH New York Nate Able, BBH New York Peter Rosch, BBH New York Lisa Setten, BBH New York Calleen Colburn, BBH New York Armando Turco, BBH New York Director, Rattling Stick Jennifer Barrons, Rattling Stick Matthew Libatique, Rattling Stick Rich Orrick, Work NY Healy Snow, Work NY Phil Kay, Woodwork Music Brian Emrich

BRONZE LION A01/030 TITANIUM AND INTEGRATED Title Client Product/Service Entrant Company, City Chief Creative Officer VP/Executive Creative Director VP/Creative Director Creative Director Associate Creative Director Copywriter Art Director Associate Creative Director/ Copywriter Associate Creative Director/ Art Director Copywriter

USA PARDON ME GREY POUPON GREY POUPON CP+B Boulder Rob Reilly, CP+B Jason Gaboriau, CP+B Tom Markham, CP+B Robin Fitzgerald, CP+B Cameron Harris, CP+B Alexandra Sann, CP+B Mike Kohlbecker, CP+B Rachel Carlson, CP+B Patricia Ortiz, CP+B Jamie Toal, CP+B Tushar Date, CP+B Chelsea O’brien, CP+B


D7-Tit&IntWin+A_Mise en page 1 21/06/13 22:48 Page49

TITANIUM & INTEGRATED WINNERS Art Director Mary Daughterman, CP+B Interactive Designer Anders Svensson, CP+B VP/Director Of Video Production Chad Hopenwasser, CP+B VP/Executive Integrated Producer Aymi Beltramo, CP+B Director Bryan Buckley, Hungry Man Editor Jay Nelson, Cut/Run Composer Joel Simon, JSM Music VP/Content Director Kate Frazier, CP+B A01/092 TITANIUM AND INTEGRATED Title Client Product/Service Entrant Company, City Chief Creative Officer Executive Creative Director Creative Director Art Director Copywriter Executive Producer Account Director Executive Producer Director Executive Producer Producer A01/168 TITANIUM AND INTEGRATED Title Client Product/Service Entrant Company, City

Senior Vice President/ Executive Creative Director Vice president/ Associate Creative Direction

Writer

USA Art Direction A LONG DAY OF CHILDHOOD UNILEVER RAGU BARTON F. GRAF 9000 New York Gerry Graf, Barton F. Graf 9000 Eric Kallman, Barton F. Graf 9000 Danny Gonzalez, Barton F. Graf 9000 David Suarez, Barton F. Graf 9000 Danny Gonzalez, Barton F. Graf 9000 David Suarez, Barton F. Graf 9000 Danny Gonzalez, Barton F. Graf 9000 David Suarez, Barton F. Graf 9000 Amanda Revere, Barton F. Graf 9000 Josh Morse, Barton F. Graf 9000 Kelsey Robertson, Barton F. Graf 9000 Andrew Sherman, Butter Music & Sound Design Steve Miller, Radical Media Dennis Lui, Radical Media Maya Brewster, Radical Media Gregg Carlessimo, Radical Media Robin Buxton, Radical Media CANADA SOCIAL SMOKING CAMPAIGN MINISTRY OF HEALTH AND LONG-TERM CARE ANTI-SOCIAL SMOKING BBDO TORONTO

Agency Producer Production Company Production Co. Executive Production Co. Producer Director Cinematographer Editor Music/Sound Vice President/ Group Account Director Account Director Account Executive Interface Developer Senior Flash Developer Brand Activation Strategist Community Moderator A01/284 TITANIUM AND INTEGRATED Title Client Product/Service Entrant Company, City Creative Director

Peter Ignazi, BBDO Toronto Carlos Moreno, BBDO Toronto Nancy Crimi-Lamanna/Deborah Prenger/ Dave Stevenson, BBDO Toronto/ Proximity Canada Nancy Crimi-Lamanna/Tony Lee/ Jonathan Weiss/Lins Ricon/Richard Weiser, BBDO Toronto/Proximity Canada Deborah Prenger/Graham Ameron/ Stuart Thursby/Eric Cicero, BBDO Toronto/ Proximity Canada Dena Thompson/Jason Dick/Joanne Sincich, BBDO Toronto/Proximity Canada Soft Citizen Link York, Soft Citizen Kelly King, Soft Citizen The Perlorian Brothers Bobby Shore Griff Henderson/Brian Williams, Posterboy Edit Silent Joe Peter Hickey, BBDO Toronto Kerri MacAulay/Paul Forrest, BBDO Toronto Josh Adler, Proximity Canada Robert Blayney, Proximity Canada Angela Wong, Proximity Canada Paul Hanlan, Proximity Canada Stephanie Fusco, Proximity Canada ITALY THE CANDIDATE HEINEKEN INTERNATIONAL HEINEKEN PUBLICIS ITALY Milan Bruno Bertelli, Publicis Italy Cristiana Boccassini, Publicis Italy

SATURDAY, JUNE 22, 2013

Art Director Copy Writer Digital Associate Creative Director And Art Director Digital Copywriter Graphic Design Account Director Editor Community Manager Creative Director Art Director Account Director Creative Director Executive Producer Production Manager Manager Heineken Digital Associate Director Heineken Brand Consumer PR Officer Digital Business Director A01/295 TITANIUM AND INTEGRATED Title Client Product/Service Entrant Company, City Executive Creative Director Creative Director

Art Director Copywriter Head Of Content Production Group Account Director Senior Producer Account Director Director Executive Producer

49 Marco Viganò, Publicis Italy Michele Picci, Publicis Italy Domenico Manno, Publicis Modem Daniele Papa, Publicis Modem Santi Urso, Publicis Modem Giada Salerno, Publicis Italy Fabrizio Squeo Wybe Sallows, Triball DDB/Amsterdam Micha Shipper, Coz Marketing/Amsterdam Jorge Delgrado, Coz Marketing/Amsterdam Michael Littaur, Coz Marketing/Amsterdam Dario Gargiulo Rogier Sol, State 31 Sara Nix, State 31 Dario Gargiulo, Heineken International David Pugh, Edelman Marnie Kontovraki, Heineken International Dan Brewer, Starcom Mediavest Group USA TEAM SPIRIT ESPN ESPN WIEDEN+KENNEDY New York Ian Reichenthal, Wieden+Kennedy New York Scott Vitrone, Wieden+Kennedy New York Brandon Henderson, Wieden+Kennedy New York Stuart Jennings, Wieden+Kennedy New York Cyrus Coulter, Wieden+Kennedy New York Dave Canning, Wieden+Kennedy New York Lora Schulson, Wieden+Kennedy New York Brandon Pracht, Wieden+Kennedy New York Jesse Wann, Wieden+Kennedy New York Casey Bernard, Wieden+Kennedy New York Errol Morris, Moxie Pictures Robert Fernandez, Moxie Pictures


50

FILM CRAFT GRAND PRIX

GRAND PRIX WINNER MEET THE SUPERHUMAINS CHANNEL 4 4CREATIVE LONDON UNITED KINGDOM

SATURDAY, JUNE 22, 2013

D7-GP-FILMCRAFT.indd 50

22/06/13 00:07


D7-FilmCRAFTWin+A_Mise en page 1 22/06/13 00:23 Page51

51

FILM CRAFT WINNERS GRAND PRIX A02/006 DIRECTION Title Client Product Advertising Agency, City Production Company, City Creative Director Art Director Agency Producer Producer Director Editor Sound Design/Arrangement Post Production Music Account Manager Production Designer Special Effects/ Computer Graphics Cinematographer Director Of Photography Editing Company ProductionManager Other Credits

Entered By

UNITED KINGDOM MEET THE SUPERHUMANS CHANNEL 4 ON AIR TV PROMOTION 4creative London 4creative London Tom Tagholm Tom Tagholm Gwilym Gwillim/Rory Fry Gwilym Gwillim/Rory Fry Tom Tagholm Tim Hardy - Stitch Rich Martin - Envy Moving Picture Company Public Enemy - Harder Than You Think Olivia Browne Will Htay Vfx Supervisor - Michael Gregory Luke Scott Luke Scott Stitch Simon Maniora Acting Head Of Marketing - James Walker/ Vfx Producer - Tim Phillips/ Exec Producer - Shananne Lane 4creative London

GOLD AWARDS A01/023 UNITED KINGDOM ART DIRECTION/PRODUCT DESIGN Title METAMORPHOSIS Client CREDIT SUISSE Product CREDIT SUISSE Advertising Agency, City HAVAS WORLDWIDE London Production Company, City SKINFLICKS London Executive Creative Director Mick Mahoney Creative Director Gerry Moira Copywriter Gerry Moira Art Director Dave Burn Agency Producer Jodie Sibson Producer Chris Massey Director Tell No One Editor Ross Hallard Post Production Absolute Post Production Designer Samuel Waters/Benedict Lack Director Of Photography Ben Todd/Ed Rutherford Editing Company Trim Entered By HAVAS WORLDWIDE London A03/058 BEST PRODUCTION VALUE Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Copywriter Art Director Agency Producer Account Supervisor Producer Director Editor Sound Studio Sound Design/Arrangement Post Production

Music

Account Manager Special Effects/

AUSTRALIA TUMBLE SCHWEPPES SCHWEPPES GEORGE PATTERSON Y&R Melbourne REVOLVER/ WILL O’ROURKE Sydney/ WILL O’ROURKE Sydney Ben Coulson Senior Writer: Evan Roberts Senior Art Director: Chris Northam Agency Executive Producer: Romanca Jasinski Group Account Director: Mat Cummings Producer: Pip Smart/Executive Producer: Michael Ritchie And Pip Smart Steve Rogers Jack Hutchings Mark Mitchell For Electric Dreams Paul Le Couteur For Flagstaff Studios Senior Flame Artist: Justin Bromley/ Flame Artist: Julian Ford/ Grade: Ben Eagleton For Fuel D’oyley Carte Opera Company - Hms Pinafore/ Music Supervision: Karl Richter For Level Two Music Senior Account Director: Matilda Hobba

Computer Graphics Cinematographer Editing Company Entered By

Vfx: Fin Design/Effects Adam Arkapaw The Butchery REVOLVER/ WILL O’ROURKE Sydney

A04/151 CINEMATOGRAPHY Title Client Product Advertising Agency, City Production Company, City Chief Creative Officer Executive Creative Director Copywriter Art Director Agency Producer Producer Director Editor Sound Studio Sound Design/Arrangement Post Production Cameraman Music Cinematographer Director Of Photography Other Credits Entered By

FRANCE

A04/182 CINEMATOGRAPHY Title Client Product Advertising Agency, City Production Company, City Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Producer Director Editor Sound Studio Post Production Music Account Manager Planner Production Designer Cinematographer Director Of Photography Other Credits Behm Entered By

BRAZIL

A05/174 EDITING Title Client Product Advertising Agency, City Production Company, City Chief Creative Officer Executive Creative Director Creative Director

BRAZIL

Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Director Editor Sound Studio Sound Design/Arrangement Post Production Planner Entered By

THE LOVER COME 4 NON-PROFIT PORN SITE BEING Boulogne Billancourt HENRY DE CZAR Paris/BACON Frederiksberg Alasdhair Macgregor Hastie Thierry Buriez Riccardo Fregoso Julien Chiapolini Maxime Boiron Jean Ozannat Jeppe Ronde Olivier Bugge Coutte \else Anaïs Khout-\else Digital District And \else Sebastian Bienkov Ryuichi Sakamoto/Jd023 Sebastian Bienkov Sebastian Bienkov Sound Producer: Valery Pellegrini BEING Boulogne Billancourt

SOUL LEICA STORE SÃO PAULO LEICA M-MONOCHROM F/NAZCA SAATCHI & SAATCHI São Paulo SENTIMENTAL FILME São Paulo Fabio Fernandes/Eduardo Lima Thiago Carvalho Bruno Oppido/João Linneu Victor Alloza Marcello Penna Luiz Marinho Satélite Team Vellas Talles Martins Satélite çudio Sindicato Kito Siqueira/Fernando Rojo/Title: Alma Melanie Zmetek José Porto/Rafael Paes Vellas André Faccioli - Vellas André Faccioli Head Of Art: João Linneu/Voice-Over: Christine F/NAZCA SAATCHI & SAATCHI São Paulo

LIFE CUTS GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo ZOLA São Paulo Marcello Serpa Luiz Sanches Marcos Medeiros/André Kassu/ Bruno Prosperi/Renato Simões Sophie Schoenburg Marcos Kotlhar Vera Jacinto/Rafa Motta Cristina Chacon Renata M. Simões João Simi Marcos Kotlhar Satelite Satelite Clan Vfx Cintia Gonçalves ALMAPBBDO São Paulo

SATURDAY, JUNE 22, 2013

A06/024 SCRIPT Title Client Product Advertising Agency, City Production Company, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Producer Director Editor Post Production Music Account Manager Director Of Photography Other Credits Entered By

GERMANY OFFROAD DAIMLER/SMART SMART FORTWO BBDO GERMANY Düsseldorf BIGFISH FILMPRODUKTION Berlin Wolfgang Schneider Creative Managing Directors: Jan Harbeck/David Mously Ton Hollander/Jens Ringena Momme Clausen/Lukas Liske Jan Lorenz/Daniel Schweinzer Silke Rochow/Head Of TV: Steffen Gentis Managing Director: Dirk Spakowski/ Client Service Director: Sebastian Schlosser Christoph Reichle Henry Rehorek/Hani Selim Daniel Warwick Marty Schenk Candy Mountain/Berlin Eardrum Music/Sounddesign Bruhn/Besler/ Titel: Smart Offroad Account Director: Jan Hendrik Oelckers/ Joris Jonker/Mia Lücker Michael Schreitel Producer Post Production: Dominic Orphall BBDO GERMANY Düsseldorf

A06/207 SCRIPT Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Director Editor Sound Design/Arrangement Post Production Animation Cameraman Lighting Special Effects/ Computer Graphics Editing Company Entered By

UNITED KINGDOM

A07/092 BEST USE OF MUSIC Title Client Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Producer Director Animation Music Account Manager Planner Production Designer Entered By

AUSTRALIA

A08/090 SOUND DESIGN Title Client Product Advertising Agency, City Production Company, City Executive Creative Director

USA

CLOUD DIAGEO GUINNESS ABBOTT MEAD VICKERS BBDO London GORGEOUS London Paul Brazier Dave Buchanan Alex Grieve Adrian Rossi Olly Chapman Peter Thwaites Neil Smith Factory The Mill The Mill Alwin Kuchler Alwin Kuchler The Mill Work THE MILL London

DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE John Mescall Pat Baron John Mescall Pat Baron Mark Bradley/Cinnamon Darvall Adrian Mills Cinnamon Darvall John Mescall/Pat Baron Julian Frost Ollie Mcgill Alec Hussain Adrian Mills Pat Baron McCANN MELBOURNE

MUSCLE MUSIC PROCTER & GAMBLE OLD SPICE Wieden + Kennedy Portland MJZ Los Angeles Mark Fitzloff/Susan Hoffman (Creative Directors) Matt O’rourke (Interactive Crea


D7-FilmCRAFTWin+A_Mise en page 1 22/06/13 00:23 Page52

FILM CRAFT WINNERS

52 Creative Director Copywriter Art Director Agency Producer Account Supervisor Producer Director Editor Post Production Production Designer Cinematographer Editing Company Entered By

Craig Allen/Jason Bagley Andy Laugenour Max Stinton Mike Davidson (Sr. Interactive Producer) Jordan Muse David Zander/ Scott Howard (Executive Producers) Tom Kuntz Erik Laroi The Mill Andy Reznik Chris Soos Mackenzie Cutler MJZ Los Angeles

A09/068 VISUAL EFFECTS Title Client Product Advertising Agency, City Production Company, City Chief Creative Officer Executive Creative Director Copywriter Art Director Agency Producer Account Supervisor Director Editor Sound Engineer Sound Design/Arrangement Animation Lighting Account Manager Special Effects/ Computer Graphics ProductionManager Entered By

UNITED KINGDOM

A10/087 ANIMATION Title Client Product Advertising Agency, City Production Company, City

FRANCE

Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Producer Director Sound Studio Sound Design/Arrangement Account Manager Entered By A11/106 CASTING Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Producer Director Editor Sound Design/Arrangement Post Production Music Planner Special Effects/ Computer Graphics

Director Of Photography

98% HUMAN PETA PETA BBDO NEW YORK THE MILL New York David Lubars Toygar Bazarkaya Alessandro Fruscella Daniel Aykurt Brian Mitchell/Tara Leinwohl Ben Griffiths Angus Kneale Max Koepke Paul Weiss Bill Chesley Alex Allain/Henning Koczy/Navdeep Singh Thomas Bardwell/Kevin Ives Alfredo Lang The Mill New York Richard Schwab THE MILL London

JUSTICE FOR MUTTUR ACTION CONTRE LA FAIM ACTION CONTRE LA FAIM TBWA\PARIS WANDA PRODUCTIONS Saint-Denis La Plaine Cedex/\ELSE Boulogne-Billancourt Eric Holden - Remi Noel - Philippe Simonet Franck Botbol/Hugues Cholez Glen Troadec Nicolas Dutartre \else Anne Vincent Anne Degroux/Arnaud Fonquerne/ Pauline Chetcuti/Julia Belusa/Nolwenn Poupon. Patrick Barbier Luis Nieto \else Fabrice Pouvreau Claire Botreau/Arthur Chantrenne TBWA\PARIS USA WHATEVER’S COMFORTABLE BEACH SOUTHERN COMFORT SOUTHERN COMFORT WIEDEN+KENNEDY New York BISCUIT FILMWORKS Los Angeles Ian Reichenthal/Scott Vitrone Ian Reichenthal/Scott Vitrone Nick Kaplan Jeff Dryer Lora Schulson Karla Stewart Holly Vega Tim Godsall Gavin Cutler Phil Loeb/Sam Shaffer Sasha Hirschfeld Odetta/Hit Or Miss Stuart Smith/Marshall Ball/Ben Alter VFX Company: Suspect, VFX Executive Creative Director: Tim Crean/VFX Supervisors: John Geehreng Edu Grau

Editing Company Other Credits

Entered By

Mackenzie Cutler VFX CG Artists: Cedrick Gousse/ Producer: Tsiliana Jolson/ VFX Flame Artists: John Geehreng/ Director of Business Affairs- Sara Jagielski/ Post Producer: Sasha Hirschfeld/ Editorial Assistant: Ryan Steele WIEDEN+KENNEDY New York

SILVER AWARDS A02/300 DIRECTION Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Copywriter Art Director Agency Producer Account Supervisor Producer Director Editor Account Manager Director Of Photography Editing Company Entered By A02/352 DIRECTION Title Client Product Advertising Agency, City Production Company, City Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Producer Director Editor Sound Studio Post Production Music Account Manager Planner Production Designer Cinematographer Director Of Photography Other Credits Entered By A05/002 EDITING Title Client Product Advertising Agency, City Production Company, City Creative Director Art Director Agency Producer Producer Director Editor Sound Design/Arrangement Post Production Music Account Manager Production Designer Special Effects/ Computer Graphics Cinematographer Director Of Photography Editing Company ProductionManager Other Credits

Entered By

USA BEACH BROWN-FORMAN SOUTHERN COMFORT WIEDEN+KENNEDY New York BISCUIT FILMWORKS Los Angeles Ian Reichenthal/Scott Vittrone Dave Canning/Nick Kaplan Cyrus Coulter/Jeff Dryer Alison Hill Karla Stewart Executive Producer: Holly Vega/ Managing Director: Shawn Lacy Tim Godsall Gavin Cutler Brandon Pracht Eduard Grau Mackenzie Cutler BISCUIT FILMWORKS Los Angeles BRAZIL SOUL LEICA STORE SÃO PAULO LEICA M-MONOCHROM F/NAZCA SAATCHI & SAATCHI São Paulo SENTIMENTAL FILME São Paulo Fabio Fernandes/Eduardo Lima Thiago Carvalho Bruno Oppido/João Linneu Victor Alloza Marcello Penna Luiz Marinho Satélite Team Vellas Talles Martins Satélite çudio Sindicato Kito Siqueira/Fernando Rojo/Title: Alma Melanie Zmetek José Porto/Rafael Paes Vellas André Faccioli - Vellas André Faccioli Head Of Art: João Linneu/ Voice-Over: Christine Behm F/NAZCA SAATCHI & SAATCHI São Paulo UNITED KINGDOM MEET THE SUPERHUMANS CHANNEL 4 PARALYMPICS 4creative London 4creative London Tom Tagholm Tom Tagholm Gwilym Gwillim/Rory Fry Gwilym Gwillim/Rory Fry Tom Tagholm Tim Hardy Rich Martin - Envy Moving Picture Company Public Enemy - Harder Than You Think Olivia Browne Will Htay VFX Supervisor: Michael Gregory Luke Scott Luke Scott Stitch Simon Maniora Acting Head Of Marketing: James Walker/ VFX Producer: Tim Phillips/ Exec Producer: Shananne Lane STITCH EDITING London

SATURDAY, JUNE 22, 2013

A06/068 SCRIPT Title Client Product Advertising Agency, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Producer Director Animation Music Account Manager Planner Production Designer Entered By

AUSTRALIA

A07/021 BEST USE OF MUSIC Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Copywriter Art Director Agency Producer

GERMANY

A07/222 BEST USE OF MUSIC Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Producer Director Editor Sound Design/Arrangement Post Production Music Planner Special Effects/ Computer Graphics

USA

DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE N/A John Mescall Pat Baron John Mescall Pat Baron Mark Bradley/Cinnamon Darvall Adrian Mills Cinnamon Darvall John Mescall/Pat Baron Julian Frost Ollie Mcgill Alec Hussain Adrian Mills Pat Baron McCANN MELBOURNE

BEAT YOUR POUNDS DINGER & PLOGHOEFT GBR CARABAO FITNESS CENTER TBWA\GERMANY Düsseldorf SQWAK PRODUCTIONS Salt Lake City Tim Jacobs/Joerg Herzog Sigrun Abel Sandra Birkemeyer Thilo Strecker/Alexandra Gallien/ Kerstin Ihlo-Fenrich Producer Michael Chidsey Director Michael Chidsey Editor Gina Quigley/Krisi Church Summers Post Production Pirates´n Paradise Cameraman Gina Quigley Music Matt Nickle/Matt Nickle/ Tummy Talk Special Effects/Computer Graphics Jochen Becker Entered By TBWA\GERMANY Düsseldorf

Director Of Photography Editing Company Other Credits

Entered By A09/078 VISUAL EFFECTS Title Client Product Advertising Agency, City Production Company, City Executive Creative Director

WHATEVER’S COMFORTABLE BEACH SOUTHERN COMFORT SOUTHERN COMFORT WIEDEN+KENNEDY New York BISCUIT FILMWORKS Los Angeles Ian Reichenthal/Scott Vitrone Ian Reichenthal/Scott Vitrone Nick Kaplan Jeff Dryer Lora Schulson/Alison Hill Karla Stewart Rick Jarjoura/Shawn Lacy/Holly Vega Tim Godsall Gavin Cutler Phil Loeb/Sam Shaffer Sasha Hirschfeld Odetta/Hit Or Miss Stuart Smith/Marshall Bal/Ben Alter VFX Company: Suspect, VFX Executive Creative Director: Tim Crean/VFX Supervisors: John Geehreng Edu Grau Mackenzie Cutler VFX CG Artists: Cedrick Gousse/ Producer: Tsiliana Jolson/ VFX Flame Artists: John Geehreng/Director of Business AffairsSara Jagielski/Post Producer: Sasha Hirschfeld/ Editorial Assistant: Ryan Steele WIEDEN+KENNEDY New York AUSTRALIA TUMBLE SCHWEPPES SCHWEPPES GEORGE PATTERSON Y&R Melbourne REVOLVER/ WILL O’ROURKE Sydney/ WILL O’ROURKE Sydney Ben Coulson


D7-FilmCRAFTWin+A_Mise en page 1 22/06/13 00:24 Page53

FILM CRAFT WINNERS Copywriter Art Director Agency Producer Account Supervisor Producer Director Editor Sound Studio Sound Design/Arrangement Post Production

Music

Account Manager Special Effects/ Computer Graphics Cinematographer Editing Company Entered By A09/086 VISUAL EFFECTS Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Director Sound Studio Post Production Music Special Effects/ Computer Graphics Editing Company Entered By

Senior Writer: Evan Roberts Senior Art Director: Chris Northam Agency Executive Producer: Romanca Jasinski Group Account Director: Mat Cummings Producer: Pip Smart/Executive Producer: Michael Ritchie And Pip Smart Steve Rogers Jack Hutchings Mark Mitchell For Electric Dreams Paul Le Couteur For Flagstaff Studios Senior Flame Artist: Justin Bromley/ Flame Artist: Julian Ford/ Grade: Ben Eagleton For Fuel D’oyley Carte Opera Company - Hms Pinafore/ Music Supervision: Karl Richter For Level Two Music Senior Account Director: Matilda Hobba Fin Design/Effects Adam Arkapaw The Butchery REVOLVER/ WILL O’ROURKE Sydney FRANCE BABY AND ME EVIAN EVIAN BETC Paris ICONOCLAST Paris Rémi Babinet Valérie Chidlovsky Agnes Cavard Fabrice Brovelli Marielle Durandet/Estelle Colas/ Gaelle Gicqueau/Isabelle Picot/Charlotte Bals Michael Aidan/Laurent Houel/Cécile Turkel/ Alexis Thobellem/Benoit Radenne We Are From La Gum Mikros Yuksek:»Here Come The Hotstepper» Pascal Giroux Mikros BETC Paris

BRONZE AWARDS A01/084 USA ART DIRECTION/PRODUCT DESIGN Title FAME Client COTY Product PERFUME Advertising Agency, City STARDUST VISIONS Hollywood Production Company, City RSA FILMS New York/ BLACK DOG FILMS Los Angeles Chief Creative Officer Victoria Brynner Executive Creative Director Gino Sullivan Creative Director Lauren Bayer Samuels Producer Coleen Haynes Director Steven Klein Production Designer Nathan Crowley Cinematographer Jeff Croneweth Entered By RSA FILMS New York A01/149 BRAZIL ART DIRECTION/PRODUCT DESIGN Title SOUL Client LEICA STORE SÃO PAULO Product LEICA M-MONOCHROM Advertising Agency, City F/NAZCA SAATCHI & SAATCHI São Paulo Production Company, City SENTIMENTAL FILME São Paulo Creative Director Fabio Fernandes/Eduardo Lima Copywriter Thiago Carvalho Art Director Bruno Oppido/João Linneu Agency Producer Victor Alloza Account Supervisor Marcello Penna Advertiser’s Supervisor Luiz Marinho Producer Satélite Team Director Vellas Editor Talles Martins Sound Studio Satélite çudio Post Production Sindicato Music Kito Siqueira/Fernando Rojo/Title: Alma Account Manager Melanie Zmetek Planner José Porto/Rafael Paes

Production Designer Cinematographer Director Of Photography Other Credits Entered By

Vellas André Faccioli - Vellas André Faccioli Head Of Art: João Linneu/ Voice-Over: Christine Behm F/NAZCA SAATCHI & SAATCHI São Paulo

A01/166 UNITED KINGDOM ART DIRECTION/PRODUCT DESIGN Title GET INVOLVED Client NEWS INTERNATIONAL Product THE SUN NEWSPAPER Advertising Agency, City GREY LONDON Production Company, City CAVIAR FILMS London Executive Creative Director Nils Leonard Creative Director Dave Monk Copywriter Dave Monk Art Director Dave Monk Agency Producer Jacqueline Dobrin Account Supervisor Rossa Shanks Advertiser’s Supervisor Nick Stringer Producer Caroline Hicks Director Keith Schofield Editor Tim Thornton-Allen/Patrick Ryan Sound Design/Arrangement Munzie Thind - Grand Central Post Production The Mill Cameraman Steve Keith-Roach Lighting Steve Keith-Roach Music Rizzle Kicks - Travellers Chant Account Manager Albert Ponelle Director Of Photography Steve Keith-Roach Editing Company Marshall Street Editors Entered By GREY LONDON A02/025 DIRECTION Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Producer Director Editor Sound Studio Post Production Cameraman Editing Company Entered By

UNITED KINGDOM

A02/027 DIRECTION Title Client Product Advertising Agency, City Production Company, City Chief Creative Officer Executive Creative Director Copywriter Art Director Agency Producer Producer Director Editor Account Manager Production Designer Director Of Photography Editing Company Entered By

AUSTRALIA

A02/071 DIRECTION Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Creative Director Copywriter Art Director

UNITED KINGDOM

DREAMS CAMELOT LOTTERY GOOD CAUSES ABBOTT MEAD VICKERS BBDO London ACADEMY FILMS London Paul Brazier Mike Hannett/Dave Buchanan Alex Grieve Adrian Rossi Olly Chapman Simon Cooper Martin De Thurah Mikkel Nielsen Factory The Mill Lasse Frank The Quarry ABBOTT MEAD VICKERS BBDO London

BEER CHASE CARLTON UNITED BREWERS CARLTON DRAUGHT CLEMENGER BBDO MELBOURNE THE SWEET SHOP Melbourne James Mcgrath Ant Keogh Richard Williams Anthony Phillips Sonia Von Bibra Cindy Kavanagh Steve Ayson Jack Hutchings Nick Cohen Robbie Freed Greig Fraser The Butchery THE SWEET SHOP Melbourne

THE EXPRESS HEINEKEN HEINEKEN WIEDEN+KENNEDY AMSTERDAM MJZ London Mark Bernath/Eric Quennoy Mark Bernath/Eric Quennoy Dan Maxwell Thijs Biersteker/Adrien Bindi

SATURDAY, JUNE 22, 2013

53 Agency Producer Account Supervisor Advertiser’s Supervisor Producer Director Editor Sound Studio Sound Design/Arrangement Post Production Music Account Manager Production Designer Cinematographer Director Of Photography Editing Company ProductionManager Entered By

Tony Stearns/Niko Koot Jordi Pont/Clare Pickens Josefien Olij Chris Mcbride/ Executive Producer: Debbie Turner Matthijs Van Heijningen Jono Griffith Grand Central Studios Raja Sehgal The Mill Gin Wigmore: Man Like That Jorge Fesser Sophie Becher Joost Van Gelder Joost Van Gelder Hagon Lara Baldwin MJZ London

A02/304 DIRECTION Title Client Product Advertising Agency, City Production Company, City Chief Creative Officer Executive Creative Director Copywriter Art Director Agency Producer Producer Director Editor Sound Studio Sound Design/Arrangement Post Production Cameraman Music Cinematographer Director Of Photography Other Credits Entered By

FRANCE

A03/002 BEST PRODUCTION VALUE Title Client Product Advertising Agency, City Production Company, City Creative Director Art Director Agency Producer Producer Director Editor Sound Design/Arrangement Post Production Music Account Manager Production Designer Special Effects/ Computer Graphics Cinematographer Director Of Photography Editing Company ProductionManager Other Credits

UNITED KINGDOM

Entered By A03/032 BEST PRODUCTION VALUE Title Client Product Advertising Agency, City Production Company, City Chief Creative Officer Executive Creative Director Copywriter Art Director Agency Producer Producer Director

THE LOVER COME4 NON-PROFIT PORN SITE BEING Boulogne Billancourt HENRY DE CZAR Paris/BACON Frederiksberg Alasdhair Macgregor Hastie Thierry Buriez Riccardo Fregoso Julien Chiapolini Maxime Boiron Jean Ozannat Jeppe Ronde Olivier Bugge Coutte \else Anaïs Khout @\else Digital District And \else Sebastian Bienkov Ryuichi Sakamoto/Jd023 Sebastian Bienkov Sebastian Bienkov Sound Producer: Valery Pellegrini BEING Boulogne Billancourt

MEET THE SUPERHUMANS CHANNEL 4 ON AIR TV PROMOTION 4creative London 4creative London Tom Tagholm Tom Tagholm Gwilym Gwillim/Rory Fry Gwilym Gwillim/Rory Fry Tom Tagholm Tim Hardy - Stitch Rich Martin - Envy Moving Picture Company Public Enemy - Harder Than You Think Olivia Browne Will Htay Vfx Supervisor - Michael Gregory Luke Scott Luke Scott Stitch Simon Maniora Acting Head Of Marketing - James Walker/ VFX Producer - Tim Phillips/ Exec Producer - Shananne Lane 4creative London USA TRUCE LOGITECH LOGITECH - UE DOJO San Francisco PRETTYBIRD Culver City Geoff Edwards/Mauro Alencar Geoff Edwards/Mauro Alencar Justin Kramm John O’hea David Verhoef Kerstin Emhoff/Ali Brown/Mark Hall Paul Hunter


D7-FilmCRAFTWin+A_Mise en page 1 22/06/13 00:24 Page54

FILM CRAFT WINNERS

54 Editor Production Designer Cinematographer Director Of Photography Editing Company ProductionManager Entered By

Stephen Berger Ged Clarke Frederik Backar Frederik Backar Final Cut Mark Hall PRETTYBIRD Culver City

A04/194 CINEMATOGRAPHY Title Client Product Advertising Agency, City Production Company, City Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Producer Director Sound Studio Post Production Account Manager Cinematographer Director Of Photography Entered By

FRANCE

A05/150 EDITING Title Client Product Advertising Agency, City Production Company, City Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Producer Director Editor Sound Studio Post Production Music Account Manager Planner Production Designer Cinematographer Director Of Photography Other Credits

BRAZIL

Entered By A05/166 EDITING Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Producer Director Editor Sound Studio Post Production Cameraman Lighting Music Account Manager Planner Cinematographer Director Of Photography Editing Company ProductionManager Entered By

BACK TO WATER TRIBORD - OXYLANE GROUP SWIMSUITS RANGE 2012 FRED & FARID PARIS MOONWALK FILMS Paris Fred/Farid Rayhaan Khodabux/Pierre Jouffray Rayhaan Khodabux/Pierre Jouffray Karim Naceur Bérengère Mangin Arnaud Gauquelin/David Martinelly Gaspard Chevance Christopher Hewitt Spock Production Nighshift Alice Lombard Christopher Hewitt Nicolas Karakatsanis FRED & FARID PARIS

SOUL LEICA STORE SÃO PAULO LEICA M-MONOCHROM F/NAZCA SAATCHI & SAATCHI São Paulo SENTIMENTAL FILME São Paulo Fabio Fernandes/Eduardo Lima Thiago Carvalho Bruno Oppido/João Linneu Victor Alloza Marcello Penna Luiz Marinho Satélite Team Vellas Talles Martins Satélite çudio Sindicato Kito Siqueira/Fernando Rojo/Title: Alma Melanie Zmetek José Porto/Rafael Paes Vellas André Faccioli - Vellas André Faccioli Head Of Art: João Linneu/ Voice-Over: Christine Behm F/NAZCA SAATCHI & SAATCHI São Paulo UNITED KINGDOM VODAFONE - KISS VODAFONE GROUP MOBILE PHONE PROVIDER GREY LONDON ACADEMY FILMS London Nils Leonard Jonathan Marlow Leo Rayman Jonathan Marlow Ange Eleini Natalie Graeme Mel Hopkins Tbc Frederic Planchon Sam Rice Edwards Factory MPC Alex Barber Alex Barber Ludovico Einaudi Ayesa Datoo Leo Rayman Alex Barber Alex Barber The Assembly Rooms Bugs Hartley GREY LONDON

A06/135 SCRIPT Title Client Product Advertising Agency, City Production Company, City Chief Creative Officer Creative Director Producer Director Sound Studio Sound Design/Arrangement Animation Production Designer Special Effects/ Computer Graphics Cinematographer Director Of Photography ProductionManager Entered By

USA

A07/007 BEST USE OF MUSIC Title Client Product Advertising Agency, City Production Company, City Creative Director Art Director Agency Producer Producer Director Editor Sound Studio Sound Design/Arrangement Post Production Music Account Manager Production Designer Cinematographer Director Of Photography Editing Company ProductionManager Other Credits

UNITED KINGDOM

Entered By A08/007 SOUND DESIGN Title Client Product Advertising Agency, City Production Company, City Executive Creative Director Creative Director Copywriter Art Director Producer Director Editor Sound Studio Sound Design/Arrangement Cameraman Music Director Of Photography Entered By A08/059 SOUND DESIGN Title Client Product Advertising Agency, City Production Company, City Copywriter Art Director Producer Director Editor Sound Studio Sound Design/Arrangement

ENDANGERED APES A PROJECT OF THE CONSERVATION TRUST CHARITY OGILVY & MATHER Chicago THE CARTEL Los Angeles Joe Sciarrotta Mitch Gordon/Chris Turner Larry Byrne Paul Dektor Optimus Joel Anderson Mass Market Paul Dektor Legacy Effects/Stan Winston Paul Dektor Paul Dektor Marie Goss OGILVY & MATHER Chicago

MEET THE SUPERHUMANS CHANNEL 4 ON AIR TV PROMOTION 4creative London 4creative London Tom Tagholm Tom Tagholm Gwilym Gwillim/Rory Fry Gwilym Gwillim/Rory Fry Tom Tagholm Tim Hardy - Stitch Music Supervisor - Alice Godfrey Rich Martin - Envy Moving Picture Company Public Enemy - Harder Than You Think Olivia Browne Will Htay Luke Scott Luke Scott Stitch Simon Maniora Acting Head Of Marketing - James Walker/ VFX Producer - Tim Phillips/ Exec Producer - Shananne Lane 4creative London INDIA PARALLEL JOURNEYS NIKE INDIA NIKE APPAREL JWT INDIA Bangalore RAMESH DEO PRODUCTIONS Mumbai Senthil Kumar Senthil Kumar Senthil Kumar Senthil Kumar Apurba Sengupta Abhinay Deo Huzefa Lokhandwala Wah Wah Music Dhruv Ghanekar and Joseph George 2nd Unit Dop: Tapan Basu Music Director: Dhruv Ghanekar And Voice Percussionist: Taufiq Qureshi Jakob Ihre RAMESH DEO PRODUCTIONS Mumbai DENMARK AW COLLECTION 2012 HAN KJØBENHAVN HAN KJØBENHAVN SPOILED PRODUCTIONS Copenhagen/ HAN KJOBENHAVN Copenhagen SPOILED PRODUCTIONS Copenhagen Jannik Davidsen/Casper Balslev Jannik Davidsen/Casper Balslev Thor Brammer Jacobsen/Cathrine Bjørn Casper Balslev Anders Albjerg Martin Dirkov Martin Dirkov

SATURDAY, JUNE 22, 2013

Post Production Cameraman Music Production Designer Cinematographer Director Of Photography Editing Company ProductionManager Other Credits Entered By

Lasse Marcussen/Cameo Spoiled Productions Martin Dirkov Rasmus With Niels Thastum Niels Thastum Spoiled Productions Lui Visbo Grade: Lasse Marcussen/Cameo DDB COPENHAGEN Copenhagen

A09/100 VISUAL EFFECTS Title Client Product Advertising Agency, City Production Company, City

FRANCE

Executive Creative Director Creative Director Copywriter Art Director Agency Producer Director Sound Studio Sound Design/Arrangement Animation Music Account Manager Special Effects/ Computer Graphics Other Credits ouh Entered By A10/038 ANIMATION Title Client Product Production Company, City Chief Creative Officer Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Advertiser’s Supervisor Producer Director Post Production Animation Music Account Manager Planner Special Effects/ Computer Graphics Other Credits Entered By A10/053 ANIMATION Title Client Product Advertising Agency, City Executive Creative Director Creative Director Copywriter Art Director Agency Producer Account Supervisor Producer Director Animation Music Account Manager Production Designer Entered By

INSTINCT OF COLOR O.P.I NAIL POLISH DAN\PARIS CAPORAL FILMS Paris/ \ELSE Boulogne-Billancourt Philippe Simonet Franck Botbol - Hugues Cholez - Nathalie Huni Fabien Duval Alexandre Henry Guillaume Faurel Hans Emanuel \else Benoit Dunaigre/Marie Roche Christophe Courty C2c/Down The Road Diane Attar Christophe Courty 3d : Valentin Gault/David Locard/Younes ChekDAN\PARIS THE NETHERLANDS THE ART OF RAW: THE UNLIMITED POSSIBILITIES OF DENIM G-STAR RAW RETAIL GLASSWORKS Amsterdam G-Star Raw G-Star Raw G-Star Raw G-Star Raw G-Star Raw G-Star Raw G-Star Raw G-Star Raw Glassworks Amsterdam Glassworks Amsterdam Glassworks Amsterdam Glassworks Amsterdam “puppy” By Skrillex G-Star Raw G-Star Raw 3d By Glassworks Amsterdam Music Post Production By Kaisersound Amsterdam G-STAR RAW Amsterdam AUSTRALIA DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE John Mescall Pat Baron John Mescall Pat Baron Mark Bradley/Cinnamon Darvall Adrian Mills Cinnamon Darvall John Mescall/Pat Baron Julian Frost Ollie Mcgill Alec Hussain Pat Baron McCANN MELBOURNE


55

BRANDED CONTENT & ENTERTAINMENT GRAND PRIX

GRAND PRIX WINNER BRANDED CONTENT & ENTERTAINMENT THE BEAUTY INSIDE INTEL + TOSHIBA PEREIRA & O’DELL SAN FRANSCISCO USA

SATURDAY, JUNE 22, 2013

D7-GP-BRAND.indd 55

22/06/13 00:08


D7-BrandWin+A_Mise en page 1 22/06/13 00:31 Page56

56

BRANDED CONTENT & ENTERTAINMENT WINNERS GRAND PRIX A01/036 USA BEST FICTIONAL PROGRAM, SERIES OR FILM WHERE A CLIENT HAS SUCCESSFULLY CREATED A DRAMA, COMEDY OR MINISERIES AROUND A PRODUCT OR BRAND Title THE BEAUTY INSIDE Client INTEL + TOSHIBA Product/Service TOSHIBA LAPTOP WITH INTEL INSIDE Contributing Company, City PEREIRA & O’DELL San Francisco Chief Creative Officer Pj Pereira, Pereira/O’Dell Executive Creative Director Jaime Robinson, Pereira/O’Dell Creative Director Jason Apaliski, Pereira/O’Dell Copywriter Neil Ramanan, Pereira/O’Dell Art Director Chaz Whitworth, Pereira/O’Dell Vice President Of Production Jeff Ferro, Pereira/O’Dell Agency Film Producer Elisa Moore, Pereira/O’Dell Senior Interactive Producer Erin Dahlbeck Davis, Pereira/O’Dell Strategy Director Justin Cox, Pereira/O’Dell Vice of President Of Media Josh Brandau, Pereira/O’Dell Media Supervisor Dan Beer, Pereira/O’Dell Business Affairs Director Xandra Ess, Pereira/O’Dell Vp/Director Account Service Gary Theut, Pereira/O’Dell Account Director Henry Arlander, Pereira/O’Dell Director Drake Doremus, B Reel Films Film Editor Annette Davey, Independent Production Company B Reel Editorial Company Lost Planet Graphics Laundry Visual Effects/Online N Tropic Entered By PEREIRA & O’DELL San Francisco

GOLD AWARDS A01/042 CANADA BEST FICTIONAL PROGRAM, SERIES OR FILM WHERE A CLIENT HAS SUCCESSFULLY CREATED A DRAMA, COMEDY OR MINISERIES AROUND A PRODUCT OR BRAND Title THE MOVIE OUT HERE Client LABATT BREWERIES OF CANADA Product/Service KOKANEE Contributing Company, City GRIP LIMITED Toronto Creative Director Randy Stein, Grip Limited Scott Dube, Grip Limited Art Director Catherine Allen, Grip Limited Copywriter Ian Simpson, Grip Limited Screenwriter David Chiavegato, Grip Limited Rich Pryce-Jones, Grip Limited Agency Producer Laurie Maxwell, Grip Limited Interactive Art Director Joel Holtby, Grip Limited Hiten Patel, Grip Limited Designer Andy Slater, Grip Limited Account Services Director Martin McClorey, Grip Limited Account Services Manager Brendon Sargent, Grip Limited Account Coordinator Matthew Yip, Grip Limited Client Services Director John Miller, Grip Limited Editor Griff Henderson, Poster Boy Director Davis Hicks, Sons And Daughters Interactive Producer Todd Harrison, Grip Limited Interactive Copywriter Naeem Ghafari, Grip Limited Associate Technical Director Dylan Dempsey, Grip Limited Director Of Technology Justin Krinke, Grip Limited Entered By GRIP LIMITED Toronto A02/085 USA BEST NON-FICTION PROGRAM, SERIES OR FILM WHERE A CLIENT HAS SUCCESSFULLY CREATED A REALITY, DOCUMENTARY OR ENTERTAINMENT SHOW AROUND A PRODUCT(S) OR BRAND(S) Title A BOY AND HIS ATOM: THE WORLD’S SMALLEST MOVIE Client IBM Product/Service IBM RESEARCH Contributing Company, City OGILVY NEW YORK Chief Creative Officer/Na Steve Simpson, Ogilvy/Mather Executive Creative Director Susan Westre, Ogilvy/Mather Group Creative Directors Mike Hahn/Ryan Blank, Ogilvy/Mather Associate Creative Directors Niels West/Ricardo Leme Lopes, Ogilvy/Mather Copywriter Lauren Costa, Ogilvy/Mather Art Director Ramona Todoca, Ogilvy/Mather Producers Lee Weiss/Alicia Zuluaga/ Julie Teicher, Ogilvy/Mather Group Planning Director Magnus Blair, Ogilvy/Mather Digital Strategy Priya Varadachary/Sissi Nie, Ogilvy/Mather Social Geoffrey Colon/Stuart Tracte, Social@ogilvy Media Nitin Sinha/Katherine Moore, Ogilvy/ Mather Video Strategy Rob Davis/Justine Herz/

Account Production Editing Executive Music Producer Audio Post Production

Animation Scientist/Animator Entered By

Marcus Andrew, Ogilvy/Mather Kimberly Duffy/Nicole Vilalte/ Kaitlin Giannetti/Carin Pinto, Ogilvy/Mather Sam Penfield/Leanne Amos/ Nico Casavecchia/Eloi Moli, 1st Ave Machine Peter Mostert/Lauren Basile, Hooligan Karl Westman, Ogilvy/Mather Evan Mangiamele/Jodi Levine/ Philip Loeb, Heard City Michelle Seidenfrau/Beau Burrows/ Andrew Garrahan/Greg Anderson/ Kathy Hofman, 1st Ave Machine Punga Andreas Heinrich/Christopher Lutz/ Ileana Rau/Susanne Bowman , IBM OGILVY NEW YORK

A02/098 BRAZIL BEST NON-FICTION PROGRAM, SERIES OR FILM WHERE A CLIENT HAS SUCCESSFULLY CREATED A REALITY, DOCUMENTARY OR ENTERTAINMENT SHOW AROUND A PRODUCT(S) OR BRAND(S) Title REAL BEAUTY SKETCHES Client UNILEVER Product/Service DOVE MASTERBRAND Contributing Company, City OGILVY BRASIL São Paulo Vp Creative Director Anselmo Ramos, Ogilvy Brasil Executive Creative Director Roberto Fernandez/Paco Conde, Ogilvy Brasil Copywriter Hugo Veiga, Ogilvy Brasil Art Director Diego Machado, Ogilvy Brasil Illustrator Gil Zamora, Zamora Desing Producer Veronica Beach/Renata Neumann, Ogilvy Brasil Account Director Ricardo Honegger/Thiago Lima, Ogilvy Brasil Head Of Client Service Valeria Barone, Ogilvy Brasil Account Supervisor Deborad Lederman, Ogilvy Brasil Planner Mollie Hill, Ogilvy Brasil Head Of Digital Daniel Tartaro, Ogilvy Brasil Project Manager Wagner Gomes, Ogilvy Brasil Uxd Pablo Moura/Fred Celestino, Ogilvy Brasil Director John X Carey, Paranoid US Advertiser’s Supervisor Steve Miles/Fernando Machado/ Kathleen Ryan/Stacie Bright/ Debbie Weinstein, Unilever Producer Phillip Owens/Keith Kenniff, Paranoid US Sound Mix Sam Casas, Lime Studio Color Grading Sean Coleman, Company 3 Editorial Grading Paul Kumpata, Rock Paper Scissor Online A52 Staff, A52 Entered By OGILVY BRASIL São Paulo A03/029 BRAZIL BEST BRAND OR PRODUCT INTEGRATION INTO A FEATURE FILM, EXISTING TV SHOW AND/OR SERIES Title DEFORESTED FIELD Client WWF Product/Service WWF Contributing Company, City GREY 141 GROUP São Paulo Film Director Matheus Ruas, Studio Fly Account Supervisor Alberto Damasceno, Grey 141 Account Manager Raquel Abdala, Grey 141 Account Director Letícia Meira, Grey 141 RTVC Renata Ruas, Grey 141 Natacha Veiga, Grey 141 Copywriter Paulo Amaral, Grey 141 Guilherme Camargos, Grey 141 Marcos Piccinini, Grey 141 Art Director Eduardo Nose, Grey 141 Lucas Heck, Grey 141 Creative Director Daniel Perez, Grey 141 Pedro Cappeletti, Grey 141 Executive Creative Director Pedro Cappeletti, Grey 141 Chief Creative Officer Pedro Cappeletti, Grey 141 Entered By GREY 141 GROUP São Paulo A04/075 CHINA BEST USE OR INTEGRATION OF USER-GENERATED CONTENT Title BUILDING THE PEOPLE’S CAR Client VOLKSWAGEN GROUP CHINA Product/Service THE PEOPLE’S CAR PROJECT Contributing Company, City PROXIMITY BEIJING/ GOODSTEIN & PARTNERS Beijing ECD Georg Warga, Goodstein Post Producer Joy Wang, Pixomondo AD Wil Manning, Pixomondo Editor Nelson Quan, Pixomondo AD John Dietz, Pixomondo Ep/Producer Jan Heinze/Iva Modrah, Pixomondo

SATURDAY, JUNE 22, 2013

DOP Director MD Accounts Team Social Team Project Manager Head Of IA Agency Producer Designers Art Directors Copywriters ACD Brand Management Entered By

Paul Morris/Jay Hubert Kenneth Bi Alex Csergo, Proximity China Enko Von Arnim/Lorraine Zhang/ Carolyn Yu/Olivia Ding, Proximity China Tobias Bordal/Maggie Ge, Proximity China Catherine Liu, Proximity China Cameron Rimington, Proximity China Maureen Sherrard, Proximity China Sofia Lv/ Zoro Cui/ Sophie D’agostino, Proximity China Andy Li/Felipe Ferreira, Proximity China Derek Liu/Vivian Liu, Proximity China Daryl Villanueva/Flavio Vidigal, Proximity China Greenkern PROXIMITY BEIJING

A05/039 USA BEST USE OR INTEGRATION OF EXPERIENTIAL EVENTS Title DOUBLE LOOP DARE Client MATTEL Product/Service HOT WHEELS Contributing Company, City MISTRESS Venice Creative Director Damien Eley, Mistress Scott Harris, Mistress Strategy Director Jens Stoelken, Mistress Christian Jacobsen, Mistress Design/Interactive Director Blake E. Marquis, Mistress Writer Guy Helm, Mistress Art Director Elisa Tan, Mistress Writer Shelley Chidley, Mistress Producer Kay Lynn Dutcher, Mistress Brand Director Brittany Driscoll, Mistress Director Mike ‘Mouse’ McCoy, Bandito Brothers Producer Ryan Slavin, Bandito Brothers Editor Jeff Tober, Bandito Brothers VFX Producer Sean Cushing, Cantina Creative VFX Creative Director Stephen Lawes, Cantina Creative VP Boys Marketing Simon Waldron, Mattel VP Design Felix Holst, Mattel Marketing Director Anye Deanna, Mattel Marketing Manager Missy Alpert, Mattel Chris Boumann, Mattel Executive Producer Suzanne Hargrove , Bandito Brothers Entered By MISTRESS Venice A05/167 USA BEST USE OR INTEGRATION OF EXPERIENTIAL EVENTS Title YES, VIRGINIA THE MUSICAL Client MACY’S Product/Service DEPARTMENT STORE Contributing Company, City JWT NEW YORK Chief Creative Officer North America Jeff Benjamin, JWT New York Co-Chief Creative Officers New York Matt Macdonald/Ryan Kutscher, JWT New York Chief Integration Officer/ President NA Mike Geiger, JWT New York Creative Directors Craig Love/Shayne Millington, JWT New York Writer/Lyricist/Composer William Schermerhorn/Wesley Whatley, Macy’s Parade And Entertainment Group Art Directors/Copywriter Raihana Halim/Ben Chiang/ Justine Cotter, JWT New York Planning Director/User Experience/Digital Strategist Jonathan Fletcher/Jon Fishel/ Jinal Shah, JWT New York Head Of Production Sergio Lopez, JWT New York Director Of Digital Production Paul Sutton, JWT New York Executive Producer Robin Feldman, JWT New York Executive Digital Producer/ Digital Producer Margaret Mclaughlin/Vanessa Scanlan, JWT New York Senior Broadcast Producer/ Senior Line Producer Andrea Curtin/Atalie Kessler, JWT New York Director Of Technology/ Tech Lead/QA Manager Ricky Bacon/David Wu/ Jane Irzhak, JWT New York Global Business Director Claire Capeci, JWT New York Account Director Angela Rebong Brown, JWT New York Project Manager Lindsey Allen, JWT New York SVP Innovation/ VP Integrated Marketing/ Dir Integrated Marketing Joe Feczko/Betsy Spence/ Audrey De Shong, Macy’s Marketing GVP/Media/EVP Digital Media/


D7-BrandWin+A_Mise en page 1 22/06/13 00:32 Page57

BRANDED CONTENT & ENTERTAINMENT WINNERS Multicultural Advertising Tony Giannini/Jen Kasper, Macy’s Media GVP Media Relations/ VP National Media Relations/ Director Media Relations Robin Reibel/Holly Thomas/ Julie Strider, Macy’s Media Relations OVP Marketing Strategy/ Senior Marketing Manager Serena Potter/Nicole Mason, Macys.com Entered By JWT NEW YORK A06/024 AUSTRALIA BEST USE OR INTEGRATION OF MUSIC Title DUMB WAYS TO DIE Client METRO TRAINS Product/Service METRO TRAINS Contributing Company, City McCANN MELBOURNE Executive Creative Director John Mescall, McCann Creative Director Pat Baron, McCann Group Account Director Adrian Mills, McCann Senior Account Director Alec Hussain, McCann Copywriter John Mescall, McCann Senior Account Manager Tamara Broman, McCann Strategy Adrian Mills, McCann Senior Producer Mark Bradley, McCann Producer Cinnamon Darvall, McCann Composer And Producer Oliver McGill Digital Huey Groves, McCann Christian Stocker, McCann Animation Julian Frost Marketing Manager Chloe Alsop, Metro Trains General Manager/ Corporate Relations Leah Waymark, Metro Trains Art Director Pat Baron, McCann Entered By McCANN MELBOURNE A08/035 FRANCE BEST USE OR INTEGRATION OF GAMING Title SECRET PLACE Client NESTLE WATERS Product/Service PERRIER Contributing Company, City OGILVY FRANCE Paris Chief Creative Officer Chris Garbutt, Ogilvy France Creative Directors Frederic Levron/Thierry Chiumino, Ogilvy France Art Directors Baptiste Clinet/Nicolas Lautier/ Florian Bodet/Chris Rowson, Ogilvy France Copywriters Baptiste Clinet/Nicolas Lautier/ Florian Bodet, Ogilvy France Head Of Production Laure Bayle, Ogilvy France Films/Digital Producers Hugo Diaz/Diane De Bretteville/ Cyril Duval/Sandra Petrus, Ogilvy France Account Management Constance Capy Baudeau/ Stanislas Vert, Ogilvy France Film Director Laurent King Story Development Olivier Domerc Digital Director Benjamin Przespolewski Technical Director Sami Meziani Production Manager Caroline Petruccelli Production Designer Arnaud Roth Sound Franck Marchal/ Alexandre Poirier, Le Comptoir Du Son Advertiser’s Supervisors Muriel Koch/Fabienne Bravard/ Armelle Roulland, Nestle Waters Entered By OGILVY FRANCE Paris A08/042 USA BEST USE OR INTEGRATION OF GAMING Title DIKEMBE MUTOMBO’S 4 1/2 WEEKS TO SAVE THE WORLD Client OLD SPICE Product/Service OLD SPICE CHAMPION Contributing Company, City WIEDEN+KENNEDY Portland Developers Ash Warren/Nate Horstmann/Dan Will, Driftlab Animators Chris Beaver/Ed Booth/ Kellan Stover, Powerhouse Animation Studios Sound Designer Robin Arnott, N/A Composer Jukio Kallio, N/A Artist Paul Veer/Sven Ruthner, N/A Game Maker Adam Atomic/Adam Saltsman, N/A Account Supervisor Liam Doherty, Wieden+Kennedy Management Supervisor Michael Dalton, Wieden+Kennedy Account Director Jessica Monsey, Wieden+Kennedy UX Designer Jake Doran, Wieden+Kennedy Interactive Producer Ben Kendall, Wieden+Kennedy Senior Interactive Producer Mike Davidson, Wieden+Kennedy Art Director Max Stinson, Wieden+Kennedy Copywriter Andy Laugenour, Wieden+Kennedy Creative Director Craig Allen/Jason Bagley/ Matt O’rourke, Wieden+Kennedy Executive Creative Director Susan Hoffman/Joe Staples, Wieden+Kennedy Entered By WIEDEN+KENNEDY Portland

A09/090 SOUTH AFRICA BEST USE OR INTEGRATION OF DIGITAL OR SOCIAL MEDIA Title SEND YOUR FACEBOOK PROFILE TO CAPE TOWN Client CAPE TOWN TOURISM Product/Service CAPE TOWN Contributing Company, City OGILVY & MATHER CAPE TOWN/R.E.C Cape Town Chris Gotz, Ogilvy & Mather Cape Town Jacques Massardo, Ogilvy & Mather Cape Town Nicholas Wittenberg, Ogilvy & Mather Cape Town Tommy Le Roux, Ogilvy & Mather Cape Town Gareth Mcpherson, Ogilvy & Mather Cape Town Adrian Varkel, Ogilvy & Mather Cape Town Matthew Pullen, Ogilvy & Mather Cape Town Emma Butlin, Ogilvy & Mather Cape Town Dean Paradise, Ogilvy & Mather Cape Town Kate Desmarais, Ogilvy & Mather Cape Town Fred Cilliers, Ogilvy & Mather Cape Town Andrew Pullen, Ogilvy & Mather Cape Town Shelley Broad, Ogilvy & Mather Cape Town Lisa Clarke, Ogilvy & Mather Cape Town Kurt Paulse, Ogilvy & Mather Cape Town Mike Wood, R.e.c (Record.edit.create) Kaif Ahmed, R.e.c (Record.edit.create) Dave Jackson, R.e.c (Record.edit.create) Kamilla Nurock, R.e.c (Record.edit.create) Entered By OGILVY & MATHER CAPE TOWN A09/114 THE PHILIPPINES BEST USE OR INTEGRATION OF DIGITAL OR SOCIAL MEDIA Title SCREEN-AGE LOVE STORY Client PLDT Product/Service MYDSL Contributing Company, City ACE SAATCHI & SAATCHI Manila Executive Creative Director Andre Petch, Ace Saatchi/Saatchi VP/Creative Director Trixie Diyco, Ace Saatchi/Saatchi Creative Director Greg Martin, Ace Saatchi/Saatchi Head Of Art Denise Tee, Ace Saatchi/Saatchi Copy Writer Paw Berroya, Ace Saatchi/Saatchi Gelo Suarez, Ace Saatchi/Saatchi Jordan Santos, Ace Saatchi/Saatchi Petra Magno, Ace Saatchi/Saatchi Sara Badr, Ace Saatchi/Saatchi Art Director Glenn Lalogan, Ace Saatchi/Saatchi Entered By ACE SAATCHI & SAATCHI Manila A10/015 AUSTRALIA BEST INTEGRATED CONTENT CAMPAIGN Title DUMB WAYS TO DIE Client METRO TRAINS Product/Service METRO TRAINS Contributing Company, City McCANN MELBOURNE Executive Creative Director John Mescall, McCann Creative Director Pat Baron, McCann Group Account Director Adrian Mills, McCann Senior Account Director Alec Hussain, McCann Copywriter John Mescall, McCann Senior Account Manager Tamara Broman, McCann Strategy Adrian Mills, McCann Senior Producer Mark Bradley, McCann Producer Cinnamon Darvall, McCann Composer And Producer Oliver McGill Digital Huey Groves, McCann Christian Stocker, McCann Animation Julian Frost Marketing Manager Chloe Alsop, Metro Trains General Manager/ Corporate Relation Leah Waymark, Metro Trains Art Director Pat Baron, McCann Entered By McCANN MELBOURNE A10/053 USA BEST INTEGRATED CONTENT CAMPAIGN Title PROMETHEUS INTEGRATED CAMPAIGN Client TWENTIETH CENTURY FOX Product/Service PROMETHEUS FILM Contributing Company, City IGNITION INTERACTIVE Santa Monica ECD/Creative Director Evan Dehaven/ Chris Eyerman, Ignition Interactive Producers Maiko Sakurai/Parker Sapp/ Jamie Somphanthabansouk/ Sheila Iverson, Ignition Interactive Social Media James Cobo/Amber Eyerman/ Lindsey Shaw, Ignition Interactive Developers Matt Johnston/Matthew Goshman/ Matt Matijevich/ Thomas Mulloy, Ignition Interactive Art Director Nick Boes, Ignition Interactive Designers Andy Burdin/Nick Jones/ Wilson Saloj, Ignition Interactive

SATURDAY, JUNE 22, 2013

Copywriters Chief Operations Officer Creative Director Copywriter Executive Producer Directors Cinematographer Post Production Facility Editors Post Production Facility Entered By

Ashley Crandall/Nina Kauffman And Meredith Rose, Ignition Interactive Anton Molleda, Plain Concepts Ridley Scott, RSA Damon Lindelof, RSA Caspar Delaney, RSA Johnny Hardstaff/Luke Scott, RSA Mark Patten, RSA RSA/Absolute/Hoxton Redsox Ed Cheeseman/Ben Harrex/ Owynne Dawkins, RSA Absolute/Hoxton Redsox IGNITION INTERACTIVE Santa Monica

A10/069 USA BEST INTEGRATED CONTENT CAMPAIGN Title THE BEAUTY INSIDE Client INTEL + TOSHIBA Product/Service TOSHIBA LAPTOP WITH INTEL INSIDE Contributing Company, City PEREIRA & O’DELL San Francisco Chief Creative Officer Pj Pereira, Pereira & O’Dell Executive Creative Director Jaime Robinson, Pereira & O’Dell Creative Director Jason Apaliski, Pereira & O’Dell Copywriter Neil Ramanan, Pereira & O’Dell Art Director Chaz Whitworth, Pereira & O’Dell VP Of Production Jeff Ferro, Pereira & O’Dell Agency Film Producer Elisa Moore, Pereira & O’Dell Senior Interactive Producer Erin Dahlbeck Davis, Pereira & O’Dell Strategy Director Justin Cox, Pereira & O’Dell Vp Of Media Josh Brandau, Pereira & O’Dell Media Supervisor Dan Beer, Pereira & O’Dell Business Affairs Director Xandra Ess, Pereira & O’Dell VP/Director Account Service Gary Theut, Pereira & O’Dell Account Director Henry Arlander, Pereira & O’Dell Director Drake Doremus, B Reel Films Film Editor Annette Davey, Independent Production Company B Reel Editorial Company Lost Planet Graphics Laundry Visual FX/Online N Tropic Entered By PEREIRA & O’DELL San Francisco A10/074 CANADA BEST INTEGRATED CONTENT CAMPAIGN Title THE MOVIE OUT HERE Client LABATT BREWERIES OF CANADA Product/Service KOKANEE Contributing Company, City GRIP LIMITED Toronto Creative Director Randy Stein, Grip Limited Scott Dube, Grip Limited Art Director Catherine Allen, Grip Limited Copywriter Ian Simpson, Grip Limited Screenwriter David Chiavegato, Grip Limited Rich Pryce-Jones, Grip Limited Agency Producer Laurie Maxwell, Grip Limited Interactive Art Director Joel Holtby, Grip Limited Hiten Patel, Grip Limited Designer Andy Slater, Grip Limited Account Services Director Martin McClorey, Grip Limited Account Services Manager Brendon Sargent, Grip Limited Account Coordinator Matthew Yip, Grip Limited Client Services Director John Miller, Grip Limited Editor Griff Henderson, Poster Boy Director Davis Hicks, Sons And Daughters Interactive Producer Todd Harrison, Grip Limited Interactive Copywriter Naeem Ghafari, Grip Limited Associate Technical Director Dylan Dempsey, Grip Limited Director Of Technology Justin Krinke, Grip Limited Entered By GRIP LIMITED Toronto A10/121 THE PHILIPPINES BEST INTEGRATED CONTENT CAMPAIGN Title SCREEN-AGE LOVE STORY Client PLDT Product/Service MYDSL Contributing Company, City ACE SAATCHI & SAATCHI Manila Art Director Glenn Lalogan, Ace Saatchi/Saatchi Copy Writer Sara Badr, Ace Saatchi/Saatchi Petra Magno, Ace Saatchi/Saatchi Jordan Santos, Ace Saatchi/Saatchi Gelo Suarez, Ace Saatchi/Saatchi Paw Berroya, Ace Saatchi/Saatchi Head Of Art Denise Tee, Ace Saatchi/Saatchi Creative Director Greg Martin, Ace Saatchi/Saatchi VP/Creative Director Trixie Diyco, Ace Saatchi/Saatchi Executive Creative Director Andre Petch, Ace Saatchi/Saatchi Entered By ACE SAATCHI & SAATCHI Manila

57


D7-BrandWin+A_Mise en page 1 22/06/13 00:32 Page58

58

BRANDED CONTENT & ENTERTAINMENT WINNERS

SILVER AWARDS

Entered By

A01/018 GREECE BEST FICTIONAL PROGRAM, SERIES OR FILM WHERE A CLIENT HAS SUCCESSFULLY CREATED A DRAMA, COMEDY OR MINISERIES AROUND A PRODUCT OR BRAND Title LOVE IN THE END Client MONDELEZ INTERNATIONAL Product/Service LACTA Contributing Company, City OGILVYONE WORLDWIDE ATHENS/ BOLD OGILVY & MATHER Athens Executive Creative Director Panos Sambrakos, Ogilvyone Athens Creative Director Konstina Chatzaki, Ogilvyone Athens Associate Creative Director Franceska Galafti, Ogilvyone Athens Art Director Konstantinos Penlidis, Ogilvyone Athens Account Director Christina Alifakioti, Ogilvyone Athens Annita Galanopoulou, Bold Ogilvy/Mather Account Manager Katerina Makridou-Oraiopoulou, Ogilvyone Athens Aristea Papazoglou, Bold Ogilvy/Mather Director Vasilis Kehagias, Cl Productions Screenwriter Panagiotis Iosifelis, Cl Productions Producer Kostas Lampropoulos, Cl Productions Editor Lampis Charalampidis, Cl Productions Cinematographer George Papandrikopoulos, Cl Productions Producer Manos Krezias, Odeon S.a. Comercial Director Mike Argiris, Odeon S.a. Creative Technologist Manolis Mavrikakis, Ogilvyone Athens Lead Programmer George Alatzas, Ogilvyone Athens Entered By OGILVYONE WORLDWIDE ATHENS

A04/049 USA BEST USE OR INTEGRATION OF USER-GENERATED CONTENT Title THE BEAUTY INSIDE Client INTEL + TOSHIBA Product/Service TOSHIBA LAPTOP WITH INTEL INSIDE Contributing Company, City PEREIRA & O’DELL San Francisco Chief Creative Officer Pj Pereira, Pereira/O’Dell Executive Creative Director Jaime Robinson, Pereira/O’Dell Creative Director Jason Apaliski, Pereira/O’Dell Copywriter Neil Ramanan, Pereira/O’Dell Art Director Chaz Whitworth, Pereira/O’Dell Vice President Of Production Jeff Ferro, Pereira/O’Dell Agency Film Producer Elisa Moore, Pereira/O’Dell Senior Interactive Producer Erin Dahlbeck Davis, Pereira/O’Dell Strategy Director Justin Cox, Pereira/O’Dell VP Of Media Josh Brandau, Pereira/O’Dell Media Supervisor Dan Beer, Pereira/O’Dell Business Affairs Director Xandra Ess, Pereira/O’Dell VP/Director Account Service Gary Theut, Pereira/O’Dell Account Director Henry Arlander, Pereira/O’Dell Director Drake Doremus, B Reel Films Film Editor Annette Davey, Independent Production Company B Reel Editorial Company Lost Planet Graphics Laundry Visual Effects/Online N Tropic Entered By PEREIRA & O’DELL San Francisco

A01/022 USA BEST FICTIONAL PROGRAM, SERIES OR FILM WHERE A CLIENT HAS SUCCESSFULLY CREATED A DRAMA, COMEDY OR MINISERIES AROUND A PRODUCT OR BRAND Title UNCLE DREW Client PEPSI Product/Service PEPSI MAX Contributing Company, City THE MARKETING ARM Dallas/ THE MARKETING ARM Dallas Creative Director Marc Gilbar, Davie Brown Entertainment/ The Marketing Arm Copywriter Marc Gilbar, Davie Brown Entertainment/ The Marketing Arm Account Director Tom Meyer, Davie Brown Entertainment/ The Marketing Arm Account Executive Abby Jackson, Davie Brown Entertainment/ The Marketing Arm Director Jonathan Klein Producer Angie Revel Director Of Photography Brian Thomas Special Effects Make-Up Ed French Editorial Rock Paper Scissors Editor Damion Clayton Music Beacon Streat Studios Sound Mix Heard Ciry Social Media Fanscape Entered By THE MARKETING ARM Dallas

A04/081 USA BEST USE OR INTEGRATION OF USER-GENERATED CONTENT Title YES, VIRGINIA THE MUSICAL Client MACY’S Product/Service DEPARTMENT STORE Contributing Company, City JWT NEW YORK Chief Creative Officer North America Jeff Benjamin, JWT New York Co-Chief Creative Officers New York Matt MacDonald/Ryan Kutscher, JWT New York Chief Integration Officer/ President NA Mike Geiger, JWT New York Creative Directors Craig Love/Shayne Millington, JWT New York Writer/Lyricist/Composer William Schermerhorn/Wesley Whatley, Macy’s Parade And Entertainment Group Art Directors/Copywriter Raihana Halim/Ben Chiang/ Justine Cotter, JWT New York Planning Director/ User Experience/Digital Strategist Jonathan Fletcher/Jon Fishel/ Jinal Shah, JWT New York Head Of Production Sergio Lopez, JWT New York Director Of Digital Production Paul Sutton, JWT New York Executive Producer Robin Feldman, JWT New York Executive Digital Producer/ Digital Producer Margaret Mclaughlin/ Vanessa Scanlan, JWT New York Senior Broadcast Producer/ Senior Line Producer Andrea Curtin/Atalie Kessler, JWT New York Director Of Technology/ Tech Lead/QA Manager Ricky Bacon/David Wu/ Jane Irzhak, JWT New York Global Business Director Claire Capeci, JWT New York Account Director Angela Rebong Brown, JWT New York Project Manager Lindsey Allen, JWT New York SVP Innovation/ VP Integrated Marketing/ Dir Integrated Marketing Joe Feczko/Betsy Spence/ Audrey De Shong, Macy’s Marketing GVP/Media/EVP Digital Media/ Multicultural Advertising Tony Giannini/Jen Kasper, Macy’s Media GVP Media Relations/ VP National Media Relations/ Director Media Relations Robin Reibel/Holly Thomas/ Julie Strider, Macy’s Media Relations OVP Marketing Strategy/ Senior Marketing Manager Serena Potter/Nicole Mason, Macys.com Entered By JWT NEW YORK

A02/033 USA BEST NON-FICTION PROGRAM, SERIES OR FILM WHERE A CLIENT HAS SUCCESSFULLY CREATED A REALITY, DOCUMENTARY OR ENTERTAINMENT SHOW AROUND A PRODUCT(S) OR BRAND(S) Title FROM SHELTER TO STAGE Client MARS PETCARE US Product/Service PEDIGREE® Contributing Company, City STARCOM MEDIAVEST GROUP Chicago Development Executive Lizzie Levin, Starcom MediaVest Group VP/Director Erin Vogel, Starcom MediaVest Group Amy Harris, Starcom MediaVest Group Entered By STARCOM MEDIAVEST GROUP Chicago A03/032 USA BEST BRAND OR PRODUCT INTEGRATION INTO A FEATURE FILM, EXISTING TV SHOW AND/OR SERIES Title THE BEETLE SHARK CAGE Client VOLKSWAGEN Product/Service VW BEETLE Contributing Company, City MEDIACOM New York/ DEUTSCH Los Angeles/EDELMAN New York Director/Branded Content Adam Pincus, MediaCom GM/Marketing Communications Justin Osborne, Volkswagen Senior Partner/Associate Director Joanne Diaz, MediaCom Managing Partner David Fasola, MediaCom Communications Planning Director Sean Williamson, MediaCom EVP/Discovery AD Sales Scott Felenstein, Discovery Channel Director/AD Sales Marketing Mark Lewis, Discovery Channel Director/Discovery Solutions Kevin McCarthy, Discovery Channel Account Executive Stacy Tobin, Discovery Channel Creative Director Amanda Doyle, Deutsch Senior Account Supervisor Alex Milwee, Edelman

MEDIACOM New York

A05/020 GERMANY BEST USE OR INTEGRATION OF EXPERIENTIAL EVENTS Title THE ANT RALLY Client WORLDWIDE FUND FOR NATURE (WWF) Product/Service WWF Contributing Company, City BBDO GERMANY Düsseldorf Visual Effects Andreas Landgraf Editor Stephan Krause, Parasol Island/Düsseldorf DOP Ami Rodrigues Ahmet Tan Voice Over Tom Zahner

SATURDAY, JUNE 22, 2013

Sound Designer Producer

Photographer Agency Producer/Head Of TV Account Manager Account Director Copywriter Art Director/Illustration Creative Director

Creative Managing Director

Chief Creative Officer Entered By

Marco Manzo, Studio Funk/Düsseldorf Jack Gregory Donald, Parasol Island/Düsseldorf Kim Duesselberg, Parasol Island/Düsseldorf Moritz von Schroetter, Parasol Island/Düsseldorf Jochen Manz Steffen Gentis, BBDO Proximity Düsseldorf Lina Gilles, BBDO Proximity Düsseldorf Sebastian Koenen, BBDO Proximity Düsseldorf Ramón Scheffer, BBDO Proximity Düsseldorf Fabian Pensel, BBDO Proximity Düsseldorf Carsten Bolk, BBDO Proximity Düsseldorf Christian Mommertz, BBDO Proximity Düsseldorf Sebastian Hardieck, BBDO Proximity Düsseldorf Christian Mommertz, BBDO Proximity Düsseldorf Wolfgang Schneider, BBDO Germany BBDO GERMANY Düsseldorf

A05/128 MALAYSIA BEST USE OR INTEGRATION OF EXPERIENTIAL EVENTS Title TWISTED FOOTBALL Client NESTLÉ PRODUCTS Product/Service MILO CANS Contributing Company, City OGILVY MALAYSIA Kuala Lumpur Chief Creative Officer Gavin Simpson, Ogilvy Malaysia Creative Director Gavin Simpson, Ogilvy Malaysia Tan Chee Keong, Ogilvy Malaysia Art Director Tan Chee Keong, Ogilvy Malaysia Gavin Simpson, Ogilvy Malaysia Theng Lik Tat, Ogilvy Malaysia Ch’ng Kar Khuan, Ogilvy Malaysia Copywriter Andrew Low, Ogilvy Malaysia Kok Lay Choon, Ogilvy Malaysia Agency Producer Eric Yan, Ogilvy Malaysia Loo Seng Tuck, Ogilvy Malaysia Web Designer Ch’ng Kar Khuan, Ogilvy Malaysia Account Manager Nizwani Shahar, Ogilvy Malaysia Account Supervisor Armand Adnan, Ogilvy Malaysia Acount Supervisor Nicklaus Lam, Ogilvy Malaysia Director Victor Manggunio, Directors Think Tank Producer Patminder Singh, Directors Think Tank Programmer Mediacliq Music Two Am Music Studios Entered By OGILVY MALAYSIA Kuala Lumpur A05/153 BRAZIL BEST USE OR INTEGRATION OF EXPERIENTIAL EVENTS Title MY BLOOD IS RED AND BLACK Client HEMOBA/ESPORTE CLUBE VITîRIA Product/Service FOOTBALL TEAM Contributing Company, City LEO BURNETT TAILOR MADE São Paulo Chief Creative Officer Marcelo Reis, Leo Burnett Tailor Made Executive Creative Director Guilherme Jahara, Leo Burnett Tailor Made Creative Directors Marcelo Reis/Guilherme Jahara/ Rodrigo Jatene, Leo Burnett Tailor Made Art Directors Rodolfo Fernandes/Alexandre Pagano/ Guilherme Jahara, Leo Burnett Tailor Made Copywriters Erick Mendonça/ João Caetano Brasil, Leo Burnett Tailor Made Account Pablo Artega/Junior Bottura/ Anelene Putini, Leo Burnett Tailor Made Media Fernando Sales/ André Massuda, Leo Burnett Tailor Made Planner Marcello Magalhães/Tiago Lara/ Manuela Gambagorte, Leo Burnett Tailor Made Agency Producer Celso Groba/Maria Fernanda Moura/ Rafael Messias/ Camila Aquino, Leo Burnett Tailor Made Client´s Approval Adilson Baptista Jr./ Leandro Hamiro Dos Santos/ Carlos Sérgio Falcão/Alexi Portel, Hemoba/ Esporte Clube Vitória Production Company Bia Flecha/Fernando Sanches, Vetor Zero/Brasileira Filmes Photography Gabriel Teixeira Sound Company Audioboutique Locutor Wagner Moura Entered By LEO BURNETT TAILOR MADE São Paulo A06/054 POLAND BEST USE OR INTEGRATION OF MUSIC Title A CHARITY RECORD LABEL Client RAK ‘N’ROLL FOUNDATION Product/Service RAK’N’ROLL RECORDS Contributing Company, City 180HEARTBEATS+JUNG von MATT Warsaw Digital Production Director Jan Szarras, 180heartbeats+Jung V. Matt Assistant Account Executive Paulina Słota, 180heartbeats+Jung V. Matt


D7-BrandWin+A_Mise en page 1 22/06/13 00:32 Page59

BRANDED CONTENT & ENTERTAINMENT WINNERS Account Executive Designer Copywriter Concept Director Creative Director Art Director Entered By

Jolanta Mazurek, 180heartbeats+Jung V. Matt Zbigniew Flakus, 180heartbeats+Jung V. Matt Mariusz Czepiec, 180heartbeats+Jung V. Matt Tytus Klepacz, 180heartbeats+Jung V. Matt Adam Marzec, 180heartbeats+Jung V. Matt Tytus Klepacz, 180heartbeats+Jung V. Matt Adam Marzec, 180heartbeats+Jung V. Matt Mikołaj Sadowski, 180heartbeats+Jung V. Matt Mikołaj Sadowski, 180heartbeats+Jung V. Matt 180HEARTBEATS+JUNG von MATT Warsaw

A07/025 BRAZIL BEST USE OR INTEGRATION OF OFFLINE MEDIA SUCH AS PRINT, OUTDOOR ETC Title SURPRISE COLLECTION Client P&G Product/Service ARIEL Contributing Company, City AFRICA Sao Paulo Digital Strategy Fhits/UQ Bar Media Director Luiz Fernando Vieira, Africa Planning Director Ana Cortat, Africa Account Director Marcio Santoro/Cecilia Duarte/ Manuela Ramalho/Marina Damato, Africa Projects Creative Director/Media Evandro Soares, Africa Art Director Iron Brito, Africa Rafael Gil, Africa Copywriter Rodrigo Da Mata, Africa Creative Director/Art Director Paulo Coelho, Africa Creative Director/Copywriter Aricio Fortes, Africa CCO/Creative Director Sergio Gordilho, Africa Entered By AFRICA Sao Paulo

A09/075 AUSTRIA BEST USE OR INTEGRATION OF DIGITAL OR SOCIAL MEDIA Title THE STRATOS JUMP 1:350 Client REED EXHIBITIONS Product/Service MODEL MAKER FAIR Contributing Company, City OGILVY & MATHER VIENNA Copy Writer Helge Haberzettl, Ogilvy Vienna Art Director Gregor Ahman, Ogilvy Vienna Executive Creative Director Gerd Schulte-Doeinghaus, Ogilvy Vienna Art Director Michael Kaiser, Ogilvy Vienna Copy Writer Karin Schalko, Ogilvy Vienna Set Design Andreas Braunboeck, Balloonart Cameraman Wolfgang Bohusch, Sabotage Films Editor Manuel Lindinger, Sabotage Films Producer Thomas Brunner, Sabotage Films Sound Design Clemens Marx, Marx Tonkombinat Entered By OGILVY & MATHER VIENNA A09/123 USA BEST USE OR INTEGRATION OF DIGITAL OR SOCIAL MEDIA Title THE BEAUTY INSIDE Client INTEL + TOSHIBA Product/Service TOSHIBA LAPTOP WITH INTEL INSIDE Contributing Company, City PEREIRA & O’DELL San Francisco Chief Creative Officer Pj Pereira, Pereira & O’Dell Executive Creative Director Jaime Robinson, Pereira & O’Dell Creative Director Jason Apaliski, Pereira & O’Dell Copywriter Neil Ramanan, Pereira & O’Dell Art Director Chaz Whitworth, Pereira & O’Dell VP Of Production Jeff Ferro, Pereira & O’Dell Agency Film Producer Elisa Moore, Pereira & O’Dell Senior Interactive Producer Erin Dahlbeck Davis, Pereira & O’Dell Strategy Director Justin Cox, Pereira & O’Dell VP Of Media Josh Brandau, Pereira & O’Dell Media Supervisor Dan Beer, Pereira & O’Dell Business Affairs Director Xandra Ess, Pereira & O’Dell Vp/Director Account Service Gary Theut, Pereira & O’Dell Account Director Henry Arlander, Pereira & O’Dell Director Drake Doremus, B Reel Films Film Editor Annette Davey, Independent Production Company B Reel Editorial Company Lost Planet Graphics Laundry Visual FX/Online N Tropic Entered By PEREIRA & O’DELL San Francisco A10/010 USA BEST INTEGRATED CONTENT CAMPAIGN Title DAYBREAK Client AT&T Product/Service AT&T Contributing Company, City BBDO NEW YORK Chief Creative Officer David Lubars, BBDO New York Executive Creative Director Greg Hahn, BBDO New York Senior Creative Director David Carter, BBDO New York Senior Creative Director/ Copywriter Adam Reeves, BBDO New York

Creative Director/Art Director Danilo Boer, BBDO New York Executive Producers Of Content/ Development Julian Katz/Nicholas Gaul, BBDO New York Interactive Executive Producers Clemens Brandt/Joe Croson, BBDO New York Associate Interactive Producer Emily Cohen, BBDO New York Director Jon Cassar, RSA Films Executive Producers Jules Daly/Tracie Norfleet/ Tom Dunlap, RSA Films Producers Dylan Massin/Jan Wieringa, RSA Films Director Of Photography Curtis Wehr Executive Producer Tim Kring, Tim Kring Imperative Creative Director Marcus Ivarsson, North Kingdom Client Director Roger Stighäll, North Kingdom Producer Mia Berggren, North Kingdom Production Manager Linda Brockman, North Kingdom Senior Art Director Jakob Nylund, North Kingdom Design Director Robert Lindström, North Kingdom Lead 3D Artist Mathias Lindgren, North Kingdom Entered By BBDO NEW YORK A10/023 AUSTRALIA BEST INTEGRATED CONTENT CAMPAIGN Title SHARE A COKE AND A SONG Client COCA-COLA Product/Service NON-ALCOHOLIC DRINK Contributing Company, City HOST Sydney Executive Creative Director Bob Mackintosh, Host Art Director Ciaran Mccarthy, Host Copywriter Paul Calway, Host CEO Suzie Shaw, Host Business Director Callum Walker, Host Chief Planning Officer Olly Taylor, Host Planner Tom Sanders, Host Broadcast Production Director Kaija Wall, Host Print Production Director Fiona Byrne, Host Producer Matt Baker, Host Charlotte Glennon, Host Account Manager Dylan Parker, Host Head Of Design Andrew Guirguis, Host Entered By HOST Sydney A10/029 GREECE BEST INTEGRATED CONTENT CAMPAIGN Title LOVE IN THE END Client MONDELEZ INTERNATIONAL Product/Service LACTA Contributing Company, City OGILVYONE WORLDWIDE ATHENS/ BOLD OGILVY & MATHER Athens Executive Creative Director Panos Sambrakos, Ogilvyone Athens Creative Director Konstina Chatzaki, Ogilvyone Athens Associate Creative Director Franceska Galafti, Ogilvyone Athens Art Director Konstantinos Penlidis, Ogilvyone Athens Account Director Christina Alifakioti, Ogilvyone Athens Annita Galanopoulou, Bold Ogilvy/Mather Account Manager Katerina Makridou-Oraiopoulou, Ogilvyone Athens Aristea Papazoglou, Bold Ogilvy/Mather Director Vasilis Kehagias, Cl Productions Screenwriter Panagiotis Iosifelis, Cl Productions Producer Kostas Lampropoulos, Cl Productions Editor Lampis Charalampidis, Cl Productions Cinematographer George Papandrikopoulos, Cl Productions Producer Manos Krezias, Odeon S.a. Comercial Director Mike Argiris, Odeon S.a Creative Technologist Manolis Mavrikakis, Ogilvyone Athens Lead Programmer George Alatzas, Ogilvyone Athens Entered By OGILVYONE WORLDWIDE ATHENS A10/115 BRAZIL BEST INTEGRATED CONTENT CAMPAIGN Title MY BLOOD IS RED AND BLACK Client HEMOBA/ESPORTE CLUBE VITîRIA Product/Service FOOTBALL TEAM Contributing Company, City LEO BURNETT TAILOR MADE São Paulo Chief Creative Officer Marcelo Reis, Leo Burnett Tailor Made Executive Creative Director Guilherme Jahara, Leo Burnett Tailor Made Creative Directors Marcelo Reis/Guilherme Jahara/ Rodrigo Jatene, Leo Burnett Tailor Made Art Directors Rodolfo Fernandes/Alexandre Pagano/ Guilherme Jahara, Leo Burnett Tailor Made Copywriters Erick Mendonça/ João Caetano Brasil, Leo Burnett Tailor Made Account Pablo Artega/Junior Bottura/ Anelene Putini, Leo Burnett Tailor Made Media Fernando Sales/ André Massuda, Leo Burnett Tailor Made Planner Marcello Magalhães/Tiago Lara/ Manuela Gambagorte, Leo Burnett Tailor Made

SATURDAY, JUNE 22, 2013

Agency Producer

Client´s Approval

Production Company Photography Sound Company Locutor Entered By

59

Celso Groba/Maria Fernanda Moura/ Rafael Messias/ Camila Aquino, Leo Burnett Tailor Made Adilson Baptista Jr./ Leandro Hamiro Dos Santos/ Carlos Sérgio Falcão/Alexi Portel, Hemoba/ Esporte Clube Vitória Bia Flecha/Fernando Sanches, Vetor Zero/ Brasileira Filmes Gabriel Teixeira Audioboutique Wagner Moura LEO BURNETT TAILOR MADE São Paulo

BRONZE AWARDS A02/011 USA BEST NON-FICTION PROGRAM, SERIES OR FILM WHERE A CLIENT HAS SUCCESSFULLY CREATED A REALITY, DOCUMENTARY OR ENTERTAINMENT SHOW AROUND A PRODUCT(S) OR BRAND(S) Title CLOUDS OVER CUBA Client THE JFK PRESIDENTIAL LIBRARY & MUSEUM Product/Service CUBAN MISSILE CRISIS 50TH ANNIVERSARY Contributing Company, City THE MARTIN AGENCY Richmond/ TOOL Santa Monica Art Director Brian Williams, The Martin Agency Copywriter Wade Alger, The Martin Agency Creative Director Joe Alexander, The Martin Agency Director Ben Tricklebank, Tool Erich Joiner, Tool Executive Producer Dustin Callif, Tool Brian Latt, Tool Oliver Fuselier, Tool Steve Humble, The Martin Agency Agency Producer Nicole Hollis-Vitale, The Martin Agency Kristen Little, The Martin Agency Interactive Producer Kristen Koeller, Tool Design Director Matt Gase, Tool Technical Director Bartek Drozdz, Tool Head Of Digital Production Joy Kuraitis, Tool Music Plan8 Entered By THE MARTIN AGENCY Richmond A02/012 USA BEST NON-FICTION PROGRAM, SERIES OR FILM WHERE A CLIENT HAS SUCCESSFULLY CREATED A REALITY, DOCUMENTARY OR ENTERTAINMENT SHOW AROUND A PRODUCT(S) OR BRAND(S) Title GT ACADEMY USA SEASON 2 Client NISSAN NORTH AMERICA Product/Service NISSAN Contributing Company, City TBWA\CHIAT\DAY Los Angeles Executive Director Of Integrated Production Richard O’neill, TBWA\CHIAT\DAY Second Screen Joey Camacho/Philippe Clairo/ Gene Ho/James Guerin, Critical Mass Copywriter John Hamilton, Critical Mass Art Directors Steve Buckingham/Darren Wood, Critical Mass Creative Directors Steve Savic/Michael Mcgrath-Sing, Critical Mass Event Directors Laurence Wilshire/Martin Smith, GTA Global Post Producer Liz Friesell Mason/Tita Poe/ Meredith Kaulfers/ Jesse Overman, Radical Media Story Producers Sarina Roma/Lindsay Panell/ Michael Pantaleo/ Samantha Storr, Radical Media Co. Executive Producer Larry Struber, Radical Media Executive Producers Frank Scherma/Dave O’connor, Radical Media Director Jeff Zwart, Radical Media Editors Peter Smith/Greg Young, Venice Beach Editorial Account Team Peter Bracegirdle/Bonnie Schwartz/ Craig Werwa/Patrick Jones/Val Tyll/ Jeananne Gr, TBWA\CHIAT\DAY Producer Tim Newfang, TBWA\CHIAT\DAY Executive Producer Brian O’Rourke, TBWA\CHIAT\DAY CW/AD Takahiro Hosoda/Haruhito Nisawadaira, TBWA\CHIAT\DAY Senior Copywriter Alex Goulart, TBWA\CHIAT\DAY Senior Art Director Joao Medeiros, TBWA\CHIAT\DAY Creative Directors Tito Melega/Karl Dunn, TBWA\CHIAT\DAY Global Creative President Rob Schwartz, TBWA\CHIAT\DAY Entered By TBWA\CHIAT\DAY Los Angeles


D7-AD.indd 60

22/06/13 00:32


D7-BrandWin+A_Mise en page 1 22/06/13 00:32 Page61

BRANDED CONTENT & ENTERTAINMENT WINNERS A02/070 TUNISIA BEST NON-FICTION PROGRAM, SERIES OR FILM WHERE A CLIENT HAS SUCCESSFULLY CREATED A REALITY, DOCUMENTARY OR ENTERTAINMENT SHOW AROUND A PRODUCT(S) OR BRAND(S) Title MOBILIZING THE 12TH MAN Client C. S. HAMMAM-LIF Product/Service FOOTBALL CLUB Contributing Company, City MEMAC OGILVY LABEL TUNISIA Tunis/ OGILVYACTION TUNISIA Tunis/ OGILVYENTERTAINMENT New York Assistant Editor Malek Chatta, Propaganda Productions Music Composer Cris Velasco, Monarch Audio Executive Producer Ted Robbins, Chromista Sandy Haddad, Chromista Sound Mixer Ken Meyer, Eyepatch Productions Editor Rockland Bazemore, Eyepatch Productions Producer Imed Marzouk, Propaganda Productions Executive Producer Doug Scott, Ogilvyentertainment Producer David Zellerford, Ogilvyentertainment Director Xavier Mairesse Copywriter Sascha Kuntze, Memac Ogilvy Label Conceptualizer Mehdi Lamloum, Memac Ogilvy Label Executive Creative Director Nicolas Courant, Memac Ogilvy Label Entered By MEMAC OGILVY LABEL TUNISIA Tunis A03/020 PERU BEST BRAND OR PRODUCT INTEGRATION INTO A FEATURE FILM, EXISTING TV SHOW AND/OR SERIES Title PIRACY Client BRITANICO Product/Service ENGLISH LESSONS Contributing Company, City Y&R Lima Account Director Carla Wilson, Y & R Perú Planner Eduardo Grisolle, Y & R Perú Agency Producer Michel Motte, Y & R Perú Art Director Gonzalo Paredes, Y & R Perú Copywriter Daniel Lobaton, Y & R Perú Daniel De Leon, Y & R Perú Head Of Art Christian Sanchez, Y & R Perú Executive Creative Director Flavio Pantigoso, Y & R Perú Entered By Y&R Lima A03/023 PARAGUAY BEST BRAND OR PRODUCT INTEGRATION INTO A FEATURE FILM, EXISTING TV SHOW AND/OR SERIES Title NO NAME MATCH Client UNICEF Product/Service ID CAMPAIN Contributing Company, City ONIRIA/TBWA Asuncion Chief Creative Officer Camilo Guanes, ONIRIA/TBWA Executive Creative Director Daniel Achával, ONIRIA/TBWA Creative Director Jorge Tercarioli, ONIRIA/TBWA Arturo Valiente, ONIRIA/TBWA Creative René López, ONIRIA/TBWA Jorge Collar, ONIRIA/TBWA Sergio Sevega, ONIRIA/TBWA Planner Rodrigo Weiberlen, ONIRIA/TBWA Producer Poli Achával, ONIRIA/TBWA Entered By ONIRIA/TBWA Asuncion A04/008 USA BEST USE OR INTEGRATION OF USER-GENERATED CONTENT Title SURPRISING MONSTERS CALLING HOME Client AMERICAN HONDA MOTOR CO Product/Service HONDA LOVES YOU BACK Contributing Company, City RPA Santa Monica Executive Vice President/ Chief Creative Officer Joe Baratelli, RPA Senior Vice President/ Group Creative Director Jason Sperling, RPA Senior Vice President/ Executive Producer Gary Paticoff, RPA Vice President/ Creative Social Media Director J. Barbaush, RPA Art Director Brian Farkas, RPA Sarah Hass, RPA Copywriter Tylynne Mccauley, RPA Agency Director/ Senior Content Producer Mark Tripp, RPA Director Of Photography Stephen Carmona Producer Andrew Scrivner Assistant Director Tracy Chaplin Editorial Company Butcher Editorial, Butcher Editorial Editor Teddy Gersten, Butcher Editorial Executive Producer Rob Van, Butcher Editorial Smoke Artist Zac Dych, Butcher Editorial Entered By RPA Santa Monica

A04/015 POLAND BEST USE OR INTEGRATION OF USER-GENERATED CONTENT Title DOPING TV Client HYATT REGENCY WARSAW Product/Service HOTEL SERVICES Contributing Company, City Y&R WARSAW Warsaw Digital Creative Wojtek Michalak, Y&R Warsaw Designer Bartek Walczuk, Y&R Warsaw Copywriter Edyta Kotowicz, Y&R Warsaw Creative Director Ryszard Sroka, Y&R Warsaw Entered By Y&R WARSAW Warsaw A04/029 GREECE BEST USE OR INTEGRATION OF USER-GENERATED CONTENT Title LOVE IN THE END Client MONDELEZ INTERNATIONAL Product/Service LACTA Contributing Company, City OGILVYONE WORLDWIDE ATHENS/ BOLD OGILVY & MATHER Athens Executive Creative Director Panos Sambrakos, Ogilvyone Athens Creative Director Konstina Chatzaki, Ogilvyone Athens Associate Creative Director Franceska Galafti, Ogilvyone Athens Art Director Konstantinos Penlidis, Ogilvyone Athens Account Director Christina Alifakioti, Ogilvyone Athens Annita Galanopoulou, Bold Ogilvy/Mather Account Manager Katerina Makridou-Oraiopoulou, Ogilvyone Athens Aristea Papazoglou, Bold Ogilvy/Mather Director Vasilis Kehagias, Cl Productions Screenwriter Panagiotis Iosifelis, Cl Productions Producer Kostas Lampropoulos, Cl Productions Editor Lampis Charalampidis, Cl Productions Cinematographer George Papandrikopoulos, Cl Productions Producer Manos Krezias, Odeon S.a. Comercial Director Mike Argiris, Odeon S.a. Creative Technologist Manolis Mavrikakis, Ogilvyone Athens Lead Programmer George Alatzas, Ogilvyone Athens Entered By OGILVYONE WORLDWIDE ATHENS A04/031 USA BEST USE OR INTEGRATION OF USER-GENERATED CONTENT Title 8 MILLION PROTAGONISTS Client VILLAGE VOICE NEWSPAPER Product/Service VILLAGE VOICE NEWSPAPER Contributing Company, City LEO BURNETT NEW YORK Chief Creative Officer Jay Benjamin, Leo Burnett New York Executive Creative Director/Cw Michael Canning, Leo Burnett New York Executive Creative Director/Ad Kieran Antill, Leo Burnett New York Managing Director Tom Flanagan, Leo Burnett New York Account Executive Emily Brau, Leo Burnett New York Executive Producer Jeremy Fox, Leo Burnett New York Senior Art Director Stian Bugten, Leo Burnett New York Copywriter Simen Braathen, Leo Burnett New York Producer Shaina Stigler, Leo Burnett New York Designer Steven Jordao, Leo Burnett New York Cultural Architect Max Goodwin, Leo Burnett New York Assistant Producer/Editor Tom Pina, Leo Burnett New York Publisher Josh Fromson, Village Voice Newspaper Script Writer Caitlin Gallo Director Stephen Bishop Seely Choreographer Jimmy Burgio Production Company Lb Entertainment/Bill Thomas Music/Music Production Comma Music/Motive/Big Foot/ Mophonics/Sofie Zamchick/World War/ Dara Hartman/Maryanna Sokol Sound Mix Heard City Web Developer Avant/Llc Entered By LEO BURNETT NEW YORK A05/007 UNITED KINGDOM BEST USE OR INTEGRATION OF EXPERIENTIAL EVENTS Title MARIACHI Client PEPSICO Product/Service DORITOS Contributing Company, City ABBOTT MEAD VICKERS BBDO London Executive Creative Director Paul Brazier, AMV BBDO Creative Director Thiago De Moraes, AMV BBDO Mark Fairbanks, AMV BBDO Art Director Jeremy Tribe, AMV BBDO Writer Prabhu Wignarajah, AMV BBDO Jeremy Tribe, AMV BBDO Art Director Prabhu Wignarajah, AMV BBDO Thiago De Moraes, AMV BBDO Writer Mark Fairbanks, AMV BBDO Producer Trish Russell, AMV BBDO Director The Sniper Twins, Independent Films Producer Dickie Jeffares, Independent Films Editors Jinx Godfrey, Marshall Street Editors Recording Studio The Lab, AMV BBDO

SATURDAY, JUNE 22, 2013

Digital Producer Audio Editing Production Entered By

61

James Rowley, AMV BBDO Angela Meier, AMV BBDO Chris Maclean, AMV LAB Suzy Norton, AMV LAB Afsa Khan, AMV LAB Rebecca Mitchell, AMV LAB ABBOTT MEAD VICKERS BBDO London

A05/055 BELGIUM BEST USE OR INTEGRATION OF EXPERIENTIAL EVENTS Title POKER Client CARLSBERG Product/Service CARLSBERG BEER Contributing Company, City DUVAL GUILLAUME MODEM Antwerp Executive Creative Directors Katrien Bottez/ Geoffrey Hantson, Duval Guillaume Modem Copywriter Dries de Wilde, Duval Guillaume Modem Art Director Koenraad Lefever, Duval Guillaume Modem Account Director Elke Janssens, Duval Guillaume Modem Account Manager Bart Verschueren, Duval Guillaume Modem Digital Strategic Director Kris Hoet, Duval Guillaume Modem Conversation Manager Maarten van Herck, Duval Guillaume Modem TV Producer Marc van Buggenhout, Duval Guillaume Modem Director Cecilia Verheyden, Monodot Executive Producer Tatiana Pierre, Monodot Producers Bo De Group/Charlotte Cotman, Monodot DOP Pieter Van Alphen, Monodot Post Production Manager Frauke Dierickx, Monodot Editor Joris Vanden Berk, Monodot Sound Studio Sonicville Entered By DUVAL GUILLAUME MODEM Antwerp A05/168 USA BEST USE OR INTEGRATION OF EXPERIENTIAL EVENTS Title ZZ SHOCK Client DIAGEO Product/Service JEREMIAH WEED Contributing Company, City CREATIVE ARTISTS AGENCY Los Angeles Director Rob «whitey» McConnaughy, Entered By CREATIVE ARTISTS AGENCY Los Angeles A06/046 GERMANY BEST USE OR INTEGRATION OF MUSIC Title TUNA TUNES Client FOLLOWFISH (FISH & MORE) Product/Service TUNA Contributing Company, City LEAGAS DELANEY HAMBURG Executive Creative Director Stefan Zschaler, Leagas Delaney Hamburg Creative Director Michael Götz, Leagas Delaney Hamburg Florian Schimmer, Leagas Delaney Hamburg Art Director Robert Westphal, Leagas Delaney Hamburg Felix Boeck, Leagas Delaney Hamburg Graphic Designer Ulrike Stahlberg, Leagas Delaney Hamburg Nadine Hoenow, Leagas Delaney Hamburg Copywriter Heiko Franzgrote, Leagas Delaney Hamburg Samuel Weiss, Leagas Delaney Hamburg Account Manager Heinke Kraack, Leagas Delaney Hamburg Project Manager Digital Katharina Eckert, Leagas Delaney Hamburg Account Manager Stefanie Büch, Leagas Delaney Hamburg Print Produktion Sven Schmiede, Leagas Delaney Hamburg Production Patrick Plogstedt, Leagas Delaney Hamburg Trainee Film Production Cinzia Morganti, Leagas Delaney Hamburg Online Creative Björn Lange, Leagas Delaney Hamburg Editing Alex Butaud, Leagas Delaney Hamburg Martin Narr, Leagas Delaney Hamburg Film Animation Ronald Mau, Leagas Delaney Hamburg Composer Duncan Townsend Entered By LEAGAS DELANEY HAMBURG A06/093 USA BEST USE OR INTEGRATION OF MUSIC Title EVERY BEAT MATTERS Client SAVE THE CHILDREN Product/Service SAVE THE CHILDREN Contributing Company, City BBDO NEW YORK Chief Creative Officer David Lubars, BBDO New York Executive Creative Director Toygar Bazarkaya, BBDO New York Creative Director Paul Vinod, BBDO New York Art Directors James Kuczynski/Quoc Doan, BBDO New York Copywriter David Martin, BBDO New York Senior Producer Jesse Brihn, BBDO New York Agency Producer Dave Rocco, BBDO New York Interactive Producer Katie Krueger, BBDO New York Account Team Julie Winner/Sophie Deschepper/ Claire Hogan, BBDO New York Director The Fines Executive Producers Douglas Howell/Joby Barnhart, Rabbit Content Producer Shelby Ross, Rabbit Content Head Of Production Jeff Sommar, Rabbit Content


D7-AD.indd 62 BossaCannesLions_BRAZIL QRCODE_24x33_AF.indd 1

22/06/13 00:32 6/12/13 5:04 PM


D7-BrandWin+A_Mise en page 1 22/06/13 00:32 Page63

BRANDED CONTENT & ENTERTAINMENT WINNERS Production Supervisor Editing House/ Visual Effects Company Editors Music Sound Design Mixer Recording Studio/Mix House Entered By

Dani Rotstein, Rabbit Content Butcher Editorial David Henegar/Chris Scheer/ Christina Neferis, Butcher Editorial Onerepublic South Sound Tim West, South Sound Pop Sound BBDO NEW YORK

A07/002 GERMANY BEST USE OR INTEGRATION OF OFFLINE MEDIA SUCH AS PRINT, OUTDOOR ETC Title TREE CONCERT Client BUND/FRIENDS OF EARTH GERMANY Product/Service NATURE PROTECTION Contributing Company, City BBDO GERMANY Berlin Chief Creative Officer Wolfgang Schneider, BBDO Germany Creative Managing Directors Jan Harbeck/ David Mously, BBDO Proximity Berlin Creative Director Jan Harbeck, BBDO Proximity Berlin Art Director Daniel Schweinzer, BBDO Proximity Berlin Copywriter Lukas Liske, BBDO Proximity Berlin Online Conception René Bieder/Yassin Taibi, BBDO Proximity Berlin Illustrator Robert Bilz Managing Director Dirk Spakowski, BBDO Proximity Berlin Client Service Director Sebastian Schlosser, BBDO Proximity Berlin Account Manager Joris Jonker/Mia Lücker, BBDO Proximity Berlin Head Of Campaigning Christof Biggeleben, Ketchum Pleon Account Executives Pr Monika Groewe/Alexandra Willke/ Celina Penschke, Ketchum Pleon Managing Director of Events Frank Hägele, BBDO Live Account Manager Events Emily Dietzsch, BBDO Live TV Producer Silke Rochow/Julia Diehl, BBDO Proximity Head Of TV Steffen Gentis, BBDO Proximity Production Company Mat Neidhardt/Friederike Seifert, Gang Of Berlin Artists Alexej Alschiz/Steve Bergmann/ Kamil Garbacz/Philipp Tögel Post-Production Company Andrea Kürschner, Arri Mitte Producers Michael Pflanz/ Markus Kuhn, Pflanz Produktionsservice Entered By BBDO GERMANY Berlin A07/032 BRAZIL BEST USE OR INTEGRATION OF OFFLINE MEDIA SUCH AS PRINT, OUTDOOR ETC Title IMAGINARY TOYS Client FUNDACAO PAO DOS POBRES Product/Service CHARITY Contributing Company, City DDB BRASIL São Paulo Film Producer Capsula Filmes, Capsula Filmes Illustrator Miagi, Miagi Content Production Elisa Celia, DDB Brasil Anna Martha Silveira, DDB Brasil Art Finalist Andre Teixeira, DDB Brasil Art Buyer Gisele Pereira, DDB Brasil Mariene Braga, DDB Brasil Media Executive Luciano Mallmann, DDB Brasil Simone Gasperin, DDB Brasil Media Director Silvio Calissi, DDB Brasil Account Executive Silvia Baptista, DDB Brasil Anne Adbom, DDB Brasil Account Director Alessandra Volkweis, DDB Brasil Copywriter Mauricio Chemale, DDB Brasil Guilherme Grossi, DDB Brasil Art Director Gabriel Gama, DDB Brasil Fabricio Pretto, DDB Brasil Creative Director Rafael Bohrer, DDB Brasil Chief Creative Officer Marco Bezerra, DDB Brasil CEO Marcio Callage, DDB Brasil Entered By DDB BRASIL São Paulo A08/009 USA BEST USE OR INTEGRATION OF GAMING Title THE LAST BARFIGHTER Client BIG BOSS BREWING COMPANY Product/Service BEER Contributing Company, City McKINNEY Durham Printing Glover Printing Creative Technology Director Trevor O’brien, Mckinney Producer Ben Eckerson, Mckinney Animator/Music Forrest Maready, Mckinney Account Director Anne Newton, Mckinney Producer Lisa Bentley, Mckinney Melissa Blavos, Mckinney Character Design/Animator Jacob Streiland, Mckinney Designer Scott Pridgen, Mckinney Matt Lawson, Mckinney Cabinet Maker Robert F. Maple

Producer/Programmer Associate Creative Director/ Copywriter Associate Creative Director/ Art Director Art Director/Programmer/ Illustrator/Animator Chief Creative Officer Entered By

Colin Dwan, Mckinney Stevie Archer, Mckinney Owen Tingle, Mckinney Adam Carroll, Mckinney Jonathan Cude, Mckinney McKINNEY Durham

A08/024 SOUTH AFRICA BEST USE OR INTEGRATION OF GAMING Title STREET QUEST Client VOLKSWAGEN Product/Service VW CORPORATE Contributing Company, City OGILVY & MATHER CAPE TOWN Executive Creative Director Chris Gotz, Ogilvy & Mather Cape Town Creative Director Nicholas Wittenberg, Ogilvy & Mather Cape Town Associate Creative Director/ Copywriter Tommy Le Roux, Ogilvy & Mather Cape Town Designer Fred Cilliers, Ogilvy & Mather Cape Town Head Of Development Umar Jakoet, Ogilvy & Mather Cape Town Developer Michael Theron, Ogilvy & Mather Cape Town Head Of Digital Adrian Varkel, Ogilvy & Mather Cape Town Copywriter Tim Human, Ogilvy & Mather Cape Town Business Director Ryan Laubscher, Ogilvy & Mather Cape Town Project Manager Fd Majiet, Ogilvy & Mather Cape Town Entered By OGILVY & MATHER CAPE TOWN A08/038 CHINA BEST USE OR INTEGRATION OF GAMING Title ONE DAY CEASEFIRE Client PEACE ONE DAY Product/Service PUBLIC SERVICE Contributing Company, City OGILVY & MATHER ADVERTISING Shanghai Chief Creative Officer Graham Fink, Ogilvy & Mather Advertising Shanghai Executive Creative Director Francis Wee, Ogilvy & Mather Advertising Shanghai Creative Director Fiona Chen, Ogilvy & Mather Advertising Shanghai Associate Creative Director Martin Latham, Ogilvy & Mather Advertising Shanghai Entered By OGILVY & MATHER ADVERTISING Shanghai A09/092 USA BEST USE OR INTEGRATION OF DIGITAL OR SOCIAL MEDIA Title HASHTAG KILLER Client WATER IS LIFE Product/Service WATER IS LIFE (NON PROFIT) Contributing Company, City DDB NEW YORK Chief Creative Officer Matt Eastwood, DDB Ny Executive Creative Director Menno Kluin, DDB Ny Art Director Sam Shepherd, DDB Ny Copywriter Frank Cartagena, DDB Ny Director Alec Helm, DDB Ny Executive Producer Ed Zazzera, DDB Ny Editors Alec Helm, DDB Ny Melanie Meditz, DDB Ny Producer Lindsey Hutter, DDB Ny Motion Graphics Gina Lin, DDB Ny Zeynep Aydogmus, DDB Ny Head Of Design Juan Carlos Pagan, DDB Ny Entered By DDB NEW YORK A09/093 TUNISIA BEST USE OR INTEGRATION OF DIGITAL OR SOCIAL MEDIA Title MOBILIZING THE 12TH MAN Client C. S. HAMMAM-LIF Product/Service FOOTBALL CLUB Contributing Company, City MEMAC OGILVY LABEL TUNISIA Tunis/ OGILVYACTION TUNISIA Tunis Vice-President Fadhel Ben Hamza, C.s Hammam-Lif Director Xavier Mairesse, Eyepatch Productions Executive Producer Imed Marzouk, Propaganda Productions David Zellerford, Eyepatch Productions Graphic Designer Ali Bhiri, Atelier 216 Integretion Developer Bilel Saoudi, Atelier 216 Developer Engineer Aref Ben Saad/Issam Babchia, Atelier 216 Sound Engineer Mustapha Boussabat, Atelier 216 Project Manager Ghazi Triki, Atelier 216 Manager Mehdi Larguech/Med Habib Mesbah, Atelier 216 Agency Producer Bedis Benamor, Memac Ogilvy Label Business Director Mouna Ben Hammouda, Ogilvyaction Tunis Managing Director Syrine Cherif, Memac Ogilvy Label Graphic Design Gerald Heraud/Leo Ehrlich/Alexandre Chaulet/ Niv Banhiamad/Yosri Mimouna, Memac Ogilvy Label Copywriter Sascha Kuntze, Memac Ogilvy Label

SATURDAY, JUNE 22, 2013

Conceptualizer Executive Creative Director Entered By

63

Mehdi Lamloum, Memac Ogilvy Label Nicolas Courant, Memac Ogilvy Label MEMAC OGILVY LABEL TUNISIA Tunis

A09/142 NEW ZEALAND BEST USE OR INTEGRATION OF DIGITAL OR SOCIAL MEDIA Title SECRET FISHING SPOTS Client HUTCHWILCO Product/Service MARINE SAFETY EQUIPMENT Contributing Company, City DDB GROUP NEW ZEALAND Auckland Executive Creative Director Toby Talbot, DDB Group New Zealand Creative Director Regan Grafton/ Steve Kane, DDB Group New Zealand Developer Jarrad Edwards, DDB Group New Zealand/ Rapp Tribal Lead Developer Cameron Crosby, DDB Group New Zealand/ Rapp Tribal Editor Sam Arden, DDB Group New Zealand Steve Gulik, DDB Group New Zealand Photographer Lewis Mulatero Retoucher Kevin Hyde Producer Dov Tombs, DDB Group New Zealand/Rapp Tribal Designer Renee Lam, DDB Group New Zealand Account Manager Jonathan Rea/Nisa Solipo, DDB Group New Zealand Group Business Director Scott Wallace, DDB Group New Zealand Lead Designer Jason Vertongen, DDB Group New Zealand/ Rapp Tribal Creative Damian Galvin, DDB Group New Zealand Adam Thompson, DDB Group New Zealand Rory Mckechnie, DDB Group New Zealand Creative Director Chris Schofield, DDB Group New Zealand Aaron Goldring, DDB Group New Zealand Director Andy Fackrell, DDB Group New Zealand Executive Creative Director Andy Fackrell, DDB Group New Zealand Entered By DDB GROUP NEW ZEALAND Auckland A10/064 POLAND BEST INTEGRATED CONTENT CAMPAIGN Title A CHARITY RECORD LABEL Client RAK ‘N’ROLL FOUNDATION Product/Service RAK’N’ROLL RECORDS Contributing Company, City 180HEARTBEATS+JUNG von MATT Warsaw Creative Director Mikołaj Sadowski, 180heartbeats+Jung V. Matt Art Director Mikołaj Sadowski, 180heartbeats+Jung V. Matt Digital Production Director Jan Szarras, 180heartbeats+Jung V. Matt Assistant Account Executive Paulina Słota, 180heartbeats+Jung V. Matt Account Executive Jolanta Mazurek, 180heartbeats+Jung V. Matt Designer Zbigniew Flakus, 180heartbeats+Jung V. Matt Mariusz Czepiec, 180heartbeats+Jung V. Matt Copywriter Tytus Klepacz, 180heartbeats+Jung V. Matt Adam Marzec, 180heartbeats+Jung V. Matt Concept Director Tytus Klepacz, 180heartbeats+Jung V. Matt Adam Marzec, 180heartbeats+Jung V. Matt Entered By 180HEARTBEATS+JUNG von MATT Warsaw A10/067 AUSTRALIA BEST INTEGRATED CONTENT CAMPAIGN Title ROAD TO RECOVERY Client DIAGEO AUSTRALIA Product/Service BUNDABERG RUM Contributing Company, City LEO BURNETT SYDNEY Chief Creative Officer Andy Dilallo, Leo Burnett Sydney Creative Director Grant Mcaloon, Leo Burnett Sydney Vince Lagana, Leo Burnett Sydney Copywriter Michael Dawson, Leo Burnett Sydney Mark Schöller, Leo Burnett Sydney Art Director Ben Alden, Leo Burnett Sydney Chris Moreira, Leo Burnett Sydney Designers Ben Alden/Jason Young, Leo Burnett Sydney Director Patrick Fileti, Leo Burnett Sydney Editor Ed Copestick, Leo Burnett Sydney TV Producer Rita Gagliardi, Leo Burnett Sydney Producer Jeremy Devilliers/Adrian Jung/Ronald Regis/Michelle Browne, Leo Burnett Sydney Client Service Director Peter Bosilkovski, Leo Burnett Sydney Account Director/Manager Sam Mcgown/Holly Matchett, Leo Burnett Sydney Planner Mathieu Dauner, Leo Burnett Sydney Social Media Manager Byron Wilmot, Leo Burnett Sydney Laser Embellishing Blazze Laser Embellishing, Blazze Laser Embellishing Photographer Christopher Ireland, Pool Entered By LEO BURNETT SYDNEY


64

FEATURE

SATURDAY/JUNE 22/2013

S DREAM OPPORTUNITY OR SOCIAL NIGHTMARE? WHAT CHALLENGES DO MARKETERS FACE AS THE MEDIA LANDSCAPE CONTINUES TO FRAGMENT AND CONSUMERS ADOPT NEW TECHNOLOGIES? JULIANA KORANTENG TALKS TO ACCOUNTANCY GIANT PRICEWATERHOUSECOOPERS AND MEDIA AGENCY ZENITHOPTIMEDIA TO ASSESS HOW THE GLOBAL ADVERTISING BUSINESS IS FARING

D7-60-64+D.indd 64

O FAR, the impact of social media on the global advertising business is proving to be cataclysmic. In May, a year after Facebook’s relatively disappointing NASDAQ stock-exchange flotation, the world’s biggest social-media network’s ambitions to boost its revenue via advertising was having a catastrophic effect on the world’s biggest advertiser, P&G. On May 23, it emerged that P&G CEO Bob McDonald was quitting after more than 30 years at the company. Among the reasons given was pressure from hedgefund investment activist Bill Ackman, who has shares worth a reported $1.8bn in P&G and was complaining that McDonald was not cutting it as CEO. While global rivals such as Unilever, Johnson & Johnson, Nestle, KimberlyClark and Reckitt Benckiser (RB) reported growth, P&G under McDonald’s reign was not meeting its targets — and Ackman wanted someone’s head on a platter. Not only was AG Lafley, the retired former P&G CEO, asked to return and replace McDonald while the consumergoods colossus’ fate was determined, but media rumours indicated that McDonald’s problems included the company’s failure to make digital marketing work.

21/06/13 23:43


FEATURE

SATURDAY/JUNE 22/2013

Facebook, with its more than one billion registered users, has bolstered its analytic tools and hiked its ad revenues, including mobile revenue that did not exist a year ago. Yet, it emerged that the embattled P&G’s recent strategy included traditional door-to-door product sampling for its detergents and other household goods. With P&G spending about $10bn a year on marketing and Facebook growing its advertising income, confusion about digital marketing strategies should be the least of a major marketer’s problems. ZenithOptimedia provides detailed figures about the state of advertising spend internationally on the major media categories: TV, newspapers, magazines, cinema, radio, outdoor and the internet. According to the agency’s data, global ad spend reached $493bn in current currency during 2012, is predicted to grow to $512bn this year and continue to grow to $567bn by 2015. Global ad expenditure had grown continuously from 2000 until 2009, when it fell for the first time that decade to $428bn. It has been growing again steadily since and will continue to do so until 2015, based on ZenithOptimedia figures. At a regional level, North America remains in the number-one spot. Ad spend in the region will grow from $172.6bn last year to an estimated $178.5bn this year and to $195bn in 2015. The US alone is the world’s biggest single market with advertisers spending $161.2bn last year. Their combined budget will grow to $166.8bn in 2013 and to $182.4bn in two years’ time. The internet will be the fastest growing media category in North America, expanding at a rate of almost 18% this year. Newspapers are the worst performers, dropping by 7.7% from last year. TV ad spend will grow 2.6% in 2013. Western Europe remains the second biggest region, with advertisers committing $106.5bn to the key media markets in 2012. But the hurt being caused in the volatile eurozone is reflected in expenditure falling slightly to $106bn this year. But there seems likely to be some revival in 2015, when expenditure is predicted to grow again to $110.2bn. Every media category in Western Europe will decline in ad spend from 2012 to this year, apart from the internet, which will grow by 8.6%, and the cinema. Expenditure on TV is expected to fall by 1.9% this year. At the national level in Western Europe, Italy, Spain and Greece’s suffering persists. Ad spend on Spanish media is expected to fall to $5.9bn this year from $6.4bn in 2012. It is a far cry from the

D7-60-64+D.indd 65

$11bn that advertisers spent in 2007. Italy will see ad spend drop to $7.7bn this year from $8.2bn last year. Expenditure will grow only slightly to $7.9bn in 2015. Affected by austerity measures that are among the most severe in Europe, decline in ad spend in Greece will be prolonged. ZenithOptimedia predicts a fall to $1.26bn in 2013 from $1.47bn last year. And the decline continues until 2015, when advertisers will spend only $1.24bn. Ad expenditure in Central and Eastern Europe (CCE) remains a fraction of the spend in Western Europe. Almost $27bn was committed to the main media channels in 2012, growing to $28.2bn this year and to $33bn in 2015. However, the CCE growth rate is much higher than in Western Europe — by 3.4% in the year to 2012, by 5.3% in the year to 2013 and by 8.7% in the year to 2015. Russia commands the biggest single share here, recording expenditure of $9.7bn in 2012. Its rapid rise to $13.7bn in ad spend in 2015 is forecast. The Asia-Pacific region saw ad expenditure rise 6.5% on 2011 to $140.8bn last year. It continues to grow to $148.7bn in 2013, although the growth rate falls slightly to 5.6%. The growth rate picks up again in 2015, when expenditure increases by 6.7% to $167.5bn in 2015 from the year before. The internet will be the fastest growing category in 2013, leaping by 14% from 2012, while spend on Asia-Pacific cinema is forecast to slump a miserable 17.9%. TV remains healthy, growing at a predicted 5.9% this year. At the national level in Asia, China inevitably boasts the biggest share of ad spend. Marketers paid $36.2bn for campaigns on major media last year; that figure will grow to $39.89bn this year and to $48.7bn in 2015. Considering China is the world’s second biggest economy after the US, its advertising spend lags far behind the US market. This should send a message to advertisers and their agencies that there is still much work to do before they benefit from their current investment in China. Although still an attractive prospect, Indian ad spend is small at $6.2bn compared to China. But ZenithOptimedia predicts that expenditure will grow to $6.7bn this year and to $7.8bn in 2015. The Latin American media collected $36.6bn from advertisers last year. This year, ZenithOptimedia calculates that they will spend $40.7bn, followed by an estimated $49.2bn in 2015. The region will record the fastest growth in digital ad spend worldwide during 2013 — spend on internet advertising is expected to grow by nearly 25% from 2012. Among the BRIC markets, Brazil looks

65

In todayʼs ever changing and increasingly demanding production and production service landscape, there is no substitute for experience combined with lateral, value-driven and creative thinking. With over 25 years experience and an unrivalled, collaborative approach, SKINNY FILMS is your solution to any production or service requirement in South Africa, surrounding African territories and the Indian Ocean Islands of Mauritius, Seychelles, Madagascar and the Maldives. Weʼve been there and weʼve always delivered – on brief, on budget, and on time.

PRODUCTION. DONE PROPERLY Anton Rollino Executive Producer Tel: +27 21 434 7279 | Cell: +27 82 560 8256 anton@skinnyfilms.tv | www.skinnyfilms.tv P.O. Box 50884 V&A Waterfront 8002 Cape Town South Africa

21/06/13 23:43


66

FEATURE

robust. Compared to 2012’s $18.2bn in spend, an additional $3.5bn is predicted for 2013, when the total should reach $21.7bn. The growth rate in 2015 is expected to slow, leading to $23.9bn in 2015, according to ZenithOptimedia. PwC is also confident about the future of the global advertising market, despite the recent economic upheavals. Marcel Fenez, PwC’s global leader of entertainment and media, gives his take on where the advertising industry is heading. “Western Europe is clearly in the doldrums, which is affecting consumer sentiment,” he says. “The US is doing relatively well when you consider that 2012 was a really strong year because of key events such as the summer Olympic Games in London [a major US TV event] and the US presidential elections.” Fenez is not surprised that 2013 is holding up in several markets despite the absence of global ‘kicker’ events: “As we begin to move forward in the digital age, the industry will be less dependent on kicker events, which have traditionally also been major TV events. Thanks to multiplatform media, there are now numerous different ways for events of all sizes to reach consumers.”

D7-60-64+D.indd 66

SATURDAY/JUNE 22/2013

In Asia, PwC predicts a 5% to 6% growth in advertising spend during 2013. Indonesia and the Philippines will experience double-digit growth, while China will have a high single-digit growth. The recently struggling Japan could still record ad-spend growth of between 2% and 3% this year, Fenez says, thanks to the recent economic stimulus by the country’s prime minister, Shinzo Abe. Fenez admits the economy in India has been more unpredictable, but points out that there are elections for the legislative assemblies this year, which could prove to be the country’s kicker events in terms of spurring ad spend. PwC expects high single-digit growth in 2013. This year, PwC is including Africa for the first time in its entertainment and media reports, specifically the markets of Nigeria and Kenya. The Latin American region is relatively strong, Fenez reports, especially as Brazil prepares for the FIFA World Cup next year and the 2016 Olympics. Fenez is cautiously optimistic about TV advertising in the near future. “We continue to have our concerns about its share of the overall global advertising pie, but it continues to hang in there,” he says. “In some markets like India, both print and TV will continue to do very well. And in several other Asian countries and emerging economies like Russia, TV is not losing out.” Although small compared to TV and print, Fenez says that radio is enjoying robust growth in many markets. He adds: “The increasing urbanisation in several markets is helping radio. The more congested roads become, the more time people will be spending in cars listening.” However, he remains excited about outdoor advertising: “This sector has been rejuvenated and become one of the most innovative media platforms. The link between outdoor advertising, digital billboards and consumers via locationbased mobile media and augmented-reality technology has made a significant difference in the area.” There are more than 6.8 billion mobile-phone subscribers worldwide, according to mobiThinking.com. They include two billion mobile-broadband internet users, while the number of desktop internet users is 2.4 billion globally. Fenez warns that advertisers ignore digital media at their risk — even if it is getting complicated to control. “The shift towards digital media is indisputable. Mobile advertising is certainly growing, even if it’s from a very low base,” he says. But the true effectiveness of search advertising, which is majority controlled

GLOBAL

AD

SPEND

GLOBAL AD SPEND $493BN FOR 2012; ESTIMATED $512BN FOR 2013; REACHING $567BN BY 2015

NORTH AMERICA AD SPEND $172.6BN FOR 2012; ESTIMATED $178.5BN FOR 2013; REACHING $195BN BY 2015 WESTERN EUROPE AD SPEND $106.5BN FOR 2012; ESTIMATED $106BN FOR 2013; REACHING $110.2BN BY 2015 CENTRAL & EASTERN EUROPE AD SPEND $27BN FOR 2012; ESTIMATED $28.2BN FOR 2013; REACHING $33BN BY 2015 ASIA-PACIFIC AD SPEND $140.8BN FOR 2012; ESTIMATED $148.7BN IN 2013; REACHING $167.5BN BY 2015 LATIN AMERICAN AD SPEND $36.6BN FOR 2012; ESTIMATED $40.7BN IN 2013; REACHING $49.2BN IN 2015 Source: ZenithOptimedia

21/06/13 23:43


FEATURE

SATURDAY/JUNE 22/2013

by Google worldwide, remains elusive. “It is difficult to measure spend on search advertising, especially at the local level,” Fenez says. “In the past, a significant proportion of advertising was local.” In the global platform of the online environment, however, the impact of local marketing is not easy to track. Strategies around the second screen, where mobile apps inside connected smartphones and tablets are used by viewers to interact with TV programming and advertising, are becoming increasingly sophisticated. They are also gaining traction as networks, agencies and advertisers aim to increase TV-audience ‘stickiness’ in the fragmented media landscape. Fenez cites Sony Pictures Television

Networks’ ambitious and intricate global second-screen strategy for Hannibal, NBC’s new 13-part TV drama following the early years of the psychopath psychiatrist Dr Hannibal Lecter. “These strategies can help viewers stay loyal,” Fenez says. “So while TV’s audience share of the media market might be eroding, it is good to see the industry responding to the challenges with such innovative insight into audience behaviour.” Fenez says PwC predicts the major advertising groups will continue to grow organically and via acquisitions. “But the type of agencies they want to buy is changing,” he says. “Instead of the traditional marketing specialists, they

SEVERAL RECENT MEDIA DEVELOPMENTS LOOK SET TO IMPACT UPON THE WAY ADVERTISING — AT GLOBAL, REGIONAL AND LOCAL LEVELS — INFLUENCES FUTURE BUSINESS DECISIONS. JULIANA KORANTENG IDENTIFIES THE TRENDS

THE FUTURE OF ADVERTISING THE NEW BIG FIVE

T

he consensus is that the Big Four global advertising groups — UK-based WPP Group, US-based Omnicom Media and IPG (Interpublic Group of Companies), and French conglomerate Publicis Groupe — that have dominated the agency industry for decades have been joined by Dentsu, Japan’s biggest domestic player. The original four are defined by their colossal revenues. WPP’s 2012 revenues reached £10.3bn ($15.6bn), Omnicom’s were $14.2bn, Publicis posted €6.6bn while IPG had $6.96bn. Dentsu is said to have joined the top ranks after acquiring UK agency group Aegis for $4.9bn. The acquisition boosted the Dentsu group’s revenues to almost $6.5bn, according to industry analysts. Considering that France-based Havas, ranked the sixth biggest global agency by Advertising Age, reported 2012 revenues of €1.8bn, it is fair to say that Dentsu is one of the newly created Big Five league. Via its Dentsu 2017 And Beyond initiative, Dentsu plans to hike non-Japanese revenues to account for 55% of its business, while making digital marketing 35% of its business by that year.

D7-60-64+D.indd 67

PUBLICIS BOLSTERS ACQUISITION AMBITIONS

W

hen Publicis Groupe CEO Maurice Levy plans to retire is a major topic of conversation at this year’s Cannes Lions International Festival Of Creativity. But his company has disclosed goals to spend $4bn on acquisitions in the next five years. The targets are likely to be small- to medium-sized technology-centric agencies in emerging markets, insiders say. They will join the group’s portfolio of digital agencies snapped up in recent years. These include the $1.3bn spent on Digitas in 2007, the $530m on Razorfish in 2009, the $575m on Rosetta two years later, and the $1bn-plus splashed on LBi and Rokkan in 2012.

THE ‘HYBRID’ DIGITAL STRATEGY

E

arlier this year, IPG Mediabrands — IPG’s media-planning subsidiary — made the gamechanging announcement that it was going ‘fully hybrid’. In terms of media buying, planning and selling, Mediabrands says it will no longer differentiate between traditional and

67

want technology companies. As we move into ‘big data’ analytics and mobile media, the skill sets will go in that direction as well. There is a massive demand for skills in data analytics.” In addition to Africa, one of the hot markets for agencies is Myanmar. Despite recent domestic unrest, the South-East Asian country is a growth market where the agencies’ clients are opening up shop. In May, Shinzo Abe became Japan’s first leader to visit Myanmar in 36 years. He announced plans by Japan to write off $2bn in debt and to set up an industrial zone in Myanmar’s commercial capital Yangon. Such developments will boost the economy, which has plenty of room for growth.

digital media. The days of handing digital over to an offshoot department are over for Mediabrands and the clients it serves in more than 127 countries. Offline is online and vice versa. The move also acknowledges the fact that digital-media distribution is becoming so widespread internationally that Mediabrands is confident the majority of its markets globally have the facilities to implement hybrid campaigns.

TRANSMEDIA CAMPAIGNS STILL COUNT

C

oca-Cola’s campaign ‘Play Fanta’ is an example of where the future of advertising could go. The multiplatform, multi-lingual, global campaign for the Fanta soft-drink brand is rolling out to more than 190 countries in 2013. Its transmedia message centres on a nine-chapter graphic novel called Saving The Source. The youth-oriented campaign by Ogilvy & Mather New York follows the adventures of a group of teenagers. Their mission is save the fun of playing games before it is destroyed by the narrative’s villains. The interactive-book campaign is supported by TV, print, mobile, social media, digital games and the digitaldocument format PDF. Created with new technology, including the interactive-design software Vectorform and the web-browser language HTML, ‘Play Fanta’ also involves creativity in the form of animation, scriptwriting, audio, video and games.

21/06/13 23:43


68

feature

Twitter turns serious as a global medium

I

n April, Publicis Groupe’s mediabuying giant Starcom MediaVest Group (SMG) bought media space on Twitter worth “hundreds of millions” of dollars — the micro-blogging site’s biggest advertising deal to date. Although non-exclusive, the deal could be pioneering as it gives SMG’s global clients, including Microsoft and The Coca-Cola Company, preferred slots on tweets by second-screen consumers using tablets and smartphones while watching TV. It also gives clients access to the data collected and analysed, plus viewers’ real-time responses to TV commercials. The deal comes shortly after Twitter spent a reported $100m on Bluefin Labs, which measures and analyses social-media activity during TV shows. Twitter has also started to distribute tweets with ad-supported video clips from US TV networks including BBC America, ESPN and A+E, and majorbrand online publishers such as Conde Nast, Major League Baseball, Vevo and Vice. The social-media platform will see its ad revenues leap to $1bn in 2014 from an estimated $583m this year, according to eMarketer research.

Google wants to control internet networks

T

he search-engine giant is already a major mobile-media platform operator via tablets and smartphones powered by its Android operating system. Additionally, it owns the biggest ad-funded search platform, as well as YouTube, the biggest ad-funded video-sharing platform. Now, the Wall Street Journal reports that Google wants direct access to the growth potential in digital advertising in emerging territories, including sub-Saharan Africa,

D7-60-64+D.indd 68

saturday/june 22/2013

parts of Latin America and South-East Asia. Although mobile penetration is rapidly growing in those regions, connected smartphones are not as widespread. Google is reported to be in talks with the national governments and wireless operators in emerging countries to develop high-speed internet connections through wireless antennae installed in the rural outback and remote small towns. With the residents gaining greater access to the mobile-broadband internet, the more opportunities there will be to sell advertising to them.

The Chinese marketinglandscape grab

C

SM Sport & Entertainment, a subsidiary of UK-based international communications and marketing group Chime, has acquired the Chinese marketing and events-management firm PEOPLE Marketing for an undisclosed sum. Lord Coe, chairman of the 2012 Olympic and Paralympic Games, is CSM’s chairman. In addition to helping to develop new business opportunities in Asia, PEOPLE Marketing will collaborate with Chime’s other Asia-Pacific operations. These include Hong Kong-based Fast Track, the sports-marketing agency. The Visit California tourism office, meanwhile, launched its first consumer campaign in China in April. It is spending $1.6m via Chinese agency WE (West-East) Marketing Group to encourage more Chinese tourists to the US state. From this year, the organisation predicts, China will become California’s number-one market for tourists, with Chinese visitors expected to spend $2bn annually. Although California is the fourth most popular tourist destination for the Chinese, after the UK, Australia and Japan, the US state wants to jump higher up the rankings.

Pay-TV and social media in India

T

he annual FICCI-KPMG report concludes that subscription-funded pay TV in India is one of the domestic media’s healthiest revenue sources. The number of direct-to-home (DTH) subscribers grew by 3.6 million to 54.5 million, according to statistics from Indian regulator TRAI. And while DTH operators might not take as much advertising as the free-to-air services, they are major advertisers in their own right. Meanwhile, eMarketer predicts that India looks set to become the biggest single Facebook market, with 278 million registered users by 2017 (compared to 1.8 billion globally). By comparison, the US will have 162 million Facebook users. The report must assume that Facebook will still not have made any progress into China (which is not even listed in eMarketer’s rankings) by that year. Combined, Chinese social-media networks and web portals such as Renren, Tencent, Baidu and Sino will represent formidable competition.

Sports-crazy Brazil

M

edia driven by next year’s FIFA World Cup soccer competition and by the 2016 Summer Olympic Games in Brazil should be a boon in terms of advertising spend in the country. Brazilian private-equity firm Kinea had the two mega-events in mind when it bought a 20% stake in Sao Paulo-based Grupo ABC, one of Latin America’s biggest agencies, for $84m. Grupo ABC, which has interests in other Brazilian agencies as well as US-based Pereira & O’Dell, plans to use the new funding to grow the domestic business first before seeking more new opportunities overseas.

21/06/13 23:44


D7-4deCouv2013.indd 2-3

21/06/13 22:38


S:230 mm

PUBLISHED BY BOUTIQUE EDITIONS - WWW.LIONSDAILYNEWS.COM saturday, JUNE 22, 2013

T:330 mm

S:320 mm

Cannes Lions 2013 Creative Marketer of the Year

Congratulations from your friends at

D7-4deCouv2013.indd 4-1

21/06/13 22:38


Cannes Lions Daily News 2013 - Saturday