Contents Manifesto Resume Lâ€™OrĂŠal Brandstorm Weir Family Exhibit Under Armour BYU Direct Mail New Grains
Manifesto I get my straightforwardness, good taste and realism from my mom; they can be talents or curses. When asked for advice we will answer immediately and can’t help but be the devil’s advocate. She taught me that it is better to be over dressed then under dressed. We both only truly enjoy a movie if it is a believable story. She also brought me up to dream as big as the Dallas sky. On my own I have learned that… I love to see the view around me. So when I say I am going running I find myself walking most of the time. I don’t like being left alone, so I bring people around my table by good food. Food is the one thing I will not skimp on. Being the youngest in the family of all girls I have learned how to become an excellent peacemaker (especially if it is a dispute over clothes) and I was born talking loud. When I get really excited I start to talk louder and faster. I can’t help but tell people the things I find interesting or am passionate about.
My house is always under construction because I am constantly rearranging, organizing, painting or who knows what else. I always see room for improvement and love change.
teams of student planners and BYU AdLab • Manage creative’s Account Manager • Help clients set objectives Provo, UT • Write brief’s and conference reports Current • Develop time lines and ensure deadlines are met • Strategically present to clients • Keep office running smoothly and project files organized Help designers with ad layout and content Provo, UT • Make sure all cost are accounted for Current • Orchestrate gathering ad approvals • Deliver final projects
BYU S.A.S. Creative Services Receptionist
Contact Objective Education
• Liaison between store and owner • Created employees schedules and payment Provo, Ut • Placed orders based on retail demand Aug. 2009 - Dec. 2010 • Recorded monthly profit reports • Acted as contact person for vendors • Learned Search Engine Optimization • Developed skills to maintain social media presence Provo, UT Summer 2010 • Helped implement advertising for clients
Brigham Young University Communications B.A. Emphasis in Advertising Business Management Minor Account Management Research Methods Media Planning Creative Concepts Account Planning
Invitations Etc. Store Manager
Assistant Account Executive
BYU Communications Internship Office
• Organized and input forms for over 100 students each semester Directors Assistant • Acted as an informational resource for all Provo, UT students Dec. 2010 - Aug. 2011 • Created and managed Employer Database
Gunnk3@gmail.com 214.454.0240 Linkedin.com/in/kirstingunn about.me/KirstinGunn
Awards Member of
Public Speaking Adobe Suite Surveys - Qualtrics SPSS Media Planning Interviewing Keeping my friends close and my enemies closer Campus Finalist for L’Oreal Brandstrom 2012 American Advertising Federation BYU Chapter Sundance Film Festival 2012
L’Oréal Brandstorm 2012 Campus Finals Case Study
What I D
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“Be creative and imagine the new iconic and innovative product – or product range – of The Body Shop, respecting the brand’s Values.”
Analyze the current beauty market and position of The Body Shop.
135 million women are seeking a facial hair solution; yet there are very few comfortable or natural solutions. Lemon (a free trade ingredient) has the power to naturalize skin and odor, which would solve two main problems of facial hair removers.
Women go to blogs more then ever for beauty advice.
We proposed Bare with Lemon. A two-step solution for womenâ€™s facial hair; first a comfortable hair remover, and second a daily hair abetment to slow facial hair growth. These products would have never-seen-before, touch free applicators. The remover would dry as a peel to reduce mess, and the abetment would go on the same as a lotion stick as part of a daily beauty regimen. The two-year plan would include sending bloggers free samples of Bare with Lemon and ask them to try it and review it on their blog with a generous coupon incentive. There would be special window displays in store highlighting the new free trade ingredient, lemons, as well as a mirror with a natural light simulator for women to check for facial hair. By the end of 2014 Bare with Lemon would be in all The Body shop stores around the world.
Creative by Mariam Blanco
Weir Family Exhibit BYUâ€™s Museum of Art opened an exhibit called The Weir Family, 1820-1920: Expanding the Traditions of American Art
The exhibit wanted to have a social media presence.
If students and other patrons of the museum knew the background of the Weir family they would be more likely to go see the exhibit.
Not only have an information page for the exhibit, but create a page for the main artist, Julian Alden Weir. On his page, he made posts taken directly from things he had written while he studied in Europe.
What I Did
I was the account manager for the social media campaign. I worked with multiple people from the museum to gather information and deciding how long the campaign would last. I learned how to handle client conflicts like not being able to reach people and making sure all the material was ready to go on the page.
Under Armour Final Project for a Creative Concepts Class
To rebrand Under Armour Soccer
Under Armour is an American brand and to be accepted all over the world they need something all soccer players can rally around.
Like America, they will start a revolution… a soccer revolution. The ads looked completely different then other soccer campaigns, and incorporated the ‘propaganda’ feel. A key part is having stickers made so that soccer players can put them everywhere and spread the idea of an Under Armour’s Soccer Revolution.
What I Did
Acted as an account manager in a team with two creative’s. I made sure we were sticking with the strategy we had set down. With this project I learned how to brainstorm with creative’s and stay involved with the process.
JOIN THE REVOLUTION
Creative by James Taylor and Rob Witt
BYU Direct Mail Problem
BYU Administrative wanted to know if it would cut costs to decrease the amount of direct mail they sent out. We were asked to focus on the mail sent to professors. The school has a strict email policy that had to be worked around.
Had 7 professors collect mail for a month and then interviewed them. Interviews were conducted with on-campus entities that send out direct mail.
Insight Go through mail quickly Check mailbox infrequently Feel like businesses on campus are for students Perceive the bookstore as not having good deals Are more likely to open something if their name is on it Tend to prefer email Feel guilty about how much paper is wasted
We made three recommendations: limit advertising, change perspective of professors on direct mail, and to improve marketing for on-campus entities. This last suggestion would involve taking away the broad approach. They need to know they canâ€™t send the same things to professors that they send to students. Retail stores would need to know what professors are buying as well. With the Bookstore and Creamery they can track what is purchased using their signature card that gives them a discount.
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New Grains A new gluten-free bakery in Provo, UT that I worked for in a research class.
Find out who the target market is for their gluten-free products and how they compare to similar brands.
A survey was sent out and had 142 respondents. The survey divided people into three groups: those who were gluten-free, those who live with someone who is gluten-free and those who just live a healthy lifestyle. Respondents were asked a series of questions to help us compare other gluten-free brands. The survey was then analyzed using SPSS.
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Insight The target audience would include: Women ages 18 to 34 They are married but do not necessarily have children By comparing gluten-free brands we found that New Grains can own being the affordable brand that doesnâ€™t sacrifice taste or texture.