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gradual selling of america the beautiful

the

Case Study: Editorial Illustration Kirsten Landis


Stat e m e nt Creative Brief Client: The New York Times Target Audience: Intellectual adult readers who are interested in current events, politics, and the arts. Objective: To create descriptive imagery that will help attract readers, while simultaneously giving an appropriate preview to the article topic. Obstacles: Illustrate a graphic that captures the viewer with its bold message, yet is clearly communicated as a hyperbole. Tone: Sophisticated with a satirical twist. Media: Web publishing and print.


Stat e m e nt Creative Brief Client: The New York Times Target Audience: Intellectual adult readers who are interested in current events, politics, and the arts. Objective: To create descriptive imagery that will help attract readers, while simultaneously giving an appropriate preview to the article topic. Obstacles: Illustrate a graphic that captures the viewer with its bold message, yet is clearly communicated as a hyperbole. Tone: Sophisticated with a satirical twist. Media: Web publishing and print.


Research Reference Materials


Proc e ss Sketches/Thumbnails


Proc e ss Sketches/Thumbnails Cont’d


Proc e ss Work in Illustrator

SOLD

Limited Availability!

Exclusively

SOLD 555-CYA-USA


Proc e ss Work in Illustrator Cont’d


Final illustration


Final In Context


Citations Full Article: http://www.nytimes.com/2013/02/10/opinion/sunday/the-gradual-selling-of-america-the-beautiful.html?_r=0 Image References: USA Map http://www.yourchildlearns.com/us_map.htm Statue of Liberty http://chexydecimal.com/2011/08/statue-of-liberty-to-close/ http://www.edupics.com/photo-new-york-statue-of-liberty-i15469.html For Sale Sign http://www.weneedsigns.com/home.php?cat=194


EDITORIAL CASE STUDY