HELMET RAJA Helmet Raja has worked in marketing communications for almost 20 years. Educated as a graphic designer, throughout his career he has had opportunities to work in advertising, corporate communications and public relations as a consultant and product designer. In the beginning of his career he won the first Estonian international awards for advertising. In recent years, he has worked as a freelance graphic designer and entrepreneur.
HÄÄ EESTI TOIT Private Label Designer: Helmet Raja / www.helmet.ee
The gourmet boutique store “Hää Eesti Toit” (Good Estonian Food) is located in Tallinn’s Medieval Old Town alongside a main walking street. The purpose of “Hää Eesti Toit” is to introduce excellent food producers and splendid ideas. These producers have used the best traditions alongside innovative ideas and food products in order to make Estonian cuisine richer and more varied. The “Hää Eesti Toit” private label concept was introduced in 2012 to ensure the value of the high quality products sold there. Year of design: 2012 / Year of production: 2012 / Materials: carton, glass / Techniques: Digiprint/serigraphic / Photographer: Jaan Heinmaa