Clutch Auto Mag continuously strives to express that we are not only about the latest vehicles; we are about the lifestyles that these vehicles allow. This mindset allows us to promote companies and products to consumers on both the conscious and subconscious levels. In order to maximize the market’s capabilities, we have designed a video platform to find and showcase the best that the Carolina region has to offer for 2012 and beyond. Clutch Auto Mag presents “The Open Road” Impressive, Exotic, Innovative, Classic, and Every-Day vehicles are driven throughout the area so that our team can share their best, and most exciting, experiences. These trips allow viewers an interactive opportunity to see what there is to do and where to go. Viewers will be both informed and intrigued, while businesses maximize their potential for exposure. (NEXT)
OPEN ROAD WEBISODE BASICS: ● ● ●
Series features the Clutch Auto Mag team, including Trace Manning, local restaurant owner and automotive enthusiast Videos are created and available weekly on Clutch Auto Mag’s Website Lengths of videos range from 1 minute to 20 minutes
CORE VIDEO CONTENT: Vehicles- Owners, Brokers, Dealerships, and Manufacturers. ● ●
Numerous vehicles are reviewed, driven, and tested to their full capabilities by both professional drivers and every-day consumers Interviews will be conducted with individuals from the different categories
Events and Venues ● ●
The Clutch team will attend regional events in order to broadcast portions, review, and promote the event itself, event planners, and hosting venue Professional Sports events, Car Shows, Concerts, and all other types of events will be broadcasted in a relevant and dynamic way to viewers
As Clutch strives to show viewers the best places to go and things to do, regional attractions will be filmed with our crew. They will highlight their experience and show the excitement that the attraction allows.
Dining ● ●
To help people get out of their dining comfort zones and standard Friday night restaurant, Clutch will take the guest work out of finding a new favorite restaurant. Viewers can watch as food is prepared, served, and enjoyed, while the ambiance and cuisine is promoted
Products and Brands ● ●
While our team ventures throughout the area, they take their time picking out the best clothes, accessories, beverages, and other products to utilize Select stores, boutiques, and brands can be displayed throughout web-series.
All Clutch content, articles, and media provide sponsorship opportunities for businesses and individuals. By taking advantage of these opportunities, sponsors can receive: ●
Exposure, Market Awareness and Promotion through multiple media platforms ○ Printed Publications ○ Digital Magazines ○ Videos ○ Clutch Auto Mag website Increased Web and Foot Traffic ○ Clutch takes special measures to drive traffic to sponsors’ sites and establishments ○ All online content that Clutch produces includes tags that link to each sponsor, assisting with Search Engine Optimization
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SHOW SPONSORSHIP RATE PER CATEGORY Automotive sponsor: $8,000-$12,000 Venue sponsor: $1,000-$5,000 Clothing sponsor: $750-$2,500 Accessories sponsor: $500-$2,000
SPONSORSHIP OPPORTUNITIES: ● ● ●
Automotive Sponsor Product Placement throughout video Company Logo and Contact Information in Video Credits
Vehicles showcased and reviewed in Clutch Videos ●
Logo and contact information in video credits
PRIMARILY BROADCASTING WEBSITE (Coming 1st May) ●
Visit the website: www.clutchautomag.com
What: Shots of the cars on track as well as shots in the warehouses, and lifestyle freesltyle, etc. Interviews with experts, owners and retailers, while reving up through the familiar local roads of Mecklenburg and surrounding areas, then growing to larger areas.
CONTESTS AND SWEEPSTAKES Partnering with respected restaurants, Clothing stores, attraction venues, including Foreign Car Italia, Clutchopenroad.com hosts and administers contests and major sweepstakes events. Each sweepstakes includes promotion on theopenroad.com and partners’ sites, editorial coverage and buzz from thousands of reader sign-ups online.
E-NEWSLETTER: SPECIAL EDITIONS The weekly “Open Road E-Newsletter,” coming up in June, will ships to over 30,000 readers each week of the year. As a new custom-content option, Global Nomad Media Group will offers “special edition” e-newsletters. The format provides a captive audience for a sponsored, single-topic newsletter edition or a topical series distributed via a multi-week schedule.
BUYERS GUIDE Premium Listings ($12,795 per year) For the maximum advantage, we offer a Premium Listing in our buyers guide. That’s the best way to reach a worldwide audience for an entire year. A Premium Listing, which costs just $2,795 per year, includes: • Contact Information • Company logo • 250-word description • Up to three photos • E-mail link • RFQs and requests for information from customers • Hyperlinks to your company’s website • Premium listings in all product categories (free listings show up at the bottom, but Premium Listings show up at the top and include contact information and direct hyperlinks.) • Statistics on page views, click-thrust and sales leads
Why Choose: Premium Listings? Companies who choose our Premium Listings receive click thrust from site visitors. In addition, premium advertisers get sales leads delivered to their e-mail through our RFQ system. When visitors are looking for the products you manufacture or the services you provide, the visitors often find us first. We help them find you through the Premium Listings. Optional Extras Premium Listing advertisers can augment their Company Pages with additional features, including: • Extra page of content (up to 250 words of text), $250 per year • Video (advertiser provided, up to 1 MB), $12,50 per year • Brochure (PDF format, advertiser provided, up to 1 MB), $1,250 per year • Additional photos, $150 each per year Banner Ads* Take advantage of the highest-profile spaces on our website with banners ads. We offer a number of premium banner ad positions throughout the website. Banners are available in a number of sizes and positions. All banners include monthly statistics automatically e-mailed to you. You’ll always know how many times your banner has been viewed and how many site visitors clicked through to your website.
Locations (theOpenRoad.com clutchautomag.com) • Home Page — The No. 1 page on our site gives you the best opportunity to make an impression. • Gadget meter — When visitors are looking for gears, bearings, motors, drives or other power transmission equipment, they turn here. Make sure your company is noticed with a banner in one of the buyers guide main categories. Each main category page is sold separately. • News — The news pages include our popular Product News, Industry News and Events listings. Banners run throughout each sections. WEBSITE Banner Ad 2011 Rates (Lori TBA) ● ● ● ● ●
Size Home Page Main Category News Top Banner
Sizes • Top Banner — 585 x 125 pixels, appearing at the top of each web page, next to the Clutch Open road ® logo. • Side Button — 120 x 120 pixels, appearing on the right-hand side of each web page. These can also be stacked to create a skyscraper-type ad. • Bottom Banner — 585 x 125 pixels, appearing on the bottom of each page. These are rotating ads, with up to five advertisers sharing each position.
Customers find you first through: www.clutchautomag.com *Rotating ad. space at each position is shared by up to five advertisers. NOTE: Banner positions are available on a first-come, first-served basis. A current advertiser at a given position will have the first right of refusal on that position.
concept, descriptions and advertisement oportunities with the Open Road