IN TRODUCT I ON Just like people, brands have personalities. The experiences we have with them and each other determine the quality of our lives. Crafting strategies and meaningful interactions for the brands that stand out and stand for something, completes the need I have to contribute in this world. My passion is digital, as it is the common first touch point many have with a brand. As a CX (Customer Experience) Designer, I empathize and strategize, knowledgeable of consumer behaviors, diverse communities, and the world as a whole. Combining design principles in the areas of UX, Brand Strategy, and Storytelling, I craft strategies to deliver unique and meaningful customer experiences.