Issuu on Google+

Kira Borys Media Relations Officer 647-606-1709 x234 Kira.borys@torontofc.com

Traci Cheng Manager of Communications 416-865-7890 x325 Traci.cheng@torontofc.com


Toronto FC Partners with the Toronto District School Board to Launch “Spring into Soccer Spirit” Challenging Elementary Schools to Show TFC Spirit TORONTO, Jan. 15, 2014 - Toronto Football Club (“TFC”) is partnering with the Toronto District School Board (“TDSB”) to encourage elementary school students to demonstrate their TFC pride for the “Spring into Soccer Spirit” campaign. All through February, classes are invited to show the community their TFC spirit. Submissions are to be uploaded on torontofc.ca. One lucky class who demonstrates outstanding creative spirit and support for TFC will win tickets to the season opener game in March, with an opportunity to meet the Toronto FC players after the game. Participating classes are eligible to win soccer gear including soccer balls signed by the TFC team as well as official jerseys, bags and scarves. “We want kids to develop a larger fan base around TFC so they become excited when they see the TFC logo,” said Mike Masaro, Toronto FC Media Coordinator. “We believe that soccer can be a developmental and learning tool that teaches kids about leadership, teamwork, and the importance of good health and fair play.” “Spring into Soccer Spirit” will kick off on January 25 at two indoor soccer stadiums, Downsview Park and Soccerworld. Both soccer centres have programs that draw a large attendance of youth along with several indoor soccer leagues that run throughout the fall and winter. TFC’s partnership with the TDSB will continue to bring physical education programs into Toronto’s community by organizing physical education clinics and schools visits from the team. Players from the Toronto FC will also be speaking at the event about how sports changed their lives where kids will get an opportunity to interact with Toronto FC players after. About TFC Toronto Football Club was formed on October 2005 by Major League Soccer in conjunction with the Canadian Soccer Association becoming Major League Soccer’s 13th team in North America. Toronto FC hosts their matches at BMO field, the first soccer-specific stadium in Canada home to the Toronto FC and Canadian National teams. Toronto FC is the highest level of professional soccer in North America that receives support from over 16,000 passionate season seat holders. The club is committed to become Canada’s soccer team that young Canadian players can aspire to play for, representing the diversity of Toronto, unleashing passion and loyalty from fans across Canada.

-30For more information: Kira Borys Media Relations Officer 647-606-1709 x234 Kira.borys@torontofc.com

Traci Cheng Manager of Communications 416-865-7890 x325 Traci.cheng@torontofc.com


MEDIA ALERT Toronto Football Club MLSE 50 Bay St., Suite 500 Toronto, ON M5J 2L2 416.815.5982 www.torontofc.ca Attention: News/Assignment/Sports/Photo Editors Media Alert: TFC Launches “Spring into Soccer Spirit” Campaign to Toronto Youth in Partnership with Toronto District School Board Toronto, Thursday, Jan. 15, 2014. What:

Toronto FC partners with the Toronto District School Board encouraging elementary school students to demonstrate their TFC pride in “Spring into Soccer Spirit” campaign.

Who:

Ryan Nelsen, Coach, Toronto FC Susan Marschall, Coordinator, Sports and Entertainment, Major League Soccer Michelle Munroe, Central Coordinator, Parent and Community Involvement, Toronto District School Board.

When:

Saturday, Jan. 25, 2014. Downsview Park Soccerworld

10:00 a.m. 4:00 p.m.

Where:

Downsview Park 35 Carl Hall Rd, Toronto ON. (Parking available on site)

Soccerworld 176 Cherry Street, Toronto, ON. (Parking available on site)

Why:

Expand the youth fan base by encouraging students to identify with TFC and becoming a participant in the sport as well.

Photo Opportunities -

VIPs, Guest speakers, Toronto FC players engaging with kids

Kira Borys Media Relations Officer 647-606-1709 x234 Kira.borys@torontofc.com

Traci Cheng Manager of Communications 416-865-7890 x325 Traci.cheng@torontofc.com


50 Bay St.,Suite 500, Toronto, ON M5J 2L2 416.815.5982 www.torontofc.ca

Corporate Backgrounder

Kira Borys Media relations officer 647-606-1709 x234 Kira.borys@torontofc.com Traci Cheng

Maple Leaf Sports and Entertainment, the operator of Manager of Communications the Toronto Maple Leafs and the Toronto Raptors 416-865-7890 x325 recognized the passion for soccer throughout the uniquely Traci.cheng@torontofc.com diverse Toronto population. In 2005, the company embraced this realization and brought Toronto its first professional soccer team. The Toronto Football Club, known affectionately as “The Reds” by fans, became the 13th team to join Major League Soccer and the first Canadian team in the league. Popular reception for the Canadian team paved way for the Montreal Impact and the Vancouver Whitecaps, sharing the passion for soccer throughout the country. Prior to the club’s first season, CEO of Maple Leaf Sports & Entertainment stated that he would be content with 13,000 – 15,000 fans per home game. However, this range has been greatly exceeded with season tickets sold out three years consecutively. In 2013, there were 16,000 season ticket holders. Toronto FC players, coaches and staff are committed to making a positive difference in the lives of youth throughout Toronto’s communities. The club hopes to eliminate obstacles that may prevent kids from their involvement in soccer by offering soccer camps and walk-in clinics throughout communities in Toronto and the GTA. The club strongly believes that living a healthy, active lifestyle leads to building a strong sense of self-esteem. Through the team sports, kids learn how to cooperate with others, push themselves and build up confidence, while having fun on the field. Often TFC players visit and meet their biggest fans in elementary schools and soccer camps, where children are encouraged to interact with their favorite players. Toronto FC hopes to make “Spring into Soccer Spirit” an annual event, involving over 176 elementary schools. The goal is to expand the youth fan base by encouraging students to identify with TFC while developing excitement over soccer, both by watching it and becoming a participant in the active sport as well.


FACT SHEET

Kira Borys Media relations officer 647-606-1709 x234 Kira.Borys@torontofc.com Traci Cheng Manager of Communications 416-865-7890 x325 Traci.cheng@torontofc.com

Toronto FC became a team on October 2005 when Major League Soccer granted them a franchise in conjunction with the Canadian Soccer Association

Toronto FC became Major League Soccer’s 13th team and began playing in April 2007

16,000 season seat holders in 2013

BMO capacity is 21,140

 -

  

 

Community Events Kick Off Party—Toronto FC hosts a party in the beginning of March where season seat holders get to meet the team Players Gala—Toronto FC comes together in a VIP event held by the MLSE Foundation where guests have the opportunity to interact with the players and help raise money to fund programs for kids to, giving them more access to sports 90th Minute—90th minute is an event hosted by Toronto FC that follows the last game of every season where all fans can interact with the team Sick Kids Hospital Visit—Every year the full Toronto FC team travels to the Hospital for Sick Children to visit youth Gameday Promotions Give-A-Kid-A-Game Program—Through the MLSE Foundations Give-a-Kid-a-Game ticket donation program, season seat holders can donate their tickets which are distributed to local youth-based charitable organizations Kids Up Front Toronto—In partnership with MLSE Foundation, Kids Up Front distributes tickets to over 200 social service agencies


Toronto FC Challenges Elementary Schools to Show TFC Spirit

Toronto FC hopes to target over 176 elementary schools during their campaign “Spring into Soccer Spirit�. Their goal is to develop a larger youth fan base towards the Toronto FC team.

Kira Borys Media Relations Officer 647-606-1709 x234 Kira.borys@torontofc.com

Traci Cheng Manager of Communications 416-865-7890 x325 Traci.cheng@torontofc.com


Toronto Football Club Media Kit