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YOU ARE INVITED TO THE FUTURE OF MEN’S UNDERWEAR.


ACCOUNTS

02

APAC

GROUPON

MARKAVIP

BEYOND THE RACK

HAUTELOOK

MODNIQUE

BONOBOS*

1SALEADAY

RUE LA LA

FAB*

JACK THREADS*

SCOUTMOB

GILT CITY

KARMALOOP*

VAU.LT by BUY.COM

GILT GROUPE

LIVING SOCIAL

ZULILY* * Co-label opportunity


FACTS

GLOBAL MARKET

KINGS UNDERWEAR

Global Knit Underwear & Nightwear Market expected to reach $70.85 Billion by 2015

Over 25,000 units sold in all 50 States

The market remains constant with population as the products are “necessity items”

Endorsed by GQ for our Boxer Briefs.

Hanesbrand is the industry leader at 7% Market Share for Men’s

Average Order Value $84

Victoria’s Secret has 38% Market Share for Women’s

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2.5% conversion rate [industry average is 1.25%]

Less than 2% returns and exchanges

25% Repeat or Loyal Customers


FUTURE


ESSENTIALS

06


THE

HYBRID ADAPT, RESPOND, CREATE. +

360

degrees

INNOVATION

Tank-top neckline for no visibility.

+ +

+ Comfortable and versatile fit.

Shoulder cut, less fabric and a better fit under both dress & polo shirts.


BRANDING


LOGOS Stacked Logo, Crown trademark, Comfort Is Kings motto, Crown + innovation mark and Crown X co-label mark.

+

X 09


ABOUT

WORKING TOGETHER

Kings Underwear is interested in working with your company in the following ways: COLIN KING

Founder & CEO Colin works with his team of designers, manufacturers, developers and advisors to run the international brand: Kings Underwear. His passion and vision to create the best men’s underwear company in the world is the foundation for his team and the company. He’s worked in the ecommerce fashion & apparel industry for over 7 years. Colin graduated from The Martin J. Whitman School of Management at Syracuse University in 2006, with a B.S. in Marketing & Entrepreneurship and currently resides in Boston, MA.

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CO-LABEL Branding and adding to your company’s offering and capabilities in the underwear, socks and undershirt categories.

PARTNERSHIP Merging operations to be an in-house brand and department for your company.


Thank you.

Kings Underwear Brand Book  
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