Page 1

Kingston Business Bulletin Taking Care of Business in Kingston

Volume 2 2012

A Prosperous Future Kingston’s Framework for Economic Development 3.

The prosperity and well-being of the Kingston community and its neighbouring municipalities is integrally tied to the ability of local companies to prosper and thereby generate high value employment.

4. 5. 6. 7. 8.

The City of Kingston is one of Victoria’s major employment centres and its industrial sector is one of the largest and most concentrated in the State. The global economic landscape is being rapidly reordered with significant implications for the Australian economy as a whole and therefore the Kingston economy. In particular, the industrial and retail environments are undergoing major structural change. Although it is clearly the responsibility of the Federal and State Governments to set macro-economic policy, a paradox of the global economy is that it reinforces

the importance of local “place”. In this context, local government’s role in economic development is significant but it needs to work in partnership with other tiers of government, business and the community. Kingston’s Economic Development Team has identified 8 priority areas in which to focus its resources: 1. Strategic Economic Planning 2. Regional Collaboration and Partnerships

Fostering Innovation and Technology Adoption Business Education and Skill Development Business Networking – Making Connections Retail Precincts Business Sustainability Advocacy

This edition of the Kingston Business Bulletin has been organized under these priority areas. There are also many other activities and services available to local businesses that sit under each of these themes. To ensure that our activities are relevant to you, Council is seeking feedback on what the major issues and needs are for local businesses in the short and medium term. You can provide your feedback by going online at LocalEconomy or by completing the enclosed form and faxing it back.

INSIDE THIS ISSUE Business investment in new technologies

Social media policy for your business

“Walking the walk” to energy self sufficiency

Page 2

Page 3

Page 7

Regional Collaboration and Partnerships

SEMIP Innovation Showcase

Editorial A key priority for Kingston Council is to ensure the municipality is economically robust and attractive to businesses today and into the future. A strong economy means businesses are successful and jobs are available locally. A broad range of business development and support services are currently offered through Council’s Economic Development Team. However we are well aware that the global economic landscape is being rapidly reordered and that my team needs to continually reassess what we do to ensure that the services we offer to businesses remain relevant. We have identified eight priority areas in which to focus our resources. These priority areas are outlined in the front page article. In addition, this Business Bulletin has been laid out under each of these key themes. Clearly there are a number of other services that fit under each theme but they can’t all be included in this newsletter. We will be producing a Prosperous Kingston Economic Development Framework which will clearly outline all the services available to the business community. Before we print this document I am seeking your feedback on whether you consider these are the main priority areas. I am keen to hear what challenges your business is facing and in particular those things that Council can assist with. Please take a few minutes to complete the short survey inserted in this issue, or go online at: www.surveymonkey. com/ShapeLocalEconomy

Suzanne Ferguson Manager, Economic Development, City of Kingston “When written in Chinese, the word crisis is composed of two characters. One represents danger and the other represents opportunity.” John F Kennedy


The South East Melbourne Innovation Precinct (SEMIP) held its second Innovation Showcase on 30th March 2012 featuring an impressive group of speakers from industry and academia. One such speaker, Dr Stefan Hajkowicz, Principal Research Scientist at CSIRO, impressed delegates from the outset with his keynote address, ‘The Switzerland of Asia? Manufacturing a strong economy for Australia’. Dr Hajkowicz discussed how Switzerland had performed relatively well during the economic crisis despite having limited natural resources. He said the backbone of the Swiss economy was financial services; pharmaceuticals; and carefully selected niche products within the manufacturing sector. In contrast, 40 per cent of what Australia currently sells is iron ore, gold and coal. He said the future lay in Australia’s trade with Asia and posed the question as to whether Australia could be the Switzerland of Asia?

Marcel Kamp, Marand Precision Engineering; The Hon Mark Dreyfus, Federal Member for Isaacs; Kerry Hayes, Australian Synchrotron; Suzanne Ferguson, Kingston Council; Lothar Schmidt, Hella Australia

This concept clearly aligns with SEMIP’s purpose which is to bring together the region’s amazing range and breadth of innovative companies and the precinct’s world class research institutions with the overall objective of south east Melbourne being recognised as the innovation and knowledge capital of the Asia-Pacific. For more information on SEMIP and its initiatives go to:

Unlocking Business Value How should your business invest in new technologies? By investing in new technologies Australian businesses are becoming more productive, as well as more innovative, competitive and smarter, particularly with how they engage with customers. Get connected with your prosperous future in Kingston by registering for the “Unlocking Business Value” breakfast seminar on the 25th July, 2012. The City of Kingston and the Australian Industry Group have partnered to bring expert speakers together from Microsoft Australia and the M-Institute to focus on the insights gained from the recent Ai Group National CEO Survey 2012 – “Business Investment in New Technologies”. * This report presents the findings of a survey of 540 Chief Executive Officers of businesses in the manufacturing, services and construction sectors. Adoption of new technologies was seen to be an important contributor to business-level productivity improvements.

• •

What should businesses be doing now to prepare for the future? Is your business model ready to take advantage of global communications and online markets?

Date: Wednesday 25 July 2012 Time: 7.15am to 9.30am Venue: The Hemisphere Conference Centre 488 South Road, Moorabbin Cost: $22 AiG members $33 non-members To register call Maya on 9867 0155 or email * report available at:

A Business Bulletin for the City of Kingston

Fostering Innovation and Technology Adoption What do Forensic Scientists, makers of green cement and art conservationists have in common? They have all used the Australian Synchrotron to develop innovative ways to improve their products or processes. Tuesday 29 May 2012

Find out about the capabilities of Australia’s only Synchrotron!

Technology Talks Social media policy for your business

How could it help your business to develop and refine your products? Come to a free workshop which will inspire you to explore applications and capitalise on the opportunities arising from this world class infrastructure. Existing case studies will be showcased, showing successful connections between science and industry. Speakers include: • Peter Duxson, COO, The Zeobond Group • Dr Rob Fitzpatrick, Director, Centre for Australian Forensic Soil Science • David Thurrowgood, Senior Conservator, National Gallery of Victoria Venue:

National Centre for Synchrotron Science 800 Blackburn Road, Clayton Time: 8am registration 8.30 start – 11:30am - Morning tea provided Register:

Biotechnology Opportunity The Victorian Government invites you to join the Australian Pavilion at 2012 BIO International Convention in Boston from 18 - 21 June 2012. The BIO International Convention brings together biotechnology leaders from around the world – more than 15,000 attendees from 65 countries – and for exhibitors, delivers unparalleled exposure. The Victorian Government will provide a variety of marketing opportunities, connection points and networking resources to support your presence in Boston. Financial assistance is available for eligible Victorian companies through the Technology Trade and International Partnering (TRIP) program. For further information and to register your interest in participating, contact: Dr Carla Chinni Project Manager - Life Sciences Department of Business and Innovation Email: Phone: +61 3 9651 9228 Mobile: +61 430 136 280

A Business Bulletin for the City of Kingston

Business Victoria’s helpful Human Resources (HR) template for small business owners now includes guidelines for the use of social media in the workplace. The template can help you develop policies and procedures for managing and developing your staff. The newest addition to the template – social media – allows you to take advantage of the many benefits to using social media, while limiting the risks and consequences of misuse. Also covered in the template are example policies for: • hiring and inducting new staff • flexible working arrangements • performance management • conflict of interest • environmental best practice. To download the HR template, visit the Business Victoria website BUSVIC:STANDARD:1001:pc=PC_64025.html

Get a free website for your business today! The Council of Small Business of Australia (COSBOA) has joined the Getting Aussie Business Online initiative. Together, COSBOA, MYOB and Google will work to help small businesses throughout Australia take advantage of the web by helping them get online. Having a website allows you to do business in your sleep. Stay open 24/7 and never miss a customer with this free solution from Google and MYOB. What you get: • free website for 1 year • free web address for 2 years • free e-commerce functionality for 1 year To take advantage of this offer, you need your ABN, phone number and 15 minutes. No contract or upfront payment is required. Visit:


Business Education



Improving Cash Flow and Profitability Seminar Cashflow is the lifeblood of every business. For financial success it is critical that you keep a close eye on your profits and cashflow. Learn how to monitor and maintain profitability, increase cashflow and improve stock, customer and supplier management. Ideal for those new to business or those with some business experience but limited financial knowledge, this seminar will change the way you manage your business.

*A voucher for one free mentoring session is provided for participants in this seminar.

Date: Wednesday 6 June 2012 Time: 6.00 pm – 8.00 pm Venue: Quest Apartments Function Room, Ground Floor, 37 – 39 Station St, Cheltenham. Cost: $20 To register for this event, please visit and enter workshop event ID 8004.

Prevent poor time management in your business by attending this seminar. Learn how to identify and remove distractions, how to prioritise effectively, useful strategies for productivity, and other tips on how to create more time in your day. If you know you waste time but don't know why, this seminar is for you!

KBWN Luncheon

Page 5

25th May

Melbourne Business Awards Page 5

29th May

SEMIP Innovation Workshop Page 3 Carbon Pricing Forum

Page 7

6th June

Cash Flow Workshop

Page 4

14th June

Meet Your Mates Moorabbin Page 5

25th June

Retail Seminar No 1

Page 6

Bi-Annual Kingston Business Women’s Luncheon Featuring Guest Speaker Sally Browne ( Sally Browne has had a fascinating and diverse life; from humble beginnings she built a multi million dollar empire! This business luncheon is a great opportunity to be inspired, network with other business women, and at the same time view the fabulous Kingston Charitable Trust Annual Art Show. Take time out to hear a successful and inspiring local businesswoman and enjoy the Kingston artistic achievements over lunch in a stunning environment!

Limited places available – so book early! Date: Tuesday 15 May 2012 Time: 11.45 am – 2.00 pm

Your Business Online Date: Wednesday 22 August 2012 Time: 5.00 – 8.30 pm Venue: City of Kingston, 1230 Nepean Hwy, Cheltenham Cost: $30.00 To register for this event, please visit and enter workshop event ID 8016.

23rd July

Retail Seminar No. 2

24th July

Get Your Business Organised Page 4

25th July

Women in Business Network

22nd Aug

Your Business Online

27th Aug

Page 6

Retail Seminar No. 3

Page 4 Page 6

For more details visit: Phone : 9581 4735

A Business Bulletin for the City of Kingston

Venue: Woodlands Golf Club, White Street, Mordialloc Luncheon: two course meal and a complimentary glass of wine Cost: $48 per person Bookings: 9581 4735

Meet Your Mates in Moorabbin at 2 Brothers Brewery • • •

Date: Tuesday 24 July 2012 Time: 6.00 – 8.00 pm Venue: City of Kingston, 1230 Nepean Hwy, Cheltenham Cost: $20.00 To register for this event, please visit and enter workshop event ID 8005.


15th May

31st May

Work smarter not harder.

This workshop is ideal for business owners wanting to increase their online presence and utilise the internet to manage and market their business more effectively. You'll learn more about how to increase traffic to your website, using social media to achieve your business aims, the art of blogging (and why you should use it), and other strategies to market your business online. This workshop is designed for business operators who already have a website.

Making Connections

Calendar of Events

Get Your Business Organised Seminar

Make the most of the internet.


Do you know the other businesses in your local area? Could you exchange services and do business with them? Find out what business support there is from Council Share your business ideas and issues over a beer with other local business owners

Kingston City Council invites business owners to get together for networking and business information at 2 Brothers Brewery 4 Joyner Street, Moorabbin Thursday June 14th from 5:00pm to 7:00pm

Enjoy a complimentary drink and pizza! To register visit the website for a registration form at Events: or email Further details, call Angela on 9581 4787.

“The Sport of Business” A Local Lesson in Building a Business out of the World Game Founding CEO of the Melbourne Heart Football Club, Scott Munn will be the special guest speaker at the Melbourne Business Awards Breakfast on 25th May. Scott will share his business success story of overseeing the development and evolution of one of the newest players in the competitive Victorian sporting landscape.

The MBA Breakfast will also profile two local success stories, Celsius Glass and Summit Innovation. Book on-line at

A Business Bulletin for the City of Kingston


Retail Precincts WALLETS PAST WINDOWS – valuable retailing sessions with Greg Davis (Retail Consultant) We all know that the way people shop has changed. What are the implications for those in the middle of these changes – small retailers? Retail specialist Greg Davis, who is an expert in consumer behaviour and customer markets, will facilitate a series of sessions to assist small businesses in Kingston’s strip shopping centres weather the changes and thrive in the new shopping environment. With six sessions over six months, Greg will guide you through a range of issues influencing your business and identify opportunities for you to move ahead in competitive markets. There will be time in each session to network and share experiences with others and to discuss first hand the successful business strategies used by leading retailers. Sessions are tailored specifically to the Kingston retail environment and offer detailed information and analysis to make a difference to your business. Don’t miss out on this unique opportunity!

SESSION 1. “Your Catchment your Customers” – who they are, what they spend and how you could capture more!

SESSION 4 Marketing and promoting your business – six tips to promoting your business in an efficient and effective manner – 17th September SESSION 5 Growing your business – six tips for growing and prospering in tough retailing conditions – 22nd October

Monday 25th June 2012 5.30pm for 6:00pm – 7:30pm Woodlands Golf Club, White Street, Mordialloc SESSION 2 Benchmarking your performance – six ways to measure the performance of your business – 23rd July SESSION 3 Finding your unique position– identify the influence of consumer movement and how you can capitalise on this to attract more customers and more sales! – 27th August

SESSION 6 Is it me? - What type of retailer am I? What are my strengths, my weaknesses, how can I use these to my advantage? – 26th November.

The sessions cost $20 each or $100 to attend all six. Call Marian 9581 4786 to register or email:

Mordialloc Streetscape Improvements As part of Council’s on-going commitment to revitalising commercial precincts, Main St Mordialloc is about to undergo major capital works which will involve replacing the current brick paving with an asphalt and sawn blue stone paving treatment, new landscape and lighting treatments and enhancements to the war memorial area. These works will be commencing on 14th May, 2012. Planting Example

Westall shopping centre has also had a face lift with works recently completed on footpath replacement and enhanced landscaping and seating.

Asphalt & sawn blue stone paving treatment

Sovereign Seat


A Business Bulletin for the City of Kingston

Business Sustainability “Walking the walk” to energy self sufficiency Caspak Products is located in Braeside and distributes innovative and increasingly environmentally responsible packaging solutions. As Managing Director, Bryce Hickmott says his company prides itself on its exceptional customer service, speed to market, getting it right first time, small initial production runs, and honouring commitments. Caspak has modelled its business around innovation, and the move to energy self sufficiency using Solar Power is a logical extension of that model. In February this year they installed a 22kw Solar Power system through a Lyndhurst company, Metro Solar. Not only can they monitor the power production from their solar panels but also monitor their power consumption through a smart device called “powertracker”.

Caspak made the decision to be a leader in their industry and demonstrate a move to carbon neutrality. This shows their current and potential customer base that they are ‘walking the walk’ in terms of energy self sufficiency. The company has installed a 26,000 litre rain water tank which supplies all the waste water needs for their Braeside operation. In addition the management team encourages their employees to ride to work and provides bike racks, showers to change at work, and even a Myki ticket to make it as easy as possible for team members to leave the car at home!

Grow your business sustainably… Kingston Council has received a grant from the Department of Business & Innovation (DBI) to again run a Business Sustainability Group Program in 2012 .

Managing Director of Caspak, Bryce Hickmott, is happy to talk to other business owners about his company’s sustainability achievements and show you around the site. For further details go to:

Caspak’s water tank Bryce Hickmott and Caspak’s solar panels

Carbon Pricing starts in July – what does it mean for your business? A Kingston Carbon Price Briefing. This workshop will explore the risks and opportunities to your business of a carbon price. Australian businesses are facing a number of cost pressures to their businesses including a high Australian dollar, increased labour costs, increased waste levies, rising energy and water costs – with the introduction of a carbon price, will this be the tipping point for many businesses or does it also represent new market opportunities? This workshop will create a forum to discuss the range of implications to business and values chains due to the introduction of a carbon price. It will examine a range of potential responses and help identify areas of

Showing Angela Stubbs, Kingston’s Industry Development Team Leader the Caspak bike racks

opportunity that can help businesses build resilience and also help identify new business opportunities. Presented by Dan Atkins from The Shaper Group - one of Australia’s leading sustainability practitioners and entrepreneurs. Date: Time: Venue: Cost:

Thursday 31st May 5.30 - 7.30pm, Woodlands Golf Club White St, Mordialloc $30 includes light refreshments -

Drinks and networking at the bar after the briefing. To register, download a form from the Events page at and email to: For phone bookings, call Angela on 9581 4787.

A Business Bulletin for the City of Kingston

The successful program was offered to a small group of companies in 2011 who are now putting into action the steps identified to build business resilience, reduce their carbon footprint, decrease costs and take up new business opportunities. The Group Program is designed to support participating companies in improving their environmental performance as well as raising business awareness of carbon pricing implications. It will focus on identifying strategies that have measurable and achievable outcomes that can be implemented without high costs through a series of three workshops over three months commencing at the end of July. The program will be delivered by The Shaper Group, having a proven track record in assisting businesses to become more sustainable as well as demonstrating ways to reduce operating costs. If you are a business with a turnover greater than $500,000 and would like to take up this opportunity, please contact Angela Stubbs on 95814787. Places are limited so be quick!


What’s on in Winter • KBWN Luncheon - 15th May • Melbourne Business Awards - 25th May • SEMIP Innovation Workshop - 29th May • Carbon Pricing Forum - 31st May • Kingston Farmers’ Market - 2nd June, 7th July, 4th August

• 2012 BIO International Convention - 18th - 21st June • Retail Seminar No. 2 - 23rd July • Get Your Business Organised - 24th July • Unlocking Business Value - 25th July • Women in Business Network - 25th July • Your Business Online - 22nd August • Retail Seminar No. 3 - 27th August

• Cash Flow Workshop - 6th June • Meet Your Mates Moorabbin - 14th June • Retail Seminar No 1 - 25th June

Advocacy Speaking up for Small Business Small businesses need a competitive and fair business environment to grow and prosper. The Small Business Commissioner is an independent office established by the Victorian Government to assist small business. The Commissioner has a wide range of functions and powers and is dedicated to promoting a competitive and fair operating environment for small business.

AusIndustry News The Minister for Industry and Innovation and Minister for Climate Change and Energy Efficiency, Greg Combet, recently launched the Clean Technology Investment Program & the Clean Technology Food and Foundries Investment Program - which specifically support existing Australian manufacturers.

community inspired leadership Both these programs are part of the Government’s Clean

The Commissioner has four key messages: • Be informed – know your rights and obligations and you will avoid disputes. • Be fair – ensure your ongoing business relationships. • Be smart – settle disputes quickly and get on with business. • Be aware – of government requirements. The Commissioner’s Office offers practical assistance on a range of small business issues and promotes informed decision-making by small business to assist in minimising disputes with other businesses and Government agencies. The Commissioner’s Office website ( contains online forms, legislation, information and regulations relevant to small business, as well as upcoming events. The Commissioner’s Office assists small business by offering information, preliminary assistance and mediation.

Energy Future package (www.cleanenergy - a Whole of Government initiative to help Australian businesses adapt and prosper in a low carbon economy. Projects that can be supported include switching to less carbon intensive energy sources or installing new manufacturing equipment, processes and facilities to reduce energy consumption and carbon emissions. • Manufacturers with turnovers of less than $100 million requesting funding under $500,000 only have to match the government grants on a dollar for dollar basis • For all other grants under $10 million, applicants will be required to contribute $2 for every $1 from the Government • For grants of $10 million or more, applicants will be expected to make a co-contribution of at least $3 for each $1 of Government support To find out whether you are eligible, or for further information on the program, please contact the AusIndustry Hotline on 13 28 46 or email

New National Business Names Registration System A new National Business Names Registration System will be launched later this year and will replace the current state and territory registers. The new system is expected to commence from 28 May 2012, pending the passage of legislation through the State parliaments.Once the new system has commenced, all business name registrations will be managed and administered by the Australian Securities and Investments Commission (ASIC). To find out how it will affect existing businesses, contact: Victoria - 1300 558 181

DISCLAIMER The information in this publication is given in good faith and has been derived from sources believed to be reliable and accurate. However, the City of Kingston does not accept any liability whatsoever for its contents or the use of the information.

For information regarding any of the articles included in this newsletter please contact Suzanne Ferguson on 9581 4712, PO Box 1000 Mentone 3194

Kingston Business Bulletin May 2012  

The Kingston Business Bulletin is written and distributed by the Economic Development team at the City of Kingston

Kingston Business Bulletin May 2012  

The Kingston Business Bulletin is written and distributed by the Economic Development team at the City of Kingston