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LET’S START WITH GROCERY In the preceding 12 months: 77%

BOUGHT GROCERIES FROM A NON-GROCER

62%

BOUGHT FRESH MEALS FROM A NON-RESTAURANT

57%

BOUGHT CLOTHING FROM A NON-CLOTHIER

20%

BOUGHT A SERVICE FROM A NON-SERVICE PROVIDER

In the coming 12 months: 96%

WOULD BUY GROCERIES FROM A NON-GROCER

92%

WOULD BUY CLOTHING FROM A NON-CLOTHIER

88%

WOULD BUY FRESH MEALS FROM A NON-RESTAURANT

74%

WOULD BUY A SERVICE FROM A NON-SERVICE PROVIDER

Which groceries are they buying at non-grocery stores?

59%

77%

42%

CANNED/BOXED

82%

FRESH FRUIT/VEG

54%

38%

49%

22%

PEOPLE W/ KIDS

FROZEN

DAIRY

BREAD

73%

PEOPLE W/O KIDS

MEAT

IN THE PRECEDING 12 MONTHS, 24% OF SHOPPERS MADE A GROCERY LIST INTENDING TO FULFILL THE ENTIRE LIST AT A NON-GROCERY: 79%

BIG BOX

25%

PHARMACY DOLLAR STORE C-STORE

WWW.KINGRS.COM

of people bought groceries from a non-grocer

52%

81% WOMEN

71% MEN

of people buy groceries from a non-grocer more than once a month

58%

PEOPLE W/ KIDS

55% WOMEN

18% 7%

49%

PEOPLE W/O KIDS

49% MEN

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KRS Survey: Traditional Retail Categories Are Blurring