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KING OF THE ALPS European Championship Extreme Kayak

LOCATION Merano is one of the most varied and touristicaly noted regions in the Alps. Situated at the foot of numerous 3000 peaks, Merano is renowned for its warm climate and unique vegetation. Merano offers a vast majority of recreational activities, with a huge scope to provide specifically to the outdoors. In every local valley you will find a torrent of water which can provide the perfect ambience for those who are passionate about water sports. It is also an area which is already well known for hosting many events, with a wide spectrum of variety.

WHAT IS KING OF THE ALPS The King of the Alps is an extreme kayak race that tests skill, stamina, endurance and speed. The race also became the Extreme kayak European championship in its fourth year of running. The very first King of the Alps managed to attract 50 athletes from 6 different nations. In 2014 there were over 60 athletes from 10 different nations pulling in competitors from as far as Chile. Due to demand, for the first time we also added a junior’s category. The event takes place on the white waters of the Passirio River, and in 2015 canoeists will once again be battling the waves and the force of the river. Paddles will clash on the water to see who will be crowned king and Queen of the Alps, and of course, the European Champion. We are very proud and content, that in only a few years, we have managed to make our mark in the kayaking world by becoming an important event on the international circuit.

THE COMPETITION The first part consists of a 6,5km marathon,

The second part is the final, a much shorter,

most difficult extreme kayak courses. For this

starting with a multi-line class IV at Quellenhof

faster and more technical part of the Passerio

motive ´King of the Alps` is attracting more and

and finishing at Riffiano. It is the longest

River. This section is situated at the town of

more athletes from around the world. Even the

extreme kayak race in Europe, and really tests

Mosos directly opposite the Enerpass

athletes that miss out on the top 16 places can

the Athletes River reading ability, stamina and

hydroelectric station where the passerio meets

still be right next to the action on the final

endurance. Only the 16 fastest from the

the mighty falls of Stieber. The finalists then

section, with ample viewing spots from both

marathon can go through to the final.

have a head to head time trials on one of the

sides of the river.

MEDIA AWARENESS Reports and articles in assorted press releases which include the largest kayak and canoe magazine of the world have praised this events as a high priority event in the kayak scene. Last year we were represented in three editions of the “Kayak Session” magazine: before the race, after the race and in the form of an article in magazine 51 together with pictures in the "focus section". In addition, several articles and advertisements were also ran on the Kayak Session website and distributed in their newsletter. Further to this, the German “Kanu Magazine” also published an article about this event. In 2015, the German “Kayak magazine” will also become an additional media partner. The publishing house of “Kayak Magazine” is also responsible for publishing the German “Trekking” and “Bike & Travel” magazines. The organizers of the event are deliberately and consistently going a new way with this event and consciously opening the "King of the Alps" to more spectators and visitors. The cooperation with “Kayak Session” will definitely continue, primarily for the purpose of using this platform as information about the event and for advertising.

Program on FRIDAY, 12 June « Opening and registration « Dinner for all the participants « Movie-Night With Olaf Obsommer productions and other outdoor movies. (Redbull Media House, slacklining, speedriding…) Program on SATURDAY, 13 June « Kayak courses for guests and visitors Depending on level on different river sections, will be back in time to see the competitions. « Rafting Tours for guests and visitors On the marathon section with possibility to watch the race. « Whitewater-Marathon A mass start race, 6.5km of class III-IV WW. The first 16 will be qualified for the final. « Head2Head - Final Two kayakers form one heat (pairing). While competing both kayakers are alone on the course and the time of both kayakers is measured. The faster kayaker of each heat advances to next round. « Open Race Everybody (except the winner of the previous races) can start. Some swim/run will be involved. « Prizegiving and Party At the “Festplatz” in Moos. Open-end party with live music and DJ set. Program on SUNDAY, 14 June « Guided Tours for guests and visitors Guided tours on southtyrolian rivers. (depending on asks and water levels)

« Kayak courses for guests and visitors « Rafting Tours for guests and visitors

SPONSORS For the sponsors: Logo seen on media and digital media. We can offer the sponsor the possibility to frequently publish new products, videos ect. on our website and facebook page. On the You Tube channel king of the Alps we can offer our sponsors and partners alternative options to pubblise their products or make. At the event site your logo can be position throughout the race section or feature on programs and posters. Thanks to our wide range of publicity we are able to offer marketing 360° which allows our sponsor to target more people and those with specific interest in the outdoors and sport. For our partners there is the added possibility to freely use our corporate design “king of the Alps” E.g. event gadgets or limited “king of the alps- edition.”


photos: - layout & design:

Info KOTA (english)  

KING OF THE ALPS takes place in North Italy. Every year, paddlers from all over the world come to challenge each other for the titles of Kin...

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