The 2012/13 UK Digital Out of Home Handbook

Page 204

06 Interactive | Mobile Interactive digivans

INT

Mobile digivans incorporating interactive technologies idoohmediagroup

Kinetic view Particularly useful for targeting places where other media doesn’t exist, these mobile digivans include a range of camera-based and touch screen interactive technologies. Vans can be deployed tactically for PR and experiential uses, or combined with sampling and distribution methods.

Media Standard no.locations 1 Standard media cost ÂŁ950 per site (per 8 hour day) Note Content development costs are additional Average lead time 8 weeks

Technical Aspect Ratio

16:9 Landscape

Audio

Audio

Definition

Standard

Screen Size Screen Resolution

1024 x 576

Touchscreen

Y

Gesture

Y

Image Capture

Y

Augmented Reality

Y

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7544 4600 204


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