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on arts that perform for you 2013/14 SEASON

ADVERTISE WITH US

SHOWCASE PROGRAM BOOK • WEB SITE • DISPLAY CASES • DIGITAL ADVERTISING • MORE


TABLE OF CONTENTS Demographics

Broadway Philadelphia Showcase Schedule and Rates

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Kimmel Center Presents Showcase Schedule and Rates

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Opera Philadelphia Showcase Schedule and Rates

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Digital Parking Garage Advertising

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Showcase Package Rates

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Showcase Technical Specifications Internet Advertising Rates

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Cube Sponsorship

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Display Cases

15

Academy of Music 3 sheets

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Garage Posters

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3

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YOU CAN REACH OVER

1.4 MILLION VISITORS

A YEAR BY ADVERTISING WITH US From Broadway blockbusters to iconic ballet, our Showcase program book offers YOU direct access to arts lovers, families, students, residents, tourists, and cultural enthusiasts. Distributed at performances across our campus – including Opera Philadelphia, Philadelphia Chamber Music Scoeity, Broadway Philadelphia, Kimmel Center Presents, and more – Showcase ­puts YOUR brand in the hands of hundreds of thousands of people each year. • 75% of our patrons live in the surrounding counties— Montgomery, Bucks, Chester, Delaware, Camden

showcase March 19 - April 13, 2014 | Academy of Music

• 25% of our patrons live in Philadelphia • 70% have bachelor degrees and post-graduate degrees • More than 50% have an income of at least $125,000 • 62% own more than one home • 57% own or lease high-end, luxury cars • Over 50% travel worldwide • 88% of our patrons rated their Kimmel Center experience as good or great

NEW DIGITAL SHOWCASE UPGRADE

Upgrade your advertising package and expand your reach. New this season we’re introducing Digital Showcase with live links! Each Showcase edition will be hosted online in a beautiful interactive format and shared with our ticket holders in advance of the performance or run. From emails and Facebook to Twitter and the Kimmel Center app, for a small weekly upgrade fee your ad can link directly to the URL of your choice! Weekly rates vary by book or production.

The Kimmel Center for the Performing Arts has added almost $700 million to the local economy since opening. CONTACT JOE CIRESI AT 215.790.5884

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BROADWAY PHILADELPHIA

SHOWCASE SCHEDULES & RATES

a new musical

OCT 29 – NOV 10, 2013 Ad Deadline: Sep 29 2 WEEKS

NOV 26 – DEC 1, 2013 Ad Deadline: Oct 26 1 WEEK

NOV 19 – 24, 2013 Ad Deadline: Oct 19 1 WEEK

DEC 26 – 29, 2013 Ad Deadline: Nov 26 1 WEEK

THE

JAN 14 - 19, 2014

Average Capacity: 20,000 per week Ad Deadline: Dec 14 1 WEEK

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ICA MER

FEB 18 – 23, 2014 Ad Deadline: Jan 18 1 WEEK


TM

FEB 24 – MAR 2, 2014 Ad Deadline: Jan 24 1 WEEK

MAR 19 – APR 13, 2014

PHOTO OF DANIELLE WADE BY CYLLA VON TIEDEMANN

Ad Deadline: Feb 19 4 WEEKS

MAR 11 - 16, 2014 Ad Deadline: Feb 11 1 WEEK

JUN 3 – 8 , 2014

Ad Deadline: May 3 1 WEEK

JUN 17 – 22 , 2014

JUN 13 - 15, 2014

Ad Deadline: May 17 1 WEEK

Ad Deadline: May 13 1 WEEK

RATES PER WEEK

SHOW BY SHOW

HALF SEASON

FULL SEASON

Full Page

$1,695

$1,365

$1,085

Half Page

$940

$757

$600

Quarter Page

$515

$450

$345

Digital Showcase: $100 per week Audience Capacity: 24,000 per week

CONTACT JOE CIRESI AT 215.790.5884

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Diana Krall

Bela Fleck and Brooklyn Rider

Bobby McFerrin

Ina Garten

KIMMEL CENTER PRESENTS SHOWCASE SCHEDULES & RATES SEASON HIGHLIGHTS INCLUDE: Diana Krall • Chris Thille • Madeleine Peyroux • Mendelssohn Club • Hungarian State Folk Ensemble • Bobby McFerrin • Ina Garten • Dinosaur Train • Chamber Orchestra of Philadelphia with Alan Morrison • Jerry Blavat • Béla Fleck and Brooklyn Rider • Gala Flamenca

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Chris Thile

Hungarian State Folk Ensemble

Madeleine Peyroux

Book 1: Sep – Nov Book 2: Dec – Feb Book 3: Mar – May Book 4: Jun – Aug

Mendelssohn Club

Ad deadline: Aug 1 Ad deadline: Nov 1 Ad deadline: Feb 1 Ad deadline: May 1

RATES

PER BOOK

FULL SEASON

Full Page 4C

$3,600

$10,800

Half Page 4C

$2,050

$6,150

Quarter Page 4C

$1,300

$3,900

Audience Capacity: 30,000 Digital Showcase: $100 per book

CONTACT JOE CIRESI AT 215.790.5884

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OPERA PHILADELPHIA SHOWCASE SCHEDULES & RATES NABUCCO

Sept 27 – Oct 6, 2013 Ad deadline: Aug 27

AINADAMAR

Feb 7 – 16, 2014 Ad deadline: Jan 7

DON GIOVANNI Mar 5 - 9, 2014 Ad deadline: Feb 5

A COFFIN IN EGYPT Jun 6 – 15, 2014 Ad deadline: May 6

RATES

PER BOOK

FULL SEASON

Full Page

$1,520

$1,300

Half Page

$1,050

$875

Quarter Page

$675

$575

Digital Showcase: $100 per book Audience Capacity: 15,000 per book

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NEW! DIGITAL PARKING GARAGE ADVERTISING

Advertise your business on our digital garage signs and reach diverse audiences, visitors, and arts patrons both pre- and post-show! Advertising packages include: Televisions by each elevator and 3 Televisions in the garage. [10 sec spot, either Flat or Animated].

RATES 10 Sec Spot

1 Month

3 months

6 months

12 months

$600

$500

$400

$300

CONTACT JOE CIRESI AT 215.790.5884

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SHOWCASE PACKAGES SAVE UP TO 40%!

FULL PACKAGE - Circulation 500,000 Full Page Half Page Quarter Page

Open Rate $47,600 $12,400 $7,900

Total Package $29,975 $7,500 $2,421

SHOWCASES: All Broadway, Kimmel Center Presents and Opera

CLASSIC ARTS - Circulation 200,000 Full Page Half Page Quarter Page

Open Rate $20,480 $12,400 $7,900

Total Package $12,300 $7,500 $4,750

SHOWCASES: All Kimmel Center Presents and Opera

FALL PACKAGE - Circulation 172,000 Full Page Half Page Quarter Page

Open Rate $11,900 $6,860 $4,035

Total Package $7,200 $4,116 $2,421

SHOWCASES: Broadway: Once, Beauty and the Beast, Flashdance Kimmel Center: Fall Summer Quarterly (September, October, November) Opera: Nabucco

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WINTER PACKAGE - Circulation 125,000 Full Page Half Page Quarter Page

Open Rate $11,900 $6,860 $4,035

Total Package $7,200 $4,116 $2,421

SHOWCASES: Broadway: I Love Lucy, We Will Rock You, Porgy and Bess,and Mama Mia Kimmel Center: Winter Quarterly (December, January, February) Opera: Ainadamar

SPRING PACKAGE - Circulation 140,000 Full Page Half Page Quarter Page

Open Rate $13,595 $7,800 $4,550

Total Package $8,560 $4,950 $2,925

SHOWCASES: Broadway: The Phantom of the Opera and Cirque Éloize Cirkopolis Kimmel Center: Spring Quarterly (March, April, May) Opera: Don Giovanni

SUMMER PACKAGE - Circulation 105,000 Full Page Half Page Quarter Page

Open Rate $10,205 $5,920 $3,520

Total Package $6,475 $3,775 $2,250

SHOWCASES: Broadway: Wizard of Oz, Evita, and Rain: A Tribute to The Beatles Kimmel Center: Summer Quarterly (June, July, August) Opera: A Coffin in Egypt

CONTACT JOE CIRESI AT 215.790.5884

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TECHNICAL SPECS SOFTWARE

IMAGES

Ads can be submitted as EPS, TIFF or PDF files.

High-resolution images must be 300 dpi and 100% of the final print size. Images taken from a web site are not satisfactory. Images scanned from printed materials are not satisfactory. Images embedded in a Word file are not satisfactory. Images running in color must be saved as CMYK, not RGB. Images running in black and white must be saved as grayscale.

Macintosh format: • Photoshop: Saved as a high-resolutionTIFF or EPS. • Illustrator: Convert type to outlines and export as an EPS or TIFF file. Include all linked images and fonts. • Adobe Acrobat: Embed all fonts and images and save as a high-resolution, uncompressed PDF at 100%.

COLORS

All colors appearing in your ad must be built from CMYK.

IBM/PC format: We are not IBM/PC compatible. Please call to discuss file conversion.

COMPATIBLE MEDIA

CDs, e-mail to showcase@kimmelcenter.org Contact us for FTP instructions.

FONTS

Postscript fonts are preferred. TrueType fonts may pose technical problems. IBM/ PC fonts may be substituted. Be sure to include all of your Postscript Printer and Screen fonts or Truetype fonts with your ad. PC Postscript fonts require both the screen font and the printer font.

5.625” x 8.75”

4.625” x 7.75”

11” x 8.75”

2.25” x 7.75”

What to include with submission: • All ad files must include the name of your organization in the title of the electronic file. • All fonts and linked files used in creating the ad.

TRIM SIZE: 5.375” x 8.5”

10.25” x 7.75”

4.625” x 3.75”

2.25” x 3.75

11” x 4.375”

5.625” x 1.825”

HAVE QUESTIONS? Please call Marcia Nyako at 305-519-4352 or e-mail showcase@kimmelcenter.org * Bleed requirement: Ads with bleed should preserve a 3/8” safety area inside the trim. Text that falls outside this area is not guaranteed.

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INTERNET ADS BANNER ADS

SIDEBAR ADS

Per Month

Per Month

1x

6x

12x

1x

6x

12x

Broadway Page

$1,300

$1,100

$900

$900

$650

$500

Upcoming Event Page

$1,300

$1,100

$900

$900

$650

$500

Broadway Event Page

$1,300

$1,100

$900

$900

$650

$500

Planning Your Visit and all associated pages

$700

$500

$400

Only one banner ad and two sidebar ads are available each month for each page.

E-BLASTS OVATION

E-newsletter sent to 130,000 people weekly! Cost: $2,000 per insertion

STIX (Student Tickets)

College age, 50% click through, emailed once a month mid month. Cost: $500 per email

EXTRAORDINARY EXTRAS

All Kimmel Center Members, 45% open rate,emailed the 3rd Monday of each month. Cost: $500 per email

THANK YOU EMAILS

Emailed after each show for Kimmel Center Presents and Broadway 50% open rate. Cost: $750 per email

CONTACT JOE CIRESI AT 215.790.5884

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KIMMEL CENTER

SPONSORSHIP RECOGNITION We are proud to have the support of businesses and organizations. Cube Sponsorship Recognition puts the spotlight on YOU – with more than 400,000 impressions each month. A variety of sponsorships opportunities are available with benefits including full 30 second acknowledgements, 15 second overview, or a banner. You love the arts, your customers love the arts – now let the world know.

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Sponsorship Per Month

1 Month

6 months

12 months

15 Sec Recognition

$ 2,200

$1,650

$1,200

Banner Ad Recognition

$1,299

$ 950

$ 600


OTHER ADVERTISING DISPLAY CASES Have your storefront seen by 1.4 million people! Display cases are spread out throughout the Kimmel Center’s Commonwealth Plaza and lower levels.* These cases are available for 1, 3, 6, or 12 month contracts. 1 month $1,000

3 months $850

6 months $700

12 months $625

*premium fees apply to some locations

3 SHEETS & GARAGE POSTERS Academy of Music 3 sheets and Kimmel Center Garage posters 1 month $1,500

3 months $1,200

6 months $1,000

12 months $750

CONTACT JOE CIRESI AT 215.790.5884

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REACH OVER 1.4 MILLION VISITORS EACH YEAR GET EXCLUSIVE ACCESS TO HUNDREDS OF THOUSANDS OF ARTS PATRONS ACCESS MORE THAN 130,000 PEOPLE PER EMAIL BLAST SHOW BROAD STREET WHAT YOU’RE MADE OF WITH OUR DIGITAL SIGNAGE SHOWCASE PUTS YOU IN THE HANDS OF OUR AUDIENCE

Kimmel Center for the Performing Arts 1500 S Walnut St, 17th Floor Philadelphia, PA 19102 215.790.5884


Lights Up on arts that perform for you