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The Newest and Most Radical Designs That Are Yet To Be Seen

Sept 2017 Volume 3 1st Edition

D esign : the visual cues organized by a designer to communicate a certain feeling or moment Paul Rand 2016 FROM VOLUME 2 EDITION 1



Kimberly Chan

Siena Abayan



Jessica Phillipson

Joy Lin



Mike Waters

Richard Wu



Ciara Jack

Katie Williams

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Design Review


Dear Reader,

Design Review has been around for five years as of Oct 1, 2017. As a company, we want to share designs from emerging artists. We want to feature and welcome incoming designers. Our mission is to showcase the newest and most radical designs that are yet to be seen. We will draw connections between designers around the world as well as designs from the past to the present. Each spread will include a photo of the designer’s work of choice with name and date of the specific piece. Alongside the image will be a brief interview with the designer as well as our interpretation and opinions about the new artist.

The basic definition of design is the purpose, planning, or intention that exists or is thought to exist behind an action, fact, or material object. But according to Design Review, a design is the visual cues organized by a designer to communicate a certain feeling or moment to their viewers. Design can either be featuring a single element of design or a combination of several aspects. Elements included, but are not limited to: color, shape, text, image, etc. The concept of design is a very free and flexible concept, we’re open to new definitions as along as one can provide an example and argument. We are a progressive company, where we aren’t restricting ourselves to the traditional design principles or styles. We hope to continue to share new designs and designer with the public and to hopefully expand our archive of famous and successful designs of the year. Sincerely —Kimberly Chan, Editor


For 33 years Steven Heller was an art director at the New York Times, originally on the OpEd Page and for almost 30 of those years with the New York Times Book Review. Currently, he is co-c-hair of the MFA Designer as Author Department and Special

Rick Poynor began as a general visual arts journalist, working at Blueprint magazine in London. After founding Eye magazine, which he edited from 1990 to 1997, he focused increasingly on visual communication. He is writerat-large and columnist of Eye, and a contributing editor and columnist of Print magazine.

Véronique Vienne was a magazine art director in the USA when she began to write to better analyze and understand the work of the graphic designers, illustrators and photographers who collaborated with her.




FEATURES 18 Francesco Franchi: Changing the World of Editorial Design

4 Letters

Graphic design does not refer just to an aesthetic solution. Design is content and a designer works as a facilitator to make communication easier, collaborating with editors to get the best usable product. By Siegfried Mortkowitz

5 Fine Print

8 Turning Pages Reviewed by Louise Miller

9 Attention Loop Reviewed by Ryan Williams

10 How to Think Like a Great

Graphic Designer Reviewed by Steven Heller

Francesco Franchi: Changing the World of Editorial Design


28 Jennifer Sterling: Flying Solo


Sterling’s elegant, edgy designs, composed of innovative materials and complex ballets of typefaces, have changed the way people think about annual reports and packaging. By Michael Kapla

12 Going Native: A Skeptical Observer Turns Educator

ARCHITECTURE 14 Shubin + Donaldson:


The Glory of Raw Space By Peter Jaskowiak

Table of Contents

Jennifer Sterling: Flying Solo

By Rick Poynor

Design Review Howard Schatz: The Second Act

44 Howard Schatz: The Second Act Giving up a thriving medical practice, Schatz has turned his passion for photography into a second career more successful than even he could have imagined. By Ken Shulman

58 Emil Ruder: A holistic approach to designing and teaching

THE INTERVIEW 60 Erik Spiekermann: Seven Ages of Spiekermann By Johannes Erler

HISTORICAL VIEW 66 Hélène Gordon Lazareff: The Tsarina Who Was ELLE

For Emil Ruder space has never been merely a lifeless paper surface to be covered with lettering or ornamentation at will. In his hands the passive background is transformed into a vital and active foreground. By Adrian Frutiger

By Véronique Vienne

NEWS 70 Global Report 72 Type Directors Club 72

Emil Ruder: A holistic approach to designing and teaching

74 Art Directors Club 74 MAGAZINE SHOWCASE 84 Fons Hickmann Soccer and Graphic Design

90 Experimental Jetset

An Amsterdam-based Graphic Design Studio 3

Design Review  
Design Review