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Color, Typography, book cover

Color Typography Book Cover


Table of Contents 002

INTRODUCTION

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WHAT IS COLOR?

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WHAT IS BLACK AND WHITE?

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WHAT IS AN ACCENT COLOR?

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ARTICLE SOURCE

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Color, Typography, book cover

Color Typography Book Cover

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Book covers are meant to catch the attention by by passers. All covers include words, which could be the title, author’s name and blurb, and colors, which could be images and/or illustrations.The front cover and back cover should look coherent.The title and blurb should give a hint to what the book is about. And the color should match the mood that the story wants to emits, often times genres are strongly associated with specific colors.

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Color, Typography, book cover

Book Genres and Color Colors evoke certain emotions and create a particular atmosphere. When the author selects their book cover, they have to be aware of the prior associates that come with certain colors. They need to make sure the colors match the mood and genre of their writing.

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Color

Emotions That It May Evoke

red

passion, strength, power, danger

green

safety, healing, money

blue

stability, trust, health

yellow

happiness, intellect

orange

joy, enthusiasm, encouragement

brown

confidence, casualness

gold

wealth, prestige, wisdom

purple

power, luxury, ambition

pink

feminism, romance

black

power, elegance, mystery, death

white

purity, perfection, safety

gray

tradition, dullness

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Color, Typography, book cover

What is color?

Color or colour is the characteristic of human visual perception described through color categories, with names such as red, blue, yellow, green, orange, or purple. This perception of color derives from the stimulation of cone cells in the human eye by electromagnetic radiation in the spectrum of light. Color categories and physical specifications of color are associated with objects through the wavelength of the light that is reflected from them. This reflection is governed

by the object’s physical properties such as light absorption, emission spectra, etc. The science of color is sometimes called chromatics, colorimetry, or simply color science. It includes the perception of color by the human eye and brain, the origin of color in materials, color theory in art, and the physics of electromagnetic radiation in the visible range (that is, what is commonly referred to simply as light). 6


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Color, Typography, book cover

The Psychology of Color Color is all around us. Whether we realize it or not, it plays a big role in our everyday lives. That orange or yellow traffic sign you saw on the road today? It caught your attention for a reason. That box of cereal you bought at the market even though it was a little more expensive than the others? You might have been drawn to the colors on its packaging. Color even creeps its way into language… why do we say people are “seeing red” when they’re angry or “feeling blue” when they’re sad? Because color has a unique connection to our moods and emotions. But not everyone thinks about or experiences color in the same way. The meaning and symbolism we associate with different colors are influenced a great deal by the cultural and societal groups we identify with. Let’s take a look at some common meanings associated with basic colors in Western culture:

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Genre: Memoir 10


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Genre: History 11


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Genre: Religious 12


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Genre: Self-Help 13


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Color Symbolism GREEN C M Y K

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This is the color of nature, plant life, and growth. As such, it often communicates health, freshness, or an “all-natural� quality. Dark green can represent wealth (or anything money-related) and stability.

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The color of the sea and sky, blue often communicates peaceful, clean qualities. As opposed to more energetic, warmer coolers, blue is seen as calming. In some contexts, it can represent sadness or depression.

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Purple is traditionally associated with royalty, majesty, or honor. It can also have spiritual/mystical or religious connotations. 14


RED

This color can communicate many different ideas depending on its context. Because red is associated with fire, it can represent warmth — or danger. It is also the color of blood, it’s considered an energetic, lively color and is also associated with matters of the heart, and sometimes violence.

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ORANGE

Also a fiery color, orange combines the warmth of red with the cheerfulness of yellow for a hue that communicates activity, energy, and optimism. It’s also associated with the harvest or autumn season.

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YELLOW

As the color of sunshine, yellow often communicates happiness, cheerfulness, friendliness and freshness. It can also signal warning or caution in certain contexts. Some variations (especially desaturated and greenish yellows) can look sickly or unpleasant; historically, yellow has sometimes.w 15

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Color, Typography, book cover

What is Black and white?

Black and white, often abbreviated B/W or B&W, and hyphenated blackand-white when used as an adjective, is any of several monochrome forms in visual arts.

a range of shades of gray. Further, many monochrome prints in still photography, especially those produced earlier in its development, were in sepia (mainly for archival stability), which yielded richer, subtler shading than reproductions in plain black-and-white.

Black-and-white images are not usually starkly contrasted black and white. They combine black and white in a continuum producing 16


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Genre: Poetry 17


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PSYCHOLOGY OF THE COLOR BLACK * Associated with power, elegance, formality, death, evil, and mystery. * A mysterious color associated with fear and the unknown (black holes). * Usually has a negative connotation (blacklist, black humor, ‘black death’). * Denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color. * The symbol of grief. Black is a color that has many different connotations. It can be seen as threatening or as mournful, but, like all colors it has positive and negative aspects. Positive and Negative Aspects of Black Black is a color to be used with caution, as it’s positive aspects often are closely linked to it’s negative aspects. Black suggests power, elegance and style, but also intimidation, aloofness and limited emotion. It is a color often linked with the idea of evil. Black is related to mystery and concealment. It is also a serious color traditionally used to show one’s grief.

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Genre: Economics 20


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Genre: Politics 21


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PSYCHOLOGY OF THE COLOR WHITE It has an equal quantity of all the colors in the spectrum. So it will contain both their positive and negative aspects. But probably the best feature of white is that it is impartial, independent and neutral towards everything. The color has the property of bringing calmness, comfort, and hope.But too much of it can have a negative aspect of emptiness and isolation, a sterile and ignorant environment. Positive characteristics given by white are purity, innocence, simplicity, cleanliness, neat, open, equality, and new beginnings. The color also has a negative part, giving traits like ignorance, sterility, distant, boring, cold, empty, or critical. If used in balanced proportions it can be our savior from the dark side in times of distress. It represents a clean future and the fact that we have a change to a better beginning. It is efficient, showing an excellent organization and sense of order.

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Color, Color, Typography, Typography, book book cover cover

What is an Accent color?

Highlights can effectively be used in web design to guide the readers attention towards specific sentences or words. It comes from the realization that all content is not equally important and that many web-users scan content instead of reading it. In essence highlights can provide a better user experience,

guiding the users through the content. However, incorrect use of highlights can dilute your message or even distort it – working directly against the idea behind driving the reader’s attention towards what’s important in the first place. So use this power carefully. 24


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Genre: Spiritual 26


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HIGHLIGHTING WITH COLOR Often times, designers choose a single color as a highlighter in their design with text.This increases the detectability, especially on textcentric sites, where there are few colors or other graphical elements in close proximity to the text. The darker the color is the less notable the effect is, as it no longer stands out from the general text. Another approach is to use a text background color as a highlight. This has the same benefits as changing font color, since a color within an otherwise black/white interface instantly demands attention. The trick here is to generally choose very light, desaturated color, so it won’t hurt the contrast. This technique is also the one that works best when large parts of a text needs to be highlighted, as it turns into more of a graphical background element than a change to the text, and therefore introduce less text-noise (although the overall design noise can of course still be considerable).

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ACCENT COLOR ADDS CONTRAST A powerful way to draw attention to an inteded part of your text, illustrations, diagrams, photos, or videos is to use other visual attention-getters to precisely emphasize and contrast what you wish. Your imaginative ideas can create almost unlimited ways to do that. Here are a few examples: With text, use a different color, font,size,bold, heavy underline or itlaic to make it stand out. Also, consider putting a rectangle box to filled in with color around the text. Without overdoing it, have your graphic designer manipulate your text to make it shout. Animating text is a surefire way to make it pop- not to mention a low cost way to add visual interest to your presentation If you have a pie chart or bar chart, make the key sector or bar a bright color, while keeping the rest of the illustration black and white. By using contrasting shapes or colors and showing single parts of the whole image at a time, you guide the viewers’ eyes to precisely where you want them to be.

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Color, Typography, book cover

ARTICLE SOURCES: For Color: https://en.wikipedia.org/wiki/Color https://www.canva.com/learn/colortheory/

For Black and white: https://en.wikipedia.org/wiki/Black_ and_white https://www.colorpsychology.org/

for Accent color: https://baymard.com/blog/highlightingtext-online Innovative Presentations For Dummies By Ray Anthony, Barbara Boyd

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This publication accompanies the course Typography Lab Fall 2017 with Zak Klauch Editor & Designer: Kimberly Chan Graphic Lab at The New School Š 2017 by The New School All rights reserved. No part of this publication may be reproduced in any manner without permission. All images are Š the artists, reproduced with the kind permission of the artists and/or their representatives. Typeface:Maison Mono and Bebes Photo credits: Amazon and Barnes & Nobles ISBN 123-4-5678901-2-3


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Color, Typography, Book Cover  
Color, Typography, Book Cover  
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