Page 1 - Supplier Marketing Spend Activity in the Food Industry - 2012–2013Survey Brief Published: July 2012

No. of Pages: 49

Price: Single User: US $ 700

Corporate User: US $ 2100

This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading food industry executives. It analyzes how spending activities of the suppliers are set to change in the food industry in 2012–2013. This report gives you access to the category-level spending behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size. The overall size of the marketing budgets of global food industry supplier companies reveals the current investment into this area by competitors. This section identifies budgets by turnover and geography. The average size of the global annual marketing budget of food industry supplier respondents in 2012 is US$3.5 million, as compared to US$2.5 million in 2011 and US$1.3 million in 2010. This implies that marketing budgets have increased during 2011–2012 and that companies are devising aggressive marketing plans that correspond with the positive growth expectations projected by respondents of this survey. Annual Marketing Budgets: Global Food Industry Suppliers (%), 2010–2012

Additionally, for 2012, 75% of supplier respondents project low marketing budgets of less than US$250,000, as the advancement of technologies such as email and social media marketing have increased focus on these low cost and highly effective marketing channels. Furthermore, companies are spending an increasingly higher proportion of their marketing budgets on more effective marketing strategies, and to reduce their marketing expenditure, many supplier companies plan to enhance the internal alignment between sales and marketing functions, which will enable them to create consistent messaging using limited marketing resources. Only 1% of supplier respondents plan to increase their marketing budget to over US$50 million in 2012.

Supplier Marketing in Food Industry

Reasons to buy • Provides analysis of opinions drawn from leading food industry executives. • Includes data on the current size of the marketing and advertising budgets of supplier companies in the foods industry. • Offers readers insight into the marketing behaviors of the global food industry and market competition for supplier companies. • Access the opinions and forward looking statements of 152 industry executives have been captured in our in-depth survey, of which 28% represent Director and C-level respondents. • The research is based on primary survey research conducted by Canadean accessing its B2B panels comprised of senior supply decision makers and leading supplier organizations. • The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East. • This report covers data and analysis on supplier expenditure.

Supplier Marketing Spend Activity in the Food Industry - 2012-2013 Survey Brief  

This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading food industry executives. It analyzes how...

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