YOOX.COM “Y” Male Chromosome “OO” from binary code, language of the digital age “X” Female Chromosome
YOOX BACKGROUND • 2000 – Founded in Italy by Federico Mache6 • 2006 – YOOX group was created. A mono brand online, we ﬁnd it in Europe US and Japan • A virtual bouIque of mulI‐brand fashion & design brands • Is the global internet retailing partner for leading fashion & design brands • Amongst world leaders • Exclusive collecIons of high fashion designers • What we ﬁnd: Clothes, accessories, vintage, books, design and art objects of the previous season
YOOX VISION • • • • • • • • • • • •
Feel new experiences & emoIons Great shopping experience Accessible Pieces from past, present and future Individualism CreaIve cyberspace Technology Entertainment Direct relaIonship with designers, manufacturers and dealers InnovaIve style CreaIve The goal is to give life to an alternaIve distribuIon channel for clothing and fashion accessories.
YOOX VALUES • • • • • • • •
SPIRIT – team work, good environment ETHICS – honesty, transparency and privacy INNOVATION – uniqueness, quality, creaIvity EXCELLENT PERFORMANCES – fast delivery, great results LISTENING TO THE CLIENT – try to get in their posiIon and listen them INTERNATIONALITY – internaIonal expansion ITALIAN DNA – Italian characterisIcs FERTILE GROWTH – thanks to improvement and environmental respect
Brands included in YOOX.com
VIRTUAL YOOX TOUR
Women – Vintage • Age: 25 – 50 years old. • Student (art, business, tourism), mother, working at a magazine, as school mom, shop. • Encaged, married, single. • Middle/high income status. • Shopping, spending Ime with the kids, sauna, meeIng friends. • Icon such as Sarah Jessica Parker, Jennifer Aniston, Julia Roberts.
Men 20 – 45 • Student (graphic, markeIng), work as a graphic designer, markeIng company. • Single, daIng, married. • Middle/high income status • Love to play soccer, go to the gym, drink a beer, watch football. • Icons: Jude law, John Travolta, Leonardo Di caprio, George Clooney.
Kids 0 months – 14 year. • Love to play with friends, shopping with mom, paint/ draw and making pies. • Watch programs such as: Hanna Montana, Dora. • Icons: Miley Cyrus, Hello Kiey, Jonas brothers.
Special ediIons (women) • Age: 18 – 35 • Student (markeIng, fashion, communicaIon), writer, hostess. • Middle income status. • Single,daIng or enchaged. • Love to travel, shopping, party/meet with friends, daIng. • Icons: Rihanna, Beyonce, Scarlee Johansson.
MY-WARDROBE NEW ASOS YOOX
PRICE AVERAGE NET‐A‐PORTER
€300 ‐ €10.000
€100 ‐ €1000
€100 ‐ €500
€40 ‐ €400
WEB PAGE COVERS • • • •
The realizaIon of the impossible Technology/creaIvity Powerful aestheIc impact Desire
By Emanuela Vaccarezza CrisIna Cardona Viu & Kimberley Denise Zuurbier.