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BRAND GUIDELINES


LOGO STRUCTURE & FORM The logo consists of a text based logo with a symbol and lone symbol logo for smaller purposes. It is important that the correct dimension are always used for the logo and that logo is never warped or distorted.

Chestnut type logo Signature ‘e’ speech symbol

2 Signature ‘e’ speech symbols facing each other

Signature ‘e’ speech symbols facing each other

Main logo dimensions and break-down

Do not stretch our logo

Do not squeeze our logo

Do not change the composition of our logo

Symbol logo dimensions and break-down

Do not change the way the form of our logo

Do not change the typeface of our logo


LOGO SIZE The cannot be used smaller than a certain size. It is important that the logo recieves the proper treatment in order for it to remian legible and clear. Therefore, the logo has rules on how small it can be used.

27mm

10mm

minimum size of logo

not okay

The main logo cannot be sized smaller than 27mm. If a smaller size is needed, then use the symbol logo.

We have a symbol logo to use incase the logo needs to decrease in size further than 27mm in width.

27mm

This logo can be used for any small or compact sizes, within the brands context and environment.

The symbol logo would therefore be an advantage for compact spaces, such as pencils, footers or small badges. The symbol logo is just as much a trademark sign for Chestnut as the main logo.


THE CHESTNUT COLOURS The Chestnut Colours are the 5 colours that Chestnut represents itself with.

Chestnut Colours prioritised by size

These are the trademark colours that we use to identify ourselves with and need to be present when Chestnut is communicating in any way.

Chestnut Peach - #FCCFBA

Chestnut Blue - #E7F5FD

Chestnut Orange - #F47538

Chestnut Pale Brown - #8C695A

Chestnut Pink - #F69081

These colours are to be used as guidelines, as opposed to a strict code, when communicating Chestnut. They must be present but not all need be at once and complimentary colours could be included.

The colours are, however, prioritized in this order and need to stay true to the correct ratio of colour.


LOGO COLOURS The Chestnut logo must always combine with the Chestnut colours. The Chestnut logo is to be used only with the directed colours to keep the brand consistent when visible.

Orange on Blue

Peach on Orange

Blue on Pale Brown

Grayscale

No other colour schemes are acceptable for carrying the logo

Do not put harsh dropshadows on our logo

Do not put gradients on our logo

Do not extrude, emboss or embevel our logo

Do not give our logo outlines or borders

Do not put textures or patterns on our logo


CHESTNUT TYPEFACES Chestnut uses 2 sets of type families. 2 weights are used within these. These typefaces must be used when carrying, displaying or communicating the brand.

Brandon Grotesque Black Brandon Grotesque Black Italic

Brandon Grotesque Bold Brandon Grotesque Bold

BRANDON GROTESQUE BLACK BRANDON GROTESQUE BLACK ITALIC

BRANDON GROTESQUE BOLD BRANDON GROTESQUE BOLD

AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz

AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz

AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz

AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz

Devin Regular Devin Italic

Devin Bold Devin Bold Italic

DEVIN REGULAR DEVIN ITALIC

DEVIN BOLD DEVIN BOLD ITALIC

AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz

AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz

AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz

AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz


TYPOGRAPHY Chestnut has a structure for it’s typography in order for it to be clear and cohesive. We have 2 formats, 1 for print and 1 for web, on how the size of text is used and how the weights are used in the

WEB/DIGITAL

TITLES BRANDON GROTESQUE BLACK ITALIC 21PT Subheadings Brandon Grotesque Bold 18pt Body text and copy Devin Regular 14pt Complimentary Text Devin Regular 11pt page numbers devin bold 11pt

PRINT

TITLES BRANDON GROTESQUE BLACK ITALIC 24PT Subheadings Brandon Grotesque Bold 14pt Body text and copy Devin Regular 14pt Complimentary Text Devin Regular 7pt


BRAND APPLICATIONS Chestnut is diverse across all platforms and mediums, so the brand is always carried consistently from print to digital. These are some examples of merchandise on how the brand is applied in order to stay cohesive with Chestnut’s values, function and identity.



Chestnut Brand Guidelines