Gypsy Retail 1. What was the inspiration for opening your online? How did it start it? How many years are you in business? My inspiration for my online retail store are my kids. It is really hard to find cute and trendy clothes in the south so I wanted to be able to have as many options for my kids. I have been in business for one year now. My website is https:// shopgypsygirl.com/, I also provide free shipping and all clothes are sent out as fast as possible. 2. What are some of the most important categories for your website? What are the best-selling items? I sell a lot of dresses, they are the main focus. Many of my customers buy special occasion
dresses. We range from all different types of clothing anything from cute tops to rompers! 3. Are any of your merchandise products personalized? What are some of the typical occasions that people come to you for gifts? We do not provide any personalized items but we get a lot of customers during the seasonal changes! Also, many of our customers come for special occasion apparel! 4. How involved are you in social media? How important is social media to your company? Social Media is extremely HUGE for us! You can find us on Facebook and Instagram! We have many instafamous models showing off our online store so our company becomes EXTREMELY well known. Our Instagram account is @gypsygirl_boutique 5. How have you managed to keep your company updated and relevant? I LOVE fashion so I am always on top of all the new fashion and what is going on with the fashion world. I follow all the fashion bloggers to stay on top of all the new styles. Since fashion is so fast paced, changing styles on my website is crucial to make sure we are meeting all our customersâ€™ needs. 6. How have you see your business change over the years? I used to sell
18 | Itâ€™s a Kidsworld
on Facebook before starting my online store. I then realized that Instagram become more popular so I moved the main focus to Instagram to meet all my customers and get my name out. 7. Any news about new merchandise or special events? We are just getting in our new Resort Collection, which is supposed to be a top seller. We also just picked up GiGi Ri Fashion which specializes in special occasion dresses. I also have been getting to some tradeshows to promote my business and recruit more manufactures. 8. How do you market to your customers? How do you find new customers? I really rely on word of mouth and social media. We have a really great return customer rate. And we send e-mail blasts to returning customers as well as new potential ones! 9. Who are your main buyers/customers? We really market our business to moms ranging in the age of 30-50 buying for girls ranging in the age of 7-14. 10. Would you ever consider opening a brick and mortar store? And why? Not at this point, as of right now we are doing a very effective job online. This is because moms can be very buys, and going out to shop for their kids in between their busy schedules is very hard. We provide an easy and efficient
Please enjoy the January / February double issue with the gorgeous YO BABY brand gracing our cover!