7. Any news about new merchandise or special events? We are looking to expand to the European market by going to Italy and seeing all the products they have to offer. 8. How has your store evolved over the years? How do you hope to see it evolve in the future? In the course of every 10 years, Iâ€™d love to revamp and update my store. Staying current with all the new trends is the best way to also look into the future. I also follow adult trends, because those trends translate over to kids fashion. 9. How do you market to your customers? How do you find new customers? I really rely on social media and word of mouth from all my customers. This has really helped me in gaining and keeping customers. 10. Who are your main buyers/customers? My main buyers are the grandmas of the babies, the young moms, and the gift givers! Anybody can shop in this boutique. 11. What are some of the differences of having an online store compared to a brick and mortar shop? I feel like having a brick and mortar shop enables the customers to get the real feeling and experience with shopping. The customers get to come in and feel the
clothing, whereas online you order and hope the clothing suits your need. Also, you have the employees helping you put together and outfit that you love. It is such a personalized feeling. Especially in my shop, I have full time employees to always ensure the customers to have the best experience. 12. Where do you see brick and mortar stores in the future? Brick and mortar shops have to start stepping it up, these certain shops are going to have to ensure such an amazing experience when coming in. They need to start going the extra mile to make sure their customers will come back. Everything needs to be kept updated and when walking in to a store the customer has to feel welcomed and LOVED. In my store, I have merchandisers to keep my store updated, I always have the right music playing at all times and also the right lights to set the mood for each day. Every little personal touch is so important to attract the customer and make sure they come back and tell their friends. 13. How do you get traffic to your store? We hold a lot of events and we attract people to come to them by e-mail blasts. When we gain a new designer, we get extremely excited and hold an event. We advertise A LOT on Instagram and Facebook especially when we hold events.
14. How do you manage sizing? We specialize in infants to size 8, but we do hold specialty items sizes up to 14. 15. How do you control your inventory? We control our inventory through a computer system. It runs reports every day and notifies me when I need to restock on certain products and which products are selling the best. 16. How do you participate in Black Friday? We have a lot of great deals! We have 20% customer appreciation coupon also we upped all our sale items to have an even bigger discount 17. Do you have a fulfillment center? Drop ship? Warehouse? We get all our shipping right to our store. 18. Do you have full time employees? How do you manage payroll? We have a bunch of full time employees, and I also work everyday! 19. How do you think you would be able to expand in the next couple of years? I am hoping to start an online store and if I found another great location, I am looking to maybe expand to a different store.
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Itâ€™s a Kidsworld | 17
Please enjoy the January / February double issue with the gorgeous YO BABY brand gracing our cover!