“I wouldn't be a photographer or have a business without social media” The online portfolio garners just as much, if not more, attention, generates a large amount of business, and is accessible at all times. As many know, one of the best platforms and marketing mediums for your business/brand is social media. The exposure and ability to interact is complementary to growth. Dani actually attributes his success as a photographer to social media. “I wouldn't be a photographer or have a business without social media,” he states. Not only did social media help boost his brand, it also assisted Dani in creating his signature look to his portraits. He posts his images, studies the feedback he gets, and then makes adjustments as necessary, which is an imperative step in client-centered businesses. If you’ve read up on Dani or follow him on social media, you’ve heard of the 15-minute edit. The general concept is an efficient and timely system created by the photographer that is then repeated when editing future shots. “A lot of time is wasted on preparing the layers you plan to use in an edit. So, I create an action for myself that prepares the foundation for my full retouch and I play that right away when I open an image in photoshop,” Dani says. This includes having a frequency separation section, dodge and burn, color toning, etc. The 15-minute edit has allowed him to increase his productivity and is what he believes to be the key to an efficient workflow. It has also produced a quicker turn-around for his clients, which has kept them coming back. We asked Dani if he’d consider getting behind the lens himself and he laughingly told us he has never, ever considered it, but he can definitely take care of your shooting needs as a client. “I was put in this world to be behind the lens, not in front. I know my strengths and modeling isn't one of them!” To check out more from Dani Diamond or to book a shoot, follow him on Instagram @danidiamondphotography and take a moment to click his Linktree in his bio. You’ll be able to view his incredible online portfolio, get tips and answers to some of his most frequently asked questions, register for his upcoming workshops, and sign up for one-on-one touchup mentoring sessions.
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