“I’ve seen many rising stars whom I thought would change the face of adver-sing, yet aJer a couple of years they sort of vanish down the black hole of adver-sing. These are people who buy into the adver-sing lifestyle. A liele success and they acquire the trappings of the adver-sing life. They start to live their lives like they were in an episode of mad men. But I've also seen a lot of solid people with half the talent but double the hunger and passion for their work. When I ﬁrst came to Singapore I heard a lot of stories about David Droga who now runs his own set up called Droga5, easily one of the best agencies in the world.
For them who works in advertising agency