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From the Director


n 16 November 2013, KIAMS took one more step to give meaning to its tag-line “One Institute, Two Locations” Through the medium of an exchange program the physical boundaries of the Harihar and Pune locations were metaphorically melted, All the senior students got together in Pune for the last lap of their academic journey in KIAMS, while the junior students came together in Harihar for a bonding beyond boundaries which would strengthen their process in the senior year.

2) Next year as seniors, when they go out for placements, they will be a more cohesive group which can only benefit the process 3) At one level it would also be a preparatory ground for industry where they could be expected to be moved across locations, and having to strike professional and personal relations all over again 4) Beyond the two years in KIAMS is the membership of the alumni association which can only benefit by inducting a 'monolithic' batch each year, rather than two location-identified batches

In practice, all KIAMS processes are integrated across both locations admissions, academic delivery and assessment, placements, events and many more. This is the easy part structural and process integration. But the spirit of integration needs to be driven by people. This is already in evidence amongst faculty and staff who move seamlessly across locations in their roles of teaching, academic admin, placements, admission, publishing this magazine Chanakya and so on. However one of the most important stakeholders, the students, had no real experience of the integration. True they subscribed to the philosophy, but they had not experienced it.

There could be other benefits also which only time will tell. The interesting arithmetic is that each set of students spends 3/4th of their time in KIAMS on one location while actually spending ½ the time together! Like any change, there is bound to be doubts both on the need as well as the possible success of the move. Parents, as important stakeholders, needed to buy into the process. While they were convinced with the professional reasoning, they needed to adjust to the new reality. Their comfort depended on how comfortable their children would be with the move and so it was 'wait and watch' for them.

This year KIAMS addressed this lacuna through the exchange mode as mentioned above. As this is the first year, both senior and junior students are getting together as relative 'strangers'. The seniors however have a strong binding common purpose placements. This helps in quick relating and bonding. For the juniors, there is no immediate binding purpose like placements and so the bonding has to be in the process. Just 4 months earlier they had come to KIAMS as individuals and started to jell as a group in each location. Through the physical shift, once again the process of forming new relationships is on them.

As I write this piece, it has been a fortnight that the exchange has taken place. The initial wariness is slowly giving way to a spirit of exploration. Structure is definitely facilitating as mixed teams are formed for assignments, events and responsibilities. I am sure soon the students will move towards finding their own common purpose outside of Institutional purpose, and that will truly signal the success of this initiative Tailpiece: One person, possibly jumping the gun, asked why we cannot have all the juniors on one locations and the seniors in another right from the start. It does sound attractive on the face of it, but it would be at the loss of integration across batches of juniors and seniors. This is a proposal that will have to be given cautious consideration. Inputs are invited from interested stakeholders, before dateline of the next Chanakya i.e. March 2014

To make it meaningful to the students, one has to once again get in touch with the purpose 1) The true meaning of “One Institute, Two Locations” can be experienced

Editorial Dear Reader, “Almost all quality improvement comes via simplification of design, manufacturing, layout, processes, and procedures”. This is a very insightful statement made by one of the most eminent business management writers, Mr. Tom Peters, in one of his discourses. Upon scrutinizing the above statement, we arrive at a clue that all the above mentioned activities are carried out by one single branch of management which is none other than the 'Supply Chain Management'.

and Amazon started emphasising more on an agile and adaptive supply chain and rose to an extent of the most competitive and admired companies on the stock bourse. Hence on the eve of this new year, in an anticipation of reintroducing the supply chain management to all the prospective entrepreneurs, Team Chanakya brings before you another exciting issue with 'The dimensions of Supply Chain Management' as its primary focus.

This branch of management has now become a predilection for many of the entrepreneurs today. But this was not the case right since the initial days. Supply chain has always been a modest ranker in the list of the entrepreneur's preferences till late 1990s. This department of management gradually started gaining significant importance only after the then small companies like WalMart, Dell,

Also the team congratulates all the students of Batch-15 who have already got placed and wishes all its readers a Happy New Year with hope that you will have many blessings in the year to come. Happy Reading!!! Team Chanakya.


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Dimensions of Supply Chain Management


To The Moon And Back.... -Mr. Sunil Kataria


realised the pace at which the world changes.

2. PRICE I consider this as “value”. You need to create and add value to yourself to make yourself worthy of somebody's decision on your price. Until you value yourself, you won't value your time. Until you value your time, you will not do anything with it.

A firm believer of learning through the written records, I realised life has its own ways of breaking our notions. I look back 10 years in my life and see myself as a first year student who entered KIAMS with a dream. I was told…“EVERY SUCCESS HAS A STORY'. So my dream was to find (Read “Create”) a story for myself. I was fit to be labelled as GEN “X”. Either someone was finding me or I was trying to find something.

3. PLACE Once the desired product is ready, once you have evaluated yourself, you need to place yourself correctly. Don't wait for any committee or management to “show case” you to the world. Get out and find a shelf space for yourself. Show it to the outside world what you are made of. This can only happen if you are confident of the product that you are.

After 10 years, I returned and I thought I will again meet some of the “X” category fellow mates and will share the experience of yesteryears and see myself somewhere in some of them. (I might just sound too old while saying this but I will take the leverage of being old enough to “share and preach”).

4. PROMOTION Needless to say, even the best of product needs to be marketed well. You all are well connected to the outside world. The best way to promote yourself is by telling everyone about your existence. Tell the outside world again and again that you are the best…until they believe it.

And then as I said “life has its own ways of breaking our notions”, I met another category of young guns. GI called them GEN “Y” (READ “WHY”).

Let us now try and see how and where we are and where we all want to reach. Let us plot it on a map. Let's call it the “FIND ME” map.

The world changed from a “WHAT (X)” to a “WHY (Y)”. We wanted to know “What is there for us?….and they want to know “Why in first place it is there?” Our question was “What to do?” and they ask us “Why to do?”

As a management student you can place yourself anywhere on the “FIND ME' map. Consider a position “A”. The student is low on confidence and low on clarity. I call it a complete “MISMATCH”. The journey is long and needs a lot of focus on basic fundamentals.

With all this and much more, the gap between-from where we started and from where the GEN“Y” will start has increased at a pace that needs a lot of minds to work on. Sharing my experience to try and bridge this gap, let us assume the first day when you walk into the classroom for a presentation. You walk into the classroom full of people and wonder “if they like you”. I am sure this happens with almost everyone who stands in front of the familiar, yet new faces. The journey has to reach a position where you look around and wonder “if you like them”.

Now consider the position “B”. The student with high confidence but lack of clarity needs specific focus on identifying the key strengths. It needs prime focus on “WHAT AM I GOOD AT” and then nurture the talent to reach the star.

We all face a situation in life where we feel we are “wanted by many”. The confidence is shaken when all of a sudden you are faced with a dead end …”taken by none”. The challenge is to be “wanted by many, taken by ONE”

Position “C' has clear vision of what he/she wants to achieve. What is lacking is the confidence to be there. A lot of work is needed to build that confidence around the strengths. And similarly, there can be numerous other positions where you can place yourself and finally move on to be a star.

So what lies in between these two situations? The answer my friend lies in one word: CONFIDENCE. Confidence isn't walking into a room with your nose in the air, and thinking you are better than everyone else, it's walking into a room and not having to compare yourself to anyone in the first place. It's having faith in what you are doing. And it's in listening to the voice inside you that says “Lift up your head princess. If not, the crown falls”

Remember wherever you are .The most important part is it is not impossible to reach the stars. We need to identify the kind of efforts, guidance and right set of tools to achieve what we set out for. And then …

To be ready for that day when someone will offer you to be a part of his legacy, let us try and understand the way you market yourself with the basic concept of 4Ps.

“When you have a hammer in your hand everything around you starts looking like a nail”. All the best!!!!!

1. PRODUCT That's you. It's up to you what you make, out of yourself. Always believe. You are not a “has-been”, you are a “will be”. Believe in yourself, and the rest will fall into place. Have faith in your own abilities, work hard and there is nothing you cannot accomplish.

-Mr. Sunil Kataria (Alumni: Class of 2003), CEO, Wealth Creators Financial Services


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Dimensions of Supply Chain Management



Effective Reverse Supply Chain - A Competitive Edge -Ms. Siddhita Thali and Mr. Rohan Dalvi


hat is Reverse Supply Chain?

online or delivered by the retailer to the customer's address, the customer may refuse to accept the product due to damaged packaging or finding the product to be different from the one ordered.

“The process of planning, implementing, and controlling the efficient, cost effective flow of raw materials, in-process inventory, finished goods and related information from the point of consumption to the point of origin for the purpose of recapturing value or proper disposal.”

ZERO RETURNS/SWELL ALLOWANCE/ADJUSTABLERATE POLICY: Here the customer does not physically return the item. Instead, it takes a credit allowance from its supplier. Manufacturers allow retailers a small percentage credit for items that are "unsaleable." These unsaleables will then be disposed of by the retailer and not shipped back to the manufacturer. Procter & Gamble pioneered adjustable-rate policies in the 1990s

-Source {Reverse Logistics Magazine, Winter/Spring 2006} While dealing with reverse logistics we need to understand that we are speaking of an entity that was “not my first choice”. The product may be low in terms of value or quality, nevertheless, a canny decision should be taken either to dispose or reuse, without much of intermediary touch points to it. Another important thing to understand is the fact that it establishes an inverse relation with time as it continuous to linger in the ecosystem. We need to also consider the factor of depreciation, which in case of reverse goods, scaled up exponentially.

RECALLS: Earlier 2013, FDA mandated more than 40 recalls. Recalls require more upfront planning than most other return types. For industries that are susceptible to recalls, like automotive or pharmaceutical, part of designing an effective returns management process is developing procedures for quickly informing customers transparently about a recall and then efficiently handling the return -Source {SCMR}

Source: Rogers and Tibben-Lembke, Going Backwards: Reverse Logistics Trends and Practices Factors determining the effectiveness of the Reverse Supply Chain

 PRODUCT QUALITY: Products which are not sold but still if they appear to be of optimum quality could be considered worth saving  PRODUCT SIZE: By size it indicates the manner in which the returned product could be handled. It is a proven fact that reverse logistics does incur a cost. By wise decision needs to be taken if bearing that cost will match the economies of scale. For eg. If the product is already in a damaged state where damages account to >60% of the customer perceived quality then it may not be advisable transport the product back to the plant to carry out its disposition decision. The cost incurred in this process would be like handling charges, transportation, manpower, fuel costs, management effort to name a few  PRODUCT POSITION: This targets a particular question of,” What stage of the PLC does my product belong to ? “ . The

Source: Categorizing Returns There are many ways a product may come back into the supply chain. Electronic consumer products are sometimes sold with a 30day return policy under which the product may be returned to the retailer if the customer is not satisfied with it. FAULTY RETURN: Products returned due to malfunction, deformity etc. COMMERCIAL RETURNS: These are the products that are returned due to dissatisfaction or remorse. When the product is sold 3

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prospective answers to this question would determine if the product returned or used products to a usable or resalable condition. should be disposed or if some extra RnD effort would help it Integrating JIT philosophy in PM can reduce the cost and can ReBrand or ReLaunch it. increase response time. For eg: decision on location about products  PRODUCT PRICE POINT: This is primarily in case of collection should be made from JIT perspective. If the returned FMCG product or low cost commodity items. Investment in terms products require fast processing (e.g. perishable goods), the of time and effort for disposition or delay on decision making will collection points should be set close to the customer, and the only add additional cost to the unsold item or WIP inventory frequency for collection should be increased. This is exactly the  PRODUCT MARKETING & PROMOTIONS: Often the principle of JIT: delivery with small quantity more frequently company has some dedicated channels and mediums to route its according to the demand. This can also help to reduce inventory products to its distributors and retailers. These channels are often the holding cost in both the collection points and the manufacturing site same for its fresh products and its seconds' products. A popular because returned products can be reused more quickly so that less marketing terminology called Cannibalization could take place inventory is required to be ordered from the suppliers. This can also hampering the sale of the fresh product. Therefore either new create a linkage between the re-manufacturing process and the channels for broadcast should be adopted or product differentiation collection process. Although, having said that, a proper information based on POD should be communicated clearly to the customers. system is required  COST TO COMPANY: A lot of cash gets blocked in Inventory ie. Raw Material, WIP and Finished Goods. This cash investment can only provide returns after the goods are being sold. Going by the P&L statement, Sales- COGS= Gross Profit. But in case of returned goods, it reduces the gross profit part by the factor of Return on Sales. How does all of this account to a bridge between Financial and Managerial decision making? Every company performs an extensive Ratio analysis to predict the Firms positioning in the market and to perform planning & optimizing decisions. The ROI will fluctuate drastically. An innovative approach- Go Green!! With the increasing environmental consciousness and the need for sustainable development, customers are more aware of the green component in products than ever before. Companies are attempting to re-use, remanufacture and recycle end-of-life or returned products in order to reduce the negative impact on environment (Chung and Wee 2008)

Integrating JIT with PLC Integration of JIT for reverse logistics in various PLC stages can be beneficial. First of all,elimination of waste is a key principle in JIT which means if a product is designedaccordingly, waste in the reverse logistics activities can also be minimized and the valuethat can be extracted from the reverse logistics activities can be increased. Design forremanufacturing and eco-design should be incorporated in the early design stage, thus shortening the remanufacturing cycle. A proper selection of supplier base andmaintaining a good relationship with them is another core principle of JIT. This canfacilitate the product development cycle by bringing in suppliers and encourage theirinvolvement so that design for remanufacturing can be achieved easier. This also leads toa longterm relationship between the manufacturer and suppliers. Integration JIT with IS A proper information system can help theremanufacturing process to identify value and waste of the returned products so thatvaluable items or components can be extracted from the returned products right awayafter they have been collected and delivered back to the manufacturing locations. In the development stage, a proper information system can store thedetail of a product's specification and attributes for further reverse activities. For eg: the material and components used to make the product. This can provide assistance whenplanning the remanufacturing line and help the company to purchase the requiredresource. In the growth stage, the

-Source {Harvard Business Review} Integrating JIT with Reverse Logistics Integrating JIT with Process Model (PM) Four key processes that are directly related are shown below: Collection: Focuses on the location of collection points and warehouse Distribution: Covers the transportation planning and route planning and optimization of the distribution network in terms of cost or efficiency Inventory (management): Refers to the management and control of stock level Re-assembling (or re-manufacturing): Concentrates on quality control and planning of material requisition for restoring the 4

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better reverse service can stimulate product development, the data information system helps collection activities more efficiently which leads to a better relationship with a business partner. Shakeout and maturity provides the product demand information and helps distribution to plan its route in order to meet different demands in different places. H.K. Chan et al.

time. The second element, transportation planning, is related to other models like transportation routing (TR), and holding cost (HC). Capacity allocation refers to collection point (CP). PLC is implicitly implied in the model which includes remanufacturing (PR and PD). To complete the framework, information system should be added so that the issues on how to integrate those functions can be taken into consideration.

Summarizing JIT with Reverse Logistics JIT issues are broadly divided into two dimensions: Cost and Efficiency. The main reverse logistics issues are location and inventory, recycle channel, and information system.

-Ms. Siddhita Thali and Mr. Rohan Dalvi Welingkar Institute of Management, Development and Research, Mumbai

The first element under 'location and inventory' is inventory control that is related to the two popular models: inventory level and lead

Designing Risk Mitigation Strategies In Supply Chain -Ms. Shailja Thakur


2. State Warehousing Corporations: These works with the equal capital share of concerned state Govt. and CWC. There are 17 SWCs. These work at district level.

There are 3 agencies in the public sector which are engaged in building large scale storage/warehousing capacity. They are:

3. Food Corporation of India:

he storage capacity has a critical role to play in India as twothirds of the country's population is dependent on agriculture for its livelihood. The Indian food market is estimated at over $182 billions. India is the second largest producer of fruits and vegetables in the world, with an annual vegetable produce of around 85 million tonnes and an annual fruit produce of around 45 million tonnes. Of the close to 130 million tonnes of fruits and vegetables that the country produces, nearly 40 percent gets wasted. India is the largest producer of milk in the world, producing close to 100 million tonnes, and accounting for nearly 17 percent of global production. About 35 percent of this milk is processed. More than 10 percent of annual milk production in the country is lost due to inadequate storage facilities. So, our storage industry requires certain improvements to avoid these loses.

Food Corporation of India was setup under the Food Corporation Act 1964, in order to fulfill following objectives of the Food Policy:

1. Central warehousing Corporations: CWC is operating 464 Warehouses across the country with a storage capacity of 10.8 million tonnes providing warehousing services for a wide range of products ranging from agricultural products to sophisticated industrial products.

ďƒ˜ Effective price support operations for safeguarding the interests of the farmers. 5

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 Distribution of food-grains throughout the country for public  It envisages increasing the level of processing of perishables distribution system. from 6% to 20%,value addition from 20% to 35% and share in  Maintaining satisfactory level of operational and buffer stocks global food trade from 1.5% to 3% by 2015. of food-grains to ensure National Food Security The storage capacity available with FCI is used mainly for storage  It also envisages financial assistance in the form of grant-in-aid of food-grains. By the end of 2012, FCI had a total covered storage of 50% of the total cost of plant and machinery and technical civil capacity of 341.35lakh tones. works in general areas and 75%for North-Eastern region and difficult areas subject to a maximum of ₹ 10 crores. Present Storage conditions in India: The total value of India's cold chain storage industry is currently Options for addressing supply chain constraints:estimated at USD 3 billion and reportedly growing at an annual rate of 20-25 per cent. The total value for the industry is expected to  Extension programmes and guidance to farmers regarding reach at USD 8 billion by 2015 through increased investments, fertilizer and insecticide usage and alternate cropping pattern based modernization of existing facilities, and establishment of new on soil analysis could be undertaken. ventures via private and government partnerships.  As a strategy, regular imports of agricultural commodities in India's cold chain industry is still evolving, not well organized and relatively smaller quantities at regular time intervals by assessing operating below capacity. Most of the equipments in use are the likely domestic situation in terms of production and outdated and single commodity based. According to government consumption requirements. estimates, India has 5,400 cold storage facilities, with a combined capacity of 23.66 million metric tons that can store less than 11% of  Setting up special markets for specific crops in what is produced. The majority of cold storage facilities are utilized states/regions/areas producing those crops would facilitate supply for a single commodity, such as potatoes. Most of these facilities are of superior commodities to the consumers. located in the states of Uttar Pradesh, Uttaranchal, Punjab, Maharashtra, and West Bengal.  Mandi governance is an area of concern. A greater number of traders must be allowed as agents in the mandis. Anyone, who gets Problem areas:better prices and terms outside the Agriculture Produce Marketing  Lack of integrated cold chain facilities. Although the combined Committee (APMC) or at its farm gate, should be allowed to do so. capacity of the cold storage facilities is 23.66 million metric tons, India can store less than 11% of what is produced.  For promoting inter-state trade, a commodity, for which market fee has been paid once, must not be subjected to subsequent market  Lack of refrigerated vehicles for movement of perishable fee in other markets including that for transaction in other states. produce (except milk). According to industry estimates, approx.104 million metric tons of perishable produce is transported between  Perishables could be taken out of the ambit of the APMC Act. cities each year. Although there are currently more than 25,000 The recent episodes of inflation in vegetables and fruits have vehicles involved in refrigerated transport, 80% transport dairy exposed flaws in our supply chains. The Govt. regulated mandis products (wet milk); only 5,000 refrigerated transport vehicles are sometimes prevent retailers from integrating their enterprises with available for all other commodities. those of farmers. In view of this, perishables may have to be exempted from this regulation.  When compared to world standards for cargo movement through cold chain, India is still far behind in respect of technology.  Considering significant investment gaps in post harvest None of the India's Cold Chain Industry management practices are infrastructure of agriculture produce, organized trade in agriculture followed. Outdated technology is used. should be encouraged and the FDI in multi brand retail once implemented could be effectively leveraged towards this end.  High capital investment: A high level of capital is required at the initial stage of building a high-end storage facility, thus reducing the Conclusion: attractiveness of this type of investment. Govt. should step up creation of modern storage facilities for food-grains. All these points may help in doing so. Government Food Processing: As a result of the Govt. of India's new focus on is in the process of making functional the National Centre for Cold food preservation, the cold storage sector is undergoing a major Chain Development (NCCD). NCCD will promote and develop metamorphosis. The Government has introduced various incentives integrated cold chain in India for perishable agriculture and and policy changes in order to curtail production wastage and horticulture produce including that of allied sectors. This Centre control inflation; increase public private participation and improve would be autonomous and work closely with industry and other the country's rural infrastructure. Food processing can also decrease stake-holders! the load on cold storage of foods specially perishable ones. VISION 2015: In order to urgently reduce the wastage quotient in the processing of perishables, the Ministry Of Food Processing has come out with Vision 2015 document, which has set a target of tripling the size of the processed food sector.

-Ms. Shailja Thakur, PGDABM (2013-15), CCS National Institute of Agricultural Marketing, Jaipur


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Dimensions of Supply Chain Management


Supply Chain Management - Technology Trends - Mr. S. Ganesh M.E.



 Voice and GPS communication integrated into rugged computers  Speech recognition  Digital imaging  Portable printing  2D & other barcoding advances  RFID  RTLS  Remote management  Wireless and device security

The accepted terminology of Supply Chain Management (SCM) is the management of the flow of goods, and related information among suppliers, company, resellers, and final consumers. It also refers to the systematic, strategic coordination of traditional business functions and tactics across all business functions within a particular company and across businesses within the supply chain, boundary. Typical successful implementations of the same are at companies like Dell and Wal-Mart. They understand how each part of the supply chain interacts with each other. Like they buy more supplies at a lower price and store them or buy less, pay more, but have less inventory and storage costs; in addition choose ship via air or truck; buy from China or Mexico; typically, what works best for

Table 1 - Following table lists top ten technologies impacting the Supply chain operations Technology : 1) Comprehensive connectivity Details : The various forms of wireless connectivity (Bluetooth, 802.11 wireless local area networking, and cellular wide area wireless networks for voice and data communication) - are all highly visible and provide compelling business cases for many specific operations. Although these trends aren't new, what is new and significant is how these technologies are being combined into single devices that provide multiple forms of wireless functionality, bringing convenience to both users and to IT staff responsible for managing mobile devices / smart phones. For operations with intensive data collection or transaction volume, companies have traditionally used ruggedized handheld computers to gain the reliability and performance they need, but these devices lacked cell phone capability

each situation. Figure-1 is typical example of supply chain. Supply chain technology trends Supply chain visibility works best when quality data is gathered from both the supply side (where the goods are coming from) and the demand side (sales, returns, customer buying trends) of the equation. Once the data is collectedmost often through the use of supply chain softwareit's then analysed and used for accurate forecasting, planning, and production. This article try to give an over view on howto usetechnologyfor business advantage. Gartner's research identifies visibility as a prime investment area for companies over the next three years.

Remarks / Case in Point : Smart phones have strong appeal because they provide convenient voice and data access, However technology is evolving suit the ruggedness, with economy for field services, with improved computer screens and interfaces and with optimized enterprise applications. Technology : 2) Advanced Wireless; Voice & CPS (Carrier Pre Selection) Details : Leading cellular carriers have certified rugged handheld computers for voice communication, enabling data collection, data communication and cell phone functionality to be covered into one device, which provides sustainable operating cost savings. Bluetooth is also frequently integrated with these devices to interface peripherals and further reduce total cost of ownership by eliminating the costs of repairing and replacing cables. Connectivity convergence continues with the integration of GPS communication into mobile computers, together with the falling costs of wide area wireless coverage (including GPRS, GSM, CDMA and other technologies) and more generous data plans, computing innovations like these make it affordable and practical for many companies to implement real-time data access systems for their delivery drivers, sales and service staff, inspectors and other personnel.

Technology related to Data capture, mobilecomputing and wireless communication technologies in use today, and continues to innovate through close collaboration with leaders in wireless networking and data services, enterprise software and other advanced technology development. Drawing on experience with thousands of customers worldwide, access to analysts and researchers, close relationships with IT leaders, and extensive network of solution providers, following are identified as the top 10 technology trends in mobile, industrial and supply chain operations environments.

Technologies Here are the top 10 trends and technologies impacting supply chain operations spanning production, distribution, retail and remote Remarks / Case in Point : A typical carpet cleaning franchise, service. automated route operations at two branches with mobile computers  Comprehensive connectivity - from 802.11 wireless LAN with integrated wide-area wireless connectivity, GPS and a technologies, cellular networks, Bluetooth magnetic stripe reader to process credit card payments in real time 7

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when service was completed. Dynamic dispatch enabled by the GPS and real-time two-way communication enabled company to improve efficiency enough to eliminate a full-time dispatcher position at each branch. Saved between $500 and $700 weekly in overtime and both branches have greatly reduced time required to complete and process paperwork.

connectivity: the handheld computers used communicate with the mobile printers via Bluetooth, transmit invoice data by CPRS, and use wireless LAN connectivity at distribution centres. Technology : 5) Portable Printing Details : Mobile printers remain one of the fastest-growing segments of the entire printing industry. Traditional applications are in field service and distribution, but adoption is growing quickly in warehouses and factories for forklift-based printing for picking, put away, shipment labelling and other activities. Mobile printing provides proven labour savings in industrial environments by saving workers from having to make an unproductive trip to a central location to pick up labels, pick tickets, manifests and other output. Rugged portable printers are routinely used for output when documentation is required

Technology : 3) Speech Recognition Details : The "other� voice technology for supply chain operations speech recognition for hands-free data entry- is also undergoing a new wave of innovation and adoption. Speech recognition helps productivity by reducing the need for users to look at a computer display. This simplified integration has been made possible by the recent development of terminal emulation (TE)-based speech recognition technology, which eliminates the need for a separate speech server and a proprietary interface between the speech system and the application software. By using terminal emulation to format and process speech input/output, data flows from and into existing software applications as if it had been entered by bar code scanning, key entry, or whatever method was previously used. TEbased speech recognition systems can work with warehouse management systems in real-time, which is another important innovation from traditional speech recognition technology.

Remarks / Case in Point : Common applications include providing signed delivery receipts, purchase orders, work orders and inspection reports. Using mobile printers and computers together lets sales, service and delivery personnel give customers the documentation they desire, while creating an electronic record that frees the enterprise from having to process paperwork. Technology : 6) 2D Bar Code Details : Two-dimensional barcodes have long been a proven and popular technology for operations where it is desirable to present a lot of information in a limited space. The recent emergence of autofocus imaging technology will help bring 2D barcodes into the mainstream for item management, traceability, MRO and other operations. Most organizations have needs for multiple bar code applications with different symbolises, symbol sizes and encoded data.

Speech input is generally acknowledged as enabling superior productivity because workers keep their hands and eyes on the picking operations and aren't interrupted by using the computer screen and keyboard or scanner to initiate and complete operations, Remarks / Case in Point : A non-profit organization which employed blind, that trains and employs non-sighted workers, improved its warehouse picking accuracy by 25 per cent with a new speech recognition system. The innovative system includes audible confirmation of picked items, enabling blind workers to accurately pick orders.

Remarks / Case in Point : For example, large-format linear symbologies are ideal for warehouse shelf location labelling, fourinch labels with a bar code field are common for shipment labelling, and 2D bar codes are ideal for work-in-process tracking plus lifetime part identification and traceability. A traditional reader couldn't recognize both a linear shelf label from 50 feet away and a 2D symbol on a part. Carrying two separate readers is impractical, so organizations have often foregone the use of 2D symbols in favour of more common linear bar code applications.

One analysis for a high- volume distribution centre concluded bar code data entry was four per cent more accurate than traditional speech (99 per cent compared to 95 per cent), but bar coding would require 26 more full-time equivalent (FTE) workers to handle the same transaction Technology : 4) Digital Imaging Details : Like cellular voice, digital imaging is another technology consumers are familiar with that has now found a place in enterprise mobile computing equipment and applications. Transportation and distribution companies are using digital cameras integrated into the mobile computers so their drivers can capture proof of delivery, store stamped invoices, and detail conditions that prevent Case in delivery. Technicians use the technology for proof of service.

Technology : 7) RFID (Radio-frequency identification) Details : RFID is also more practical than ever before, with clear business cases being demonstrated for asset management and supply chain operations alike. A sub-trend behind RFID adoption for inventory, warehouse and distribution operations is the use of vehicle-mounted and other mobile RFID readers to enhance or replace stationary models.

Other applications include capturing shelf displays and monitoring trade promotion compliance, collecting competitive information, documentation by inspectors, collecting evidence for accident reports, and recording damage and usage conditions for warranty claims.

With a mobile infrastructure, companies don't need to purchase, install and maintain a separate RFID readerforeach dock door. Forklift-mounted and handheld readers can cover multiple docks, and be used in warehouse aisles and elsewhere throughout the facility, further reducing the required RFID investment. Plus, they put information directly in the user's hands, so they can prevent errors, ratherthan just record them after they occur. Asset management applications also provide an opportunity to leverage an RFID foundation developed for compliance or other distribution activity for internal benefits.

Remarks / Case in Point : Companies convert from manual invoicing to creating invoices on a handheld computer and generating a scan copy for the customer with a mobile printer. The application also illustrates the value of converged wireless 8

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Remarks / Case in Point : RFID-enabled forklifts offer an opportunity for end-users to reduce investment in reader infrastructure without compromising capability"The infrastructure is helping many companies who implemented EPC Gen 2 systems to meet customer requirements to make internal use of the technology. Compliance tagging and other RFID supply chain initiatives get considerable attention, but according to some research estimates implementation is growing even faster for asset management.

common PCs, servers, and network equipment and don't address the configurations and usage conditions specific to data collection and computing in industrial environments Technology : 10) Security Details : Stronger security is another mainstream business trend and requirement that is supported in supply chain technology. Mobile computers can be locked down so customer information and other data can't be accessed if the device is lost or stolen. Rugged wireless computers and data collection equipment also support many of the leading securities used to protect enterprise wireless networks, including 802.11i, 802.1x, WPA, WPA2, LEAP, FIPS-140, RADIUS servers, VPNs and more.

Technology : 8) RTLS (Real time location systems) Details : RTLS allow expanding wireless local area network into an asset tracking system. An important market driver is the Wireless Location Appliance from Cisco Systems, which enables asset tracking through a Cisco wireless LAN. Any device connected to the wireless LAN can be tracked and located. One application is to track forklifts via their vehicle-mounted computer's radio.

Remarks / Case in Point : Wireless data collection devices that support Cisco Compatible Extensions (CCX) can be fully included in a Cisco Unified Wireless Network and take advantage of all the associated management, reliability and security features, including hacker and rogue access point detection, authentication and encryption, integrated firewalls and more.

Remarks / Case in Point : The Wireless Location Appliance and supporting software can track the radio's location in real time to support efficient dynamic storage, routing, monitor dwell time, and gather data for productivity and asset utilization analysis.

Conclusion Developments in mobile computing, wireless communication, RFID, bar code and other data collection and communications technologies are helping supply chain businesses extend visibility and control over more areas of their operations.The paper has indicated the technologies used and also briefly explained how organizations are taking advantage of supply chain technology trends!

Technology : 9) Remote Management Details : Using wireless LANs to track warehouse and factory assets is an example of how a mainstream IT resource has been adapted to benefit industrial environments. Another example, powerful remote management systems have been developed specifically to configure, monitor and troubleshoot bar code readers and printers, RFID equipment, ruggedized computers and other industrialdata collection and communications equipment.

-Mr. S. Ganesh .M.E Technical solution & Concept provider

Remarks / Case in Point : Network administrators have typically had little visibility or control over these remote devices because enterprise IT asset and network management systems are made for

Reference: Courtesy collection of the information for the above article through internet resources.

The 'Adaptive' Organisation - Mr.Pinak Kulkarni


lot is being said & pondered over the nature of the environment in which enterprises operate. The current environment is considered to be 'chaotic'. The 'Alignment' of the enterprise with the customer is considered to be the most important mantra for success.

likely to create far more adaptability as compared to hoards of others. It is such a misdirected initiative to create adaptive organisations through well crafted policies, procedures & process, let alone the constraints of compliance. It's 'People'. It's the 'Living Organisation'. To create a adaptive organisation is so uncomplicated. We mess it up.

I wonder what does alignment mean in the context where the environment is chaotic & the customer hence is not static. In my opinion organisations need 'dynamic alignment'. Organisations which are able to know the ingredients of what makes up for alignment & continuously gauge the shifts in the environment to keep themselves abreast with the latest parameters of alignment would be successful. Dynamic alignment needs 'Adaptive Organisations'.

I would see a new world of work where the people of the organisation are guaranteed that failures, useful failures, are celebrated, cheered rather than the fear of failure constraining workforce to give a shot to anything new. Adaptive organisations would make 'mentoring' the mandatory role for each person.

Adaptive organisations are a function of the People. It's your workforce. The way it is recruited, developed, appreciated or rejected. Encouraged to take up new tasks. How is your workforce respected, trusted & celebrated. I think if some organisation recruits people for their attitude or character & excellent team work it is

Adaptive organisations are a function of 'People'. It's only your workforce not otherwise! -Mr. Pinak Kulkarni, Supply Chain & Risk Management Coach, Trainer


The Chanakya, January 2014



Dimensions of Supply Chain Management


Challenges facing Supply Chain Flows -Prof. M. K. Seshasayee


supply chain is a network of partners that produces raw materials, subassemblies, and finished products, and then distributes them via various sales channels to customers. Along this chain there are four major flows: material, information, finance and knowledge flow.

 Regulatory and operation planning Information and Knowledge Flow Despite all the classical virtues of information technology (IT), many firms continue to face problems in achieving seamless supply chain management. In a recent survey among European firms, a large majority (80%) believed that IT can be the greatest single barrier to supply chain integration due to lack of appropriate IT systems, poor information visibility, and multiple platforms. In the same survey, these respondents also believed that information technology (IT) played a major role in integrating a supply chain network for achieving optimal performance. How widespread has the compatibility problem been? What is the role of information visibility? How do the leading edge firms view the need for information integration?

Material Flow The major challenge that materials managers face is maintaining a consistent flow of materials for production. There are many factors that inhibit the accuracy of inventory which results in production shortages, premium freight, and often inventory adjustments. The major issues that all materials managers face are incorrect bills of materials, inaccurate cycle counts, un-reported scrap, shipping errors, receiving errors, and production reporting errors. Materials managers have striven to determine how to manage these issues in the business sectors of manufacturing since the beginning of the industrial revolution.

Undoubtedly, an efficient adoption of electronic information systems is one of the major challenges of organizations through their supply chain. For successful customer-oriented companies, all the efforts of employing e-business strategies are around customer satisfaction on the basis of timely information collecting from downstream. Now, we are talking about information, information sharing, and information flow throughout entire supply chain. But there is an issue that lies here. What is information? And is the information worth by itself?

One challenge for materials managers is to provide timely releases to the supply base. On the scale of worst to best practices, sending releases via facsimile or PDF file is the worst practice and transmitting releases to the supplier based web site is the best practice. Why? The flaw in transmitting releases via facsimile or email is that they can get lost or even interpreted incorrectly into the suppliers system resulting in a stock out. The problem with transmitting EDI releases is that not all suppliers have EDI systems capable of receiving the release information. The best practice is to transmit the releases to a common supplier web base site where the suppliers can view (for free) the releases. The other advantage is that the supplier is required to use the carrier listed in the web site, must transmit an ASN (advanced shipping notification), and review the accumulative balances of the order.

information has a role in science and awareness i.e. as long as it has not been converted into knowledge and expertise, can be merely as a source of waste in resources (in diverse manners) in terms of collecting and storing information. Successful organizations always attempting to utilize knowledge generated by collected dynamic, mobile, and time sensitive information, and hence, it is not surprising if we talk about knowledge flow and knowledge transfer protocols (either technological or behavioral) through supply chain instead of information flow. Recent studies and efforts prove a drastic attention of organizations toward knowledge flow and their attempting to manage and remove obstacles of this transferring process through supply chain. For instance, “It is not uncommon to find the situation where an Americas-based sales or marketing agent will pitch a product that cannot be feasibly built by the production staff in Asia. Why? Because the knowledge about system design and development was not transported efficiently to the marketing agent”.

Improving circulation infrastructure Redundancy can be reduced and effectiveness is increased when service points are clustered to reduce the amount of redundancy. An effective materials management program can also resolve “island” approaches to shipping, receiving, and vehicle movement. Solutions can include creating a new central loading location, as well consolidating service areas and docks from separate buildings into one. Developing better campus circulation infrastructure also means re-evaluating truck delivery and service vehicle routes. Vehicle type, size, and schedules are studied to make these more relevant for other uses.

A database management system addresses the problem of storing and retrieving large amounts of data accurately and quickly. The A materials management plan may include planning guidelines or first commercially available relational database management full design for the following: system (RDBMS) was available from Oracle in 1980. All database management systems consist of a number of  Truck delivery and service vehicle routes, to reduce vehicle / components that together allow the data they store to be accessed pedestrian conflict simultaneously by many users while maintaining its integrity. A  Loading docks and delivery points, to increase accommodation characteristic of all databases is that the structure of the data they and reduce queuing and vehicle idling contain is defined and stored separately from the data itself, in a  Recycling, trash, and hazardous waste collection and removal, to database schema. increase waste diversion and reduce costs  Service equipment and utility infrastructure relocation or The extensible markup language (XML) has become a popular concealment, to improve aesthetics and realize landscaping goals format for data representation in recent years. Although XML data 10

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Dimensions of Supply Chain Management


can be stored in normal file systems, it is commonly held in relational databases to take advantage of their "robust implementation verified by years of both theoretical and practical effort". As an evolution of the Standard Generalized Markup Language (SGML), XML's text-based structure offers the advantage of being both machine and human-readable.

of business processes, provision of information for decision making, connecting businesses with their customers, and the provision of productivity tools to increase efficiency. Finance Flow Financial supply chain is all about the movement of money along the chain. To optimize these financial processes, Financial Supply Chain Management (FSCM) helps companies looking from a more external point of view to the whole chain. This holistic approach is focusing on collaboration with other parties within the chain.

Data retrieval The relational database model introduced a programming-language independent Structured Query Language (SQL), based on relational algebra.

The pace of change continues to accelerate all around us. As the world “flattens� and businesses become more interconnected with their suppliers and their customers, enterprises are fueled by the need to innovate faster, get to market sooner, and achieve the accelerated product development cycles demanded by the new generation of mobile users, social media applications, and cloudbased services and business models. In this fast-paced economic climate, the company's financial position is in a constant state of flux. Cash flow and liquidity management have become more critical to optimizing profits. Businesses are looking, with increased urgency, for greater predictability and higher visibility into payments, invoices, and transactions. They need to stay abreast of their financial position at all times so that they can maintain the appropriate reserves and act on new developments quickly

The terms "data" and "information" are not synonymous. Anything stored is data, but it only becomes information when it is organized and presented meaningfully. Most of the world's digital data is unstructured and stored in a variety of different physical formats even within a single organization. Data warehouses began to be developed in the 1980s to integrate these disparate stores. They typically contain data extracted from various sources, including external sources such as the Internet, organized in such a way as to facilitate decision support systems (DSS). SQL, Structured Query Language is a special-purpose programming language designed for managing data held in a relational database management system (RDBMS). Data transmission has three aspects: transmission, propagation, and reception. It can be broadly categorized as broadcasting, in which information is transmitted unidirectional downstream, or telecommunications, with bidirectional upstream and downstream channels.

Why haven't financial flows in the supply chain kept pace with supply chain management improvements? There are three key inefficiencies that have not yet been overcome: time, visibility, and cost.

XML has been increasingly employed as a means of data interchange since the early 2000s,particularly for machine-oriented interactions such as those involved in web-oriented protocols such as SOAP, describing "data-in-transit rather than ... data-at-rest". One of the challenges of such usage is converting data from relational databases into XML Document Object Model (DOM) structures.

1. Excessive processing time. A typical treasurer in a global company today often has no idea exactly how much working capital they have on a real-time basis for real-time use, due to the time it takes to process funds through the system. 2. Inadequate visibility. 3. Excessive cost. Because of the complexity and siloed nature of many financial processing systems today, it can be extremely difficult to get basic information about financial flows.

Data manipulation Hilbert and Lopez identify the exponential pace of technological change (a kind of Moore's law): machines' application-specific capacity to compute information per capita roughly doubled every 14 months between 1986 and 2007; the per capita capacity of the world's general-purpose computers doubled every 18 months during the same two decades; the global telecommunication capacity per capita doubled every 34 months; the world's storage capacity per capita required roughly 40 months to double (every 3 years); and per capita broadcast information has doubled every 12.3 years.

Today, businesses spend more than $250 billion every year in interest losses and fees to Intermediaries for the privilege of making payments through the traditional and electronic channels slowly and inefficiently. Great opportunities and challenges lie ahead in managing financial flows in supply chains. Tremendous strides have been made regarding supply chain efficiencies sharply reduced lead times, lower inventories, more responsiveness, increased variety, more collaboration on planning and forecasting, and improved customer service. There is scope for improving financial flows ,with significant delays in processing and reconciling invoices, long Days Sales Outstanding (DSO) for accounts receivable (A/R), and signify scant funds held in Working Capital to deal with uncertainties in inflow and outflows . New automation solutions show high potential for reducing processing costs significantly. They also offer enhanced visibility, which means less uncertainty in accounts receivable (A/R) and accounts payable (A/P), hence a significant

Massive amounts of data are stored worldwide every day, but unless it can be analyzed and presented effectively it essentially resides in what have been called data tombs: "data archives that are seldom visited�. To address that issue, the field of data mining "the process of discovering interesting patterns and knowledge from large amounts of data" emerged in the late 1980s. The business value of information technology lies in the automation 11

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Dimensions of Supply Chain Management


reduction in Working Capital needs. Furthermore, they also accelerate the process of procuring goods, which in turn, accelerates payment and invoice reconciliation, and they reduce DSO.

management (KM) tool, knowledge map Provides the method of knowledge sharing platform of tacit and explicit knowledge assets Each member in the supply chain can provide one's own knowledge to the entire supply chain. What are the challenges of Knowledge Flow

Adopting new automation solutions to financial flows such as Purchasing Cards (P-Cards), Distribution Cards, and Electronic Invoice Presentment and Payment (EIPP) systems creates significant improvement opportunities in many areas including higher speed, cost savings, lower Days Sales Outstanding (DSO), and more reliable and predictable financial flows.

Getting employees on board, with a data deluge and constant maintenance are some of the challenges facing Knowledge Flow and Management

Some of the ways that management can take action immediately and assess the current state of their financial flows in the supply chain include:

Knowledge map uses graphics to illustrate the knowledge storage sites of various sources, the location of experts, the relationship between the task and knowledge, the relationship between knowledge and products/services, the structure of knowledge etc. Simply speaking, knowledge map is index of knowledge. The concept of knowledge map that is applied to the KM comes from Brooks, but unlike the theories in intelligence. As a KM tool knowledge map applies its theory to the database and knowledge base, associates various types of knowledge resources by means of constructing map to create a network. Knowledge map clarify the overview and the details, and the relations of the later all together!

Identify areas where financial flows can be integrated with supply chain management improvements Employ Key Performance Indicators (KPIs) for financial flow management to analyze supply chain performance Adopt best practices from visionary companies that are developing innovative technologies and payment solutions that bring greater, faster, and more cost-efficient financial flows

-Prof. M.K. Seshasayee, Kirloskar Institute of Advanced Management Studies

Implement new automation solutions that accelerate financial flows and make them more reliable, more predictable, and less costly

References : 1) Challenges of Integration in Supply Chain Networks: An European Case Study Dr.Tage Skjott-Larsen Dr. Prabir Bagchi

Knowledge Flow


Knowledge Management is the process through which organizations generate value from their intellectual and knowledgebased assets. Most often, generating value from such assets involves codifying what employees, partners and customers know, and sharing that information among employees, departments and even with other companies in an effort to devise best practices.; While KM is often facilitated by IT, technology by itself is not KM.

3) information-flowknowledge-flow.html 4) 5 ) h t t p : / / t r a x p a y. c o m / w p c o n t e n t / u p l o a d s / t h e m e s / Tr a x p a y _ WP_US_FINAL_4.5.pdf 6 ) h t t p : / / w w w. s e i o f b l u e m o u n t a i n . c o m / u p l o a d / p r o d u c t / 2 0 0 9 11 / 2009cyjdhy6z3a1.pdf

Effective sharing of knowledge assets becomes one of the crucial factors for enterprises to Increase their core competence. As an important knowledge

“We live in such a service-based, globalised economy where very few people actually make anything and the people who do make stuff... it's all part of a massive global supply chain. So what if all those chains were suddenly cut, how would you make something? How would you keep people alive? And that was something I wanted to explore.� -Max Brooks, Author 12

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Dimensions of Supply Chain Management


Best Practices In Transportation Management - Key Driver Of Logistics -Prof. Ellur Anand


ast Mile Logistics

advantage. Flipkart started its own logistics company eKart Logistics to improve their last mile logistics and other aspects of logistics too. A responsive last mile supply chain allows retailers to meet demand, manage seasonal peaks, and drive hot merchandise to the shelf quickly and efficiently. had used Fed-Ex to deliver a package to me in Harihar when I ordered recently 'COSMOS' by Carl Sagan. I had smiled that morning when I clicked 'Track Your Order' button on Amazon's site to see Fed-Ex as the carrier. The smile was because I was thinking 'How good is Fed Ex to deliver a package to Harihar?' I knew what was about to come. It was actually delivered to one of their subfranchises at Davangere, one of the delivery boys was sent to Harihar at 7.00 PM and I was finally called to pickup my book from a said destination in Harihar. I had to finally ride to that place to pick up my package. I was thinking this wouldn't have happened if Amazon had used professional courier or DTDC for local delivery. This is Last Mile Delivery. The above incident is just a minor one. It could have been huge if it had happened to Walmart as customer and some Indian manufacturer as supplier to Walmart. Imagine if the supplier ships the material, material reaches US destination port without any trouble and then it has to be picked up from port and delivered to Walmart distribution center. If this last mile logistics of the supplier is poor, no matter how good it was till it reached the port of destination, it could cause disaster to the supplier as he might lose Walmart as a customer.

Omni-Channel Fulfillment Everybody knows about 'Landmark' retail outlets which mainly sell books and many other stationery items, sports items, video games etc. If they had relied only on their outlets in multiplexes they would have lost large chunk of share to several online retailers like Flipkart, Jabong, Firstcry, etc. No company would like to lose the share without any efforts. Landmark brick-and-mortar stores too has online store ( to not to lose the share that they deserve to online retail stores like Flipkart. Walmart too has its online store to counter though the online share of Walmart is negligible in front of the Amazon's. Omni-channel is an initiative by brick and mortar retailers to better integrate their stores and e-commerce channels. So a retailer might support buy online, pick-up at store; or order online, deliver to home from a store; several other fulfillment paths are also possible. Here are some excerpts from USA Today:

Last Mile is the portion of transit from the final delivery center to the customer's door. It could be just two kilometers as in my above example or it could be several miles from port of shipment to the retail store. There are interesting cases the way companies handle this last mile. In South Korea, Tesco has a chain called Home plus that has become the second largest retail chain in the nation. The 115-store chain consists of big discount hypermarkets similar to Walmart in merchandise, but also similar to mini-malls in that they feature numerous independently-operated smaller stores like travel agencies, fast food, and bookstores that lease the space from Tesco. These stores are currently located in Seoul's subway stations. The subway station has pictures of shelves stocked with food and other consumer goods customers would typically see in an actual store. Shoppers point their smartphones at the QR codes, click, and add items to their online shopping basket. Their goods are delivered after they get home. The Home plus online store is now the number one e-commerce site for groceries in South Korea. Of course, supporting a virtual store requires a home delivery supply chain. The e-commerce initiative allows Home plus to gain market share without building stores. But in crowded metropolitan areas, lastmile logistics is a challenge; it also requires an infrastructure, including pickers, trucks, and drivers.

“Some of the world's largest retailers are turning their stores into mini distribution hubs to help them compete better online against Instead of fulfilling Web orders from warehouses hundreds of miles from shoppers' homes, companies including WalMart, Best Buy and Gap are routing orders to stores nearby. Store employees pick products from shelves, pack them into boxes and drop them into waiting FedEx and UPS trucks that zip off to homes a few miles away. The trend, known as Ship from Store, saves money through shorter delivery routes. More important, it speeds deliveries, avoids costly markdowns and recoups sales that have been lost to Amazon, the world's largest Internet retailer� Walmart then has to oversee that its retail stores will also act as distribution centers and will behave like warehouses. This means that Walmart has to gear up to deliver 'Perfect Order'. Omni-channel commerce is driving the most interesting set of logistics challenges the supply chain field has seen in a generation. Other best practices for omni-channel deliveries include using GPS to be able to track trucks in real time; using interactive voice response systems to make sure customers are home and then to survey them afterwards on their delivery experience; and integrating the routing solution to the warehouse management system so that warehouse labor can be efficiently scheduled. The most effective strategies and technologies are not known yet.

In order to cater to the last mile efficiently and effectively, it becomes necessary for companies to invest in infrastructure by increasing their capital expenditure. They have to increase logistics assets trucks, distribution centers (DCs), people, technology etc. Companies know that once the goods are dropped at some port or terminal or transport provider's office, what occurs after that to make the goods reach the customer point can make or break the logistics strategy. Companies that have control over this part of the supply chain will be market leaders as it acts as competitive

And more recently Amazon's Drones‌ This is the hottest news which has interested not only logisticians but common customers too. Though it is said that Amazon is waiting for clearance from Federal Aviation Administration, details are not clear. Amazon CEO, Jeff Bezos, told CBS' 60 Minutes on 1st Dec, 13

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Dimensions of Supply Chain Management

2013 that the online retail giant is testing the delivery of packages via drone. The buzz surrounding the operational aspects of drone delivery is quite interesting. It also mentioned that it will facilitate Amazon's same day delivery concept. But the argument against this is that same day delivery with Amazon's current hub-and-spoke model would be difficult. And moreover Amazon's DCs are situated quite far away from cities. Jeff Bezos mentioned that it would be delivered within 30 minutes of order placement. But logistics experts and many other skeptics wonder “it is just not possible in the short-term, it must be long-term fantasy”.

neighborhoods forecasted. There is an instance of the routing engine that contains the stops and routes, and there is also an offline routing engine that continues to look at the routes and ask itself “if we swapped this stop on this route with that stop on the other route, could we save money?” In short, over the course of the day, forecasted routes morph into real routes. There are so many things happening on technology front too that facilitates logistics function. I would say, future is far more interesting than present! -Prof. Ellur Anand Kirloskar Institute of Advanced Management Studies

Experts feel that to enable quick home deliveries we need to start forecasting which consumers will be ordering, what the volumes will be on given days, and where those consumers live; based on the forecast, a routing optimization engine then pre-builds routes for the next day that include inventory locations (stores) and homes. In this neighborhood of the city, for example, the forecast might say we will get 2 orders on Wednesday. The routing engine is prepopulated with the addresses of people in that neighborhood that have ordered in the past. Then as real orders come in for that neighborhood, the placeholder addresses are swapped out for real addresses based on real orders in the prebuilt route. The forecasted orders will not, of course, be exactly in the quantities or

References: 1. Francis Walsh III, “Last Mile Logistics Key to Competing in the Retail Space”, 2. Steve Banker, “A Brilliant New Retail Format supported by Last Mile Logistics”, 3. Alistair Barr, 'Retail Stores become Shipping Hubs to Battle Amazon',

Supply Chain Management: Perspective On Outsourcing -Mr. Durgesh Varde Walaulikar


upply chain management is the management of the upstream and downstream value added flows of material, final goods and related information among suppliers, company, resellers and consumers. In this article we will look upon the role of supply chain management in Outsourcing. Organizations tend to outsource processes to reduce costs and cut down on infrastructure. In these outsourced processes quality, Timeliness and quantity commitment are of utmost importance.

flow of material with highest standards of quality. Quality needs to be controlled in such process with immense care since goods flow at faster pace. The vendor will deliver the subassemblies to the manufacturer on the bases of Just In Time. These deliveries will be made with respect to the production schedule of the organization and keeping in mind the lead time required to bring it in place. This will greatly influence the inventory as a large part of the raw material will be distributed to the vendors and the manufacturer will receive the subassemblies in the production line. A lot of savings can be done by allocating optimum loading to each vendor and capitalizing on miles travelled.

While operationalizing such outsourcing processes organizations encounter different problems as the process is carried out at the vendors facilities and overlooking these processes and controlling quality and inventory becomes an issue. Controlling the quality of raw material and subassemblies also invites attention. In case of goods where high quality standard are to be maintained great care needs to be taken on the quality of raw material that goes in. Hence some organizations prefer to purchase the raw material themselves and distribute it to the vendors according to the distribution plan. The process of outsourcing processes at vendors' facilities has two transport measures. One is the distribution of raw material and the other involves bringing the subassemblies to the manufacturers' facility. The organization can even save on transportation infrastructure by leaving this part to the vendors. In brief, the organization will purchase material according to their quality standards in required quantities in accordance to their lead time. This can be mated with the time the vendors land at the manufacturers facility and the material can be swiftly distributed to the vendors according to the requirements of the company and capacity of the vendor to deliver. This has to work in tandem with the warehouse and quality control departments to ensure seamless

The essence of supply chain management in this context lies in exploiting every part of the activity to save on cost. The transport vehicle which collects the raw material from the stores of the manufacturer, same can be used to bring back the subassemblies and the process continues. This needs coordination between the Purchase, Stores, Planning and Production departments. The purchases need to be made in time to meet the distribution schedule, the distribution in turn needs to match the optimum capacities of the vendors and meet the production schedule, here the capacity of the stores also needs to be taken into consideration. The Delivery of the subassemblies has to match with the production schedule and that in turn has to match the delivery schedule of raw material. Hence the supplier and job work vendor need to comply with the schedule of the organization! -Mr. Durgesh Varde Walaulikar PGDM I, KIAMS


The Chanakya, January 2014




'Deshpande Foundation'


Impact Interview join LEAD at the Deshpande Foundation back in July 2009, but I still have many people who I see as my professional mentors who have inspired me by their own action-oriented personalities to work relentlessly.

)What is Deshpande Foundation all about and when was it founded?

The Deshpande Foundation strives to cultivate social entrepreneurship in the Sandbox Area of northwest Karnataka. The Foundation was founded in 1996 by Jaishree and Gururaj “Desh” Deshpande to spread the belief that local entrepreneurship and innovation can be a catalysts for change. The Foundation continues to believe that innovators must have a first-hand experience of the problem and must mobilize local resources and commitments for attaining a self-sustained solution. Over the last few years, the Foundation has supported its NGO partners with grants for innovation. We connect our partners to outside viewpoints, including industry experts, academics, investors, and philanthropists. We believe, and have indeed found that when innovation and relevance are combined with the appropriate support, organizations can reach millions of people. We at Deshpande Foundation, Hubli Sandbox are Building an Ecosystem that Nurtures Innovation and Entrepreneurship. The operations of DF in India are led by Mr. Naveen Jha (CEO) who is dynamic and exemplary which is what is replicated as a successful journey of DF for the last six years. Our success lies in our ability to execute as we not only provide financial resources to our partners, but also strategic support, challenging them to impact larger populations and work more efficiently.

4) How is it working for 'Deshpande Foundation'? It is awesome to be the part of the Deshpande Foundation family and to work here. Every week is new and exciting for me.

5) How do you feel interacting with the young budding entrepreneurs of today? It is always exciting for me to see a student approaching me with a goal to start his/her own venture after graduating. In the current college scenario, students are most concerned with financial security. While this is important, anyone who is inspired and motivated enough to challenge this barrier and stand apart from the rest with his/her own innovative venture idea must be promoted. In LEAD we not only envision to develop leadership ability through innovative approaches, but we also aspire to create an entrepreneurial mindset among the students while they are still in college. Our LEAD students (we call them LEADers) come up with their own ideas related to the social issues and solutions or technical solutions, form their own team, create an action plan, outline a budget and then work on turning their ideas into reality. These projects give students real, handson experience and allow them to make their ideas successful. These experiences and exposures of work on live projects builds their confidence Following are the major initiatives of foundation.  Grant making and empowers them to take bold initiatives. This is how LEAD is building  Deshpande Educational Trust that risk-taking mindset that entrepreneurs possess. I feel privileged to talk  LEaders Accelerating Development and mentor these budding entrepreneurs because they are the ones who are  Champions breaking barriers, coming out of their comfort zones, and making real  Better Cotton Initiative differences at a very early age.  Navodyami  Global Exchange Program 6) How many people are associated with this project?  Entrepreneurs in Residence LEAD started in 2008 with a group of students from BVBCET and today it has reached 17,000 students + across 70+ colleges in 11 districts of 2) Can you share any one model of activity which DF does? Karnataka and in the Nizamabad region of Andhra Pradesh. We have a LEAD: LEaders Accelerating Development dedicated team of 15 members, each of whom work full time in a specific The LEaders Accelerating Development Program (LEAD) is a program of location to mentor thousands of students on their projects every year. the Deshpande Foundation program that helps students build their leadership skills and realize their dreams of changing India. LEAD is a 7) How do you raise funds? movement that started in the Hubli-Dharwad area in 2008 which currently While we provide students with a limited amount of financial support to has 17,000+ students and also impacted the lives of 3,23,166 in help them carry out their projects, we mostly guide students to mobilize communities across 11 districts of Karnataka. The LEAD is a studentfunds and resources from the community and community stakeholders. centred organization, and our 15-member, highly motivated team works to enable students to think creatively and achieve their goals. Our team 8) What are the most satisfying things about this project? members work full-time in their assigned location network with colleges Students get the live experience out of their own initiated projects and ideas and students to create leadership pipelines for LEADers who are eager to do and they develop among themselves the necessary skills to face the live something more for their communities and society. challenges of future. In a way they develop themselves to become motivated and strong enough to deal with the risks and challenges that they may face in In LEAD, students are encouraged to develop and pursue their own creative their professional lives. projects and implement innovative solutions to major problems in their communities. These projects have two purposes: The first is to improve 9) What social message would you like to convey to our readers? society with their volunteer projects, which may range from paving a road in Entrepreneurship is a proven method of development. However, the life of a slum area, to teaching rural people about sanitation and installing toilets. an entrepreneur or intra-preneur can be very challenging. It is best to The second is to help students realize, though developing, organizing and develop these skills as early as possible, and college is definitely the best implementing the project, that they have leadership abilities and can use time to start the entrepreneurial journey. Take all the necessary lessons, and those skills to continuously help their societies. Under the LEAD platform, live out the experiences that will make you stronger later. Having the right students are given the unique opportunity to learn and develop leadership mentors makes it easy to overcome hurdles and challenges and also guides skills practically. you in taking right decisions at the right time! 3) Who inspired you to take up the project? I am self-motivated and self-inspired person in my professional life. However, I do realize that interest, passion, and work atmosphere help me to enjoy my work and drive me to do more. Initially, it was my own decision to

-As told by: Mr. Ajay Suman Shukla, Team Leader, LEAD & LEAD Prayana, Deshpande Foundation


The Chanakya, January 2014




OPERACY 2013: A Success Story!!! - Stenin Joshi, Gayathry Suresh & Nikhita Gupta


hrill, passion and sheer hardwork best describe the event OPERACY 2013 Think! Act! Evolve!

around Corporate Social Responsibility. The college had to be dressed up according to the theme and for this we had our amazing Gulmohar team working day and night to get our college all decked up. We had an entire part of our college famously named, 'Rotunda' divided into two parts. One depicting hell and the other survival and heaven all in response to our theme of DOOM SURVIVAL...In the wink of an eyelid, D-DAY had arrived.19th OCTOBER, 2013.The day OPERACY 2013 kicked off. The time to perform as a batch arose. The participants had arrived. We had 6 colleges participating from all over India. Our chief guest was K. Shitij, a second generation entrepreneur. We had speeches by our director, Dr. Gopal Iyengar and our chief guest.

A whole month of co-operation , co-ordination , time management , teamwork , patience and passion led to the success story of this year's OPERACY. We unfold the journey to you. OPERACY 2013 was held at our college on the 19th & 20th of October 2013 in the Harihar Campus and on the 20th & 21st of October 2013 in the Pune Campus. Over our successful journey of more than a decade, OPERACY has metamorphosed from a paper writing competition to a national business festival, where burgeoning talents from all over India come together and experience the quintessential ambience of business learning, competence and excellence. Operacy is one of the most sought after business competitions, in which the most coveted institutions across the nation participate.

Immediately after the inaugural function the events began and the contestants experienced the challenges that lay ahead of them. We wound up our events for the first day by around 5 pm. Then we had our cultural reps put up an amazing cultural night themed around “COLOURS OF HUMAN EMOTION” filled with breathtaking and mind blowing performances by our batch and our beloved seniors. It was indeed a majestic start to OPERACY 2013.

The story begins with a flock of us deciding to compete for the coveted position of “MAFOR” (Management Forum) Representatives. We were made to deal with various tasks which helped hone our personalities and give us a real taste of the challenges the position held. The tasks included coming up with a unique theme for OPERACY which would capture the essence of the present scenarios..The theme we picked for OPERACY 2013 was”DOOM SURVIVAL”.

The second day of OPERACY , 20th October , 2013 was it's last day. The day kicked off with the final rounds of our events and in the evening we had our valedictory function where we had the prize distribution ceremony. Our winners were the bright minds from IMER ,Belgaum , MILE ,Pune and VANGURD Business School ,Bangalore. After the valedictory ceremony we invited the participants for the DJ night and Fashion show organized later in the night.

We also had to brainstorm and come up with distinguished, innovative names for the events to be held. The names we came up with were CATASTROPHE for Best manager in finance, INQUISITOR for Best manager in marketing, THE ILLUMINATI for Best manager in human resources, THE VICISSITUDES for Best manager in operations management and ANKURAN for Best Entrepreneur...To showcase our true potentials and show our worth for conducting this event we had to conduct a mock event involving the participation of our whole batch which we named “A Stepping Stone To OPERACY”. The mock event was a success and the senior MAFOR reps of b-15 took no time in appointing the three of us as the b -16 MAFOR reps

The fashion show conducted later in the evening had our batch mates walk the ramp in pairs decked up in glorious costumes. The floor was dazzling with disco lights. After our fashion show we had a sensational DJ night where the KIAMS student community and our guests grooved and rejoiced.All in all it was an incredible finale to OPERACY 2013. OPERACY 2013 wouldn't have been the grand success it was without the people who stood by us and supported us throughout the event. Our director, Dr. Gopal Iyengar and our head admin, Mr. Mahesh Revankar gave us all the help and support we required. Our teacher co-ordinator Mr.Ellur Anand sir was a blessing who guided us throughout and never lost faith in us. Our senior reps and the entire batch of b-15 were always there to help us out. Our Hospitality representatives ensured that our guests felt at home and were served sumptuous meals on both days. Our cultural and gulmohar teams ensured that our college was decked up in all its glory and that the guests were entertained with a cultural event. Our chanakya team co-ordianted the paper writing competition perfectly. Academic representatives took care that the events functioned without hassles..Each and every representative and every member of our batch stepped up to the occasion and worked hard for the success of OPERACY 2013.The spirit of “One for all , All for one” was truly seen in OPERACY 2013.We are indebted to all for making OPERACY 2013 the grand success that it was. It was truly a unique experience for us and are moments in time that we will cherish all our lives!

The reps had been appointed; the celebrations had been glorious but now lay the real challenge which was to conduct OPERACY 2013 majestically in under a month... We knew time was scarce and so started off by dividing the whole batch into various segments which included the different event leads .These leads were individually responsible for a whole group working under them for planning, organizing and conducting the different rounds of the events they had chosen. While the batch was doing their work we concentrated on getting the invitations ready for inviting colleges , on getting the poster designed and on doing all the groundwork. The poster had to be eye-catching and had to portray what this year's OPERACY was all about..Our next agenda was getting a website specifically designed for OPERACY 2013 put up. Our focus was primarily on advertising and promoting OPERACY on various websites like pagalguy, dare2compete, facebook etc. As the days flew by and the great event loomed in front of us, we experienced the pangs of anxiety and nervousness. We somehow upheld ourselves with the courage to fulfill our obligations as MAFOR reps and conduct OPERACY to the best of our abilities. We also included a sixth event in OPERACY which was a Paper writing competition. The themes that were given revolved

B-16 we love you! -Mr. Stenin Joshi, Ms. Gayathry Suresh & Ms. Nikhita Gupta Operacy Reps, B-16, KIAMS.


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OPERACY '13 FEEDBACK!!! Received from the participants!! 1. Aim with name and fame happens when we play the talent game. Student, GMIT, Davangere.

7. B-Plan was amazing. Just loved the hospitality… Love you all. Student, Van guard.

2. Awesome experience to gain exposure. -Student, GMIT, Davangere.

8. Marketing was superb…Explored myself. A well organised event. Student, GBS, Hubli.

3. Superb experience. Student, IMER, Belgaum.

9. Lots of love from IMER family. Hope to see you guys in Belgaum for our annual fest. Organizers! You'll rock. Student, IMER, Belgaum.

4. B-Plan guys, AWESOME ORGANISATION. Student.

10. Suggestion: Rounds should be more in sync with the theme Doom Survival. -Student.

5. Hospitality was simply awesome. We din't see other participants as competition, we saw them as teachers which means we learnt a lot of things from them. Student, GBS, Hubli. 6. Marketing Spartans!! Got a headache :P, but got to learn a lot…Awesome. Student, GBS, Hubli.

KIAMS - Entering the 24th year of excellence!!! -Mr. Durgesh Varde Walaulikar & Mr. Narender Raju


n 25th of November 2013 we celebrated the 24th foundation day of KIAMS. The event was held in the KIAMS Auditorium. On this day our college was covered in rainbow of lights.

principles which frame the business. Our second speaker for the day was Ms. A.Annapurna(HeadHuman Resources, Essilor Brands, India at Essilor India Private Limited), An HR professional with multiple laurels to her name. The lady is known for going to lengths to find the root cause of HR problems and bring solutions to them. She spoke on the topic “Woman at work place.” She shared with us her childhood experiences and the way she managed to climb up the corporate ladder from her rural background. Her story surely inspired many girls to achieve greater heights. The speech was followed by question answer session.

The event began with invocation song by Mr. Ashish and Ms. Vaanya. In traditional way the lamp was lit by our Director Dr. Gopal Iyenger, Dr. Gopi(Campus Doctor) and the two guest speakers(Dr. BALAJI MS & A.ANNAPURNA). Our Director addressed the gathering and welcomed the guests. Our faculty member Mr. Chetan Hiremath gave brief introduction of the respected speakers. Our first speaker Dr. Balaji MS (Vice President & Head - Human Resources at PA Software Development Pvt Ltd.) has multiple feathers to his cap. He has around 18 years of work experience, heading HR functions and hands-on experience in the areas of HR Business Partnering, Strategic HR, Performance Management System, Change Management, Talent Assessment, Recruitment, Learning & Development and IR & Admin. He stressed on the topic of gen x and gen y type of corporates. He gave us deep insight into the world of corporate and what they expect from budding managers. He spoke about value system, ideas and

MBA Students of GMIT College, Davangere also participated in the foundation day celebrations. On this day staff member Mr. Venkatesha was honored by the management for completing his MA from Karnataka University. Mr. Yuvraj gave the vote of thanks and concluded the function! -Mr. Durgesh Varde Walaulikar & Mr. Narender Raju PGDM I, KIAMS


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Global Economy and change for a Sustainable Development - Dr. Ganesh P. Rane.


ight from the start of the 21st Century, we have started witnessing the changing global scenario and ongoing crises, which is indeed awakening us to apply our knowledge and development aspect of innovations to find the collective solutions for our survival and sustainability. The world is increasingly confronted with issues that affect mankind as a whole. These global issues call for joint policy action that goes far beyond the short-term interests of national States with different levels of development and different political regimes. They are needed the global changes of the international community, ranging from the economic requirements of finance, trade and monetary exchange to the social needs for food, health, education and employment, from energy to ecology, from information to new discoveries in genetics and biotechnology. Most of these changes are not just dealt through the framework of national States or by a limited group of States, but also at sartorial levels. Many of the crucial problems affecting the wellbeing of a large segment of humanity today can no longer be solved by strictly national, fragmented efforts. Therefore, the issue of Global Economy and Sustainable Development agenda is considered to be important and challenging.

Without a doubt, the major difficulty lies in the near impossibility of finding a standard that might guarantee long-term monetary stability and inspire the confidence of all. And, naturally, specialists will still continue to discuss the advantages and drawbacks of a return to a system based on the gold standard. But the matter is pressing. We must go beyond national egoism and build an international monetary system capable of facilitating supply and demand amongst all the countries of the world. In this area, the greatest responsibility falls on the major developed countries: they, too, must make the inevitable adjustments and proceed without delay to take the initiative for close international monetary cooperation. Such cooperation essential for setting in motion a process of global development, and without such a process there can be no lasting economic and social progress. In order to be met those challenges, it is essential that the change, the transformations taking place, should favor human progress; that all the countries of both North and South, developed and under developed, come to an agreement on the setting up of a system for the proper designing and implementation of economic policies on the international level a system capable of coping with the grave problems of the moment by stimulating the elaboration of common strategies and collective actions, relaying on the existence of multilateral international organizations, which will no doubt have to be renamed and revitalized. The 1950s to the 1980s were good years for global development cooperation. The perception of solidarity among nations and a commitment to build a better world for all was born during the aftermath of the Second World War.

The solution of the present-day problems of the world economy requires joint management of all economies, in particular with a view to promote the advancement of those of the developing countries. Their economies are in fact simply the weakest links in a single chain constituted henceforward, irreversibly by the global economy. It is important therefore, to target the types of operations that best suit the realities of those economies within the perspective of genuine joint development. Within this perspective, the Governments of the developed countries must further sensitize their strategies and reforms to the leading role which enterprises of the industrialized countries can and must play in the development of developing countries. From this point of view, the setting up of joint investment funds and the development of joint ventures, which might be based, among other things, on the valorization of local resources, would surely bring mutual advantages while providing a safe foundation for investments and there by the resources can best be balanced to shape them in for advantages of supply and demand for a greater sustainability and for better living.

In the late 1940s, specialized agencies such as the Food and Agriculture Organization of the United Nations (FAO), the United Nations Educational, Scientific and Cultural Organization (UNESCO), The World Health Organization (WHO), The International Bank for Reconstruction and Development and the International Monetary Fund, and the General Agreement on Tariffs and Trade, were created. In the 1950s and 1960s the international community continued to recognize itself by establishing several new Institutions for Global Cooperation. For example: the Expanded Program of Technical Assistance and the Special Fund, which were later created from 1956 to 1966, include the International Finance Cooperation (IFC).The United Sates has played a major role in shaping the system of International Organizations and has committed itself politically, as well as financially, to achieve their purposes.

From the monetary and financial standpoint, the rigid aspects of the global economy show up elucidating the imperfections of the present operations of the international monetary system. For a long time, the dollar, enjoying strong leadership, guaranteed its operation without any major disruptions. Today the system cannot easily tolerate the imbalances that characterize the economic situations of certain major countries.

In this perspective, it is strongly advocated that development cooperation in the 1990s become an imperative, a central global priority and political concern, both in Developed and Developing Countries.

Thus, to prevent financial and economic risks from continuing to accumulate, and to put an end to the disruptive effects of enormous deficits on one side and enormous trade surpluses on the other, it is essential pending a necessary reform of the international monetary system that Governments should establish policies aimed at restoring equilibrium on a sound balancing, lasting basis.

“The economically advanced countries cannot live in isolated enclaves of prosperity in a world where other countries face growing mass poverty, economic and financial instability and environmental degradation. Not only it is unacceptable on humanitarian grounds; the future well-being of developed countries 18

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is linked to economic progress, preservation of environment and peace and stability in the Developing countries even. In this perspective, Development Cooperation must become in this 21st Century a more central political concern, in both Developed and Developing Countries that will uphold a balanced Global Economy with Sustainable Development”.

important element in the recovery of the Global Economy but perceived by some national pressure groups as a set-back and imposition on the prosperity of rich nations? Should the Great Global Development Cooperation enterprise continue to be overlooked.. 2. What are the risks of the present negligence and weakening of development progress for the prosperity and security of both Industrialized and Developing Countries?

As observed, it seems that three decades of solid coalition and commitment, Global Development Cooperation is eroding. Since the 1980s, “Development” as an objective has been pushed aside and “Adjustment” has become the key world and the main economic concern. In addition, signs of so-called aid fatigue in Developed Countries are becoming more politically apparent every day.

-Dr. Ganesh P. Rane About the author: Organising committee member, indo-global education summit-2013 India. Former UN Staff Member & UN Consultant/Advisor. Managing Trustee/CEO, Mallikarjun-IMS Global Education Charitable Trust. Ambassador in India, Institute of Management Services, (IMS), UK.

Questions posing to all of us in this 21st Century are: 1. Why is “Development Cooperation” no longer regarded as an

Out Bound Training”- A Fun Filled Learning -Ms. Madhu Bala


ut Bound Training in Kondajji NCC camp on 24th November 2013. We initially had a misconception that, this so called 'Out bound training', would be another routine tedious academic activity, which we normally experienced during school days. But the story was completely different when we all actually reached the location. The whole environment seemed to be very attractive and perfectly gave us a sense of new adventure and a new learning. The Out Bound training started with a 20 Km long walk to Kondajji, which that itself was a life time achievement for most of us. By the time we reached the camp it was our favourite time of the day, 'dinner time'. We should be thankful to the management for serving us such a delicious meal. Then comes the fun part! A night-stay at the camp in the small wooden cabinets. We had a campfire where we all sang, danced and did all sorts of fun things we could think of and this continued till 4:00 a.m. in the morning. Seriously, for the first time in my life I'd had such an experience. Had the time of my life with all my batch-mates. We were all so excited and curious about the next day's activities i.e the final day of our Out Bound Training.

Although the activity feedback was given to us by our trainers, we were still into the learning. We decided to win this task by hook or crook. Then our next task was to form a star with a rope in 20 minutes with the help of our team mates. This task was not as easy as it sounds as we were all expected to do this with our eyes blind folded. Well, in first 15 minutes all that we could do is to get a plan ready. But somehow we could achieve the task in the remaining time. This exercise gave us a huge scope of learning how to perform a task in spite of hardships.

The final day of our OBT began with a bright sunny morning which brought out the scenic beauty of the camp. Our training began with a formal introduction of our trainers Ms. Priya and Mr. Vinay, who was a retired Air Force officer who is involved in OBT training for many years. We all gathered instantaneously with the sound of a whistle and our first activity which was not a physical activity as we presumed. Instead, the activity was to form a circle and throw a ball to our diagonal partner who would be simultaneous throw a ball to another person. This process continued till the ball each person had a ball. A new ball was introduced with each passing round. Now our ultimate goal is to throw maximum balls in the air at a given time. The main objective of this activity was for the individuals to develop coordination and to learn how to coordinate with others. From this activity I personally learnt to work in a team.

I personally think this OBT gave us a much needed break from our hectic academic schedule. I learnt to be more patient, especially in situations with time constraint situations. Finally I would say, the Out bound training was full of amazing experiences. It was truly a FUN FILLED LEARNING... -Ms. Madhu Bala, PGDM I, KIAMS


The Chanakya, January 2014




Today '-Ms. Jaya Agarwal

While coloring faded phases of life, Entire effort made me realize, I was chasing a futile dream, I wasn't ready to take up Challenges and strife. I stopped looking back And ceased complaining I thought of tomorrow, But the present dat was reigning I thought of nature's plan and act For peace, well being, all were craving. Nature's fury frightened all souls She reprimanded her pivotal role There were lines that were dreaming of future, But on the present moment, nobody had control. Living in an illusionary world and space I was thinking of past blessings and grace I tried to utilize my imagination Nothing but 'TODAY' seemed to be in place. Hope for tomorrow will never betray It toughens our will, shows the way But the present moment rules, It suppresses all The truth, the power The strength is Today!

-Ms. Jaya Agarwal PGDM I, KIAMS


The Chanakya, January 2014




BIZ QUEST 1.) Which site has beaten Facebook in terms of number of photos being uploaded daily ?

13.) D.Shivakumar will become the head PepsiCo!s Indian business. Which MNC was he heading earlier ?

2.) What is Amazon's service for delivering within 30 minutes called ?

14.) A group of Disney employees joined the Disneyland project as engineers and were dubbed Imagineers. Which Indian co uses “Imagineering� in advt?

3.) This MNC was brought to India by none other than Jawaharlal Nehru in 1951. It ruled the market with an 80 % market share for nearly 2 decades. It started facing charges that it was bringing in old machines and leasing to govt departments at exorbitant rates. In 1977, it refused dilution of its equity because of FERA and left India. It came back again in 1992 in a JV with Tatas. Today the company is on its own and is one of the largest MNC employers in India with over 100,000 employees. Name the co.

15.) Mercedes-AMG GmbH, commonly known as AMG, engineers, manufactures and customises Mercedes-Benz-branded vehicles. Expand AMG. 16.) Which FMCG company in India has sent tremors among advtg agencies by asking for a sign-on bonus before the start of a campaign ?

4.) Which leading business house has decided to withdraw its application for a banking licence and RBI has accepted the same ?

17.) In trade finance, which currency has replaced Euro as the No 2 currency for global trade after US dollar ?

5.) In a surprising move, Samsung the world leader in Android phones has decided to throw its weight behind a new operating system. Name the operating system.

18.) What is the name of the new company created by Tata Capital and IFC to fund renewable energy projects ?

6.) Name the Indian American who will take over as the president of the global rating agency Standard and Poors.

19.) Name this Marketing Guru who has said that Tata Nano is a positioning failure and has suggested that Tata Motors should kill it.

7.) Who will replace Mike Duke as the next CEO of Wal-Mart from February 2014?

20.) Which tech major has launched 3D BUILDER an app that will allow to do 3D printing from desktops easily?

8.) Who owns the company Buffalo networks pvt ltd, now in the news for a scandal?

21.) Which company has launched Toughbook CF-C2 laptop?

9.) Which Indian organisation has developed this distress alarm called NIRBHAYA ?

22.) Who is the COO of Facebook?

10.) In organisation culture lingo, what is an ROWE ?

23.) Which company is all set to buy US based Dusa Pharmaceuticals for $230 million?

11.) He is disrupting many industries Automobile, aeronautics and energy. This Paypal alumnus is known for his audacity and tenacity. He has been named as the Fortune businessperson of the year 2013. Identify him and his three companies.

24.) What is the name of the main office of Pixar called? 25.) Which Indian origin CEO has been named by Forbes Magazine among the 15 classroom revolutionaries?

12.) Shantanu Khosla heads the three Procter and Gamble companies in India. P&G Hygiene and Health Care (which makes Whisper and Vicks), Procter & Gamble Home Products (Ariel and Tide) and ____. Name the third co.


The Chanakya, January 2014




Brand Updates -Mr. Kesav Satish

1.5GHz processor.

Honda unveils new version of sedan 'City'

The Dual-SIM device comes with 1GB DDR3 of RAM and has 3G/HSPA Capabilities. It boasts of 13MP rear camera with LED Flash, BSI sensor and also has 5MP camera in front. It has an internal storage capacity of 16GB which could be extended up to 64GB.

Japanese carmaker Honda on Monday unveiled the all new version of sedan 'City' in India as a part of plans to strengthen its position in the country. The company, which unveiled the car globally on 25th Nov'13, will start selling the model to be available both in petrol and diesel variants in India from January next year.

Its connectivity features includes 3G, WiFi, Bluetooth, 3D sound speakers and supports Dual SIM (GSM + GSM), the device packs a 3200 mAh battery. With this launch the maker of the Wammy Titan 3 are sure that the product is going to offer their customer a great user experience with latest features and functiolality.

Currently, Honda City being launched only in the petrol variant, comes with an existing 1.5 litre iVTEC engine, while the diesel variant would have the recently launched 1.5 iDTEC diesel motor.

Asus Transformer Book Trio: a hybrid laptop that runs Windows and Android

Honda Cars India sold 73,000 units in last fiscal and aims to market 1.20 lakh cars this financial year on the back of new launches.

Asus has launched the Transformer Book Trio in India, a unique 11 .

HTC launches a mobile tracking device, 'Fetch' Smartphone maker HTC has launched a tracking device called Fetch that can help display handset locations on Google Maps and alert owners when they leave their instruments behind. HTC Fetch uses Global Positioning System (GPS), Assisted GPS and mobile-tower triangulation technology to detect a phone's location.The device was designed in such a way that once an HTC owner walks 10 meters beyond the phone, the phone will start ringing. An e-mail will also be sent, showing the location of the phone on Google Maps.

6-inch 'three-in-one' ultraportable device. The device costs Rs 98,099 and is available across select Asus authorised retail outlets later in December 2013.

WickedLeak launches scratch resistant, ultra slim phablet Wammy Titan 3

The device gives users the flexibility to switch between Windows 8 and Android at the press of a button. It can be used Android laptoptablet hybrid device or as a simple Android tablet, with its detachable tablet and keyboard dock. It can also be used as a Windows 8 Pro laptop, either on the tablet display with the keyboard dock, or by connecting the keyboard dock to an external display via Mini DisplayPort or Micro-HDMI!

WickedLeak, India's leading handset manufacturer, on 25th Nov'13 launched what it calls the ultra slim smartphone Wammy Titan 3 for Rs.16,990 with a dimension of 157*81.5*7.9mm. The phone is available for pre-booking at company's official website and delivery is slated to commence from 1st December 2013. The Wammy Titan 3 Smartphone features a Super Clear 5.7-inch (1920 x 1080 pixels) FHD IPS display with scratch resistant Dragon Trail Glass (OGS) and runs on Google's Android Jellybean 4.2.1 Operating System. It is powered by MTK 6589 Turbo Quad-core

Mr. Kesav Satish, PGDM 1, KIAMS


The Chanakya, January 2014




Biz News 0 The rupee recorded from early losses and gained 31 paise to close at a one month high of 62.05 against the dollar on fresh selling by exporters and banks.

0 Amazon CEO Jeffrey Bezos has revealed that his company is looking to the future with plans to use 'octocopter' midirons to fly small packages to consumers in just 30 minutes.

0 FIFA set for new draw procedures from June 12 until June 22 when there are 3 matches a day, the programme switches to four a day from June 23 to June 26. Brazil already allocated position A1 in the draw will kick off the world up on June 12 in Sao Paulo.

0 Mercedes Benz is banking on 'the performance streak' so as to bring about change in the competitive Indian market with the launch of its exclusive AMG sport car outlets. It has already launched 3 AMG cars this year, the latest being SLK 55 AMG priced at Rs. 1.26 crore, E63 and G63 priced at Rs. 1.29 crore and Rs. 1.6 crore. It is expecting to have high end stores in major metros by next year.

FIFA will go ahead with its controversial decision to stage world cup matches at midday in tropical venues. Each group will consist of one team from each of four pots with Pot1 featuring the top seeds, Brazil, the host nation, alongside Colombia, Argentina, Uruguay, Germany, Spain, Belgium and Switzerland. Pot2 will contain the five Africans team, Ivory Coast, Ghana, Algeria, Nigeria and Camaroon and non-seeded South American teams Chile and Ecuador and European teams to be moved out of Pot4 in a pre-draw. Pot3 will feature Japan, Iran, South Korea, Australia, United States of America, Mexico, Costa Rica and Honduras while nine European nations Bosnia, Croatia, England, Greece, Italy, Netherlands, Portugal, Russia and France will comprise Pot4.

0 At least 36 carcasses of Olive Ridley turtles were found near the Rukshikulya River mount in Ganjam district, a major mass nesting site area of these endangered species. Most of the carcasses were in a decomposed state. The government has imposed a ban on fishing along 170km coastline from November 01 May 31 to protect turtles. Millions of turtles come to Rukshikulya River mouth during the last week of February every year for mass nesting on Kantiagada and Gokaharakuda beaches.

0 The empowered group of ministers on Tuesday decided to increase the total quantum of spectrum that will be put up for action in January. Telecom firms will have to access to 403 MH2 of spectrum in the 1800 MH2 frequency band. But the 1800 MH2 band is unlikely to see much demand from bidders.

Rabindra Sahu, a wildlife activist told some trawlers from Andhra Pradesh enter Odisha waters for fishing. They do not use the exclusive fishing device leading to death of turtles in the sea. 0 Facebook, the recruiter every campus awaits has not just looked beyond the IIT's but offered jobs to more candidates from non IIT engineering Institutes. It picked up only 3 IITians and 4 non IITians. They will join the company after their graduation in 2014.

But according to the market watchers the 1800 MH2 land is unlikely to see much demand from bidders because the government do not have contiguous block of 5 MH2 in all circles. This means that the spectrum giving to a winning operator after the auction could be split into two or three chunks.

0 Gujarati film 'The Good Road' was picked as India's entry for the Best Foreign language film category at the academy awards next year.

There is another view that since companies concerned are being told to pay market determined price for the spectrum, there is no logic in retaining the lock in period. The attorney general's opinion will be taken on this issue before the policy sent to the cabinet for final ratification.

0 Congress defeat will lead to higher fiscal deficit Global Rating agency Fitch on Tuesday expressed fear that the defeat of congress in four of the five state assembly elections could lead to higher fiscal deficit as the government would be constrained to curb expenditure. “The setback faced by the congress party in state elections could potentially raise political pressure on the governments near- term fiscal goals�.

0 Some Indian words such as kitty party, mixie and jugaad may soon find a place in the Oxford dictionary.

The government has articulated a strong commitment to fiscal consolidation but this commitment of the government may further be tested as the Deficit reduction goals which may be stretched and a steeper political struggle may continue so as to pull in more votes that may hinder the full scope of expenditure restraint.

0 Legendary music maestro Pandit Ravi Shankar has received a post humus nomination at 56th Grammy Awards with his album 'The Living Room' sessions part 2 in the world music section. The sitar master who died last December at the age of 92 won the world music album award last year for the first part of the album 'The Living Room Sessions Part 1', besides being given the lifetime achievement honour which was received his daughter Anushka Shankar and Nerah Jones.

This implies a weaker headline and operating fiscal position. The reason being unless revenues surprise significantly on the upside in the remaining months of the fiscal year it therefore implies the need for greater expenditure restraint than last year to meet deficit target. It also said that "We will assess the campaign pledges and the implications for the post elections fiscal outlook. A more definitive medium term fiscal framework will only emerge once the next government is formed"!

0 Global financial services company expects Reserve Bank of Indian governor Raghuram Rajan to look at a 25 basic point hike in rates at the Central Bank's December 18 policy review meeting. The decision outcomes are likely to be more a story for 2014 -2015 23

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Across 1. FIFA is all set to kick start in June next year in ____________. 5. Name of the new version of sedan launched by Honda. 6. Name of TESCO chain in South Korea. 8. Last aspect of data transmission. 10. What is required to achieve seamless supply chain management? Down 2. 3. 4. 7. 9.

Two-third of India's population is dependent on this occupation for their livelihood. CEO of Amazon. Name of the initiative by brick and mortar retailers. Name of the mobile tracking device launched by HTC. Function of adaptive organizations.


The Chanakya, January 2014



S The Chanakya Inter Bschool Contest

Winner: Rohan Dalvi & Siddhita Thali- Welingkar Institute of Management, Development and Research-Mumbai

Other Contributors: Shailja Thakur- CCS NIAM, Jaipur Annie Steffi Sydney- Loyola Institute of Technology and Science, Thovalai, Kanyakumari Mufaddal Dahodwala- JBIMS, Mumbai Pravin Bokil & Vishnu Bhaskaran- K J Somaiya Institute of Management Studies &Research, Mumbai Bharathi Vennila Ramadoss- Vinod Gupta School of Management, IIT Kharagpur Tushar Kumar Singh- Jamnalal Bajaj Institute of Management Studies, Mumbai Tarun Shukla & Anand Singh Balyan- Symbiosis Institute of Management Studies (SIMS), Pune Syed Nashim Akhtar- Xavier Institute of Management, Bhubaneswar Amitkumar Patel & Riddhi Shah- Durgadevi Saraf Institute of Management Studies, Mumbai Pinky Bibi- XIMJ, Jabalpur Mufaddal Dahodwala- JBIMS, Mumbai

Congratulations to the winner and to all the other participants from Team Chanakya.

ANSWERS OF BIZ QUEST 1. Snapchat 2. Prime Air ( Drone services) 3. IBM 4. Tatas 5. Tizen 6. Neeraj Sahai 7. Doug McMillon 8. Tarun Tejpal and family

9. BARC developed it and

15.Aufrecht Melcher

23.Sun Pharmaceuticals

ECIL will manufacture it.


24.The Steve Jobs Building

10. Results only work

16.Glaxo smithkilne

25.Suneet Singh Tuli


17.China's Yuan

11.Elon Musk

18.Tata Cleantech Capital Ltd (TCCL)

12.Gillette India Ltd.

19.Jack Trout

13.Nokia India and later





22.Sheryl Sandberg


The Chanakya, January 2014




Campus News Inaugural function was held on the 16th of November 2013 to welcome the Pune students to the Harihar campus. The Chief guest was Swami Veereshananda Saraswathi Ji (President of Ramakrishna Vivekananda Ashram, Tumkur, Karnataka) and Swami Prakashananda Ji (Head of Ramakrishna Mutt- Ranebennur) t

Foundation day was held at both the Pune and Harihar campuses on the 25th of November 2013 to celebrate the 23rd year of the college. Dr Balaji and Ms. Annapurna were invited as the chief guests at the Harihar campus. t


An outbound training was organised for all the students on the 21st and 22nd of November 2013.

Placement News: Team Chanakya offers its heartiest congratulations to Successful Candidates


Mr. Abhishek Mehrotra Mr. Akshay Raturi Ms. Giteshwari Ms. Avni Asthana Mr. Bashishth Kumar Ms. Garima Kakkar Ms. Pulkit Tiwari Mr. Apoorv Srivastava Ms. Prachi Agrawal Ms. Rebba Jennifer Viola Mr. Nishanth Joseph Thomas Mr. Somsubhra Chatterjee Ms. Megha Banerjee Mr. Paul Anto V Ms. Titir Ghosh Ms. Upasana Lenka Mr. Narayan Tripathi Mr. Sachin Pandey Ms. S Lakshmi Susmitha Mr. Yogesh Pareek Ms. Iti Agarwal Mr. Kavthankar Alok Rama Mr. Sumit Singh Thakur Mr. Sidharth Agrawal

CRISIL IKYA Human Capital Markets & Markets Idea Cellular Ltd. Coffee Day Beverages Odessa Technologies SBI Life Insurance Ltd. Bridgestone India Pvt. Ltd. BNY Mellon International Operations (India) Private Limited 99 Acres Drshti Strategic Research Services Pvt Ltd. KIAMS Executive Centre Lexi Pvt. Ltd.

Cover Page design: Mr. Rahul Raju, PGDM-I, KIAMS.

Faculty Advisor Prof. Sunaina Kuknor

Special thanks to Mr. Dharmesh Tanna, PGDM I, KIAMS for his contribution.

Student Editorial Team Mr. Kesav Satish, Ms. Nivedita Snehi, Ms. Himanshi Jain, Ms. Ishani Ray (PGDM - I) Ms. Pulkit Tiwari, Ms. Bhaswati Chakraborty Mr. Bharathwaj S. Mr. Saurabh Jadhav (PGDM-II)

We invite you to send in your feedback to help us bring out the best in 'The Chanakya'.


The Chanakya, January 2014

The Chanakya_January 2014