Hopefully you had a head’s up about this meeting and you aren’t asking yourself “What is this guy doing here, and Why do I have to listen to him?”
So the reason I am here is to help you all kick off the Icon Sales campaign that starts next Tuesday… (looks familiar, right?)
…Which all lead up to National Pancake Day in March
Some of you who have graciously helped us year after year and may be familiar with our organization’s background, but for those who might not know too much, I would like to share with you a little bit about us.
So The Leukemia & Lymphoma Society, or LLS for short, works to fight blood cancers as you can see in our logo
Now there are no means of preventing or screening for blood cancers, and for that reason ‐ our mission is two‐fold: 1) we focus on finding cures‐ To cure the varying strains of leukemia, lymphoma, Hodgkin's disease and myeloma
And 2) To improve the quality of life for patients & their families
LLS was founded in 1949 at a time when Leukemia was considered a hopeless disease.
I think it’s incredible to look back, because according to an annual report from 1955, Leukemia back then was 100% fatal.” … meaning that up to that point, there were no survivors. Today, LLS is the world's largest voluntary health organization dedicated to funding blood cancer research.
Money that we raise (and hopefully you all will join us in that effort)… …funds lifesaving blood cancer research and works to ensure access to affordable,
Since our founding, LLS has invested more than $1 billion in blood cancer research – and is responsible for nearly 40% of cancer drugs approved since 2000! And that’s not just drugs for Leukemia. Our reach has helped positively impact those diagnosed with many types of difference cancers.
Despite that figure and the progress that we’ve made, More than 1.2 million Americans are currently fighting blood cancers today. Early detection is rare, and there are no measures that can be taken to prevent its onset.
In fact, every 3 minutes someone in North America is diagnosed with a blood cancer…
… and sadly, every 10 minutes someone loses that battle.
And the statistics hit home when you experience it first hand. For me‐ my childhood friend Alex Kalata battled Leukemia throughout his youth and unfortunately passed away when were sophomores in High School. It’s not always a sad outcome though when you’re touched with a cancer story. One of my coworkers at my other job has a little girl who was diagnosed just months ago and is undergoing treatment now. So I’d like to ask, Does anyone here have a mission connection to Leukemia or any other type of cancer that they would like to share? We lost my grandmother to Stage 4 brain cancer 5 years ago, yet my mom is a breast cancer survivor today after 15 years now.
So I know that fundraising is tough to do sometimes, but often it has meaning and will drive you to work harder if you have a personal connection.
With your help, IHOP + LLS can team up to help change all those statistics and help ensure the success stories.
In fact, over the past 12 years, since 2004, you all and IHOPs around the country have contributed over $2 Million to the effort, much of which has been done by asking your customers during this Icon Sales campaign and NPD.
Last year, IHOP raised $493,000 with the National Pancake Day campaign! And a record 125 IHOP stores across DC, MD, VA, PA, DE & NJ partnered with LLS (?) Your store helped play a part in that, so give yourselves: A ROUND OF APPLAUSE!
Executive Director of our Virginia Chapter, Nick Faraone, would like to thank you as well. While he couldn’t be here today, here is a message that he’s asked me to share.
So how can you help in the fight against blood cancers? With these pads of paper. Starting next Tuesday, December 5th, we hope that you will ask your customers if they would consider making a donation when they dine here. The campaign will run through the winter months with the finale being on National Pancake Day‐ which is Tuesday, March 7th.
1. 2. 3. 4.
Standard $5 Donation: $1.00 off next visit coupons $10 Donation: + Buy 1 Entrée, Get 1 Entrée for $1 $20 Donation: $5.00 off next visit // 20% off next visit
You should have received posters like these which will help track your progress leading up to National Pancake Day. So on that day, your restaurants offer free pancakes to guests in exchange for a donation from the customer. 34 total IHOPs participate in state. One of my jobs is to make sure each and every one is staffed (either with colleagues from our office who work for LLS or with our wonderful force of volunteers) to make sure you have representation from The Leukemia & Lymphoma Society that can both help you all rally more donations and to answer any possible questions.
And the goal for 2017 is to edge out last year’s figures by reaching the $500,000 (half million dollar mark).
Have you all set a goal for your location yet?
To help get the ball rolling, we’re announcing the cash incentives right here from the get‐go. There are over 15 different prizes for both individual servers or hostesses and for restaurants as a whole. Here are just a few:
For restaurants‐ the #1 overall fundraising location will receive $1500 and a TRAVELING TROPHY
The runner up will get $1000
And the 3rd place store will receive $750
For staff‐ The individual who raises the most money out of all participating stores will receive half a grand: $500
The 2nd top server or hostess in sales will get $300
And 3rd place will get $250
There’s also a weekly raffle. The top individual who raised over $100 from each store will be entered into a $100 raffle every week throughout the campaign.
In fact, let’s give away something right now. Can anyone guess what today’s chance of survival is for children diagnosed with acute lymphocytic leukemia, the most prevalent type of childhood cancer? (Answer: The survival rate is 90%. Now get this‐ compare that to 40 years ago, a child diagnosed with acute lymphocytic leukemia (which is the most prevalent childhood cancer) back then only had a 4% chance of survival. With campaigns like yours, we have been able to go from 4% in the 1970s to 90% and will hopefully one day reach 100%!!
So we hope that the incentives will encourage you to ask, but certainly there is a bigger picture to this effort. I’d now like to share this story with you, of a family who was battled blood cancer not too long ago.
That was a pretty touching story. If you don’t have a personal connection to LLS yourself, hopefully you can empathize with Kiernan’s message. Moving back to the icon sales program and serving as the ambassador and face of the campaign this year is Max, our 2017 Honored Hero for National Pancake Day. Max was diagnosed with Leukemia at the age of 6. He is affectionately called “Amazing Max” because he his a true cancer warrior.
Despite being in remission, Max will continue to receive treatment until he is almost 10. He NEVER complains about going to the hospital for chemo and he lives a big life. We’re in the process of getting these buttons made for all of you to prompt your customers about the campaign and to hopefully raise even more funds.
So how do we get to those fundraising levels and ultimately reach (or pass!) our goal? Here are some tips: 1. Hold a kick off to launch the campaign.. Check, that’s why I’m here today!
2. Set a store goal and track progress on the Thermometer Poster included in your starter kit 3. Hang icons in store lobby for everyone to see 4. Ask, ask, ask – the worst someone can say is no 5. Make it personal. Find and share personal stories and connections. 6. Create friendly competition among servers 7. Don’t hesitate to reach out to your IHOP Leadership Team and LLS Staff for support!
I’d Like to know‐ what techniques have worked well for you all you have done this before? How have you phrased the conversation?
Last thing to leave you with: story of one of our past honored heroes Savanna Diagnosed when she was 10 with Leukemia, back in May of 2014 Underwent: countless chemo treatments, spinal taps, and blood transfusions Her doctors determined that her best chance of beating cancer was a full Bone Marrow Transplant, and it was determined that her brave 12 year old brother Asher was the perfect match. It was a successful transplant. She did, however, miss her entire 3rd grade year of school, but this story ends with good news. Although she still battles secondary diagnoses related to her treatment, she is NOW IN REMISSION, which is Great news! She would like to thank you in advance for the upcoming campaign.
Any questions I can help answer?
Any words from your leadership here at this restaurant?
Thank you very much for your time… Wish you all good luck and ROCK ON with those donations!!