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Inspired to


The Design Portfolio. of Kareem Harrigan


WHO AM I Just a little insight of who I am and my love for design


MY PROCESS Collaborate | Collect | Refine | Create | Launch | Celebrate


On the following pages you will find a few things that represent the designer, Kareem Harrigan, and my journey from being a Merchandising Specialist to an Adjunct Instructor at a school I once attented. The following pages include a brief bio, my design process, resume, portfolio, logo highlights and testimonials. Hope you enjoy. Any feedback that may help me improve not only as a designer, but a professional would be very much welcomed. Thanks in advance for your time!

RESUME Skills | Education | Work History







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“I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed” – Michael Jordan

WHO AM I? Kareem Harrigan is a strong leader uniquely skilled in designing and developing concepts into brands that are clever, simple & clean, but yet powerful. Growing up there were times I would find

of unnecessary cliché distractions and clutter.

inspiration within my enviroment then sit and

The use of proper design principles and media

sketch for hours until my pencil would become

techniques along with my management experience

a little snub, these key moments are when I fell

allow me to perform at a high level and create

in love and discovered my talents. Eventually, I

quality work.

cheated on my first love (design) and dumped

The most important attribute I bring to the table

her for a job in retail, conforming to the material things I thought I needed. But that wasn’t my passion. So, after dedicating 12+ years to the retail management world, I finally reconnected with my true love: Design and have not looked back since. Over the years I’ve seen that minimal is the way to go in the design process. A simple design process generally results in a logo that is aesthetically pleasing, and memorable, without the burden

as a designer is understanding and vision in order to create designs that capture the essence of my client’s vision and send a strong message. Working as a freelance designer since 2004, I have had the opportunity to work with various clients throughout my career. In my spare time, I love exercising, reading, boxing, football, traveling and catching up on my favorite shows. I would love the opportunity to work with you, so please feel free to contact me.

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My Process I work with clients to fully understand their business and their target audience in order to develop the best brand and strategy. Using the outcome from the Company Analysis I conduct for every client, I put together a plan for the most effective brand identity and strategy to get the best results for your business. At Kareem Harrigan Designs, I take a family-oriented approach. Every new project that I take on, I embrace them as family.

Refine. After receiving feedback on the moodboard, I’ll revise where necessary and put the finishing touches on my plan of action, by developing a creative brief. There is constant collaboration with the client up until this point, to ensure we are on the same page and going in the right direction; constantly refining where needed before I begin the creative process

When clients sign on to do business with me, they become part of my extended family. I fully invest myself in my clients, their visions and their goals.

Create. At this stage I work my magic! I take all of the information that I’ve gathered from our previous stages and begin to develop and design the most fitting brand elements for the client at hand. This is the cue to sit back and relax. Regardless of the medium, I focus first on building a solid foundation. From there, I build up and out in a way that allows their brand to shine.

Collaborate. Without knowing the complete details of a client’s business, their reasons for seeking my branding services, and expectations of the process and the final design, I cannot possibly be successful. Gathering these details takes a significant investment of time, and patience, but it is a very critical stage in the process.

Launch. After a final round of testing, revising, and refining, the only thing left to do is launch! It’s time to show off the brand to the world! I am there through the implementation of introducing the brand to the world and offering advice as to the best strategy moving forward, to ensure success.

Collect. The next step of the information-gathering stage involves conducting my own field research. I learn as much as I can about the company, its history, its current brand identity and the effect it has had on market perception. I’ll then narrow down my findings to the client’s core elements and present them as a moodboard.

Celebrate. …with champagne, hugs and high fives! This is only the beginning of the journey for my clients. But it is a big step in letting the world know that they are serious about their business.

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to Create Create

How can I help you? I am a highly creative and multitalented Graphic Designer with extensive experience in multimedia, marketing and print design. I encompass exceptional collaborative and interpersonal skills; a dynamic team player with well-developed written and verbal communication capabilities. Highly skilled in client and vendor relations and negotiations; gifted at building and maintaining “win-win� partnerships. I am a passionate and inventive creator of innovative marketing strategies and campaigns; accustomed to performing in deadline-driven environments with an emphasis on working within budget requirements.

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Microsoft Office Proficiency / PC & Mac Profieciency Adobe InDesign / Adobe Illustrator / Adobe Photoshop Basic HTML / Technology/Internet savvy / Strong written and verbal communication skills / Fast learner Organized and Detail oriented / Team player / Efficient multi-tasker / Advertising / Branding / Dreamweaver Pre-Print Production / Product Design / Concepting / Art and Creative Direction / Brand Management / Banners & Ads / File Management / Team Managent / Keynote / Power Point Presentations / Knowledge of art direction Able and willing to learn new tasks / Self motivated Outstanding customer service background Client oriented personality / Able to identify analyze and effectively solve problems / Able to communicate effectively / with users who have no technology background Work well in group settings / Project management background / High level work ethic / Process Development Expert Ninja and Coffee machine operator

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EDUCATION M.F.A Media Design Full Sail University

B.F.A Graphic Design International Academy of Design and Technology

A.A Graphic Design Art Institute of Ft. Lauderdale FL

EXPERIENCE Branding Adjunct Instructor Sanford Brown College, Orlando FL March 2013 – Present Responsible for teaching graphic design & branding courses for classes of 15-20 students. Adequately prepare all course materials and lesson plans and provide timely feedback to students on their work. Provide each student with clear course expectations, evaluations and timelines through a carefully written syllabus. Work with each student through his/her learning process. Provide interesting and relevant assignments for students that demonstrate learning outcomes in real-world settings. Provide clear and timely reports on all students at the completion of a course of study. Complete and maintain annual IDP (Individual Development Plan). Attend regularly scheduled in-services and discipline-specific development activities. Marketing Coordinator Henin Group, Winter Park FL September 2013 – January 2014 Assisted in executing marketing strategies and presentations, while managing numerous projects from creative inception through completion to ensure quality, timely and an efficient delivery. Designed and set up production art for point-of-sale and communications materials within brand and program requirements/standards. Modified photo and art files, performed color corrections and provided copywriting and editing support. Purchased printing and related marketing materials, print production done in-house, designed and developed realtor farming cards and all communication materials. Coordinated the shipment of custom order signs, artwork, business cards, etc. Assisted with mailings, advertising, trade shows and other projects as requested and monitored POS inventory. Produced reports and monitored sales performance and all social media avenues. Sr. Graphic Designer Colliers International, Los Angeles CA November 2012 – April 2013 Designed and created marketing material, including but not limited to presentations, advertisements, brochures, newsletters, logos, email communications, flyers and packaging. Reported to the Art Director and senior designer on projects, discussed creative strategy and scheduling of all projects in pipeline. Maintained archives, digital art files and production materials as well as provided internal proofs in a prescribed approval process and collaborated with the Creative Director on changes and redirection.

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Account Executive & Sr. Designer Taylor Made Branding, Orlando FL March 2010 – November 2012 Responsible for developing relationships, qualifying prospects, and leading them through the sales process. Extensive experience cold canvassing businesses in my respective territory online, over the phone, and door-to-door, while also managing my existing clients’ accounts. Qualify existing leads, develop prospects, and grow customer base through consultative selling. Create custom offers to secure large business acquisitions with net contracts worth upwards of $150,000. Work with the technical team to identify problems, prepare and present proposals, and close sales. Maintain communications throughout projects between clients and the technical team. Maintain relationships after project completion, as well as offer additional solutions. Work side by side with the CEO on the development of the company’s logo, web design and stationery. Create and implement complete marketing and design strategies for local and national clients.
 Work included graphic design, copywriting, photography, print buying, website design & development, media planning, hiring and managing the entire creative team. Social Media Manager & Sr. Graphic Designer Designer MyIsland Tees, Orlando FL May 2007 – November 2012 Provided high-level marketing direction for the MyIsland Tees brand and developed all social media campaigns. Created a social media strategy that collaborated with marketing, PR and advertising campaigns, researched top influencers, competitors, and trends in industry. Created timely and engaging content, optimized for different platforms used and the intended audience. Created engaging and professional visuals that reflected the client and their brand. Customized social media pages, developed supporting offline collateral and created original content. Designed & developed customer service model and merchandising objectives for e-commerce site. Lead designer and responsible for all employee recruitment while working directly with other freelance artist on projects for the MyIsland Tees brand. Managed and maintained all financials while constantly seeking out marketing opportunities to help with brand. exposure. Merchandise Specialist/Operations Manager Manager DSW Shoes, Florida Area September 2000 – March 2012 Successfully lead associates in customer service and merchandising objectives while analyzing weekly and daily key performance results and controlling store shrink. Demonstrated support of customer service model and DSW Rewards Programs while responding to changing service level requirements. Acted as General Manager on duty as needed and assisted in the recruitment, interviewing and training of staff. Developed, communicated and implemented plans to maximize sales to meet or exceed store goals and objectives. Ensured compliance of all policies and procedures through regular store management during meetings, store walk-thru and audits. Proactive in seeking and sharing current and accurate product information as it pertains to all DSW products. Responsible for assisting in opening three stores and training all management staff, while leading current store location to a 5 million dollar store, up from being a 1.5 million dollar store in the previous sales year. In charge of all store logistics that included but were not limited to shipping, receiving, floor placement and displays, in-store online orders and distribution of clearance merchandise. Oversaw Customer Checkout, Shipping & Receiving, Inventory Control, Facilities Maintenance and Office Operations.

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“Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity. “ - Saul Bass


Bluquest Adventures Brand Identity, Planning, Logo Design, Web Design & Development, 30-second commercial spot, Magazine Ad Layout & Design, Stationery Package Design Bluquest Adventures is based in the beautiful US Virgin Islands and provides 1 to 3 day all-inclusive excursions to neighboring islands. Their adventure packages include everything from sword fishing, diving, snorkeling, parasailing or just plain old relaxation. Keeping in mind the nature of their business, I designed a clean simple logo and developed ads that incorporated some of their sailing photos to give you a feel of the adventure they provide. Like most entrepreneurs the owner had just an idea but no current branding in place.



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Wanting to ensure that they would stand out in their market they requested a brand identity that would not only be modern but very sleek and represented their services Keeping in mind the nature of their business and Utilizing the colors and feedback given by the client, I designed a clean simple logo and developed ads that incorporated some of their sailing photos to give a feel of the adventure they provide.

Shape Shifters Architectural Design Brand Identity, Logo Design, Planning, Art Direction, Web Design & Development Shape Shifters is a start-up Architectual design firm to be based in the Los Angeles area. Their core competency is in modernism and contemporary style architecture. The architects at Shape Shifters Architectural Design wanted a new identity that reflected a contemporary view and an environmentally sensitive attitude. The solution emphasized a geometric, shape-shifting design that was kept consistent throughout the entire package. Other solutions involved their social media marketing campaigns and the redesign of their website. The work done on their brand has developed into a long-term partnership with the firm’s owner

SHAPE SHIFTERS Architectural Design.

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Colliers International Branding, Proposal, Print Production, Keynote, Typography, InDesign While working in the Los Angeles market, I was responsible for designing proposal templates for one of the top 3 commercial real estate brands, Colliers International. With being ranked as one of the top commercial real estate organizations, there came huge responsibilities and expectations. Although I may not have played a huge role in closing their big deals, I always like to think that my role played a huge part in presenting Collier’s International the best way possible to its clients. It takes a true skill to be able to take pages full of notes and numbers and pull them together to look aesthetically pleasing during meetings to negotiate million dollar deals.

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MyIsland Ballers Organization Logo Design, Planning, Art Direction, Web Design & Development, Social Media Design, Proposal Design MyIsland Ballers, Inc. is a community-oriented year round non-profit basketball program. It was established to provide young children within the Virgin Islands a variation of learning concepts in basketball, travel opportunities, and to positively motivate the participants while promoting self respect, education and increase college possibilities by increasing their exposure. The program consists of training camps, clinics, tournaments and leagues intended to assist participants in developing the skills required to engage in the sports while building character. The organization wanted to ensure that they developed a brand that not only truly represented what they stood for, but also wanted to ensure that they were taken serious in their endeavors of building a true historical organization that was laying the

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groundwork for many years to come. I took their mission of “building extraordinary individuals by utilizing all phases of the game mentally, physically, and emotionally� and built on that. From the logo, to the website and all other marketing collateral. I wanted to ensure I captured the true essence of what MyIsland Ballers is striving to be and build. After working with them voluntarily to establish their brand, I was offered a seat on the board and it has been a true honor to be able to give back through this program.

Kaiyah’s Kloset Brand Identity, Planning, Logo Design, Web Design & Development, Stationery Design, Social Media Kaiyah’s Kloset is an online boutique Introducing stylish apparel that can accommodate any occasion along with new upcoming trendy accessories that will add spark to your wardrobe. Kaiyah’s Kloset originated inside the heart of a lifelong student of fashion with an ever growing sense of style,eye for detail,and confidence for embracing your own individual style. Their request was to establish not only just a store identity, but a brand that would be able to crossover into different sectors of the fashion industries such as private labeling seamlessly.

I delivered of a strong identity that set them far apart from the competition in an already saturated market. The identity allows them to transition into different industries without missing a beat. From the logo, to the website, to the package design, Kaiyah’s Kloset is set to turn quite a few heads and establish itself as a well respected brand that takes their identity seriously and is in it for the long haul.

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Innovative Business Services Brand Identity, Planning, Logo Design, Web Design & Development, Stationery Design, Social Media Innovative Business Services, LLC is a client centered company dedicated to delivering quality services for health and human service organizations. Their Consultants have over 25 years of executive management oversight in the industry. IBS was in a very difficult position when they first came to me for help with their identity and web presence. CEO Monique Joseph felt like her current branding and site were not impactful enough within their target market and wanted something in place that would bring them to the forefront of their market.

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They tasked me with helping them develop not only a new brand but a new mobile responsive site and consistent marketing collateral such as brochures and mailers. The finished project consisted of a clear plastic business card, three panel tri-fold, 5x7 direct mailer and brand identity that would help them become more recognizable and long-lasting within their market and industry.


Mr. Potato Spread Brand Identity, Planning, Logo Design, Web Design & Development, Stationery Design, Social Media This project has a very bitter sweet story to it, but in the end both parties were very happy. Mr. Potato Spread is a new fast-causal, lunch delivery only company. Unlike pizza delivery and other fast food type delivery services, Mr. Potato Spread takes pre-orders at least a day in advance to ensure that every potato received is mouth watering and fresh. Their business delivery minimum is 3 potatoes (samplers count as 1 potato). They do not deliver to homes, however, can arrange delivery with non-business customers. Keeping it simple and very minimal the owner just wanted a website for online ordering, business cards, menu and T-shirt design. They already had a logo design in place,

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but being the designer that I am I saw the full potential for the brand and decided to sketch and design a full brand, including a logo redesign. The finished result was a logo with a hand drawn curvy script to try and symbolize butter, to be used on the menu, business cards and various other marketing collateral. The unfortunate part of this story is that at the end of the project the owner decided to go with a logo that was done by their daughter for sentimental reasons, which I understood. We are still in collaboration and are working on different avenues to help with the growth of their brand.

Visions TCM Branding, Graphic Design, Web Design, Social Media Visions TCM Services is dedicated to the development of treatment services for clients and/or families at risk of or affected by substance abuse; to promote their safety, well-being, and self-sufficiency. Visions TCM Services works closely on the development of initiatives, strategies, and performance measures to reduce the incidence of drug abuse among Central Florida clients and/or families. The objective with Visions TCM was to create and develop a brand that was long-standing and could be implemented to expand across all media platforms, online and in print. I completely revamped their logo, and developed brand guidelines, used to produce an assortment of marketing materials and newly developed stationery. In addition,

I designed and developed a website that was more conducive to what Visions TCM’s image was amongst the clients that they actually serviced. Making it more inviting, simple, user-friendly, and responsive on all platforms. Since Visions TCM’s re-brand implementation, they have been able to maintain a stable and successful presence within Seminole County and have established long-lasting relationships and partnerships with numerous agencies in Florida. In addition, they have opened up a new location within Orange County and are beginning to make a staple within the communities with their new improved overall brand.

Targeted Case Management

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Henin Realty Branding, Proposal, Print Production, Keynote, Typography, InDesign Just as it’s true in home sales, that initial reaction is critical. As a designer that is familiar with the real estate industry, I understand that, just like your listings should convey great “curb appeal”, your real estate marketing materials should communicate the same message. I also realize that the look and feel of your marketing materials play a big role in how effective they will be as selling tools. Your beautiful properties should “invite” prospects to come inside to take a closer look, your website, flyers, ads, and postcards should solicit a response and encourage the prospect to take action! This is what I kept in mind while designing the marketing materials for Henin Real Estate to help drive traffic into these listings.

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“As the President of Henin Realty, I had the great pleasure of working with Kareem Harrigan. Kareem is a hardworking, diligent and a reliable employee who was a valuable asset to our organization. I have great hopes for his future and I know that he will be a great asset to any organization I reccomend Kareem for any design, creative, and/ or marketing position without reservation. If you would like more information please feel free to contact me at or by phone 407-529-4097.” Kindly, Elizabeth Henin President-Henin Realty



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Logo Highlights


Zero Edge Unified Systems

Bikemon Maddox Trainer/Herbalife Distributor Ph:(323) 286-1503

Body Creations Bikemon


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Wah Gwan?


Her Opinions Matter!

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Testimonials “Kareem is a hard working and driven designer. His creativity is bottomless and is knowledge of multiple design mediums is impressive. From print to web his strengths are his unwavering dedication to a project, his tasteful aesthetic, and his friendly demeanor, always looking for ways he can be a better team player. Most notable is his ability to take an abstract concept or brand and make it into a beautiful design, be it a logo or suite of deliverable’s around one concept. He is fun to bounce ideas off of and always has a creative solution to a design challenge. I would recommend Kareem for any job looking for a good team player with a lot of creative ideas and a designer who is good conceptual thinker. You can rest assured that Kareem will fully dedicate himself to any project he is given.”

“I would highly recommend Kareem to any organization that is looking for an extremely talented Senior Creative Director. He is one of the hardest working guys I have ever seen. He has the ability to multi-task, meet deadlines, recruit, teach and manage a group of creative employees all while working diligently, until he feels his work is perfect. He also has the ability to run an entire company, as he has done multiple times in my absence. Not to mention every client absolutely loves him. I look forward to seeing Kareem’s success in the coming years.”

Chris Kendall Senior Graphic Designer- Colliers International

“Kareem was a graphic design student in several of my classes. His eminent applications of clean, yet bold and thoughtful design elements are well-suited for today’s branding and advertising client. He’s forward thinking – a true go-getter with great talent and meticulous detail.”

“I currently teach at Full Sail University, but was invited to Kareem’s school for a portfolio review in which Kareem was presenting his work. In my first introduction to Kareem I was impressed with this work ethic, professionalism, fashionable dress attire, and his level of communication. He is articulate and expressive with his passion and talent. He has the makings of a Creative Director and will be an asset to any organization, company, or business that works with him.”

Audrey Taylor Owner- Taylor Made Branding

Danielle Lynise Jones Graphic Designer, Illustrator & Educator- IADT

“Kareem Harrigan’s Skills in both marketing as well as Branding contributed significantly to Elite Concepts 407’s ability to exceed our sales plans by 30% in our first quarter. Matthew Lett Kareem was by far the best choice for revamping the Brand Identity Designer & Consultant. Web & Graphic Design business with vivid new corporate branding and social Educator. Passionate About People media exposure. He has gained us as a loyal customer base for future business and projects. Thank you for helping “The work Kareem Harrigan completed for us, is far more us to become one of leading competitors in the car audio than what I was expecting. The website constructed for my customizing industry.” organization displayed exactly the services we offer. The professionalism and attention to detail of Kareem, showed Curtis Goffigan me the experience that he encompassed. Not only did he Manager- Elite Concepts 407 completely revamp my website, but he rebranded my logo far beyond my expectations. I continue to have Kareem monitor and update my website on a regular basis and would highly “I welcome this opportunity to respond to a request for recommend him to any business looking to enhance their personal recommendation for Mr. Kareem Harrigan, who has website to look more appealing and modernized.” been a loyal friend to me ever since we met in high school seventeen years ago. Mr. Harrigan is exemplary in his work James Pender ethics and is well-liked by just about anyone who he comes Co Founder- Visions TCM Services in contact with. Proving to be an intelligent, personable, hardworking yet family oriented individual, Kareem would be a “Kareem and Audrey are creatively innovative. I am always great asset to your company and you will be fortunate to have pleased with their images as they always represent exactly him on your staff.” what I am seeking.” Kima-I Martin Personnel Analyst- Division of Personnel U.S.V.I.

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Mr. Maurice E. Wells President- MyIsland Ballers Inc.

“Kareem is a perfectionist that only puts forward his best. In my opinion, his greatest attribute is his love for family. He is a family oriented individual and nothing can conquer that. Coming on as a client, automatically makes your company a part of his family. You can expect loyalty, devotion and nothing but his best from day one. Look no further, Kareem is an individual any organization would want aboard their team, for I am greatly fortunate for having him on mines.” Jeffrey Jones Owner- Bluquest Adventures “Kareem has been a valuable component of my professional career. I previously worked with him while in design school and as his career advisor I knew immediately after reviewing his work that he stood apart amongst his peers. Kareem has the ability to interpret your identity as a business, corporation, and professional. He created a business portfolio for me, including a design package, helping me to brand myself in the marketing industry. I was very impressed by his creativity and attention to detail. As a designer he is very passionate about his work, easy to communicate with, and incredibly organized. I will continue to work with him on future projects for all of my design needs.” Crystal Dennis Regional Career Services Advisor- DeVry “We are extremely pleased with the work done by Kareem Harrigan for our wedding. We’re so grateful to have had the privilege of working with him and allowing him to translate our vision with such style, creativity, and professionalism. Every detail exceeded our expectations and we can’t thank Kareem enough. Your passion for quality combined with your organization and attention to detail are priceless. We would highly recommend Kareem to anyone with any type of branding needs.” Kindly, Bride- Cherika D. Huyghue “Taylor Made Branding has taken my business to another level. The services and products provided by Taylor Made Branding has elevated IBS visibility and connected us with social media outlets. Taylor Made Branding and Kareem made IBS feel like we were their only client. They were very responsive to all our needs and questions, provided valuable advice and ultimately developed a website that has increased our contracts and provided perspective clients a very professional view of IBS.” Monique Joseph Owner & Senior Consultant- CEO IBS

“Working with Kareem has been such a pleasure. Talk about taking an idea to the next level! Kareem dedicate the time to learn your company’s goals. He knows how to turn a vision into reality. If you are looking for innovative, iconic and clean design, “Tailored” to your company’s needs, work with this designer! With the work done for my website, I’ve noticed traffic increased. I recommend anyone that is in need of a Branding Strategist, Marketing Maven, and Graphic Designer like Kareem. You won’t be disappointed!” Krissy J. Writer- Her Topic “Her Opinion Matters” “Kareem Harrigan is professional, talented, and provides excellent customer service. If you are a small company looking for a clean professional web presence and you want a one stop shop to help you build the site you want, He is the person to work with. He stepped in and listened to partner and I who had different views of what the site should be. He blended our ideas and built a wonderful site that we both love. Kareem helped with layout, graphic design, content, images, everything from top to bottom. The finished product very clean, and engaging. Now for the best part, instead of a 4 month wait that a larger company quoted us, Kareem Harrigan quoted us 2-3 weeks to get the site up. The site was up and running in under two weeks. Something all other competitors told me was impossible. Kareem is the designer to go to if you are a small business on a budget and need big business support. I cannot recommend someone more strongly.” Kanisha Taylor Owner- Nurse Lyfe LLC “I would highly recommend Taylor Made Branding to any organization that is looking for an extremely talented team of Senior Creative Designers. They are one of the hardest working teams I have ever encountered. They have the ability to multi-task, meet deadlines, and work diligently until they feel the work is perfect. I look forward to a continued partnership in the coming years.” Latijera Hayes Owner- Kaiyah’s Kloset “It was important to our organization to work with a company that could enhance and bring our vision to life. The quality and level of professional received from Kareem Harrigan of Taylor-Made did not go unnoticed. Our organization was extremely pleased with the outstanding work and creativity of Mr. Harrigan.” Nyesha O. Sebastien President- Stunts & Twirlers Majorettes The Design Portfolio of Kareem Harrigan | 29 29

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3763 Millenia Blvd. Orlando FL, 32839


(562) 537.8706



3763 Millenia Blvd Orlando FL, 32839 | P: (562) 537.8706 | E: |

Kareem Harrigan Designs Portfolio  

Printable Design Portfolio for Kareem Harrigan Designs

Kareem Harrigan Designs Portfolio  

Printable Design Portfolio for Kareem Harrigan Designs