Page 3

redeye design brief / kathryn freund / kfreund@fordham.edu

what is redeye? Redeye is a traditional Schneider family drink and staple at any family celebration. Typically, it is transported in a makeshift, re-used liter bottle that is haphazardly marked with sharpie and poured into paper shot cups. Through this redesign, I hope to transform Redeye from a homemade concoction into a fashionable, marketable beverage.

traditional homemade fun-inducing can’t-even-taste-the-alcohol!

redeye in its natural habitat

Redeye Design Brief  

A branding / packaging system for a Schneider family moonshine!

Advertisement