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redeye design brief / kathryn freund /

what is redeye? Redeye is a traditional Schneider family drink and staple at any family celebration. Typically, it is transported in a makeshift, re-used liter bottle that is haphazardly marked with sharpie and poured into paper shot cups. Through this redesign, I hope to transform Redeye from a homemade concoction into a fashionable, marketable beverage.

traditional homemade fun-inducing can’t-even-taste-the-alcohol!

redeye in its natural habitat

Redeye Design Brief  

A branding / packaging system for a Schneider family moonshine!