Campaign Strategy
W
hether she’s at her child’s soccer game or swamped at work, the Schweppes woman does not always have time to take a break and think about herself. However, she knows that every moment counts, be it large or small. Our research found that women between
25 and 54 rarely take time to appreciate the little things, though they would like
to slow down every now and then. Schweppes allows her to take a moment
to enjoy life before she’s on to the next task. These women are looking to add a little bit of indulgence to their hectic day. Schweppes should primarily target three types of women within the age range: the
young professional, the mother raising children, and the empty
nester. These women will not settle for the run-of-the-mill soft drink; they are looking for a surprising addition to their daily routine. It’s not just another soda, it’s Schweppes.
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