Kiaran Finn Presents:
Rip Up The Rule Book
the destructive MYTHS and release the handbrakes on your life potential
Introduction Are you ambitious? Are you striving for something more than you’ve got? Is the status quo just not enough anymore? The beliefs, thoughts, actions and perhaps even the values that got you to where you are right now in life will NOT get you to where you want to go. Otherwise you’d be there already!
If this insight ever clicks, I mean really permeates your prejudices and previously entrenched mindset – then a true Paradigm Shift will over ride your GPS and recalibrate your compass. OK I maybe over did the metaphors there, but this is profound stuff.
Rip Up The Rule Book. The rule book is a metaphor for those beliefs, thoughts and actions that have reached their used by date. The following are a series of confronting observations designed to cause pause for NEW thought. The philosophy relates to business, relationships, self-‐esteem, and social well being. This is a FREE eBook – I would request however that if anything resonates that you SHARE via syndication the link to your networks. The universe is indeed mysterious and it has a habit of giving back so much more than is given…
Rip Up The Rule Book Be prepared to get it wrong. (There is no wrong by the way, it’s a perception, some of the greatest experiences in your life would never have happened if you hadn’t taken a ‘wrong’ turning somewhere back on the road that led you to the big payoff) Start a business. Risk some money lose it learn from the experience and move on better educated and equipped to take advantage of the next opportunity that comes your way. Take some piano lessons, enroll in art class, buy the car that symbolizes your mid life crisis, sell your house and travel the world for two years.
Is such unbridled hedonism just an excuse for irresponsibility? That’s for you to debate, but I would play the devils advocate and state that the craving and pursuit of the sensible is what defines the height of the ceiling of all potential accomplishment.
Think of the worst decision you’ve ever made in your life and I’d venture to suggest it ended up becoming the greatest lesson you ever learned. If you have any regrets I’d also guess it was a factor of failure to actually make a decision that led to the regret.
The King is Dead, Long Live the King!
Are you just plain worn out, frustrated and overwhelmed by the same bland rehashed content and strategies from marketers who made their name 5 years ago (an eternity online) that has been rehashed, reformatted and diluted by a million new entrants to a crowded marketplace?
This E Book is not for the faint hearted, those who have an irrational loyalty to their current career despite the fact they are still uninspired and forever counting down the days to ‘Thank God It’s Friday’ and dreaming of winning The Lottery.
There’s no such thing as Get Rich Quick – What a Crock! In today’s Perth newspaper there was a story about a 30 year old who’s worth over $100 million earned from an SMS text alert system that he started up 18 months ago! That seems pretty quick to me!
Mark Zucherberg the founder of Facebook hasn’t done too badly either. It’s a myth that drip, drip is the only way to succeed in business. Most people do not have the belief system to handle the idea that success can occur rapidly. Second and third generation immigrants often find it difficult to justify earning relatively obscene incomes compared to that of their hard working parents, who literally worked themselves to death just to put food on the table. The world has changed and is changing so fast that attitudes towards what is possible often lag behind.
Ask your Next-Door Neighbor, the Supermodel, out for Coffee! There's a contradiction between what we were taught as kids, that is; to be modest and listen don't speak etc. Well that might work as a parenting strategy but it's the kiss of death in business and even more so if you're building an online business. Businesses come and go, but when you get to the point where a couple of dozen then maybe 100+ join your Tribe or Community, they will follow your lead and recommendations as you proceed down different paths and then the whole game and your position in it changes forever..
The message therefore is as follows: expand
your comfort zone, even incrementally, on a daily basis. Take little risks. Ask for a pay rise. Ask your next-door neighbour, the supermodel, out for coffee. Set some real tangible hardcore goals for yourself that you want to achieve in the next 12 months, and start acting ‘as if’ you can’t fail.
You are a contender, every instant of your life, and the shackles around your neck are imaginary, as is the comfort zone that you inhabit.
Authenticity takes time to become second nature. Human nature has a natural default towards competitiveness, which alas is not great glue for social adhesiveness.
Instead of trying to impress, try being impressed. Be interested instead of trying to be interesting Give compliments rather than chase them. Tell people how inspiring they are.
Identity – Branding – Children should be seen and not heard! There's a contradiction between what we were taught as kids, that is; to be modest and listen don't speak etc. Well that might work as a parenting strategy but it's the kiss of death in business and even more so if you're building an online business. My firm belief is as follows. It doesn't make any difference what ventures you pursue unless you have a recognizable and accessible Brand/Profile.
You might live in a trailer without a pair of shoes to your name, yet you may have a significant Brand. The biggest mistake “Wanna-be Entrepreneurs” make is promoting the brand of someone else’s business instead of themselves.
People are attracted to people not to anonymous business brands. You need to sell 'You Inc' before you start touting your opportunity.
Why? Because if your opportunity turns out to be a turkey and you need to start over your personal brand will allow you to regroup much quicker. It may take time but your ability to be ubiquitous in your industry garners trust and helps you establish yourself as a leader, which is imperative if you want longevity.
It takes a few seconds to do a Google search. That's what people are doing now to facilitate their decision-making and purchasing
activities. This will grow in relevance exponentially, and if you and your business do not show up, then your relevance is seriously compromised.
"Doing more of what doesn't work won't make it any better" Charles J. Givens-Wealth Without Risk-
Be extraordinary. Try it for a moment. Find a voice, not one that is part of a chorus, just a unique sound. Herds provide comfort and security, but equally they are easy to shepherd and lead to some one elseâ€™s tune.
Being extraordinary is not earth shattering, but can be profound in so many ways. I defy you to take a step away from the societal norm even briefly and be extraordinary and not feel a sense of enervating connectedness that lingers.
Social Networks are an extension of the school playground. There are leaders who dictate what’s cool. There are the followers – those that fit in and comprise the masses. And then alas there are those poor misfortunate’s that don’t quite fit, and are derided, teased, bullied or ignored. Follow their path for a few years and you’ll often find they are more often than not the interesting
Misfits build multi billion dollar empires out of digital thin air. members of society.
They evolve into Authors, actors, king makers and sociopaths. Interesting doesn’t always equate to wholesome!
I doubt there are too many sociopaths reading this post and if so, no offense! But here’s a thought. Imagine completely disregarding convention in your business and social networking endeavors. • Sell when others are buying. • Un-follow those that annoy you.
• Quit your business that you’ve invested all that emotional energy into and start over • Jump on Facebook and imagine that all those connections you’ve spent months cultivating are potential friends rather than list fodder, then follow some threads and see what they’re about and engage without any thought of developing a business relationship. • Empty your pockets next time you see a homeless person instead of searching for the smallest coin you can find. Say no when someone asks you to go to a function/family gathering that you have no interest in attending. • Find your own voice and tempt ridicule by expressing the real you. • Be authentic and imagine that it’s ok to be you.
Warts are interesting. I don’t want them but I’m intrigued when fallibility is shared. Tribes are safe places, and safety is an important cog on the hierarchy of needs, but it is also a potential creativity suppressor. So try it for a day, a week or a month. Go against the tide, follow the road less traveled, and you may end up lost confused or enlightened. People have a tendency to think in a certain way, which then creates their beliefs and certainties. Our tendencies lead us toward repetitive patterns of behavior. We tend to hang around certain people. We tend to gravitate towards certain situations. We tend to surf certain web sites. We tend to communicate with a certain style. Most likely there is a crowded market place full of seasoned professionals who can build an awesome Blog –Website – Lead Capture Page –
You Tube channel – they seem to have an encyclopaedic knowledge of Search Engine Optimization, Word Press plugins, Traffic Generation Secrets and a host of other plain BORING stuff. Unless this where your passion lies this is NOT where you should be congregating. At best you will be seen as a poor second cousin –imitator.
This may surprise you – most of these aggregators of information may well be great people and I’d encourage you to hook up with them on social networking sites and tune in to some of their ideas –BUT most of them are making less money online than a student doing night fill at the local supermarket. That is a fact.
Rightly or otherwise it is rare that manufacturers or techno types earn the big bux! You really need to get your head around this next point. Those who sell always make more than those who produce. If you are going to invest time building a business enterprise get yourself on the right side of this equation. Are you engaged business or indulging in a time killing hobby. If it’s the former then start focusing on creating profit.
Our tendencies set us on a path of intersection and collision with others of similar tendencies. Wisdom is often only observed in hindsight and some of the lessons we believe to be true, especially because our heroes have uttered them, are wrong!
Winners Often Quit-‐Yes Really! Winners never quit! Actually they do, considerably more often than couch potatoes. Never ever give up! Why not? If you are in a terrible relationship or job or non-profitable business or any number of pursuits, there comes a time when decisions need to be made and acted on. The magic ingredient is context. Success in any area of life requires a belligerent never say die attitude. It is the attitude of believing in the dream or aspiration and the continual refining of the skills required to attain success that really matters.
Tipping Points In a world of immeasurable options, we all have potential tipping points on a daily basis that can potentially reshape our whole life experience. To protect ourselves from the chaos and anarchy of unpredictability, we covet our comfort zones. Comfort is not to be under estimated. The danger
of course is that this zone is often not actually that comfortable, but ‘better the devil…’ If there is a message it’s this. Sometimes
there’s merit and reward in throwing off the shackles of predictability and embracing the unknown. Tipping points are usually noticed after we’ve stepped over the edge. So there’s a risk, a risk of falling flat on your face, but nothing ventured nothing gained.
One of the great paradoxes of life, is that
so many will spend their precious and finite hours in quiet desperation working to a plan that if successful will not even provide them with their desires.
Life balance is precious.
There are alternate ways to live your life. • • • • •
Change jobs Learn a new language Live abroad for a year Work from home Try something new
Just do something different once in awhile! Have a listen to a political debate, eliminate the spin and make sense of what's left. All truth is contextual. Change the context and the meaning also irrevocable morphs.
One of the greatest delusions we inflict upon ourselves, is the presumption that there is a universal truth about anything. Yet we can literally lay down our lives in defense of an illusory ideal. Changing context, fashionably labeled a paradigm shift, used to be referred to as walking in someone else's shoes in order to understand them. Still the myth perpetuates, the belief that we can really grasp any "truth" other than that filtered through our perception lens. The degree to which an idea fits our quirky beliefs and value systems determines the label we give it. Fact or fiction, right or wrong. As we only have loosely shared life experiences, our perceptions will differ accordingly.
Personal Development –What’s That All About? There’s a reason that there is so much emphasis placed on personal development by successful online marketers – and that’s because it’s crucial.
I see people who daily are trying to figure out how to replace their JOB and live a life of indulgence but they have a paranoid fear of losing money. They don’t realize that money is mostly an illusion. If I lose everything I own, the house the car, the furniture all the stuff – and I proceed to rent and lease these commodities back – it is simply a shift of perspective – ownership is an economic construct. The point I’m making is that it is almost impossible to spend money on a venture without a lesson being learned; hence the expenditure is labelled investment, as it is part of the process of achieving a desired result. It becomes a loss only after you have permanently quit.
Are you an Entrepreneur or a Lotto Ticket fantasist? An Entrepreneur understands the concept of investment risk and reward. Entrepreneurs also have a capacity to live with DEBT. Does that word scare you? Again it’s a perception. Unless you are starving and living in a box, then debt can be the ultimate lever to achieve unimagined wealth.
You purchase a $200k house on a $20k deposit – in 5 years it double s in value and your $20k equity is now $220k. How is this possible? What happens if the house drops in value? Too bad, that’s life…can you handle the relative risk? You’ve decided to test the waters and start an online business. You spend the first 12 months setting up a FREE website and then a few FREE blogs, you then look for FREE online advertising sites to promote your ‘money back’ affiliate program. Then you wonder why no one wants to pay you anything for your services. It’s called a poverty mentality.
Rip The Rule Book Up! Double your fee for service. Turn away business if the client won’t play by your rules. Ask better questions. How do I triple my income within 12 months? How do I learn Spanish within 6 months? How do I meet my soul mate within 3 months? Follow the masses and live by the common code or dance to a different beat.
Rip Up The Rule Book Stand out be OUTSTANDING – memorable. How many Twitter followers actually EVER send you a direct message – not automated? How many Facebook connections that are not personal friends ever ‘like’ or comment on your announcements when you get engaged, have a child, or get a new job?
It really isn’t hard to be outstanding. If you have a business I have no interest in seeing your posts on my Facebook wall every hour of everyday?
A comment however raving about one of my Blogs syndicated to your Wall and Retweeted – then WOW you’ve got my attention – you must be so cool! In fact you seem so remarkable I’m probably feeling motivated to click onto your INFO that no one looks at and probably click on to your site to see what you’re all about. Next time you make an interesting observation I’ll feel strangely compelled to comment positively.
Rip Up The Rule Book Unfollow –Unfriend people who annoy you. People are similar in many ways. Jump on a forum and engage in negative thread and the passions will get inflamed and the thread can go on forever…I’m just not interested, I’m out of there real fast. People are generally all quirky. Most people want to fit into a perceived acceptable stereotype like kids on the playground BUT those who aren’t afraid to share their warts and apparent flaws are way more interesting.
Self-‐deprecation is the food of many a
comedian. Audiences love those who poke fun at themselves. Ironically the audience is incredibly self-‐ conscious and squirm when picked out from the crowd. No matter how crazy you think you are there are thousands out there in the cyber world who will be attracted to you wackiness. Bland is unremarkable. Bland can appear incredibly competent and professional BUT it’s still beige and BORING.
Rip Up The Rule Book. I’m OK you’re OK So what if your friends think you’re a turkey for starting some ‘crazy business’. That’s the glue to
your relationship anyway, giving friends the opportunity to take the p*** If you paint garden gnomes on the weekends as a hobby, I’m probably going to have a laugh and wind you up about it BUT you’re a million times more interesting in my eyes than an accountant. No offense to accountants – its just that unless you’re an accountant to the mafia – well then it’s really not conversation worthy
THE MAJORITY IS ALWAYS WRONG!!!
Rip up the Rule Book
What Business are you in? You are in the in communication business. The message should be authentic and shouted from the roof top. Believe in YOU INC!
If you are sharing information – whether on forums, your website or in person then consider this: Information is like food – bland, cheap, messy, unimaginative, or exotic, memorable, awesome, and expensive
The exotic and remarkable has a lot less competition and will get you noticed FAST!
Connect with me at http://www.elite-‐performance-‐academy.com