COVER STORY: ELITE BROKERS
2015 THIS IS our third year searching for Canada’s top brokers, and our survey attracted entries from all corners of the country. As expected, those with big numbers rose to the top of the list. But there are many other qualities that make for an elite broker.
Methodology In order to rank performance, we didn’t simply invite applications from the most advanced brokers and senior execs working at high-profile firms. We also wanted to
Insurance Business Canada crunched the numbers to determine the 30 brokers who are at the top of their game – and at the top of the Canadian insurance industry
reward brokers from smaller firms and niche industries who were punching above their weight and achieving big things. Our yardstick for success included: • Premium income • Revenue per client • Industry awards and recognition • Number of policies written • Book of clients As you’ll see, we didn’t simply rank the top brokers in terms of gross income. We also broke down the top brokers in each available
province, brokers who’ve put together the biggest book of business and wrote the most policies, and the top brokers by average revenue per client and per policy. Finally, a place on the Elite Brokers list is clear recognition of each broker’s professional standing as one of the top brokers in the Canadian insurance market. However, in interviews with our top brokers, we heard again and again that they couldn’t have achieved what they did without a strong network of support staff and stakeholders.
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