SPECIAL REPORT
BROKER SENTIMENT POLL 2015
MARKETING STRATEGIES PLEASE RANK THE IMPORTANCE OF EACH MARKETING STRATEGY YOU PLAN TO USE IN 2015
Email newsletters Unimportant 41.46%
21.95%
19.52%
12.2% 4.88%
Unimportant
Somewhat important
Somewhat unimportant
Important
Very important
Blogging
Social networking Unimportant 38.1%
30.96%
14.28% 11.9%
22.5%
Somewhat unimportant 32.5% 10% 12.5%
22.5%
4.76%
Ads in print publications 12.12% 12.12%
Broadcast ads (TV/radio) Very important 39.39%
27.27% 9.09%
23.07%
Yellow pages 16.22%
18.92% 8.11% 8.11%
30
11.11%
30.56%
Very important 36.11%
8.33%
Direct mail Somewhat 17.95% unimportant 28.21% 20.51% 10.26%
13.89%
Very important 48.65%
When it comes to marketing, brokers seem to find value in the old standbys. Asked to rate the importance of 10 marketing strategies to their business, brokers remained relatively unimpressed by new media such as blogs and social networks. Far and away, they preferred the humble old Yellow Pages as the most important method to get their names out there.
“Many brokers still believe in old-school marketing, such as the Yellow Pages� More than 67% of survey respondents rated the Yellow Pages as important or very important to their marketing, while only 26% felt social networking was a vital component of their marketing strategies. Nearly as many brokers found TV and radio ads as important as the Yellow Pages, and about a third swore by direct mail.
www.mortgagebrokernews.ca
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25/03/2015 1:05:16 PM