it comes to its member brokers’ databases. “Today’s consumer expects brands to personalize their communications when engaging them, and you can’t do that if they don’t hand over their information,” Ametrano says. “All consumers engage with brands online, and this is no different when getting a mortgage. In order for them to do that, consumers have to trust that the brokerage will do everything legally possible to not only protect that data, but to use it only for improving the customer’s own journey in securing a mortgage.” “That client experience has to be of utmost importance for everyone involved in
the mortgage process,” Gaetano adds. “For that to happen, we have to make sure there is mutual respect for that client data amongst our lending partners and service providers so we can ensure that trust levels are maintained and that client experience is delivered at an optimal level. We’re very protective of that. And I think when people see this, they respect it because they know that if the client wins, then we all do.” Another dimension of the partnership is MonsterMortgage.ca’s mortgage investment corporation, Cypress Point, which will now be available across the Centum network. Launched in 2016, Cypress’
high-risk lending solutions have previously only been available to agents at MonsterMortgage.ca. “Cypress has been successful because of its aggressive scope, flexibility and quick turnaround on commitments and closings,” Bayer says, adding that the MIC has also benefited from MonsterMortgage.ca’s 20-plus years of experience in mortgage origination. “As all lenders know, you are only as good as the quality of the agents who submit deals to you. Extending this offering to Centum agents looking to do deals in Toronto and the Golden Horseshoe is another win-win for this partnership.”
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