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graphic standards


To develop competent, capable, caring leaders through the vehicle of service.

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Table of contents How to use the Key Club graphic standards

2

Logo usage

3

Fonts

5

The look

6

Colors

10

Imagery

11


how to use the Key Club graphic standards

. . . k O O l b u l C y e The K

anD iT ROcks!

With nearly 245,000 members representing almost 5,000 clubs in 24 nations, Key Club is the largest high school service organization in the world. One important way we can let others know about Key Club is by communicating “our look” to others. That is, by using the same design elements—­things like fonts, colors, logos, and symbols to express who we are. Keeping our look consistent enables others to see Key Club in the way we do—whether they’re in Colorado or Costa Rica. And it helps us create buzz about the great work Key Club is doing to serve others and developing tomorrow’s leaders.

This is something to get really excited about! Everything you need to get started is in this guide. You’ll find colors, design schemes, photos and templates to help you create brochures, letterhead, newsletters, posters and more. It’s really that simple! Together, we’ll watch Key Club grow in a big way.

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logo usage

The Key Club logo and wordmark are a vital part of this new look and feel. Color When reproduced, the logo and wordmark are to appear only in the colors seen below:

Wordmark

black

Pantone Matching System (pms 295)

white

Logo

black

pms 295 & pms 4505

pms 295

white

Using the Key Club logo in black or white will give the design a more contemporary feel.

Size Logo should be placed no larger than 1½ inches wide on anything smaller than a banner. Wordmark should be formatted no larger than 5 inches on anything smaller than a banner. Logo must always be proportionate as seen below:

Service Leadership Programs All Key Club pieces should include Kiwanis Service Leadership Programs branding. This usually appears on the back of each piece.

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logo usage

Background Logo should be placed on a white or neutral background:

service service service Area of isolation There should be nothing within a half inch of all sides of the logo.

4


fonts

the Key Club fonts

HEADER FONT - Century Gothic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

There are two primary fonts and one accent font, which should be used on all with 5 ptheadline kerning Key Club materials. Century Gothic is the primary font. Goudy Old Style Century Gothic to be used for Cover Key Club, Key Club lettering, and can be used for headers inside pie is the primary copy font, and your choice of any funky font is the accent font. Header and subhead Font: Century Gothic Try to keep the height and width of the lettering proportional. Space between each letter: 0.

COPY FONT - Goudy Old Style ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz HEADER FONT—Century Gothic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 9.5 pt font/ 13 pt leading Goudy Old Style is to be used for the copy in all of Key Club’s printed materials.

Accent

pt kerningthe piece more Font: To be used for some headers, subheads, and emphasized wordingwith to5 make Gill Sans to be used for Cover CKI, Circle K International lettering, and can be used for headers inside piece contemporary and personalized. ACCENT CONTEMPORARY FONT-YOur ChOice

General text

TITLE Title title - flexure TITLE Title title - amplifier

ABCDEFGHIJKLMNOPQRSTUVWXYZ

HEADER FONT—Century Gothic COPY FONT—Goudy Old Style abcDefghijklmnOpqrstuvwxyZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ Accent fonts in Windows: abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Goudy Stout, Juice, Tempus Sans or Viner Hand ITC Crackhead (mac font) is used above. Embossing Tape (pc font) is a close alternative.

with 5 pt kerning 9.5 pt font/ 13 pt leading Gill Sans beis used for Cover CKI, in Circle International lettering, and can be used for headers inside piec Goudy Old to Style to be used for the copy all of K CKI’s printed materials.

TITLE Font: Goudy Old Style Title Try to keep the height and width of the lettering proportional. title COPY FONT—Goudy Old Style Space between each letter: 0. - Fandango ACCENT CONTEMPORARY FONT—Your Choice Color: Black ABCDEFGHIJKLMNOPQRSTUVWXYZ CKI office will be using FloMotion for 2009-2010 school year Size: 9.5 point/13 leading (space between each line). abcdefghijklmnopqrstuvwxyz TITLE Have one main CKI title font, ABCDEFGHIJKLMNOPQRSTUVWXYZ Title One accent font that can change once a year 9.5 pt font/ 13 pt leading abcdefghijklmnopqrstuvwxyz title -and flexure Internet usage One copy font? Goudy Old Style is to be used for the copy in all of CKI’s printed materials. TITLE Text that doesn’t change often—such as headers and button graphics—should be designed in the Century Gothic or Goudy This font will an even more contemporary feel and can be customized to your campus! Title Old Style typefaces and placed in the Web page content. Not all computers reproduce these primary typefaces, so other cool can font options.... Flexure, Amplifier & Fandango title amplifier Verdana can be used. ACCENT CONTEMPORARY FONT—Your Choice TITLE 5 CKI office will be using FloMotion for 2009-2010 school year Title TITLE title - Fandango ABCDEFGHIJKLMNOPQRSTUVWXYZ Title


the look

All materials Consistency in visual layouts is key to retaining the image of Key Club worldwide.

il

penc The

Pencil area Placement: Pencil should always be placed on the cover or front of each piece.

december 12 .7pm . gymnasium JOIN Club! Key

www.keyclub.org

Poster

KEY CLUB

Web site

6

Brochure


character building leadership inclusiveness

caring

Pencil color White should be the color used in the majority of the Key Club pieces; however, a Key Club-designated color may be used as an alternative, if necessary.

Pencil size The pencil’s sides should always horizontally touch the right and left edge. On 8½- by-11-inch pieces, the height should be 1/2-inch tall and sized proportionately to other pieces. r te ding ac buil

ar

leadership

ch inclus

ivene

ss

KEY CLUB

®

caring

J

oin Us!

:

When : W here:

Background • The area above and below the pencil can be a Key Club color (see page 10) or an image (photo or illustration) in any combination. See below for ideas. • Always keep the target audience and purpose of the project in mind to market Key Club most effectively.

caring

KEY CLUB

®

inclu

r te ding ac uil ar b

siven ess

siven ess

caring

caring

J

oin Us!

:

W hen : Where:

J

oin Us!

:

W hen : Where:

7

J

oin Us!

:

When : Where:

leadership

inclu

ch

®

r te ding ac uil ar b

KEY CLUB

leadership

siven ess

ch

er ing ct ild ra bu

leadership

a ch inclu

KEY CLUB

®


the look

KEY CLUB

®

Logo placement • The Key Club wordmark should always appear on the cover and the Key Club logo and Kiwanis Service Leadership programs wordmark should be on the back cover (see page 9). • The Key Club logo can be placed on the front, but not within five inches of the wordmark. TITLE OF PROJE CT

Club or district logo placement • Can be placed anywhere.

Header

Inside look • The use of the pencil and similar lines, as well as Key Club colors and fonts, will maximize the effectiveness of the piece.

Copy font: Goudy Old Style Circle K International will not only provide a variety of experiences to help you realize your leadership potential, but also the avenues of opportunity in which to reach your potential. As a member of your Circle K club, you will be called upon to share your unique talents to enhance your club’s outreach. Your involvement in Circle K International will have a significant impact on the campus, community, and world. As a dedicated Circle K’er you will develop lifetime friendships, establish a career network with Kiwanians, and apply individual skills to various settings.

®

Circle K International will not only provide a variety of experiences to help you realize your leadership potential, but also the avenues of opportunity in which to reach your potential. As a member of your Circle K club, you will be called upon to share your unique talents to enhance your club’s outreach. Your involvement in Circle K International will have a significant impact on the campus, community, and world. As a dedicated Circle K’er you will develop lifetime friendships, establish a career network with Kiwanians, and apply individual skills to various settings.

An international, student-led organization providing its members with opportunities to perform service, build character, anddevelop leadership.

9.5 font size, 13 pt leading

9.5 font size, 13 pt leading

Copy font: Goudy Old Style

Circle K International will not only provide a variety of experiences to help you realize your leadership potential, but also the avenues of opportunity in which to reach your potential. As a member of your Circle K club, you will be called upon to share your unique talents to enhance your club’s outreach. Your involvement in Circle K International will have a significant impact on the campus, community, and world. As a dedicated Circle K’er you will develop lifetime friendships, establish a career network with Kiwanians, and apply individual skills to various settings.

®

Copy font: Goudy Old Style Circle K International will not only provide a variety of experiences to help you realize your leadership potential, but also the avenues of opportunity in which to reach your potential. As a member of your Circle K club, you will be called upon to share your unique talents to enhance your club’s outreach. Your involvement in Circle K International will have a significant impact on the campus, community, and world. As a dedicated Circle K’er you will develop lifetime friendships, establish a career network with Kiwanians, and apply individual skills to various settings.

9.5 font size, 13 pt leading

9.5 font size, 13 pt leading

Copy font: Goudy Old Style

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Back cover look • The Key Club logo and Kiwanis Service Leadership programs graphic are not to exceed 2 1/4inch proportionate width. • Web site and contact information are to be placed below the logo in Century Gothic 9 point. Please keep upper/lowercase consistent as shown, and spacing between lines the same.

www.keyclub.org 3636 WOODVIEW TRACE INDIANAPOLIS, IN 46268 • 317.875.8755 • US AND CANADA: 800-KIWANIS

www.keyclub.org 3636 WOODVIEW TRACE INDIANAPOLIS, IN 46268 • 317.875.8755 • US AND CANADA: 1-800-KIWANIS

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PMS

PMS

PMS

PMS

295

PMS

872

PMS

4505

Key Club Black copy

colors PMS

295

PMS

872

PMS

Key Club logo co

4505

New Black Keycopy Club colors ROCK! Key Club logo colors Copy is to be in black

295

PMS

872

PMS

4505

ROCKS!

Use one color accented with black and Key Club logo colors. Use same color in a series of materials.

Copy is to be in black

Please use these colors to on all Key Club materials. Key Club logo colors Colors

Use one color accented with black and Key Club logo colors.

One or more accent colorscolor should be used with black copy. Use same in a series of materials.

PMS

362

PMS

382

PMS

187

PMS

158

PMS

295

PMS

286

PMS

313

PMS

4505

Copy is to be in black

PMSone 362color accented PMS with 382 black and Key PMSClub 187 logo colors.PMS 158 Use Use same color in a series of materials.

362

70% Cyan 0% Magenta 100% Yellow 9% Black _______________

29% Cyan 0% Magenta 100% Yellow 0% Black _______________

0% Cyan 100% Magenta 79% Yellow 20% Black _______________

0% Cyan 61% Magenta 97% Yellow 0% Black _______________

100% Cyan 56% Magenta 0% Yellow 40% Black _______________

63% Red 156% Green 83% Blue _______________

190% Red 214% Green 0% Blue _______________

167% Red 25% Green 48% Blue _______________

227% Red 114% Green 34% Blue _______________

0% Red 47% Green 95% Blue _______________

PMS 295 HTML 3F9C35

PMS 286 HTML BED600

PMS

382

PMS

187

PMS 313 HTML A71930 PMS

158

PMS 4505 HTML E37222

Black 002F5F HTML

Black

Here’s how to access Key Club color palette. If using a Mac: •Go to Microsoft Word •Click appropriate color fill box •Click “More fill colors” at bottom •Enter values of colors If using a PC: •Go to Microsoft Word •Click color fill box •Click “More fill colors” at bottom •Enter values of colors

295

PMS

286

PMS

313

PMS

4505

100% Cyan 66% Magenta 0% Yellow 2% Black _______________

100% Cyan 0% Magenta 8% Yellow 13% Black _______________

0% Cyan 15% Magenta 78% Yellow 36% Black _______________

0% Red 57% Green 166% Blue _______________

0% Red 152% Green 195% Blue _______________

152% Red 134% Green 66% Blue _______________

HTML 0039A6

HTML 0098C3

HTML 988642

Black

B

BLACK

PMS 295

PMS 872

PMS 4505

Key CKI Cl lo

Logo colors Black and white or reversed out type will give the materials a more contemporary feel. Be sure reversed type is readable.

Metallic-for two 0% Cyan 100% Cyan 15% Magenta 56% Magenta color printing 78% Yellow 0% Yellow 36% Black 40% Black ________________ ________________ Copy is to be in black 152% Red 0% Red 47% Green 95% Blue _______________

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HTML 002F5F

134% Green 66% Blue _______________ HTML 988642

Use one coloraccented accented black and andCKI Keylogo Club lo one color withwith chocolate color Use same colorinina a series materials. same color series of of materials.


the imagery: imagery

The photos and illustrations used in marketing materials should communicate Key Club’s mission. Photos and illustrations • All photos and illustrations should be energetic. • Have a call to action. • Reflect diversity. • Have an area around the subject that is open to attract the viewer’s eye. • Reflect the Key Club color palette (see page 10). • Represent Key Club’s core values.

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Check Out Our graphic standards cD

includes key club templates to personalize letterhead, envelopes, business cards, brochures, posters, newsletters, and more! Copy font: Goudy Old Style

or find the graphic standard tools online at www.keyclub.org/graphicstandards

Circle K International will not only provide a variety of experiences to help you realize your leadership potential, but also the avenues of opportunity in which to reach your potential. As a member of your Circle K club, you will be called upon to share your unique talents to enhance your club’s outreach. Your involvement in Circle K International will have a significant impact on the campus, community, and world. As a dedicated Circle K’er you will develop lifetime friendships, establish a career network with Kiwanians, and apply individual skills to various settings.

9.5 font size, 13 pt leading

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www.keyclub.org 3636 WOODVIEW TRACE INDIANAPOLIS, IN 46268 USA

317- 875- 8755 • US AND CANADA: 800-KIWANIS GIKC-1008-6


Key Club Gra[hics Standards Manual