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Shek. Industrial Design Portfolio by Kevin Shek Summary of Work 2018 Edition

JUNE 2018 - STUDIOKEVINSHEK

AMSTERDAM


THE STANDARD DINING TABLE LIGHTING - KEVIN SHEK - 2018 THE SILODAM WAREHOUSE - STANDARD STUDIO - 2014

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PRODUCT DESIGN THAT LAST LONG IN USABILITY, USER VALUE AND EXPERIENCES Amsterdam based Industrial Designer, Kevin Shek, always have a fascination about how design and technology influences our daily life and what the relationship is between products and humans. Nature and environmental psychology have always been a great inspiration to understand how we live and how we shape the world. This curiosity led him to study the high school profile Physics and Entrepreneurship to take the first step into the world of “creation“. A couple of years later, he graduated in 2017 in the Engineering field of Product Design in Amsterdam (Bsc). He combined his academic and technical background with design and branding to understand the entire process of creating commercial products that matters to the user and company’s. He truly believes that design is not always about the aesthetics, it’s also about solving a problem, creating value for the user and having the responsibility to make the world more durable. We live in a throw-away society where products are designed that don’t last longer than two years. Our goal is to create a range of products that last long in user experience, functionality, and brand value. For example, we are making recycling and repairing more accessible during the engineering phase. Its minimalist design with personalization features characterizes our non-trendy aesthetic approach that preserves the usability for the long term. Since his graduation, he’s still eager to dive deeper into the field of Product Design. His next step is to study at the Royal Acadamy of Art at the Hague (MA) to develop his knowledge about creating meaningful products that improve our daily life. Kevin designed various home devices and electronics for the multinational companies at CQ International. He also worked at Standard Studio Interior Architects, where he build a vast knowledge about user experiences and environment design. During his study, Kevin has started a design studio to help companies with their businesses by creating and engineering new product concepts. Openness in communication, process, and strategy characterizes his way of working to successfully complete each goal. The studio strives for an end result that’s coming from a logic summary of decisions during the process, rather than showing only the end result.

STUDIO KEVIN SHEK

Studio Kevin Shek | founder & owner | 2016 - present

PRODUCT DESIGN GRADUATION INTERN

Standard Studio Interior Architects 2017 - 2018

COACH PRODUCT VISUALISATION

University of Applied sciences, Amsterdam, faculty Engineering | 2017

SALES PERSON

Albert Heijn, Ahold | 2010 - 2017

PRODUCT DESIGN INTERN

CQ International | 2016 - 2017

INDUSTRIAL DESIGN (MA)

Royal Academy of Art, The Hague

PRODUCT DESIGN ENGINEERING (BSc)

University of Applied sciences, Amsterdam | 2013 - 2017

SPECIALIZATION PRGM. THE ART OF MAKING

University of Applied sciences, Amsterdam | 2017

He work together with (inter)national companies, such as in Amsterdam, Los Angeles and New York. In 2018 he also has been elected in the top 500 Dutch Young Talents in the Digital Scene (TNW).

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Courbetstraat 34-4, Amsterdam

www.kevinshek.com

6 January 1994, Vlissingen

linkedin.com/in/kevinshek/

The Netherlands

Instagram.com/studiokevinshek

+31 628074268

Behance.net/Kevinshek

info@kevinshek.com

Pinterest.com/kevinshek/

skype/kevinshek

Coroflot.com/kevinshek


PORTFOLIO 2018 / CONTENTS

01 // Standard Lighting

02 // Maximum Electric Shaver

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05 // SMEG

03 // IKEA Brandbook

04 // Festool Multitool

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THE STANDARD // LIGHTING THAT IMPROVES THE EXPERIENCE OF SMALL LIVING The current statistics in the housing market have shown a significant rise of one-person households in large cities, for instance Amsterdam and Rotterdam (CBS, 2017). Many small homes, socalled microliving, are being built (RVO, 2017). Standard Studio recently designed the interior of these microliving spaces, such as Hermes City Plaza in Rotterdam. The five-month graduation assignment was to design the first Standard Studio lighting to expand their brand identity into the consumer market. Kevin’s biggest challenge was to ensure his vision was in congruence with that of the company and the needs of the target group. This succesfully achieved by following the research and design methodologies of TU Delft. The entire design process and specifications was documented. This included marketing and brand strategy, trend analysis, ideation phase, concept phase and engineering phase (with 3D CAD and technical drawings).

THE PROBLEM

Microliving environments consist of one room that is used for many purposes, such as working, living, and sleeping. An undervalued problem is that the current lighting systems are not suitable for the multiple purposes of the microliving. The user does not have the ability to control and adjust the lighting in order to comfort the different circumstances. This causes tiredness while working (increasing melatonin hormone) and stress when it does not fit the user needs and situations (Shamsul e.a., 2013). Wrong lighting and stress causes tiredness, depression and sleep problems.

USER RESEARCH

The target group research has shown that the dining table is the most used area for work and social activities. It has also pointed out the need for constant switching of usage situations. Survey’s and personal communications conclude that 73,7% would like to use lighting for ambiance and working purposes. There is a need for multifunctional lighting that improves the experience of small living, adaptable per situation.

THE ESSENCE OF LIGHTING

Kevin worked closely with the target group young working adults to define problems and to optimize his designs. His goal is to design a qualitative product that fulfills the needs of the target group. Feedback from manufacturers gives him a clear insight into the feasibility and quotation of the engineering phase. Defining the vision and aesthetic guidelines of Standard Studio is an important value for the design. Test subjects, statics and surveys shows that lighting improves the experience of working and living in small spaces through the brightness and colour of lighting. Good lighting for work and living purposes is a great value for the target group., because it affects the mood and productivity to achieving goals (Gifford, 2007).

The Customer Journey analysis concludes wherein in the daily routine of the user ambiance and work lighting can be used, such as forsocial activities, or working in the evening. The analysis showed that working and dining are the main goals of the users. Furthermore, messy tables are caused by small items with no clear storage spot, such as pencils, smartphones, and keys. Alongside wrong lighting, this is also experienced as unpleasant.

YOUNG WORKING ADULTS

The main target groups are young adults living and working in Amsterdam and Rotterdam, because of the urban facilities, employment opportunities and city culture. They are looking for more qualitative experiences and products in which to radiate their personal identity. Product well designed for aesthetic and functional purposes gives more value to them for the long term. “I efficiently organize my home for more overview. In addition, domesticity plays a big role for me to express my identity in order to experience the home feeling”. 9


01 THE STANDARD / THE PROCESS SUMMARY

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01 THE STANDARD / PRODUCT VISUALIZATION

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01 THE STANDARD / STORAGE

STORAGE

At the top, you can store your mobile phone, office tools or keys to reduce mess of the users dining table. The black surfaces are also magnetic, so the user can hang groceries or pictures with magnetic buttons. During the development process, the second user test was done at Hermes Plaza Rotterdam, a microliving complex for students. Practical Purposes Jean (25) will use the lamp for more practical purposes, such as storing pencils, smartphones and short notes for more overview (on eye height). Personalization Purposes Julia (24) finds it useful to expand her living identity to hang pictures or notes on the lamp.

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01 THE STANDARD / LIGHTING

WARM AND COOL LIGHTING

The final design contains a switcher between warm and cool led light for atmospheric and working purposes. Light intensity influences the concentration of people (Shamsul e.a., 2013). The lamp can be adjusted from 2700K till 3500K light color, especially from 3500K will improve the concentration. The electrical parts consist of procurement component, designed and assembled during the concept phase. The 600 mm LED strips provides an even and stable light distribution on the table. All functions are integrated to maintain the simplicity in use. Physical buttons are to regulate light color and brightness for different kind of situations. There’s also a powerful USB charge while storing your phone. The ideal height between the lamp and the dining table is around 70 cm. The user tests also pointed out that they like to adjust the height for not only personal ergonomic needs, but also for creating temporarily space for visitors.

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01 THE STANDARD / ENGINEERING

PRODUCT ENGINEERING

The products in these living spaces are owned by the housing corporation, so it has to be long lasting in use and repair options if needed. The product mainly consists of procurement components to reduce costs. The metal parts will be manufactured by CNC metal punching and form, finished by powder coating. The wooden platform is milled and varnished. The design does not contain any glue connections and the chosen materials are impact resistant. The parts are connected to slide, clamp and wire connections to improve repair possibilities. The lamp remains stable to use steel wire with strong connections, while the center of the gravity is at his lowest. The final dimensions are 900 mm x 90 mm x 75 mm.

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01 THE STANDARD / FULL PROCESS DOCUMENTED

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MAXIMUM SHAVE // HOW MINIMALISM AND ENGINEERING MAKES PRODUCTS MORE ENDURING MAXIMUM™ believes that consumer products are truly fundamental to day-to-day life without any unnecessary complexity. They offer an exclusive range of timeless electronics that’s last longer in use by minimalistic, impact-resistant design approach. Their goal is to prevent material waste in the oceans by striving for more recycle-proof products and creating the opportunity to re-use parts from old into the new.

THE ASSIGNMENT

This project is an updated version of an engineering course during University. This re-design assignment is intended to showcase the Product Development stage, including product visualization and packaging. The overall design is optimized to the essential number of parts, reduced cost and recycling accessibility. In addition, montage and assembly calculations are made to optimize the assembly process and fabrication cost.

THE PROBLEM

The 2009 electric shaver contains many production and assembly parts. The challenge is to solve these engineering problems within the vision of MAXIMUM. The old shave contains 41 assembly parts, and 17 of them are Injection Molded. The problem lays in both environmental, high cost, and production efficiency. // The injection molded parts need large investments // Molded parts consume a lot of energy during manufacturing // The high amount of small parts causes an inefficient assembly process // Not all of the plastic parts are impact-resistant for enduring usability // Many parts are not suitable for recycling purposes by using Co-Extrusion or Insert-Molding // The aesthetic approach and size could be more simplified for repairing and timeless design purposes

ADVENTUROUS AND PASSIONATE

The users are passionate people who are not afraid to travel more than a thousand miles to meet new cultures and nature environments. These adventurous people do have a major in the field of architecture, photography or as a creative programmer. They invest in quality products that fulfill their need to deliver good work, and even in everyday consumer products. The target group only use products that last long over time, and that’s why the product value lays in the quality of the product, such as impact-resistant materials, multiple functions, and design. Products that are suitable for both in-house and for traveling is a big plus for them. 17


02 MAXIMUM SHAVER / THE PROCESS SUMMARY

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02 MAXIMUM SHAVER / PRODUCT VISUALIZATION

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02 MAXIMUM SHAVER / PRODUCT ENGINEERING

ENDURING USABILITY

Enduring usability can be achieved to focus on the essential aspects of the shaver. The trim and shave functions are integrated for better shave experience (use both at the same time, without changing shave heads). The user does not need the replace the shave heads once at a while. The shave heads are impact-proof designed. The MAXIMUM shave uses a large 3500 mah li-ion battery with fast charging function. The user doesn’t need to charge quite often during an outdoor event. The LED indicator shows when the product is on or off, and when it needed to be charged (more images soon). Also, the water-resistant IP67 body will protect the inner parts for water damage during extreme weather circumstances.

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02 MAXIMUM SHAVER / PRODUCT ENGINEERING

DEVELOPMENT

The overall design is optimized up to 40% design efficiency by its assembly processes, reduced cost, and production parts. The 41 parts from the old shaver are reduced to 18 parts, with just only 6 injection molded parts. This decreases the total fabrication cost and assembly time cost. Environmental improvements are made by using no chemical glue assembly, and no co-extrusion (2K injection molded parts make it harder to separate for recycling). The MAXIMUM shaver can be easily repaired by unlocking and unscrewing parts. The outer body will be made from aluminum extrusion or ABS.

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IKEA BRANDBOOK // ENJOY THE MOMENTS THAT MATTERS FOR YOUR HEALTH This Brand book was made as part of an official project from IKEA. The goal was to inspire IKEA with new design directions and possibilities of biobased materials. I searched for new trends and keywords that describe the look & feel of these new directions. Inspiration images were chosen in order to strengthen the keywords, such as colors, textures, and materials. During the process, I described a scenario (brand story) in which shows the moments where IKEA can improve the lifestyle of the user.

THE CORE VALUES

Cocooning – Seclusion and rest Autonomous – Independent, control and personalization Authentic – Honest, genuine and recognizable Enjoy – Consciously enjoy the moments of rest and appreciation

CONTENT

Form – Organic Color – Positive, light colors for subtle application and details Materials – Cork, bioplastic with denim, paper and pressed bamboo Dessin – Natural irregular textures

THE BRANDSTORY

“Stand good chance to get promoted,” Michelle texted to her best friend. First hit the gym, but before that I´ll give Sjors a quick call and also need to do some grocery shopping. She grabs her jacket and her briefcase and while texting she is walking to her bicycle. The bag of groceries is dangling from her bike steer. Michelle is looking around while cycling through the city. She takes a detour to explore new routes. Michelle is always on the lookout for new restaurants and cafes to try out. “Home at last!” says Michelle as she drops her bags and keys on the table, kicks off her shoes and plops down on the couch. She puts her phone away and sets her smartwatch on standby. From her neatly organized closet she picks up a book about healthy food. She is looking forward to treat herself to a hearty home cooked meal. While glancing at her vacation photos on the Robin egg blue wall, she is quietly enjoying her dish. From the corner of her eye she sees the flash notification on her

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03 IKEA BRANDBOOK / CONTENTS

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03 IKEA BRANDBOOK / CONTENTS

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FESTOOL // MULTI SCREWDRIVER FOR PROFESSIONAL MOUNTAINBIKERS The Festool Multitool is a lightweight screwdriver for professional mountain bikers. The concept was designed to fulfill the gap between the traditional and electric screwdriver for traveling and extreme circumstances. The Festool Multitool is highly impactresistant and designed for intensive use.

DESIGN FOR MANUFACTURING

This university assignment was to develop a screwdriver for manufacturing, including with cost quotation, 2D drawings, and packaging. The feasibility was supported by the cost quotation that was linked to a choice of impact-resistant materials and the production method of the fully finished product.

REQUIREMENTS

The tool represents the brand experience and appearance of Festool. The maximum retail price is €20, with a manufacturing price €5. The client CMK B.V. expects to produce 50,000 pieces per year. The tool processes large mechanical forces, so High-Performance Plastics can be very suitable.

THE TARGET GROUP

The target group are professional mountain bikers and bike fanatics. They use high-quality products to maintain their bike often and that’s why maintenance tools must work well. The user don’t carry too many (heavy) things while cycling. The problem is that traditional screwdrivers are not space-saving, because you need several separate screwdrivers for each kind of screw and the electric screwdrivers are mostly too heavy and not suitable for on the go.

THE IDEATION PROCESS

I started with a brand research to define the appearance of Festool. During the sketching phase, I searched for ergonomic shapes and textures to create more grip while using the screwdriver. I have made several foams sketches for this. The final shape looks like a drill machine, however, the handle functions as a lever to exert more force during use. The tool had been tested with the user and with the general ergonomic hand sizes of DINED.

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04 FESTOOL MULTITOOL / SUMMERY OF THE PROCESS

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04 FESTOOL MULTITOOL / PRODUCT VISUALIZATION

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04 FESTOOL MULTITOOL / PRODUCT SPECIFICATIONS

SPECIFICATIONS

The multitool contains four kinds of hardened steel screws, such as Torx 25/30, Inbus 4/5, and cross -and flathead screws. This can be stored at the back of the tool. A common problem of traditional screws is that your wrist becomes painful during heavily repeating the rotating movement. The inner mechanism helps the user to screw easier without a painful wrist by reducing the rotating angle (less than 45-degree). With the shift at the side, you can adjust the rotating direction if you want to unscrew or left-handed. There is also a Micro SD Card storage for GoPro users.

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04 FESTOOL MULTITOOL / PRODUCT ENGINEERING

COST QUOTATION AND MANUFACTURING

All the manufacturing requirements, such as Injection Molding had been taking account during the 3D modeling phase. For example, materialization, molding feasibility and injection cycle per part. The financial calculation is included in the cost of materials, machinery, transportation, procurement parts, assembly, and insurance. The total weight of the tool is 300 grams with a manufacture cost price of â‚Ź3,55. The retail price is â‚Ź15,99 including with transport and packaging cost.

PARTS

The final design consists 12 parts, which 5 parts are purchased to reduce cost. It does not contain any glue or other chemical connection for repair and environment purposes.

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04 FESTOOL MULTITOOL / PRODUCT ENGINEERING

MECHANISM ASSEMBLY

The mechanism will be pressed into the body parts. In particular, the inner ribs are resistant to the large mechanical forces while using the tool. This also does not contain any glue or screws to connect.

INJECTION AND 2K INJECTION MOLDING

Injection molding is very suitable for producing multiple complex products. It’s a cost reducing production process for large badges (10 000 plus). The notches at the top of the black parts is to ensure the connection between PA 6 and TPE-E materials. Crystal Plastics such as Polyamide need a wall angle of 2-degree at a melting temperature of 250 – 285 C, Mold temperature of 50-80 C, and a cycle time of 30 seconds. Multiple cavitations will help to produce faster at a time, like 6 products per cycle.

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04 FESTOOL MULTITOOL / PRODUCT PACKAGING

IMPACT-RESISTANT MATERIALS

The blue parts functions as a grip surface that is suitable by wet weather. The black and green parts are made of Polyamide 6 with 30% Glass Fibre. The advantages of PA 6 are high mechanical stiffness, good fatigue resistance, and wear resistance. The blue parts are made of TPE-E (Thermoplastic Elastomer) merged with Polyamide during the 2K Injection Molding process. The advantages of this material are high-impact resistance, flexibility (grip) and color options.

TRANSPORT & PACKAGING

The final products will be transported on (euro) pallets that approximately fits 5000 pieces on each pallet. The tools are going to be packed per 100 pieces in large boxes for wholesale. In total, 10 pallets are needed for the entire production (with minimum air transportation).

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SMEG DOLC STIL NOVO // BLENDER CONCEPT During the internship at CQ International The Hague I designed a new cooking set and a blender for two Asian brands, which are now at the development stage. My responsibility was to understand the vision and the needs of the company but also look at the current market, target group, and new technological possibilities. The design assignment was to re-design an outdated blender with new features and appearances, resulting in a 3D CAD file and high quality renders. To reflect the activities of my internship, I started a personal project to re-design a SMEG blender for the Dolce Stil Novo product line. This a new design approach integrates advanced technological solutions and simplicity of use of various home appliances.

NEW BRAND DIRECTION

Smeg is targeting on “home professionals”, who are using professional kitchen appliances for their homemade dishes. The target group takes home cooking very seriously when it comes to preparing traditional dishes. The new product range respects the process of preparing dishes and offers professional tools to make this faster and easier. The new Dolce Stil Novo product line fully deviates from the traditional 80’s appearance. At my opinion, the 80’s appearance does not fit to the new design range. The idea was to combine the new appearance with some elements from the old design, by looking at the essential details of the blender. The moodboard shows a neutral appearance, simplicity in use and presentation.

CURRENT MARKET

MATERIALIZATION

The Dolce Stil Novo wine cooler inspires me the materialization of the blender. The main color of the blender will be black and other colors like blackish olive, dark purple and bordeaux red is to expand the product identity. The body will be made from Polyamide plastic with a matte finish and stainless steel. These materials are impact-resistant and suitable to use for the long term.

THE CHOSEN IDEA

The woman with the “cocoon” surrounding illustrates her hiding from the social hectic environment creating a rest zone. When the user is having breakfast or dinner are best experienced without distractions. Stress must remain minimal here, especially while preparing food (time efficiency). The user does not store the blender very often and stands on the counter, where the appearance of the kitchen is influenced. The new blender design has an appearance that fits to your interior.

The main competitors are Philips and Kitchen Aid. The SMEG DSN blender competes with minimalism, new design and to keep the options simple to the true essence. From the words of SMEG: Technology and minimalism design comes together that create a product that will enrich any interior (SMEG, 2017).

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05 SMEG BLENDER / PRODUCT VISUALIZATION

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05 SMEG BLENDER / PRODUCT VISUALIZATION

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05 SMEG BLENDER / PRODUCT VISUALIZATION

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INSTAGRAM / STUDIOKEVINSHEK

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THANK YOU

KEVIN SHEK Industrial Design Engineer +31 628074268 info@kevinshek.com 2018

STUDIO KEVIN SHEK - INDUSTRIAL DESIGN (jr.) - PORTFOLIO SUMMARY 2018  

Amsterdam based Industrial Designer, Kevin Shek, always have a fascination about how design and technology influences our daily life and wha...

STUDIO KEVIN SHEK - INDUSTRIAL DESIGN (jr.) - PORTFOLIO SUMMARY 2018  

Amsterdam based Industrial Designer, Kevin Shek, always have a fascination about how design and technology influences our daily life and wha...

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