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TA B L E O F C O N T E N T S

1. B R A N D I D E N T I T Y

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2. S T A T I O N A R Y 0 8 3. S A L O O N

4. A P P L I C A T I O N S 5. S O U V E N I R S

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BRAND IDENTITY


M I S S I O N S TAT E M E N T

Take the spirited saloons of the frontier days in the Wild West and combine it with the excitement, style and action of the Venice Beach Boardwalk in Venice Beach, CA. Boots, buckles and denim are the usual dÊcor, but the barkeeps will serve the regular folks as well! You’ll find comfort on the genuine leather saddle seats at the long polished bar, and enjoy the company and service of the Calamity Girls.

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LOGO DESIGN

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DESIGN ELEMENTS

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TYPOGRAPHY RO C K W E L L : A B C D E F G H I J K L M N O P Q R S T UVW XY Z abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 .! @ # $ % & * ( ) ? C M O L D W EST ERN: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.!@#$%&*()? RO C KW E L L EXTR A B O LD: A B C D E F G H I J K L M N O P Q R S T UV W XY Z abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 .! @ # $ % & * ( ) ?

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C O L O R PA L E T T E

PANTO N E 7 5 2 7 CP

PA NTONE 762 2 C P

PANTO N E 7 4 0 1 CP

PA NTONE 763 0 C P

PANTO N E 7 2 3 C P

PA NTONE 319 C P

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S TAT I O NA RY


5 2 9 R o se Ave nue, Ve n i ce CA 9 0 2 9 1

K E E P I T R E A L . K E E P I T C O U N T R Y.

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SALOON


SALOON EXTERIOR

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SALOON INTERIOR

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SALOON BAR

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CALAMITY GIRLS

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A P P L I CAT I O N S


E N V I RO N M E N TA L

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E N V I RO N M E N TA L

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T R A N S P O RTAT I O N

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WEBSITE

© 2013 C A LA MITY JANE’S , LLC. ALL RI G HTS RESERVED.

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SOUVENIRS


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ATHENA SA RI DAKIS A P P L I ED BRA N DING TUESDAY 3 :0 0 REAGAN

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