Integrating Your Marketing Efforts If you have real estate blog, it’s a good move to add a plug-in that allows your readers to follow you on Facebook and add another plugin that allows them to like or share your posts with their friends. Of course, you should post a link to all of your blog entries on Facebook. You should also commit to posting interesting tidbits either written by you or someone else at least twice a week. Also, if you use an email marketing program such as Constant Contact or MailChimp and you send out a monthly newsletter, you can post the newsletter on Facebook by using specific Facebook distribution apps designed and made freely available by these companies. This way you avoid your clients’ and prospects’ spam filters and increase the likelihood they will read your newsletter.
Experiment with Facebook Ads If you happen to have some money in your marketing budget, you should also consider experimenting by running a Facebook ad. The advantage of doing so, instead of using other media, is that you can work with a small budget and really hone in on a specific demographic you want to market to. Advertising experts advise that rather than running a general ad on Facebook showcasing yourself as a real estate agent with a glamor headshot, you would get far more bang for your buck by running an ad showcasing a specific property with an accompanying quality image. 8
Protect Your Image Finally, it is critical that you never let your guard down when you are posting, communicating or commenting on Facebook. A seemingly innocent opinion or joke can hurt your image and therefore your brand. While I firmly believe in the freedom of expression and speech, it never makes good business sense to alienate a potential client. As difficult as it may be, it is always best to adhere to the adage taught to many of us by our parents when we were children: “When in public, don’t discuss religion or politics.”
In addition, it’s important to be just as vigilant, maybe even more vigilant, when it comes to posting photos of yourself, others or objects. Be careful to only present yourself in the most positive and non-offending images. Images of clowning around, or worse, can only diminish your professional persona. If you have already posted what might be considered by some as offensive comments or images, why not remove them? Save your personal thoughts and images for those close to you. Again, it’s good business to keep them offline. Now, let’s take a look at Twitter.
This is especially true when it comes to Facebook or any social media. You must remember that Google indexes Facebook faithfully into its search engine. The worst thing that can happen to you is to lose a potential client who is searching for your name online, only to find a comment or opinion that offends them.
Increase Your Web Traffic and Brand with Twitter The main difference between Twitter and Facebook is that Twitter is less a place to schmooze, and more a place to champion your interests, causes, opinions – or promote your business. That’s