Objective: To engage and connect a Canadian audience of well educated Young Adults and Adults with innovative and thought inspiring ideas in an inventive digital format . Reader’s Digest: • Canada’s #1 magazine reaching almost 1.5 million adults 18 – 49 with a university plus education • Canada’s Most Trusted Magazine • Canada’s Pre–eminent Direct Marketer Maisonneuve Magazine: • An award winning magazine staffed by the best young writers in our country. • Described as a new New Yorker magazine for a younger generation, their mandate is to keep its readers informed, alert, and entertained by providing a diverse range of commentary across the arts, sciences, daily and social life.
The RD ‘Innovation’ Edition: Reader’s Digest is joining forces with Maisonneuve magazine to bring together Canada’s best young magazine and creative artists to produce an ‘Innovation’ issue, devoted to the most innovative and visionary ideas in the country today. The ideas or innovations selected and published will be revolutionary, Canadian and will involve any part of five general categories – health, food, beauty, auto and technology. This initiative will be published as a four part digital magazine series, each edition is 26 pages in length and delivered via email to 400,000 targeted Adults 18 – 49, with University plus education. Additional e-circulation will be built through print magazine, online, and viral call-outs and promotion.
Opportunity: Advertising in the â€œInnovationâ€? issue gives exclusive opportunity to celebrate Canadaâ€™s young talent and thinkers and engaging an influential audience. The issue offers a low advertising to editorial ratio to ensure that the advertising carried generates maximum stand-out, and offers rich response levels in an environment ideally suited to advertisers.
Program Components: Digital Magazine • Full page ad within each of 4 , 26 page Digital Magazine • Logo on sponsor IFC page • Editorial mention in letter from the editor
Print Magazine • Reader’s Digest Logo on DPS in the Family Edition (< age 55) promoting the digital magazine and driving readers online to sign up to receive their copy. • Maisonneuve Logo on full page run of book ad.
Online • ROS ad units on rd.ca to promote the ‘Innovation’ digital magazine and sponsors with click through to sign-up page
Program Components cont’d: e-Newletters • Sponsor recognition and logo on four ‘Best of RD’ weekly enewletters, timing in conjunction with the distribution date of each of the 4 issues. e-Blasts • Sponsor recognition and logo on promotion e-blast deployed to promote the special series and invite recipients to go to rd.ca to sign-up to receive their copy (quantity TBD). Public Relations • Sponsor recognition in all Public Relations activities to promote initiative.
Sponsor Commitment: Sponsorship Fee of 4-part series: $45,000 net â€˘ Total value: $56,000/sponsor or 20% discount
Deadline: February 15, 2009
Published on Dec 12, 2008