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Longyang Residential Complex The pressures of the large-scale housing market conspire to create apartment housing that is often repetitive and banal. In the place of clever design, advertisements-which often invoke the kitch and the "classical" rather than the innovative and modern-become the vehicles for sellingoff apartments. The Longyang development attempts to subvert this traditional approach to apartment housing design by fulfilling a bi-fold mandate: 1) to break-up the normative homogeneity both in and outside the apartments and 2) to maximize the amount of light and green space in the building area. The former was achieved through alternating patterns, shapes and coloration on the building facade. The balconies on each level alternate between an enclosed shaft that offers a framed view and an open deck which offers views through a clean, large projection of space. Duplexes nest in the top floors of every other building, and their elevation differs significantly from those of the smaller apartment facades. The buildings' plans also break the monotony by literally bending the traditional straight-bar plan into alternating building "cups". When paired with the building directly before or after it, the negative space forms large communal green areas that either seem enclosed by the buildings or opened-up to the street. By situating the taller structures to the North of the development, lengthy shadows fall into the street rather than the adjacent building. The combined effect of these subtle tweaks to the normative building pattern give the development's inhabitants the feeling that they are much more than cogs in a monochromatic, mono-textural machine, but rather owners of a unique piece of urban real estate.

Project name: Longyang Residential Complex Award date: 2006 Location: Shanghai, China Site Area: 52000 m2 Architect: MADA s.p.a.m. Client: Shanghai Kangwei Development Co. Ltd. Photographer: Jin Zhan Comepletion date: 2003 Award name: McGraw-Hill Construction 1st Bi-Annual "Good Design Is Good Business" China Awards 2006, Best Residential Project

Good Design in China  

The book, co-published by LST Publishing House and McGraw-Hill, is a collection of 45 award-winning projects from three "Good Design Is Good...

Good Design in China  

The book, co-published by LST Publishing House and McGraw-Hill, is a collection of 45 award-winning projects from three "Good Design Is Good...

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