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ideas that

IdentityEdge is an idea-inspiring catalog featuring Name Brands from trusted suppliers known for outstanding customer service. The National Brands in this brochure have long been regarded as innovative leaders in the promotional industry. Name recognition, combined with award winning service and high quality merchandise, is the perfect combination to identify YOUR Brand as well. IdentityEdge is designed to create awareness of a unique blend of promotional ideas that capture the essence of creativity in a variety of categories. Using these case studies as a guideline of past success, we encourage you to find imaginative choices

editor-in-chief Bob Black

for your promotional programs.

managing editor Rick Tabone

Risk is an inherent part of any business, but why consider taking a chance with your

contributing editor Mike Dolan

good name? Aligning your Brand Image with the most recognized and respected Brands in the world eliminates the risk of disappointment and failure. Working with The Identity Group, Inc. ensures the quality of service, creativity and reliability for the most positive customer experience ever. We are proud to provide this unique collection of success stories that will spark imagination, reinforce ideas and help drive sales. IdentityEdge is also available in a generic version that can be easily sent to your clients as well. As multi-line reps we are doing everything we can to make your job easier and more

design & production LeichtWorks web services Buentello Design IdentityEdge is published semiannually by The Identity Group, Inc. Copyright 2012 Identity Group, Inc., Colleyville, Texas. All rights reserved. No part of this periodical may be reproduced or transmitted by any means without the written consent of the Publisher. Printed in the USA.

effective. We hope you enjoy this innovative sales tool.

Bob Black

2 IdentityEdge

Rick Tabone

Mike Dolan

desktop 4 National Hotel chain................................................ Post-it Auto Glass and Dent Repair Facility................... Post-it NFL Super Bowl Sponsor........................................ TLT Leather National Home Healthcare.................................... Post-it

writing instruments


Nationwide Title Company.................................... Pilot Pen Regional Surgery Center........................................ Pilot Pen Movie Studio............................................................... RMK Worldwide


tradeshow 7 Meeting and Travel Planner.................................. PVH Automotive Parts Supplier.................................... Cap America Sales and Marketing Company............................ Hadrus National Sales Organization.................................. Samsonite Medical Supply Company...................................... TLT Leather

glassware 9 pg 14

Regional CafĂŠ.............................................................. Glass America Non-Profit Organization......................................... Glass America Independent School District................................. Glass America

sports 11 Golf Tournament Management Company....... PVH High School Dance Team....................................... Samsonite Marathon Sponsor.................................................... Hadrus Regional Real Estate Company............................ Hadrus

apparel 13 National Fast Food Chain....................................... Cap America International Construction Materials Supplier....... Cap America

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misc. 14 Regional Bank............................................................. Post-it National Trucking Company................................. RMK Worldwide National Insurance Company............................... Samsonite National Food Distributor...................................... Access East Major Hockey Game Sponsor............................... Access East Liquor Company........................................................ Access East


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CASESTUDYS Client: National Hotel chain undergoing reconstruction and image change. Challenge: Introduce new corporate direction utilizing an in-room gift that would maximize exposure while maintaining a strict budget. Solution: Item #CM218 Mini-Cube with 2 color imprint on all 4 sides, plus 2 color imprinted top sheet.

Results: Initial roll-out was so successful that individual locations requested the item be made available for year-round use through the company store.

#CM218 Mini-Cube • Approach your customers from all sides! • Imprint sides in 1-4 colors. • Print each of the four sides in a different single color for the price of one color (min. 500 cubes). • Same adhesive as our Post-it® Note pads. • Individually shrink-wrapped.

Client: National Home Healthcare Provider Challenge: Provide inexpensive, yet practical, nationally recognized marketing piece to locations nationwide that could be imprinted with individual locations within cities to be used at tradeshows, health-fairs and sales calls.

Post-it® Custom Printed Die-Cut Notes T-Shirt (#66) • Exact Color Match Printing! • Fun, memorable shape for even greater impact! • Available in a wide range of sheet counts and a wide array of paper colors. • Imprint your logo and message in 1-4 colors. • Stock art available (upon request) at no extra charge • Other standard shapes available. • Custom shapes are available, call for charges and details • Made in U.S.A. 4 IdentityEdge

Solution: Client helped design a scrub shirt die-cut pad in pastel colors that was universally recognized within their industry, which allowed multiple copy changes to accommodate regional offices and personnel. Result: Overwhelming feedback from regional offices supporting numerous repeat orders and expansion of the advertising program to include a variety of different Post-It pads.

Client: NFL Super Bowl Sponsor Challenge: The sponsor was seeking high-end gift ideas to give suite attendees, that represented the “Western Image” associated with the Texas Stadium venue. Solution: All invited ticket holders for the sponsor suite were given a large TLT Leather NFL Super Bowl decorated notepad with custom NFL Conchos. Result: Sponsor was contacted after the game by clients seeking additional notepads. Sponsor has since used other TLT items to promote specific Brands.

Client: Nationwide Title Company Challenge: Provide clients with a useful thank-you gift at time of signing. Solution: The Pilot Varsity Disposable Fountain Pen was selected as an economical, yet high perceived value gift that allowed customers to sign necessary documents and to keep at closing while representing the best image of title company. Result: This particular program has been in place for over 8 years and lead to a higher overall satisfaction rating in survey results.

Varsity® Disposable Fountain Pen Pilot’s new-fashioned pen that’s convenient to use...No fuss, No muss! Our innovative liquid ink technology guarantees an exceptionally smooth stroke from first to last word. Varsity features a unique fountain pen nib which writes a crisp, clean extra fine line. Varsity’s contemporary design is available in classic Black. 5


CASESTUDYS Client: Regional Surgery Center Challenge: Provide a post operative care program to encourage proper patient rehabilitation. Solution: Each surgery patient is provided with a heart shaped pillow that is used as a device to hold during needed, but painful post-op cough exercises. As a fun way to encourage use of the pillow, patients were given Pilot Permanent Markers that allowed family and friends to sign the pillow, much like that of signing a cast. Result: Nurses indicated a much more positive response to the exercise and encouraged competition among patients to create the best pillow designs. Super Color Permanent Marker Versatile, Extra Fine point marker. Durable acrylic fiber tip writes a smooth 0.4mm stroke. Writes permanently on almost every surface. Personalize, identify or color code photos, tools, toys, etc., in 4 vibrant, permanent ink colors. Barrel colors reflect ink color and vividly express the advertising message. The perfect marker for photo studios, film developing and processing locations

Client: Movie Studio featuring safety films to school children. Challenge: To provide an inexpensive hand-out at promotional events featuring The Bat Mobile to promote a variety of automotive safety issues. Solution: A custom designed key chain pen

was created that was an exact duplicate of the Bat Mobile, complete with opening doors and retractable ball point pen. Results: Children had a lasting reminder of the special event as well as a useful pen to keep that reinforced the importance of the message being addressed.

Racing Car Pen - Black Description: Blue Ballpoint pen with race car shape. Unique Product . Great for promotions involving racing, cars, speed, insurance, transportation, etc. Products are not intended for use by children or pets. They may present a choking hazard to children under 3 years of age.

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Client: Meeting and Travel Planner Challenge: Provide 4 days worth of outfits for meeting planners staff to be worn at a variety of events, ranging from airport greeting to business-casual break-out sessions, that would easily identify their staff during a large technology company’s national sales meeting. Solution: The key was high visibility and easy-care items in bright colors. The IZOD Performance Polyester was selected for the range of colors in both men’s and ladies styles for the logistics portion of meeting and transporting guests, while the VanHeusen Dress Twill was selected for a colorful, sophisticated look for the business segment.

Izod Men’s Performance Pique Moisture wicking, stretch, anti bacterial and UV protection technologies. Men’s has pieced sleeve and shoulder. 100% polyester. 5.0 oz per sq yard.

Results: Highly visible, coordinating outfits allowed guests to easily identify staff while maintaining a highly professional look. The host company has continued to use the travel planner for over 8 years for all their corporate needs.

Client: Automotive Parts Supplier Challenge: Increase attendance at tradeshow booth and create better database for future communications. Solution: Provide custom cap to attendees that included a tearoff discount coupon for visiting booth and completing short questionnaire. Result: 42% increase in booth traffic over previous events and 33% increase in orders placed within one week of show.

Classic i9040 Tread Plate Cap Structured Description: • Medium profile 6 panel structured cap • Chino twill • Liquid metal tread plate design on visor, with gray undervisor • Fabric strap with two piece velcro • Fabric weight 7 oz. Available Colors • Black, Navy, Royal, White, Yellow, Red, Gray

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CASESTUDYS Client: Sales and Marketing Company Challenge: To drive traffic to tradeshow booth in a highly competitive show floor. Solution: With prior approval from the show management, the company selected several mediums to direct traffic towards their booth. Using vinyl graphics on elevator doors, concrete graphics in parking garage and pop-up banner displays in public areas the company was able to encourage attendees to visit their booth for specific benefits. Result: An estimated 40% increase in booth traffic was reported with a nearly 50% increase in badge scans for literature requests.

EZ “UP” Smooth This smooth surface flexible laminated material is one of the most versatile low-tack adhesive vinyls available today. It is simple to apply (peel & stick), reposition able, adheres to most any smooth surface and is easy to remove cleanly (no adhesive residue left behind). This graphic is ideal for high quality interior/exterior signage on walls, doors, counters, cabinets and most any smooth surface.

Client: National Sales Organization that relies on tradeshows to demonstrate product. Challenge: Find an easily packable and transportable rolling bag that would ease the daily movement of merchandise from show to show. Solution: The large Casual Boxed Rolling Duffel was selected and each representative was provided 3 bags for transporting merchandise with an option to purchase more at a discounted rate. Result: Representatives reported a significant decrease in time necessary to pack goods and the ability to move and pack much easier eliminating stress, while portraying a much more professional appearance.

Utility Core Duffel Product description: Value-priced duffel on wheels. Durable Ripstop/Plainweave material. Kickplate in wear areas (protects items from damage). Lockable zippers. Quick access shoe and accessory pockets. Features: 8 IdentityEdge

• • • • •

Value-priced duffel on wheels Durable Ripstop/Plainweave material Kickplate in wear areas (protects items from damage) Lockable zippers Quick access shoe and accessory pockets

Client: Medical Supply Company Challenge: Develop a unique pre-show mailing to build tradeshow traffic by announcing gift giveaway at booth. Solution: Company mailed pre-registered participants a custom leather coaster from TLT, that was embossed with the FREE GIFT message, notifying them to bring the coaster to the booth to receive their gift. Participants received a Travel Mug with new product information inserted into the mug. Result: Traffic increased over 40% from the previous year and customer service reported a steady increase of incoming calls for the newly released product.

Client: Regional Café – multiple locations Challenge: Due to losing market share the decision was made to re-brand the café through a variety of menu changes, interior design changes and a Grand Re-Opening celebration requiring a dynamic gift for those attending. Solution: All participants of the Grand Re-Opening received a 16 oz. glass featuring custom glow process with logo screened and bottom sham sprayed to match leaving a lasting brand impression. Result: Market share increased to previous levels within months of re-branding and the glass became so popular that the café’s continue to use for anniversary events.

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Client: Non-Profit Organization specializing in Neighborhood Beautification Challenge: Provide an eco-friendly thank you gift for pledge drive that would generate interest in project. Solution: The 10 oz. e.Sential Travel Cup with green silicone lid was selected for its reusable, budget and eco-friendly features. Result: The pledge drive drove in a 19% increase in the number of pledges with a 21% increase in total dollars pledged. Original stock of cups were re-ordered for additional events.

Double Wall White Porcelain Cup w/Green Lid • 11 oz. Double Wall White Porcelain Cup with Green Lid • Composed of insulated, double walled ceramic. • Silicon lid prolongs beverage temperature and prevents spills. • Reusable and Eco Friendly. • One color, One Side Only

Client: Independent School District Challenge: To help school children improve their health by drinking more water and eliminate the amount of shared disposable water bottles, that were speculated to correlate to an increase in illness and absentee rate. Solution: Schools were able to overcome the challenge of absenteeism and trash while providing school spirit through the use of a BPA Free aluminum cyclist sport bottle with a colorful sublimation process bearing the school logo and individual student’s name. Result: Students connected with their own bottles, thus eliminating sharing, which provided a noticeable decrease in absenteeism and reduction of litter on campus.

20 oz. Aluminum Cyclist Collection 10 IdentityEdge

20 oz. Aluminum Cyclist Collection features a stainless steel clip that attaches to bookbags, purses, backpacks etc. The Cyclist Collection has a modern pop-top dome lid that protects a pull top spout.

Client: Golf Tournament Management Company Challenge: Outfit 150 male and female tournament workers with matching shirts, using a different color for each day of the tournament while maintaining a predetermined budget. Solution: IZOD Silkwash Classic Pique was chosen for color variety, quality, comfort and reasonable price point with size selection ranging from XS-3XL. Result: Tournament sponsors praised staff for coordination of colors and corporate logo and contracted for 16 additional events nationwide. #13Z0012 Mens Classic Solid Pique Polo Shirts #13Z0063 Ladies Silkwash Classic Solid Pique Polo Shirts 6.5 oz. 100% combed cotton fabric. Special color bonding process giving silky soft hand and pill resistance. Features welt collar and cuffs, two-button placket with wood tone IZOD buttons, taped seams, double-needle detailing, split extended tail, IZOD tone-on-tone right sleeve logo.

Client: High School Dance Team Challenge: To provide members with an attractive, team spirit inspiring travel bag that would be lightweight, durable and price point sensitive. Solution: The team chose the highly visible Samsonite Tote-A-Ton because of its lightweight design and easy folding characteristics for off-season storage. Result: Team Members looked consistently sharp in their appearance, while having a large, durable bag for all events that easily carried their competition uniforms and accessories.

Tote-A-Ton Duffle Product description: Constructed of durable high-quality 420 Denier Nylon. Great for travel or storage. Collapses for easy storage. Features: • Constructed of durable high-quality 420 Denier Nylon. • Great for travel or storage. 11 • Collapses for easy storage. IdentityEdge

CASESTUDYS Client: Marathon Sponsor Challenge: To cover large distance of runner’s route with regular advertising messages to be seen by participants and TV coverage.

Pole Banners / Avenue Banners From Main Street, downtown shopping district, shopping center, or a college campus, these banners are an effective solution to the identity issue. Bright and colorful, they not only add to the street or area’s aesthetics, but provide a fantastic tool to identify and establish a “brand” and sense of place. If your customers aren’t using this advertising medium, they’re missing out on a viable marketing canvas. • • • •

Enhance streetscapes Build community image Color your College or University Campus Highlight your shopping center or Mall

Solution: Hadrus Vinyl Pole Banners and Concrete Graphics placed at important intervals of race to encourage runners and display large ad messages. Pole banners were placed throughout course featuring sponsorship logo and assorted messages. Concrete graphics were placed strategically at pre-determined mile markers to announce upcoming aid and refreshment stations and contained motivational messages to encourage the runners. Result: Sponsor received excellent coverage through a variety of camera angles and was complemented by participants for the highly visible notifications on the course.

Client: Regional Real Estate Company Challenge: As a golf tournament sponsor, the company wanted to gain the most exposure for their sponsorship dollars without utilizing traditional products such as golf balls. Solution: Working in conjunction with the course and tournament coordinators, the real estate team designed a series of fun, informative vinyl graphics to be placed directly on carts and additional concrete graphics to be placed on cart paths featuring specific benefits of working with the company. Results: The real estate company had a significant increase in attendance in their hospitality suite with players commenting on the highly visible graphics throughout the course

EZ “DOWN” Textured A textured surface outdoor floor graphic that is easy to apply (peel & stick), is engineered with an aggressive adhesive that provides outstanding adhesion to the toughest of floor surfaces (like unsealed concrete) and comes with a slip-resistant lamination.

Client: National Fast Food Chain Challenge: Provide in-store workers with a highly visible, attractive and comfortable cap for daily wear with a specific product message highlighting new item. Solution: Branch locations were issued significant quantities of 2 styles of caps to provide options for employees to wear and alternate during their shifts. Result: In-store sales for new product launch increased by an average of 28% over previous weeks.

Description: • Low profile 6 panel unstructured cap • Lightweight brushed cotton twill • Fabric strap with two piece velcro • Contrasting sandwich visor • Fabric weight 6 oz. Available Colors • Black/Royal • Red/Black • Navy/Stone • Gray/Black • Khaki/Black • White/Black • Black/Red • Stone/Black

• • • •

Black/Stone Pink/White Black/White Royal/White

Client: International Construction Materials Supplier Challenge: Management team wanted greater exposure of Brand among construction companies to drive a new customer service initiative for on-time delivery of product to sites. Solution: Distribution outlets were given quantities of Style #i5000 caps bearing the corporate logo and message to be handed out at all sites utilizing specific products. Description: • Low profile 6 panel structured cap • Lightweight brushed cotton twill • Fabric strap with two piece velcro • Fabric weight 6 oz. Available Colors Army Green, Khaki, Red, Stone , Royal, Pink, White, Black, Navy, Forest Green, Maroon, TX Orange, Lime, Sky Blue, Brown, Gray, Charcoal, Purple

Result: Initial quantity of 5000 caps was distributed in less than 2 weeks with a significant increase in calls to service center for specific product and service from individual sites. Sales team requested additional re-orders to accommodate requests for caps. 13


CASESTUDYS Client: National Trucking Company Challenge: To introduce new OTR tanker shipping services to a host of new clients in a variety of industries previously not serviced. Solution: Provide all sales associates with a significant quantity of die-cast replicas of the new fleet of tanker trucks, allowing the sales teams to leave behind a desk-top reminder to reinforce the new services provided. Each truck was accompanied by an introductory letter from the president and a rate sheet. Result: The entire fleet was at 100% booking within 2 months of the start of the new service and the trucking company added other die-cast models to reinforce their brand.

1/32 Scale Peterbilt 387 Oil Tanker Description: 1/32 Scale Peterbilt 387 Oil Tanker with decal features a die cast front cab.

Client: National Insurance Company Challenge: To reward qualifying field sales agents with a recognizable, easily identifiable briefcase that encouraged consistency among branch locations while maintaining TSA friendly regulations. Solution: The extremely durable, TSA friendly Quantum Briefcase was selected to be given to all agents that qualified for the incentive program based on a set criteria. This particular bag was selected because of its size, construction and reasonable pricing. Result: The company realized a 28% increase in qualifying agents which lead to a 16% increase in selected qualifying program sales.

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Quantum LG Brief Features: • Fits up to 15.6 Laptop • Easy access pockets • TSA friendly • Turbo booster bumpers for added protection

Client: Regional Bank with multiple locations Challenge: Introduce new credit card services that stress “protecting your privacy.” Solution: Branch locations distributed new 3M Data Protection Sleeves that shield cards from unwanted electronic reading with a message pertaining to their new service. Result: Individual locations realized increased activity and interest in new services and appreciated the awareness level that was created through this reasonably priced hand-out.

Custom Printed Data Protection Sleeve — Card-Sized • Protect your private information – credit cards, building access cards, driver licenses, IDs and more – from RFID digital pickpockets. • Durable, waterproof cover with flexible, protective shielding. • Also available sized for passport. • Ink print sleeve top in up to 4 color PMS - call for quote.

Client: National Food Distributor Challenge: Provide inexpensive advertising vehicle for in-store demonstration of new bagged salads. Solution: In-store demonstrations of the food included an in-home food storage solution utilizing The Gripstic. Customers were given a gift-withpurchase Gripstic with multiple bag purchases.

The GRIPSTIC is a remarkable, reusable, one-piece device that slides onto the open end of any bag to lock and seal air-tight. The patented GRIPSTIC seals chip bags, snack bags, cereal bags, coffee bags, fresh and frozen foods, baking and dry ingredients bags, and more. This unique promotional item is impactful, memorable, and has unlimited uses around the home and office. The GRIPSTICK efficently seals most consumer bags including: • Chip Bags • Coffee Bags • Baking And Dry • Fresh Veggies Ingredients • Snack Bags • Ceareal Bags • Froxen Foods • And Much More!

Result: All locations reported outstanding traffic and 100% sellthrough of original order quantities of new item with further requests to sell The Gripstic individually. 15 IdentityEdge

Client: Major Hockey Game Sponsor Challenge: Provide a creative game day giveaway that is memorable and purposeful. Solution: Major sponsor was seeking a game day giveaway that was unique to the sport as well as purposeful it had to attract all audiences. AccessEast product development team created a hockey stick flash light. It was perfect for a game day giveaway for hockey enthusiasts and had incredible staying power in the home and office . Result: Weeks after the game, consumers would stop into branch offices to learn how they could get this item. Consumers still comment how clever the item was.

Client: Liquor Company Challenge: Provide a creative promotional product item to promote an upcoming rock ’n roll tour sponsorship. Solution: Custom guitar-shaped bottle case with red, velvet like interior. Guitar case holds one bottle of liquor. Results : Item was placed in Point-of-Sale displays in liquor stores throughout the United States. Consumer demand for the cases was high and resulted in numerous repeat orders. | Phone: 888.839.7377 | Fax:


D i r e c t L i n e s B o b B l a ck : 8 1 7 . 5 4 0 . 3 1 8 1 | R i c k Ta b o n e : 2 1 4 . 7 6 2 . 9 1 1 5 | M i k e D o l a n : 6 3 6 . 4 8 5 . 3 7 6 6 ASI #822944 | PPAI #272643 | UPIC #IDG100


IdentityEdge Magazine