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LOCAL CONTENT AND SERVICE REPORT TO THE COMMUNITY JULY 2015 - JUNE 2016 (FY16)


OUR MISSION KET’s mission is to make Kentucky a better place and strengthen its communities by educating, inspiring, informing, and connecting its citizens through the power of public media.

OUR VISION KET distinguishes itself as the most-trusted, preeminent source of high-quality educational and public media—in classrooms, homes, and communities—to meet the diverse needs of Kentucky. KET produces and provides innovative and relevant programs and services, giving all citizens access to in-depth information and to cultural and educational opportunities.

REPORT TO THE COMMUNITY

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OUR VALUES LEARNING EQUITY

lifelong pursuit of knowledge

equal access to needed resources

FAIRNESS

respect for all voices

CREATIVITY

encouragement of imagination, invention, and expression

INNOVATION

appropriate use of advanced techniques and technologies

EXCELLENCE

achievement of high quality and effectiveness

INTEGRITY

adherence to the highest standards of conduct

DIVERSITY

inclusion in our workforce, services, and content

COMMUNITY

working together toward common goals

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EARLY CHILDHOOD EDUCATION

In early childhood education, KET helps prepare our

KET-produced toolkits of classroom resources and lesson

children to be kindergarten ready and successful in school.

plans – plus hands-on workshop trainings – in pre-literacy,

KET provides PBS KIDS programming to every Kentucky

science, math, arts and social-development.

child via our 16-transmitter broadcast network, online and

During FY16, the Corporation for Public Broadcasting

on mobile. KET and PBS KIDS are leaders in reaching

selected KET as one of 11 stations nationwide to receive

families – especially those who need it most. PBS stations

a Ready to Learn Community Collaboratives for Early

reach more children age 2-5, more moms with young

Learning and Media grant. With the help of this and other

children, and more children from low-income homes than

grant programs, KET directly reached more the 2,700

any other children’s TV network.

parents and 4,000 early childhood professionals across

Given the data from the Kentucky Department of Education indicating that 50% of the children in our state aren’t prepared to enter kindergarten, PBS KIDS programs like Sesame Street, Curious George and The Cat in the

the state to demonstrate how concepts vital to creating kindergarten readiness can be taught through PBS Kids programs as well as through simple, everyday objects and activities.

Hat, are especially important. Furthermore, for the many

In Floyd County, for example, Superintendent Henry Webb

Kentucky children who are not in any formal preschool

noted the strides they have made – with the help of KET

environment before entering kindergarten, KET is one of

resources – in preparing children to enter school: “The

the only high-quality early childhood education resources

work KET has done has helped us raise our percentages

accessible to every home in Kentucky.

of children who are kindergarten ready. Right now, it’s at

The KET ‘Everyday Learning’ Early Childhood Initiative provides childcare workers and preschool instructors with

about 80 percent!” REPORT TO THE COMMUNITY

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THE YEAR AT A GLANCE PBS KIDS resources can help close the math

achievement gap for children from low-income families and better prepare them for Kindergarten. *

2,700 PRESCHOOL TEACHERS AND CHILDCARE WORKERS enrolled in the KET Childcare Training program for state licensing requirements. Provided 192 courses and training events to 4,000 childcare workers and 2,700 parents, impacting an estimated

90,000 children.

In a recent study, children who used media content from PEG + CAT showed notable IMPROVEMENT in their understanding of critical math concepts, such as 3-D shapes and patterns. **

* Engaging Families in Early Mathematics Learning: A Study of a Preschool Family Engagement Model. WestEd, 2014. ** Llorente, C., & Pasnik, S. (2014). Peg + Cat Content Study. A Report to the CPB-PBS Ready To Learn Initiative. New York and Menlo Park, CA: EDC-SRI.

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K-12 EDUCATION

“I receive a significant amount of joy and happiness

schools in Kentucky to participate in the Reporting Labs

every time I get the chance to tell a new story.”

and provided mentoring both in the schools and at KET’s

Those could be the words of any number of professional

production facilities.

writers or journalists. But instead they were spoken by

Jailen, who was among 20 talented middle and high

Louisville high school student Jailen Leavell, talking

school storytellers from 11 states selected for summer

about his experience with a KET media arts project.

internships at the PBS NewsHour in Washington, D.C.,

Bringing learning to life is at the heart of what we do at KET. For students like Jailen, a junior at Pleasure Ridge

epitomizes what happens when students become active learners.

Park High School, that means providing the opportunity

KET offers countless opportunities to support learning

to experience real-world journalism and television

both inside and outside the classroom:

production – which involves thinking critically, problem-

• hands-on workshops in the KET Media Lab

solving, synthesizing information and investigating

• KET Distance Learning courses

important topics – through the PBS NewsHour Student

• thousands of engaging and interactive digital resources

Reporting Labs. In FY16, KET sponsored three high

through PBS Learning Media REPORT TO THE COMMUNITY

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THE YEAR AT A GLANCE Instructional Resources & Services In K-12 education, KET has produced more than 3,000

I’m so grateful for KET! It’s our state’s best educational resource by far!

-

digital classroom resources in science, mathematics,

A Franklin County media specialist

health, history, social studies, the arts and early childhood as a leading national partner in PBS LearningMedia – a comprehensive online multimedia

Professional Development

learning service provided by KET in partnership with

KET launched three new professional development

the Kentucky Department of Education. Since 2014,

courses:

Kentucky students and teachers have utilized more than

• Classroom Video Production

3.5 million PBS LearningMedia resources.

• Promoting Positive Behavior in Schools III • Exploring Your School’s Data More than 65,000 PD certificates were awarded to

Supported by a grant from the Kentucky Department of

educators during FY16.

Education, KET launched EXPLORACIONES, a world languages toolkit to provide much-needed resources for teaching languages at the elemenary level. More than 2,000 students participated in KET Distance Learning Courses in Arts and Humanities, Latin, German, Chinese and Spanish. All are available for dual credit from Morehead State University.

Consultants & Trainings KET Education Consultants provided 764 workshops,

High school student JAILEN LEAVELL

events and consultations to nearly 11,000 teachers, students and parents.

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ADULT EDUCATION

KET delivers educational resources that begins in the

Fast Forward is proven – 90% of students using Fast

preschool years and extend through high school and

Forward pass the test and earn a GED® credential.*

beyond. We also recognize that not everyone follows

That’s well above the national average. Researchers

the same educational path.

also reported that Fast Forward is quickly becoming

When Amanda Isner-Cheek was just 14, her life began to change, and not for the better. Her mother moved her

“a regular part of the repertoire for adult-learning instructors.”

to small town where the school lacked special programs

GED Testing Service reports that the pass rate of

to help her with her ADD and dyslexia. After dropping

students using Fast Forward surpasses the average

out of high school, things got worse for Amanda when

national pass rate in every subject area.

her mother died. Her life was spiraling out of control as she turned to drugs, got a divorce, was incarcerated and lost custody of her child.

After receiving her GED certificate, Amanda was named the Fast Forward Kentucky Student of the Year. Now, she has begun taking classes at Western Kentucky

As Amanda attempted to put her life back together,

Community and Technical College with the goal of

she realized the lack of a high school diploma was a

becoming a substance abuse counselor.

barrier she needed to overcome. She turned to the Lyon County Adult Learning Center – and KET’s Fast Forward test-preparation learning system. Thanks to a

* Source: Arroyo Research Services independent evaluation of users with complete GED® test results, 2016

partnership between KET and Kentucky Adult Education (KAE), Fast Forward is available in all adult education centers statewide. REPORT TO THE COMMUNITY

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THE YEAR AT A GLANCE FAST FORWARD IS HIGHLY EFFECTIVE –

90% of students using Fast Forward pass the

test and earn a GED® credential.*

Fast Forward added more than

9,000 NEW USERS in FY16.

1,000

More than ADULT EDUCATION INSTRUCTORS participated in live and virtual workshops conducted by KET,

2,500 educators through

and KET provided online training to GED Test Info courses on PBS TeacherLine.

Dropping Back In — including a new fifth episode — was re-released in both Spanish and English and aired in 47 states.

GED graduate AMANDA ISNER-CHEEK

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IN THE COMMUNITY. FOR THE COMMUNITY.

PUBLIC AFFAIRS Kentuckians count on KET’s public affairs programming to stay informed and gain a greater understanding of the many complex issues facing our state and nation. Kentucky Tonight, Comment on Kentucky, and Connections with Renee Shaw delivered weekly insights and analysis, while live legislative coverage and the nightly highlights on Legislative Update ensured that every person had unparalleled access to the legislative process.

JOHN HALL: THE KENTUCKY COMMODORE From the academic halls at Vanderbilt University to the competitive business world at Ashland Oil, prominent Kentuckian John Hall has thrived with both tenacity and compassion. KET’s profile of Hall showcased not only his business success but also the more than two decades Hall has spent since retirement dedicating his life to philanthropic work that has affected hundreds of thousands.

BLACK WOMEN WRITERS Three acclaimed Kentucky authors spearheaded a forum to address the unique challenges of being a Southern black woman. Moderated by KET’s Renee Shaw, the forum featured writers Nikky Finney, Crystal Wilkinson and Bianca Lynn Spriggs and addressed the many complex issues and experiences that have influenced their writing.

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HEALTH Health Three60 addressed smoking cessation and youth mental health. Production of Kentucky Health began in KET’s downtown Louisville studio and continued to address numerous health issues with Dr. Wayne Tuckson. And with continued support from the Foundation for a Healthy Kentucky, KET worked across several series to provide in-depth, ongoing reports focused on two critical areas: oral health care and opioid addiction.

OPIOID INITIATIVE The opioid epidemic is a major health crisis in Kentucky, with overdoses from opioids claiming the lives of more than 1,000 people every year. As part of an intense, multi-platform look at both the crisis and those attempting to battle the epidemic, KET began its Inside Opioid Addiction initiative. In FY16,

11 programs were produced including several from the 2016 National Rx Drug Abuse & Heroin Summit in Atlanta.

ARTS & CULTURE KET showcased our state’s vibrant arts scene and shared stories from our collective cultural history and heritage. Kentucky Muse brought viewers a biography of pioneering musician and Kentucky native Merle Travis and went behind the scenes of the Kentucky Humanities Council’s Kentucky Chautauqua program. Plus, Kentucky Life and Kentucky Collectibles remained audience favorites.

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KET ORIGINAL PRODUCTIONS

PUBLIC AFFAIRS – WEEKLY SERIES

GENERAL ASSEMBLY COVERAGE

Kentucky Tonight

Legislative Update nightly during sessions

Comment on Kentucky

Regular Session Live coverage

Connections with Renee Shaw

 overnor’s State of the Commonwealth Address – G Live coverage

One to One with Bill Goodman

PUBLIC AFFAIRS SPECIALS General and Primary Election Inauguration Day Live coverage Kentucky Chamber Day Fancy Farm Rx Drug Abuse & Heroin Summit SOAR Innovation Summit Dropping Back In “Building a Better Life” Health Three60

“Clearing the Smoke”

“The Out of Control Child: Help for Families”

Education Matters

“College Financial Aid Call-in”

“Student Voices”

“Empowering Students Through Technology”

Special Session Live coverage Legislative Interim Meetings Live coverage

ARTS & CULTURE – WEEKLY SERIES Kentucky Collectibles Kentucky Life

ARTS & CULTURE – SERIES/SPECIALS Great Conversations at the Kentucky Author Forum Kentucky Muse “Kentucky Chautauqua” Kentucky Muse “Merle Travis: Guitar Man” Travis Pickin’: A Musical Tribute Haunting Tales Louisville’s Olmsted Parks Kentucky Writers Hall of Fame Ceremony Black Women Writers Forum

Severe Weather: Staying Safe

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OTHER SERIES/SPECIALS

German

John Hall: The Kentucky Commodore

Healthy Me (Early Childhood)

Conversations with Champions

Kentucky Chautauqua

Prominent Kentuckians in the U.S Senate “Happy Chandler, Earle Clements and Thruston Morton: The Rivalry That Defined an Era and Launched a Career”

Language Arts: Resources for Adult Education

Voting Rights: Past, Present and Future News Quiz

INSTRUCTIONAL RESOURCES, COURSES AND ONLINE LEARNING

Latin Lincoln: I, Too, Am a Kentuckian Mandarin Chinese Muse Moments Music Toolkit News Quiz

All Around Me (social studies)

Promoting Positive Behavior in Schools III

Art to Heart (arts)

Spanish

Arts in Culture

Virtual Physics Labs

Classroom Video Production

Visual Arts Toolkit

Dropping Back In

A World of Stories

Echoes and Reflections Everyday Math Everyday Science Exploraciones (Spanish) Exploring Your School’s Data KET Fast Forward KET Fast Forward Basics workbook series KET Fast Forward Skills for Success workbooks

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PBS AND PBS KIDS

THE YEAR AT A GLANCE Downton Abbey bids farewell - Fan favorite

Science and nature kicked off FY16 in a big way with

popular series from Masterpiece provided a satisfying

live miniseries brought together scientists, filmmakers,

“Downton Abbey” ended its six-season run, as the

conclusion to the story of an Edwardian-era royal family and its staff in a rapidly changing world. The finale drew nearly 10 million viewers nationwide, exceeding all

the premiere of Big

Blue Live. This unprecedented

animal behaviorists and other experts to document the amazing rejuvenation of Monterey Bay. Viewers were able to see one of nature’s great “reality shows” delivered through state-of-the-art filming technologies

other broadcast networks during its time period. While the end of “Downton Abbey” was bittersweet,

and live reports from air, sea and below the waves.

viewers found new dramas to love. Indian

Ken Burns returned to the subject of baseball with

British colonialism in the 1930s, presented another tale

important figure in our nation’s most important game.”

Summers, set against the historical backdrop of

a wide-reaching profile of what he calls “the most

of society on the cusp of change. A Place to Call

Home, a post-war drama set in Australia, quickly

Jackie Robinson told the story of how this

legendary player rose from humble origins to break

endeared itself to KET viewers as well.

the game’s color barrier, and how he waged a fierce,

At long last, one of the most-asked viewer questions –

Americans.

“When will there be a new season of Doc Martin?”

lifelong battle for first-class citizenship for all African

– was answered when season seven of the fish-out-

And finally, American Masters brought viewers in

story of the cantankerous, blood-adverse doctor living

most famous native daughters in Loretta Lynn:

of-water comedy/drama once again picked up on the in a quirky English coastal village.

KET is Kentucky’s source for PBS programs. Science, history, the arts and more come to life through the engaging and thought-provoking content from PBS.

Kentucky and across the nation the story of one of our

Still a Mountain Girl.

PBS is the 5th mostwatched network among all broadcast & cable channels.

For the 13th consecutive year, the American public ranked PBS #1 IN PUBLIC

TRUST and an excellent value for tax dollars.

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Nurturing the Whole Child Kentucky families depend on KET to

brand for school readiness, ranking first in

deliver PBS KIDS – the number one educational

delivering on every measured skill – math, reading,

media brand for children – through television,

social, emotional and beyond. *

digital platforms and community-based programs. KET and PBS KIDS bring learning to life for all children with content that supports and nurtures

In the same survey, PBS KIDS led all networks

in improving kids’ behavior, with 74% of parents saying their child exhibits more positive

the whole child.

behavior after engaging with PBS KIDS.

In a recent survey, parents ranked PBS KIDS as

* Smarty Pants, 2014

the most trusted and relied upon media

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KET ANYWHERE

KET and PBS programs are on demand, any time, on practically any device: - KET.org

- KET Legislative Coverage app for Apple and Android - KET and PBS channels on YouTube -Apps for iPhone, iPad, and Android

- Channels for Roku, Apple TV, Android TV, Amazon Fire TV, and Windows 10

- PBS KIDS apps for iPhone, iPad, and Android - KET on iTunes U

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A new KET

Education website launched

in FY16, making it easier than ever for teachers,

students and parents to interact with hundreds of thousands of dynamic learning resources. Total FY16 page views on KET.org were 4.7

million. More than 2.6 million videos were viewed on KET.org and related video platforms, a 39% increase over FY15. Providing an additional benefit to members, KET Passport launched in FY16. The service offers

The KET Legislative Coverage app was updated and now is available for Android devices. Nearly 100,000 views

of legislative video occurred across the app and

KET.org.

extended access to many PBS programs online or through streaming devices like Apple TV and Roku.

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FISCAL YEAR 2016 OPERATING REVENUE

State General Funds 56% Grants/Entrepeneurial 17%

CPB 15%

Private Donations 12%

State General Funds Grants/Entrepreneurial CPB Private Donations

$12.6 M $3.8 M $3.4 M $2.7 M

TOTAL

$22.5 M

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KENTUCKY’S ONLY STATEWIDE MEDIA

KET COVERAGE MAP KET’s broadcast and education services originate

from the O. Leonard Press Telecommunications Center in Lexington. KET operates a production center at

the Capitol in Frankfort and a studio and community outreach office on Main Street in Louisville.

Cincinnati

Charl./Hunt. Louisville

Lexington

Evansville

Tri-Cities

Bowling Green Paducah/Cape G. Nashville

Knoxville

DMA RANK

TV MARKETS

KY HH

TOTAL HH

49

Louisville

500,030

653,710

63

Lexington

472,550

472,550

36

Cincinnati

170,160

868,900

67

Charleston/Huntington

104,800

434,540

103

Evansville

107,710

276,130

82

Paducah/Cape Girardeau

90,810

370,560

182

Bowling Green

78,280

78,280

29

Nashville

67,680

67,680

62

Knoxville

26,830

26,830

97

Tri-Cities, TN

12,770

12,770

TOTAL

1,631,620

3,261,950

TV CHANNELS KET— High-definition KET and PBS programming KET2 — How-to, travel and lifelong-learning programs, PBS encores KET KY— Kentucky issues, heritage, history, and culture

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AWARDS AND KEY PARTNERSHIPS

COMMUNITY LEADERSHIP 2016 National Friends of Public Broadcasting Volunteer Management Award, Julie Schmidt

2016 OHIO VALLEY REGIONAL EMMY AWARD NOMINATIONS Kentucky Life “Marty Brown” - Gary Pahler Kentucky Life “Sultana Disaster” - Paul Smith Kentucky Life “Abandoned: Sherman Cahal” - Steve Shaffer Kentucky Life “Himlerville” - Paul Smith

2016 LEXINGTON ADVERTISING FEDERATION ADDY AWARDS Silver: Visions magazine (design) - Tim Bischoff, Amy Crittenden, John Dawahare, Dave Hamon, Todd Piccirilli, Ellen Soileau, Justin Stewart, Missy Upton Silver: “The Sun Shines Bright” KET Icon ad (full-page print) - Tim Bischoff, John Dawahare, Lisa Meek, Todd Piccirilli, Steve Shaffer

PRSA THOROUGHBRED CHAPTER AWARDS KET Content Service (specialized PR approach) - Tim Bischoff, Todd Piccirilli, Tom Martin

Kentucky Muse “Kentucky Chautauqua” - Matt Grimm, Nick Helton Louisville Life “Rudell Stitch” - Gary Pahler American Graduate Champion: “Chenoweth Allen” - Steve Shaffer Program Host/Moderator - Amy Hess

NATIONAL EDUCATIONAL TELECOMMUNICATIONS ASSOCIATION AWARDS NewsQuiz, Instructional Media – Broadcast Program - Allison NeCamp, Mary Duncan, Brandon Wickey, Anna Gordon Exploraciones, Instructional Media – Teacher Resource - Teresa Day, Carla Gover, Sara O’Keefe, Mary Duncan

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KEY PARTNERSHIPS 55,000 Degrees Capitol Environmental Education Center City of Louisville - Office for Safe and Healthy Neighborhoods Commerce Lexington Community Action Council’s Policy Council and School Readiness Committee ConnectKentucky Council on Postsecondary Education Eastern Kentucky University Education Professional Standards Board Family & Caregiver Engagement and Transition to Kindergarten Action Networks Fayette County’s Birth to 5 School Readiness Project FEMA Forward in the Fifth Foundation for a Healthy Kentucky GED Testing Service® Governor’s Office of Early Childhood Greater Louisville, Inc. and GLI Arts & Cultural Attractions Jefferson County Public Schools KentuckianaWorks Kentucky Adult Education Kentucky Arts Council Kentucky Association of School Librarians Kentucky Broadcasters Association Kentucky Cable and Telecommunications Association Kentucky Center for the Arts Kentucky Chamber of Commerce Kentucky Community and Technical College System Kentucky Cooperative Extension Kentucky Department of Education Kentucky Department of Fish and Wildlife Kentucky Division of Emergency Management Kentucky Environmental Education Council Kentucky Higher Education Assistance Authority

Kentucky Historical Society Kentucky Humanities Council Kentucky Press Association Kentucky’s Public Radio Stations Kentucky Science Center Kentucky Valley Educational Cooperative Leadership Kentucky Legislative Research Commission LexArts Louisville Cultural Consortium Louisville’s Campaign for Grade-Level Reading Louisville Free Public Library Louisville Ready for K Alliance Louisville Urban League Metro United Way Morehead State University Murray State University National Center for Families Learning National Weather Service Nature Preserves Commission PBS Newshour Student Reporting Labs Pine Mountain Settlement School Prichard Committee for Academic Excellence Promise Zone Neighborhood SOAR (Shaping Our Appalachian Region) University of Kentucky University of Louisville University Press of Kentucky

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LEADERSHIP AND GOVERNANCE

The governing body for KET is the Kentucky Authority for Educational Television, an agency of the Commonwealth of Kentucky in the Education & Workforce Development Cabinet. The KET Foundation and the Commonwealth Fund for KET support the mission and work of the Authority by

KET FOUNDATION INC. •M  embers of the Kentucky Authority for Educational Television

•M  ary Butler, Lexington (Friends of KET representative)

•S  hae Hopkins, KET Executive Director (Treasurer)

managing and soliciting funds and contributions that support local productions, services, and the acquisition of PBS and other programs. The Friends

FRIENDS OF KET EXECUTIVE COMMITTEE

of KET, a statewide group of volunteers, help promote

• President: Sean Mestan, Princeton

programs and services in communities across the

• President-elect: Donna Wear, Paducah

commonwealth.

KENTUCKY AUTHORITY FOR EDUCATIONAL TELEVISION • Chair: Rusty Cheuvront, Louisville

• Vice Chair: Donna Moore Campbell, Lexington • Secretary: Hilma Prather, Somerset

• Executive Committee At Large: Dr. Suvas Desai, Lexington

• Executive Committee At Large: Heidi Margulis,

• Secretary/Treasurer: Martha Deener, Lexington • Vice President: Kathy Brauer, Henderson • Vice President: G. Dan Griffith, Owensboro • Vice President: Romanza Johnson, Bowling Green • Vice President: A. Dale Josey, Louisville • Vice President: Martha Deener, Lexington • Past President: Nancy Thames Richmond • Nominating Chair: Carol Beirne, Ft. Wright

Louisville

• David Couch, Frankfort

• Stephen Pruitt, Ph.D., Kentucky Commissioner of Education, Frankfort

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COMMONWEALTH FUND FOR KET INC.

KET SENIOR MANAGEMENT

• Chair: Nick Nicholson, Lexington

• Shae Hopkins, Executive Director and CEO

• Chairman Emeritus: John R. Hall, Lexington

• Tim Bischoff, Senior Director, Marketing and Online Content

• Secretary: Kimberly D. Patton, Hebron • Treasurer: John S. Domaschko, Edgewood • Mira S. Ball, Lexington • Kathy Brauer, Henderson

(Friends of KET representative)

• Vickie Yates Brown Glisson, Louisville • Donna Moore Campbell, Lexington • Rusty Cheuvront, Louisville • Shae Hopkins, KET Executive Director • Bill Jones, Paducah

• Craig Cornwell, Senior Director, Programming • Tonya Crum, Senior Director, Education • Jorge Gonzalez, Senior Director, Technology • Linda Hume, Senior Director, Finance and Administration • Linda Randulfe, Senior Director, Production Operations • Michele Ripley, President, Commonwealth Fund for KET • Julie Schmidt, Senior Director, External Affairs

• James H. “Mike” Molloy, Lexington • Hilma Prather, Somerset • William T. Young Jr., Lexington

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600 Cooper Drive • Lexington KY 40502 (800) 432-0951 • (859) 258-7000 facebook.com/KET • @KET KET.org •

KET Annual Report 2016  

KET Annual Report 2016

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