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Style Book By: Kethry Donica For: History of Graphic Design

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Pictograph Pictographs are elementary images used to represent the things depicted, taking away the detailed elements and leaving a simple easily identifiable shape—an image that has been broken down into its simplest form.

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1. This is a graffiti artist

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broken down into an idea, more then a realistic portrayal. I found cave painting and graffiti to be very similar in the ways we can use it to communicate our ideas. This is a crown. Simple. Also a modern interpretation of a pictograph.


Ideograph

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Picture or symbol meant to represent something else.

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1. Modern example—it’s a 2.

peace sign. It was designed to represent the idea of peace. Modern example—a heart, though it its not an atomically correct heart.

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Petroglyphs Carves or scratched signs or simple figures. Used for communication purposes.

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1. This is a modern example

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once again. It is something called reverse graffiti where instead of marking a wall or space, one instead cleans away the dirt to reveal a pattern. It reminded me of petroglyphs but in a modern way because of the way it is washed into our present day walls. Reverse graffiti on a car.

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Hieratic Scale Hieratic scale is the use of different sizes in sculpture or painting to show importance in some figures.

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1. Christ Redeemer in Rio de

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Trademark

Jacinto, Brazil. This sculpture of Christ is 125 feet tall. I felt like this was an accurate representation of Hieratic scale because of a sheer sixe of this sculpture, making Christ seem to be ever present and the largest being to exist. Placing importance based on size. Both of my examples are Christian based as I feel like in our culture a lot of emphasis is placed on God. This is a cross outside of the Life church in OKC.

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A trademark is a recognizable symbol showing ownership of a particular thing that cannot be manufactured without original ownership’s consent.

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1. This is a modern 2. 3.

trademark symbol. This is also a modern trademark symbol This is a trademark logo for copy write.

Egyptian This is the style of painting, sculpture, and architecture of this civilization.

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1. Anubis—one of the most 2.

recognizable images used in to Egyptian era. Eye of Horus—also one of the most recognizable images related to the Egyptian era.

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Greek (Classical) 200 year period 5th-4th century BC. This era had a powerful influence on Roman Empire.

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1. Amphora, 490 BC. Red2.

figure. Head of a veiled Goddess, 425 BC.

High Relief Sculpture on a wall where more then 50 percent of the depth is shown. 2.


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1. Augustus Saint-Gaudens.

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American 1848-1907. Robert Gould Shaw and the 54th Regiment Memorial. Michelangelo Buonarroti. Italian. 1475-1564. The Battle of Capiths and Centaurs. 1.

Low Relief A sculpture on a wall where less then 50 percent depth is showing.

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1. Thai flowers. This piece has

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the characteristics of low relief sculpture as it is barley carved out of the metal behind it, and had little depth. This piece also has the characteristics of low relief sculpture because of its little depth.

Illuminated Manuscript Highly decorated books—mainly religious texts that were made by patrons of the church.

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1. Augustine, Soliloquies. 2.

Drop

Usually at the beginning of a new chapter, where one letter is larger then the rest of the text, and after that letter the text drops off to a regular and consistent size font.

Latin England. 12th century. Bible. Latin England. 12th century.

Cap

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These would be considered modern examples of a drop cap, this element is tried and used. Though I believe it is an graphically interesting way to recapture the eyes attention, and signify a start to a body of text.

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These are mainly pages of full ornamentation with very little or no text.

Carpet Pages

These are from the Lindesture Gospels. They are beautifully ornamented pages, with repeated geometric symbols. Very interesting in terms of composition and balance.


Borders Repeated image around the edge of a page

Calligraphy Calligraphy is a design of lettering with a broad tip instrument in one brush stroke.

http://www.gifak.net/2013/02/calligraphy.htm l


That is a gif of calligraphy, of a person 1. making out the letters ABC

Logogram

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A simple image that represents a word.

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1. Number sign—to 2. 3.

represent the word number. Plus sign—to represent the word plus. 1. Ampersand—to represent and.

Moveable Type System of printing words which uses individualized letters and moveable components to mass produce a piece of text. 2.

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1. Early Chinese book of 2. 3.

moveable type. Pieces and words of moveable type. Pieces and words of moveable type.

Islamic 1.

This includes visual arts in the 7th century onwards by people who lived within the territory that was inhabited by or ruled by cultural Islamic populations.

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1. Bowl. Iraq. 9th century 2. Plague with King on 3.

Horseback. Iran. 7th and 8th century. Textile Infringement. Iraq. 9th century.

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Arabesque Surface decoration based on linear patterns of scrolling and interlacing foliage, tendrils, or plain lines.

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1. Islamic relief panel 2.

from Medina Azahera, Cordoba. Part of 15th century Ceramic panel from Samarkand.

Mesoamerican They began with Olmec culture—which is known as the mother culture for the Mesoamerican people. Other most notable is Maya. 2.


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1. Olmec figures 2. Maya bird Vessel

African Emphasis on the human figure. Visual abstraction in sculpture and performance art.

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1. Mask from Gabon 2. Mumbila figure from Nigeria.

3. Vombe sculpture from 19th century.

Romanesque Architecture style in medieval Europe with semicircular arches. 1.

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1. Maria Loach Abbey 2.

in Germany Tarn Loll glade Church. Poland.

Gothic Characteristics include pointed arch, ribbed vault, and flying buttresses.

What Gothic style says to me in terms of graphic design is interesting. That we as a people can speak and tell tale through our buildings and walls, and that these representations say very much about the people that lived in these times, and say these buildings built.


Rose Window The rose window is usually used to demonstrate the Last Judgment. It is a tradition to show the Last Judgment on glass or mural. The rose window usually has Jesus Christ sitting in the center with light radiating from the back of his head and other Gospel characters surrounding him.

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Means ‘re-birth’, and it was the re-birth of a cultural movement that caused the people of the time to become more involved in the arts, in educations, and in politics.

Renaissance

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1. Leonardo Di Vinci’s 2.

Vitruvian Man Michelangelo –Sistine Chapel.


Symbolism An image, or collection of images, meant to represent something else. Something with deeper meaning, that is usually religious or political.

Perspective

These are graffiti piece done by an artist named Banksy. I think that his work in symbolism, make at least these two pieces meaningful for personal reasons. The symbolism in these images gets different reactions to different people depending on what the images mean to you, and I enjoy the modern twist on something that used to be strictly religious.


Showing, accurately, the angle on a plane. To represent a 3D image on a 2D surface.

Foreshortening The use of perspective on the body.


1. Magenta. Dead Christ


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