Page 1

SALT

Harry Teng Jean He Kesu Wang


Chapter 1


Company Communication proposal

Munchkin, Inc. is a privately held, global infant and toddler company headquartered in Van Nuys, California. It was founded in 1991 by Steven B. Dunn and is known for designing, developing, manufacturing, and distributing infant and toddler products. Munchkin has been granted over 100 patents domestically and internationally and has won more than 40 industry awards including, multiple wins of the Target Corporation Partner Award of Excellence, the ASDA Stores Partnership Award, and the Toys “R” Us Vendor of the Year Award. Munchkin products are sold at mass retail stores internationally.

Fuseproject is an award-winning[1] industrial design and branding firm founded in 1999 by the designer and entrepreneur Yves Béhar. It works across a wide array of industries including beauty and fashion, furniture and technology. The company is based in San Francisco and New York.

Faraday Future is a user-centric, advanced mobility company with headquarters in Silicon Valley and Southern California. Our global team leverages the talents of leading thinkers and passionate creators from the technology and automotive industries to bring premium, intuitive, and seamlessly connected electric vehicles to people worldwide.

Industry: Consumer Electronic

Industry: Automotive

Industry: Baby Product

Founded: 1999

Founded: 2014

Founded: 1991

Number of Employee: 80+

Number of Employee: 1000+

Number of Employee: 250+ Global Company

U.S / China


Trend - Company

• Design Driven

• Enterprise Transformation

• Global Economy

• New Energy

Company Communication proposal


Company Communication proposal

What’s in the market

Competitor Landscape

Organize your team conversations in open chan-

10,000ft is designed for people who want to get

Basecamp is 37signals’ first product, a web-based

Wunderlist is the easiest way to get stuff done.

nels. Make a channel for a project, a topic, a team,

things done. They are creative workers, who are

project management tool launched in 2004. Base-

Whether you’re planning a holiday, sharing a shop-

or anything—everyone has a transparent view of

not motivated by hierarchy, but by their contri-

camp’s primary features are to-do lists, milestone

ping list with a partner or managing multiple work

all that’s going on.

butions and quality of their work. People in these

management, forum-like messaging, file sharing,

projects, Wunderlist is here to help you tick off all

teams might work from anywhere, at anytime. With

and time tracking. Basecamp Next was released

your personal and professional to-dos.

10,000ft mobile web, creative thinkers and dynam-

in 2012, while Basecamp 3 was released in 2014.

ic teams find the freedom they need, while making

Campfire is a business-oriented Online chat ser-

sure their work is profitable and completed as

vice, launched in 2006.

intended.

Pros

Pros

Pros

Pros

Great for messaging teams

Strong time management skill

Keep everyone on the same page

Sync from different platform

Good mobile integration

Clear visual process explanation

Multi-function tool sets

Share to-do list to team

Ability to share documents

General report for client

Cons

Cons

Cons

Cons

Limited feature set

Misunderstanding for some comments

Weak visual impact

Can’t share project and time-line on the same page

Default messages group

Can’t communicate in time difference

Unclear logic explanation

Lack of visual expression

Irritability notification

Can’t translate languages in different department

Too complex to use by choosing different tools

No common room for a team

Create sections for different usage.


Company Communication proposal

What’s in the market

Competitor Landscape

Reach people instantly. You’ll see when your mes-

Bitrix24 is world’s most popular free internal

SnapComms messages are created using a

HipChat is a Web service for internal/private chat

sage is delivered to your friend’s phone, plus when

communications software. Importantly Bitrix24

browser-based Content Manager to create and

and instant messaging. As well as one-on-one

they’ve seen it. This way, you can be sure your

comes both with peer-to-peer internal commu-

send important messages to employees on any

and group/topic chat, it also features cloud-

messages are going through like they’re supposed to.

nication tools, such as private social network for

device anywhere. In order to receive the message,

based file storage, video calling, searchable mes-

your company, and top-down ones, like mandatory

the employee must have the SnapComms Cli-

sage-history and inline-image viewing. HipChat

announcements that every employee has to read

ent (or app) installed on their computer, tablet or

is available to download onto computers running

and confirm.

smart phone.

Windows, Mac or Linux, as well as Android and iOS smartphones and tablets.

Pros

Pros

Pros

Pros

Conversational based, emotion expression

Overview of all on-going tasks in company

Different visual channels

Include almost all situations of internal commu-

Quick message sending

Keep track tasks and value employees

Reducing Email Overload

nication

Quick group chatting

Timing track

Improve understanding

Share data quickly and efficiently

Cons

Cons

Cons

Cons

Lack of confidential

Lack of visual expressions

Lack of inspiration sharing

Lack of explanation and visual expression

Can’t keep on the same page

Can’t deal with time difference

Hard to keep everyone on the same page

Unclear visual guide

Inform based communication


Company Communication proposal

What’s in the market

Competitor Landscape

Reach people instantly. You’ll see when your mes-

Bitrix24 is world’s most popular free internal

SnapComms messages are created using a

HipChat is a Web service for internal/private chat

sage is delivered to your friend’s phone, plus when

communications software. Importantly Bitrix24

browser-based Content Manager to create and

and instant messaging. As well as one-on-one

they’ve seen it. This way, you can be sure your

comes both with peer-to-peer internal commu-

send important messages to employees on any

and group/topic chat, it also features cloud-

messages are going through like they’re supposed to.

nication tools, such as private social network for

device anywhere. In order to receive the message,

based file storage, video calling, searchable mes-

your company, and top-down ones, like mandatory

the employee must have the SnapComms Cli-

sage-history and inline-image viewing. HipChat

announcements that every employee has to read

ent (or app) installed on their computer, tablet or

is available to download onto computers running

and confirm.

smart phone.

Windows, Mac or Linux, as well as Android and iOS smartphones and tablets.

Pros

Pros

Pros

Pros

Conversational based, emotion expression

Overview of all on-going tasks in company

Different visual channels

Include almost all situations of internal commu-

Quick message sending

Keep track tasks and value employees

Reducing Email Overload

nication

Quick group chatting

Timing track

Improve understanding

Share data quickly and efficiently

Cons

Cons

Cons

Cons

Lack of confidential

Lack of visual expressions

Lack of inspiration sharing

Lack of explanation and visual expression

Can’t keep on the same page

Can’t deal with time difference

Hard to keep everyone on the same page

Unclear visual guide

Inform based communication


Project Based

General Texted

Visual Oriented

Conversation Based


Company Communication proposal

What’s in the market

Competitor Landscape

LIVING OFFICE

Small and Medium Business

Aoyama office--nendo

For spicebox -- nendo

Herman Miller

Herman Miller helps companies create offices

It is primarily characterized by its half-mirrored

The office space design for spicebox, a compre-

Work has changed.

uniquely suited to the culture they’ve built and the

curtain wall exterior, reflecting the greenery from

hensive digital agency that works across strategic

Most offices haven’t.

ways their people work. The result is a workplace

the Akasaka Estate opposite, and its planar con-

planning, interactive promotion and creative digi-

Living Office is a high-performing workplace that

that makes people and customers proud to work

struction, allowing for a clear and unobstructed

tal marketing, and is part of the Hakuhodo stable.

delivers an elevated experience of work for people,

with you, and has the flexibility to keep up as you

view by diagonally cutting through its L-shaped

The firm’s name symbolises the ability to deliver

and helps organizations achieve their strategic goals.

grow. We use a potent mix of problem-solving

lines of flow. Considering these characteristic fea-

surprises and delight, like a variety of stimuli that

products, a special pricing structure, and financ-

tures, we have sought to come up with “a design

come tumbling out of a box, so we placed seven

ing options to make this type of space a reality for

inspired by the exterior aesthetics”, rather than “a

box-shaped meeting rooms of differing sizes and

companies of all sizes, including start-ups with

design based on interior functionality” so often

finishes around the office, all of which are entered

limited budgets.

seen in office buildings.

by a wall that has been ‘flipping open’.

Pros

Pros

Pros

Customize and affordable hardware

Strong aesthetics

Include almost all situations of internal commu-

Focusing on small and medium business

Open space for communication

nication

Pros Open and comfortable space Bright color and positive attitude. Module system

Cons Lack of digital connection Hard to use in real life

Could help establish company culture

Share data quickly and efficiently

Cons

Cons

Cons

Lack of digital connection

Unclear functionality for different area

Lack of explanation and visual expression

Can’t really create a bridge for different team

Lack of digital connection

Unclear visual guide


Engaging Collaboration

Small and medium

Physical Based

Digital Based

Living Office

Aoyama office

Spicebox

Individual Workspace Cubicle office


Trend - Home

• Quality Life

• Fast Living Pace

• Small Living Space

• Various Shopping Methods

• IOT

Home Supporting


Home Supporting

What’s in the market

Competitor Landscape

MagicPlan quickly creates professional floor plans

Whether you’re looking to renovate or redecorate,

Home Planner for IKEA is a simple to use app

Home Design 3D is that perfect balance between

& work estimates. It measures rooms and draws

Houzz has everything you need to improve your

which enables anyone to create beautiful and real-

ease of use and extensive features. An app that

floor plans just by taking pictures. Simply add ob-

home. Get inspired with over ten million high-res-

istic home interior designs easily in 2D and 3D HD

could help user to plan their homes in 2D and 3D

jects, annotations, photos and attributes to gener-

olution photos of home interiors and exteriors that

modes either ONLINE OR O FFLINE. You can create

perspective.

ate reports or complete estimates.

you can browse by style, room and location, save

your dream home in minutes with no training, no

and share. Connect with over one million active

special skills and no complicated manuals.

home improvement professionals, from architects to contractors to designers and more, who can make your dream home a reality.

Pros

Pros

Pros

Pros

Basic plan of home by smart scan

Home’s Pinterest

Easy to use 3D and 2D to plan

Fully version to view a plan in 3D mode

Translate the floor plan to change layout

Provide home inspiration, improve lifestyle

Preview the style for young generation

Precise scale and layout design

Save and share of home style plan

Easy to change style

Pre-set example for users

Cons

Cons

Cons

Cons

Lack of advise of home planing

Lack of organization and logic thread

Only connect to IKEA Shop

Bad visual interface

No lifestyle and organization plan

Can’t customize home design and organization

Less chances for customizing

Hard to import designs

No organizing plan

No scan features


Lifestyle

Giving Suggestion

Making Decision

Basic Physiological


Trend - Self (inspiration capturing)

• Showering for great idea

• Mental Health Wellness

• Fast Life Pace

• Mood Recording

Self-Relaxing


Company Communication proposal

What’s in the market

Competitor Landscape

Capture your mood and improve your thinking

Based on the ancient principles of Tai Chi and

Monument Valley, a red-sand desert region on

INBOARD is a software that help people capture

habits through an innovative approach to jour-

mindfulness practice, PAUSE brings the act of

the Arizona-Utah border, is known for the tower-

and organize screenshots, images or photos. By

naling! Moodnotes empowers you to track your

focused attention to your mobile device. Using a

ing sandstone buttes of Monument Valley Navajo

providing a perfected workflow, beautiful pinter-

mood over time, avoid common thinking traps,

patent-pending technique and a unique approach

Tribal Park. The park, frequently a filming location

est-like grid and quick speed, INBOARD could

and develop perspectives associated with in-

to modern technology, you can easily start the

for Western movies, is accessed by the looping,

help people have an organized storage place.

creased happiness and well-being.

journey to relaxation – anywhere and anytime.

17-mile Valley Drive. The famous, steeply sloped Mittens buttes can be viewed from the road or from overlooks like John Ford’s Point.


Unconsciousness

Soothing

Inspiring

Consciousness


Interview

“Time management is the most difficult part for me. It is so hard to balance the schedule in two different countries, China and the U.S.” “Communicating to different people as a project leader makes me feel tired. I really hope there is a way to improve the efficiency.”

KEY TAKEAWAYS • A logical, easy-to-use system is necessary for a rapid growing-up company.

“I usually use a notebook for making schedule and reminder. I don’t like to use digital calender for time management. But I am so afraid that if I lose my notebook.”

Siwei Wang Indigo Design Center (start up) VP & Co-founder

Because people are not familiar with the culture and people of the company. • A smart time management way for both using digital calendar and physical

“Another trouble we have is that since we have people in different countries, how to assign tasks for one project with different location is tough. Cause we can’t really keep everyone the same page and tack their works at a time. ”

“I hope there is a bridge for helping me could talk easier. I mean sometimes, my subordinates couldn’t understand my points, it wastes of time to talk to them.”

time schedule. • A design method is need for the people who have to work across the word.


Interview - Company

“Back and forth, it’s my current life. I don’t like it at all.”

“It’s so inconvenient to email our engineer team which located in HongKong right now. They can’t answer our email clear and quickly.”

KEY TAKEAWAYS • As executors, they need to have the first data and updating or information.

“Even though as an intern, I feel I could do much more than what I am doing right now. I want to show my other talent to my colleges.”

Ziqi Wang (kiki) munchkin inc. Product Design Intern

• Translating language from different teams not only means the different ways of description, but also means match different mindset.

“Marketing team has their own researches, which is usually one or two step late than our design process. This means after we almost finish our design, we have to change them because of marketing team’s research. Why they can’t show us a little bit earlier? I don’t want to waste my time because someone sends us an late email.”

• Creating stages or platforms for young people / new employees to show their talent. • It’s really important create trust between decision makers and executors.

“Sometimes, I have to work with our in-house engineer. However, we speak TOTALLY DIFFERENT language. They always give me the wrong explanation.”


Interview - Company

“I think the most difficult but rewarding part of my job is working with a lot of different people. Everyone has different working styles as well as personalities. What might’ve worked with one team doesn’t necessarily mean it’ll work for another.” “The most rewarding part of my job is that I get to work with a lot of different types of people on numerous projects and clients.”

KEY TAKEAWAYS • Collaboration is so important in a company

“Program managers are essentially the bridge between the designers

Christina Park

and the clients. Communication and collaboration is key.”

Senior Manger for 7 years Design Consultancy

• PM has to face different people as well as numerous projects at the same time. • Information should always be kept on

“As a creative/design studio, it’s hard not for everyone to have an

the same page for everyone.

opinion. When there are strong personalities (like fuse), it helps to make sure everyone has been heard. Once that’s done, people are

• It seems hard to find an digital product

more likely to have an open conversation on how to best move forward.”

to solve all those problems.

“As a studio we use 10ft, outlook, tallie and google apps. 10ft is a basic-level tracking tool that is widely used but with limits – a true CRM (Customer relationship management).”


Interview - Home Tina Tsung

Product Designer/ 30 years old Live in a house with 2 roommates.

“I don’t buy too many things because I will move to other places for sure. ”

“I want to keep my place cleaning and organized,white is my favorite my color. Simple is the best.” “I have two roommates, so I need to think about their feeling while I am decorating or organize this place.” “I think home is a private place, it could make me feel relaxed. Meanwhile, I think home is also about my family, I need to think about their feeling and thoughts. Home should be a sharing point to all the people I love. ” “I don’t label stuff, because I don’t have a lot things to carry. And I think for me that’s really hard to have a lifestyle because I need to move.”

KEY TAKEAWAYS • That’s very important to find the common point of the people who live in the same space. • Lifestyle is limited by moving situation. • Sharing a space with a sort of privacy is very important but hard to keep balance between two of them.


Interview - Home Jovan Lu

Product Designer/ 27years old Live in a condo with his girlfriend

“I like to organize stuff based on usage frequency. But my girlfriend likes to organize home by function and have to keep everything clean on surface. ” “I like to keep Amazon box for someday’s usage. So, I piles up a lot boxes in my living room. But she(girlfriend) has to flat them. We usually have big fight for them.” “My room is definitely not a clean space. Cuz I want to see my favorite stuff go around me. I feel comfortable about it. Also, it’s easy for me to find them.” “My girlfriend like to put things into boxes for cleaning, however, once she organized them, it’s really really hard to find them again. She groups stuff by using boxes, and usually forgets about them then.”

KEY TAKEAWAYS • Different persons has different mindset for organize stuff, but all of them has a sort of clue to figure out. • Lifestyle is effaceable by other people, and if persons live together, their behaviors usually be driven by another one. • Forgetting stuff at home is very common and hard to save at this stage.

“I do believe that after we moved together, our life pattern definitely affect each other. And in my case, I guess I am the person who be effected the most LOL.”


Interview - Home Zeng Family

“We hope there are more drawers and cabinets that we could use for putting our stuff. ” “Our rooms were divided by different function, but after our kid born, everything started to based on her behaviors. We hope there is a way to change this. ” “We lost a lot spoons, chopsticks and bowls before we got our dish-washing machine. It’s kind like a thing that make us put them back together.” “There are something that you barely use but have to put them on surface just in case, such as emergency kit. This is kind of waste of limited spaces. ”

A designer family with a 6 years old kid

“I hope there is a house that could help me hang things on the wall, so that I could have more space to play with my kid.”

KEY TAKEAWAYS • A family is very hard to control and organize spaces. • Wall is a great area that could help people push down the pressure of placing stuff on floor. • There are some ways to change families’ behaviors by using machines. • Convenience is more important than visually pretty.


Chapter 2 narrow down to one concept


TARGET USERS

Consumer Archetypes

For our consumer archetypes, early adopter, early majority and some part of innovators are our target users.

TARGET USERS

Since we are designing for design related companies and studios, the people who work in those places would fit those archetypes.

Innovator

Early Adopter

Early Majority

Late Majority

Laggards


CONSUMER ARCHETYPES

Innovator / Reformer / Succeeder

FUTURISTIC STRATEGIST “Make things for shooting the future” Age: Range Education: College Education or Above Income: $100k + Attributes: Analytically Expressive Critically Intelligent Fearless Open-mind Society Transformer Human Pioneer


CONSUMER ARCHETYPES

Early Adopter / Explorer / Succeeder

CREATIVE PROFESSIONAL “Designing is a tool for changing my life.” Age: 25-40 Education: College Education or Above Income: $70k + Attributes: Detail Oriented Visual Enthusiasts Technologically Sophisticated Highly Self-awareness Innovation Follower


CONSUMER ARCHETYPES

Early Majority / Mainstreamer / Aspirer

CONTENT MINIMALIST “Simple is my lifestyle.” Age: 20-35 Education: College Education or Above Income: $80k + Attributes: Naturally Practical Sophisticated Sense Trendy Follower Visual Sensitive Fashion Aspirer


CONSUMER ARCHETYPES

Late Majority / Mainstreamer

STRICTLY BUSINESSMAN “Changing is considerable.” Age: 30-45 Education: College Education or Above Income: $80k + Attributes: Naturally Practical Sophisticated Sense Trendy Follower Visual Sensitive Fashion Aspirer


CONSUMER ARCHETYPES

Laggards / Resigned

BANK CLERK “Don’t need to think too much” Age: 20-45 Education: High School and above Income: $50k + Attributes: Easily Agreeable Leisurely Cautious Home Oriented Casual Lifestyle Socially Reserved


POSITION MATRIX

Project Based

OUR GOAL

General Texted

Visual Oriented

• FUTURISTIC STRATEGIST • CREATIVE PROFESSIONAL • CONTENT MINIMALIST • STRICTLY BUSINESSMAN • BANK CLERK

Conversation Based


POSITION MATRIX

Engaging Collaboration

Small and medium

Physical Based

Digital Based

Living Office

Aoyama office

Spicebox • FUTURISTIC STRATEGIST • CREATIVE PROFESSIONAL • CONTENT MINIMALIST • STRICTLY BUSINESSMAN

Cubicle office

Individual Workspace

• BANK CLERK


CRITERA

CRITERA • Eliminate misunderstanding and ambiguities. • Enhance overall company collaborative culture. • Create efficiency to save time through a project based agreement system. • Seamless communication in a same project team. • Create a platform for “Big picture“ to keep everyone on the same page. • Provide a modular system to create multiple environment. • Enhance dynamic work-flow that encourage fluid transitions between collaborative work and relaxation. • Provide a better privacy for group works and the formal need for meeting in a limited space. • Provide a platform that encourage people to raise their volume to share good idea.


About ambiguity

We see AMBIGUITY = 度(Dò) in design as a 3D matrix. It based on the depth of concept, acceptability of marketing and the duration of finishing this project.

PREMIUM

MUNDANE

TIME LENGTH

CONSERVATIVE

PROGRESSIVE


Mockup Test - 1

180° Seating Layout

180° SEATING LAYOUT —the same side

Grab Other’s Attention

Closely Conversation

Pros

Cons

Easy to communicate with next seat

Hard to show screen or make changes

Have a sort of sharing space

No privacy

Easy to move around

Would be boring when see a lot of those layout in a company


Mockup Test - 2

180° Seating Layout - facing each other

180° SEATING LAYOUT —facing each other

Grab Other’s Attention

Closely Conversation

Pros

Cons

Better privacy

Hard to show screen or make changes

Easy to communicate with next seat

Not easy to move around


Mockup Test - 3

90° Seating Layout - one facing to another

90° SEATING LAYOUT — facing to another

Grab Other’s Attention

Closely Conversation

Pros

Cons

Easy to communicate with next seat

Hard to show screen or make changes

Not a lot privacy

Half-pressure from other


Mockup Test - 4

90° Seating Layout - facing each with 90° angle

90° SEATING LAYOUT —facing each other with 90° angle

Grab Other’s Attention

Closely Conversation

Pros

Cons

Easy to communicate with next seat

need to move to see the see the other screen

Easier to move around Better pravicy


Mockup Test - 5

120° Seating Layout - one facing to another

120° SEATING LAYOUT — FACING EACH OTHER

Grab Other’s Attention

Closely Conversation

Pros

Cons

Better verbal communication

Hard to show screen or make changes Need to move to the other screen


Mockup Test - 6

120° Seating Layout - backing each other

120° SEATING LAYOUT — not facing

Grab Other’s Attention

Closely Conversation

Pros

Cons

Easy to communicate with next seat

Not much privacy

Easier to move around Have a share space


Mockup Test - 7

Square Seating Layout -

SQUARE SEATING LAYOUT —

Grab Other’s Attention

Pros Better privacy Easy to talk with every one

Closely Conversation

Cons Hard to show screen or make changes Need to move to the other screen


Mockup Test - 8

120° Seating Layout

120° SEATING LAYOUT —

Grab Other’s Attention

Pros Tasy to communicate with every one

Closely Conversation

Cons Difficult to show screen to every one at the same time


Mockup Test - 7

Zig zag Seating Layout

Grab Other’s Attention

Closely Conversation

Zig-zag SEATING LAYOUT Pros

Easy to communicate with next seat Privacy better

Cons Hard to show screen or make changes need to move to the other screen Difficult to show stuff to every one at the same time Unefficient space usage

Screen Sharing


Mockup Test - 9

User Feedback - Curve shape should have more features or characteristic to show the differences of this design. - I want to have a square space that could allow me work as usual.


Mockup Test - 10

User Feedback - Do care about the security feeling of this design psychologically. - Looking for a way to keep some books in 9o degree.


Chapter 3 Office Design


We believe -

Collaboration isn’t exclusive to conference rooms or desks; it should happens everywhere.


MoodBoard INTELLECTUAL EMPATHY


SEAMLESS CONNECTED


D

LEISURELY CAUTION


DYNAMIC FLOW


PLANNED AMBITIOUS


Persona

Jane Chin Gender: Female Age: 30 Occupation: Senior Designer Salt Studio, LA. Jane is a senior graphic designer in a design consultancy. She Loves fashion design and photography. She likes everything organized, which makes her mind clear. Generating ideas and helping to find strategy is her passion. Jane has a lot folders, she spend a lot time on organizing those folders.

“ I try to find a balance between work and my family. In the professional area, I believe efficiency is the most important thing.�


JOURNEY MAP Office Dalily Life Anxiety/Stress

Relaxtion

Mood release

Sadness

9 am

10 am

11 am

Busyness

12pm

Snack Chat

1 pm

2 pm

3 pm

4 pm

5 pm

6 pm

7 pm

8 pm

9 pm

Lunch break (1 hour ) Cafeteria Dinner/eating Birthday party?

Start a new day

Email checking Work Over Time

Weekly group meeting Standup meeting (Director -Harry) on Desk Communitte Breakfast Email check Schedule check To do list make

Email Schedule Prepare Meeting To do list

Formal meeting with client (meeting room)

finish meeting Snack + chat Know need to work over time


Mission Statement

An office landscape for creative work environments with an operation system embedded inside to enhance collaboration and foster innovation.


Criteria COLLABORATIVE

CLARITY

Allow collaboration to seamlessly happen everywhere in the office.

Eliminate any possible ambiguity in communication.


Criteria INFORMED

ADAPABLE

Create a “Big picture“ to bring everyone on the same page.

A configurable system that encourages coworkers to show freedom and personality.


Muscow MUST HAVE

COULD HAVE

WOULD NOT HAVE

-Individual desk + communal space + formal meeting room -A big screen to show the entire process and big picture of a project -Both digital wall and pin board wall in meeting room. -A platform that keeps everyone on same page, a resource that everyone can reach the newest updated information of each projects that they working on. -Scalable, multiple identical units that can be arrayed or aggregated into a office system. -A layer between person to person, communicate to outside studio -Scalable folder -Transfer physical info to digital info -A flippable screen -Modular system. One unit could be converted into multi purposes -Boxed /cubicle desk -Traditional notification system like phones


Naming Physical wall system

Atomodo, Officemodo, Proton, Kinetico -Individual desk: -Personal walls: -Communal space: -Formal meeting room:

Digital wall system

Atomdigi, Officedigi, OWO -Individual desk: -Personal walls: -Communal space: -Formal meeting room:


Scenario 1:

Kinetico A modular office landscape that keeps the office in a state of flow. Workers have freedom to tailor the layout based on their personal preference. This would greatly boost workers’ enthusiasm.


Scenario 2:

Atom OS A smart operation system is embedded in everywhere of the office. Information can be seamlessly flow within the office system and well-connected to anywhere else in the world.


Kine

Kinetico workspace a workspace that could be configured into various settings to encourage fluid workflow. 1. Personal wall 2. Screen wall 3. Idea wall

Kinetico

The Wall space for a project. It shows the one project and wher Scalable content: fro finest d


etico

Meeting

achieving the entire e entire landscape of re it current lands at. om big picture to the detail.

Kinetico Communal A communal area where chairs can be separated or connected depending on the activities.


Atom

Atom Totem ATOM Totem is a Personal Identity that helps ATOM OS system to know who you are. Totem pen can be used to record down one’s input on personal desk and meeting desk.

Meetin

A meeting room that ha allows all participants (input thoughts a -direct feedback


m OS

ng OS

as tangible work space s sketch on the desk. at the same time.) + instant archive

Atom Desk A personal desk that has a screen shows Office OS. The digital sketch pad is for controlling the screen above and giving input.


Digital Scenario-Email

Open Laptop to active this system

Open Laptop to active this system

In the morning, Jane comes to her office, open her laptop to active this system.

She defaults her system to show her task first. She also could see each “Big Picture“ of her projects.


Digital Scenario-Email

Using her pen-hub to write/ sketch on her graphics table

Use the pen to control her screen

A digital pen / hub starts to connect, document and sync her new writing, searching and others.

Jane clicks her email button.


Digital Scenario-Email

She could read email based on text and process picture

Read e-mail in roadmap and text

Besides regular text based email, she also could see each email on her big picture. Because all emails which related to projects should be taged project’s name and phase number.

Jane clicks one email, the road map just zoom in to show her all events, changes that related in this email. For example, this one was from ID team. They ask her to change color to red. Then she saw in the “related things“ section, the printing shop told her they don’t have this kind of red color before.


Digital Scenario-Email

Editing things in Big Picture for the public

Create an online conversation for related people

She realizes that she needs to tell all team member about the lacking of color. So, she editing the related things to tell everyone in this project that this color issue should be discussed in their meeting.

After she reply this email, she also created an online conversation for discussing this issue semi-formal. So, she found all people who needs to know this thing including id team, printing team, CMF team with one member outside of the U.S.


Digital Scenario-Online Meeting

Jane is having an Online Meeting (Visualize online meeting)

Insert post into meeting for explaining her idea

During this meeting, she could have chance to sketch memo or insert inspiration or others directly to this meeting.

She clicks the “add post“to insert video or image into this meeting for showing her new inspiration.


Digital Scenario-Online Meeting

Directly Sketch and showing to others

Others could see her drawing as sketch

She is drawing a pear on her graphic table, and then, others could see on their own screen. at the same time,

For a better explanation, her quick sketch could be a powerful tool for communicate to others.


Digital Scenario-Online Meeting

Conclusion and new team schedule would show up In the end of the meeting, the summary of the meeting would be shown.


Information Architecture DASHBOARD

Compeleted Task Assign

Project Tracking

In Progress

Phase one: Thinking Research

Insight Creation/Review

Could be zoom in/out

BIG PICTURE

Project

Ideation

Phase two: Engining / Generating

Upcoming Project Phase three: Delivering

Evaluation

Labeling

Phase four: Archiving Review


SIDE

Tools Meeting

Calendar

Project Remainder Team Calendar

Priority Order

Schedule

Meeting schedule

Project Tracking

-- single post

Team member Schedule

Color Coding -- important / Urgent

To-do list

+ New Group

What people want to say.

Start quick conversations, could become posts Sketch

Ambiguity adjustment Conversations Group Online Meeting

GRAPHICS TABLET Upload

White Board Connection Framing Methods

Activity

Gathering Methods

Archive

Evaluation Methods

Inbox

+ title + add description + like + spark Data + spark tags + link + image + file

+ New Group

Schedule Related

Message box

Post creator name, timing

CONTENT

Voting system Empathy Map

Email

Comment @ memtion

Project Time Map

Timing AMBIGUITY

Premium Marketing

- Single Post


ATOM

BASIC STRUCTURE (project based)

THINKING Planned

ENGINING / GENERATING In Progress

Project based, provide “big picture”

Seamless connected between different device

No barrier in communication

DELIVERING Ready for Review

ARCHIVING Done


Compeleted

Project Tracking

Task Assign

Calendar In Progress

Phase one: Thinking

DASHBOARD

BIG PICTURE

Could be zoom in/out

Meeting Project Remainder

Research

Team Calendar

Project Insight Creation/Review

Upcoming Project

Ideation

Priority Order Email

Phase two: Engining / Generating

Schedule Related To-do list

Conversations Phase three: Delivering

Group Online Meeting

Evaluation

Labeling

Activity

Phase four: Archiving

Inbox Review

Archive


Project Time Map

Schedule

Meeting schedule

Project Tracking Comment @ memtion

Team member Schedule

Color Coding -- important / Urgent

-- single post CONTENT + New Group

Voting system Empathy Map Tools

Message box

+ New Group

What people want to say.

Start quick conversations, could become posts

Sketch GRAPHICS TABLET

Ambiguity adjustment

Upload

White Board Connection Framing Methods

Timing AMBIGUITY

Gathering Methods

Evaluation M h d

Premium Marketing

- Single Post

Post creator name, timing + title + add description + like + spark Data + spark tags + link + image + file


Flow chart/ Wireframe

PROJECT

THINKING

ENGINING

DELIVERING

ARCHIVING

RECENT CHANGE

EMAIL

project1

CALENDAR EMAIL MY TASK GROUP

project2

INBOX Archive

Activity

project3

P

T

ENGINING

D

A

R

EMAIL

project1

CALENDAR

Email

EMAIL MY TASK

Related things

GROUP INBOX Activity

Public Info

P

T

Personal Info

Delete

D

ENGINING

Editing

A

Archive

Adding

R

EMAIL

project1

CALENDAR EMAIL MY TASK Related things

GROUP INBOX Activity

Public Info

Personal Info

Delet

Editing

Adding

Archive


TITLE

Notes

Big Picture

Meeting

TITLE

Big Picture

Big Picture ---Phase 2 Zoom In

Notes Prentation Board


T

P

E

R

DA

P1 P2 P3

CALENDAR EMAIL MY TASK GROUP INBOX Activity

P

Meeting Content

Archive

5 persons

P1

Graphic table

P2 P3

Draw & Drag Add Post

CALENDAR EMAIL MY TASK GROUP

Thinking Tool

INBOX Archive Activity

Team Calendar

P

Meeting Content

5 persons

P1

Graphic table

P2

Draw & Drag

P3 Add Post

CALENDAR EMAIL MY TASK

Meeting

GROUP Thinking Tool

INBOX Archive Activity

Team Calendar

P

Meeting Content

5 persons

P1

Graphic table

P2

Draw & Drag

P3 Add Other Source

CALENDAR EMAIL MY TASK GROUP

Thinking Tool

INBOX Archive Activity

Team schedule

P

Meeting Conclusion

P1

5 persons Graphic table

P2 project1

P3 Add Other Source

Draw & Drag

CALENDAR EMAIL

project2

MY TASK GROUP Thinking Tool

project2

INBOX New Team Schedule

Overall Team Schedule

Archive Activity


Connec System Totem

the Connec system. It is also a stylus pen that controls the system.

Connec Desk

An individual workspace unit embeded with Connec OS, system.

Meeting Hub

content onto a wall and a desk


Flow chart/ Wireframe V2


User Test - Manager Babette Strousse

Laptop

Distance


Designer Test - Manager Justin Babikiin


Scenario v1

1. Kesu sits down at her spot in the morning.

2. Use totem to login her personal project management system by using finger print.


3. Shake her totem to active “connec“

4. Her personal project management system showed up.


5. Adjust background transparency.

6. Adjust background transparency.


7. Use totem to control screen just like using a Wacom Pen

8. Click “Project“ to uploading her new progress for Project 9.


7. Use totem to control screen just like using a Wacom Pen

8. Click “Project“ to uploading her new progress for Project 9.


11. Instead of click each section on the screen, she Hold the button

12. Swipe to left for getting to next section, which is MAKING PHASE.


13.Check the MAKING PHASE.

14. Click “Add post“ for uploading her new progress for this phase.


15. After her uploaded her new post, other people could comment on her works.

16. Her PM is satisfied with her new work. PM send a HIGH FIVE to Kesu.


17.By double tapping the table, she sends HIGH FIVE back to her PM.

18. Check the “Big Picture“


19.Click her own icon to see her working progress.

20. Shake totem again


21. Back to the beginning screen.


sketch


UI Sketch


Harry 30 year- old. Senior ID Designer Salt Studio, San Francisco, CA.


Harry got cup of hot tea and to refresh his mind, and start to work.


Turn on Table


SCREEN TURN ON


Click task


USE MAT + KEYBOARD TO work he wants to check emails/channels.


unroll keyboard


He goes to the “task� to check out his new task and did some adjustment and create a to do list for today.


Harry tap on the mat to open the notification, then see the Chupin’ sending.


Harry wants to share this to his team. Harry opens the group channel to tell his teammates that he just saw an interesting headphone design from another studio. He shares the picture of that design on the shareboard. (Through posting picture in group channel, shareboard link group channel post)


He type: guys check this.


Harry want to do more ideation on his haedphone design, so he use his pen and paper to draw


Then scan the paperwork


After doen, harry wants to clean up the old paper works and put them into the archive office. so he pull the drawer from the scanner.


He want to refine the sketch to make more fidelity, So he create a zone by hand, which auto open the sketch mode.


Use the pen to sketch


He want to take a coffee break, and passed by the shareboard, and saw Branding team’s shareboard. And scroll to see what they collect.


What shows on idea pool.


Scroll to see the next.


He saw Chupin’s post which he is really interesting, And tap on it to open see the bigger image and see the details.


He wants to save this image, so he take out his pen and select on the image then he swipes this picture out of the frame to save, saving in his personal channel.


At the end of the day, he opens his task, to check his time tracking sheet to check how many hours he works for each project. (show a chart image)


He wants to check his four projects progress, Then he click the projetc, project 1, big picture and see the road map.


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3D PRINTER

SPEAKER

KETTLE

Today

Tasks I’ve Created Tasks I’ve Assigned to Others Recently Completed Tasks


HEADPHONE

Channel Group #Headpone #Speaker #3D Printer #Kettle

Hey, Check out this!

Personal Channel


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Client: Due Date:

HEADPHONE

Client: Due Date:

3D PRINTER

Client:

Client:

Due Date:

Due Date:

SPEAKER

KETTLE


Save

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Task 1. Looking for inspiration 2. Sketches

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SPEAKER

KETTLE

Today

Tasks I’ve Created Tasks I’ve Assigned to Others Recently Completed Tasks


HEADPHONE

Channel Group #Headpone #Speaker #3D Printer #Kettle

Hey, Check out this!

Go to Check big picture!

Personal Channel


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3D PRINTER

SPEAKER

PHASES

KETTLE BIG PICTURE quick view


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Task 1. Looking for inspiration 2. Sketches

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3D PRINTER

SPEAKER

KETTLE

Today

Tasks I’ve Created Tasks I’ve Assigned to Others Recently Completed Tasks


Big picture HEADPHONE

Channel Group

Phase1

Phase2

#Headpone #Speaker #3D Printer #Kettle

Style reference

Hey, Check out this!

Go to Check big picture!

Personal Channel

Phase3


YOUR LASTES TASK

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3D PRINTER PHASES

HEADPHONE

Recently Completed Project Upcoming Project

SPEAKER

quick view

BIG PICTURE

KETTLE


Save

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Task 1. Looking for inspiration 2. Sketches

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SPEAKER

KETTLE

Today

Tasks I’ve Created Tasks I’ve Assigned to Others Recently Completed Tasks


Idea Pool HEADPHONE

Channel Group #Headpone

Phase1

Phase2

Big picture

#Speaker #3D Printer #Kettle

Style reference

Hey, Check out this!

Go to Check big picture!

Personal Channel

Phase3


YOUR LASTES TASK

Project

Overall Info Client: Due Date: Upcoming Meeting:

SCHEDULE PHASES In Phase 3

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Phase2

90% Completed

HEADPHONE

Recently Completed Project Upcoming Project

SPEAKER

3DPhase3 PRINTER 90% Completed

quick view

BIG PICTURE

KETTLE


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KETTLE

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Tasks I’ve Created Tasks I’ve Assigned to Others Recently Completed Tasks


Idea Pool HEADPHONE

Channel Group #Headpone

Phase1

Phase2

Phase3

Big picture

#Speaker #3D Printer #Kettle

Style reference

Send to shareboard Hey, Check out this!

Go to Check big picture!

Personal Channel


YOUR LASTES TASK

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3D PRINTER

HEADPHONE

Recently Completed Project Upcoming Project

SPEAKER

KETTLE


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Tasks I’ve Created Tasks I’ve Assigned to Others Recently Completed Tasks


Urgent

Task

Digitalize Sketch Today ID Research

Yesterday

Color Decision

A week ago

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Tasks I’ve Created Tasks I’ve Assigned to Others Recently Completed Tasks


Task 1. Looking for inspiration 2. Sketches

December

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Tasks

87%

Completed

3D PRINTER

Today

Tasks I’ve Created Tasks I’ve Assigned to Others Recently Completed Tasks

SPEAKER

KETTLE

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