For this question, you are going to suggest which publisher/s might be likely to publish your magazine, would it be a major, medium and small publisher? For example, NME is published by IPC which is owned by Time Warner, one of the biggest multinational media companies in the world. Bauer is the largest privately owned publisher in Europe. Dennis is a medium sized publisher. Clash is the only magazine published by Clash Magazine Ltd. http://www.musicmags.net/publishers.html MUSIC MAGAZINE PUBLISHERS ASSOCIATION: They do not own the magazines that they publish, but they will help to distribute my magazine and supply funds for a percentage cut of the profits. This would allow me the safety of a publishers funds; but also this would give me sole editors creativity, as they do not interfere with the magazines content. If I were to go with a bigger company such as IPC they may ‘censor’ some of the content, which is not what my audience would prefer, and also if my audience began to fall I would get pulled before I had a chance to build myself back up. Music Magazine Publishers Association fit in with the representation of my magazine as they claim to support music magazines from any sector of the music industry, and they try to encourage positive perceptions of all genres. This is exactly what I need for my magazine, as it will represent us to the audience as a magazine that is serious about music producing, which is the attitude that our target audience of aspirers have. This will be one of the few dubstep magazines out there, and certainly one of the only ones owned by a big company. This means that we will be filling a gap in the market, a gap that is quickly jumping from a niche audience to a mainstream one. Dubstep is a genre of music that has recently started demanding attention in the media, and now has its own well known radio stations and albums out by The Ministry of Sound (who have a huge audience). The BBC have also recently made a documentary about the effects that dubstep is having on young people. My magazine will take the angle about being serious about music producing so we can advertise equipment etc. We will also have a deal with creamfields (a well- known drum and bass festival for over 18’s only) where we search for the best new upcoming DJ by getting our audience to send in the songs that they produce and they play at a small tent in creamfields. This will give the ideology that so many young aspirers but into, about how anyone
can make it big and play up to their dreams of a successful life. Creamfields boasts about having new and upcoming talent and therefore this will fit into their representation too.
The magazine will be entirely online as a downloadable app on I pods/ I pads/ I phone etc. This will cut down on printing/ink/retail distribution costs and will enable us to journalise in ways that no other magazine can as we can include things like videos and songs etc. This is far more entertaining for our target audience and as all of our audience are media savvy they will appreciate the use of new technology. The table below shows that in 2013 it is estimated that 70% of the population will have easy access to the internet. This is just in the UK, we will also be able to appeal to US audiences via the web as they share similar music taste to our UK audience and they speak the same language so it will be no problem for them to read the magazine and send in their own songs. By using online technology we will be hitting a larger target audience than any other form of media, TV for example. Not even events such as The World Cup Final reach an audience that wide in the UK.
National statistics online: Social networking was also a popular Internet activity in 2010, with 43 per cent of Internet users posting messages to social networking sites or chat sites, blogs etc. Social networking activities proved to be most popular among 16 to 24‐year‐olds with 75 per cent posting messages, while 50 per cent of this age group uploaded self‐created content
The above statistics show that the social web is used a lot by the population and especially by my target audience. This means that using the social web to advertise my magazine would reach a large and appropriate audience. When trying to pitch the distribution of my magazine I came upon several problems. In order to reach my target audience, I am going to use pop up ads on YouTube and on Facebook, using the semantic web. This means that we would be able to advertise only to people that have searched or consumed similar products, as the semantic web will track the information left by people when they talk to others online and the other websites that they have visited, which means that we are able to advertise only to people that fit our target audience. However, the semantic web is a new technology that is only just starting to come into use over the past year. This means that the market has not yet levelled itself out and when I emailed YouTube to ask how much it would cost to place a small pop up ad on some media intertexual to mine, they did not reply. This means that I do not yet know how much this would cost. Similarly when I tried to research the semantic web most sources still referred to it as a technology of the future and one that is still being developed. This means that our magazine will be one of the first to take advantage of the newer technology out there. Â Â