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CoffeeTalk’s 2018

MEDIA KIT for coffee industry professionals


CoffeeTalk Media Publications

CoffeeTalk has been a trailblazer in marketing for

needs. We then identify your competitive advantages

the coffee industry. With a website established

and craft your message a way that is meaningful to

your clients. Let us help you build your brand and truly

industry. CoffeeTalk is the highest ranked web property

connect with your current and new customers. You can

both in the United States and globally according to

be confident you are reaching your target market with

Amazon’s Independent Web Ranking Company, Alexa.

the #1 visited Coffee Trade Publication on the planet!

Our passion knowledge and excellence in both

Let us introduce you to our vast network of

marketing and coffee is demonstrated by our

coffee professionals built over the last 22 years

⋆3 ABOUT numerous activities and industry involvement.

WHO WE ARE

of service in this industry and help give you

CoffeeTalk Media, and its portfolio of products including CoffeeTalk Magazine, is the leading editorial source for news and developments in the business of coffee. With a staff of dedicated professionals, CoffeeTalk is widely considered the most important and complete independent media provider of information about all aspects of the coffee world – from crop to cup.

4

an authoritative voice in the industry.

CoffeeTalk treats you like family and provides a full ad agency at your disposal including free ad design and

How to

Our job is to make your job easier!

coffeetalk.com

Find us

coffeetalkdailydose

by Mail:

• Monthly Magazine in Print and Digital Flipbook

• 7,000+ Opted-In Industry Subscribers

• Succinct & Relevant Industry News & Features

• Banner Advertisements starting at just $325/month

• Respected Editorial Covering the Entire Supply Chain for more than 20 Years

Buyers Guide 2018 INTERNATIONAL

2016

company/coffeetalk-magazine

by Email:

info@coffeetalk.com

coffeetalkmag

Owner/Publisher/Advertising

Managing Editor

⋆6 NATIONAL CIRCULATION CONT.CIRCULATION

5

Monthly Combined Impressions: 125,000+

Laurie Veatch Ad Art & Accounting

Industry Involvement

12%

Coffee Fest

2,896

West Coast

1,385

South West

2,226

NCA South East

Presenter Exhibitor Hall of Fame Member

2013 Convention Committee Chair Centennial Conference Viral Marketing Committee

Monthly Print Circulation: AWARDS 12,000+ Best New Product Digital Issue Views Last Year: 225,000+ PLUS BONUS DISTRIBUTION AT 21 MAJOR TRADE SHOWS & CONFERENCES IN 2017!

Shane Gillispie

NAMA

Marcus Fellbaum Midwest

Origin Trip Organizers & Coffee Educators Trade Show Sponsor

Print Designer CQI Mountain/Central

Women’s Leadership Program Graduate

Board Member

15+ Years for Songbird Foundation, IWCA, Grounds for Health, Cup for Education & CoffeeTalk Foundation

Supporter of

Cafe Fememino, Coffee Kids, Cup for Education, Grounds for Health, IWCA, Rain Forest Alliance, and many more

Alaska/Hawaii International

Publisher Kerri Goodman

⋆ 7 spread across the globe in more CALENDAR ⋆ 10 TESTIMONIALS ⋆11 Our readers, than 70 Buyers Guide Bev Biz Cups Single Serve International Buyers Guide Expanding your Lids and Other Brewing Method Showcase countries, are 34% female and 66% male. However the Beverage Options Disposable Products • Distributed at 21 Trade Major : Shows and Conferences • Specialty Coffee Association : : majority of our print readers (93%) are located •in North of America Annual Over 2000 listings, each • International Restaurant and • National Coffee Association Exposition verified for accuracy Foodservice Show Annual Conference • NAMA One Show America. All print advertisers are 33% Coffee Retailer 7% Allied/Industry 3% • The Distributors 6,423 PowerPress most complete and • Coffee Fest • Natural Products Expo West accurate Buyers Guide Professionals in the industry included free of charge in our digital President, Asean Corporation 24% Coffee Roaster 5% Foodservice <1% JANUARY Other FEBRUARY MARCH APRIL 6,247 Daily Dose Wholesaler/Retailer monthly magazine andDirectors we offer Kerri, (the publisher) seems to know everyone in the industry, and 23% Office Coffee 4%publications Quick Serve 24,335 CoffeeTalk Digital Magazine three other digital in NAMA Chain Headquarters is a tireless worker, who is always Packaging Brewing Giving Back Roasting weekly or daily versions guaranteeing Exploring Packaging and Water Quality, The Annual Making Winning & We feel is there for her Tools clients. Possibilities Factors for Success a Difference Ezine Technology has been and will continue to be active audience engagement. : : Non-Profit Organizations :

READERSHIP DEMOGRAPHICS

InfusionCon 2012

Ultimate Marketer Award

DIGITAL SUBSCRIBERS

bonus distribution at

bonus distribution at

bonus distribution at

Buzz Chandler (SEATTLE)

(NYC)

(LAS VEGAS)

(NASHVILLE)

bonus distribution at

bonus distribution at

• World Tea Expo (LAS VEGAS) • Coffee Fest (CHICAGO) • National Restaurant Show (CHICAGO)

• Coffee Fest (CHICAGO) • Fancy Food Show (NYC)

MAY

JUNE

Power Press, Operations Coffee Fest NY 2012

Operational Excellence, A How-To Guide

Best New Product

bonus distribution at :

• Coffee Fest

(PORTLAND)

Printed

Updated every 24 hours, we have thousands of listings in over 100 different categories Search by name, city, state, category, or any combination.

FOR MONTHLY SPECIALS, Printed every January, mailed It's free to get listed, as long to roaster, retailer and industry as your company sells to other EMAIL KERRI@COFFEETALK.COM buyers and distributed at industry companies. Click the link above trade shows around the world. and get your free listing today!

Technology Technolgies to Maximize Profits

bonus distribution at :

• National Coffee Association

bonus distribution at

present profiles of current projects and invite our readers to help make a difference in our industry and around the globe. JULY

• SCAA Roasters Guild Retreat a very good on-going investment • Western Foodservice Show of our marketing dollars into the coffee and tea industry. AUGUST

Peyser Sustainability RickLeadership Recycle, Reuse, Renew bonus distribution at : • International Motel/Hotel Restaurant Show (NYC)

Senior Relationship Manager, LWR The Annual State of the Industry Ezine

PRINT RATES

Full Page

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2

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12x 6x 3x 1x

$2325 N/A N/A

I had the opportunity to check Industry leaders from all segments in out themarket Making a express Difference

Center Spread

2-Page Spread

Call for1 Cover Placements1 8 V 6H

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$7625

1x

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(NET RATE)

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Kerri has great contacts in the coffee industry and has helped Placementwith business ctHOME ctNEWS* NAMA articles and L1 $1275 research. Kerri is a$1275 good organizer L2 $925 and is great to work with. $925 L3 L4

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ctHOME

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C1 $1580solutions $1580 You offer ‘hands-free’ C2 the small suppliers $1025like OTB $1025 to C3 $925 part, $925 who are, for the most ‘unencumbered by subordinate staff!’ Your support is appreciated.

Right Sidebar

Online Rate Card • High-Res PDF • Due by 20th of the month

CONTACT

Kerri Goodman

17

• High-Res PDF • Due by 20th of the month

206.795.4471 kerri@coffeetalk.com

In my 20 years of specialty coffee

ctPRESS**

$956 $694 $525 $413 $244

involvement, I have never seen Banner Specs - Sidebar Email

Publications

justin @ coffeetalk . com

coffeetalk.com/news

Email art totireless a more

Kerri Goodman | Publisher/Owner advocate for the kerri@coffeetalk.com 206.795.4471 independent coffee businessperson • 300 x 200 (pixels width x height) •as IMPORTANT: Please send your ad at 200% these specs to Subscribe well as the underrepresented ensure it remains crisp on retina display monitors.coffeetalk.com/subscribe •elements JPG Format, less 175kb ofthan the coffee industry.

Back Issues

Banner Specs - Center Column Current Specials coffeetalk.com/back-issues

Mailing Address:

Email art to

President, OTB Packaging, LLC

/

2.0313" x 6.3125"

President, EkoBrew Brands

(NET RATES)

Left Sidebar

/

Ron DeMiglio

Vice President of Sales, Holiday House

25525 77th Ave SW Vashon, WA 98178

Email kerri@coffeetalk.com

justin @ coffeetalk . com

ctPRESS**

$1580 $1025 $925

• High-Res PDF • Due by 20th of the m

(NET RATE)

or email for a list 5.8333" of Current x 3.0313" Specials

Publisher

H

4.3125" x 6.3125"

• High-Res PDF $3725 • Due by 20th of the month

(NET RATE)

ONLINE RATES3x⋆16 3x $7250 $5825

P

• High-Res PDF • Due by 20th of the m

1/ 4

/

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H

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12.93 Square Inches

$1375 $1312 $1187 $1054

Get Listed Free

and mailed every January

TestimonialsContact

Editorial Calendar Total Print

DistinguishedCountries Publisher Award ⋆

Kerri Goodman

9

Justin Goodman

North East

Licensed Q-Grader

2,644 CoffeeTalk is the only industry trade journal focusing on the21% SCAA Presenter entire supply chain from crop to cup with in-depth editorial 1,511 Proud Volunteer, Committee Member, Chair and Co-Chair SCAA coverage throughout. Our readership specifically targets Committees 15+ Years Brand & Identity Manager Director Educational Publishing the SCAA Roaster’s1,007 owners, managers and buyers and after 20 years, our Sponsor ofGuild Retreat circulation continues to grow. Where our competitors boast 126 18% 15,600 digital views per year our early entry into the digital 755 11%us a hugeSpecialty Power Press, realm has given Coffeeand our competitive advantage impressions consistently top 125,000 12,591 +in 70per month! SCAA 2012 combined Association of America 1%

Monthly Digital Issue Views: 21,000+

Searchable Online yellowpages.coffeetalk.com

PRINT SUBSCRIBERS

Circulation 8%

23%

The most complete and accurate listing of vendors and suppliers to coffee houses, restaurants, foodservice, and coffee service operators in the world.

INVOLVEMENT

Libby Smith

Used by over 50,000 Buyers

13

Circulation Continued Kerri Goodman

206.795.4471

• Essential Daily Source of Coffee News Online

• Read by Roasters, Retailers, and Allied Vendors in over 70 countries

coffeetalkmag

by Phone:

CIRCULATION

coffeetalk . com / news

Banner Ad rates start at $325 monthly

25525 77th Ave SW Vashon, WA 98178

ctNEWS

coffeetalk . com

Print Ad rates start at $325 monthly

BUYERS GUIDE

in 1994, our digital presence continues to lead the

ctMAGAZINE

12

About Us

of contents

updates. Our first job is to listen to your goals and

F

rom our beginnings back in the early 1990s,

MEDIA PORTFOLIO

TableWho We Are

Associations

• 566 x 100 (pixels width x height) • IMPORTANT: Please send your ad at 200% these specs to ensure it remains crisp on retina display monitors. • JPG Format, less than 175kb

coffeetalk.com

coffeetalk.com/press coffeetalk.com/yellowpages

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coffeetalkdailydose coffeetalkmag company/coffeetalk-magazine

coffeetalkmag � Thank you for supporting us!

1/ 8

H

4.3125" x 3.0312"

• High-Res PDF • Due by 20th of the m


F

rom our beginnings back in the early 1990s,

updates. Our first job is to listen to your goals and

CoffeeTalk has been a trailblazer in marketing for

needs. We then identify your competitive advantages

the coffee industry. With a website established

and craft your message a way that is meaningful to

in 1994, our digital presence continues to lead the

your clients. Let us help you build your brand and truly

industry. CoffeeTalk is the highest ranked web property

connect with your current and new customers. You can

both in the United States and globally according to

be confident you are reaching your target market with

Amazonâ&#x20AC;&#x2122;s Independent Web Ranking Company, Alexa.

the #1 visited Coffee Trade Publication on the planet!

Our passion knowledge and excellence in both

Let us introduce you to our vast network of

marketing and coffee is demonstrated by our

coffee professionals built over the last 22 years

numerous activities and industry involvement.

of service in this industry and help give you an authoritative voice in the industry.

CoffeeTalk treats you like family and provides a full ad agency at your disposal including free ad design and

How to

Find us

by Mail:

25525 77th Ave SW Vashon, WA 98178

Our job is to make your job easier!

coffeetalk.com coffeetalkdailydose coffeetalkmag

by Phone:

206.795.4471

company/coffeetalk-magazine

by Email:

info@coffeetalk.com

coffeetalkmag

About Us

CoffeeTalk Media, and its portfolio of products including CoffeeTalk Magazine, is the leading editorial source for news and developments in the business of coffee. With a staff of dedicated professionals, CoffeeTalk is widely considered the most important and complete independent media provider of information about all aspects of the coffee world â&#x20AC;&#x201C; from crop to cup.


Who We Are Kerri Goodman

Libby Smith

Laurie Veatch

Justin Goodman

Shane Gillispie

Marcus Fellbaum

Owner/Publisher/Advertising

Brand & Identity Manager

Managing Editor

Director Educational Publishing

Ad Art & Accounting

Print Designer


Monthly Combined Impressions: 125,000+ Monthly Digital Issue Views: 21,000+ Monthly Print Circulation: 12,000+ Digital Issue Views Last Year: 225,000+ PLUS BONUS DISTRIBUTION AT 21 MAJOR TRADE SHOWS & CONFERENCES IN 2017!

Circulation

CoffeeTalk is the only industry trade journal focusing on the entire supply chain from crop to cup with in-depth editorial coverage throughout. Our readership specifically targets owners, managers and buyers and after 20 years, our circulation continues to grow. Where our competitors boast 15,600 digital views per year our early entry into the digital realm has given us a huge competitive advantage and our combined impressions consistently top 125,000 per month! Our readers, spread across the globe in more than 70 countries, are 34% female and 66% male. However the majority of our print readers (93%) are located in North America. All print advertisers are included free of charge in our digital monthly magazine and we offer three other digital publications in weekly or daily versions guaranteeing active audience engagement.


Circulation Continued NATIONAL CIRCULATION 8%

23%

PRINT SUBSCRIBERS

12%

21%

2,896

West Coast

1,385

South West

2,226

South East

2,644

North East

1,511 Midwest 1,007 Mountain/Central

18%

11%

126 Alaska/Hawaii 755 International

globelocation+in 70 Countries

1%

READERSHIP DEMOGRAPHICS

12,591

Total Print

DIGITAL SUBSCRIBERS

33% Coffee Retailer

7% Allied/Industry

3% Distributors

6,423 PowerPress

24% Coffee Roaster

5% Foodservice

<1% Other

6,247

23% Office Coffee

4% Quick Serve

Wholesaler/Retailer NAMA

Professionals Directors

Chain Headquarters

Daily Dose

24,335 CoffeeTalk Digital Magazine


Power Press, SCAA 2012

Specialty Coffee Association of America

Best New Product

Distinguished Publisher Award

InfusionCon 2012

Power Press, Coffee Fest NY 2012

Ultimate Marketer Award

Best New Product


Associations 2017


Industry Involvement

Coffee Fest

Presenter Exhibitor Hall of Fame Member

SCAA

Presenter Proud Volunteer, Committee Member, Chair and Co-Chair SCAA Committees 15+ Years Sponsor of the SCAA Roaster’s Guild Retreat

Publisher Kerri Goodman

NCA

2013 Convention Committee Chair Centennial Conference Viral Marketing Committee

NAMA

Origin Trip Organizers & Coffee Educators Trade Show Sponsor

CQI

Women’s Leadership Program Graduate

Licensed Q-Grader Kerri Goodman

Board Member

15+ Years for Songbird Foundation, IWCA, Grounds for Health, Cup for Education & CoffeeTalk Foundation

Supporter of

Cafe Fememino, Coffee Kids, Cup for Education, Grounds for Health, IWCA, Rain Forest Alliance, and many more


Buyers Guide International Buyers Guide • Distributed at 16 Trade Major Shows and Conferences • Over 2000 listings, each verified for accuracy • The most complete and accurate Buyers Guide in the industry

Beverages YOUR BEVERAGE MENU

Editorial Calendar

Are You Out of Date?

Disposables

Single Serve

Know Your Options

Exploring the New Options

bonus distribution at :

bonus distribution at :

CUPS LIDS AND STRAWS, OH MY!

• • • • •

Intl Restaurant & Foodservice Show Coffee Fest (BALTIMORE) Natural Products Expo West NCA Annual Convention NAMA One Show

SINGLE SERVE SHOWDOWN

• SCA Global Specialty Coffee Expo (SEATTLE)

JANUARY

FEBRUARY

MARCH

APRIL

Packaging

Brewing

Giving Back

Roasting

How do You Wrap it up? bonus distribution at :

BREWING BROUHAHA

How to Get the Best Brew

The Annual Making a Difference Ezine

ROASTERS’ FOCUS

What’s New? What’s Hot?

• National Restaurant Show

bonus distribution at :

MAY

JUNE

JULY

AUGUST

Operations

Technology

Sustainability

Leadership

bonus distribution at :

bonus distribution at :

• International Motel/Hotel Restaurant Show (NYC) • NAMA Coffee, Water & Tea Show

Views and opinions from Industry leaders across the market segments on the past and future of the Specialty Coffee Industry.

OCTOBER

NOVEMBER

DECEMBER

RETAIL OPERATIONS

Enhancing Your Store Options bonus distribution at :

• Coffee Fest (LOS ANGELES) • PCCA Annual Conference

SEPTEMBER

• Coffee Fest (DENVER) • World Tea Expo • Summer Fancy Food Show

Keeping Up in a Rapidly Changing World • National Coffee Association Fall Coffee Summit

Profiling Non-Profit Organizations’ current projects that are making a difference in the Specialty Coffee World, and inviting our readers to show support.

Expanding Your Business While Protecting our World

bonus distribution at :

• Western Foodservice Show

The Annual State of the Industry Report


Testimonials

Buzz Chandler

Roger Stewart

Ron DeMiglio

Kerri, (the publisher) seems to know everyone in the industry, and is a tireless worker, who is always there for her clients. We feel is has been and will continue to be a very good on-going investment of our marketing dollars into the coffee and tea industry.

Kerri has great contacts in the coffee industry and has helped NAMA with business articles and research. Kerri is a good organizer and is great to work with.

In my 20 years of specialty coffee involvement, I have never seen a more tireless advocate for the independent coffee businessperson as well as the underrepresented elements of the coffee industry.

President, Asean Corporation

Vice President of Sales, Holiday House

Ron Hill

President, OTB Packaging, LLC

Rick Peyser

Senior Relationship Manager, LWR I had the opportunity to check out the Making a Difference issue. This is such terrific work, and gives me, and I’m sure other readers, real reasons for hope. It is so encouraging to read about the wonderful work that is taking place in our industry to support coffee farming families and communities. I am grateful for the support you guys have provided.

You offer ‘hands-free’ solutions to the small suppliers like OTB who are, for the most part, ‘unencumbered by subordinate staff!’ Your support is appreciated.

Linda Smithers Director, Daterra

Dependable, fair, creative—a person who provides more value than expected when you work with her. Kerri has a skill set that is rare.

President, EkoBrew Brands


CoffeeTalk Media Publications

ctMAGAZINE

ctNEWS

coffeetalk . com

coffeetalk . com / news

Print Ad rates start at $325 monthly • Monthly Magazine in Print and Digital Flipbook • Read by Roasters, Retailers, and Allied Vendors in over 70 countries • Succinct & Relevant Industry News & Features • Respected Editorial Covering the Entire Supply Chain for more than 20 Years

Banner Ad rates start at $325 monthly • Essential Daily Source of Coffee News Online • 7,000+ Opted-In Industry Subscribers • Banner Advertisements starting at just $325/month


Buyers Guide 2018 INTERNATIONAL

Used by over 50,000 Buyers

The most complete and accurate listing of vendors and suppliers to coffee houses, restaurants, foodservice, and coffee service operators in the world.

Searchable Online

Printed

Get Listed Free

Updated every 24 hours, we have thousands of listings in over 100 different categories Search by name, city, state, category, or any combination.

Printed every January, mailed to roaster, retailer and industry buyers and distributed at industry trade shows around the world.

It's free to get listed, as long as your company sells to other companies. Click the link above and get your free listing today!

yellowpages.coffeetalk.com

and mailed every January

coffeetalk.com/submit-listing


Full Page

1/ 2

1x $3325 3x $3165 6x $2845 12x $2725

1x $2325 3x $2215 6x $1995 12x $1675

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1x $1775 3x $1682 6x $1527 12x $1324

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147 Square Inches

CALL FOR COVER PLACEMENTS

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17.63 Square Inches

Page

Print Rate Card

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12.93 Square Inches

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35.91 Square Inches

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9.49 Square Inches

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26.67 Square Inches

AllStar Tools 17.63 Square Inches

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(NET RATE)

(NET RATE)

294 Square Inches

294 Square Inches

or email for a list of Current Specials

Kerri Goodman Publisher

206.795.4471 kerri@coffeetalk.com


FOR MONTHLY SPECIALS, EMAIL KERRI@COFFEETALK.COM

Full Page

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Contact Email

Publications

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Subscribe

coffeetalk.com/yellowpages

Kerri Goodman | Publisher/Owner

coffeetalk.com/subscribe

Back Issues

coffeetalk.com/back-issues Mailing Address:

25525 77th Ave SW Vashon, WA 98178

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coffeetalkmag FEATHER Thank you for supporting us!

CoffeeTalk 2018 Media Kit  

Everything you need to know about CoffeeTalk's operations in 2018.