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Tips on How to Go about Hiring Online Search Engine Optimisation Consultants SEO (search engine optimisation) is the most effective website and blog promotion strategies. SEO involves optimising a website so that it gets a high rank like PageRank on Google. All efforts are aimed at ensuring that the website or blog appears in the first page of SERPs (search engine results pages). Search engine optimisation consultants are important in your SEO campaign since they will guide you on the dos and don’ts of SEO. The consultants will do pre-optimisation like keyword research, on-page optimisation like internal link building and content generation, on-site optimization like article syndication, and measurement and reporting. Advances in technology have made it possible for you to get an SEO consultant from anywhere in the world. This means you are more likely to get a good deal since you will compare a lot more options. You should, however, not settle for the first SEO consultant you come across. There are a number of important considerations that you should make if you are to get a good consultant. Consider the specific requirements of your business since different consultants have different services. There are several things you should, however, never compromise on. Go for a consultant who focuses on site structure, URLs, navigation, internal linking, crawl depth, file size, server performance, scripts and W3C validation when doing on-site optimization. Go for a consultant who focuses on article syndication, blogosphere interaction, cross-referencing for link strengthening, complementary websites, industry-specific and general information sources, online PR campaigns, social networking and social bookmarking. Ensure that the consultant has the tools needed in SEO such as keyword research tools. Check the reliability and the credibility of the SEO consultant. You could do this by reading independent reviews, by seeking recommendations from people you know, by checking with consumer protection agencies and by joining discussion forums. Go for a consultant who has been trained in an accredited institution and one who has several years of experience. A good consultant is one who is available around the clock, one who does not have too much on his/her in-tray and one who only seeks full compensation if you are able to achieve success with your SEO campaign. The best place to get search engine optimisation consultants is in Internet marketing agencies. Going for a consultant who is part of an agency ensures there are no credibility and reliability issues. Such consultants will also help you with services related to SEO such as payper-click (PPC) advertising and email marketing. Reviewed websites: