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ªÂÙ·Ù˘¯È·Î¿ ΔƒπΔ∏ 31 π∞¡√À∞ƒπ√À 2012

® ∂¶πª∂§∂π∞ | ª∞ƒπ¡∞ ¶∂Δƒ√¶√À§√À

¢È·‚¿ÛÙÂ

¶ÔÈ· Â›Ó·È Ù· ÎÔÚ˘Ê·›· ªμ∞ ÙÔ˘ ÎfiÛÌÔ˘ ■ ™ÂÏ›‰Â˜ 40-41

∏£π∫∏ Δ· «ÎÔÈÓˆÓÈο ¢·›ÛıËÙ·» ÚÔÁÚ¿ÌÌ·Ù· ·ÔÙÂÏÔ‡Ó Ì›· ÈÛ¯˘Ú‹ ·ÁÎfiÛÌÈ· Ù¿ÛË

√¢∏°√™ Δ· ÂÏÏËÓÈο ª¶™ ÚÔÛʤÚÔ˘Ó Â·ÚΛ˜ Î·È ·ÍÈfiÈÛÙ˜ ÛÔ˘‰¤˜

∂ƒ°∞§∂π∞ ™ÂÚÊ¿ÚÔÓÙ·˜ ÛÙÔ ªμ∞ blogging

To MBA or not to MBA ∞Ó Ë ·¿ÓÙËÛË ÛÙËÓ ÂÚÒÙËÛË «Ó· ÂÈϤ͈ ÁÈ· ÙȘ ÛÔ˘‰¤˜ ÌÔ˘ ¤Ó· ªμ∞ ‹ fi¯È;» Â›Ó·È ·˘ıfiÚÌËÙ· «Ó·È» - ÁÈ·Ù› ÙÔ ªμ∞ ı· Û ¿ÂÈ «·¢ı›·˜ ÛÙËÓ ÎÔÚ˘Ê‹» - ÔÈÔÈ Â›Ó·È ·Ï‹ıÂÈ· ÔÈ ÛˆÛÙÔ› ÏfiÁÔÈ ÁÈ· Ó· ÚÔ¯ˆÚ‹ÛÂÈ Î·Ó›˜ Û ̛· Ù¤ÙÔÈ· ÂÈÏÔÁ‹ Î·È ÔÈÔÈ ÔÈ Ï¿ıÔ˜; ∞ÏÏ¿ Î·È ÂÂȉ‹ ηӤӷ ªμ∞ ‰ÂÓ Â›Ó·È ›‰ÈÔ Ì ÙÔ ¿ÏÏÔ, ÔÈÔ Â›Ó·È ·˘Ùfi Ô˘ Ù·ÈÚÈ¿˙ÂÈ ÛÙËÓ Î¿ı ÂÚ›ÙˆÛË;

® Δ∏™ | Ãπ™Δπ¡∞™ μ∞™π§∞∫∏ Δ· ·Ú·¿Óˆ ÂÚˆÙ‹Ì·Ù· ÌÔÚ› Ó· ™ÙȘ 6 Î·È 7 ºÂ‚ÚÔ˘·Ú›Ô˘ Ô Economist ‰ÈÔÚÁ·ÓÒÓÂÈ ¤Ó· ‰È·‰ÈÎÙ˘·Îfi ÌÔÈ¿˙Ô˘Ó... Û·ÈÍËÚÈο, ˆÛÙfiÛÔ fi¯È ÌfiÓÔ ÁÂÁÔÓfi˜ Ì ٛÙÏÔ «Which MBA? Online Fair». ΔÔ ÁÂÁÔÓfi˜ ·˘Ùfi ‰›ÓÂÈ ÙËÓ ··Û¯ÔÏÔ‡Ó ÂηÙÔÌ̇ÚÈ· ÊÔÈÙËÙÒÓ Ô˘ ¢ηÈÚ›· ÛÙÔ˘˜ ÂӉȷÊÂÚfiÌÂÓÔ˘˜ Ó· ÂÈÛÎÂÊıÔ‡Ó ÂÈÎÔÓÈο ‰Âο‰Â˜ Û¯ÔÙ·Ï·Ó›˙ÔÓÙ·È ÁÈ· ÙÔ ·Ó Â›Ó·È ÛÔÊ‹ ÂÈÏÔÁ‹ Ϥ˜ ªμ∞ Î·È Ó· ·ÔÊ·Û›ÛÔ˘Ó ÔÈÔ ÚfiÁÚ·ÌÌ· ÙÔ˘˜ Ù·ÈÚÈ¿˙ÂÈ ÂÚÈÛÛfiÙÂÚÔ. ™ÙÔ ÂÈÎÔÓÈÎfi ÂÎıÂÛÈ·Îfi ÂÚ›ÙÂÚÔ Î¿ı ۯÔÏ‹˜ ˘¿Ú¯Ô˘Ó ÙÚÂȘ Ó· ·Ê‹ÛÔ˘Ó ÙË Ì¤¯ÚÈ ÙÒÚ· ηÚȤڷ ÙÔ˘˜ ‰˘Ó·ÙfiÙËÙ˜: ÀÔ‰Ô¯‹: ∂‰Ò ÌÔÚ›Ù ӷ ‰È·‚¿ÛÂÙ ÙÔ ÚÔÊ›Ï ÙÔ˘ ¶·ÓÂÈÛÙËÌ›Ô˘ Î·È Î·È Ó· ÚȯÙÔ‡Ó ÛÙËÓ Â›ÔÓË ‰ÔÎÈÌ·Û›· ÙÔ˘ Ó· ηÙ‚¿ÛÂÙÂ Ê˘ÏÏ¿‰È· Î·È ¿ÏϘ ‚·ÛÈΤ˜ ÏËÚÔÊÔڛ˜. ªÔÚ›Ù ӷ ÂÈÛÎÂÊı›Ù ÙËÓ ÈÛÙÔÛÂÏ›‰· ÙÔ˘ ¶·ÓÂÈÛÙËÌ›Ô˘, Ó· Á›ÓÂÙ ̤ÏÔ˜ ÙˆÓ ªμ∞ ·ÏÏ¿ Î·È ¤Ó· ÔÏfiÎÏËÚÔ ‰›ÎÙ˘Ô ÎÔÈÓˆÓÈÎÒÓ ‰ÈÎÙ‡ˆÓ ÙÔ˘ Î·È Ó· ‰È·‚¿ÛÂÙ ٷ fiÛ· ¤¯Ô˘Ó ÁÚ·Ê› ÁÈ’ ·˘Ùfi. ÂÓË̤ڈÛ˘ Î·È ÚÔ‚ÔÏ‹˜ Ì ıÂÌ·ÙÈÎfi ΤÓÙÚÔ ÙË ‰È·‰Èηۛ· ÂÈÏÔÁ‹˜ ªμ∞ ™À¡∂Ã∂π∞ ™Δ∏ ™∂§. 34


ƒÂÔÚÙ¿˙ To MBA or not to MBA ™À¡∂Ã∂π∞ ∞¶√ Δ∏ ™∂§. 33

√ÎÙÒ Î·ÏÔ› ÏfiÁÔÈ ÁÈ· Ó· ÛÔ˘‰¿ÛÂÈ Î¿ÔÈÔ˜ ªμ∞ Chat room: ªÂ ÙËÓ Â›ÛÔ‰Ô Û ·˘Ùfi ÙÔ ‰ˆÌ¿ÙÈÔ, ı· ¤¯ÂÙ ÙË ‰˘Ó·ÙfiÙËÙ· Ó· Û˘ÓÔÌÈÏ‹ÛÂÙ Ì ̤ÏË Ù˘ ÎÚÈÙÈ΋˜ ÂÈÙÚÔ‹˜, ·fiÊÔÈÙÔ˘˜, ηıËÁËÙ¤˜ Î·È ÊÔÈÙËÙ¤˜ Û ÔÌ¿‰· ‹ one-on-one Û˘˙‹ÙËÛË. ¶ÔÏ˘Ì¤Û·: ™ÙÔÓ ¯ÒÚÔ ÙˆÓ ÔÏ˘Ì¤ÛˆÓ ÌÔÚ›Ù ӷ ‰Â›Ù ‚›ÓÙÂÔ Î·È Ó· ÂÚÈËÁËı›Ù ÛÙȘ ʈÙÔÁڷʛ˜ ÙÔ˘ οı ¶·ÓÂÈÛÙËÌ›Ô˘.

¢È·‰Ú·ÛÙÈο ÛÂÌÈÓ¿ÚÈ· ∞ÚÎÂÙ¿ ˙ˆÓÙ·Ó¿ «webinars» ı· Ú·ÁÌ·ÙÔÔÈËıÔ‡Ó Ì¤Û· ÛÙÔ ‰È‹ÌÂÚÔ. Δ· ÂÓ ÏfiÁˆ ‰È·‰ÈÎÙ˘·Î¿ ÛÂÌÈÓ¿ÚÈ· ‰ÈÂÓÂÚÁÔ‡ÓÙ·È ·fi ̤ÏË ÙˆÓ ÎÚÈÙÈÎÒÓ ÂÈÙÚÔÒÓ, ÎÔÛÌ‹ÙÔÚ˜, ηıËÁËÙ¤˜ Î·È Û˘ÓÙ¿ÎÙ˜ ÙÔ˘ Economist, ÚÔÛʤÚÔÓÙ·˜ Ì›· ÍÂÓ¿ÁËÛË ÛÙ· ÂȉÈο ÚÔÁÚ¿ÌÌ·Ù· Î·È ÙËÓ ÂÌÂÈÚ›· MBA. ∂ÈϤÔÓ ı· ¤¯ÂÙ ÙË ‰˘Ó·ÙfiÙËÙ·: ● ∞ÔÛÙÔÏ‹˜ ‚ÈÔÁÚ·ÊÈÎÔ‡ ÛËÌÂÈÒÌ·-

ÙÔ˜. ΔÔ ‚ÈÔÁÚ·ÊÈÎfi Û·˜ ı· Â›Ó·È ÔÚ·Ùfi Û fiÏÔ˘˜ ÙÔ˘˜ ÂÎÚÔÛÒÔ˘˜ ÙˆÓ ¶·ÓÂÈÛÙËÌ›ˆÓ Ô˘ Û˘ÌÌÂÙ¤¯Ô˘Ó ÛÙËÓ ¤ÎıÂÛË. ● ¶ÚfiÛ‚·Û˘ Û ÂÈϤÔÓ ÏËÚÔÊÔ-

ڛ˜ Û¯ÂÙÈο Ì ٷ ȉڇ̷ٷ ˘ÔÙÚÔÊÈÒÓ, ÙȘ ÎÚÈÙÈΤ˜ ÂÈÙÚÔ¤˜, ÙÔ˘˜ Û˘Ì‚Ô‡ÏÔ˘˜ ÚÔÂÙÔÈÌ·Û›·˜, Ù· MBA blogs Î.¿. ● ¡· ··ÓÙ‹ÛÙ Û ÌÂÚÈΤ˜ ÂÚˆÙ‹ÛÂȘ

ÁÈ· Ó· ‚Ú›Ù ٷ ¶·ÓÂÈÛÙ‹ÌÈ· Ô˘ Ù·ÈÚÈ¿˙Ô˘Ó ÂÚÈÛÛfiÙÂÚÔ Ì ÙȘ ÚÔÙÈÌ‹ÛÂȘ Û·˜. ¶ÂÚÈÛÛfiÙÂÚ˜ ÏËÚÔÊÔڛ˜ ÌÔÚ›Ù ӷ ·Ó·˙ËÙ‹ÛÂÙ ÛÙËÓ ·Ú·Î¿Ùˆ ËÏÂÎÙÚÔÓÈ΋ ‰È‡ı˘ÓÛË <http://registermbafair.whichmba.c om/?source=mbapodcaster>

Top MBA ΔÔ QS (<http://www.topmba.com>) Â›Ó·È ¤Ó· ·ÁÎfiÛÌÈÔ ‰›ÎÙ˘Ô ÛÙ·‰ÈÔ‰ÚÔÌ›·˜ Î·È ÂÎ·›‰Â˘Û˘ ÙÔ ÔÔ›Ô ÛÙfi¯Ô ¤¯ÂÈ Ó· Û˘Ó‰¤ÛÂÈ ÙËÓ ·ÁÎfiÛÌÈ· ÎÔÈÓfiÙËÙ· ˘Ô„‹ÊÈˆÓ Î·È ÊÔÈÙËÙÒÓ ªμ∞ Ì ٷ ÛËÌ·ÓÙÈÎfiÙÂÚ· ¶·ÓÂÈÛÙ‹ÌÈ· Î·È Èı·ÓÔ‡˜ ÂÚÁÔ‰fiÙ˜, fi¯È ÌfiÓÔ ‰È·‰ÈÎÙ˘·Î¿ ·ÏÏ¿ Î·È Ì¤Û· ·fi Û˘ÁÎÂÎÚÈ̤Ó˜ ÂΉËÏÒÛÂȘ. ΔÔ QS World MBA Tour Â›Ó·È Ë ÈÔ ‰È¿ÛËÌË ¤ÎıÂÛË MBA ÛÙÔÓ ÎfiÛÌÔ Î·È Â›Ó·È È‰·ÓÈÎfi ÁÈ· ÔÔÈÔÓ‰‹ÔÙ ı¤ÏÂÈ Ó· ÍÂÎÈÓ‹ÛÂÈ ÛÔ˘‰¤˜ ªμ∞. ∫¿ı ¤ÎıÂÛË MBA ‰›ÓÂÈ ÙËÓ Â˘Î·ÈÚ›· ÛÙÔ˘˜ ˘Ô„ËÊ›Ô˘˜ Ó· ÁÓˆÚ›ÛÔ˘Ó ÙȘ ηχÙÂÚ˜ Û¯ÔϤ˜ ‰ÈÔ›ÎËÛ˘ ÂȯÂÈÚ‹ÛÂˆÓ ·fi fiÏÔ ÙÔÓ ÎfiÛÌÔ. ∂ÈϤÔÓ, ÔÚÁ·ÓÒÓÂÙ·È Î·È ¤Ó· QS World

34

● °È· Ó· ·ÏÏ¿ÍÂÈ ÎÏ¿‰Ô. ● °È· Ó· ·ÏÏ¿ÍÂÈ ‰Ú·ÛÙËÚÈfiÙËÙ˜. ● °È· Ó· ·ÏÏ¿ÍÂÈ ÏÂÈÙÔ˘ÚÁ›· ‹ Ó· ‰È¢ڇÓÂÈ ÙÔ ‰›Ô ÙˆÓ ‰ÂÍÈÔÙ‹ÙˆÓ ÙÔ˘ (ÁÈ· ·Ú¿‰ÂÈÁÌ·

¤Ó·˜ Ì˯·ÓÈÎfi˜ Ô˘ ÂÈı˘Ì› Ó· ÂÔÙ‡ÂÈ ‰ÈÂıÓ‹ Û˘ÓÂÚÁ›·). ● °È· Ó· ·ÔÎÙ‹ÛÂÈ ÌÈ· ÎÔ˘ÏÙÔ‡Ú· Ì¿Ó·Ù˙ÌÂÓÙ ˘„ËÏÔ‡ ÂÈ¤‰Ô˘ Î·È Ó· ÂÍÂÏ›ÍÂÈ ÙËÓ Î·-

ÚȤڷ ÙÔ˘. ● °È· Ó· ·ÓÔ›ÍÂÈ ÙȘ fiÚÙ˜ Ù˘ Âȯ›ÚËÛ‹˜ ÙÔ˘ Û ‰ÈÂıÓ¤˜ Â›‰Ô. ● °È·Ù› ÛÎÔ‡ÂÈ Ó· ʇÁÂÈ ÛÙÔ Â͈ÙÂÚÈÎfi Î·È Î˘Ú›ˆ˜ ÚÔ˜ ÙȘ ÛηӉÈÓ·‚ÈΤ˜ ¯ÒÚ˜, ÙȘ

·ÁÁÏÔÛ·ÍÔÓÈΤ˜ ‹ ÙË °ÂÚÌ·Ó›·. ● °È· Ó· ‚ÂÏÙÈÒÛÂÈ ÙÔÓ ÌÈÛıfi ÙÔ˘. ● °È· Ó· ·Ó·Ù‡ÍÂÈ ¤Ó· ‰›ÎÙ˘Ô Â·ÊÒÓ Î·È Â·ÁÁÂÏÌ·ÙÈÎÒÓ Û¯¤ÛˆÓ.

∂ÍÈ Ï¿ıÔ˜ ÏfiÁÔÈ ÁÈ· Ó· ÛÔ˘‰¿ÛÂÈ Î¿ÔÈÔ˜ ªμ∞ ● ¡· οÓÂÈ ¤Ó· ªμ∞ ·Ï¿ ÁÈ· Ó· ÙÔ Î¿ÓÂÈ. ● ¡· οÓÂÈ ¤Ó· ªμ∞ ÁÈ· Ó· ÏÔ˘Ù›ÛÂÈ ÙÔ ‚ÈÔÁÚ·ÊÈÎfi ÙÔ˘ ÛËÌ›ˆÌ·. ● ¡· οÓÂÈ ¤Ó· ªμ∞ ·Ì¤Ûˆ˜ ÌÂÙ¿ ÙȘ ÛÔ˘‰¤˜ ÙÔ˘ ÁÈ· Ó· ÊÙ¿ÛÂÈ

ÁÚ‹ÁÔÚ· ÛÙËÓ «ÎÔÚ˘Ê‹».

Ì ÙËÓ ÂÍÂȉ›Î¢ÛË. ™ÙËÓ ·Ú·Î¿Ùˆ ËÏÂÎÙÚÔÓÈ΋ ‰È‡ı˘ÓÛË ÌÔÚ›Ù ӷ ÂÈÛÎÂÊÙ›Ù ÙË Ï›ÛÙ· ÁÈ· ÙÔ 2012: <http://www.topmba.com/mbarankings>. √È Ï›ÛÙ˜ ÔÈΛÏÏÔ˘Ó fiÛÔ ÔÈΛÏÏÔ˘Ó Î·È Ù· ªμ∞ ·ÏÏ¿ Î·È ÔÈ ÔÚÁ·ÓÈÛÌÔ› ·fi ÙÔ˘˜ ÔÔ›Ô˘˜ ÚÔ¤Ú¯ÔÓÙ·È. ∂Ó‰ÂÈÎÙÈο, ÙÔ πÓÛÙÈÙÔ‡ÙÔ ∞ÛÂÓ ÙÔ ÔÔ›Ô ÚÔˆı› ÙËÓ ËıÈ΋ ÛÙÔÓ ¯ÒÚÔ ÙˆÓ ÂȯÂÈÚ‹ÛÂˆÓ Î·È Ù˘ ËÁÂÛ›·˜, ‰ËÌÔÛȇÂÈ ÙË ‰È΋ ÙÔ˘ Ï›ÛÙ·, Ë ÔÔ›· ‚·Û›˙ÂÙ·È ÛÙÔ Î·Ù¿ fiÛÔ Ë Î¿ı ۯÔÏ‹ ‰ÈÔ›ÎËÛ˘ ÂȯÂÈÚ‹ÛÂˆÓ ‰È‰¿ÛÎÂÈ ÙÔ˘˜ ÊÔÈÙËÙ¤˜ MBA Ó· ÂÍÂÙ¿˙Ô˘Ó ÙȘ ÎÔÈÓˆÓÈΤ˜, ÂÚÈ‚·ÏÏÔÓÙÈΤ˜ Î·È ËıÈΤ˜ ÂÈÙÒÛÂȘ ÙˆÓ ·ÔÊ¿ÛÂˆÓ ÙˆÓ ÂȯÂÈÚ‹ÛˆÓ. ∏ Ï›ÛÙ· Â›Ó·È ‰È·ı¤ÛÈÌË Â‰Ò: http://www.beyondgreypinstripes.or g/rankings/index.cfm.

● ¡· οÓÂÈ ¤Ó· ªμ∞ ÛÙÔ Ù¤ÏÔ˜ Ù˘ ηÚȤڷ˜ ÙÔ˘ (ÁÈ· ·Ú¿‰ÂÈÁÌ· ‡-

ÛÙÂÚ· ·fi Ì›· ·fiÏ˘ÛË). ∂›Ó·È ÚÔÙÈÌfiÙÂÚÔ Ó· ÂÈϤÍÂÈ Ì›· ÈÔ Û‡ÓÙÔÌË Î·È ÈÔ ÏÂÈÙÔ˘ÚÁÈ΋ ÌÂÙÂÎ·›‰Â˘ÛË. ● ¡· οÓÂÈ ¤Ó· ªμ∞ ÁÈ· Ó· Í·Ó·‰ÒÛÂÈ ‰˘Ó·ÌÈ΋ Û ̛· ηÚȤڷ Ô˘ Êı›ÓÂÈ: ΔÔ ªμ∞ ‰ÂÓ Â›Ó·È Ì·ÁÈÎfi Ú·‚‰› ÁÈ· Ó· ·ÔÁÂȈı› Ì›· ÛÙ¿ÛÈÌË ÛÙ·‰ÈÔ‰ÚÔÌ›·... ● ¡· οÓÂÈ ¤Ó· ªμ∞ ÁÈ· Ó· ÎÂÚ‰›ÛÂÈ ÔÏÏ¿ ¯Ú‹Ì·Ù· Ôχ ÁÚ‹ÁÔÚ·. ΔÔ MBA, ·Ó ‰ÂÓ Û˘Óԉ‡ÂÙ·È ·fi ¤Ó· ÛÙ·ıÂÚfi Û¯¤‰ÈÔ ÛÙ·‰ÈÔ‰ÚÔÌ›·˜, ‰ÂÓ ı· ÚÔÛı¤ÛÂÈ ÂηÙÔÌ̇ÚÈ· ÛÙÔÓ ÙÚ·Â˙ÈÎfi ÏÔÁ·ÚÈ·ÛÌfi ˆ˜ ‰È¿ Ì·Á›·˜! (·fi ÙÔ WÔrld MBA Tour)

ΔÔ QS Â›Ó·È ¤Ó· ·ÁÎfiÛÌÈÔ ‰›ÎÙ˘Ô ÛÙ·‰ÈÔ‰ÚÔÌ›·˜, ÙÔ ÔÔ›Ô ÛÙfi¯Ô ¤¯ÂÈ Ó· Û˘Ó‰¤ÛÂÈ ÙËÓ ·ÁÎfiÛÌÈ· ÎÔÈÓfiÙËÙ· ˘Ô„ËÊ›ˆÓ Î·È ÊÔÈÙËÙÒÓ ªμ∞ Ì ٷ ÛËÌ·ÓÙÈÎfiÙÂÚ· ·ÓÂÈÛÙ‹ÌÈ·, ηıÒ˜ Î·È Ì Èı·ÓÔ‡˜ ÂÚÁÔ‰fiÙ˜ Executive MBA Tour, ÙÔ ÔÔ›Ô ·¢ı‡ÓÂÙ·È ÂȉÈο Û fiÛÔ˘˜ ÛÙÔ¯Â‡Ô˘Ó Û Executive MBA. ΔÔ QS World MBA Tour Ù·Íȉ‡ÂÈ Û 70 fiÏÂȘ Î·È 39 ¯ÒÚ˜, ÂÈÙÚ¤ÔÓÙ·˜ Û ¿Óˆ ·fi 50.000 ˘Ô„ËÊ›Ô˘˜ MBA Ó· Û˘Ó·ÓÙËıÔ‡Ó ÚfiÛˆÔ Ì ÚfiÛˆÔ Ì ηχÙÂÚ˜ Û¯ÔϤ˜ ‰ÈÔ›ÎËÛ˘ ÂȯÂÈÚ‹ÛÂˆÓ ÙÔ˘ ÎfiÛÌÔ˘.

√È Ï›ÛÙ˜ Ì ٷ ηχÙÂÚ· ªμ∞ ΔÔ QS ‰ËÌÔÛȇÂÈ, Â›Û˘, οı ¯ÚfiÓÔ Ì›· Ï›ÛÙ· Ì ÙȘ ηχÙÂÚ˜

Û¯ÔϤ˜ ‰ÈÔ›ÎËÛ˘ ÂȯÂÈÚ‹ÛˆÓ. ΔÔ QS Global 200 Business Schools Report ÙÔÔıÂÙ› Ù· ªμ∞ Ì ‚¿ÛË ÙËÓ ¤Ú¢ӷ Ô˘ Á›ÓÂÙ·È Û ·ÎÏÔ˘˜ ÂÚÁÔ‰ÔÙÒÓ ·Ó¿ÏÔÁ·

ΔƒπΔ∏ 31 π∞¡√À∞ƒπ√À 2012

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ΔÔ ™øª∞ √ƒ∫øΔø¡ ∂§∂°∫Δø¡ §√°π™Δø¡ ∫∞π Δ√ ™øª∞ √ƒ∫øΔø¡ §√°π™Δø¡ ∂Ã√À¡ π¢ƒÀ™∂π Δ√ π¡™ΔπΔ√ÀΔ√ ∂∫¶∞π¢∂À™∏™ ™øª∞Δ√™ √ƒ∫øΔø¡ ∂§∂°∫Δø¡ §√°π™Δø¡ (π∂™√∂§) Ì ÛÎÔfi ÙËÓ ∂·ÁÁÂÏÌ·ÙÈ΋ ªÂÙ·Ù˘¯È·Î‹ ∫·Ù¿ÚÙÈÛË Î·È ∂ÈÌfiÚʈÛË, ÙˆÓ ªÂÏÒÓ ÙÔ˘ Î·È ™ÙÂϯÒÓ ∂ȯÂÈÚ‹ÛˆÓ. ΔÔ π∂™√∂§ , ÙÔ ÔÔ›Ô ÂÈÛ¤Ú¯ÂÙ·È ÛÙÔ 15Ô ¤ÙÔ˜ ÂÈÙ˘¯Ô‡˜ ÏÂÈÙÔ˘ÚÁ›·˜ ÙÔ˘, ·Ú¤¯ÂÈ ‰ÈÂÙ‹ ªÂÙ·Ù˘¯È·Î‹ ∂·ÁÁÂÏÌ·ÙÈ΋ ∫·Ù¿ÚÙÈÛË Î·È ∂ÈÌfiÚʈÛË ÛÙÔ˘˜ Ù˘¯ÈÔ‡¯Ô˘˜ ∞ÓˆÙ¿ÙˆÓ ∂Î·È‰Â˘ÙÈÎÒÓ π‰Ú˘Ì¿ÙˆÓ (∞∂π) Î·È Δ¯ÓÔÏÔÁÈÎÒÓ ∂Î·È‰Â˘ÙÈÎÒÓ π‰Ú˘Ì¿ÙˆÓ (Δ∂π) Ô˘ ÚÔÔÚ›˙ÔÓÙ·È Á È · Ù Ô Â Ï Â Á Î Ù ÈÎfi Î·È ÏÔÁÈÛÙÈÎfi Â¿ÁÁÂÏÌ· ✦ Á È · Û Ù Â Ï ¤ ¯ Ë Â ȯÂÈÚ‹ÛÂˆÓ Î·È ÔÚÁ·ÓÈÛÌÒÓ ✦ ÛÙ· ·ÓÙÈΛÌÂÓ· Ù˘ ∂º∞ƒª√™ª∂¡∏™ ∂§∂°∫Δπ∫∏™ Î·È §√°π™Δπ∫∏™ ΔÔ ‰ÈÂÙ¤˜ ÌÂÙ·Ù˘¯È·Îfi ÚfiÁÚ·ÌÌ· ÙÔ˘ π∂™√∂§ ·Ó·Ê¤ÚÂÙ·È, ΢ڛˆ˜, ÛÙËÓ ∂Ê·ÚÌÔṲ̂ÓË §ÔÁÈÛÙÈ΋ Î·È ∂ÏÂÁÎÙÈ΋ Î·È ÂÚÈÏ·Ì‚¿ÓÂÈ fiÏ· Ù· ÁÓˆÛÙÈο ·ÓÙÈΛÌÂÓ· ÙˆÓ Â·ÁÁÂÏÌ·ÙÈÎÒÓ ÂÍÂÙ¿ÛˆÓ, Ô˘ ÔÚ›˙ÔÓÙ·È ÛÙÔ ¿ÚıÚÔ 8 ÙÔ˘ ¡. 3693/2008 ηْ ÂÊ·ÚÌÔÁ‹ Ù˘ Ô‰ËÁ›·˜ 2006/43 ∂.∫., ÁÈ· ÙËÓ ·fiÎÙËÛË Ù˘ Â·ÁÁÂÏÌ·ÙÈ΋˜ ¿‰ÂÈ·˜ ÙÔ˘ √ÚΈÙÔ‡ ∂ÏÂÁÎÙ‹ §ÔÁÈÛÙ‹ (ÓfiÌÈÌÔ˘ ÂÏÂÁÎÙ‹). ™˘ÓÂÒ˜, ÔÈ ·fiÊÔÈÙÔÈ ÙÔ˘ π∂™√∂§, ¤¯ÔÓÙ˜ Î·È ÙËÓ ··ÈÙÔ‡ÌÂÓË ÂÏÂÁÎÙÈ΋ ÚÔ¸ËÚÂÛ›·, ·ÔÎÙÔ‡Ó Î·È ÙËÓ ¿‰ÂÈ· ·Û΋Ûˆ˜ ÙÔ˘ Â·ÁÁ¤ÏÌ·ÙÔ˜ ÙÔ˘ √ÚΈÙÔ‡ ∂ÏÂÁÎÙ‹ §ÔÁÈÛÙ‹.

✦ ΔÔ π∂™√∂§ ÛÙÔ Ï·›ÛÈÔ Û˘ÓÂÚÁ·Û›·˜ Ì ÙËÓ ŒÓˆÛË √ÚΈÙÒÓ §ÔÁÈÛÙÒÓ ∞ÁÁÏ›·˜ Association of Chartered Certified Accountants

(ACCA), ‰›ÓÂÈ ÙË ‰˘Ó·ÙfiÙËÙ· ÛÙÔ˘˜ ·ÔÊÔ›ÙÔ˘˜ ÙÔ˘ Ó· ·ÔÎÙ‹ÛÔ˘Ó Î·È ÙÔÓ Â·ÁÁÂÏÌ·ÙÈÎfi Ù›ÙÏÔ ÙÔ˘ ACCA ÂÍÂÙ·˙fiÌÂÓÔÈ ÌfiÓÔ ÛÙ· ¤ÓÙ (5) ÙÂÏÂ˘Ù·›· Ì·ı‹Ì·Ù· ÙÔ˘ ÊÔÚ¤· ·˘ÙÔ‡. ∂›Û˘, ÛÙÔ Ï·›ÛÈÔ Ù˘ Û˘ÓÂÚÁ·Û›·˜ ·˘Ù‹˜, fiÛÔÈ ÂӉȷʤÚÔÓÙ·È ÌÔÚÔ‡Ó Ó· Û˘ÌÌÂÙ¿Û¯Ô˘Ó ÛÙÔ ÎÔÈÓfi ÚfiÁÚ·ÌÌ· ÂÍÂÙ¿ÛÂˆÓ <<JES>> ηÈ, ·ÊÔ‡ ÂÍÂÙ·ÛıÔ‡Ó ÂÈÙ˘¯Ò˜ ÛÙËÓ ∂ÏÏËÓÈ΋ ÁÏÒÛÛ· Ù· Ì·ı‹Ì·Ù· Ô˘ Û¯ÂÙ›˙ÔÓÙ·È Ì ÙÔ ‰›Î·ÈÔ ÂÙ·ÈÚÂÈÒÓ Î·È ÙË ÊÔÚÔÏÔÁÈ΋ ÓÔÌÔıÂÛ›· Î·È ÛÙËÓ ∞ÁÁÏÈ΋ ÁÏÒÛÛ· Ù· ˘fiÏÔÈ· Ì·ı‹Ì·Ù· ÙÔ˘ ACCA, Ó· Á›ÓÔ˘Ó Ù·˘Ùfi¯ÚÔÓ· οÙÔ¯ÔÈ ÙÔ˘ Â·ÁÁÂÏÌ·ÙÈÎÔ‡ Ù›ÙÏÔ˘ Î·È ÙˆÓ ‰˘Ô ÊÔÚ¤ˆÓ π∂™√∂§ Î·È ACCA. ∞˘Ùfi ÙÔ ÎÔÈÓfi Û¯‹Ì· ÂÍÂÙ¿ÛÂˆÓ ¤¯ÂÈ ÙËÓ ¤ÁÎÚÈÛË Ù˘ ÂÏÏËÓÈ΋˜ Ú˘ıÌÈÛÙÈ΋˜ ·Ú¯‹˜ – ∂§Δ∂. ™˘ÓÂÒ˜ fiÛÔÈ ÔÏÔÎÏËÚÒÛÔ˘Ó ÂÈÙ˘¯Ò˜ ÙȘ ÂÍÂÙ¿ÛÂȘ ÙÔ˘˜ JES ÈηÓÔÔÈÔ‡Ó ÙȘ ··ÈÙ‹ÛÂȘ ÙˆÓ Â·ÁÁÂÏÌ·ÙÈÎÒÓ ÂÍÂÙ¿ÛÂˆÓ ÁÈ· ÙËÓ ·Ó·ÁÓÒÚÈÛ‹ ÙÔ˘˜ ˆ˜ √ÚΈÙÔ› ∂ÏÂÁÎÙ¤˜ §ÔÁÈÛÙ¤˜ (¡fiÌÈÌÔÈ ∂ÏÂÁÎÙ¤˜) Û‡Ìʈӷ Ì ÙÔ ¡. 3693/2008.

✦ ΔÔ ∂£¡π∫√ ∫∞π ∫∞¶√¢π™Δƒπ∞∫√ ¶∞¡∂¶π™Δ∏ªπ√ ∞£∏¡ø¡ [∂∫¶∞], ÛÂ Û˘ÓÂÚÁ·Û›· Ì ÙÔ ™ÒÌ· √ÚΈÙÒÓ ∂ÏÂÁÎÙÒÓ §ÔÁÈ-

ÛÙÒÓ (™.√.∂.§) Û˘Ó¯›˙ÂÈ ÁÈ· ¤‚‰ÔÌË ¯ÚÔÓÈ¿ Ì ÂÈÙ˘¯›· ÙËÓ ˘ÏÔÔ›ËÛË ¶ÚÔÁÚ¿ÌÌ·ÙÔ˜ ªÂÙ·Ù˘¯È·ÎÒÓ ™Ô˘‰ÒÓ (MASTER) ÛÙËÓ ∂Ê·ÚÌÔṲ̂ÓË ∂ÏÂÁÎÙÈ΋ Î·È §ÔÁÈÛÙÈ΋. ΔÔ ∂∫¶∞ ¤¯ÂÈ Î¿ÓÂÈ ·Ô‰ÂÎÙfi ÙÔÓ ¯ÔÚËÁÔ‡ÌÂÓÔ ·fi ÙÔ π.∂.™.√.∂.§. Ù›ÙÏÔ ÛÔ˘‰ÒÓ Î·È ÌÂÙ¿ ·fi ÂÍÂÙ¿ÛÂȘ Û ÔÚÈṲ̂ӷ ÁÓˆÛÙÈο ·ÓÙÈΛÌÂÓ· , ·Ú¤¯ÂÈ ÙÔÓ Ù›ÙÏÔ MASTER ÛÙËÓ ∂Ê·ÚÌÔṲ̂ÓË §ÔÁÈÛÙÈ΋ Î·È ∂ÏÂÁÎÙÈ΋ Î·È ÛÙÔ˘˜ ·ÔÊÔ›ÙÔ˘˜ ÙÔ˘ π∂™√∂§.

✦ ΔÔ π∂™√∂§ ¤¯ÂÈ ˘ÔÁÚ¿„ÂÈ Û‡Ì‚·ÛË ÂÈÛÙËÌÔÓÈ΋˜ Û˘ÓÂÚÁ·Û›·˜ Ì ÙÔ ¶·ÓÂÈÛÙ‹ÌÈÔ ª·Î‰ÔÓ›·˜ Î·È ÙÔ Δ.∂.π. ∏Ú·ÎÏ›Ԣ ∫Ú‹Ù˘ Û ÚÔÁÚ¿ÌÌ·Ù· ÌÂÙ·Ù˘¯È·ÎÒÓ ÛÔ˘‰ÒÓ (Master) ÛÙËÓ ÂÊ·ÚÌÔṲ̂ÓË §ÔÁÈÛÙÈ΋ Î·È ∂ÏÂÁÎÙÈ΋ ÙˆÓ π‰Ú˘Ì¿ÙˆÓ ·˘ÙÒÓ. ™ÙÔ Ï·›ÛÈÔ Ù˘ Û˘ÓÂÚÁ·Û›·˜ ·˘Ù‹˜, ÂÈÛËÁËÙ¤˜ ÙÔ˘ π∂™√∂§ ‰È‰¿ÛÎÔ˘Ó ÔÚÈṲ̂ӷ ÁÓˆÛÙÈο ·ÓÙÈΛÌÂÓ· ÙˆÓ ÚÔÁÚ·ÌÌ¿ÙˆÓ ·˘ÙÒÓ Î·È ·Ú¤¯ÂÙ·È Û¯ÂÙÈÎfi ÂÎ·È‰Â˘ÙÈÎfi ˘ÏÈÎfi.

✦ ΔÔ π∂™√∂§ ¤¯ÂÈ Û˘ÌʈӋÛÂÈ Ó· Û˘ÓÂÚÁ·Ûı› Î·È Ì ÙÔ πÓÛÙÈÙÔ‡ÙÔ ∂Î·›‰Â˘Û˘ ∞ÁÁÏ›·˜ Î·È √˘·Ï›·˜ (I.C.A.EW). ✦ ΔÔ π∂™√∂§ ‰Ú·ÛÙËÚÈÔÔÈÂ›Ù·È Â›Û˘ Û ÂÈÛÙËÌÔÓÈΤ˜, ÔÈÎÔÓÔÌÈΤ˜ Î·È ÏÔÁÈÛÙÈΤ˜ ÂΉfiÛÂȘ, ηıÒ˜ Î·È ÛÙË ‰ÈÔÚÁ¿ÓˆÛË ÂÈÌÔÚʈÙÈ-

ÎÒÓ Î·È ÂÎ·È‰Â˘ÙÈÎÒÓ ÛÂÌÈÓ·Ú›ˆÓ Û ÛÙÂϤ¯Ë ‰ËÌÔÛ›ˆÓ ÔÚÁ·ÓÈÛÌÒÓ, ΔÚ·Â˙ÒÓ, ÌÂÁ¿ÏˆÓ ÂȯÂÈÚ‹ÛÂˆÓ Î.Ï.. ∂ȉÈÎfiÙÂÚ· ¤¯ÂÈ ·Ó·Ï¿‚ÂÈ ·fi ÙÔÓ ∞Ú›ÏÈÔ 2010 ÙËÓ ÂÈÌfiÚʈÛË ÛÙÂϯÒÓ ÙÔ˘ √ÈÎÔÓÔÌÈÎÔ‡ ™ÒÌ·ÙÔ˜ ÙÔ˘ °ÂÓÈÎÔ‡ ∂ÈÙÂÏ›Ԣ ™ÙÚ·ÙÔ‡ Î·È ·fi ÙÔ 2011 ÙÔ˘ °ÂÓÈÎÔ‡ ∂ÈÙÂÏ›Ԣ ¡·˘ÙÈÎÔ‡. ¶ÂÚÈÛÛfiÙÂÚ˜ ÏÂÙÔ̤ÚÂȘ ÛÙËÓ ÈÛÙÔÛÂÏ›‰· ÙÔ˘ ™ÒÌ·ÙÔ˜ √ÚΈÙÒÓ ∂ÏÂÁÎÙÒÓ §ÔÁÈÛÙÒÓ.

∞£∏¡∞: ∫·Ô‰ÈÛÙÚ›Ô˘ 28, 10682 ñ ΔËÏ. 210 38.91.400 ñ º·Í 210 38.25.159 Web site: www.soel.gr ñ e-mail: info@soel.gr £∂™™∞§√¡π∫∏: °È·ÓÓÈÙÛÒÓ 31 & ∫·Ú˘ÔʇÏÏË, 54627 ñ 2310 502980, Ê·Í: 2310 566387


∫·ÈÓÔÙÔÌ›· Δ· «ÎÔÈÓˆÓÈο ¢·›ÛıËÙ·» ªμ∞ ·ÔÙÂÏÔ‡Ó Ì›· Ôχ ÈÛ¯˘Ú‹ ·ÁÎfiÛÌÈ· Ù¿ÛË

™Ùfi¯Ô˜ Ë ËıÈ΋ ÙˆÓ ·˘ÚÈ·ÓÒÓ Ì¿Ó·Ù˙ÂÚ ® Δ∏™ | Ãπ™Δπ¡∞™ μ∞™π§∞∫∏ ∏ ·ÁÎfiÛÌÈ· ÔÈÎÔÓÔÌÈ΋ ÎÚ›ÛË ÙˆÓ ÙÂÏÂ˘Ù·›ˆÓ ÂÙÒÓ ¤ÊÂÚ ÛÙËÓ ÂÈÊ¿ÓÂÈ· ÙȘ ÎÔÈÓˆÓÈΤ˜ Î·È ÂÚÈ‚·ÏÏÔÓÙÈΤ˜ ÂÈÙÒÛÂȘ ÙˆÓ ÌË-ËıÈÎÒÓ Ú·ÎÙÈÎÒÓ ÙˆÓ ÂȯÂÈÚ‹ÛˆÓ. ∞Ô‰¤ÎÙ˘ Ù˘ ÎÚÈÙÈ΋˜ ·˘Ù‹˜ ¤ÁÈÓ ·Ó·fiÊ¢ÎÙ· Î·È ÔÏfiÎÏËÚÔ˜ Ô ÎfiÛÌÔ˜ ÙÔ˘ ªμ∞, ıˆÚÒÓÙ·˜ fiÙÈ ÔÈ Û¯ÔϤ˜ ‰ÈÔ›ÎËÛ˘ ÂȯÂÈÚ‹ÛÂˆÓ ·Ú·Ï›Ô˘Ó Ó· ‰È‰¿ÍÔ˘Ó ÛÙÔ˘˜ ÌÂÏÏÔÓÙÈÎÔ‡˜ Ì¿Ó·Ù˙ÂÚ ÙË ÛËÌ·Û›· Ù˘ ÂȯÂÈÚËÌ·ÙÈ΋˜ ËıÈ΋˜ Î·È ÙȘ ÂÈÙÒÛÂȘ ·fi ÙȘ ÌË ‚ÈÒÛÈ̘ Ú·ÎÙÈΤ˜ ÙÔ˘˜. øÛÙfiÛÔ Ë fiÏÔ Î·È ·˘Í·ÓfiÌÂÓË ÛËÌ·Û›· Ô˘ ·Ô‰›‰ÂÙ·È ÛÙËÓ ËıÈ΋ ÙˆÓ ÂȯÂÈÚ‹ÛÂˆÓ Î·È ÛÙËÓ ÂÙ·ÈÚÈ΋ ÎÔÈÓˆÓÈ΋ ¢ı‡ÓË (∂∫∂) ÛÙÔÓ ÎfiÛÌÔ ÙÔ˘ MBA, ‰ÂÓ Â›Ó·È Î¿ÙÈ ÙfiÛÔ Î·ÈÓÔ‡ÚÁÈÔ. ΔÔ πÓÛÙÈÙÔ‡ÙÔ ∞ÛÂÓ ÁÈ· ¿Óˆ ·fi Ì›· ‰ÂηÂÙ›· ‰ËÌÔÛȇÂÈ Ì›· ηٿٷÍË ÙˆÓ ÚÔÁÚ·ÌÌ¿ÙˆÓ ªμ∞ Ì ‚¿ÛË ÙË ‰È‰·Ûηϛ· Î·È ÚÔÒıËÛË Ù˘ ‚ȈÛÈÌfiÙËÙ·˜ ÛÙÔÓ ¯ÒÚÔ ÙˆÓ ÂȯÂÈÚ‹ÛˆÓ. «Δ· “ÎÔÈÓˆÓÈο ¢·›ÛıËÙ·” ªμ∞ ·ÔÙÂÏÔ‡Ó Ì›· Ôχ ÈÛ¯˘Ú‹ ·ÁÎfiÛÌÈ· Ù¿∫¤Ú‰Ô˜» Ô Î. ÛË», Û¯ÔÏÈ¿˙ÂÈ ÛÙÔ «∫ Lawrence Pratt, ηıËÁËÙ‹˜ μÈÒÛÈÌ˘ ∞Ó¿Ù˘Í˘ ÛÙÔ INCAE Business School ÛÙËÓ ∫fiÛÙ· ƒ›Î· Î·È ÂÈÛΤÙ˘ ηıËÁËÙ‹˜ ÛÙÔ Erasmus University ÛÙËÓ √ÏÏ·Ó‰›·. «™ÙȘ ·Ú¯¤˜ Ù˘ ‰ÂηÂÙ›·˜ ÙÔ˘ 1990, ¤Ó·˜ ÛËÌ·ÓÙÈÎfi˜ ·ÚÈıÌfi˜ Û¯ÔÏÒÓ MBA ÛÙȘ ∏¶∞ Î·È ·ÏÏÔ‡, ÂͤÊÚ·Û·Ó ·ÓËÛ˘¯›· ÁÈ· ÙÔ ÁÂÁÔÓfi˜ fiÙÈ Ù· ÂÚÈ‚·ÏÏÔÓÙÈο ı¤Ì·Ù· ·Ú·Ì¤ÓÔ˘Ó ¤Íˆ ·fi ÙËÓ ÂȯÂÈÚËÌ·ÙÈ΋ ÛÙÚ·ÙËÁÈ΋ Î·È Ù· ÚÔÁÚ¿ÌÌ·Ù· ÛÔ˘‰ÒÓ MBA. ∞˘Ùfi ¤ÁÈÓ ·Ì¤Ûˆ˜ ÌÂÙ¿ ÙË Û‡ÓÔ‰Ô ÎÔÚ˘Ê‹˜ ÙÔ˘ ƒ›Ô ÙÔ 1992, fiÙ·Ó ¤Ó·˜ ÛËÌ·ÓÙÈÎfi˜ ·ÚÈıÌfi˜ ·fi ÙÔ˘˜ ËÁ¤Ù˜ ÙˆÓ ÂȯÂÈÚ‹ÛÂˆÓ Ì›ÏËÛ·Ó Â˘ı¤ˆ˜ ÁÈ· ÙȘ ¢ı‡Ó˜ ÙˆÓ ÂȯÂÈÚ‹ÛÂˆÓ ÁÈ· ÙÔÓ ÂÓ ÏfiÁˆ ÚÔÛ·Ó·ÙÔÏÈÛÌfi ·ÏÏ¿ Î·È ÁÈ· ÙËÓ ·Ó¿ÁÎË ·ÏÏ·Á‹˜. ΔÔ ÚÒÙÔ ÌÂÁ¿Ï˘ Îϛ̷η˜ ÚfiÁÚ·ÌÌ· ‰ËÌÈÔ˘ÚÁ‹ıËΠ·fi ÙÔ πÓÛÙÈÙÔ‡ÙÔ ¢È·¯Â›ÚÈÛ˘ ¶ÂÚÈ‚¿ÏÏÔÓÙÔ˜ Î·È ∂ȯÂÈÚ‹ÛÂˆÓ ÛÙËÓ √˘¿ÛÈÓÁÎÙÔÓ. ∞Ó¤Ù˘Í ‰È‰·ÎÙ¤· ‡ÏË, ·Ó¤Ï˘Û case studies, ÊÈÏÔͤÓËÛ ‰ÈÂıÓ‹ Û˘Ó¤‰ÚÈ· Î·È ¿ÓÔÈÍ ÙÔÓ ‰ÚfiÌÔ ÁÈ· ÙÔ˘˜ ÂfiÌÂÓÔ˘˜. ∂Ó· ̤ÚÔ˜ ·˘ÙÔ‡ ÙÔ˘ πÓÛÙÈÙÔ‡ÙÔ˘ ÛÙË Û˘Ó¤¯ÂÈ· ¤ÁÈÓ ÙÔ World Resources Institute Î·È ·ÚÁfiÙÂÚ· ÂÍÂÏ›¯ıËΠÛÙÔ πÓÛÙÈÙÔ‡ÙÔ ∞ÛÂÓ. ∏ Ù¿ÛË Â›Ó·È Û›ÁÔ˘Ú· ÈÛ¯˘Ú‹ ÛÙȘ ∏¶∞, ÙËÓ ∂˘ÚÒË Î·È Û ¿ÏÏ· ̤ÚË ÙÔ˘ ÎfiÛÌÔ˘, fiˆ˜ ÛÙËÓ ∫ÂÓÙÚÈ΋ ∞ÌÂÚÈ΋, ÛÙÔ ªÂÍÈÎfi, ÛÙË ¡fiÙÈ· ∞ÊÚÈ΋ Î.Ï.».

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∏ Ï›ÛÙ· Ì ٷ 100 ÂÓ·ÏÏ·ÎÙÈο ªμ∞ ·fi ÙÔ πÓÛÙÈÙÔ‡ÙÔ ∞ÛÂÓ 1. Stanford Graduate School of Business USA 2. York University (Schulich) CANADA 3.IE University SPAIN 4. U of Notre Dame (Mendoza) USA 5. Yale School of Management USA 6. Northwestern University (Kellogg) USA 7. U of Michigan (Ross) USA 8. Cornell University (Johnson) USA 9. U of North Carolina (Kenan Flagler) USA 10. UC Berkeley (Haas) USA 11. GWU School of Business USA 12. ESADE Business School SPAIN 13. Columbia Business School USA 14. Prtland State U School of Business Admin. USA 15. U of Denver (Daniels) USA 16. Loyola U Chicago (GSB) USA 17. San Francisco State U College of Business USA 18. Wisconsin School of Business USA 19. Simons School of Management USA 20. Erasmus University (RSM) Netherlands 21. U of Colarado at Boulder (Leeds) USA 22. NYU (Stern) USA 23. Williamette University (Attkinson) USA 24. U of British Columbia (Sauder) CANADA 25. Duquesne University (Donahue) USA 26. Grifftith Business School AUSTRALIA 27. Colorado State University College of Business USA 28. McCombs School of Business, Univ. of Texas at Austin USA 29. ESMT GERMANY 30. U. of South Carolina (Moore) USA 31.U. of Navarra (IESE) SPAIN 32. Illinois State University College of Business USA 33. Monterey Institute of International Studies USA 34. Rutgers Business School USA 35. U. of Calcary (Haskayne) CANADA 36. The Wharton School, University of Pennsylvania USA 37. U. of Maryland (Smith) USA

38. Brandeis (Heller) USA 39. U. of San Diego School of Business Admin. USA 40. INSEAD FRANCE 41. U. of Jyvaskyla School of Business and Econ. FINLAND 42. Concordia (John Molson) CANADA 43. Vanderbilt (Owen) USA 44. Wake Forest (Babcock) USA 45. Nottingham University Business School UK 46. The Neeley School of Business at TCU USA 47. University of Exeter Business School UK 48. Melbourne Business School AUSTRALIA 49. Georgetown (McDonough) USA 50. Aberdeen Business School, Robert Gordon University UK 51. U. of New Mexico (Anderson) USA 52. Asian Institute of Management PHILIPINNES 53. U. of Colorado at Denver Business School USA 54. U. of Virginia (Darden) USA 55. The Ohio State University (Fisher) USA 56. UC Davis Graduate School of Management USA 57. Thunderbird School of Global Management USA 58. Bentley University (McCallum) USA 59. Kansas State U. College of Business Admin. USA 60. U. of Oregon (Lundquist) USA 61. USF St. Petersburg College of Business USA 62. U. of San Francisco School of Management USA 63. Case Western Reserve (Weatherhead) USA 64. Ashridge Business School UK 65. U. of Stellenbosch Business School SOUTH AFRICA 66. Babson (Olin) USA 67. Audencia Nantes School of Management FRANCE 68. Carnegie Mellon University (Tepper) USA 69. U. of Southern California (Marshall) USA 70. China Europe International Business School CHINA

71. U. of Pittsburgh (Katz) USA 72. Arizona State University (W.P. Carey) USA 73. Copenhagen Business School DENMARK 74. Georgia State University (Robinson) USA 75. Western Washington University (CBE) USA 76. Michigan Tech. School of Business and Econ. USA 77. CENTRUM Catolica PERU 78. Boston U. School of Management USA 79. Norwegian University of Life Sciences (UMB) NORWAY 80. Curtin U. of Technology (GSB) AUSTRALIA 81. Lamar University College of Business USA 82. Seattle University (Albers) USA 83. KAIST Business School USA 84. Villanova U. School of Business USA 85. Pepperdine University (Graziadio) USA 86. Clark U. Graduate School of Management USA 87. WHU - Otto Beisheim (SOM) GERMANY 88. Universidad de los Andes COLOMBIA 89. Oregon State U. College of Business USA 90. U. of Texas (Dallas) USA 91. Illinois Institute of Technology (Stuart) USA 92. U. of Detroit Mercy College of Business Admin. USA 93. Rice University (Jesse H. Jones) USA 94. U. of Vermont School of Business Admin. USA 95. Seattle Pacific U. School of Business and Econ. USA 96. U. of Glasgow Business School UK 97. EGADE Tecnologico de Monterrey MEXICO 98. La Trobe University (GSM) AUSTRALIA 99. Syracuse University (Whitman) USA 100. Panamericana (IPADE Business School) MEXICO

ΔƒπΔ∏ 31 π∞¡√À∞ƒπ√À 2012

KEP¢O™


¶Ú¿ÛÈÓ· ªμ∞ Î·È ·ÁÎfiÛÌÈ· ÔÈÎÔÓÔÌÈ΋ ÎÚ›ÛË √Ù·Ó ÙÔ 2008 ͤÛ·ÛÂ Ë ·ÁÎfiÛÌÈ· ÔÈÎÔÓÔÌÈ΋ ÎÚ›ÛË, ÔÈ Ì¿Ó·Ù˙ÂÚ ÙˆÓ ÈÔ ÈÛ¯˘ÚÒÓ ÂȯÂÈÚ‹ÛÂˆÓ ÂÈÎÚ›ıËÎ·Ó ˆ˜ ÎÂÚ‰ÔÛÎfiÔÈ Î·È «golden boys», ÂÓÒ ‹Úı·Ó ÛÙÔ Êˆ˜ Î·È ÔÈ ÎÔÈÓˆÓÈο Î·È ÂÚÈ‚·ÏÏÔÓÙÈο ·Ó‹ıÈΘ ‰Ú·ÛÙËÚÈfiÙËÙ¤˜ ÙÔ˘˜. «¶ÔÏÏÔ› ·fi ÙÔ˘˜ ÎÔÚ˘Ê·›Ô˘˜ ËÁ¤Ù˜ ÛÙÔÓ ÎfiÛÌÔ ÙˆÓ ÂȯÂÈÚ‹ÛÂˆÓ ·Í›˙ÂÈ Ó· ÂÈÎÚÈıÔ‡Ó Î·È ¤Ó· ̤ÚÔ˜ ÙÔ˘˜ ›Ûˆ˜ ı· ¤ÚÂ ·ÎfiÌË Î·È Ó· Ê˘Ï·ÎÈÛÙ›. ™˘ÌÂÚÈÏ·Ì‚·ÓÔÌ¤ÓˆÓ Î˘‚ÂÚÓËÙÈÎÒÓ ÛÙÂϯÒÓ Ô˘ ‰ÂÓ ¤Î·Ó·Ó ÙË ‰Ô˘ÏÂÈ¿ ÙÔ˘˜ Î·È ÔÏÏÒÓ Î·ıËÁËÙÒÓ ‰ÈÔ›ÎËÛ˘ ÂȯÂÈÚ‹ÛÂˆÓ Ô˘ ÂÈÎ‡ÚˆÓ·Ó ˆ˜ ·Ô‰ÂÎÙ¤˜ ÙÚÔÌÂÚ¤˜ Ú·ÎÙÈΤ˜», ÂÍËÁ› Ô Pratt Î·È Û˘Ó¯›˙ÂÈ: «∏ ‚ÈÒÛÈÌË ÛΤ„Ë Â›Ó·È Ì›· ··Ú·›ÙËÙË Û˘Óı‹ÎË ÁÈ· Ó· ÂÎÏ›„ÂÈ Ë ·ÓËıÈÎfiÙËÙ· ÛÙȘ ÂȯÂÈÚ‹ÛÂȘ ·ÏÏ¿ ‰ÂÓ Â›Ó·È ·ÚÎÂÙ‹. ¶ÚÔÛˆÈο Â›Ì·È ˘¤ÚÌ·¯Ô˜ ÙÔ˘ ªμ∞ fiÚÎÔ˘, Ô ÔÔ›Ô˜ ÙÂÏÂ˘Ù·›· Û˘˙ËÙÈ¤Ù·È ¤ÓÙÔÓ· Î·È ÛÙfi¯Ô˜ ÙÔ˘ Â›Ó·È Ó· ÂÈÛËÌÔÔÈËı› Ë ‰¤ÛÌ¢ÛË ÁÈ· ËıÈ΋ Û˘ÌÂÚÈÊÔÚ¿ ÛÙȘ ÂȯÂÈÚ‹ÛÂȘ, Ì ·ÓÙ›ÛÙÔÈ¯Ô ÙÚfiÔ fiˆ˜ ÔÈ

ÁÈ·ÙÚÔ› ‰›ÓÔ˘Ó ÙÔÓ fiÚÎÔ ÙÔ˘ πÔÎÚ¿ÙË ÚÈÓ ·Û΋ÛÔ˘Ó ÙËÓ ÂÈÛÙ‹ÌË ÙÔ˘˜». ∏ Giselle Weybrecht, ÌÂÙ¿ ·fi ·ÚÎÂÙ¿ ¯ÚfiÓÈ· Û˘ÓÂÚÁ·Û›·˜ Ì ÙÔÓ √∏∂ Û ˙ËÙ‹Ì·Ù· ‰ÈÂıÓÔ‡˜ ‚ȈÛÈÌfiÙËÙ·˜, ÙÔ 2005 ·ÔÊ¿ÛÈÛ ӷ ·Ú·ÎÔÏÔ˘ı‹ÛÂÈ ¤Ó· MBA ÛÙÔ London Business School ÁÈ· Ó· Ì¿ıÂÈ ÂÚÈÛÛfiÙÂÚ· Û¯ÂÙÈο Ì ÙÔ fiÛÔ ¤¯ÂÈ ÂËÚ¿ÛÂÈ Ë ıˆڛ· Ù˘ ‚ȈÛÈÌfiÙËÙ·˜ ÙÔÓ ÂȯÂÈÚËÌ·ÙÈÎfi ÙÔ̤·. ΔÔ ·Ú¯ÈÎfi Û¯¤‰ÈÔ ‹Ù·Ó Ó· ÂÊ·ÚÌfiÛÂÈ ÙË ıˆڛ· ·˘Ù‹ ÛÙȘ ÂÚÁ·Û›Â˜ Ù˘ ·ÏÏ¿ Î·È Û οÔÈ· Ú·ÁÌ·ÙÈ΋ ÂÙ·ÈÚ›· ÛÙËÓ ÔÔ›· Ó· ÚÔηϤÛÂÈ ‰È·ÚıÚˆÙÈΤ˜ ·ÏÏ·Á¤˜. øÛÙfiÛÔ, ·fi ÙËÓ ·Ú¯‹ Ù˘ ·Ú·ÎÔÏÔ‡ıËÛ˘ ÙÔ˘ ÚÔÁÚ¿ÌÌ·ÙÔ˜ Û˘ÓÂȉËÙÔÔ›ËÛ fiÙÈ ÔÈ ÊÔÈÙËÙ¤˜ ‰ÂÓ Â›¯·Ó ÂÎÙÂı› Â·ÚÎÒ˜ ÛÂ

μȈÛÈÌfiÙËÙ· Î·È ·ÂÈÊÔÚ›· ÛÙȘ ÂȯÂÈÚ‹ÛÂȘ ∏ ·ÂÈÊfiÚÔ˜ Î·È ‚ÈÒÛÈÌË ·Ó¿Ù˘ÍË Â›Ó·È ‰‡Ô fiÚÔÈ Ô˘ ¯ÚËÛÈÌÔÔÈÔ‡ÓÙ·È Ôχ Û˘¯Ó¿ ·fi ΢‚ÂÚÓ‹ÛÂȘ ·Ó¿ ÙÔÓ ÎfiÛÌÔ Î·È ·ÊÔÚÔ‡Ó ÛÙË ‰ËÌÈÔ˘ÚÁ›· ÔÈÎÔÓÔÌÈ΋˜ ·Ó¿Ù˘Í˘, ÚÔˆıÒÓÙ·˜ ·Ú¿ÏÏËÏ· ÙËÓ ÎÔÈÓˆÓÈ΋ ÈÛfiÙËÙ· Î·È Ï·Ì‚¿ÓÔÓÙ·˜ ˘fi„Ë Ù· fiÚÈ· ÙˆÓ Ê˘ÛÈÎÒÓ ÔÈÎÔÛ˘ÛÙËÌ¿ÙˆÓ Ù˘ °Ë˜ Û ÌÂÁ¿ÏÔ ‚¿ıÔ˜ ¯ÚfiÓÔ˘. √ÛÔÓ ·ÊÔÚ¿ ÛÙÔÓ ÎfiÛÌÔ ÙˆÓ ÂȯÂÈÚ‹ÛˆÓ, fiÔ˘ ÙÔ Î¤Ú‰Ô˜ Â›Ó·È ÙÔ ¤Ó· Î·È ÌÔÓ·‰ÈÎfi ηÓÔÓÈÛÙÈÎfi Ï·›ÛÈÔ ÛÙÔ ÔÔ›Ô ˘Ê›ÛÙ·Ù·È Ë ÏÂÈÙÔ˘ÚÁ›· ÙÔ˘˜, Â›Ó·È Ôχ ‰‡ÛÎÔÏÔ Ó· ‰Ôı› ÂÚÌËÓ›· ÁÈ· ÙÔ˘˜ ·ÓÙ›ÛÙÔÈ¯Ô˘˜ fiÚÔ˘˜. øÛÙfiÛÔ, ÚfiÎÂÈÙ·È ·ÎÚÈ‚Ò˜ ÁÈ· ÂȯÂÈÚ‹ÛÂȘ Ô˘ Â›Ó·È ÎÂÚ‰ÔÊfiÚ˜, Ì ·Ú¿ÏÏËÏË fï˜ ÊÚÔÓÙ›‰· ÁÈ· ÙËÓ ÔÈfiÙËÙ· ˙ˆ‹˜ Î·È ÂÚÁ·Û›·˜ ÙˆÓ ˘·ÏÏ‹ÏˆÓ Î·È fiÛˆÓ ÂÌϤÎÔÓÙ·È ÛÙËÓ ·Ï˘Û›‰· ·Ú·ÁˆÁ‹˜ ÂÓÒ Â›Ó·È Î·È ˘‡ı˘ÓÔÈ ‰È·¯ÂÈÚÈÛÙ¤˜ ÙÔ˘ Ê˘ÛÈÎÔ‡ ÂÚÈ‚¿ÏÏÔÓÙÔ˜. ªÂ ¿ÏÏ· ÏfiÁÈ· Ë ÎÔÈÓˆÓÈ΋ ¢·ÈÛıËÛ›· ÛÙȘ ÂȯÂÈÚ‹ÛÂȘ ÓÔÂ›Ù·È Û ÔÈÎÔÓÔÌÈÎfi, ÂÚÈ‚·ÏÏÔÓÙÈÎfi Î·È ÎÔÈÓˆÓÈÎfi Ï·›ÛÈÔ. ∫È ·Ó Ë ÂÈÎÚ·ÙÔ‡Û· ¿Ô„Ë ı¤ÏÂÈ ÙȘ ÎÔÈÓˆÓÈο Î·È ÂÚÈ‚·ÏÏÔÓÙÈο ·Ô‰ÂÎÙ¤˜ ÂȯÂÈÚËÌ·ÙÈΤ˜ Ú·ÎÙÈΤ˜ ˆ˜ ÔÈÎÔÓÔÌÈο ·Û‡ÌÊÔÚ˜, ÛÙËÓ Ú·ÁÌ·ÙÈÎfiÙËÙ· Ë ‚ÈÒÛÈÌË ÔÈÎÔÓÔÌ›· Â›Ó·È ·fiÏ˘Ù· ÎÂÚ‰ÔÊfiÚ·. ∏ Giselle Weybrecht Û˘ÁÁڷʤ·˜ ÙÔ˘ ‚È‚Ï›Ô˘ «The Sustainable MBA: The Manager’s Guide to Green Business» Ô˘ ÂΉfiıËΠÙÔ 2010 (www.thesustainablemba.com ) ÂÈÛËÌ·›ÓÂÈ ÛÙÔ «∫¤Ú‰Ô˜»: «À¿Ú¯Ô˘Ó

KEP¢O™ ΔƒπΔ∏ 31 π∞¡√À∞ƒπ√À 2012

·Ó¿ÏÔÁ· ı¤Ì·Ù· Î·È Â›¯·Ó Ôχ ÂÚÈÔÚÈṲ̂ÓË ÁÓÒÛË Ù˘ ¤ÓÓÔÈ·˜ Î·È Ò˜ ı· ÌÔÚÔ‡Û ·˘Ù‹ Ó· ÂÊ·ÚÌÔÛÙ› ÛÙȘ ‰È¿ÊÔÚ˜ ÂÙ·ÈÚ›˜. ∂ÙÛÈ, ‹Ú ÙËÓ ·fiÊ·ÛË Ó· ÁÚ¿„ÂÈ ¤Ó· ‚È‚Ï›Ô ÙÔ ÔÔ›Ô ÂÈÎÂÓÙÚÒÓÂÙ·È ÛÙÔ ÁÈ·Ù› Ë ‚ȈÛÈÌfiÙËÙ· ‰ÂÓ ·ÔÙÂÏ› ̤ÚÔ˜ Ù˘ ‰È‰·ÎÙ¤·˜ ‡Ï˘ Î·È ÙÈ ı· ÌÔÚÔ‡Û ӷ Á›ÓÂÈ ÁÈ· Ó· ·ÏÏ¿ÍÂÈ ·˘Ùfi. «ª›· ·fi ÙȘ ‰È·ÈÛÙÒÛÂȘ ÌÔ˘ ‹Ù·Ó fiÙÈ ÁÈ· Ó· ÊÙ¿ÛÔ˘Ó ÔÈ ·Ó·Áη›Â˜

ÏËÚÔÊÔڛ˜ Ú·ÁÌ·ÙÈο Û fiÏÔ˘˜ ÙÔ˘˜ ÊÔÈÙËÙ¤˜ Î·È fi¯È ÌfiÓÔ Û ·˘ÙÔ‡˜ Ô˘ ‹‰Ë ÂӉȷʤÚÔÓÙ·È ÁÈ· ·˘Ù¿ Ù· ı¤Ì·Ù·, Ú¤ÂÈ Ó· ÂÓۈ̷وıÔ‡Ó ÛÙËÓ ‡ÏË Ô˘ ‹‰Ë ‰È‰¿ÛÎÔÓÙ·È. ΔÔ ‚È‚Ï›Ô ·˘Ùfi ·ÔÙÂÏ› ÌÈ· ËÁ‹ Ô˘ ÛÙfi¯Ô ¤¯ÂÈ Ó· ÂÎ·È‰Â‡ÛÂÈ ÙËÓ ÂfiÌÂÓË ÁÂÓÈ¿ ÙˆÓ ËÁÂÙÒÓ ÙˆÓ ÂȯÂÈÚ‹ÛÂˆÓ ÁÈ· ÙÔ Ò˜ Ó· ¯ÚËÛÈÌÔÔÈÔ‡Ó ÙËÓ ¤ÓÓÔÈ· Ù˘ ·ÂÈÊÔÚ›·˜ Î·È Ù· ·ÓÙ›ÛÙÔȯ· “ÂÚÁ·Ï›·” Ì ÙÚfiÔ Ô˘ ¤¯ÂÈ ÓfiËÌ· ÙfiÛÔ ÁÈ· ÙËÓ Âȯ›ÚËÛË fiÛÔ Î·È ÁÈ· ÙÔÓ Ï·Ó‹ÙË», Û˘ÓÔ„›˙ÂÈ Ë Weybrecht.

ÌÂϤÙ˜ Ô˘ ‰Â›¯ÓÔ˘Ó fiÙÈ Î·Ù¿ ÙË ‰È¿ÚÎÂÈ· Ù˘ ÔÈÎÔÓÔÌÈ΋˜ ÎÚ›Û˘ Ù· Î¤Ú‰Ë ÙˆÓ ‚ÈÒÛÈÌˆÓ ÂȯÂÈÚ‹ÛÂˆÓ fi¯È ÌfiÓÔ ‰ÂÓ ÌÂÈÒıËηÓ, ·ÏÏ¿ Û ÔÏϤ˜ ÂÚÈÙÒÛÂȘ ·˘Í‹ıËηÓ. ¶ÔÏϤ˜ ÂȯÂÈÚ‹ÛÂȘ ¤¯Ô˘Ó ‹‰Ë ηٷϿ‚ÂÈ fiÛÔ ÛËÌ·ÓÙÈÎfi Â›Ó·È Ó· ‰È·ÌÔÚÊÒÛÔ˘Ó ·ÓÙ›ÛÙÔȯ· ÙË ÛÙÚ·ÙËÁÈ΋ ÙÔ˘˜ ÁÈ· ‰ÈÎfi ÙÔ˘˜ fiÊÂÏÔ˜». ™‡Ìʈӷ Ì ۯÂÙÈÎfi ¿ÚıÚÔ ÙÔ˘ Guardian», ÔÈ ÂȯÂÈÚ‹ÛÂȘ ÛÙÔ «G ∏ӈ̤ÓÔ μ·Û›ÏÂÈÔ ·ÓÙÈÌÂÙˆ›˙Ô˘Ó ϤÔÓ ˆ˜ ÚfiÎÏËÛË ÙËÓ ˘ÈÔı¤ÙËÛË ÈÔ ‚ÈÒÛÈÌˆÓ Ú·ÎÙÈÎÒÓ Î·ıÒ˜ ¤¯ÂÈ ˘ÔÏÔÁÈÛÙ› fiÙÈ Ì οÙÈ Ù¤ÙÔÈÔ ı· ÌÔÚÔ‡Û·Ó Ó· ÂÍÔÈÎÔÓÔÌ‹ÛÔ˘Ó Û˘ÓÔÏÈο ÂÚÈÛÛfiÙÂÚ· ·fi 55 ‰ÈÛ. ϛژ. ∫·È ·˘Ùfi ı· ÙÔ ÂÙ‡¯Ô˘Ó ÂÍ·ÛÊ·Ï›˙ÔÓÙ·˜ fiÙÈ ÔÈ ËÁ¤Ù˜ ÙˆÓ ÂȯÂÈÚ‹ÛÂˆÓ Î·È ÔÈ ÂÚÁ·˙fiÌÂÓÔÈ ¤¯Ô˘Ó ÙȘ ÂÓ ÏfiÁˆ ‰ÂÍÈfiÙËÙ˜. ™‡Ìʈӷ Ì ÙËÓ Weybrecht, «ÚfiÎÂÈÙ·È ÁÈ· ‰ÂÍÈfiÙËÙ˜ fiˆ˜ Ë Î·Ù·ÓfiËÛË ÙÔ˘ ÎfiÛÌÔ˘ ̤۷ ÛÙÔÓ ÔÔ›Ô ÏÂÈÙÔ˘ÚÁÔ‡ÌÂ, Ò˜ Ì·˜ ÂËÚ¿˙ÂÈ Î·È Ò˜ ÙÔÓ ÂËÚ¿˙Ô˘ÌÂ Î·È Ë ÈηÓfiÙËÙ· Ó· ·ÌÊÈÛ‚ËÙԇ̠ÙÔ Ì¤¯ÚÈ ÙÒÚ· ηÙÂÛÙË̤ÓÔ». ∞fi ÙËÓ ÏÂ˘Ú¿ ÙÔ˘ Ô Pratt ˘ÔÁÚ·ÌÌ›˙ÂÈ: «√È ‚ÈÒÛÈ̘ ÂȯÂÈÚËÌ·ÙÈΤ˜ Ú·ÎÙÈΤ˜ Ô˘ ‰È‰¿ÛÎÔÓÙ·È ÛÙ· ‚ÈÒÛÈÌ· ªμ∞ ¤¯Ô˘Ó ¿ÌÂÛÔ ·ÔÙ¤ÏÂÛÌ· ÛÙË Ì›ˆÛË ÙÔ˘ ÎfiÛÙÔ˘˜, ÙËÓ ÂÓ›Û¯˘ÛË ÙˆÓ ÂÛfi‰ˆÓ, ÙËÓ ÂÍ¿ÏÂÈ„Ë ÙÔ˘ Ú›ÛÎÔ˘, ηıÒ˜ Î·È ÛÙÔ ¯·ÌËÏfiÙÂÚÔ ÎfiÛÙÔ˜ ÎÂÊ·Ï·›Ô˘. ∞˘Ù¿ Ù· Ù¤ÛÛÂÚ· ÛËÌ›· Â›Ó·È ÔÈ ÎÚ›ÛÈ̘ ÌÂÙ·‚ÏËÙ¤˜ Ô˘ ηıÔÚ›˙Ô˘Ó ÙËÓ ·Í›· Ù˘ ·ÁÔÚ¿˜ ÌÈ· Âȯ›ÚËÛ˘».

37


ƒÂÔÚÙ¿˙ ¶ÔȘ Â›Ó·È ÔÈ ÚÔ¸Ôı¤ÛÂȘ Ô˘ ı· ÂÍ·ÛÊ·Ï›ÛÔ˘Ó ÛÙÔÓ ·fiÊÔÈÙÔ ªμ∞ Ì›· Û›ÁÔ˘ÚË ı¤ÛË

∂ÈÛÈÙ‹ÚÈÔ ÁÈ· ÂÈÙ˘¯Ë̤ÓË Î·ÚȤڷ ® Δ∏™ | ∂§∂¡∏™ ™Δ∞ª∞Δ√À∫√À ∞ÎÚÈ‚Ò˜ ÚÈÓ ¤Ó·Ó ¯ÚfiÓÔ, ¤Ó· ÌÂÙ·Ù˘¯È·Îfi ÛÙË ‰ÈÔ›ÎËÛË ÂȯÂÈÚ‹ÛˆÓ, ÛÙ· ¯ÚËÌ·ÙÔÔÈÎÔÓÔÌÈο ‹ ÛÙË ÏÔÁÈÛÙÈ΋ ı· ÌÔÚÔ‡Û ӷ ÂÍ·ÛÊ·Ï›ÛÂÈ ÛÙÔÓ Î¿ÙÔ¯fi ÙÔ˘ Ì›· Û›ÁÔ˘ÚË Â·ÁÁÂÏÌ·ÙÈ΋ ÛÙ·‰ÈÔ‰ÚÔÌ›·. ∞Ú·Á ۋÌÂÚ· ¤Ó· ÌÂÙ·Ù˘¯È·Îfi Û ·˘Ùfi ÙÔ ·ÓÙÈΛÌÂÓÔ Â›Ó·È ·ÚÎÂÙfi ·fi ÌfiÓÔ ÙÔ˘ ÁÈ· Ó· ·ÓÔ›ÍÂÈ fiÚÙ˜ ÂÚÁ·Û›·˜; «∂Ó· ÌÂÙ·Ù˘¯È·Îfi ÛÙ· ÔÈÎÔÓÔÌÈο, ·fi ¤Ó· ·Ó·ÁÓˆÚÈṲ̂ÓÔ ·ÓÂÈÛÙ‹ÌÈÔ Ì ·ÚÔ˜, fiˆ˜ Â›Ó·È ÙÔ √ÈÎÔÓÔÌÈÎfi ¶·ÓÂÈÛÙ‹ÌÈÔ ∞ıËÓÒÓ, ·ÔÙÂÏ› Û›ÁÔ˘Ú· ¤Ó· Ôχ ÛËÌ·ÓÙÈÎfi ÂÊfi‰ÈÔ. ¢˘ÛÙ˘¯Ò˜ fï˜, ÛÙËÓ ·ÚÔ‡Û· ‰‡ÛÎÔÏË ÔÈÎÔÓÔÌÈ΋ Û˘Á΢ڛ· ¤Ó· Ù˘¯›Ô ·fi ÌfiÓÔ ÙÔ˘, ‰ÂÓ ÌÔÚ› Ó· ÛÔ˘ ÂÁÁ˘Ëı› Â·ÁÁÂÏÌ·ÙÈ΋ ·ÔηٿÛÙ·ÛË. ª›· ÛÂÈÚ¿ ·fi ¿ÏÏÔ˘˜ ·Ú¿ÁÔÓÙ˜, fiˆ˜ Ë ÚÔ¸ËÚÂÛ›· Î·È Ô Î‡ÎÏÔ˜ ÁÓˆÚÈÌÈÒÓ ‰È·‰Ú·Ì·Ù›˙Ô˘Ó ÂÍ›ÛÔ˘ ÛËÌ·ÓÙÈÎfi ÚfiÏÔ ÛÙË ‰È·‰Èηۛ· ‡ÚÂÛ˘ ÂÚÁ·Û›·˜» ‰ËÏÒÓÂÈ ÛÙÔ «∫¤Ú‰Ô˜» Ô 27¯ÚÔÓÔ˜ Î. ∞Ó·ÛÙ¿Û˘ ªÈ¯·ËÏ›‰Ë˜, ÚÔ˚ÛÙ¿ÌÂÓÔ˜ ηٷÛÙ‹Ì·ÙÔ˜ ÏÈ·ÓÈÎÔ‡ ÂÌÔÚ›Ô˘, ÌÂÁ¿ÏÔ˘ ÂȯÂÈÚËÌ·ÙÈÎÔ‡ ÔÌ›ÏÔ˘ Ù˘ ∂ÏÏ¿‰·˜ Î·È Î¿ÙÔ¯Ô˜ ªμ∞ ÙÔ˘ √ÈÎÔÓÔÌÈÎÔ‡ ¶·ÓÂÈÛÙËÌ›Ô˘ ∞ıËÓÒÓ. «™‹ÌÂÚ·, Ô Î¿ÙÔ¯Ô˜ ªμ∞, ÌÔÚ› Ó· ÌËÓ ‚ÚÂÈ Â‡ÎÔÏ· ‰Ô˘Ï›·, ·ÏÏ¿ Â›Ó·È ÈÔ ·ÓÙ·ÁˆÓÈÛÙÈÎfi˜ ÛÙËÓ ·ÁÔÚ¿ ÂÚÁ·Û›·˜ Û ۯ¤ÛË Ì ¿ÏÏÔ˘˜ ˘Ô„‹ÊÈÔ˘˜. ¶ÔÏÏÔ› ·ÏÈÔ› Û˘ÌÊÔÈÙËÙ¤˜ ÌÔ˘, ÂÓ Ì¤Ûˆ ÎÚ›Û˘, ÏfiÁˆ ÙˆÓ ÛÔ˘‰ÒÓ ÙÔ˘˜ ÂÍ·ÛÊ¿ÏÈÛ·Ó ÚÔ·ÁˆÁ¤˜ ‹ ‰È¤ÛˆÛ·Ó ÙȘ ı¤ÛÂȘ ÂÚÁ·Û›·˜ ÙÔ˘˜» ϤÂÈ ÛÙÔ «∫¤Ú‰Ô˜» Ô 28¯ÚÔÓÔ˜ ÂȯÂÈÚËÌ·Ù›·˜ Î. £ÂÔÊ¿Ó˘ ™·Ófi˜, οÙÔ¯Ô˜ ªμ∞ ÙÔ˘ ȉȈÙÈÎÔ‡ ·ÓÂÈÛÙËÌ›Ô˘ ALBA Graduate Business School. ∂›Ó·È ÁÂÁÔÓfi˜, fiÙÈ Ù· ÌÂÙ·Ù˘¯È·Î¿ ÛÙȘ ÔÈÎÔÓÔÌÈΤ˜ ÂÈÛً̘ Û˘Ó¯›˙Ô˘Ó Ó· ÚÔÙÈÌÒÓÙ·È ·fi ÙÔ˘˜ ÂÚÁÔ‰fiÙ˜ Î·È È‰È·ÈÙ¤Ú· Û ¯ÒÚ˜ ÙÔ˘ Â͈ÙÂÚÈÎÔ‡. «™Â Û‡ÓÙÔÌÔ ¯ÚÔÓÈÎfi ‰È¿ÛÙËÌ·, ÌÂÙ¿ ÙËÓ ·ÔÊÔ›ÙËÛ‹ ÌÔ˘ ‚ڋη ‰Ô˘ÏÂÈ¿, ‚¤‚·È· ›¯· ÍÂÎÈÓ‹ÛÂÈ ÙËÓ ¤Ú¢ӷ ÂÚÁ·Û›·˜ ·ÚÎÂÙÔ‡˜ Ì‹Ó˜ ÚÈÓ ·ÔÊÔÈÙ‹Ûˆ. ªÔÚÒ Ó· ˆ fiÙÈ ‰˘ÛÎÔχÙËη ·ÚÎÂÙ¿ Î·È ·˘Ùfi ÂÍ·ÈÙ›·˜ Ù˘ ·ÁÔÚ¿˜ Ô˘ Î·È ÛÙÔ Â͈ÙÂÚÈÎfi, ¤¯ÂÈ ÌÂȈ̤ÓË ÚÔÛÊÔÚ¿ Î·È ·˘ÍË̤ÓË ˙‹ÙËÛË. ¢ÂÓ Í¤Úˆ Î·È ÂÁÒ fiÛ˜ ·ÈÙ‹ÛÂȘ ›¯· ÛÙ›ÏÂÈ Ì¤¯ÚÈ Ó· ‚Úˆ ·˘Ù‹ ÙË ‰Ô˘ÏÂÈ¿», ϤÂÈ Ô 28¯ÚÔÓÔ˜ Î. ¶·Ó·ÁÈÒÙ˘ ¶·¯·ÙÔ˘Ú›‰Ë˜, Strategic

38

ΔÔ ÌÂÙ·Ù˘¯È·Îfi Â›Ó·È ¤Ó· ÂÈϤÔÓ ‚‹Ì·, Ì›· ÂÈϤÔÓ Â˘Î·ÈÚ›· ÒÛÙ ӷ ÂÈÛÙ› Ô ÂÚÁÔ‰fiÙ˘ ÁÈ’ ·˘Ù¿ Ô˘ ÌÔÚ› Ó· ÚÔÛʤÚÂÈ Ô ˘Ô„‹ÊÈÔ˜ ÛÙËÓ ÂÙ·ÈÚ›· ÙÔ˘ Partnerships Manager ÛÙË Google, Ì ÛÔ˘‰¤˜ ÛÙ· √ÈÎÔÓÔÌÈο ÛÙÔ University of Pennsylvania Î·È Ì ÌÂÙ·Ù˘¯È·Îfi ÛÙË ¢ÈÔ›ÎËÛË ∂ȯÂÈÚ‹ÛÂˆÓ ÛÙÔ City University London Î·È Û˘Ó¯›˙ÂÈ: «∫·Ù¿ ÙË ÁÓÒÌË ÌÔ˘ ÙÔ ÌÔÓ·‰ÈÎfi Ú¿ÁÌ· Ô˘ ÌÔÚ› Ó· ÛÔ˘ ÂÁÁ˘Ëı› Â·ÁÁÂÏÌ·ÙÈ΋ ·ÔηٿÛÙ·ÛË Â›Ó·È ÙÔ Û˘Ó¯¤˜ „¿ÍÈÌÔ Î·È Ë ÂÚȤÚÁÂÈ· ÙfiÛÔ ÁÈ· Ӥ˜ ÁÓÒÛÂȘ fiÛÔ Î·È ÁÈ· Ӥ˜ ¢ηÈڛ˜ ÛÙËÓ ·ÁÔÚ¿ ÂÚÁ·Û›·˜. ΔÔ ÌÂÙ·Ù˘¯È·Îfi Â›Ó·È ¤Ó· ÂÈϤÔÓ ‚‹Ì·, Ì›· ÂÈϤÔÓ Â˘Î·ÈÚ›· ÁÈ· ÂÛ¤Ó· ÒÛÙ ӷ ›ÛÂȘ ¤Ó·Ó ÂÚÁÔ‰fiÙË ÁÈ· ÙÔ ÙÈ ÌÔÚ›˜ Ó· ÚÔÛʤÚÂȘ ÛÙËÓ ÂÙ·ÈÚ›· ÙÔ˘».

∂Ú¢ӷ √ ÔÚÁ·ÓÈÛÌfi˜ Graduate Management Admission Council (GMAC), Ô˘ ‰ÈÂÍ¿ÁÂÈ ÙȘ ÂÍÂÙ¿ÛÂȘ GMAT (··Ú·›ÙËÙÔ Ù˘¯›Ô ÁÈ· ÙËÓ ÂÈÛ·ÁˆÁ‹ Û ÚÔÁÚ¿ÌÌ·Ù· ªμ∞), ¤Î·Ó ̛· ¤Ú¢ӷ Ì ı¤Ì· ÙËÓ Ú·ÁÌ·ÙÈ΋ ·Í›· ÙÔ˘ ªμ∞. ¶ÔÏÏÔ› Â›Ó·È ·˘ÙÔ› Ô˘ ‰··ÓÔ‡Ó

˘¤ÚÔÁη ÔÛ¿ ÁÈ· ÙËÓ ·fiÎÙËÛË ÙÔ˘ Û˘ÁÎÂÎÚÈ̤ÓÔ˘ ·ÓÂÈÛÙËÌÈ·ÎÔ‡ Ù›ÙÏÔ˘. Δ· ‰›‰·ÎÙÚ· ÂÓfi˜ ªμ∞ Û ¯ÒÚ˜ ÙÔ˘ Â͈ÙÂÚÈÎÔ‡ fiˆ˜ Ë ∞ÌÂÚÈ΋, ÌÔÚÔ‡Ó Ó· ÍÂÂÚ¿ÛÔ˘Ó Î·È Ù· 109.000 ‰ÔÏ¿ÚÈ· (ÁÈ· ‰‡Ô ¯ÚfiÓÈ· ÛÔ˘‰ÒÓ). ∏ ¤Ú¢ӷ ÙÔ˘ GMAC ‚·Û›ÛÙËΠ۠··ÓÙ‹ÛÂȘ, Ô˘ ¤‰ˆÛ·Ó ·fiÊÔÈÙÔÈ ·ÌÂÚÈηÓÈÎÒÓ Û¯ÔÏÒÓ ‰ÈÔ›ÎËÛ˘ ÂȯÂÈÚ‹ÛˆÓ. ™‡Ìʈӷ Ì ٷ ·ÔÙÂϤÛÌ·Ù·, ÙÔ 86% ÙˆÓ ·ÔÊÔ›ÙˆÓ ÙÔ˘ 2011 ‚Ú‹Î·Ó ·Ì¤Ûˆ˜ ‰Ô˘ÏÂÈ¿, ÂÓ ·ÓÙÈı¤ÛÂÈ Ì ÙÔ ÔÛÔÛÙfi ÙˆÓ ·ÔÊÔ›ÙˆÓ Ù˘ Ù¿Í˘ ÙÔ˘ 2010 Ô˘ Â›Ó·È ÌÈÎÚfiÙÂÚÔ (88%). ∞Ó·Ï˘ÙÈÎfiÙÂÚ·, ÌfiÓÔ ÙÔ 1% ÙˆÓ Ù˘¯ÈÔ‡¯ˆÓ ÙÔ˘ 2011 ‰ÈÔÚ›ÛÙËΠÛÙË ı¤ÛË ÙÔ˘ ÁÂÓÈÎÔ‡ ‰È¢ı˘ÓÙ‹, ÙÔ 8% ·ÔÚÚÔÊ‹ıËΠÛÙËÓ ·ÓÒÙÂÚË ‰ÈÔ›ÎËÛË, ÙÔ 21% ··Û¯ÔÏ‹ıËΠÛÙËÓ Î·ÙÒÙÂÚË ‰ÈÔ›ÎËÛË, ÂÓÒ ÙÔ 69% ‹Ú ̛· ı¤ÛË ÛÙË Ì¤ÛË ‰ÈÔ›ÎËÛË. ¶·Ú¿ÏÏËÏ·, Ô Ì¤ÛÔ˜ ÌÈÛıfi˜ ÙˆÓ ·ÔÊÔ›ÙˆÓ ÙÔ˘ 2011 ˘ÔÏÔÁ›˙ÂÙ·È fiÙÈ ‹Ù·Ó 79.806 ‰ÔÏ¿ÚÈ· ÂÙËÛ›ˆ˜. √È Î¿ÙÔ¯ÔÈ ªμ∞, Û‡Ìʈӷ Ì ÙÔ˘˜ ˘ÔÏÔÁÈÛÌÔ‡˜ ÙÔ˘ GMAC ı· ηٷʤÚÔ˘Ó Ì¤Û· Û ۇÓÙÔÌÔ Û¯ÂÙÈο ‰È¿ÛÙËÌ· Ó· ·ÔÛ‚¤ÛÔ˘Ó ÙËÓ ·Ú¯È΋ ÙÔ˘˜ Â¤Ó‰˘ÛË. ™ÙËÓ ∂ÏÏ¿‰·, ̤¯ÚÈ Î·È ÙÔ 2009 ¤Ó· ªμ∞ ı· ÌÔÚÔ‡Û ӷ ¢ÓÔ‹ÛÂÈ ÙËÓ Î·ÚȤڷ ÂÓfi˜ Ó¤Ô˘. √ÛÔ Â‡ÎÔÏÔ fï˜, ‹Ù·Ó ÙfiÙ ÁÈ· οÔÈÔÓ Ó· ‚ÚÂÈ ‰Ô˘ÏÂÈ¿, ¿ÏÏÔ ÙfiÛÔ ‰‡ÛÎÔÏÔ ‹Ù·Ó Ó· ÂÙ‡¯ÂÈ Î·È ˘„ËϤ˜ ·ÔÏ·‚¤˜. ∂Ú¢ӷ Ù˘ ÂÙ·ÈÚ›·˜ Watson Wyatt ·ÔÎ¿Ï˘„ fiÙÈ ÔÈ ·fiÊÔÈÙÔÈ Û¯ÔÏÒÓ ‰ÈÔ›ÎËÛ˘ ÂȯÂÈÚ‹ÛÂˆÓ ·Ì›‚ÔÓÙ·Ó Ï›ÁÔ Î·Ï‡ÙÂÚ· ·fi ÙÔ˘˜ Ù˘¯ÈÔ‡¯Ô˘˜ ∞∂π ÛÙËÓ ∂ÏÏ¿‰· (15.313-17.000 ¢ÚÒ), Û ۯ¤ÛË fï˜ Ì ÙÔ Â͈ÙÂÚÈÎfi ÔÈ ÌÈÛıÔ› ÙÔ˘˜ ‹Ù·Ó ·ÚÎÂÙ¿ ÈÔ ¯·ÌËÏÔ›. ∂Ó‰ÂÈÎÙÈο

¤Ó·˜ οÙÔ¯Ô˜ ªμ∞ ÛÙËÓ ∂ÏÏ¿‰· ÙÔ 2009, ÛÙËÓ ÚÒÙË ÙÔ˘ ‰Ô˘ÏÂÈ¿ ı· ÏËÚˆÓfiÙ·Ó Ì 17.500 - 18.130 ¢ÚÒ, ÂÓ ·ÓÙÈı¤ÛÂÈ Ì ÙÔÓ ∞ÁÁÏÔ Û˘Ó¿‰ÂÏÊÔ Ô˘ ı· ¤·ÈÚÓ 24.000 30.000 ¢ÚÒ, ÙÔÓ πÙ·Ïfi 25.000 28.500 ¢ÚÒ, ÙÔÓ °¿ÏÏÔ 30.750 35.000 ¢ÚÒ Î·È ÙÔÓ °ÂÚÌ·Ófi 40.000 - 45.250 ¢ÚÒ. ∂ÎÙfi˜ ·˘ÙÔ‡ ÛÙËÓ ∂ÏÏ¿‰· Û‹ÌÂÚ·, Â›Ó·È Ï›ÁÔÈ ÔÈ Î¿ÙÔ¯ÔÈ ªμ∞ Ô˘ ı· ·Ó·Ï¿‚Ô˘Ó ¿ÌÂÛ· ‰È¢ı˘ÓÙÈΤ˜ ı¤ÛÂȘ ÂÚÁ·Û›·˜ ‹ ·ÎfiÌË Î·È ı· ηٷʤÚÔ˘Ó Ó· ‚ÚÔ˘Ó ÂÚÁ·Û›·. ª¿ÏÈÛÙ·, ÔÈ ÂÚÈÛÛfiÙÂÚÔÈ ÛÙ· ÚÒÙ· ÙÔ˘˜ Â·ÁÁÂÏÌ·ÙÈο ‚‹Ì·Ù·, ·Ó·ÁηÛÙÈο ı· ·ÎÔÏÔ˘ı‹ÛÔ˘Ó ‰È·ÊÔÚÂÙÈÎÔ‡˜ Â·ÁÁÂÏÌ·ÙÈÎÔ‡˜ ‹ ÁˆÁÚ·ÊÈÎÔ‡˜ ÚÔÔÚÈÛÌÔ‡˜. «μڋη ‰Ô˘ÏÂÈ¿ ·Ì¤Ûˆ˜ ÌÂÙ¿ ÙËÓ ÔÏÔÎÏ‹ÚˆÛË ÙˆÓ ÛÙÚ·ÙȈÙÈÎÒÓ ÌÔ˘ ˘Ô¯ÚÂÒÛÂˆÓ (3 Ì‹Ó˜ ÌÂÙ¿). ΔÔ ·Ú¯ÈÎfi fï˜ ·ÓÙÈΛÌÂÓÔ Ù˘ ÂÚÁ·Û›·˜ ÌÔ˘ ‰ÂÓ Û¯ÂÙ›˙ÔÓÙ·Ó Ì ÙÔ ÌÂÙ·Ù˘¯È·Îfi ÌÔ˘» ÂÈÛËÌ·›ÓÂÈ Ô Î. ∞Ó·ÛÙ¿Û˘ ªÈ¯·ËÏ›‰Ë˜ Î·È Û˘Ó¯›˙ÂÈ «Ë ÔÈÎÔÓÔÌÈ΋ ÎÚ›ÛË ¤¯ÂÈ Ï‹ÍÂÈ fiÏÔ˘˜ ÙÔ˘˜ Â·ÁÁÂÏÌ·ÙÈÎÔ‡˜ ÎÏ¿‰Ô˘˜ ÛÙË ¯ÒÚ· Ì·˜. ∂ÙÛÈ Î·È Ù· Â·ÁÁ¤ÏÌ·Ù· ÔÈÎÔÓÔÌÈ΋˜ ʇÛ˘ ¤¯Ô˘Ó ˘ÔÛÙ› ‚·Ú‡ Ï‹ÁÌ· ÌÂ Û˘Ó¤ÂÈ· ÙË ‰Ú·Ì·ÙÈ΋ ·‡ÍËÛË Ù˘ ·ÓÂÚÁ›·˜ ·Ó¿ÌÂÛ· ÛÙÔ˘˜ ηÙfi¯Ô˘˜ ÌÂÙ·Ù˘¯È·ÎÒÓ ÛÔ˘‰ÒÓ ÛÙ· ÔÈÎÔÓÔÌÈο. ∂ÓÙÔ‡ÙÔȘ, ¤Ó·˜ ÌÂÙ·Ù˘¯È·Îfi˜ Ù›ÙÏÔ˜ ·Ú·Ì¤ÓÂÈ ¤Ó· Ôχ ÛËÌ·ÓÙÈÎfi ÚÔÛfiÓ Ô˘ Û›ÁÔ˘Ú· Û˘Ì‚¿ÏÏÂÈ ıÂÙÈο ÛÙËÓ Â·ÁÁÂÏÌ·ÙÈ΋ ·ÔηٿÛÙ·ÛË. ¢ÂÓ ıˆÚÒ fï˜ fiÙÈ ¤Ó·˜ οÙÔ¯Ô˜ ÌÂÙ·Ù˘¯È·ÎÔ‡ ÛÙ· ÔÈÎÔÓÔÌÈο Â›Ó·È ÈÔ Â˘ÓÔË̤ÓÔ˜ ·fi ¤Ó·Ó οÙÔ¯Ô ÌÂÙ·Ù˘¯È·ÎÔ‡ Û ¿ÏÏÔÓ ÂÈÛÙËÌÔÓÈÎfi ÎÏ¿‰Ô. √Ï· ÂÍ·ÚÙÒÓÙ·È ·fi ÙË Ê‡ÛË Î·È ÙȘ ··ÈÙ‹ÛÂȘ Ù˘ Û˘ÁÎÂÎÚÈ̤Ó˘ ı¤Û˘ ÂÚÁ·Û›·˜ Ô˘ ı¤ÙÂÈ Î·Ó›˜ ˘Ô„ËÊÈfiÙËÙ·». ™‡Ìʈӷ Ì ٷ ÛÙÔȯ›· Ù˘ ∂ÏÏËÓÈ΋˜ ™Ù·ÙÈÛÙÈ΋˜ ∞Ú¯‹˜, ÙÔÓ √ÎÙÒ‚ÚÈÔ ÙÔ˘ 2011, ¤Ó·˜ ÛÙÔ˘˜ 4 Ó¤Ô˘˜, ËÏÈΛ·˜ 25-34 ¯ÚÔÓÒÓ, ·Ó Î·È Î¿ÙÔ¯Ô˜ ·ÓÂÈÛÙËÌÈ·ÎÔ‡ Ù›ÙÏÔ˘, ·Ú·Ì¤ÓÂÈ ¿ÓÂÚÁÔ˜. ¶ÔÏÏÔ› Â›Ó·È ÂΛÓÔÈ Ô˘ ·ÔÊ·Û›˙Ô˘Ó Ó· ÂÁηٷÏ›„Ô˘Ó ÙËÓ ∂ÏÏ¿‰· ÁÈ· οÔÈ· ¿ÏÏË ¯ÒÚ· ÙÔ˘ Â͈ÙÂÚÈÎÔ‡. ΔÔ˘˜ 23.780 ¤ÊÙ·ÛÂ Ô ·ÚÈıÌfi˜ ÙˆÓ Ó¤ˆÓ Ô˘ ÚÔÛ·ıÔ‡Ó Ó· ‚ÚÔ˘Ó ‰Ô˘ÏÂÈ¿ ̤ۈ ÙÔ˘ Â˘Úˆ·˚ÎÔ‡ Û˘ÛÙ‹Ì·ÙÔ˜ EURES. ¶¤Ú˘ÛÈ ÙÔÓ ∞Ú›ÏÈÔ Ô ·ÚÈıÌfi˜ ÙˆÓ ÂӉȷÊÂÚfiÌÂÓˆÓ Â›¯Â ÊÙ¿ÛÂÈ ÙÔ˘˜ 7.849. ∏ ÎÚ›ÛË Î·ıÒ˜ Ê·›ÓÂÙ·È ‰ÂÓ Î¿ÓÂÈ ‰È·ÎÚ›ÛÂȘ Ô‡ÙÂ Î·È ÁÈ· ÙÔ˘˜ ηÙfi¯Ô˘˜ ªμ∞.

ΔƒπΔ∏ 31 π∞¡√À∞ƒπ√À 2012

KEP¢O™


√‰ËÁfi˜ Δ· 100 ηχÙÂÚ· ªμ∞

ΔÔ London Business School ·Ú¤¯ÂÈ ÙÔ Î·Ï‡ÙÂÚÔ ÌÂÙ·Ù˘¯È·Îfi ÚfiÁÚ·ÌÌ· ·ÁÎÔÛÌ›ˆ˜

40

ΔƒπΔ∏ 31 π∞¡√À∞ƒπ√À 2012

KEP¢O™

41 44 44 46

33 47 52 51

46 46 49 49 51

46 47 50 51 55

KEP¢O™

ΔƒπΔ∏ 31 π∞¡√À∞ƒπ√À 2012

82 92 69 90 91 94 89

2011 2007 2011 2009 2008 2008 2011 2008 2008 2008 2009 2008

174,440 152,370 132,352 145,539 138,398 151,451 118.514 155,732 123,287 136,248 124,572 143,777

152 109 187 89 119 133 155 113 106 107 128 100

97 89 98 83 86 90 92 93 89 77 82 88

2006 2008 2007 2007 2008 2008 2010 2008 2008 2007 2011 2008 2011

100,456 134,208 143,538 135,475 134,667 110,829 115,544 140,454 136,906 124,006 104,952 128,608 123,520

140 104 87 101 102 123 111 107 106 90 121 89 99

93 78 87 74 71 88 80 81 81 97 82 96 82

2011 2008 2010 2010 2010 2009

107,573 115,563 120,796 126,500 110,931 127,018

91 92 105 108 105 100

87 77 87 88 81 83

2008 2009 2008 2008

110,526 130,082 117,812 108,435

95 102 104 116

71 83 84 93

2010 2010 2008 2010 2009 2009

102,947 100,176 104,586 118,422 86,844 114,567

121 87 97 93 94 105

82 89 92 90 84 83

62 63 64 64 64 64

51 75 76 64 60

68 68 68

75 62 -

68 72 73 74 74 74 77 78 78 80 80 80 83 84 84 86 86 88 88 90

67 73 63 70 69 55 92 81 78 76 71 91 77 85 90 89

91 92 93 94 94 96

89 78 -

97 98 99 100

-

ÃÒÚ·

108 115 142 117 136 138 121

¶·ÓÂÈÛÙËÌȷ΋ Û¯ÔÏ‹

147,974 182,746 133,334 167,366 142,894 133,338 158,353

49 56 66 70 72 46 73 84

University of Rochesters: Simon USA Melbourne Business School Australia University of California at Irvine: Merage USA Durham Business School UK Vlerick Leuven Gent Management School Belgium McGill University: Desautels Canada Warwick Business School UK Pennsylvania State University: Smeal USA University of Cape Town GSB South Africa Hult International Businesss School USA/UK/UAE/ China University of North Carolina:Kenan -Flagler USA Wisconsin School of Business USA Arizona State University: Carey USA Ipade Mexico University of lowa: Tippie USA University of Southern California: Marshall USA Birmingham Business School UK Boston University School of Management USA SP Jain Center of Management Dubai/ Singapore Thunderbird School of Global Management USA Ohio State University: Fisher USA Indiana University: Kelley USA Boston College: Carroll USA Purdue University: Krannert USA University of Strathclyde Business School UK Incae Business School Costa Rica University College Dublin: Smurfit Ireland Wake Forest University: Babcock USA University of British Columbia: Sauder Canada University of Notre Dame: Mendoza USA University of South Carolina: Moore USA University of California: Davis USA Babson College: Olin USA Eada Spain College of William and Mary: Mason USA University of Washington: Foster USA SMU: Cox USA University of Edinburgh Business School UK Bradford School of Management UK/ / TiasNirobas Business School Netherlands Germany Brigham Young University: Marriott USA Pepperdine University: Graziadio USA University of Georgia: Terry USA Leeds University Business School UK University of Florida: Hough USA Politecnico di Milano School of Management Italy Georgia Institute of Technology USA IAE Business School Argentina Kaist College of Business South Korea EM Lyon Business School France

∞·Û¯fiÏËÛË Î·Ù¿ ÙÔ ÙÂÏÂ˘Ù·›Ô 3ÌËÓÔ (%)

36 32 39 42 42 31

2009 2010 2011 2009 2009 2009 2009

52 53 53 55 55 57 58 59 60 61

¶ÔÛÔÛÙÈ·›· ·‡ÍËÛË ÌÈÛıÔ‡

37 38 38 40 41 41

91 84 90

ª¤ÛÔ˜ ÌÈÛıfi˜ Û ‰ÔÏ.

25 28 21 21 35 34 33 31 38 28 32 34 29

132 123 116

¶ÂÚ›Ô‰Ô˜ ÂϤÁ¯Ô˘

24 25 26 27 28 29 30 31 32 33 34 35 36

146,332 175,153 170,817

ª¤ÛË Î·Ù¿Ù·ÍË ÙËÓ ÙÂÏÂ˘Ù·›· 3ÂÙ›·

11 13 14 13 17 16 15 22 21 19 21 -

Stanford Graduate School of Business Hong Kong UST Business School Columbia Business School IE Business School Iese Business School MIT: Sloan Indian Institute of Management, Ahmedabad (IIMA) India University of Chicago: Booth USA Indian School of Business India IMD Switzerland New York University: Stern USA Yale School of Management USA Ceibs China Dartmouth College: Tuck USA HEC Paris France Duke University: Fuqua USA Esade Business School Spain Northwestern University: Kellogg USA National University of Singapore School of Business Singapore University of Michigan: Ross USA University of California at Berkeley: Haas USA University of Cambridge: Judge UK University of Oxford: Said UK SDA Bocconi Italy Manchester Business School UK Cornell University: Johnson USA UCLA: Anderson USA City University: Cass UK Nanyang Business School Singapore Cranfield School of Management UK Australian School of Business: AGSM Australia Rotterdam School of Management, Erasmus University Netherlands Imperial College Business School UK Emory University: Goizueta USA Georgetown University: McDonough USA University of Maryland: Smith USA Carnegie Mellon: Tepper USA Lancaster University Management School UK University of Virginia: Darden USA Rice University: Jones USA Texas A & M University: Mays USA University of Illinois at Urbana-Champaign USA University of Toronto: Rotman Canada University of Western Ontario: Ivey Canada University of Texas at Austin: McCombs USA York University: Schulich Canada Vanderbilt University: Owen USA

2010 2008 2008

∫·Ù¿Ù·ÍË 2011

12 13 14 15 15 17 18 18 20 21 21 23

UK USA USA France/ Singapore USA China USA Spain Spain USA

∞·Û¯fiÏËÛË Î·Ù¿ ÙÔ ÙÂÏÂ˘Ù·›Ô 3ÌËÓÔ (%)

5 10 6 7 11 9 -

London Business School University of Pennsylvania: Wharton Harvard Business School Insead

ÃÒÚ·

4 6 7 8 9 9 11

¶·ÓÂÈÛÙËÌȷ΋ Û¯ÔÏ‹

1 1 3 5

¶ÔÛÔÛÙÈ·›· ·‡ÍËÛË ÌÈÛıÔ‡

™‡Ìʈӷ Ì ÙÔ˘˜ ·Ó·Ï˘Ù¤˜, Ë ÚfiÛÊ·ÙË ÎÚ›ÛË ¯Ú¤Ô˘˜ Ô˘ ¤¯ÂÈ ÍÂÛ¿ÛÂÈ Û ∂˘ÚÒË Î·È ∞ÌÂÚÈ΋, ηıÒ˜ Î·È Ë ÚÔËÁÔ‡ÌÂÓË ¯ÚËÌ·ÙÔÈÛÙˆÙÈ΋, ¤¯Ô˘Ó ·ÏÏ¿ÍÂÈ ÙÔÓ ÙÚfiÔ ÛΤ„˘, ·ÏÏ¿ Î·È ÙÔ˘˜ ÛÙfi¯Ô˘˜ ÙˆÓ ÊÔÈÙËÙÒÓ

οÓÔ˘Ó Î¿ÔÈÔ ªμ∞. √È ··ÓÙ‹ÛÂȘ Ô˘ ¤‰ˆÛ·Ó ÔÈ 9.000 ·fiÊÔÈÙÔÈ Ô˘ Û˘ÌÌÂÙ›¯·Ó ÛÙËÓ ¤Ú¢ӷ ÙˆÓ FT, ηٷٿÛÛÔ˘Ó ÙË ‰ÈÎÙ‡ˆÛË Î¿Ùˆ ÌfiÓÔ ·fi ÙËÓ ·‡ÍËÛË ÙˆÓ ·Ô‰Ô¯ÒÓ (‰ËÌÔÊÈϤÛÙÂÚË ·¿ÓÙËÛË) Î·È ÙË ÁÓÒÛË ·˘Ù‹ ηı·˘Ù‹. √È ÁÓˆÚÈ̛˜ Ô˘ ·ÔÎÙ¿ ̤ۈ ÙÔ˘ ÚÔÁÚ¿ÌÌ·ÙÔ˜ Â›Ó·È ÈÔ ÛËÌ·ÓÙÈΤ˜ ÁÈ· ¤Ó·Ó ÊÔÈÙËÙ‹ ªμ∞ Î·È ·fi Ì›· Èı·Ó‹ ÚÔ·ÁˆÁ‹ Ô˘ ÂÓ‰¤¯ÂÙ·È Ó· ÎÂÚ‰›ÛÂÈ Ì ÙÔ Ó¤Ô ÙÔ˘ Ù˘¯›Ô. ™Â ÔÛÔÛÙfi 95%, Ì¿ÏÈÛÙ·, ÔÈ Û˘ÌÌÂÙ¤¯ÔÓÙ˜ ÛÙËÓ ¤Ú¢ӷ ·¿ÓÙËÛ·Ó fiÙÈ Ë ‰ÈÎÙ‡ˆÛË Ô˘ ·¤ÎÙËÛ·Ó, ÏÂÈÙÔ‡ÚÁËÛ ıÂÙÈο ÛÙËÓ Î·ÚȤڷ ÙÔ˘˜. ∞ÏÏÔ ¤Ó· ÛËÌ·ÓÙÈÎfi ÛÙÔÈ¯Â›Ô Ô˘ ÚÔ·ÙÂÈ

̤ۈ Ù˘ ·Ó¿Ï˘Û˘ Ù˘ Ï›ÛÙ·˜, Â›Ó·È fiÙÈ Ë ÂÏ›Ù ÙˆÓ Business Schools Â›Ó·È Ô˘Ú·Áfi˜ ÛÙËÓ Î·ÈÓÔÙÔÌ›·. Δ· ªμ∞ Ô˘ ÊÈÁÔ˘Ú¿ÚÔ˘Ó ÛÙȘ ÚÒÙ˜ ı¤ÛÂȘ, ¤¯Ô˘Ó ÂÈÛ¿ÁÂÈ ÂÏ¿¯ÈÛÙ· ηÈÓÔÙfiÌ· ÛÙÔȯ›· ÛÙ· ÚÔÁÚ¿ÌÌ·Ù¿ ÙÔ˘˜, Û ·ÓÙ›ıÂÛË Ì ٷ ªμ∞ Ù˘ ‰Â‡ÙÂÚ˘ Î·È ÙÚ›Ù˘ ηÙËÁÔÚ›·˜, Ù· ÔÔ›· ηÈÓÔÙÔÌÔ‡Ó Ì ÛÙfi¯Ô Ó· ÚÔÛÂÏ·ÛÔ˘Ó ÂÚÈÛÛfiÙÂÚÔ ÙÔ ÂӉȷʤÚÔÓ ÙˆÓ ˘Ô„‹ÊÈˆÓ ÊÔÈÙËÙÒÓ. ª¿ÏÈÛÙ·, Ê·›ÓÂÙ·È Ó· ‰ÈηÈÒÓÔÓÙ·È, ηıÒ˜ ·Ó‚·›ÓÔ˘Ó Ù·¯‡ÙËÙ· Û ˘„ËÏfiÙÂÚ˜ ı¤ÛÂȘ, ÂÓÒ ·Ú·‰ÔÛȷΤ˜ ‰˘Ó¿ÌÂȘ Ù˘ ÔÈÎÔÓÔÌÈ΋˜ ÂÎ·›‰Â˘Û˘ ˘Ô¯ˆÚÔ‡Ó Û˘Ó¯Ҙ. ™‡Ìʈӷ Ì ÙÔ˘˜ ·Ó·Ï˘Ù¤˜, Ë ÚfiÛÊ·ÙË ÎÚ›ÛË ¯Ú¤Ô˘˜ Ô˘ ¤¯ÂÈ ÍÂÛ¿ÛÂÈ Û ∂˘ÚÒË Î·È ∞ÌÂÚÈ΋, ηıÒ˜ Î·È Ë ÚÔËÁÔ‡ÌÂÓË ¯ÚËÌ·ÙÔÈÛÙˆÙÈ΋, ¤¯ÂÈ ·ÏÏ¿ÍÂÈ ÙÔÓ ÙÚfiÔ ÛΤ„˘ ·ÏÏ¿ Î·È ÙÔ˘˜ ÛÙfi¯Ô˘˜ ÙˆÓ ÊÔÈÙËÙÒÓ, ÔÏÏÔ› ·fi ÙÔ˘˜ ÔÔ›Ô˘˜ ‰ÂÓ ÂÈı˘ÌÔ‡Ó ϤÔÓ Ó· ·ÔÚÚÔÊËıÔ‡Ó ·fi ÙȘ ·Ú·‰ÔÛȷΤ˜ ÂÙ·ÈÚ›˜ Ù˘ ·ÁÔÚ¿˜, ·ÏÏ¿ ÛÙÔ¯Â‡Ô˘Ó Ó· ÍÂÎÈÓ‹ÛÔ˘Ó ÙȘ ‰ÈΤ˜ ÙÔ˘˜ ÂȯÂÈÚ‹ÛÂȘ. Δ· ¶·ÓÂÈÛÙ‹ÌÈ· Ù˘ ∞Û›·˜ Î·È ÙÔ˘ Â˘Úˆ·˚ÎÔ˘ ¡fiÙÔ˘ Ê·›ÓÔÓÙ·È ÈÔ Úfiı˘Ì· Ó· ·ÓÙ·ÔÎÚÈıÔ‡Ó ÛÙȘ Ӥ˜ ··ÈÙ‹ÛÂȘ, Ì ·ÔÙ¤ÏÂÛÌ· ·Ú·‰ÔÛȷο ªμ∞ Â˘Úˆ·˚ÎÒÓ Î·È ·ÌÂÚÈηÓÈÎÒÓ ÂÎ·È‰Â˘ÙÈÎÒÓ È‰Ú˘Ì¿ÙˆÓ Ó· ¤ÊÙÔ˘Ó ·ÚÎÂÙ¤˜ ı¤ÛÂȘ. ∂›Ó·È ¯·Ú·ÎÙËÚÈÛÙÈÎfi fiÙÈ Ë ªÂÁ¿ÏË μÚÂÙ·Ó›·, Ë ÔÔ›· ÂÎÚÔÛˆÂ›Ù·È ÛÙËÓ ÚÒÙË ı¤ÛË Ì ÙÔ LBS, ÂÌÊ·Ó›˙ÂÙ·È Í·Ó¿ ÛÙË Ï›ÛÙ· ÛÙËÓ 26Ë Î·È ÙËÓ 27Ë ı¤ÛË Ì ٷ ¶·ÓÂÈÛÙ‹ÌÈ· ÙÔ˘ ∫¤ÈÌÚÈÙ˙ Î·È Ù˘ √ÍÊfiډ˘, Ù· ÔÔ›· ¤¯Ô˘Ó ¯¿ÛÂÈ ¤ÓÙ ı¤ÛÂȘ ·fi ÙËÓ ÂÚ˘ÛÈÓ‹ ηٿٷÍË.

1 1 3 4

ª¤ÛÔ˜ ÌÈÛıfi˜ Û ‰ÔÏ¿ÚÈ·

ΔÔ London Business School (LBS) ·Ú¤¯ÂÈ ÙÔ Î·Ï‡ÙÂÚÔ ªμ∞ ÚfiÁÚ·ÌÌ· ·ÁÎÔÛÌ›ˆ˜, Û‡Ìʈӷ Ì ÙË Ï›ÛÙ· ÙˆÓ 100 ηχÙÂÚˆÓ ÚÔÁÚ·ÌÌ¿ÙˆÓ ªμ∞ Ô˘ ·Ó·ÎÔÈÓÒÓÔ˘Ó Financial Times». ΔÔ LBS, οı ¯ÚfiÓÔ ÔÈ «F Ì¿ÏÈÛÙ·, ·Ú·Ì¤ÓÂÈ ÛÙËÓ ÎÔÚ˘Ê‹ Ù˘ Ï›ÛÙ·˜ ÁÈ· ÙÚ›ÙË Û˘Ó¯fiÌÂÓË ¯ÚÔÓÈ¿, ¤¯ÔÓÙ·˜ ˆÛÙfiÛÔ ϤÔÓ Û˘ÁοÙÔÈÎÔ ÛÙËÓ ÎÔÚ˘Ê‹ Î·È Û˘ÁÎÂÎÚÈ̤ӷ ÙÔ Wharton ÙÔ˘ ¶·ÓÂÈÛÙËÌ›Ô˘ Ù˘ ¶ÂÓÛÈÏ‚¿ÓÈ·. ΔÚ›ÙÔ ÛÙËÓ Î·Ù¿Ù·ÍË ‚Ú›ÛÎÂÙ·È ÙÔ Harvard Business School. ΔÔ Harvard ÌÔÚ› Ó· ÌËÓ ÎÂÚ‰›˙ÂÈ ÙËÓ ÂÊÂÙÈÓ‹ ÚˆÙÈ¿, ‰ÈÂΉÈΛ fï˜ Ì›· ¿ÏÏË, ÔÏ˘ÙÈÌfiÙÂÚË ›Ûˆ˜, ηıÒ˜ Â‰Ò Î·È 13 ¯ÚfiÓÈ·, ·fi ÙË ı¤ÛÈÛË Ù˘ Ï›ÛÙ·˜, ÂÌÊ·Ó›˙ÂÙ·È ÛÙ·ıÂÚ¿ ÛÙȘ ηχÙÂÚ˜ ı¤ÛÂȘ Ù˘ Ï›ÛÙ·˜, ÎÂÚ‰›˙ÔÓÙ·˜ ÙÔÓ Ù›ÙÏÔ ÙÔ˘ ηχÙÂÚÔ˘ ÚÔÁÚ¿ÌÌ·ÙÔ˜ MBA ‰È·¯ÚÔÓÈο. ∂ÎÙfi˜ ÙˆÓ ÙÚÈÒÓ ÚÒÙˆÓ, ·ÍÈÔÛËÌ›ˆÙ˜ Â›Ó·È Î·È ÔÈ ÂȉfiÛÂȘ ÙˆÓ Hong Kong University of Science & Technology, Iese Î·È Indian Institute of Management, Ahmedabad. ΔÔ ÚÒÙÔ ‰È·ÁÚ¿ÊÂÈ ÌÈ· ÂÍ·ÈÚÂÙÈ΋ ·ÚÔ˘Û›· ÛÙË Ï›ÛÙ· ·fi ÙÔ 2008, Ô˘ ÚˆÙÔÂÌÊ·Ó›ÛÙËΠÛÙËÓ Î·Ù¿Ù·ÍË. ∂ΛÓË ÙË ¯ÚÔÓÈ¿ ‹Ù·Ó ÛÙÔ ÓÔ‡ÌÂÚÔ 17, ÂÓÒ ¤Ú˘ÛÈ Ì‹Î ÁÈ· ÚÒÙË ÊÔÚ¿ ÛÙË ‰Âο‰·, Û˘Ó¯›˙ÔÓÙ·˜ ÙËÓ ·ÓÔ‰È΋ ÙÔ˘ ÔÚ›· ÁÈ· Ó· ‚ÚÂı› ÂʤÙÔ˜ ÛÙÔ ÓÔ‡ÌÂÚÔ 6. ΔÔ ÈÛ·ÓÈÎfi ªμ∞ ÙÔ˘ Iese Ì·›ÓÂÈ ÁÈ· ÚÒÙË ÊÔÚ¿ ÛÙË ‰Âο‰·, fiÔ˘ ÌÔÈÚ¿˙ÂÙ·È ÙËÓ 9Ë ı¤ÛË Ì·˙› Ì ÙÔ MIT Sloan School of Management, ÂÓÒ ÙÔ Indian Institute of Management, Ahmedabad Â›Ó·È Ë ÈÔ Ë¯ËÚ‹ ÂÊÂÙÈÓ‹ ›ÛÔ‰Ô˜ ÛÙË Ï›ÛÙ·, ηıÒ˜ ‚Ú¤ıËΠηÙ¢ı›·Ó ÛÙËÓ 11Ë ı¤ÛË, ΢ڛˆ˜ ÂÍ·ÈÙ›·˜ ÙˆÓ ÂÓÙ˘ˆÛÈ·ÎÒÓ ·ÔÙÂÏÂÛÌ¿ÙˆÓ Ô˘ ¤¯ÂÈ ÙfiÛÔ ÛÙË Ì¤ÛË ÂÙ‹ÛÈ· ·ÌÔÈ‚‹ ÙˆÓ ·ÔÊÔ›ÙˆÓ ÙÔ˘ (·ÁÁ›˙ÂÈ Ù· 174.440 ‰ÔÏ¿ÚÈ·) fiÛÔ Î·È ÛÙËÓ ÒıËÛË Ô˘ ‰›ÓÂÈ ÛÙËÓ Î·ÚȤڷ ÙÔ˘˜ (Ë ·‡ÍËÛË ÙÔ˘ ÌÈÛıÔ‡ ÙÔ˘˜ ÍÂÂÚÓ¿ ÙÔ 152% ÌfiÏȘ Ï¿‚Ô˘Ó ÙÔÓ Ù›ÙÏÔ ÛÔ˘‰ÒÓ ÙÔ˘˜). √ ÙÚfiÔ˜ ˘ÔÏÔÁÈÛÌÔ‡ Ô˘ ·ÎÔÏÔ˘ıÔ‡Ó ÔÈ FT ÁÈ· ÙËÓ Î·Ù¿ÚÙÈÛË Ù˘ Ï›ÛÙ·˜ ÙÔ˘˜, ÂÚȤ¯ÂÈ ‰È¿ÊÔÚ· ÎÚÈÙ‹ÚÈ·, ÈÔ ÛËÌ·ÓÙÈο ·fi Ù· ÔÔ›· Â›Ó·È Ô Ì¤ÛÔ˜ ÌÈÛıfi˜ Ô˘ Ï·Ì‚¿ÓÔ˘Ó ÔÈ ·fiÊÔÈÙÔÈ ÙˆÓ ÚÔÁÚ·ÌÌ¿ÙˆÓ, Ë Ì¤ÛË ·‡ÍËÛË ÛÙÔÓ ÌÈÛıfi ÙÔ˘˜ ˆ˜ ·ÔÙ¤ÏÂÛÌ· Ù˘ ÚÔÛÙÈı¤ÌÂÓ˘ ·Í›·˜ Ô˘ ÙÔ˘˜ ‰›ÓÂÈ ÙÔ ªμ∞ Ô˘ ¤Î·Ó·Ó, ηıÒ˜ Î·È Ë ·ÔÚÚÔÊËÙÈÎfiÙËÙ· ÙˆÓ ·ÔÊÔ›ÙˆÓ Î¿ı ÚÔÁÚ¿ÌÌ·ÙÔ˜ ·fi ÙËÓ ·ÁÎfiÛÌÈ· ·ÁÔÚ¿. μ¿ÛÂÈ ·˘ÙÒÓ ÙˆÓ ÎÚÈÙËÚ›ˆÓ, ÙÔ Wharton ‰È·ÙËÚ› ¤Ó· ÌÈÎÚfi ÚÔ‚¿-

‰ÈÛÌ· ¤Ó·ÓÙÈ ÙˆÓ ˘fiÏÔÈˆÓ ªμ∞, ηıÒ˜ ÔÈ ·fiÊÔÈÙÔ› ÙÔ˘ ‚Ú›ÛÎÔ˘Ó ‰Ô˘ÏÂÈ¿ Û ÔÛÔÛÙfi 84% (9% ÂÚÈÛÛfiÙÂÚÔ ·fi ÙËÓ ÚÔËÁÔ‡ÌÂÓË ¯ÚÔÓÈ¿), ÂÓÒ Ë Ì¤ÛË ÂÙ‹ÛÈ· ·ÌÔÈ‚‹ ÙÔ˘˜ ·ÁÁ›˙ÂÈ Ù· 171.551 ‰ÔÏ¿ÚÈ·, 123% ·˘ÍË̤ÓË ·fi ÙÔÓ ÌÈÛıfi Ô˘ Ï¿Ì‚·Ó·Ó ÚÈÓ ·ÔÎÙ‹ÛÔ˘Ó ÙÔÓ Û˘ÁÎÂÎÚÈ̤ÓÔ Ù›ÙÏÔ ÛÔ˘‰ÒÓ. ΔÔ Wharton ÂÎÙfi˜ ·fi ÙËÓ ÚÒÙË ı¤ÛË Ù˘ ÂÊÂÙÈÓ‹˜ Ï›ÛÙ·˜ ‰È·ÙËÚ› ÙËÓ ÚˆÙÈ¿ Î·È ÛÙË Ï›ÛÙ· Ù˘ ÙÂÏÂ˘Ù·›·˜ ÙÚÈÂÙ›·˜, ÙËÓ ÔÔ›· Â›Û˘ ÌÔÈÚ¿˙ÂÙ·È Ì ÙÔ LBS. ªÔÚ› ÔÈ ÂÙ‹ÛȘ ·ÔÏ·‚¤˜ ÙˆÓ ·ÔÊÔ›ÙˆÓ ÙÔ˘ LBS Ó· Â›Ó·È ÏÈÁfiÙÂÚ˜ ·fi ÙȘ ·ÓÙ›ÛÙÔȯ˜ ÙÔ˘ Wharton (145.776 ‰ÔÏ¿ÚÈ· ηٿ ̤ÛÔ fiÚÔ), Ë ÚÔÛÙÈı¤ÌÂÓË ·Í›· Ô˘ ‰›ÓÂÈ ˆÛÙfiÛÔ Ô Û˘ÁÎÂÎÚÈ̤ÓÔ˜ Ù›ÙÏÔ˜ Â›Ó·È ÙÂÚ¿ÛÙÈ· Î·È ÊÙ¿ÓÂÈ ÙÔ 132%, ÂÓÒ Ù·˘Ùfi¯ÚÔÓ· ¤¯Ô˘Ó ÚfiÛ‚·ÛË Û ÂÚÈÛÛfiÙÂÚ˜ ·ÁÔÚ¤˜ ·fi ÙÔ˘˜ ·ÔÊÔ›ÙÔ˘˜ ÙˆÓ ˘fiÏÔÈˆÓ ÚÔÁÚ·ÌÌ¿ÙˆÓ. ¡· ÛËÌÂȈı› fiÙÈ ‚¿ÛÂÈ ÙˆÓ ·Ó·Ï˘ÙÒÓ ÙˆÓ FT, Ë ÚfiÛ‚·ÛË ÛÙËÓ ·ÁÔÚ¿ Â›Ó·È ¤Ó· ·fi Ù· ‚·ÛÈο ÎÚÈÙ‹ÚÈ· ÂÈÏÔÁ‹˜ ªμ∞. ™˘ÁÎÂÎÚÈ̤ӷ, Ë ‰ËÌÈÔ˘ÚÁ›· ÂÓfi˜ ‰ÈÎÙ‡Ô˘ ÁÓˆÚÈÌÈÒÓ Ì ·Ú¿ÁÔÓÙ˜ Ù˘ ·ÁÔÚ¿˜ Â›Ó·È Ô ÙÚ›ÙÔ˜ ηٿ ÛÂÈÚ¿ ÈÔ ÛËÌ·ÓÙÈÎfi˜ ÏfiÁÔ˜ ÁÈ· ÙÔÓ ÔÔ›Ô ÔÈ ÊÔÈÙËÙ¤˜ ÂÈϤÁÔ˘Ó Ó·

¶ÂÚ›Ô‰Ô˜ ÂϤÁ¯Ô˘

® Δ√À | μ∞™π§∏ ¢∞¡∂§§∏

ΔÔ Harvard ÌÔÚ› Ó· ÌËÓ ÎÂÚ‰›˙ÂÈ ÙËÓ ÂÊÂÙÈÓ‹ ÚˆÙÈ¿, ‰ÈÂΉÈΛ fï˜ Ì›· ¿ÏÏË, ÔÏ˘ÙÈÌfiÙÂÚË ›Ûˆ˜, ηıÒ˜ Â‰Ò Î·È 13 ¯ÚfiÓÈ·, ·fi ÙË ı¤ÛÈÛË Ù˘ Ï›ÛÙ·˜, ÂÌÊ·Ó›˙ÂÙ·È ÛÙ·ıÂÚ¿ ÛÙȘ ηχÙÂÚ˜ ı¤ÛÂȘ

ª¤ÛË Î·Ù¿Ù·ÍË ÙËÓ ÙÂÏÂ˘Ù·›· 3ÂÙ›·

Δ· ÎÔÚ˘Ê·›· ªμ∞ ÙÔ˘ ÎfiÛÌÔ˘

∫·Ù¿Ù·ÍË 2011

¶·ÁÎfiÛÌÈ· ηٿٷÍË 2011

2011 2011 2011 2007 2011 2009 2010 2007 2007 2010

111,226 111,621 101,495 101,181 105,484 92,937 109,311 110,085 140,896 107,079

110 77 113 89 87 97 66 88 76 87

73 88 82 82 65 93 96 76 82 80

2011 2009 2010 2006 2008

112,324 106,523 98,862 96,729 92,658

88 100 96 139 119

79 87 89 100 95

2010 2007 2008

116,624 97,119 104,796

86 87 99

88 96 86

2011 2010 2007 2009 2010 2010 2006 2007 2010 2011 2008 2010 2011 2008 2004 2010 2010 2010

79,607 102,639 100,191 112,524 111,114 100,252 103,801 89,212 105,354 108,520 88,894 108,256 91,297 100,875 113,392 90,881 98,238 107,118 103,150 102,068

106 98 95 86 83 94 87 106 72 110 72 101 93 `93 85 86 102 73 89 64

100 40 94 84 88 64 95 47 100 92 83 76 82 93 84 83 70 80 67 86

2007 2008 2006 2009 2010 2011

84,274 99,557 100,000 101,750 95,498 93,317

81 102 103 82 70 85

94 87 63 78 90 66

2004 2006 2009

74,184 105,000 72,797 98,927 89,246

94 60 82 74 53

69 94 78 100 86

¶∏°∏: FT.com

41


∂ÎÙÈÌ‹ÛÂȘ ¶ÔÈ· ÂÊfi‰È· Â›Ó·È ··Ú·›ÙËÙ· ÁÈ· Ì›· ÂÈÙ˘¯Ë̤ÓË ÛÙ·‰ÈÔ‰ÚÔÌ›·

™Ô˘‰¤˜ ÂÓ Ì¤Ûˆ ÎÚ›Û˘ ∞˜ ÍÂÎÈÓ‹ÛÔ˘Ì Ì ‰‡Ô ‚·ÛÈΤ˜ ·Ú·ÙËÚ‹ÛÂȘ. ¶ÚÒÙÔÓ, ÔÔÈ·‰‹ÔÙÂ Û˘˙‹ÙËÛË ÂÚ› ÂÎ·›‰Â˘Û˘ ·ÊÔÚ¿ ÛÙÔÓ Ì¤ÏÏÔÓ Î·È Ì¿ÏÈÛÙ· ÛÙÔ ·ÒÙÂÚÔ Ì¤ÏÏÔÓ. ΔÔ ·ÔÙ¤ÏÂÛÌ· Ù˘ ÂÎ·›‰Â˘Û˘ Á›ÓÂÙ·È ·Ùfi ÛˆÚ¢ÙÈο, ·ÊÔ‡ ηı¤Ó·˜ ÂÚ¿ÛÂÈ Ù· ÛÙ¿‰È· Ù˘ Ì·ıËÙ›·˜, ›Ù ˆ˜ Ì·ıËÙ‹˜ ›Ù ˆ˜ ·Ú¯¿ÚÈÔ˜ Â·ÁÁÂÏÌ·Ù›·˜ Î·È ÊÙ¿ÛÂÈ Û ÛÙ¿‰ÈÔ ·Ú·ÁˆÁÈ΋˜ ˆÚÈÌfiÙËÙ·˜, Ôfi٠͉ÈÏÒÓÂÈ ÙȘ ÁÓÒÛÂȘ, ‰ÂÍÈfiÙËÙ˜, ·Í›Â˜ Î·È ÙËÓ Â˘ı˘ÎÚÈÛ›· Ô˘ ¤¯ÂÈ ·ÔÎÔÌ›ÛÂÈ Ì¤¯ÚÈ ÙfiÙÂ. ΔÔ ›‰ÈÔ ÌÔÚԇ̠ӷ Ô‡ÌÂ Î·È ÁÈ· ÙÔ Û‡ÓÔÏÔ Ù˘ ÎÔÈÓˆÓ›·˜ Î·È ÙÔ˘ ÂÎ·È‰Â˘ÙÈÎÔ‡ Ù˘ Û˘ÛÙ‹Ì·ÙÔ˜, ÙÔ ÔÔ›Ô ·ÔηχÙÂÙ·È ÔÚÈÛÙÈο fiÙ·Ó ¤Ú¯ÂÙ·È Ë ÛÂÈÚ¿ οı ÁÂÓÈ¿˜ Ó· ÚˆÙ·ÁˆÓÈÛÙ‹ÛÂÈ ÛÙÔÓ ÛÙ›‚Ô Ù˘ ÎÔÈÓˆÓ›·˜ Î·È Ù˘ ÔÈÎÔÓÔÌ›·˜. ¢Â‡ÙÂÚÔÓ, Â›Ó·È ϤÔÓ Û·Ê¤˜ Û fiÏÔ˘˜ fiÙÈ Ë ÙÚ¤¯Ô˘Û· ÎÚ›ÛË Â›Ó·È ‚·ı‡ÙÂÚË Î·È Â˘Ú‡ÙÂÚË ÙˆÓ Â›ÔÓˆÓ Û˘ÌÙˆÌ¿ÙˆÓ Ô˘ Ì·˜ ÏËÁÒÓÔ˘Ó Î·ıËÌÂÚÈÓ¿. ∏ ÎÚ›ÛË ‰ÔÎÈÌ¿˙ÂÈ Ù· fiÚÈ· ıÂÛÌÒÓ Î·È Î·ÓfiÓˆÓ Ô˘ ıˆÚÔ‡Û·Ì ̤¯ÚÈ ÙÒÚ· ‰Â‰Ô̤ÓÔ˘˜ ÛÙËÓ ÔÈÎÔÓÔÌ›·, ÙËÓ ÔÏÈÙÈ΋, ÙËÓ ÎÔÈÓˆÓ›·. ∂›Û˘ ‰ÂÓ ÂÚÈÔÚ›˙ÂÙ·È ÛÙ· fiÚÈ· ÌÈ·˜ ¯Ô‡ÊÙ·˜ ÎÚ·ÙÒÓ ÛÙËÓ ∂˘ÚÒË, ·ÏÏ¿ ı¤ÙÂÈ ÂÚˆÙ‹Ì·Ù· ·ÁÎfiÛÌÈ·˜ ÂÌ‚¤ÏÂÈ·˜ ÁÈ· ÙËÓ ÂÚÁ·Û›·, ÙËÓ Â˘ËÌÂÚ›·, ÙËÓ ÔÈÎÔÓÔÌÈ΋ ·Ó¿Ù˘ÍË, ÙËÓ ÎÔÈÓˆÓÈ΋ Î·È ÂÚÈ‚·ÏÏÔÓÙÈ΋ ‚ȈÛÈÌfiÙËÙ·, ÙȘ Û¯¤ÛÂȘ Ï·ÒÓ, ÎÚ·ÙÒÓ Î·È ÂȯÂÈÚ‹ÛˆÓ. ªÂ ‚¿ÛË ·˘Ù¤˜ ÙȘ ‰‡Ô ·Ú·ÙËÚ‹ÛÂȘ, οıÂ Û˘˙‹ÙËÛË ÂÚ› ÂÎ·›‰Â˘Û˘ ÛÙËÓ ·ÚÔ‡Û· Û˘Á΢ڛ· ‰ÂÓ ¤¯ÂÈ ÓfiËÌ· Ó· ·Ó·Ê¤ÚÂÙ·È Û ٷÎÙÈΤ˜ ÂÈ‚›ˆÛ˘ ÛÙÔ ‚Ú·¯˘¯ÚfiÓÈÔ ÔÚ›˙ÔÓÙ· Ù˘ ÎÚ›Û˘. ΔÔ ıÂÌÂÏÈ҉˜ ÂÚÒÙËÌ· Â›Ó·È Ò˜ ÚÔÂÙÔÈÌ¿˙ÂÙ·È Û‹ÌÂÚ· οÔÈÔ˜ ÁÈ· ¤Ó·Ó ÎfiÛÌÔ Ô˘ - fiˆ˜ ÔÈ ÂÚÈÛÛfiÙÂÚÔÈ Û˘ÌʈÓÔ‡Ó - ı· Â›Ó·È ÚÈ˙Èο ‰È·ÊÔÚÂÙÈÎfi˜ ·fi ÙÔ ¿ÌÂÛÔ ·ÚÂÏıfiÓ. ΔÈ ÛËÌ·›ÓÂÈ ÂÈÙ˘¯›· ‹ ÂÈÙ˘¯Ë̤ÓË ÛÙ·‰ÈÔ‰ÚÔÌ›· ·fi Â‰Ò Î·È ÌÚÔ˜; ΔÈ ÂÊfi‰È· ı· ¯ÚÂÈ·ÛÙÒ ·‡ÚÈÔ, ÁÈ· Ó· ÂÎ·È‰Â˘ÙÒ Û ·˘Ù¿ Û‹ÌÂÚ·; ™ÙÔ ·ÓÙ·ÁˆÓÈÛÙÈÎfi ÂÚÈ‚¿ÏÏÔÓ Ù˘ ·ÁÎfiÛÌÈ·˜ ÔÈÎÔÓÔÌ›·˜ ‰ÂÓ ·ÚΛ Ó· ¤¯ÂÈ Î¿ÔÈÔ˜ ÙËÓ Î·Ï‡ÙÂÚË È‰¤· ‹ ÙÔ˘˜ ȉ·ÓÈÎÔ‡˜ Ê˘ÛÈÎÔ‡˜ fiÚÔ˘˜. ¢ÂÓ ·ÚΛ Ô‡Ù ÙÔ ¤ÌÊ˘ÙÔ Ù·Ï¤ÓÙÔ ÙÔ˘ ‰·ÈÌfiÓÈÔ˘ ÂȯÂÈÚËÌ·Ù›·. √È ÂȯÂÈÚ‹ÛÂȘ ·ÓÙ·ÁˆÓ›˙ÔÓÙ·È ˆ˜ ÚÔ˜ ÙÔÓ ÙÚfiÔ Ì ÙÔÓ ÔÔ›Ô ÔÚÁ·ÓÒÓÔÓÙ·È ÒÛÙ ӷ ¤¯Ô˘Ó ·ÔÙÂÏÂÛÌ·ÙÈÎfiÙËÙ· Î·È Â˘ÂÏÈÍ›·. ¡· ÚÔÛ·ÚÌfi˙ÔÓÙ·È Û ‰È·ÊÔÚÂÙÈΤ˜ ÎÔ˘ÏÙÔ‡Ú˜ Î·È ÛÂ Û˘Ó¯Ҙ ÌÂÙ·‚·ÏÏfiÌÂÓ˜ Û˘Óı‹Î˜. ∂›Ù οÔÈÔ˜ ·Û¯ÔÏÂ›Ù·È Ì ηÈÓÔÙfi̘ ÂÊ·ÚÌÔÁ¤˜ Ù˘ Ù¯ÓÔÏÔÁ›·˜ ˘ÏÈÎÒÓ ‹ Ù˘ ÌÈÎÚÔËÏÂÎÙÚÔÓÈ΋˜, ›ÙÂ

44

® TOY | ¡π∫√§∞√À ∞. ªÀ§ø¡√¶√À§√À

∂Ó· Û‡Á¯ÚÔÓÔ ªμ∞ ÛÙԯ‡ÂÈ ÛÙËÓ ÚÔÂÙÔÈÌ·Û›· ÛÙÂϯÒÓ Ô˘ ÚÔÔÚ›˙ÔÓÙ·È ÁÈ· ËÁÂÙÈΤ˜ ı¤ÛÂȘ ÙȘ Ôԛ˜ ı· ˘ËÚÂÙ‹ÛÔ˘Ó Ì ˘¢ı˘ÓfiÙËÙ· ÚÔÙÈÌ¿ Ó· ˙‹ÛÂÈ ÛÙË Â·Ú¯›· ηÏÏÈÂÚÁÒÓÙ·˜ Ì·ÓÈÙ¿ÚÈ· Î·È ·Ú·‰ÔÛȷο ‚fiÙ·Ó·, Ú¤ÂÈ Ó· ÌÔÚ› Ó· ÎÈÓÂ›Ù·È ÛÙȘ ‰ÈÂıÓ›˜ ·ÁÔÚ¤˜, Ó· ÂÊ·ÚÌfi˙ÂÈ ·ÔÙÂÏÂÛÌ·ÙÈΤ˜ ÛÙÚ·ÙËÁÈΤ˜ Ì¿ÚÎÂÙÈÓÁÎ, Ó· ·ÍÈÔÔÈ› Ù· Ó¤· ̤۷ ÛÙÔ ¢È·‰›ÎÙ˘Ô, Ó· ·ÓÙÏ› Ù· ÂÂÓ‰˘ÙÈο ÎÂÊ¿Ï·È· Ô˘ ¤¯ÂÈ ·Ó¿ÁÎË Î·È Ó· ·ÛΛ ÔÚı‹ (‰ËÏ·‰‹ ÂÁÓˆṲ̂ÓË, ÌÂıÔ‰È΋) ÔÈÎÔÓÔÌÈ΋ ‰È·¯Â›ÚÈÛË, Ú¤ÂÈ Ó· ÁÓˆÚ›˙ÂÈ Ò˜ Ó· ÚÔÛÂÏ·ÂÈ Î·È Ó· ÎÚ·Ù¿ÂÈ Ù· ٷϤÓÙ· ÙÔ ·ÓıÚÒÈÓÔ ‰˘Ó·ÌÈÎfi - Ô˘ ‰›ÓÂÈ ÂÓ¤ÚÁÂÈ· Î·È Ù·˘ÙfiÙËÙ· Û οı Âȯ›ÚËÛË. ∞·ÈÙÂ›Ù·È Â·ÁÁÂÏÌ·ÙÈÛÌfi˜ Û fiÏÔ ÙÔ Ê¿ÛÌ· ÙˆÓ ÂÈ̤ÚÔ˘˜ ÁÓÒÛÂˆÓ Î·È ‰ÂÍÈÔÙ‹ÙˆÓ ÙÔ˘ Ì¿Ó·Ù˙ÌÂÓÙ. ∞˘Ùfi˜ Â›Ó·È Ô ÏfiÁÔ˜ ÁÈ· ÙÔÓ ÔÔ›Ô Î¿ÔÈÔ˜ ÂÈϤÁÂÈ Ó· ·Ú·ÎÔÏÔ˘ı‹ÛÂÈ ¤Ó· ÚfiÁÚ·ÌÌ· ªμ∞. °È· Ó· ÂÌ‰ÒÛÂÈ ¤Ó· Â˘Ú‡Ù·ÙÔ Ê¿ÛÌ· ÁÓÒÛÂˆÓ Î·È ‰ÂÍÈÔÙ‹ÙˆÓ Î·ıÒ˜ Î·È ÙÔÓ ÙÚfiÔ ÛΤ„˘ - ÙË ÓÔÔÙÚÔ›· - Ô˘ ÎÈÓ› ÙȘ ÂȯÂÈÚ‹ÛÂȘ Î·È ÙËÓ ÔÈÎÔÓÔÌ›· Û fiÏÔ˘˜ ÙÔ˘˜ ÎÏ¿‰Ô˘˜, Û fiÏ· Ù· Ì‹ÎË Î·È Ù· Ï¿ÙË ÙÔ˘ ÎfiÛÌÔ˘. √ ·ÓÙ·ÁˆÓÈÛÌfi˜ ·Ó¿ÌÂÛ· ÛÙȘ ÂȯÂÈÚ‹ÛÂȘ ÂÛÙÈ¿˙ÂÙ·È Î·Ù¿ ·ÚÈÔ ÏfiÁÔ ÛÙËÓ ÔÈfiÙËÙ· ÙÔ˘ Ì¿Ó·Ù˙ÌÂÓÙ Î·È Ôχ ÏÈÁfiÙÂÚÔ ÛÙ· Ê˘ÛÈο ÏÂÔÓÂÎÙ‹Ì·Ù· Ù˘ ÁˆÁÚ·Ê›·˜, ÙˆÓ Ê˘ÛÈÎÒÓ fiÚˆÓ ‹ ·ÎfiÌ· Î·È ÙˆÓ ÂÊ¢ڤÛÂˆÓ ‹

Ù˘ ÂÈÛÙËÌÔÓÈ΋˜ ¤Ú¢ӷ˜. ∏ Ï›ÁÔ-Ôχ ÁÓˆÛÙ‹ ηٿÛÙ·ÛË ÙÔ˘ ÙÔ˘ÚÈÛÙÈÎÔ‡ ÎÏ¿‰Ô˘ ÛÙË ¯ÒÚ· Ì·˜, ‰›ÓÂÈ ÔÏÏ¿ ıÂÙÈο Î·È ·ÚÓËÙÈο ·Ú·‰Â›ÁÌ·Ù· ·˘ÙÔ‡ ÙÔ˘ ÂȯÂÈÚ‹Ì·ÙÔ˜. ΔÔ ÂÚ¢ÓËÙÈÎfi ΤÓÙÚÔ Ù˘ Xerox ÛÙÔ Palo Alto Ù˘ ∫·ÏÈÊfiÚÓÈ· ¤¯ÂÈ Ì›ÓÂÈ ÛÙËÓ ÈÛÙÔÚ›· fi¯È ÌfiÓÔ ÁÈ· ÙÔÓ ÂÎÏËÎÙÈÎfi ·ÚÈıÌfi ÂÊ¢ڤÛÂˆÓ Î·È ·ÙÂÓÙÒÓ Ô˘ ·Ú‹Á·Á ·ÏÏ¿ Î·È ÁÈ· ÙËÓ ·‰˘Ó·Ì›· Ù˘ ÂÙ·ÈÚ›·˜ Ó· ·ÍÈÔÔÈ‹ÛÂÈ ÂÌÔÚÈο ÔÏϤ˜ ·fi ·˘Ù¤˜, ÙȘ Ôԛ˜ ·ÍÈÔÔ›ËÛ·Ó ÁÚËÁÔÚfiÙÂÚ· ÁÓˆÛÙ¤˜ ·ÓÙ·ÁˆÓ›ÛÙÚȘ ÂÙ·ÈÚ›˜ ÛÙÔÓ ÎÏ¿‰Ô Ù˘ ÏËÚÔÊÔÚÈ΋˜. ¶ÚfiÎÂÈÙ·È ÁÈ· ¤Ó· ·fi Ù· ÔÏÏ¿ ÎÏ·ÛÈο case studies Ô˘ ‰È‰¿ÛÎÔÓÙ·È ÛÙ· ÚÔÁÚ¿ÌÌ·Ù· MBA. ™ÙȘ ‰ÈÂıÓ›˜ ηٷٿÍÂȘ, ÙÔ Ï·ÌÚfi ‰È·Ì¿ÓÙÈ ÙÔ˘ MBA ·ÔÙÈÌ¿Ù·È, ˆ˜ Â› ÙÔ Ï›ÛÙÔÓ, Û fiÚÔ˘˜ ÏÔ˘ÛÈÔ¿ÚÔ¯ˆÓ ·ÌÔÈ‚ÒÓ Û Â·ÁÁÂÏÌ·ÙÈΤ˜ ı¤ÛÂȘ ÌÂÁ¿Ï˘ ÎÔÈÓˆÓÈ΋˜ ηٷ͛ˆÛ˘. ∏ ÎÚ›ÛË Ì·˜ ¤‰ÂÈÍ Ì ۷ʋÓÂÈ· fiÙÈ ÙÔ ÎÚÈÙ‹ÚÈÔ ·˘Ùfi ·fi ÌfiÓÔ ÙÔ˘ ‰ÂÓ ÈηÓÔÔÈ› Ù˘ ÚÔÛ‰Ô˘ ÙÔ˘ ÎÔÈÓˆÓÈÎÔ‡ Û˘ÓfiÏÔ˘. ∞ÔÊ¿ÛÂȘ Î·È ÂÓ¤ÚÁÂȘ Ô˘ Ï·Ì‚¿ÓÔÓÙ·È ·fi ı¤ÛÂȘ ÌÂÁ¿Ï˘ ÈÛ¯‡Ô˜ Û˘¯Ó¿ ¤¯Ô˘Ó Û·ÚˆÙÈΤ˜ Û˘Ó¤ÂȘ ÁÈ· ÂȯÂÈÚ‹ÛÂȘ ‹ Î·È ÁÈ· ÎÚ¿ÙË ÔÏfiÎÏËÚ·. ¶ÚÈÓ ·fi ‰¤Î· ÂÚ›Ô˘ ¯ÚfiÓÈ· Ë ÚÔÛÔ¯‹ fiÏˆÓ ‹Ù·Ó ÛÙÚ·Ì̤ÓË ÛÙ· ÛοӉ·Ï· Ù‡Ô˘ Enron Î·È Worldcom. Δ· ÙÂÏÂ˘Ù·›· ¯ÚfiÓÈ· fiÏÔÈ ÎÔÈÙ¿˙Ô˘Ó Ì ·ÁˆÓ›· Î·È ‰¤Ô˜ ÙȘ ÙÚ¿Â˙˜, Ù· hedge Funds Î·È ÙÔ˘˜ ˘fiÏÔÈÔ˘˜ ·›ÎÙ˜ ÙÔ˘ ‰ÈÂıÓÔ‡˜ ¯ÚËÌ·ÙÔÈÛÙˆÙÈÎÔ‡ Û˘ÛÙ‹Ì·ÙÔ˜ - ÛÙfi¯Ô˜ ηÚȤڷ˜ ÁÈ· οı ·fiÊÔÈÙÔ ªμ∞. ∞Ó ‰ÂÓ Â›Ó·È ·ÔÎÏÂÈÛÙÈο Î·È ÌfiÓÔ ÔÈ ·ÌÔÈ‚¤˜ Î·È ÔÈ ı¤ÛÂȘ ÈÛ¯‡Ô˜, ÙÈ ¿ÏÏÔ Ú¤ÂÈ Ó· ÂÚÈ̤ÓÂÈ Î¿ÔÈÔ˜ ·fi ¤Ó· ηÏfi MBA; ™ÙÔ ÛËÌÂ›Ô ·˘Ùfi ¯ÚÂÈ·˙fiÌ·ÛÙ ̛· ÙÚ›ÙË ıÂÌÂÏÈÒ‰Ë ·Ú·Ù‹ÚËÛË. √ÙÈ ÔÈ ÂȯÂÈÚ‹ÛÂȘ ·ÔÙÂÏÔ‡Ó de facto ¤Ó·Ó ÂÍ·ÈÚÂÙÈο ÛËÌ·ÓÙÈÎfi (·Ó fi¯È ÙÔ ÛËÌ·ÓÙÈÎfiÙÂÚÔ) ıÂÛÌfi ÛÙȘ Û‡Á¯ÚÔÓ˜ ÎÔÈӈӛ˜. ¶¿Ú· ÔÏϤ˜ ÂȯÂÈÚ‹ÛÂȘ Â›Ó·È ÌÂÁ·Ï‡ÙÂÚ˜ Û ̤ÁÂıÔ˜ Î·È ÈÛ¯‡ ·fi Ù· ÂÚÈÛÛfiÙÂÚ· ÎÚ¿ÙË ÛÙÔÓ ÎfiÛÌÔ. ™Â ÔÏÔ¤Ó· Î·È ÌÂÁ·Ï‡ÙÂÚÔ ‚·ıÌfi, Ë ·ÚÔ¯‹ ÎÔÈÓˆÓÈÎÒÓ ·Á·ıÒÓ, fiˆ˜ Â›Ó·È Ë ·ÛÊ¿ÏÈÛË, Ë ÂÎ·›‰Â˘ÛË Î·È Ë ÊÚÔÓÙ›‰· ÙˆÓ ·È‰ÈÒÓ ÂÚÓÔ‡Ó ·fi ÙÔ ÎÚ¿ÙÔ˜ ÛÙȘ ÂȯÂÈÚ‹ÛÂȘ, ÔÈ Ôԛ˜ ·Ó·Ï·Ì‚¿ÓÔ˘Ó ·˘Ù‹ ÙËÓ Â˘ı‡ÓË ÁÈ· ÏÔÁ·ÚÈ·ÛÌfi ÙˆÓ ˘·ÏÏ‹ÏˆÓ Î·È ÛÙÂϯÒÓ ÙÔ˘˜. √È ÂÚÈÛÛfiÙÂÚ˜ ÔÈÎÔÁ¤ÓÂȘ ÛÙȘ ·ÓÂÙ˘Á̤Ó˜ ÎÔÈӈӛ˜ ÂÍ·ÚÙÔ‡Ó ÙËÓ Â˘ËÌÂÚ›· ÙÔ˘˜ ·fi ÙȘ ÂȯÂÈÚ‹ÛÂȘ ÛÙȘ Ôԛ˜ ··Û¯ÔÏÔ‡ÓÙ·È Ù· ·Ú·ÁˆÁÈο ̤ÏË Ù˘ ÔÈÎÔÁ¤ÓÂÈ·˜. ∂˘Ú‡ÙÂÚ·, ÙÔÈΤ˜ ÎÔÈӈӛ˜ ‹ Î·È ¯ÒÚ˜ ÔÏfiÎÏËÚ˜

Û˘Ó‰¤ÔÓÙ·È Ì ÔÏÏ·ÏÔ‡˜ ÔÈÎÔÓÔÌÈÎÔ‡˜, ÂÚÈ‚·ÏÏÔÓÙÈÎÔ‡˜ Î·È ÎÔÈÓˆÓÈÎÔ‡˜ ‰ÂÛÌÔ‡˜ Ì ÙȘ ÙÔÈΤ˜ ÂȯÂÈÚ‹ÛÂȘ. ΔÔ ÈÔ ˙ˆÙÈÎfi ÎÔÌÌ¿ÙÈ Î¿ı ÔÈÎÔÓÔÌ›·˜ Â›Ó·È Ë Î·ÈÓÔÙfiÌÔ˜ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·. ™ÙȘ ÌÈÎÚ¤˜ Ӥ˜ ÂȯÂÈÚ‹ÛÂȘ Ï¿ıÂÙ·È ÙÔ Ì¤ÏÏÔÓ, ‰ËÌÈÔ˘ÚÁÔ‡ÓÙ·È Ó¤Â˜ ı¤ÛÂȘ ÂÚÁ·Û›·˜ Î·È ·Ó·ÓÂÒÓÂÙ·È Ô ·Ú·ÁˆÁÈÎfi˜ ÈÛÙfi˜. ∫·Ù¿ Û˘Ó¤ÂÈ·, Ô ÂȯÂÈÚËÌ·Ù›·˜ Î·È Ô Ì¿Ó·Ù˙ÂÚ ‰ÂÓ ‰È·¯ÂÈÚ›˙ÔÓÙ·È ÌfiÓÔ ÙÔÓ ÈÛÔÏÔÁÈÛÌfi Ù˘ ÂÙ·ÈÚ›·˜, ·ÏÏ¿ ·Ó·Ï·Ì‚¿ÓÔ˘Ó Ôχ ÌÂÁ·Ï‡ÙÂÚË Â˘ı‡ÓË ÁÈ· ÙÔ˘˜ ·ÓıÚÒÔ˘˜ Î·È ÙȘ ÎÔÈӈӛ˜ Ô˘ Û˘Ó‰¤ÔÓÙ·È ¿ÌÂÛ· ‹ ¤ÌÌÂÛ· Ì ÙË ÏÂÈÙÔ˘ÚÁ›· Ù˘ Âȯ›ÚËÛ˘. ¶Ò˜ ÚÔÂÙÔÈÌ¿˙ÔÓÙ·È ÁÈ· ·˘ÙfiÓ ÙÔ˘˜ ÙÔÓ ÚfiÏÔ; ΔÔ Û‡Á¯ÚÔÓÔ ÚfiÁÚ·ÌÌ· ªμ∞ ¤¯ÂÈ ‰È·Ó‡ÛÂÈ ÌÂÁ¿ÏË ·fiÛÙ·ÛË ·fi ÙËÓ ·Ú¯ÂÙ˘È΋ ÙÔ˘ ÚԉȷÁÚ·Ê‹ Ô˘ ‹Ù·Ó Ó· ÂÌ‰ÒÛÂÈ ·Ú¯¤˜ ıÂÙÈ΋˜ ÂÈÛÙ‹Ì˘ Î·È Ì˯·ÓÈ΋˜ ÛÙË ‰ÈÔ›ÎËÛË. ∂Ó· Û‡Á¯ÚÔÓÔ ªμ∞ ÛÙԯ‡ÂÈ ÛÙËÓ ÚÔÂÙÔÈÌ·Û›· ÛÙÂϯÒÓ Ô˘ ÚÔÔÚ›˙ÔÓÙ·È ÁÈ· ËÁÂÙÈΤ˜ ı¤ÛÂȘ (ÌÈÎÚ‹˜ ‹ ÌÂÁ¿Ï˘ ÂÌ‚¤ÏÂÈ·˜ - ‰ÂÓ ¤¯ÂÈ ÛËÌ·Û›·) ÙȘ Ôԛ˜ ı· ˘ËÚÂÙ‹ÛÔ˘Ó Ì ˘¢ı˘ÓfiÙËÙ·. ∏ ËÁÂÛ›·, Ë ÊÈÏÔÛÔÊ›·, Ë „˘¯ÔÏÔÁ›·, Ë ËıÈ΋, Ë Δ¤¯ÓË Â›Ó·È ÌÂÚÈÎÔ› ·fi ÙÔ˘˜ ÙÔÌ›˜ Ô˘ ‰ڷÈÒÓÔÓÙ·È fiÏÔ Î·È ÂÚÈÛÛfiÙÂÚÔ ÛÙÔÓ ÎÔÚÌfi ÂÓfi˜ ÚÔÁÚ¿ÌÌ·ÙÔ˜ ªμ∞. ΔÔ ªμ∞ ˘‹ÚÍ ¿ÓÙÔÙ ̛· ȉȷ›ÙÂÚË ÌÔÚÊ‹ ÂÎ·›‰Â˘Û˘. ™˘Ó‰˘¿˙ÂÈ ÙË ıˆڛ· Ì ÙËÓ Ú¿ÍË, ÙËÓ ·Ó¿Ï˘ÛË Ì ÙËÓ Â˘ı˘ÎÚÈÛ›·. ¢ÂÓ ÛÙԯ‡ÂÈ ÛÙËÓ Î·Ù¿ÚÙÈÛË ÂÈÛÙËÌfiÓˆÓ ·ÏÏ¿ ÛÙËÓ ÚÔÂÙÔÈÌ·Û›· ·ÓıÚÒˆÓ Ù˘ Ú¿Í˘ Ô˘ ı· ‰ÚÔ˘Ó ÌÂ Û˘Ó›‰ËÛË ÙÔ˘ ÚfiÏÔ˘ ÙÔ˘˜ Î·È ÛˆÊÚÔÛ‡ÓË. ∂›Ó·È Ì›· Û˘Ó·Ú·ÛÙÈ΋ Ì·ıËÛȷ΋ ÂÌÂÈÚ›· Ô˘ ‰›ÓÂÈ Ì›· ÔÏ˘‰È¿ÛÙ·ÙË ÒıËÛË ÛÙȘ Ê˘ÛÈΤ˜ ÎÏ›ÛÂȘ οı ÊÔÈÙËÙ‹/ÛÙÂϤ¯Ô˘˜ Û ·Ó·ÏÔÁÈο Ôχ Û‡ÓÙÔÌÔ ¯ÚÔÓÈÎfi ‰È¿ÛÙËÌ·. ∞Ó Ë ÛËÌÂÚÈÓ‹ ÎÚ›ÛË «ÊˆÓ¿˙ÂÈ» fiÙÈ Ú¤ÂÈ Ó· ÚÔÂÙÔÈÌ·ÛÙԇ̠ÁÈ· ÙÔ ¿ÁÓˆÛÙÔ Î·È Ù·˘Ùfi¯ÚÔÓ· Ó· ·Ó·Ï¿‚Ô˘Ì ‰Ú¿ÛË ÁÈ· Ó· ÊÙÈ¿ÍÔ˘Ì ÙÔ Ì¤ÏÏÔÓ Ô˘ ¤¯ÂÈ ÓfiËÌ· ÁÈ· ÂÌ¿˜, ÙÔ ªμ∞ ÚÔÛʤÚÂÈ ÙËÓ ÏÔ˘ÛÈfiÙÂÚË ÂÎ·È‰Â˘ÙÈ΋ ÚfiÎÏËÛË. °È·Ù›, fiˆ˜ ›Â Ô ∞ÌÂÚÈηÓfi˜ ÂÚÈ‚·ÏÏÔÓÙÔÏfiÁÔ˜ Î·È Û˘ÁÁڷʤ·˜, Amory Lovins, «ΔÈ ÂÚÈ̤ÓÔ˘ÌÂ; ∂Ì›˜ ›̷ÛÙ ·˘ÙÔ› ÙÔ˘˜ ÔÔ›Ô˘˜ ÂÚÈ̤ӷÌÂ!»

√ Î. ¡ÈÎfiÏ·Ô˜ ∞. ª˘ÏˆÓfiÔ˘ÏÔ˜ Â›Ó·È ·Ó·ÏËÚˆÙ‹˜ ηıËÁËÙ‹˜ ¶ÏËÚÔÊÔÚÈ·ÎÒÓ ™˘ÛÙËÌ¿ÙˆÓ, ·ÓÙÈÚ‡Ù·Ó˘, ALBA Graduate Business School at The American College of Greece.

ΔƒπΔ∏ 31 π∞¡√À∞ƒπ√À 2012

KEP¢O™


∂Î·›‰Â˘ÛË ΔÔ MBA International Â›Ó·È ¤Ó· ηÈÓÔÙfiÌÔ ÚfiÁÚ·ÌÌ· ÙÔ˘ √ÈÎÔÓÔÌÈÎÔ‡ ¶·ÓÂÈÛÙËÌ›Ô˘ ∞ıËÓÒÓ

À‡ı˘ÓÔÈ Ì¿Ó·Ù˙ÂÚ Ì ·Í›Â˜ Î·È ÔÚ¿Ì·Ù· √È ·ÏÏ·Á¤˜ ÛÙËÓ ·ÁÎfiÛÌÈ· ÔÈÎÔÓÔÌ›· ·Ó¤‰ÂÈÍ·Ó ÙËÓ ·Ó¿ÁÎË ÂÎ·›‰Â˘Û˘ ˘‡ı˘ÓˆÓ managers, ÔÈ ÔÔ›ÔÈ ı· ʤÚÔ˘Ó ˘ÁÈ›˜ ·Í›Â˜ Î·È ÔÚ¿Ì·Ù· ·ÏÏ¿ Î·È ‰ÈÂıÓ‹ ÚÔÛ·Ó·ÙÔÏÈÛÌfi. Δ· ÌÂÙ·Ù˘¯È·Î¿ ÚÔÁÚ¿ÌÌ·Ù·, fiˆ˜ ÙÔ MBA International Program, Ô˘ ·Ó·ÁÓÒÚÈÛ·Ó ·˘Ù¤˜ ÙȘ ·Ó¿ÁΘ, ‰È·ÌÔÚÊÒÓÔÓÙ·˜ ÙÔ Î·Ù¿ÏÏËÏÔ ÚfiÁÚ·ÌÌ· ÛÔ˘‰ÒÓ, ‰ËÌÈÔ‡ÚÁËÛ·Ó ÂÎÙfi˜ ÙˆÓ ¿ÏÏˆÓ Î·È ÙȘ ϤÔÓ Î·Ù¿ÏÏËϘ ÚÔ¸Ôı¤ÛÂȘ ÁÈ· ηχÙÂÚË ·ÔηٿÛÙ·ÛË ÙˆÓ ·ÔÊÔ›ÙˆÓ ÙÔ˘˜. ΔÔ MBA International Program Â›Ó·È ¤Ó· ηÈÓÔÙfiÌÔ ÌÂÙ·Ù˘¯È·Îfi ÚfiÁÚ·ÌÌ· Ô˘ ÏÂÈÙÔ˘ÚÁ› Ù· ÙÂÏÂ˘Ù·›· 12 ¯ÚfiÓÈ· ÛÙÔ √ÈÎÔÓÔÌÈÎfi ¶·ÓÂÈÛÙ‹ÌÈÔ ∞ıËÓÒÓ. ΔÔ ÚfiÁÚ·ÌÌ· Â›Ó·È Ï‹Úˆ˜ ·Ó·ÁÓˆÚÈṲ̂ÓÔ ·fi ÙÔ ∞ªμ∞ (Association of MBAs), ‰È‰¿ÛÎÂÙ·È ÛÙËÓ ·ÁÁÏÈ΋ Î·È ‰È·ı¤ÙÂÈ ¤Ó· ÏÔ‡ÛÈÔ ÚfiÁÚ·ÌÌ· ÛÔ˘‰ÒÓ Ô˘ Û˘Ó‰˘¿˙ÂÈ ¿ÚÈÛÙ· ÙË ıˆÚËÙÈ΋ ηٿÚÙÈÛË Ì ÙËÓ Ú·ÎÙÈ΋ ÂÊ·ÚÌÔÁ‹. ¶·Ú¿ÏÏËÏ· ·Ú¤¯ÂÈ ÙË ‰˘Ó·ÙfiÙËÙ· ÂÚ·ÈÙ¤Úˆ Âȉ›Î¢Û˘ (majors).

¢ÈÂıÓ‹˜ ÚÔÛ·Ó·ÙÔÏÈÛÌfi˜ ∂Ó· ·fi Ù· ΢ڛ·Ú¯· ¯·Ú·ÎÙËÚÈÛÙÈο ÙÔ˘ ¶ÚÔÁÚ¿ÌÌ·ÙÔ˜ Â›Ó·È Ô ‰ÈÂıÓ‹˜ ÙÔ˘ ¯·Ú·ÎÙ‹Ú·˜, ηıÒ˜ ÚÔÛÂÏ·ÂÈ ˘Ô„‹ÊÈÔ˘˜ ·fi fiÏÔ ÙÔÓ ÎfiÛÌÔ, ‚ÔËıÒÓÙ·˜ ¤ÙÛÈ, ∂ÏÏËÓ˜ Î·È Í¤ÓÔ˘˜ ÊÔÈÙËÙ¤˜ Ó· ÂÍÔÈÎÂȈıÔ‡Ó Ì ÙÔ ·ÁÎfiÛÌÈÔ, ÔÈÎÔÓÔÌÈÎfi Î·È ÔÏ˘ÔÏÈÙÈÛÌÈÎfi ÂÚÈ‚¿ÏÏÔÓ. ™ÙÔ ¶ÚfiÁÚ·ÌÌ· ‰È‰¿ÛÎÔ˘Ó, ÏËÓ ÙˆÓ Î·ıËÁËÙÒÓ ÙÔ˘ √¶∞, ÛÔ˘‰·›ÔÈ ÂÈÛΤÙ˜ ηıËÁËÙ¤˜ ·fi ¯ÒÚ˜, fiˆ˜ ∞ÌÂÚÈ΋, ∫·Ó·‰¿˜, ∞ÁÁÏ›·, °·ÏÏ›·, πÓ‰›·, ∫›Ó· Î.Ï. Î·È ÚÔÛʤÚÔÓÙ·È ÂȉÈο Ì·ı‹Ì·Ù· ÁÈ· ÂÈ̤ÚÔ˘˜ ·ÁÔÚ¤˜ (.¯. Doing Business in the Balkans ‹ Business in China, Î.¿.). ªÂ Ù· ·Ú·¿Óˆ ‰ËÌÈÔ˘ÚÁÂ›Ù·È ·Ú¿ÏÏËÏ· ¤Ó· ‰›ÎÙ˘Ô Û˘ÓÂÚÁ·Û›·˜ Ô˘ ‰È·ÙËÚÔ‡Ó fiÏÔÈ ÔÈ ÊÔÈÙËÙ¤˜ Î·È ·ÍÈÔÔÈÔ‡Ó Î·È ÌÂÙ¿ ÙÔ Ù¤ÏÔ˜ ÙÔ˘ ¶ÚÔÁÚ¿ÌÌ·ÙÔ˜. ™ÙÔ ›‰ÈÔ Ï·›ÛÈÔ ÔÚÁ·ÓÒÓÔÓÙ·È Î·È ÂȉÈο study trips, Û ‰˘Ó·ÌÈΤ˜ ·ÁÔÚ¤˜, fiˆ˜ Ë ∫›Ó· Î·È Ë πÓ‰›·, Ô˘ ÚÔÛʤ-

ΔÔ ËÁÂÙÈÎfi site ÛÙËÓ Â‡ÚÂÛË ÂÚÁ·Û›·˜ kariera.gr, ̤ÏÔ˜ ÙÔ˘ ‰ÈÎÙ‡Ô˘ CareerBuilder Ì ÛÙ·ıÂÚ¤˜ Û˘ÓÂÚÁ·Û›Â˜ Ì ÙȘ ÌÂÁ·Ï‡ÙÂÚ˜ ÂÙ·Èڛ˜ Î·È ÂÎ·È‰Â˘ÙÈÎÔ‡˜ ÔÚÁ·ÓÈÛÌÔ‡˜, ηÈÓÔÙÔÌ› ÁÈ· ·ÎfiÌË ÌÈ· ÊÔÚ¿ ‰ÈÔÚÁ·ÓÒÓÔÓÙ·˜ ÙËÓ 1Ë online ¤ÎıÂÛË ÂÎ·›‰Â˘Û˘ ÛÙËÓ ∂ÏÏ¿‰·, ÙÔ «Virtual Education Fair». ∏ ÚˆÙÔÔÚȷ΋ ·˘Ù‹ ÂΉ‹ÏˆÛË ÁÈ· Ù· ÂÏÏËÓÈο ‰Â‰Ô̤ӷ ¤¯ÂÈ ˆ˜ ·ÚÈÔ ÛÙfi¯Ô Ó· ʤÚÂÈ Û Â·Ê‹ ·fiÊÔÈÙÔ˘˜ Ï˘Î›Ԣ Î·È ¶·ÓÂÈÛÙËÌ›Ô˘ Ì ‹ ¯ˆÚ›˜ ÂÚÁ·Ûȷ΋ ÂÌÂÈÚ›·, Ô˘ ·Ó·˙ËÙÔ‡Ó ÛÔ˘‰¤˜ ηıÒ˜ Î·È ÛÂÌÈÓ¿ÚÈ· Â·ÁÁÂÏÌ·ÙÈ΋˜ ÂÍÂȉ›Î¢Û˘ ÁÈ· ·ÓÒÙÂÚ· ÛÙÂϤ¯Ë, Ì ÂÎ·È‰Â˘ÙÈÎÔ‡˜ ÔÚÁ·ÓÈÛÌÔ‡˜ Û fiÏË ÙËÓ ∂˘ÚÒË. ∏ ÂΉ‹ÏˆÛË «Virtual Education Fair» ı· Ú·ÁÌ·ÙÔÔÈËı› ·fi ÙȘ 10 ¤ˆ˜ ÙȘ 12 ºÂ‚ÚÔ˘·Ú›Ô˘ 2012. ™Â ÂȉÈο ‰È·ÌÔÚʈ̤ÓÔ ÂÎıÂÛÈ·Îfi ¯ÒÚÔ ı· ÊÈÏÔÍÂÓÔ‡ÓÙ·È ÂÚ›ÙÂÚ· ÂÎ·È‰Â˘ÙÈÎÒÓ ÔÚÁ·ÓÈÛÌÒÓ ‹ Î·È ÂÙ·ÈÚÈÒÓ. ∂ÈÛΤÙ˜ ·fi ∂ÏÏ¿‰· Î·È ∫‡ÚÔ ı· ¤¯Ô˘Ó ÙË ‰˘Ó·ÙfiÙËÙ· ‰ˆÚÂ¿Ó Ì ÌÈ· ·Ï‹ ÂÁÁÚ·Ê‹ ÛÙÔ <https://www.ubivent.com/registratio n?kariera-education>, Ó· ÂÈÛΤÙÔ-

KEP¢O™ ΔƒπΔ∏ 31 π∞¡√À∞ƒπ√À 2012

ÙˆÓ ÂȯÂÈÚ‹ÛˆÓ, ÙÔ I-MBA ¤¯ÂÈ ıÂÛÌÔıÂÙ‹ÛÂÈ ÙÔ ÚfiÁÚ·ÌÌ· Field Study Program (FSP) Î·È ¤¯ÂÈ ·Ó·Ù‡ÍÂÈ ¤Ó· ¢ڇ ‰›ÎÙ˘Ô Û˘ÓÂÚÁ·ÛÈÒÓ Ì ÂÚÈÛÛfiÙÂÚ˜ ·fi 150 ÂÏÏËÓÈΤ˜ Î·È ‰ÈÂıÓ›˜ ÂȯÂÈÚ‹ÛÂȘ. ª¤Ûˆ ÙÔ˘ ÚÔÁÚ¿ÌÌ·ÙÔ˜ FSP, ÔÈ ÊÔÈÙËÙ¤˜ ÙÔ˘ π-ªμ∞ Û ÔÌ¿‰Â˜ 3-4 ·ÙfiÌˆÓ ÂÈÏ‡Ô˘Ó ·ÏËıÈÓ¿ ÚÔ‚Ï‹Ì·Ù· ÂȯÂÈÚ‹ÛˆÓ. Δ· projects ·ÍÈÔÏÔÁÔ‡ÓÙ·È ·fi ηıËÁËÙ¤˜ ·ÏÏ¿ Î·È ÂÎÚÔÛÒÔ˘˜ ÙˆÓ ÂÙ·ÈÚÂÈÒÓ Î·È Ù· ηχÙÂÚ· ·fi ·˘Ù¿ ‚Ú·‚‡ÔÓÙ·È Î¿ı ¯ÚfiÓÔ.

¢ÈÎÙ‡ˆÛË - ∫·ÚȤڷ

ÚÔ˘Ó ÛÙÔ˘˜ ÛÔ˘‰·ÛÙ¤˜ ÌÔÓ·‰ÈΤ˜ ¢ηÈڛ˜ ÁÈ· Â·Ê¤˜ Ì ÙÔ ÙÔÈÎfi ÂȯÂÈÚËÛÈ·Îfi Î·È ÔÏÈÙÈÛÙÈÎfi ÂÚÈ‚¿ÏÏÔÓ. ªÂ ·Ó·Ï˘ÙÈÎfi ÚfiÁÚ·ÌÌ· Î·È Ì·ı‹Ì·Ù· ÂÈÏÔÁ‹˜ ÙÔ πªμ∞ ÚÔÛʤÚÂÈ ÛÙÔ˘˜ ÊÔÈÙËÙ¤˜ ÙÔ˘ ¤Ó· ¢ڇ Ê¿ÛÌ· ÂÈÏÔÁÒÓ ·Ó¿ÏÔÁ· Ì ÙȘ ÚÔÛˆÈΤ˜ ÙÔ˘˜ ÎÏ›ÛÂȘ Î·È ÂӉȷʤÚÔÓÙ·. π‰È·›ÙÂÚË ¤ÌÊ·ÛË ‰›‰ÂÙ·È ÛÙËÓ ·Ó¿Ù˘ÍË ·Ó·Ï˘ÙÈ΋˜ ÛΤ„˘ Î·È ·ÍÈÔÔ›ËÛ˘ Ù˘ Ù¯ÓÔÏÔÁ›·˜. ª¤Û· ·fi ÙÔ ¶ÚfiÁÚ·ÌÌ· ∞Ó¿Ù˘Í˘ ¶ÚÔÛˆÈÎÒÓ πηÓÔÙ‹ÙˆÓ (Personal Skills Development Program) Î·È Ì ÙË Û˘ÌÌÂÙÔ¯‹ ÙÔ˘˜ Û workshops, ·ÙÔÌÈΤ˜ Î·È ÔÌ·‰ÈΤ˜ ÂÚÁ·Û›Â˜, ·È¯Ó›‰È· ÚfiÏˆÓ Î·È ÚÔÛˆÈ΋ Û˘Ì‚Ô˘Ï¢ÙÈ΋, ÔÈ ÊÔÈÙËÙ¤˜ ηÏÏÈÂÚÁÔ‡Ó ÙË Û˘Ó·ÈÛıËÌ·ÙÈ΋ ÙÔ˘˜ ÓÔËÌÔÛ‡ÓË, ·Ó·Ù‡ÛÛÔ˘Ó ÙȘ ÂÈÎÔÈÓˆÓȷΤ˜ Î·È ‰È·Ú·ÁÌ·Ù¢ÙÈΤ˜ ÙÔ˘˜ ÈηÓfiÙËÙ˜, ·ÔÎÙÔ‡Ó ·˘ÙÔÁÓˆÛ›· Î·È ·˘ÙÔ¤ÏÂÁ¯Ô, Ì·ı·›ÓÔ˘Ó Ó· ‰È·¯ÂÈÚ›˙ÔÓÙ·È ÙÔÓ ¯ÚfiÓÔ, ÙÔ ¿Á¯Ô˜ Î·È ÙË ‰˘Ó·ÌÈ΋ ÙˆÓ ÔÌ¿‰ˆÓ. ∂Èı˘ÌÒÓÙ·˜ Ó· Û˘Ì‚¿ÏÂÈ ÛÙËÓ Â›Ï˘ÛË ÚÔ‚ÏËÌ¿ÙˆÓ

ªÂ ¤Ó· ÔÚÁ·ÓˆÌ¤ÓÔ Î·È ‰Ú·ÛÙ‹ÚÈÔ Career Office, ÙÔ ÔÔ›Ô ‰È·ÙËÚ› Û˘ÓÂÚÁ·Û›Â˜ ÂÏÏËÓÈΤ˜ Î·È ‰ÈÂıÓ›˜ ÂÙ·ÈÚ›˜, ‰ÂÓ Â›Ó·È Î·ıfiÏÔ˘ Ù˘¯·›Ô fiÙÈ ÙÔ 1/3 ÂÚ›Ô˘ ÙˆÓ ÊÔÈÙËÙÒÓ Î¿ı ¤ÙÔ˘˜ ‚Ú›ÛÎÂÈ ‰Ô˘ÏÂÈ¿ ÚÈÓ ·ÎfiÌË ÙÂÏÂÈÒÛÂÈ ÙȘ ÛÔ˘‰¤˜ ÙÔ˘, ÂÓÒ Ë ÌÂÙ¤ÂÈÙ· ηÚȤڷ ÙÔ˘˜ ·ÚÔ˘ÛÈ¿˙ÂÈ ÂÓÙ˘ˆÛȷ΋ ·ÓÔ‰È΋ ÔÚ›·, ·ÎfiÌË Î·È Û ‰ÈÂıÓ¤˜ Â›‰Ô. ¶·Ú¿ÏÏËÏ· ÙÔ π-ªμ∞ ‰È·ı¤ÙÂÈ ¤Ó·Ó Ôχ ‰Â̤ÓÔ Û‡ÏÏÔÁÔ ·ÔÊÔ›ÙˆÓ, Ô˘ ÚÔÛʤÚÂÈ ÌÂÁ¿ÏË ÂÓË̤ڈÛË Û¯ÂÙÈο Ì Â·ÁÁÂÏÌ·ÙÈο ı¤Ì·Ù· ·ÏÏ¿ Î·È ‚Ô‹ıÂÈ· Û ÂÚÈÙÒÛÂȘ ÎÚ›Û˘, fiˆ˜ ·˘Ù‹ Ô˘ ‰È·Ó‡Ô˘Ì ÙÒÚ·. ÷ڷÎÙËÚÈÛÙÈÎfi ·Ú¿‰ÂÈÁÌ· ·ÔÙÂÏ› ÙÔ ÚfiÁÚ·ÌÌ· Outplacement Ì ÛÙfi¯Ô Ó· ˘ÔÛÙËÚ›ÍÂÈ ÙÔ˘˜ Û˘ÌÌÂÙ¤¯ÔÓÙ˜ ÛÙËÓ ·Ó·˙‹ÙËÛË Ó¤·˜ ı¤Û˘ ÂÚÁ·Û›·˜ ̤۷ ·fi Û˘Ó‰ڛ˜ ÌÂ Û˘Ì‚Ô‡ÏÔ˘˜ Â·ÁÁÂÏÌ·ÙÈÎÔ‡ ÚÔÛ·Ó·ÙÔÏÈÛÌÔ‡, ÂÚÁ·ÛÙ‹ÚÈ· Î·È Î·ıÔ‰‹ÁËÛË ÛÙȘ ÂÓ·ÏÏ·ÎÙÈΤ˜ ÂÈÏÔÁ¤˜ ÙˆÓ ˘Ô„ËÊ›ˆÓ. ¡· ÛËÌÂȈı› fiÙÈ ÙÔ MBA International ‰›ÓÂÈ ÙË ‰˘Ó·ÙfiÙËÙ· Ï‹ÚÔ˘˜ ‹ ÌÂÚÈ΋˜ ÊÔ›ÙËÛ˘, Ì ÂÍ·ÈÚÂÙÈο ·ÓÙ·ÁˆÓÈÛÙÈο ‰›‰·ÎÙÚ· ÁÈ· ¤Ó· ªμ∞ Ù¤ÙÔÈÔ˘ ÂÈ¤‰Ô˘ (12.000 ¢ÚÒ). °È· ÂÚÈÛÛfiÙÂÚ˜ ÏËÚÔÊÔڛ˜ ÂÈÛÎÂÊÙ›Ù www.imba.aueb.gr

∏ 1Ë online ¤ÎıÂÛË ÂÎ·›‰Â˘Û˘ ·fi ÙÔ kariera.gr

«Virtual Education Fair»

ÓÙ·È ÙÔ ÂÈÎÔÓÈÎfi ÂÚ›ÙÂÚÔ ÙÔ˘ οı ÂÎ·È‰Â˘ÙÈÎÔ‡ ÔÚÁ·ÓÈÛÌÔ‡, Ó· Û˘ÓÔÌÈÏÔ‡Ó Ì ÂÎÚÔÛÒÔ˘˜ ÙÔ˘ ÁÈ· ı¤Ì·Ù· ·ÈÙ‹ÛˆÓ, ‰È·‚›ˆÛ˘ Î·È Ù·˘Ùfi¯ÚÔÓ˘ ÂÚÁ·Û›·˜ Û ¯ÒÚ˜ ÙÔ˘ Â͈ÙÂÚÈÎÔ‡, Ó· ÚÔÌËı‡ÔÓÙ·È Û¯ÂÙÈÎfi ˘ÏÈÎfi, Ó· ·Ú·ÎÔÏÔ˘ıÔ‡Ó ÂÓËÌÂÚˆÙÈο videos Î·È Ó·

Û˘ÓÔÌÈÏÔ‡Ó Ì ÙÔ˘˜ ˘fiÏÔÈÔ˘˜ ÂÈÛΤÙ˜. √È ÂÎ·È‰Â˘ÙÈÎÔ› ÔÚÁ·ÓÈÛÌÔ› ·fi ∂ÏÏ¿‰· Î·È ∂˘ÚÒË ı· ¤¯Ô˘Ó ÙË ‰˘Ó·ÙfiÙËÙ· Ó· ÚÔ‚¿ÏÏÔ˘Ó Ù· ÂÎ·È‰Â˘ÙÈο ÙÔ˘˜ ÚÔÁÚ¿ÌÌ·Ù· Û ¤Ó· ¢ڇ ÎÔÈÓfi ˘Ô„ËÊ›ˆÓ Û ∂ÏÏ¿‰· Î·È ∫‡ÚÔ.

ªÂÚÈÎÔ› ·fi ÙÔ˘˜ ÂÎ·È‰Â˘ÙÈÎÔ‡˜ ÔÚÁ·ÓÈÛÌÔ‡˜ Ô˘ ı· Û˘ÌÌÂÙ¤¯Ô˘Ó Â›Ó·È ÔÈ ·ÎfiÏÔ˘ıÔÈ : ∞¡√πÃΔ√ ¶∞¡∂¶π™Δ∏ªπ√ ∫À¶ƒ√À, √¶∞-MBA INTERNATIONAL,√π∫√¡√ªπ∫√ ¶∞¡∂¶π™Δ∏ªπ√ ∞£∏¡ø¡ª∂Δ∞¶ΔÀÃπ∞∫√ ¶ƒ√°ƒ∞ªª∞ ™¶√À¢ø¡ MARKETING ∫∞π ∂¶π∫√π¡ø¡π∞™ ª∂ ¡∂∂™ Δ∂á√§√°π∂™, ¶∞¡∂¶π™Δ∏ªπ√ ¡∂∞¶√§∏™ ¶∞º√À, ¶∞¡∂¶π™Δ∏ªπ√ §∂À∫ø™π∞™,ATHENS UNIVERSITY OF ECONOMICS AND BUSINESSM.Sc. PROGRAM IN INTERNATIONAL MARKETING,IELTS, NYENRODE BUSINESS UNIVERSITY, UNIVERSITY OF SUNDERLAND. ™ËÌ·ÓÙÈÎfi Â›Û˘ ÏÂÔÓ¤ÎÙËÌ· Ù˘ ÂÈÎÔÓÈ΋˜ ÂΉ‹ÏˆÛ˘ «Virtual Education Fair» Â›Ó·È fiÙÈ ÂÈÛΤÙ˜ Î·È Û˘ÌÌÂÙ¤¯ÔÓÙ˜ ¤¯Ô˘Ó ÙË ‰˘Ó·ÙfiÙËÙ· Ó· Û˘ÌÌÂÙ¤¯Ô˘Ó ÛÙÔ event ·fi ÙËÓ ¿ÓÂÛË ÙÔ˘ ÚÔÛˆÈÎÔ‡ ÙÔ˘˜ ¯ÒÚÔ˘, ÂÍÔÈÎÔÓÔÌÒÓÙ·˜ Ì ·˘Ùfi ÙÔÓ ÙÚfiÔ ¯ÚfiÓÔ ·ÏÏ¿ Î·È ÎfiÛÙÔ˜!

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∂ÈÎÔÈÓˆÓ›· Δ· blogs ·ÔÙÂÏÔ‡Ó ··Ú·›ÙËÙÔ ÂÚÁ·ÏÂ›Ô ÁÈ· ÙËÓ ÚÔÂÙÔÈÌ·Û›· ÙˆÓ ÊÔÈÙËÙÒÓ

™ÂÚÊ¿ÚÔÓÙ·˜ ÛÙÔ ªμ∞ blogging ® Δ∏™ | Ãπ™Δπ¡∞™ μ∞™π§∞∫∏ ΔÔ ªμ∞ Â›Ó·È ÁÓˆÛÙfi ˆ˜ ÙÔ ·¢ı›·˜ ÂÈÛÈÙ‹ÚÈÔ ÁÈ· ÙÔÓ ·ÁÎÔÛÌ›ˆ˜ ΢ڛ·Ú¯Ô ÎfiÛÌÔ ÙÔ˘ «Ì›˙Ó˜». ∞˘Ùfi ¿ÏψÛÙ ‰È·ÊËÌ›˙ÂÈ Î¿ı ·ÓÂÈÛÙËÌȷ΋ ÌÚÔÛÔ‡Ú· ÁÈ· ªμ∞ ÙÔ˘ ÎfiÛÌÔ˘. ΔÈ ÛËÌ·›ÓÂÈ fï˜ Û real time fiÚÔ˘˜ Ó· Â›Û·È ÊÔÈÙËÙ‹˜ ªμ∞; ¶fiÛÔ ‰‡ÛÎÔÏÔ Â›Ó·È Ó· Û˘Ó‰˘¿˙ÂȘ ÙȘ Û˘ÁÎÂÎÚÈ̤Ó˜ ÛÔ˘‰¤˜ Ì ·Ó·˙‹ÙËÛË ‰Ô˘ÏÂÈ¿˜, Û˘Ó¯‹ ÂÓË̤ڈÛË ÁÈ· ÙÔ ·ÁÎfiÛÌÈÔ ÔÈÎÔÓÔÌÈÎfi Á›ÁÓÂÛı·È Î·È - ÂӉ¯Ô̤ӈ˜ÙËÓ ÚÔÛˆÈ΋ ÛÔ˘ ˙ˆ‹; ∫·È Ù¤ÏÔ˜, Ò˜ Â›Ó·È Ó· ¤¯ÂȘ Ó· ÎÔÈÌËı›˜ ۯ‰fiÓ ‰‡Ô ¯ÚfiÓÈ·; √È ··ÓÙ‹ÛÂȘ Û›ÁÔ˘Ú· ‰ÂÓ ‚Ú›ÛÎÔÓÙ·È Û η̛· ·fi ÙȘ ÂηÙÔÓÙ¿‰Â˜ ÛÂÏ›‰Â˜ Ô˘ ·ÔÛÙ¤ÏÏÔÓÙ·È Ì οı ·›ÙËÛË ÂӉȷʤÚÔÓÙÔ˜ ·fi Ù· ¶·ÓÂÈÛÙ‹ÌÈ·. °È’ ·˘Ùfi Î·È ÔÈ ··ÓÙ·¯Ô‡ ˘Ô„‹ÊÈÔÈ, ÂÓ ÂÓÂÚÁ›· ÊÔÈÙËÙ¤˜ ‹ ·fiÊÔÈÙÔÈ ªμ∞, ·ÔÊ¿ÛÈÛ·Ó Ó· ‰ËÌÈÔ˘ÚÁ‹ÛÔ˘Ó ¤Ó· ·Ú¿ÏÏËÏÔ ÈÓÙÂÚÓÂÙÈÎfi Û‡Ì·Ó ÌfiÓÔ ÁÈ’ ·˘ÙÔ‡˜. ΔÔ ªμ∞ blogging ¤¯ÂÈ Î·ıÈÂÚˆı› ϤÔÓ ˆ˜ ¤Ó· ··Ú·›ÙËÙÔ ÂÚÁ·ÏÂ›Ô ÛÙ· ¯¤ÚÈ· ÙˆÓ ÊÔÈÙËÙÒÓ ªμ∞ ÙÔ ÔÔ›Ô ÛÙfi¯Ô ¤¯ÂÈ Ó· ÚÔÂÙÔÈÌ¿ÛÂÈ, Ó· ›ÛÂÈ, Ó· ·Ôηχ„ÂÈ Ù· Ì˘ÛÙÈο ‹ ·Ï¿ Ó· ÂÓËÌÂÚÒÛÂÈ fiÏÔ˘˜ ·˘ÙÔ‡˜ Ô˘ ηٿ οÔÈÔÓ ÙÚfiÔ ‚Ú¤ıËÎ·Ó Ó· ÎÔÏ˘ÌÔ‡Ó ·‚Ô‹ıËÙÔÈ ÛÙÔÓ ˆÎ·Ófi ÙÔ˘ Ì¿Ó·Ù˙ÌÂÓÙ. ∂ÎÙfi˜ ·fi ÙȘ Ï·ÙÊfiÚ̘ Ô˘ ‰È·ı¤ÙÔ˘Ó Ù· ›‰È· Ù· ¶·ÓÂÈÛÙ‹ÌÈ· ÛÙÔ˘˜ ÊÔÈÙËÙ¤˜ ÙÔ˘˜, ÔÏÏÔ› Â›Ó·È ÂΛÓÔÈ Ô˘ ·ÔÊ·Û›˙Ô˘Ó Ó· ‰ËÌÈÔ˘ÚÁ‹ÛÔ˘Ó ÙÔ ‰ÈÎfi ÙÔ˘˜ ÚÔÛˆÈÎfi ªμ∞ ÌÏÔÁÎ ¿ÏÏÔÙ Ì ÛÙfi¯Ô ·Ï¿ Ó· ÌÔÈÚ·ÛÙÔ‡Ó ÙËÓ ÂÌÂÈÚ›· ÙÔ˘˜ Î·È ¿ÏÏÔÙ Ì ÈÔ ÌÂÁ¿Ï˜ ÚÔÛ‰Ô˘ Ó· ‚Á¿ÏÔ˘Ó ÏÂÊÙ¿ ·fi ·˘Ùfi. ¶ÚˆÙ·ÁˆÓÈÛÙÈÎfi ÚfiÏÔ ÛÙ· ªμ∞ ÌÏÔÁÎ ·›˙ÂÈ ÙÔ Û¯ÂÙÈÎfi ÌÏÔÁÎ ÙˆÓ Financial Times, ÛÙÔ ÔÔ›Ô ¤¯Ô˘Ó ÂÈÏÂÁ› ÁÈ· Ó· Û˘Ó‰Ú¿ÌÔ˘Ó Ì ٷ ÔÛÙ ÙÔ˘˜ ‰Âο‰Â˜ ÊÔÈÙËÙ¤˜ ·fi Ù· ηχÙÂÚ· ªμ∞ ÙÔ˘ ÎfiÛÌÔ˘. ΔÔ ÚÒÙÔ ‚‹Ì· Â›Ó·È Ë ·fiÊ·ÛË. ¶ÔÏÏ¿ ·fi Ù· ÌÏÔÁÎ ÔÛÙ Â›Ó·È ·ÊÈÂڈ̤ӷ ηı·Ú¿ ÛÙÔ ·Ó Â›Ó·È ¤ÙÔÈÌÔ˜ οÔÈÔ˜ Ó· ÍÂÎÈÓ‹ÛÂÈ ÙÔ Ù·Í›‰È ÙÔ˘ ªμ∞. √ ÏfiÁÔ˜ Ô˘ ·ÊÈÂÚÒÓÔ˘Ó ÙfiÓÔ˘˜ ËÏÂÎÙÚÔÓÈ΋˜ ÌÂÏ¿Ó˘ Û ·˘Ù‹ ÙËÓ ÚÒÈÌË Ê¿ÛË Â›Ó·È ÁÈ·Ù› ÔÈ ‰È·‰Èηۛ˜ Ô˘ Ú¤ÂÈ Î¿ÔÈÔ˜ Ó· ÎÈÓ‹ÛÂÈ Ù·˘Ùfi¯ÚÔÓ· Ì ÙËÓ ·fiÊ·Û‹ ÙÔ˘ Â›Ó·È ÙfiÛÔ ÂÚ›ÏÔΘ Î·È ¯ÚÔÓÔ‚fiÚ˜ Î·È ÂӉ¯Ô̤ӈ˜ ·ÔÁÔËÙ¢ÙÈΤ˜ Ô˘ ›Ûˆ˜ Ó· ·Í›˙ÂÈ ÙÔÓ ÎfiÔ Ì›· ‰Â‡ÙÂÚË ÛΤ„Ë.

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∂›ÛË̘ ·ÓÂÈÛÙËÌȷΤ˜ Ï·ÙÊfiÚ̘ ∫¤Ú‰Ô˜» ·ÚÔ˘ÛÈ¿˙ÂÈ Ì›· Ï›ÛÙ· Ì οÔÈ· ·fi Ù· ÛËÌ·ÓÙÈÎfiÙÂΔÔ «∫ Ú· ªμ∞ ÌÏÔÁÎ. ∂›Ù Â›ÛËÌ· ›Ù ÂÓ ÂÓÂÚÁ›· ÊÔÈÙËÙÒÓ Â›Ù ÚfiÛÊ·Ù· ÔÏÔÎÏËڈ̤ӷ, Ë ÔÈÎÈÏ›· ÙˆÓ Î·ÙËÁÔÚÈÒÓ Î·È ÙˆÓ ıÂÌ¿ÙˆÓ ÙÔ˘˜ ı· ·Ú·ÎÈÓ‹ÛÂÈ Î¿ı ÂӉȷÊÂÚfiÌÂÓÔ Ó· Ù· ÂÈÛÎÂÊÙ›. 1. <http://www.london.edu/videoandaudio/mbatv.html> 2. <http://berkeleymbastudents.wordpress.com/> 3. <http://bumbastudents.blogspot.com/> 4. <http://engage.wharton.upenn.edu/MBA/blogs/ mbaadmissions_blog/> 5. <http://www4.gsb.columbia.edu/ideasatwork/> 6. <http://insight.kellogg.northwestern.edu/> 7. <http://www.deanstalk.net/> °ÂÓÈο 8. <http://blogs.ft.com/mba-blog/> 9. <http://www.mbaworld.com> 10. <http://mba-social.com/> ºÔÈÙËÙ¤˜ 11. <http://tombaornot.blogspot.com/> 12. <http://paragon2pieces.blogspot.com/> 13. <http://www.computersexy.com/blog/> 14. <http://sites.ivey.ca/mbastudents/> 15. <http://blog.students.london.edu/> 16. <http://blogsbyrahul.blogspot.com/> 17. <http://queensu-mba.blogspot.com/> 18. <http://blogs.cbs.dk/mba_diary/> 19. <http://theaimblogger.blogspot.com/> 20. <http://www.marquisparker.com/> 21. <http://deadhedge.blogspot.com/> 22. <http://mbainternetmarketingmanager.blogspot.com/> 23. <http://www.geekmba360.com/>

∫·ıËÁËÙ¤˜ 24. <http://financialrounds.blogspot.com/> 25. <http://blog.openitstrategies.com/> 26. <http://financeclippings.blogspot.com/> 27. <http://blog.robertsalomon.com/> 28. <http://blogs.hbr.org/davenport/> 29. <http://delong.typepad.com/> 30. <http://mjperry.blogspot.com/> 31. <http://divisionoflabour.com/> 32. <http://www.mpdailyfix.com/> 33. <http://blogs.hbr.org/hbr/mcgrath/> 34. <http://www.edbatista.com/> 35. <http://andrewhargadon.typepad.com/> ªμ∞ ·ÈÙ‹ÛÂȘ Î·È ·Ó·˙‹ÙËÛË ÂÚÁ·Û›·˜ 36. <http://www.stacyblackman.com/blog/> 37. <http://www.beatthegmat.com> 38. <http://blog.accepted.com/> 39. <http://henleydlmba.wordpress.com/> 40. <http://blog.clearadmit.com/> 41. <http://www.stanford.edu/group/mba/blog/> 42. <http://www.hbs.edu/mba/admissions/blog.html> 43. <http://www.admissionsconsultants.com/mba/blog.aspx> Multimedia 44. <http://www.mbapodcaster.com/> 45. <http://thelauderpodcast.blogspot.com/> 46. <http://media.darden.virginia.edu/podcasts/ Series.asp?SER_ID=4> 47. <http://ecorner.stanford.edu/podcasts.html> 48. <http://www.accepted.com/mba/podcast.aspx> 49. <http://www.imd.org/podcast.cfm> 50. <http://knowledge.wharton.upenn.edu/ podcast_archive.cfm> <http://www.mckinsey.com/Client_Service/High_Tech> 51. <http://mitsloan.mit.edu/newsroom/podcasts.php> 52. <http://makebalance.com/> ªÂÙ¿ ÙÔ ªμ∞, ÙÈ; 53. <http://managementconsulted.com/> 54. <http://www.mergersandinquisitions.com/> 55. <http://crazyconsultant.blogspot.com/> 56. <http://www.ibankingfaq.com/> 57. <http://ibankingresumes.blogspot.com/> 58. <http://steveshuconsulting.com/> 59. <http://blogs.ft.com/mba-blog/> 60.<http://www.london.edu/videoandaudio/mbatv.html>

™ÙË Û˘Ó¤¯ÂÈ· Â›Ó·È Ë ‰È·‰Èηۛ· ÙˆÓ ·ÈÙ‹ÛˆÓ. ¶Ò˜ Ó· ‰È·Ï¤ÍÂȘ

ÙÔ ÛˆÛÙfi ªμ∞, Ò˜ Ó· ÂÙ‡¯ÂȘ Ù· ÛÎÔÚ ÛÙȘ ÂÍÂÙ¿ÛÂȘ ÚÔÂÙÔÈÌ·Û›·˜, Ò˜ Ó· Û˘ÓÙ¿ÍÂȘ ÙȘ Û˘Óԉ¢ÙÈΤ˜ ÂÈÛÙÔϤ˜, ÔÈ· ¤ÍÙÚ· ¤ÁÁÚ·Ê· Ó·

Û˘ÌÂÚÈÏ¿‚ÂȘ, Ò˜ Ó· ÁÚ¿„ÂȘ ÂÈÙ˘¯Ò˜ ÙȘ ··Ú·›ÙËÙ˜ ÂÚÁ·Û›Â˜ Î·È Ê˘ÛÈο Ò˜ Ó· ÌÂȘ ÛÙÔ Ì˘·Ïfi ÙˆÓ ÌÂÏÒÓ Ù˘ ÂÈÙÚÔ‹˜ Ô˘ ı· Û ÎÚ›ÓÂÈ. ∂ÚˆÙ‹ÛÂȘ Î·È ··ÓÙ‹ÛÂȘ Ô˘ ÛÙÔȯÂÈÒÓÔ˘Ó ÙÔ Ì˘·Ïfi ÛÔ˘ ÁÈ· Ì‹Ó˜. √È ÌÏfiÁÎÂÚ ¤¯Ô˘Ó Ù·¯ı› ÛÙÔ Ó· Û ‚ÔËı‹ÛÔ˘Ó ‚‹Ì· ÚÔ˜ ‚‹Ì· ·ÏÏ¿ ΢ڛˆ˜ Ó· ·ÓÙÈÌÂÙˆ›ÛÂÙ ̷˙› ÙËÓ ÂӉ¯Ô̤ÓË ·ÔÙ˘¯›· Î·È ÙÔ ÂfiÌÂÓÔ ‚‹Ì·.

ΔƒπΔ∏ 31 π∞¡√À∞ƒπ√À 2012

KEP¢O™


ΔÔ ÔÏ˘fiıËÙÔ... ACCEPTED Â›Ó·È Ú·ÁÌ·ÙÈÎfiÙËÙ· Î·È ÚÈÓ ÂÙÔÈÌ¿ÛÂȘ ÙȘ ‚·Ï›ÙÛ˜ ÛÔ˘ ÔÈ «Ê¤ÏÔÔ˘ ÌÏfiÁÎÂÚ» ·Ó·Ï·Ì‚¿ÓÔ˘Ó Ó· Û ÚÔÂÙÔÈÌ¿ÛÔ˘Ó Ï‹Úˆ˜ ÁÈ· ÙÔ ÙÈ ı· Û˘Ó·ÓÙ‹ÛÂȘ ¿Ì· ÙË ÂÌÊ¿ÓÈÛ‹ ÛÔ˘ ÛÙÔ Î¿ÌÔ˘˜ - ·ÏÏ¿ Î·È ÚÈÓ. ™˘Ó‹ıˆ˜ fiÛÔÈ Á›ÓÔÓÙ·È ·Ô‰ÂÎÙÔ› Û ªμ∞ ¤¯Ô˘Ó ‹‰Ë ÌÂÈ ÛÙËÓ ·ÁÔÚ¿ ÂÚÁ·Û›·˜. √fiÙ ¤Ó· Ôχ Û‡ÓËı˜ ÛÙ¿‰ÈÔ Ô˘ ηÏÔ‡ÓÙ·È Ó· ÂÚ¿ÛÔ˘Ó Â›Ó·È ÔÈ ·ÌÊÈ‚Ôϛ˜ ÁÈ· ÙÔ ·Ó ·Í›˙ÂÈ ÙÔÓ ÎfiÔ Ó· ·Ê‹ÛÔ˘Ó ÙËÓ ‹‰Ë ÚԉȷÁÂÁÚ·Ì̤ÓË Î·ÚȤڷ ÙÔ˘˜ ÁÈ· Ó· ·Ó·˙ËÙ‹ÛÔ˘Ó ÙÔ Î¿ÙÈ ·Ú·¿Óˆ. ∏ ·¿ÓÙËÛË Ô˘ ‰›ÓÔ˘Ó Û¯Â‰fiÓ ÔÌfiʈӷ fiÏ· Ù· Û¯ÂÙÈο ÔÛÙ Â›Ó·È ıÂÙÈ΋ Î·È ¤Ó· ·fi Ù· ÈÔ ·Á·Ë̤ӷ ÙÔ˘˜ ÂȯÂÈÚ‹Ì·Ù· ‰ÂÓ Â›Ó·È - ·Ú·‰fi͈˜ - Ë Â˘ÎÔÏ›· Ì ÙËÓ ÔÔ›· ÔÈ ·fiÊÔÈÙÔÈ ªμ∞ ‚Ú›ÛÎÔ˘Ó ‰Ô˘ÏÂÈ¿ ·ÎfiÌ· Î·È Û ηÈÚÔ‡˜ ÎÚ›Û˘ ·ÏÏ¿ ÙÔ fiÙÈ Ë ÂÚ›Ô‰Ô˜ ÙˆÓ ÛÔ˘‰ÒÓ ªμ∞ Â›Ó·È Ì›· ÂÚ›Ô‰Ô˜ ·˘ÙÔÁÓˆÛ›·˜, ·ÔÎ¿Ï˘„˘ ÁÈ· ÙÔ ¿ÙÔÌÔ, Ù· fiÚÈ¿ ÙÔ˘ Î·È ÙË Û¯¤ÛË ÙÔ˘ Ì ÙÔ˘˜ ¿ÏÏÔ˘˜ ·ÓıÚÒÔ˘˜, ¤Ó· «·ÓıÚÒÈÓÔ ›ڷ̷», fiˆ˜ ϤÂÈ Ì›· ·fi ÙÔ˘˜ ªμ∞ ÌÏfiÁÎÂÚ ÙˆÓ Financial Times. ∏ ‰‡ÛÎÔÏË Î·ıËÌÂÚÈÓfiÙËÙ·, ÔÈ ˘ÚÂÙÒ‰ÂȘ Ú˘ıÌÔ›, Ù· Û˘Ó¯‹ ÙÂÛÙ, Ë ·‰˘Ó·Ì›· Ó· ÚÔÁÚ·ÌÌ·Ù›ÛÂȘ ÙÔÓ ¯ÚfiÓÔ ÛÔ˘, ÙÈ˜ ÁÈ· ÙÔ Ò˜ ı· Ì›ÓÂȘ ͇ÓÈÔ˜ ηٿ ÙËÓ ÒÚ· ÙÔ˘ Ì·ı‹Ì·ÙÔ˜ Â›Ó·È Ï›Á· ÌfiÓÔ ·fi Ù· ı¤Ì·Ù· Ì ٷ ÔÔ›· ηٷÈ¿ÓÔÓÙ·È ÔÈ ÌÏfiÁÎÂÚ Ô˘ «ÚÒÙ· ˙Ô˘Ó Î·È ÌÂÙ¿ ÁÚ¿ÊÔ˘Ó». ¶·Ú¿ÏÏËÏ· ÌÔÈÚ¿˙ÔÓÙ·È Û˘Ó¯Ҙ Â·ÁÁÂÏÌ·ÙÈΤ˜ ÂÌÂÈڛ˜ Î·È ÏËÚÔÊÔڛ˜ ÁÈ· ÂӉȷʤÚÔÓÙ· events, ÂÓÒ ·ÓÙ·ÏÏ¿ÛÛÔ˘Ó ·fi„ÂȘ ¿Óˆ ÛÙËÓ ·ÁÎfiÛÌÈ· ÔÈÎÔÓÔÌÈ΋ ÂÈηÈÚfiÙËÙ· Ô˘ ·ÛÙ·Ì¿ÙËÙ· ÙÔ˘˜ ÙÚÔÊÔ‰ÔÙ› ÌÂ Û˘ÓÙ·Ú·ÎÙÈΤ˜ Âȉ‹ÛÂȘ. ∏ ·Ó·˙‹ÙËÛË ÂÚÁ·Û›·˜ ÌÂÙ¿ ÙËÓ ·ÔÊÔ›ÙËÛË ¤¯ÂÈ ÙÔÓ ‰ÈÎfi Ù˘ ¯ÒÚÔ ÛÙ· ªμ∞ ÌÏÔÁÎ. ∞ÁÁÂϛ˜, Û˘Ì‚Ô˘Ï¤˜, ÙÈ˜ Î·È Û¯ÂÙÈΤ˜ ¤Ú¢Ó˜ Ô˘ ‰Â›¯ÓÔ˘Ó ÙËÓ ÔÚ›· ÙˆÓ ÚÔÛÏ‹„ÂˆÓ ÁÈ· ÙÔ˘˜ ·fiÊÔÈÙÔ˘˜ ªμ∞ ÚˆÙ·ÁˆÓÈÛÙÔ‡Ó. ∂›Û˘, ‰ÂÓ Ï›Ô˘Ó Î·È ÔÈ ÚÒËÓ ªμ∞ ÌÏfiÁÎÂÚ Ô˘ ÌÂÙ¿ ÙÔ Ù¤ÏÔ˜ ÙˆÓ ÛÔ˘‰ÒÓ ÙÔ˘˜ Û˘Ó‰˘¿˙Ô˘Ó ÙËÓ ÚÔ¸ËÚÂÛ›· ÙÔ˘˜ ÛÙÔ ÌÏfiÁÎÈÓÁÎ Ì ÙȘ ÓÂÔ·ÔÎÙËı›Û˜ ÂȯÂÈÚËÌ·ÙÈΤ˜ ÙÔ˘˜ ‰ÂÍÈfiÙËÙ˜ Î·È ‰ËÌÈÔ˘ÚÁÔ‡Ó ÈÓÙÂÚÓÂÙÈΤ˜ Û˘Ì‚Ô˘Ï¢ÙÈΤ˜ ÂȯÂÈÚ‹ÛÂȘ. ∞Í›˙ÂÈ fï˜ Ó· ÛËÌÂȈı› fiÙÈ ‰ÂÓ ÌÏÔÁοÚÔ˘Ó ÌfiÓÔ ÔÈ ÊÔÈÙËÙ¤˜ ªμ∞ ·ÏÏ¿ Î·È ÔÈ Î·ıËÁËÙ¤˜ ÙÔ˘˜. ™‡Ìʈӷ Ì ÙÔÓ Î. Richard Warr , ηıËÁËÙ‹ ÂÂÓ‰‡ÛÂˆÓ ÛÙÔ ¶·ÓÂÈÛÙ‹ÌÈÔ Ù˘ μfiÚÂÈ·˜ ∫·ÚÔϛӷ, «ÙÔ ÌÏfiÁÎÈÓÁÎ Â›Ó·È ··Ú·›ÙËÙÔ ÁÈ· Ó· ‰È‰¿ÍÂȘ ÂÂÓ‰‡ÛÂȘ. √È ÂÂÓ‰‡ÛÂȘ ‰ÂÓ Â›Ó·È ¿ÏÁ‚ڷ. ¶Ú¤ÂÈ Ó· ʤÚÓÂȘ Û˘Ó¯Ҙ Ú·ÁÌ·ÙÈο, ÊÚ¤Ûη ·Ú·‰Â›ÁÌ·Ù· ÛÙËÓ Ù¿ÍË».

KEP¢O™ ΔƒπΔ∏ 31 π∞¡√À∞ƒπ√À 2012

ΔÔ ÌÂÁ·Ï‡ÙÂÚÔ Î·È ·Ï·ÈfiÙÂÚÔ ÌÂÙ·Ù˘¯È·Îfi ÙÔ˘ ¶·ÓÂÈÛÙËÌ›Ô˘ ª·Î‰ÔÓ›·˜

¢È·ÙÌËÌ·ÙÈÎfi ÚfiÁÚ·ÌÌ· ÛÙË ¢ÈÔ›ÎËÛË ∂ȯÂÈÚ‹ÛÂˆÓ ΔÔ ¢È·ÙÌËÌ·ÙÈÎfi ¶ÚfiÁÚ·ÌÌ· ªÂÙ·Ù˘¯È·ÎÒÓ ™Ô˘‰ÒÓ ÛÙË ¢ÈÔ›ÎËÛË ∂ȯÂÈÚ‹ÛÂˆÓ ÏÂÈÙÔ˘ÚÁ› ·fi ÙÔ ·Î·‰ËÌ·˚Îfi ¤ÙÔ˜ 1994-1995. ™ÙÔ ÚfiÁÚ·ÌÌ· ·˘Ùfi Û˘ÌÌÂÙ¤¯Ô˘Ó ÙÚ›· ΔÌ‹Ì·Ù· ÙÔ˘ ¶·ÓÂÈÛÙËÌ›Ô˘ ª·Î‰ÔÓ›·˜: √ÚÁ¿ÓˆÛ˘ Î·È ¢ÈÔ›ÎËÛ˘ ∂ȯÂÈÚ‹ÛÂˆÓ Ô˘ ¤¯ÂÈ Î·È ÙË ‰ÈÔÈÎËÙÈ΋ ÛÙ‹ÚÈÍË ÙÔ˘ ÚÔÁÚ¿ÌÌ·ÙÔ˜, ÙÔ √ÈÎÔÓÔÌÈÎÒÓ ∂ÈÛÙËÌÒÓ Î·È ÙÔ §ÔÁÈÛÙÈ΋˜ Î·È ÃÚËÌ·ÙÔÔÈÎÔÓÔÌÈ΋˜. ΔÔ ÚfiÁÚ·ÌÌ· ·˘Ùfi Â›Ó·È ÙÔ ÚÒÙÔ ªμ∞ ÛÙË μfiÚÂÈ· ∂ÏÏ¿‰· Ì ÂÎ·È‰Â˘ÙÈÎfi ÚÔÛˆÈÎfi 50 ·ÙfiÌˆÓ Î·È 340 ÂÓÂÚÁÔ‡˜ ÊÔÈÙËÙ¤˜. ΔÔ ¢¶ª™ ÛÙË ¢ÈÔ›ÎËÛË ∂ȯÂÈÚ‹ÛÂˆÓ Û˘ÁÎÂÓÙÚÒÓÂÈ Ù˘¯ÈÔ‡¯Ô˘˜ fiÏÔ˘ ÙÔ˘ Ê¿ÛÌ·ÙÔ˜ ÙˆÓ ÁÓˆÛÙÈÎÒÓ ‰›ˆÓ. ∞ÔÙÂÏ› ÙÔ ÌÂÁ·Ï‡ÙÂÚÔ Î·È ¤Ó· ·fi Ù· ·Ï·ÈfiÙÂÚ· ÌÂÙ·Ù˘¯È·Î¿ ÚÔÁÚ¿ÌÌ·Ù· ÙÔ˘ ¶·ÓÂÈÛÙËÌ›Ô˘ ª·Î‰ÔÓ›·˜. ™ËÌÂÈÒÓÂÈ fiÙÈ Ë ÌÂÁ¿ÏË ÏÂÈÔÓfiÙËÙ· ÙˆÓ Ù˘¯ÈÔ‡¯ˆÓ ÙÔ˘ ¢¶ª™ ÛÙË ¢ÈÔ›ÎËÛË ∂ȯÂÈÚ‹ÛÂˆÓ ÂÚÁ¿˙ÔÓÙ·È ÛÙÔÓ È‰ÈˆÙÈÎfi ·ÏÏ¿ Î·È ÛÙÔÓ ‰ËÌfiÛÈÔ ÙÔ̤·. ∂Ó·˜ ·ÚÈıÌfi˜ Ù˘¯ÈÔ‡¯ˆÓ ÂÈϤÁÔ˘Ó Ó· Û˘Ó¯›ÛÔ˘Ó ÙȘ ÛÔ˘‰¤˜ ÙÔ˘˜ ÁÈ· Ó· ·ÔÎÙ‹ÛÔ˘Ó ‰È‰·ÎÙÔÚÈÎfi. ∞fi ÙËÓ ¤Ó·ÚÍË ÏÂÈÙÔ˘ÚÁ›·˜ ÙÔ˘ ÙÔ ¢¶ª™ ÛÙË ¢ÈÔ›ÎËÛË ∂ȯÂÈÚ‹ÛÂˆÓ ‚ڋΠ¿ÌÂÛË ·ÓÙ·fiÎÚÈÛË ·fi ·ÔÊÔ›ÙÔ˘˜ fi¯È ÌfiÓÔ ÙÔ˘ ¶·ÓÂÈÛÙËÌ›Ô˘ ª·Î‰ÔÓ›·˜ ·ÏÏ¿ Î·È ·fi ·ÔÊÔ›ÙÔ˘˜ ¿ÏÏˆÓ Û¯ÔÏÒÓ ·fi fiÏË ÙËÓ ∂ÏÏ¿‰·, ηıÒ˜ Î·È ÔÏÏ¿ ÛÙÂϤ¯Ë ÂȯÂÈÚ‹ÛˆÓ. ΔÔ ˘„ËÏfi Â›Â‰Ô ÛÔ˘‰ÒÓ ÙÔ˘ ¢¶ª™ ÛÙË ¢ÈÔ›ÎËÛË ∂ȯÂÈÚ‹ÛˆÓ, fiˆ˜ ·Ó·Ê¤ÚÂÈ ÙÔ ¶·ÓÂÈÛÙ‹ÌÈÔ ª·Î‰ÔÓ›·˜, ηٷ͛ˆÛ ÙÔ ÚfiÁÚ·ÌÌ· ÛÙË Û˘Ó›‰ËÛË ÙˆÓ ·ÔÊÔ›ÙˆÓ ·ÓÂÈÛÙËÌ›Ô˘, ·ÏÏ¿ Î·È ÌÂٷ͇ ÙˆÓ ÛÙÂϯÒÓ ÙˆÓ ÂȯÂÈÚ‹ÛˆÓ, Ì ·ÔÙ¤ÏÂÛÌ· Ô ·ÚÈıÌfi˜ ÙˆÓ ÂӉȷÊÂÚÔÌ¤ÓˆÓ Ó· Â›Ó·È ˘„ËÏfi˜. ∞ÔÙÂÏ› ·‰È·ÌÊÈÛ‚‹ÙËÙÔ ÁÂÁÔÓfi˜ fiÙÈ ÛÙȘ ¤ÓÙÔÓ· ·ÓÙ·ÁˆÓÈÛÙÈΤ˜ Û˘Óı‹Î˜ οو ·fi ÙȘ Ôԛ˜ ÏÂÈÙÔ˘ÚÁÔ‡Ó ÔÈ ÂȯÂÈÚ‹ÛÂȘ Î·È ÔÈ ÔÚÁ·ÓÈÛÌÔ›, ȉȈÙÈÎÔ› Î·È ‰ËÌfiÛÈÔÈ, Â›Ó·È ÂÈÙ·ÎÙÈÎfi Ó· ÛÙÂϯÒÓÔÓÙ·È ·fi ¿ÙÔÌ· Ô˘ ‰È·ı¤ÙÔ˘Ó ˘„ËÏÔ‡ ÂÈ¤‰Ô˘ ÁÓÒÛÂȘ, ‰ÂÍÈfiÙËÙ˜, ÈηÓfiÙËÙ˜ Î·È ÚˆÙ›ÛÙˆ˜ ÎÔÈÓ‹ ÏÔÁÈ΋, ‰ËÌÈÔ˘ÚÁÈÎfiÙËÙ· Î·È Ê·ÓÙ·Û›·. Δ¤ÙÔÈ· ÛÙÂϤ¯Ë Â›Ó·È Ô˘ÛÈ·ÛÙÈο Ë ÈηӋ Î·È ·Ó·Áη›· Û˘Óı‹ÎË ÁÈ· Ó· ÌÔÚ¤ÛÔ˘Ó Ó· ‰È·ÙËÚ‹ÛÔ˘Ó ÙËÓ ·ÓÙ·ÁˆÓÈÛÙÈÎfiÙËÙ¿ ÙÔ˘˜ ÔÈ ÛËÌÂÚÈ-

∞fi ÙËÓ ¤Ó·ÚÍË ÏÂÈÙÔ˘ÚÁ›·˜ ÙÔ˘ ÙÔ ¢¶ª™ ÛÙË ¢ÈÔ›ÎËÛË ∂ȯÂÈÚ‹ÛÂˆÓ ‚ڋΠ¿ÌÂÛË ·ÓÙ·fiÎÚÈÛË ·fi ·ÔÊÔ›ÙÔ˘˜ ÙÔ˘ ¶·ÓÂÈÛÙËÌ›Ô˘ ª·Î‰ÔÓ›·˜ Î·È ¿ÏÏˆÓ Û¯ÔÏÒÓ ·fi fiÏË ÙËÓ ∂ÏÏ¿‰· ηıÒ˜ Î·È ·fi ÛÙÂϤ¯Ë ÂȯÂÈÚ‹ÛˆÓ

Ó¤˜ ÂȯÂÈÚ‹ÛÂȘ. ΔÔ ¢¶ª™ ÛÙË ¢ÈÔ›ÎËÛË ∂ȯÂÈÚ‹ÛÂˆÓ ‰›ÓÂÈ ÙË ‰˘Ó·ÙfiÙËÙ· ÛÙȘ ÂÏÏËÓÈΤ˜ ÂȯÂÈÚ‹ÛÂȘ Î·È ÙÔ˘˜ ÔÚÁ·ÓÈÛÌÔ‡˜ Ó· ·ÔÎÙ‹ÛÔ˘Ó ‰ÈÔÈÎËÙÈο ÛÙÂϤ¯Ë ˘„ËÏÔ‡ ÂÈÛÙËÌÔÓÈÎÔ‡ ‰›Ô˘. ∞˘Ùfi ÂȂ‚·ÈÒÓÂÙ·È, ÛËÌÂÈÒÓÂÈ Î·È ·fi ÙÔ fiÙÈ ÛËÌ·ÓÙÈÎfi˜ ·ÚÈıÌfi˜ ÂȯÂÈÚ‹ÛÂˆÓ ÂȉÔÙ› ‹ ηχÙÂÈ ÙÔ Û‡ÓÔÏÔ ÙˆÓ ‰È‰¿ÎÙÚˆÓ ÙˆÓ ÛÙÂϯÒÓ ÙÔ˘˜ Ô˘ ·Ú·ÎÔÏÔ˘ıÔ‡Ó ÙÔ ¶ÚfiÁÚ·ÌÌ·. ∏ Û˘ÓÂÈÛÊÔÚ¿ ÙÔ˘ ÛÙË ‰È·Ù‹ÚËÛË ‹ Î·È ‚ÂÏÙ›ˆÛË Ù˘ ·ÓÙ·ÁˆÓÈÛÙÈÎfiÙËÙ·˜ ÙˆÓ ÂÏÏËÓÈÎÒÓ ÂȯÂÈÚ‹ÛˆÓ, ¤¯ÂÈ Ô˘ÛÈ·ÛÙÈΤ˜ ıÂÙÈΤ˜ ÂÈÙÒÛÂȘ ÁÈ· ÙÔ˘˜ ÂÚÁ·˙fiÌÂÓÔ˘˜ Û’ ·˘Ù¤˜ ·ÏÏ¿ Î·È ÁÈ· ÙËÓ ·Ó¿Ù˘ÍË Ù˘ ÂÏÏËÓÈ΋˜ ÔÈÎÔÓÔÌ›·˜ Î·È Î·Ù’ Â¤ÎÙ·ÛË Î·È ÙËÓ Â˘ËÌÂÚ›· Ù˘ ÎÔÈÓˆÓ›·˜ Û˘ÓÔÏÈο. ™Â ÁÂÓÈΤ˜ ÁÚ·Ì̤˜, ÙÔ ¢¶ª™ ÛÙË ¢ÈÔ›ÎËÛË ∂ȯÂÈÚ‹ÛÂˆÓ ÏÂÈÙÔ˘ÚÁ› Ì ÙËÓ ·ÎfiÏÔ˘ıË ‰ÔÌ‹: ¶ÚfiÁÚ·ÌÌ· ÁÈ· Ó¤Ô˘˜ Ù˘¯ÈÔ‡¯Ô˘˜. ¶ÚfiÁÚ·ÌÌ· ÁÈ· ÛÙÂϤ¯Ë ÂȯÂÈÚ‹ÛÂˆÓ (Executive MBA ·fi ÙÔÓ ºÂ‚ÚÔ˘¿ÚÈÔ 2000).

∞. μ.

°È· ÙËÓ ÂÈÛ·ÁˆÁ‹ ÛÙÔ ÚfiÁÚ·ÌÌ· ÁÈ· Ó¤Ô˘˜ Ù˘¯ÈÔ‡¯Ô˘˜ Û˘ÓÂÎÙÈÌÒÓÙ·È Ô ÁÂÓÈÎfi˜ ‚·ıÌfi˜ Ù˘¯›Ô˘, Ô ‚·ıÌfi˜ GMAT, Ë Â·ÁÁÂÏÌ·ÙÈ΋ ÂÌÂÈÚ›· Î·È ÚÔÛˆÈ΋ Û˘Ó¤ÓÙ¢ÍË. °È· ÙËÓ ÂÈÛ·ÁˆÁ‹ ÛÙÔ ÚfiÁÚ·ÌÌ· ÁÈ· ÛÙÂϤ¯Ë ÂȯÂÈÚ‹ÛÂˆÓ Û˘ÓÂÎÙÈÌÒÓÙ·È Ô ÁÂÓÈÎfi˜ ‚·ıÌfi˜ Ù˘¯›Ô˘, Ë Â·ÁÁÂÏÌ·ÙÈ΋ ÂÌÂÈÚ›·, ÂÈÚfiÛıÂÙ· ÚÔÛfiÓÙ· Î·È ÚÔÛˆÈ΋ Û˘Ó¤ÓÙ¢ÍË. ∂ȉÈο ÁÈ· ÙÔ ÚfiÁÚ·ÌÌ· Executive MBA, ÔÈ ˘Ô„‹ÊÈÔÈ ı· Ú¤ÂÈ Ó· ¤¯Ô˘Ó ÙÔ˘Ï¿¯ÈÛÙÔÓ ÙÂÙÚ·ÂÙ‹ ÚÔ¸ËÚÂÛ›· ˆ˜ ÛÙÂϤ¯Ë ÂȯÂÈÚ‹ÛÂˆÓ ‹ ÔÚÁ·ÓÈÛÌÒÓ (Î·È ÔÈ ‰È·Ï¤ÍÂȘ Ú·ÁÌ·ÙÔÔÈÔ‡ÓÙ·È ¶·Ú·Û΢‹ Î·È ™¿‚‚·ÙÔ). ∞fi ÙÔ ·Î·‰ËÌ·˚Îfi ¤ÙÔ˜ 2000-2001 ÔÈ ÌÂÙ·Ù˘¯È·ÎÔ› ÊÔÈÙËÙ¤˜ ÙÔ˘ ÚÔÁÚ¿ÌÌ·ÙÔ˜ ÁÈ· Ó¤Ô˘˜ Ù˘¯ÈÔ‡¯Ô˘˜ ¤¯Ô˘Ó ÙË ‰˘Ó·ÙfiÙËÙ· Ó· ÂÈϤÍÔ˘Ó Ì›· ·fi ÙȘ ·Ú·Î¿Ùˆ ÂÍÂȉÈ·ÛÂȘ: ● °ÂÓÈÎfi ªμ∞ ● ª¿ÚÎÂÙÈÓÁÎ ● ¢ÈÔ›ÎËÛË ∞ÓıÚˆ›ÓˆÓ ¶fiÚˆÓ ● ÃÚËÌ·ÙÔÔÈÎÔÓÔÌÈ΋ ¢ÈÔ›ÎËÛË ∂›Û˘, ·fi ÙÔÓ ¢ÂΤ̂ÚÈÔ ÙÔ˘ 2001 ÂÁÎÚ›ıËΠӤ· ÙÚÔÔÔ›ËÛË ÙÔ˘ ÚÔÁÚ¿ÌÌ·ÙÔ˜ ÁÈ· ÙËÓ ÚÔÛı‹ÎË ÙÂÛÛ¿ÚˆÓ Ó¤ˆÓ ÂÍÂȉÈ·ۈÓ: ● ¢ÈÔ›ÎËÛË ∂ȯÂÈÚ‹ÛÂˆÓ ºÈÏÔÍÂÓ›·˜ ● ¢ÈÔ›ÎËÛË Î·È √ÈÎÔÓÔÌÈ΋ ¢È·¯Â›ÚÈÛË ªÔÓ¿‰ˆÓ ¶·ÚÔ¯‹˜ ÀËÚÂÛÈÒÓ ÀÁ›·˜, ¢ÈÔ›ÎËÛË ∂Î·È‰Â˘ÙÈÎÒÓ √ÚÁ·ÓÈÛÌÒÓ Î·È ● ¢ÈÔ›ÎËÛË ∞ıÏËÙÈÎÒÓ ªÔÓ¿‰ˆÓ Î·È ºÔÚ¤ˆÓ. ΔÔ ¢¶ª™ ÛÙË ¢ÈÔ›ÎËÛË ∂ȯÂÈÚ‹ÛÂˆÓ ‰È·ÚΛ 4 ÂÍ¿ÌËÓ·. ∫·Ù¿ ÙË ‰È¿ÚÎÂÈ· ÙˆÓ ÙÚÈÒÓ ÚÒÙˆÓ ÂÍ·Ì‹ÓˆÓ ÔÈ ÊÔÈÙËÙ¤˜ ·Ú·ÎÔÏÔ˘ıÔ‡Ó Û˘ÓÔÏÈο 14 Ì·ı‹Ì·Ù· (9 ˘Ô¯ÚˆÙÈο Î·È 5 ÂÈÏÂÁfiÌÂÓ·). ∫·Ù¿ ÙË ‰È¿ÚÎÂÈ· ÙÔ Ù¤Ù·ÚÙÔ˘ ÂÍ·Ì‹ÓÔ˘ Ô ÊÔÈÙËÙ‹˜ ÂÎÔÓ› ‰Èψ̷ÙÈ΋ ÂÚÁ·Û›·. ∂Ó Î·Ù·ÎÏ›‰È, ÙÔ ¢¶ª™ ÛÙË ¢ÈÔ›ÎËÛË ∂ȯÂÈÚ‹ÛÂˆÓ ÙÔ˘ ¶·ÓÂÈÛÙËÌ›Ô˘ ª·Î‰ÔÓ›·˜ ›Ù ·¢ı‡ÓÂÙ·È Û ӤԢ˜ Ù˘¯ÈÔ‡¯Ô˘˜ ›Ù Û ÛÙÂϤ¯Ë ÂȯÂÈÚ‹ÛÂˆÓ ÛÙԯ‡ÂÈ ÛÙËÓ ·ÚÈÛÙ›· ̤ۈ Ù˘ ÁÓÒÛ˘, ÛÙË ‰ËÌÈÔ˘ÚÁÈ΋ ·Ó¿‰ÂÈÍË ÙˆÓ Ù·Ï¤ÓÙˆÓ Î·È È‰ÂÒÓ ÙˆÓ ÊÔÈÙËÙÒÓ ÙÔ˘ Î·È ÂÓ Ù¤ÏÂÈ ÛÙÔÓ ÂÌÏÔ˘ÙÈÛÌfi Ù˘ ·ÁÔÚ¿˜ ÂÚÁ·Û›·˜ Ì ¿ÍÈ· ÛÙÂϤ¯Ë ÚÔ˜ fiÊÂÏÔ˜ Ù˘ ÂÏÏËÓÈ΋˜ ÔÈÎÔÓÔÌ›·˜.

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http://www.kerdos.gr/Documents/metaptyxiaka_31_1_2012.pdf

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