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Technical Manual


Contents From KeraStraight’s Brazilian Laboratories to Great Britain and the world, KeraStraight has set the benchmark in the industry for beautifully conditioned, frizz free hair. Created by hairdresser, salon owner and business entrepreneur, Jez Barnett, the KeraStraight brand was introduced to the market in 2009 and has evolved into a range of world leading in-salon treatments that answers the needs of hairdressers and the dreams of clients whilst cementing that client-stylist relationship as never before.

1

The Transformation

2

Problem Solving

3

The Science

4

The KeraStraight Advantages

5

KeraStraight KS Ultimate & Colour

7

Step By Step

8

KeraStraight Products

9

KeraStraight Maintenance

10

KeraStraight Intense Boost

11

Step by Step

12

FAQs

13

Troubleshooting

14


What is KeraStraight? A semi-permanent hair repair, straightening and smoothing system that provides unrivalled condition, strength and shine.

What is Intense Boost? A fast in-salon service that gives intensive conditioning and repair to the hair in just 30 minutes that lasts up to 30 days.

The Transformation

2


Problem Solving KeraStraight can provide the greatest answers to your clients hair problems.

3

Problem

Solution

Hard to manage / unmanageable

Easy to manage

Takes too long

Time saving

Dry

Repaired

Damaged

Healthy / Repaired

Weak

Strong

Frizzy

Smooth


The Science Why & How KeraStraight Works The hair’s natural composition is mainly Keratin, a protein containing 16 different Amino Acids that repeat and interact. Amino acids are critical and serve as the building blocks for proteins. With KeraStraight, the amino acid Cysteine is added to the existing protein molecules to form a semipermanent patch across the hair’s inner structure to create a new shape. KeraStraight Treatments do not contain any chemical ingredients that structurally alter or damage the hair.

KeraStraight Key Ingredients Keratin: the main protein in hair which provides strength and resilience, comprising of 16 amino acids Carbocysteine: a low pH protein derived from the amino acid Cysteine Urea: a synthesised moisturiser and humectant that allows Keratin to be softened and transformed into a new shape. KS Complex: protects against environmental stresses and locks in the treatment with added shine and moisture whilst providing an immediate super-light feeling.

Health & Safety Health and Safety is at the forefront of all of our products and all KeraStraight’s ingredients are rigorously sourced and tested for compliance and best performance. Our scientists are continuous in their efforts to ensure that not only do we have the best product but that we are pro-active in finding solutions for the future that provide unrivalled results for our business partners and clients, setting the standard for the industry.

Intense Boost Key Ingredients Hydrolysed Wheat Protein: Creates soft, malleable strength. Palmeira Tucuma: Brazilian Palm Fibre which rehydrates without weight.

4


The KeraStraight Advantages 1

Universal for all Hair Types KeraStraight KS Ultimate is suitable for all hair types. Utilising the new Application Matrix to personalise the service.

2

Health & Safety Certified All KeraStraight treatments are certified free from aldehyde and formaldehyde both in formula and vapour prior to launch.

3

Low pH Protein KeraStraight uses Carbocysteine technology to repair, straighten and smooth to the very last tip.

Straightening & Strengthening

Repair & Softening

Personalising The Service The KeraStraight service can be personalised to each client by adapting the following 3 areas ˜˜

The Timings

˜˜

The Temperature of the Irons

˜˜

The Passes of the Irons

The Application Matrix on the back page sets out a fantastic guide, but by adjusting the 3 areas above allows a hairstylist to design a personalised service for their clients. 5


Vapour Capture Technology

5

Enzymes capture the molecules in the vapour making the treatment pleasant for client and hairdresser.

Results Last up to 4 Months

6

Depends on hair type, lasting longest on more porous hair. Maintaining the treatment with KeraStraight Straight Maintain Shampoo and Conditioner will maximise the benefits and longevity of the treatment.

Can be Coloured 2 Days Either Side

7

General rules:

8

˜˜

When lightening the hair, colour 2 days before KeraStraight

˜˜

If adding colour wait 2 days after KeraStraight

Reduces Styling Time & Removes Frizz KeraStraight’s combination of proteins, emollients and silicones create a positive charge providing easier control.

9

Time Saving The KeraStraight KS Ultimate treatment process saves salon time and increases profit.

6


KeraStraight KS Ultimate & Colour Colour Fade With extremely porous hair, certain colour categories may occasionally reduce from the hair in terms of tone and intensity. If at any point during the ironing process you notice the colour fading, immediately reduce the irons temperature. Do not reduce below 180째C/355째F.

The colour can be refreshed on the next day with a true (non oxidising) semi-permanent colour bath, or you can use any colour after 2 days.

With very light highlights and natural white hair, do not use the straightening irons above 190째C/375째F. The natural yellowish pigment from the protein and keratin may be absorbed into the hair.

7


Step By Step Preparation Shampoo hair twice with KeraStraight PreTreatment Cleanser, leaving the 2nd shampoo on for up to 5 minutes for very curly and resistant hair types. Remove only 80% of the moisture with a hair dryer. Spray Pre-Treatment Spray through all sections, concentrating on the most porous areas.

Application Apply KS Ultimate in 2-3cm sections, close to the root, but not onto to the root. Ensure all hair is kept damp with treatment. Leave for 30-45 minutes.

Rinsing Rinse hair, do not shampoo. Apply Moisture Lock and leave for 4 minutes. Rinse.

Drying & Ironing Blow dry hair 100%. Brushes may be used. Iron hair slowly in 2-3cm sections using the KS EasyComb. For a perfect 1st pass, iron the hair from roots to ends in one smooth motion to seal in the smoothness. See Application Matrix for the recommended heat setting and number of passes. Ends will often need less passes.

1st Wash / Final Steps Hair can be shampooed after 24 hours. Shampoo using Straight Maintain Shampoo and condition with either Straight Maintain Conditioner, Moisture Mask or Protein Mask. Style as required. 8


KeraStraight Products Pre-Treatment Cleanser ˜˜

First Step of Treatment

˜˜

Opens the Cuticle and Softens The Hair

Pre-Treatment Spray ˜˜

Regulates the Moisture / Protein Balance

˜˜

Makes Treatment Quicker, Easier and More Cost Effective

Moisture Lock ˜˜

Locks in moisture without barrier

˜˜

Low pH of 2.5

KeraStraight Titanium Iron ˜˜

Titanium Plates for Smoother Ironing

˜˜

Variable Temperature up to 230°C / 450°F

EasyComb

9

˜˜

Protects Fine Hair

˜˜

Creates Tension for Coarse Hair


KeraStraight Maintenance Straight Maintain Shampoo ˜˜

Developed to protect hair from environmental damage

˜˜

Specially weighted to the new behaviour of treated hair

˜˜

Sulphate and Sodium Chloride free (Sodium Chloride strips Keratin from the hair and shortens the life of the treatment)

Straight Maintain Conditioner ˜˜

Low pH

˜˜

Developed to prolong the longevity of the treatment

˜˜

Protects hair from environmental stresses

˜˜

Leaves hair soft and shiny

KeraStraight Protein Mask Contains low weight proteins to form a protein net that rebuilds the hair’s strength. Smart Performance allows the ingredients to continue to work within the hair; rebuilding for up to 48 hours. Application: Apply and leave on for 5 minutes, once a week, for ongoing strengthening benefits for weaker and finer hair types.

KeraStraight Moisture Mask Contains Palmeira Tucuma, a Brazilian palm fibre and Carob Bean extract to act as a humectant to radically improve smoothness and moisture levels in the hair. Application: Apply and leave on for 5 minutes, once a week, for ongoing hydration and moisturising benefits for coarser and dehydrated hair types.

10


KeraStraight Intense Boost An exciting and revolutionary in-salon treatment service to delight all clients. Intense Boost utilises KeraStraight’s latest ground breaking Protein Mask and Moisture Mask designed to smooth and renew hair from the inside out. Each has been formulated using the same world leading protein technology as the professional salon KeraStraight Treatment to ensure your client’s hair is in the optimum condition. Intense Boost rebuilds what the hair lacks and locks in moisture and strength for up to 30 days. Intense Boost Masks are quick and easy to apply, activate with just a hairdryer and the benefits last up to 30 days.

Moisture Boost ˜˜

Moisture Without Weight

Protein Boost ˜˜

Flexible / Malleable Proteins

Quick Fix ˜˜

Fast Simple Application - 30 Mins

˜˜

Long Lasting - 30 Days

˜˜

Heat Activated In-Salon Service

For All Your Clients

11

˜˜

Introduction to KeraStraight

˜˜

Prolongs KeraStraight

˜˜

Delights all Clients


Step by Step

Cleanse Cleanse twice with KeraStraight Pre-Treatment Cleanser (do not use Pre-Treatment Cleanser on recent KeraStraight, bright colours or immediately after colour)

Treat Apply treatment mask - 10ml is normally sufficient depending on hair type. Comb through.

Dry Dry 100% using a hood dryer or hand dryer.

Rinse Rinse thoroughly.

The Result Beautifully conditioned, healthy & shiny, luxurious hair. Lasts up to 30 days.

12


FAQs What makes KeraStraight the first choice over alternative treatments?

How long does KeraStraight keep the hair straightened, smoothed and repaired?

Our products are designed by hairdressers who understand the needs of both salons and the clients. It also has the endorsement of some of the greatest award winning hairdressers who value the KeraStraight treatment range as not only providing the ultimate results but also in the fact that KeraStraight is completely and certifiably safe for the user and consumer.

The benefits will last in the hair for a period of up to 4 months depending on the hair type. On hair that has had previous chemical services the results are more dramatic and last longer. With hair types that are natural with no chemical service history, the results are better and last longer after subsequent treatments.

Is KeraStraight a permanent hair straightener? No, KeraStraight is based on the hairs natural proteins and will gradually fade from the hair.

Can KeraStraight be applied on pre-treated or coloured hair? Yes, KeraStraight can be applied to all hair types including highlighted, bleached, coloured and also on hair that has had no history of chemical services (virgin hair).

When can I colour my hair if I want to have a KeraStraight? Hair can be coloured either 2 days before the service or alternatively 2 days after. It is usually best to highlight prior and full head colour after the treatment.

Can KeraStraight be applied on hair that has been permed, chemically straightened or relaxed? YES, our treatments can be used on any hair type that has had previous chemical services. Leave 30 days after a KeraStraight Treatment before applying a perm or chemical straightening service.

Will KeraStraight work on very curly and Afro Caribbean hair? YES, KeraStraight is extremely effective on Afro Caribbean hair.

How long does the service process take? Usually between 2-3 hours, depending on hair type and length.

When can I shampoo my hair after a KeraStraight treatment? Once the service is complete you can shampoo and treat your hair as normal after 24 hours.

If I am pregnant or breast-feeding can I safely have a KeraStraight Treatment? Yes, KeraStraight treatments are completely safe to use during pregnancy and while breast-feeding.

When am I able to have a KeraStraight Treatment again after the first application? KeraStraight should last between 2 and 4 months, but can be re-applied after 30 days.

What after care is recommended to ensure best possible results are maintained? KeraStraight recommends using only the KeraStraight Straight Maintain Shampoo and Conditioner. These products are Sodium Chloride and Sulphate free and have been developed to maximise the longevity of the KeraStraight Treatment. They also contain our special KS Complex to support and maintain your treatment and protect against daily environmental stresses.

How long can a KeraStraight treatment bottle be kept for once opened? Once opened you must use within one month, providing the lid is sealed back tightly.

13


Troubleshooting Ends Dry / Frizzy Reason

Solution

Prevention

Not enough treatment applied

Intense Boost to balance

Always check & re-dampen any dry areas

Treatment allowed to dry out

Intense Boost to balance

Always check & re-dampen any dry areas

Wrong iron temperature

Intense Boost to balance

Use digitally controlled irons KeraStraight Titanium Iron

Ends not protected once heated

Intense Boost to balance

Use EasyComb to protect ends

Ends not ironed smoothly

Intense Boost to balance

Always do one perfect 1st pass to seal the treatment into the hair

Ends over ironed

Intense Boost to balance

Iron more fragile areas less

Hair is not Straightened / Smoothed Reason

Solution

Prevention

Not enough treatment applied

Intense Boost or re-treat after 30 days

Always check & re-dampen any dry areas

Under ironed

Intense Boost or re-treat after 30 days

Refer to Application Matrix

Irons used at the wrong temperature

Intense Boost or re-treat after 30 days

Use digitally controlled Irons KeraStraight Titanium Iron

Lack of tension

Intense Boost or re-treat after 30 days

Use EasyComb

Treatment shampooed off too early

Re-treat after 30 days

Leave treatment 24 hours before shampooing

Yellowing of White or Blonde Hair Reason

Solution

Prevention

Wrong temperature used

Colour correction, starting with toner or powder bleach and water

Iron at 180-190째C / 355-375째F

Reason

Solution

Prevention

Wrong temperature used

Recolour after 2 days

Reduce temperature of iron

Pre-Treatment Cleanser left on colour vulnerable hair

Recolour after 2 days

DO NOT leave Pre-Treatment Cleanser on colour vulnerable hair

Hair dried more than 80% prior to treatment application

Recolour after 2 days

Hair must be 20% damp prior to KS Ultimate application

Colour Faded

14


Shampoo

Passes with Iron 2-3cm wide sections Reduce passed on weak ends

Iron Temperature Reduce temperature on weak ends

4-6

180-190 °C 355-375 °F

Hair can be shampooed after 24 hours

6-7

200-210 °C 390-410 °F

Blow Dry 100%, brushes may be used

Blow Dry Stage

45

Rinse hair throughly, then apply Moisture Lock for 4 minutes

30

7-10

220-230 °C 430-450 °F

45

5

Resistant, Very Curly, Afro or Virgin

Moisture Lock

Treatment “Sink In” (mins)

Apply Treatment in 2-3cm wide sections

KS Ultimate

5

Normal, Coloured, Dry or Damaged

Blast dry hair 80%, then spray onto hair.

0

Highly Porous, White or Grey

Pre-Treatment Spray

Pre-Treatment Cleanser Leave On (mins)

Application Matrix


Kerastraight technical manual ks ultimate