Kentwood Real Estate - Sell With Confidence

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SELL WITH CONFIDENCE


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A Trusted Brand

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Kentwood Cares

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Kentwood Marketing

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Partners and Affiliates

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Selling with Kentwood

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References for Sellers


AT K E N T W O O D R E A L E S TAT E W E B E L I E V E I N C O M M U N I T Y. T H AT W E AC C O M P L I S H MORE TOGETHER. T H AT D E E P R O OT S M AT T E R . WE INSPIRE PEOPLE TO IMAGINE THE NEXT STEPS I N T H E I R L I F E J O U R N E Y.



A Trusted Brand


Founded in 1981 by five renowned Metro Denver real estate brokers, Kentwood Real Estate celebrated 40 years of excellence in 2021. The original office was headquartered in the Denver Tech Center, where operations continue today. Over the years, key milestones for Kentwood Real Estate include the launch of a Cherry Creek office in 1998 and a Lower Downtown office, Kentwood City Properties, in 1999. In 2018 a Northern Colorado office was formed in Fort Collins. Kentwood Commercial, Denver Rental, Prosperity Home Mortgage, HomeServices Insurance and American Home Shield round out our full service company. Kentwood Real Estate is a local brand that punches above its weight. With the reach of national and global affiliations and the strength of our highly experienced Kentwood brokers, you can trust that your real estate goals will be fulfilled. It’s time to take the next steps in your life journey.


Kentwood Core Services

Home Mortgage

HomeServices Insurance

Home Warranty

Denver Rental

Kentwood Commercial

Leader amongst elite-performing brokerages Regarded as Colorado’s most respected real estate company, strengthened by four decades in the community, Kentwood provides the highest quality service and trustworthiness, producing matchless results across all our services. And while Kentwood is proudly rooted in Colorado, we affiliate with only the best nationally. OUR PARENT COMPANY, HOMESERVICES OF AMERICA, A BERKSHIRE HATHAWAY AFFILIATE, WAS RECOGNIZED AS THE LARGEST BROKERAGE BY TRANSACTION SIDES IN THE U.S. ON THE 2021 REAL TRENDS 500 LIST.


Kentwood Real Estate Kentwood Real Estate is an elite team of

Active and respected in the industry, Kentwood

REALTORS® whose exceptional service, local

Real Estate has a significant number of brokers

expertise and deep community roots create a

serving on committees and Boards of Directors at

market advantage for clients.

local, state and national real estate associations

From the beginning, Kentwood was built on the foundation of broker excellence. Only the most professional, ethical and knowledgeable topproducing brokers are selected to be affiliated with our esteemed brand. Kentwood Real Estate is the exclusive Colorado affiliate of Berkshire Hathaway’s HomeServices of America. In 2016, the organizations aligned given our shared core values of trust, integrity, stability and longevity. HomeServices companies are independent brands under the Berkshire Hathaway umbrella, not franchises. We are owned

including the Denver Metro Association of REALTORS®, Loveland-Berthoud Association of REALTORS®, Fort Collins Association of REALTORS®, Colorado Association of REALTORS®, and the National Association of REALTORS®. At our core, Kentwood is built on the foundation of supporting our local community. The company and brokers are passionate in our commitment to supporting organizations that aid those in need, such as HomeAid Colorado, which supports nonprofits that create housing solutions and ancillary support for the homeless.

and operated as a collective of the top real estate

The Kentwood Cares Foundation was created

brands in the country, yet managed locally to

with the dual mission of supporting both the

maintain our independence of brand, community

internal Kentwood community of employees and

roots and deep local knowledge.

brokers and the external community of nonprofit

Kentwood is a member of Luxury Portfolio International® and Leading Real Estate Companies of the World®, the largest global

organizations. Kentwood brokers additionally volunteer and support over 170 local, national and international non-profit organizations.

network of premier locally branded companies,

Our brokers hold themselves to the highest

dominated by many of the world’s top-tier

standards in the real estate industry and remain

independent brokerages. The LeadingRE

committed to helping their clients, and each

network spans more than 70 countries and

other, successfully reach their goals. Kentwood

includes 150,000 real estate professionals selling

brokers are family and, as soon as you work with

more property than any of the large national

one, so are you.

brands. We are also members of Who’s Who in Luxury Real Estate, a compendium of the finest residential real estate firms from around the world from local boutique brokerages to large international brands.


Cherry Creek Our Cherry Creek office is found in the heart of a stimulating cosmopolitan community. We specialize in Central Denver neighborhoods known for their vibrant culture, accessible lifestyle and diverse architecture, and are seasoned professionals with in-depth knowledge of all areas of the Denver Metropolis. Kentwood brokers know bungalows to mid-century modern, Tudors to townhomes and new construction versus classic.

Denver Tech Center Our premier location in the Denver Tech Center enables Kentwood’s leading brokers to serve clients in the vibrant southern sector of metro Denver in grand fashion. From Cherry Hills to Greenwood Village to Castle Pines Village and points in between, it’s an area characterized by unique communities, extraordinary amenities, and a way of life that enables residents to live, work and play in the same district.

City Properties Our City Properties office is conveniently located across from Union Station, providing access to Denver’s most desired neighborhoods. From LoDo to Wash Park, Country Club, the foothills and more, we are Colorado’s premier source for “city and cityclose” Denver real estate. Kentwood brokers are also the leading experts on new housing trends and represent many of Denver’s finest developers.

Northern Properties Our Northern Properties office’s premier location enables our brokers to deliver exceptional service throughout all of Northern Colorado; from just north of Denver to the Wyoming border, an area characterized by a thriving economy, educated workforce, and recreational opportunities. From Fort Collins to Boulder, Loveland to Erie and more, Kentwood brokers provide you with the best real estate service you can find.


Rooted in Excellence Ethical

Quality

We affiliate with the top brokers in the

We are leaders, and guarantee a personal

marketplace and hold ourselves to the highest

touch to every client – this is our passion. We

standards. Our values are worn on our sleeves

adapt and bend to challenges, are problem

to prove to our customers that we are there

solvers and dream makers. Through our

for them, and that we’ll always strive for an

affiliation with HomeServices of America,

ethical solution.

we have the backing of one of the most trusted brands in the world—Berkshire Hathaway.

Professional We have never cut corners and we never will.

Expert

No matter the size or scope of our clients’ needs,

We are able to offer our superior service

we provide first class service to all. When you

because we are all at the top of our craft.

walk through our doors you are valued – we are

We are knowledgeable, prestigious, and offer

offering our trust. Our brokers are committed to

a full-service product – we are quality, not

helping our clients, and each other, successfully

quantity, here to help our community. Luxury is

reach their goals. Kentwood brokers are family

in the eye of the beholder, and we are experts

and, as soon as you work with one, so are you.

at luxury, locally and globally.

Local We are nimble because we are part of the community, Colorado is our home. We believe in our communities and our hearts belong here. Our brand is local and will stay that way, but we’re able to bring the world to Colorado when we need to.


2021 Kentwood Totals

$2,937,266,366 2021 CLOSED SALES VOLUME

41

9

years in business

consecutive years with total sales over $2 billion

220+

top producing agents

3,545

2021 CLOSED SALES TRANSACTIONS

19+

4

average years of experience per agent

strategically located offices

170+

charitable causes supported


Share of Voice Share of Voice, in public relations, is defined as

January 1, 2021-December 31, 2021 and

the percentage of all online news and broadcast

illustrates Kentwood Real Estate’s commitment

content about a company or brand, compared

to being the real estate thought leader in the

to that of its competitors, over a specified

Colorado market.

time period. This graph analyzes the volume of Kentwood and competitor coverage between

Note: SOV should not include paid placement and advertising in the measurement.

1,056 Kentwood EARNED MEDIA COVERAGE MARKET WIDE

48.4%

LIV SOTHEBY’S 20.5% | COMPASS 17.8% | KELLER WILLIAMS 5.3% COLDWELL BANKER 3.5% | C3 REAL ESTATE SOLUTIONS 1.7% PORCHLIGHT 1.6% | CORCORAN PERRY & COMPANY 1.2%

EDITORIAL STORY MENTIONS

6.49 Million IMPRESSIONS LOCALLY & NATIONALLY

$1.79M PUBLICITY VALUE


Kentwood Cares


The Kentwood Cares Foundation was launched in 2021 as a 501(c)3 non-profit supporting the internal community at Kentwood in times of emergency and the external communities we live and work in to support housing education and equity and to assist with community disaster relief.


Helping Family and Community Nonprofit organizations and Internal Stakeholders within the Kentwood Real Estate organization (and its affiliates). Applicants should meet the following criteria:

INTERNAL STAKEHOLDER

NONPROFIT ORGANIZATIONS

A staff member who was in an accident and

Not for profit organizations which advance

requires medical deductible assistance.

safe and affordable housing programs for

A broker who must cease working due to family

Colorado residents.

illness or emergency requiring the Broker

Which promote educational programs that

temporarily step away from the business; or

encourage and support equity in housing.

Someone within the organization who incurred a

Or who provide housing related disaster relief to

major expense due to a natural disaster.

our Colorado communities.


Organizations Supported by Kentwood Brokers ACE Scholarships African School Assistance Project Alzheimer’s Association American Heart Association Amp The Cause Anchor Center for Blind Children ASPCA Barth Hotel Be the Gift Big Brothers, Big Sisters of Colorado Bonfils Blood Center Boy Scouts Troop 199 Brent’s Place Byers Middle School Camp Wapiyapi Cancer League of Colorado Castle Rock Firefighters Cherry Hills Land Preserve Cherry Hills Village Elementary Cherry Park Children International Children’s Hospital Children’s Diabetes Foundation City Lax City Year Civic Center Conservancy Clyfford Still Museum Coalition for the Homeless Colorado Agency for Jewish Education Colorado Cancer Foundation Colorado Children’s Chorale Colorado College Colorado Haiti Project Colorado Outward Bound School Colorado Ovarian Cancer Alliance Colorado Pet Pantry Colorado Police Officer’s Foundation Colorado Public Radio Colorado Shares Food Drive Colorado University Sustainable Excellence Initiative Colorado Wind Ensemble Community Shares of Colorado CU Denver School of Business Culture Haus D.E.A. Survivors Fund Dennison Elementary School Denver Art Museum Denver Bike Share - B Cycle Denver Botanic Gardens Denver CASA Denver Children’s Home Denver Dumb Friends League Denver Film Society Denver Hospice Denver Kids Denver Metropolitan Major League Baseball Stadium District Board Denver Rescue Mission

Denver Urban Matters DMK Rehoming Don Miguel Charities Downtown Denver Partnership Eastern Star Masonic Retirement Campus Families First First Descents Flatirons Community Church Food Bank of the Rockies Food for the Poor Forgotten Felines Rescue Friends of Manual Friends of Painting and Sculpture Front Rangers Cycling Club Girl Scouts of America Girls, Inc. Glery Ross Foundation Global Down Syndrome Foundation Golden High School GoodWill Colorado Greater Park Hill Community GreenPeace Habitat for Humanity of Metro Denver High Line Canal Conservatory Highland United Neighbors Inc. HomeAid Colorado* Hope’s Promise Orphan Ministries Invest in Kids Jewish Colorado Justice Rescue Kempe Foundation Komen Colorado Ladies of Charity - Holy Ghost Church Leukemia and Lymphoma Society Littleton Life Center LoDo Cares LoDo District, Inc Make-a-Wish Foundation Maxfund Animal Adoption Center Mercy Housing Metro Caring Mile Hi Youth Corp Mile High Early Learning Morris Animal Foundation Most Precious Blood Muscular Dystrophy - Samples Concert Museum of Contemporary Art National Multiple Sclerosis Society National Western Stock Show NPR NSCD Optimist International Parkinson’s Association of the Rockies PetBucks Plan JeffCo Planned Parenthood of the Rocky Mountains Porter Hospice Program

Pradera Project Angelheart Project Cure Project Pave Race for Research Ralston Elementary School RedLine Regis Jesuit High School Regis University Rocky Mountain Feline Rescue Roundup River Ranch SafeHouse Denver Salvation Army Santa Claus Shop Sara’s Home Save the Children Shining Stars Foundation Shriners Hospital Siena College Smile Train Soles 4 Souls South Metro Food Bank St. Jude Children’s Hospital Temple Sinai Tennyson Center The Challenge Foundation The Colorado Ballet The Delores Project The Humane Society of the United States The Jewish Experience The Kitchen Community The Melanoma Research Foundation The Third Way Center Theodore Roosevelt Medora Foundation There with Care Toys for Tots Unified Lacrosse University of Notre Dame Charities University of Wisconsin Mile High Alumni Veterans of Foreign Wars Washington Park East Neighborhood Association WeeCycle West Middle School Wild Animal Sanctuary Wish for Wheels Women Who Wine and Who are Charitable Women’s Bean Project Women for Women International Women’s Global Empowerment Fund World Wildlife Fund Wounded Warrior Project Zara Project

* HomeAid Colorado is Kentwood Real Estate’s corporate giving and volunteer partner


Kentwood Real Estate’s Diversity, Equity and Inclusion Council In its commitment to addressing homeownership

Kentwood Real Estate is a proud member of

disparity in Colorado and the real estate industry,

the Asian Real Estate Association of America

Kentwood Real Estate has formulated a Diversity,

(AREAA), the Colorado Association of Hispanic

Equity and Inclusion (DEI) Council. The council is

Real Estate Professionals (CAHREP), the National

actively identifying and executing on initiatives

Association of Hispanic Real Estate Professionals

to help underserved communities and to educate

(NAHREP®) Denver Chapter, the LBGTQ+ Real

the brokers and staff through education,

Estate Alliance and the National Association

community activation and engagement, and by

of Real Estate Brokers (NAREB). Kentwood Real

influencing policies.

Estate is passionate about and committed to

Education is at the heart of the program. The DEI Council has created opportunities for internal conversations and meetings covering a range of topics including fair housing. Brokers are encouraged to attend at least one function per year held by community or real estate affiliated organizations that afford them the opportunity to learn or engage around diversity.

advocating for diversity, equity and inclusion in the housing industry and beyond.



Kentwood Marketing


Kentwood.com Kentwood has deployed cutting-edge technology to create an innovative web platform, including our consumer-focused company website along with powerful agent tools to administer your online presence easily. Our progressive design was created with a thorough understanding of buyers and sellers, creating a streamlined ecosystem of tools to give you the insights needed for smooth transactions and lasting business relationships with your clients.


Property Websites Signs and the Internet are two sources used

In order to make the process of finding your home

by prospective buyers to find their next home.

easy, our agents will register a simple and specific

Kentwood has combined these two advertising

domain name for your property.

mediums into a unique marketing program that will help you sell your home faster.

These web addresses can be included on a rider over the Kentwood ‘For Sale’ sign. A prospective

Your home will be advertised around the globe

client passing by can use their mobile device

on the Internet via a unique Individual Property

to view a complete online brochure, including

Website (IPW) which is also embedded into

outstanding photographs, a property description,

Kentwood.com.

price, and agent contact information.

Email WITH OUR E-FLYER PROGRAM, YOUR PROPERTY CAN REACH 20,000+ BROKERS ALONG THE FRONT RANGE FROM CASTLE ROCK TO FORT COLLINS. Thousands of highly qualified prospects receive email notification when properties are updated on our website, which occurs daily. We also send email marketing pieces to our network of brokers, which reach 10,000 brokers in the Denver metro area, and another 10,000 in Northern Colorado. Kentwood also markets an Open House program, marketing in-person or virtual open house events for Kentwood properties year-round. This promotes your property to a network of brokers who represent qualified buyers.


Online Exposure

Mobile

Listing syndication maximizes a home’s

As potential buyers search neighborhoods

exposure and a brokerage’s online presence.

and discover properties, they expect to get more

Kentwood gives your home the most exposure

information in real time on their mobile device.

by syndicating the listing to top-rated sites

Kentwood’s use of top-rated mobile technology

with thousands of unique users every day and

and custom search capability, puts relevant

millions of page views every month.

properties in the buyer’s hands. Properties and

* Listing syndication is driven through the MLS system. If you prefer not to have your property syndicated across the internet, ask your Broker for options.

icons are properly sized on all devices, regardless of screen size, for the best mobile presentation and customer experience.

ZILLOW.COM 36 Million Visits per Month TRULIA.COM 23 Million Visits per Month HOMES.YAHOO.COM 20 Million Visits per Month REALTOR.COM 18 Million Visits per Month HOMES.COM 5 Million Visits per Month

A D D I T I O N A L SY N D I C AT E D S I T E S I N C LU D E: realtytrac.com • lakehomesusa.com • landwatch.com • homewinks.com • propertypursuit.com • propertyshark.com • hotpads.com • vast.com • oodle.com • propbot.com • properazzi.com • frontdoor.com


Device Categories

2021 Site Usage

292,337

73.3%

USERS

D E S KTO P U S E R S

93.4%

26.7%

NEW VISITS

M O B I L E & TA B L E T USERS

Web Traffic Demographics 51.46%

48.54%

FEMALE

MALE

1,285,512 PAGE VIEWS

5.99

AVERAGE PAGE VIEWS PER VISITOR

11.74%

24.18%

18 - 24 YEARS

25 - 34 YEARS

21.13%

21.60%

35 - 44 YEARS

45 - 54 YEARS

TYPICAL VISITOR’S PAGE VIEWS = 3.44

2:29 AVERAGE MINUTES ON SITE TYPICAL SITE VISITOR’S MINUTES ON SITE = 1:40

11.27%

10.09%

55 - 64 YEARS

65+ YEARS


Sources by Location

HIGHEST CONCENTRATION

» top ten

states WITH THE MOST USERS

LOWER CONCENTRATION

LOWEST CONCENTRATION

COLORADO » 74,003

VIRGINA » 18,435

TEXAS » 39,216

CALIFORNIA » 10,554

IOWA » 26,062

KANSAS » 10,313

WYOMING » 24,363

OREGON » 5,354

WASHINGTON » 22,339

OHIO » 4,620


3D Virtual Tours Kentwood Real Estate is known for our use of advanced technology, helping to position our

Property Landing Page

4K Drone Video

VR Home Tour 360

Schematic Floorplans

QR Code

Social Media Ready Links

VR Exterior 360

HDR MLS Ready Photos

Street View Map

Shortened URL

7 Day A Week Customer Relations

Cover Photo

clients at the top of what buyers most desire to see. Kentwood has partnered with Realty 360 View to bring you a feature-packed offering to help you successfully win and sell listings. Realty 360 View is a local Fort Collins company that specializes in virtual property tours and offers marketing solutions for just about any type of real estate – all in an affordable and comprehensive offering. Kentwood was among the first real estate companies to utilize the Matterport Camera, taking virtual tours to an amazing new level. The camera allows home buyers to virtually walk through a property with full 360-degree views taken from multiple perspectives throughout the property. Using 2D and 3D images as well as depth-sensing lasers to provide accurate and immersive renderings of every angle of a home’s interior, in addition to floorplans.



Partners and Affiliates



This boutique commercial brokerage combines the exceptional local brand and referral network of Kentwood with the national strength and financial support of Berkshire Hathaway. The company has the ability to nimbly handle the range of large institutional and smaller entrepreneurial clients with the highest level of skill, responsiveness and experience in the industry. Our brokers and management team are dedicated to superior customer service and unmatched expertise in all segments of the market. Locally operated, with some of the most experienced brokers in the industry together with a strong and experienced support staff, Kentwood Commercial assists with every facet of each sale or lease. The Kentwood Commercial professionals know the real estate business inside and out, and are unmatched in knowledge of the commercial market in the Denver-metro area. The offices of Kentwood Commercial are conveniently located in Downtown Denver, Cherry Creek, and the Denver Tech Center.

The professional property managers and leasing agents at Denver Rental will assist you with maximizing your profits and minimizing your expenses. They accomplish this by reviewing rental rates to ensure that you are always getting high rents, and reviewing and approving each expense item to ensure you are always getting low contractor rates.

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Whether you are buying a home or shopping for a new insurance agent, HomeServices Insurance is here to help. As the in-house insurance agency for Kentwood Real Estate we are able to work directly with your real estate agent and other representatives to ensure a smooth, on-time closing. HomeServices Insurance is an independent insurance agency that is committed to helping you find the best possible insurance for your new home and other personal insurance needs. Our unique history has afforded us a deep understanding of the individual insurance needs of a wide range of clients including the affluent, growing families, and those new to the home buying experience. Our insurance consultants collaborate with clients to understand their risk exposures, educate them on their options, develop insurance strategies deliver proper coverage, and provide ongoing service to change their plan as their life changes. CONSTANCE SQUIRES HomeServices Insurance constance.squires@homeservices-ins.com 720.673.8139


As the founder and leader of the home warranty industry for more than 50 years, American Home Shield is dedicated to providing world-class service and a

HOME SELLER BENEFITS: •

from the home inspection to help keep

focus on taking the hassle out of homeownership. We

your sale on track.

are proud to be a preferred home warranty provider for Kentwood Real Estate and we are here for your home warranty needs.

unexpected, covered breakdowns. •

on your included systems*.

have the needs of your customers in mind – our home a breakdown after closing, your client will contact us, limiting your liability and stress.

Maintain your budget by managing the potentially high costs of covered repairs

problems. And, American Home Shield doesn’t just warranties benefit real estate professionals, too. there’s

Market your listing more effectively by confirming your home is covered against

WE’RE A DIFFERENCE MAKER FOR HOMEOWNERS. We listen to them, anticipate their needs, and fix their

Mitigate unexpected, covered issues

Focus on your next home and upcoming move.

We provide plans that cover parts of home appliances and systems when they wear out, no matter their age. And if we can’t fix them, we’ll replace them. We also help with the issues that home insurance doesn’t, including breakdowns due to lack of maintenance, to

*The Seller Coverage Option is limited

make sure your clients have the protection they need to

to a $2,000 cap for all trades during the

keep their homes running smoothly.

listing period.

Award-winning Relocation Services Kentwood’s Relocation Department looks after the complete relocation needs of people moving to and from Denver. The Kentwood Relocation team is carefully trained in all aspects of individual, family, and corporate moves. We concentrate on the individual needs of each client to ensure that they find the right location and are happily settled into their new home. Kentwood’s corporate clients range in size from a handful of employees to major moves of several hundred transferees. Utilizing the full resources of the Kentwood Relocation Department, Kentwood Real Estate provides the expert service and support to assist Denver’s corporations and their people as they change, grow and prosper. As an affiliate of the prestigious Leading Real Estate Companies of the World® network, Kentwood had consecutive years with total sales over $2 billion from 2013-2021. Those connections make us a national and global real estate company working on your behalf. Leading RE affiliates also lead in the number of sales, with 20% more transactions than the closest competitor.


Lend Local. Prosper Local. Prosperity Home Mortgage, LLC, is a full service mortgage banker specializing in residential and refinance loans, offering superior mortgage services to Kentwood clients. We offer a wide range of mortgage products and we have built a strong reputation for extraordinary service and professionalism. From application to closing, we pride ourselves on delivering a positive home financing experience every step of the way.

WE PROVIDE A VARIETY OF HOME FINANCING OPTIONS FOR KENTWOOD CLIENTS INCLUDING Conventional loans Down payment assistance/bond options

Home equity lines of credit Investor loan programs

FHA & VA loans

Jumbo loans

Fixed rate & adjustable rate mortgages

Non-warrantable condos

Guaranteed rural housing loans

Renovation loans

This list is only to be used as a guide and does not include all loan types or loan features. Not all loan types are available to all borrowers. Borrowers will be subject to qualification and must satisfy all underwriting requirements and conditions. Not all borrowers will qualify. Speak with your mortgage consultant and carefully consider each of your home financing options so you can determine the home loan that is right for you.

DAN DEXTER

JENNIFER GREEN

Regional Mortgage Manager 303.520.5626 Dan.Dexter@PHMLoans.com

Mortgage Consultant 303.883.8846 Jennifer.Green@PHMLoans.com

ANDREA BROST

SARA MCDONNELL

Mortgage Consultant 720.369.4027 Andrea.Brost@PHMLoans.com

Mortgage Consultant 303.601.1025 Sara.McDonnell@PHMLoans.com

MICHAEL TAPP

JOHN N. PAVLAKOVICH

Mortgage Consultant 720.937.0452 Michael.Tapp@PHMLoans.com

Mortgage Consultant 720.308.2507 John.Pavlakovich@PHMLoans.com

All first mortgage products are provided by Prosperity Home Mortgage, LLC. (877) 275-1762. Prosperity Home Mortgage, LLC products may not be available in all areas. Not all borrowers will qualify. Licensed by the NJ Department of Banking and Insurance. Licensed by the Delaware State Bank Commissioner. Also licensed in AL, AR, AZ, CA, CO, CT, DC, FL, GA, IL, IN, KS, KY, LA, MA, MD, MI, MN, MO, MS, MT, NC, ND, NE, NH, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV and WY. NMLS #75164 (NMLS Consumer Access at http://www.nmlsconsumeraccess.org/) ©2019 Prosperity Home Mortgage, LLC. All Rights Reserved.


Luxury Portfolio International LPI provides the tools to drive growth and innovation, including access to empowering technologies that result in better decisions, and coveted partnerships in the growing lifestyle market.

50,000 properties marketed annually 55.8 Billion in current website inventory $2.5M average property value

AN EXCLUSIVE NETWORK OF INDEPENDENT BROKERAGES The exclusive selection of independent brokerages who are invited to be part of LPI offer the local expertise and exceptional service that today’s experienceoriented affluent demand. Diverse in geography and demographic, the LPI network is united by a desire to deliver a high-value, highly personalized experience. The award-winning LuxuryPortfolio.com website represents more $1 million+ properties than any other luxury network, leveraging high resolution photography and the latest mobile and video technology to create a cutting edge experience while browsing the world’s preeminent collection of fine properties.

AFFILIATES

OFFICES

SALES ASSOCIATES

SALES VOLUME ANNUALLY

OUR INTERNATIONAL NETWORK

CHRISTIE’S INTERNATIONAL NETWORK

SOTHEBY’S INTERNATIONAL NETWORK

550

135

N/A

4,300

940

1,000

135,000

27,000

23,000

$257B

$100B

$114B

SALES VOLUME ANNUALLY IS U.S. ONLY.


550

4,600

150,000

70

COMPANIES

OFFICES

SALES ASSOCIATES

COUNTRIES

Leading Real Estate Companies of the World Kentwood Real Estate is a member of Leading Real Estate Companies of the World, providing our clients global reach when selling their home.

ARGENTINA • AUSTRALIA • BAHAMAS • BELGIUM BRITISH VIRGIN ISLANDS • CANADA • CAYMAN ISLANDS CHINA • COSTA RICA • CZECH REPUBLIC • DENMARK

Being a part of the global economy goes far beyond technology; it requires the human touch. We are proud to belong to the global network whose name says it all – Leading Real Estate Companies of the World®. Only the best of the best are part of this collection. Wherever you go, the Leading Real Estate Companies of the World® logo is a symbol of the finest local real estate professionals.

DOMINICAN REPUBLIC • ENGLAND • FIJI • FRANCE FRENCH WEST INDIES • GERMANY • INDONESIA IRELAND • ITALY • JAMAICA • JAPAN • MACEDONIA MAURITIUS • MEXICO • NEW ZEALAND • PANAMA PORTUGAL • PUERTO RICO • ROMANIA SINGAPORE • SINT MAARTEN • SOUTH AFRICA SPAIN • SWITZERLAND • TRINIDAD & TOBAGO TURKEY • TURKS & CAICOS • UNITED ARAB EMIRATES UNITED STATES • U.S. VIRGIN ISLANDS


1,757

3,250

125,000+

62

BRANDS

OFFICES

SALES ASSOCIATES

COUNTRIES

Who’s Who In Luxury Real Estate Since its debut in 1995, LuxuryRealEstate.com has become the number one portal for luxury properties on the internet. Kentwood values its relationship with Luxury Real Estate, selling in excess of $240 billion in real estate annually. LuxuryRealEstate.com is the definitive source for luxury homes from around the world with its powerful marketing solutions and property visibility, Luxury Real Estate is an integral part of selling your home. Its network contains all of the top luxury professionals from small boutique firms to large international brands.

6M+ page views per month Ranks number 1 on Google, Bing, and Yahoo for luxury and multimillion dollar listing searches 60,000+ properties with an average price of $4.8M 378,000 Facebook followers


Selling with Kentwood



Strategic Pricing for the Best Exposure Timing and pricing for your home is imperative to a satisfactory sale. Your Kentwood broker will help you analyze these factors to get the best price in the best time.

PRICING ABOVE FAIR MARKET VALUE WILL ATTRACT FEWER BUYERS

Fair Market Value

LOWER PRICES WILL ATTRACT MORE BUYERS

NUMBER OF BUYERS

Timing is Everything A new listing will generate interest from brokers and potential buyers. After they have viewed the property, interest will decline, which makes it crucial to list your property at the right price when it first goes on the market.

WEEK 1: GROWING AWARENESS

WEEK 2: HIGH AWARENESS

WEEK 3: DECLINING AWARENESS

WEEK 4: CONTINUED DECLINE

A new property on the market generates a high level of interest.

Peak market awareness during the first two weeks on the market.

Declining awareness and interest as other new properties arrive on the market.

Continued decline in awareness and interest.

SOURCE: THE NATIONAL ASSOCIATION OF REALTORS® | PROFILE OF HOME BUYERS AND SELLERS 2018

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Where do Sellers Find the Widest Variety of Buyers? A successful sale is based on understanding the buyer. Your Kentwood broker recognizes how to market your home based on the knowledge of where buyers come from and will create a comprehensive marketing plan to fit your needs and your home.

72%

62%

R E A L E STAT E AG E N T

25%

S M A RT P H O N E / TA B L E T

OPEN HOUSES

25%

16%

V I D EO W E B S I T E

YA R D S I G N

The Internet and REALTORS® — Reaching Buyers Kentwood knows that the internet is the most important way to reach buyers and has created a sophisticated online strategy to market your home including Kentwood.com, search engine optimization (SEO) and syndication to top real estate websites. 50% – Internet 30% – Real Estate Agent 10% – Yard Signs 10% – Friend or Relative


Steps in the Kentwood Selling Process

Explain the selling process

Research Market Analytics

Determine Listing Price

Determine & Coordinate Marketing Strategies to Best Fit Your Home

Conduct Showings & Give Feedback

Attract & Screen Qualified Buyers

Negotiate Offers

Meet Appraiser

Handle Contract Administration

Ensure Communication Amoung All Parties

Order Title

Accommodate Final Walk Through

Coordinate Home Inspection

Facilitate Closing

Direct Buyers to Financing Options

MOVING DAY


The People Involved and How Communication Takes Place Buyer

Buyer’s Agent

Lender

Listing Agent

Seller

Title Company

Inspector

About the Commission

Seller Typically Pays

Listing Agent’s Brokerage Office

Listing Agent

Sometimes Buyer Pays

Buyer’s Agent’s Brokerage Office

Buyer’s Agent


Renew. Refresh. Renovate.

Renovation Projects

Cosmetic Updates

Elite Services

For anything that requires a hard hat or sledgehammer

When all your home needs is a little TLC

Services that go above and beyond

New flooring New countertops Kitchen improvements

Painting Professional staging

Bath improvements Updated HVAC

Decluttering Window treatments

Updated plumbing

Landscaping

Roofing repairs

Fencing

FIRST IMPRESSIONS SELL When you’re imagining the next step in your life’s journey, but your home is holding you back, that’s where Amplify* steps in. Amplify provides access to a curated team of professionals trained to amplify your home’s value inside and out, with no cash out of your pocket until it’s sold.** AT YOUR SERVICE From major renovation projects to a simple coat of fresh paint, your personal project coordinator will decide what is needed to enhance your home’s value, so it stands out and shines once it hits the market. Amplify offers cosmetic upgrades such as new paint, flooring, and countertops, plus home staging, all custom-designed to create a first impression that sells. THE FINE PRINT The Amplify program is available to home sellers who have a signed contract with a Kentwood Real Estate broker. The design team, contractors, and home stagers offer fair costs, and payments are deferred until your home closes. No hidden costs or fees. It’s that simple.

Moving assistance Packing assistance Settling-in services Hauling & trash removal Deep cleaning


Buy before you sell Forward™ the most convenient service for a

No more contingent offers

home-seller in a hurry. When we buy your home from you, we not only take responsibility for renovations to help expedite the sale, we also handle showings with prospective buyers. With Forward™, sellers can move forward at their own pace with peace of mind, however long the sale might take. HOW DOES FORWARD™ WORK? We acquire the property for an initial payment of up to 80% of the current value of the home, unlocking the majority of your equity and enabling the home-seller to settle any mortgages. Once the property is vacated, we prepare it for sale with our expert designers and our proprietary vendor platform and world-class property marketing network. We sell your home for top dollar & you, the seller, keep all the upside.

No double moves or mortgages No credit applications, monthly payments, or fixed maturity date Avoid living through renovations and showings We prepare your home for sale and maximize value – you keep the upside


References for Sellers



Information Every Seller Should Know As the seller, the following are customary expenses associated with the sale of your home.

Broker’s Commission

»

Percentage of sales price

Kentwood Flat Rate Commission

»

$295 per transaction

»

Sliding scale based on sale price: $150,000: $1,210 $500,000: $1,857 $750,000: $2,295 $1,000,000: $2,732 Over $1 million: approximately $1.65 per $1,000 of sales price

»

$250 - $400

Water Escrow

»

$250 - $1,000 with balance refunded to seller

Prorated Utilities & Assessment

»

For expenses incurred, but not paid, up to the date of closing

Recording Fees

»

$50 - $100

Homeowners Association (HOA) Fees

»

Per the contract and as assessed by the HOA

HOA Document Retrieval

»

$100 - $1,000

Release Tracking Fee

»

$25 per payoff

Title Closing Fee

»

$165

Title Insurance (approximate) *Discounts may apply for re-issue rates. *Includes owners extended coverage.

Improvement Location Certificate (ILC) (If needed per contract)

SOURCE: LAND TITLE GUARANTEE COMPANY *COSTS ARE APPROXIMATIONS AND MAY VARY


Cybersecurity In today’s digital world, cybersecurity is a top priority. That’s why we’ve equipped Kentwood Brokers with the tools and safeguards needed to ensure that every step of your transaction remains safe and secure. Email and wire fraud has become a nationwide epidemic, in an instant, all the money for the purchase of a home could be lost, and in many cases, it can never be recovered. Kentwood brokers understand these threats and know how to keep your money and personal information both safe and secure. Here’s how we do it: Email – through multi-factor authentication, all Kentwood provided email accounts use an enterprise email system with multiple layers of security and policies that are specifically designed to thwart would-be hackers and any unauthorized email access. HomeServices of America – Kentwood Real Estate is backed by HomeServices of America and Berkshire Hathaway. With over $600 billion in assets, we have the resources to give you industry leading security. Kentwood has successfully connected all 4 offices to an offsite SOC (Security Operations Center) for professional and real time 24/7/365 monitoring of our internal network and data to help prevent any unauthorized access or cyber-attacks. Additionally, Kentwood has implemented the top 20 CIS security controls and is continually researching new and ground breaking methods to strengthen our network and data security.

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What is Wire Fraud? Wire fraud is committed in order to defraud another person out of money or something else of value and is on the rise due to the high use of email and the internet for transactional and banking services.

HOW TO AVOID REAL ESTATE WIRE FRAUD

Stay aware of your communications and double check all email addresses you’re communicating with. Hackers who use spoof email accounts will switch around one or two letters of your Realtor®, Lender or title closer’s actual email address. Before responding to emails that seem a little off, have grammatical errors, or a false sense of urgency, double check the email address closely.

Use a reputable title company and either visit the title company in person or call the number listed on their website, do not use a phone number at the end of an email signature. When you’re ready for the closing, you can physically bring a cashier’s check into the title company or call the title company’s main line to clarify you have the correct wiring instructions.

Understand your Realtor’s means of communication. Your Realtor® will not suddenly begin to contact you in a new and different manner. The email address will not change toward the end of a transaction. You’ll also want to know how other parties involved will be communicating with you. Title companies and lenders should only be sending sensitive information via encrypted emails.

On the day of the wire transfer, don’t hesitate to pick up the phone and call the recipient to verify wiring instructions. Use the phone number you’ve been using throughout the process or call the title company or lender’s main line. Don’t use a phone number at the end of an email. Do not react to a suddenly urgent request – this is a red flag for fraud.

Always use strong passwords and ensure your agent is doing the same. It also wouldn’t hurt to change your password a few times throughout the transaction, or before a wire is sent. Finally, request your agent use a company email account, and not a free service such as Gmail, yahoo or Hotmail. You and your agent will be better protected by the use of a company email account.


A Broker’s Responsibilities Your Kentwood Broker will provide the luxury of personalized service and take care of it all, from specialized market knowledge to negotiating and closing your transaction.

EXPERT GUIDANCE Provide a marketing strategy, a competitive market analysis and recommend an appropriate list price for the sale of your property Market your property to buyers and other agents utilizing all possible

RESPONSIVENESS Act in good faith at all times Adhere to your instructions Return calls, texts and emails promptly Closely track dates and deadlines

appropriate methods Make recommendations on staging, potential repairs and cleaning your property, in order to make your home more attractive to buyers Suggest quality professionals, including attorneys, handymen, stagers and inspectors

ACCOUNTING Receive and remit earnest money deposits Receive and deliver all documents in a timely manner Review final settlement statements

Guide you in making informed decisions leading to a satisfactory sale Present and respond to all offers in a timely manner Negotiate the best price and terms possible, always keeping your specific goals in mind

LOYALTY Place your interests above all others Keep your personal information strictly confidential Ensure that all parties to the transaction are fully informed about any material facts that may affect the transaction


Real Estate Trends MOST DESIRED FEATURES & AMENITIES Are you wondering what the two buzziest buzz words of 2021 real estate in Colorado have become? If you said eco-friendly and sustainable, you get a brand new recycling container. Many people today want their home to be made from eco-friendly building materials, and will pay more for them. For example, homebuyers are moving

Technology and performance have also become a focal point for homeowners. Appliances and smart home features are king in 2021. “Professional” or “Gourmet” remain the buzzwords for appliances but the brands have gone sky-high. Wolf, Viking, and Thermador are still synonymous with luxury, but now kitchens are trending towards super-rare, high-end brands.

from wood to wood tile for their indoor-outdoor

The pandemic drove a continued desire towards

lifestyles.

making outdoor spaces more luxurious. In

Buyers also want a feeling of sanctuary. Privacy and security have become a must. This trend started in 2018 and has only grown with the proliferation of simple security cameras and video doorbells.

more and more high-end homes today, you see extravagant rooftop decks with panoramic views and spectacular entertaining spaces. Even for homes that don’t have the height, we see owners making their properties into sanctuaries, equipped with cozy fire pits, built-in BBQs, zen gardens, and oasis water features.

Top Desired Home Features

Safety Proximity to Recreational Activities

Quality Appliances Smart Home Features Eco-Friendly and Sustainable Outdoor Spaces


Enhance Your Home for a Quick Sale It is important for your home to look its best when going on the market. Your Kentwood broker can advise you on enhancements and give you referrals for preparing your home for sale. ENHANCE YOUR HOME’S EXTERIOR AND CURB APPEAL:

ENHANCE YOUR HOME’S INTERIOR:

WHEN SHOWING YOUR HOME:

» Keeping the lawn manicured and watered regularly.

» Cleaning every room and removing clutter. This alone will make your house appear bigger and brighter.

» Open drapes and curtains before prospective buyers arrive. Make certain the temperature is comfortable. Turn on all lights.

» Trimming hedges, weeding flower beds and pruning trees regularly. » Checking the foundation, steps, walkways, walls and patios for cracks and crumbling. » I nspecting doors and windows for peeling paint. » Cleaning and aligning gutters. » Inspecting and clearing the chimney. » Repairing and replacing loose or damaged roof shingles. » Repairing and repainting loose siding and caulking. » Keeping walks neatly cleared of snow and ice in winter. » Adding colorful annuals near the front entrance in spring and summer. » Re-sealing an asphalt driveway. » Keeping your garage door closed. » Applying a fresh coat of paint to the front door.

» Renting storage units to move furniture out of a crowded room. » Hiring a professional cleaning service every few weeks while the house is on the market. » Removing items from kitchen counters, closets and attics. » Re-painting stained or brightly colored walls with a neutral shade such as a soft white or grey, and applying the same color scheme to carpets and flooring. » Checking and repairing cracks, leaks and signs of dampness in the attic and basement, as well as repairing cracks, holes or damage to plaster, wallboards, wallpaper, paint and tiles. » Replacing broken or cracked window panes, molding and other woodwork. » Inspecting and repairing plumbing, heating, cooling and alarm systems. » Repairing dripping faucets and shower heads. » Buying new towels for the bathrooms to be displayed when prospective buyers visit. » Sprucing up a kitchen in need of major remodeling with new cabinet knobs, window treatments and a coat of neutral paint. » Consider bringing in a professional stager to set the scene throughout your home.

» Keep pets out of the way temporarily unless they are quiet and well behaved. » Soft background music is acceptable, but blaring stereos, radios and televisions will impede discussions. » Never apologize for the appearance of your home. After all, it’s been lived in. Let your Kentwood agent react to comments. » Plan on vacating during the showing period. Potential buyers may feel like intruders and hurry through your home if you are there. » It is recommended you do not use video systems to observe showings or inspections. Afford brokers and buyers privacy while they determine whether this could be their next home.


A Quick Guide to Agency Terms SELLER’S AGENT

TRANSACTION-BROKER

A seller’s agent works solely on behalf of the seller

A transaction-broker assists the buyer or seller

to promote the interests of the seller with the

or both throughout a real estate transaction by

utmost good faith, loyalty and fidelity. The agent

performing terms of any written, fully informing

negotiates on behalf of and acts as an advocate

the parties, presenting all offers and assisting

for the seller. The seller’s agent must disclose

the parties with contracts without advising,

to potential buyers all adverse material facts

including the closing of the transaction without

actually known by the agent about the property.

being an agent or advocate for any of the parties.

A separate written listing agreement is required

A transaction-broker must use reasonable

which sets forth the duties and obligations of the

skill and care in the performance of any oral or

broker and the seller.

written agreement, and must make the same disclosures as agents about all adverse material

BUYER’S AGENT A buyer’s agent works solely on behalf of the buyer to promote the interests of the buyer with the utmost good faith, loyalty and fidelity. The agent negotiates on behalf of and acts as an advocate for the buyer. The buyer’s agent must disclose to potential sellers all adverse material

facts actually known by the transaction-broker concerning a property or a buyer’s financial ability to perform the terms of a transaction and, if a residential property, whether the buyer intends to occupy the property. No written agreement is required, but Colorado’s Real Estate Commission encourages one.

facts actually known by the buyer’s agent, including the buyer’s financial ability to perform

CUSTOMER

the terms of the transaction and, if a residential

A customer is a party to a real estate transaction

property, whether the buyer intends to occupy

with whom the broker has no brokerage

the property. A separate written buyer agency

relationship because such party has not engaged

agreement is required which sets forth the duties

or employed the broker, either as the party’s

and obligations of the broker and the buyer.

agent or as the party’s transaction-broker. The broker must treat a customer to a transaction with honesty and fair dealing.


All information deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) nor Kentwood Real Estate shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless.

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